Weyerhaeuser

11 LU)(URIOUS EIARD1/\/OODS IN 2 DISTINCTIVE STYLINGS

All CRAFTWALL hardwood veneers are random matched and V-grooved for an "individual plank" efiect. Yet, the large size panels in 7', 8' and 10' lengths and 4' widths apply easily with nails or contact cement for laborsaving installation. The panels are so designed that one groove falls every 16", allowing direct nailing through the groove into the studs without marring the mirror-smooth finish. Panel edges are half-beveled to form a full V-groove when placed side by side. All 11 CRAFTWALL hardwoods are available in 2 distinctive stylings V-grooved (Style 100) and V-grooved, cross-scored and pegged (Style 300). Lengths to 16', and U. L. one-hour rated fireretardant CRAFTWALL also available on special request.

in surnmary, 7 /16" CRAFTWALL offers

. 7/16" custom thickness ot 1/4" premium poneling prices

' Cuslomer instollotion sovings with direct opplicotion to sfuds

, A written lifetime slructurol guoronlee

. A choice of I I luxurious hordwoods in 2 stylings r A low-mointenonce protective finish

IO PROTECI IHE

FINE.FURNITURE FINISH...

All Weyerhaeuser 7l16" CRAFTWALL is protectively packaged in cartons, with heavy duty paper between each panel face. For further information aboutT /16" CRAFTWALL premium thickness paneling, contact your nearby Weyerhaeuser representative, or write Weyerhaeuser Company, Box B-740, Tacoma 1, Washington.

FOR A COMPTETE

"COIOR.BLENDED" INTERIOR. Weyerhaeuser ofiers matching contemporary and traditional hardwood trim and mouldings; Weyerhaeuser Finishes to match window units or built-ins with CRAFTWALL; color-blended putty sticks for nail concealment, plus a complete line of matching Roddis flush wood-veneered doors.

One of the fastest-selling items in the businessthe cupolais now available here in the West from millwork distributors.

George M. Stephenson & Co., the country's largest manufacturer of cupolas, has appointed distributors to cover the 13 Western states. These Western millwork distributors now carry complete stocks of Stephenson cupolas for immediate delivery to assist lumber dealers in capitalizing on this untouched market. Over 25,000 lumber dealers in the Eastern. Middle-West and Southern states are already handling this extraprofit item.

The low-price, high-profit Stephenson cupola sells itself. The cupola, a traditional touch of elegance on the home for more than 300 years, formerly was a customdesigned and hand-crafted item. This made it too costly for many homeowners. However, volume production methods have brought prices down to a reasonable level.

Thus. the Western homeowner who has always wanted a cupola for his home or garage-but thought it too expensive-will be happy to know that completely assembled, ready-to-install cupolas are now avail-

25,000 lumber Dealers Now

able here, as well as in the rest o{ the country. A hammer and saw are the only tools needed to install one.

An important selling point that is often overlooked is that most homeowners-and builders, too-will be surprised to learn the cupola is a highly-efficient roof ventilator. Because it creates up-drafts like a chimney, it's actually much better than many gable oi other louvers that ventilate the attic. A cupola can lower attic temperatures as much as 20 degrees or more. It solves many condensation problems and reduces fire hazards from spontaneous combustion, as well as providing greater comfort.

Since many homes are being completed at this time of year, right now is the time when sales to builders are greatest. Any Stephenson distributor will provide merchandising aids at no cost. These include folders, stuffers, ad mats, radio commercials, and display material. A most efiective and eye-catching sales promoter is the "3-HIGH DISPLAY," formed by stacking three difierent-sized cupolas. Most orders can be filled from this display stock that requires only a small investment.

The cupola is tastefully designed to complement the style of any type of home - modern, rancho contemporary, split-level, Colonial, and all the rest. It is made in