t*dmns.l*.d,CSr

o ll0W lYllLlBLE for the first time in Western States, fast-moving Stephenson Redwood Cupolas are a proved money+naker. Volume production makes prices so low that every home can afford one. lmme.diate delivery from distributor stock.

o Ul{Ul{lTEO mn[ET due to low cost and high quality. Helps builders sell homes! Perfect for the do-it-yourselfer. Get into this profitable business now, while many homes are being completed.

o ADDS BEAUTY to any home, certainly. Did you know these cupolas also lower attic temperatures as much as 20 degrees? The biggest and best attic ventilator.

r 0UlllTY BUIII of lifetime Redwood. Rucsed construction. One inch or thicker lumber throughout, even on ldu-vers. All edges beautifully rounded. These symboli of a better-built home sell t-hemselves!

o C0MPIETELY ASSEMBLEO, all in one carton, easy to stock and sell!

o WEATHERVAIIELA complete line of standard and deluxe weathervanes gives you a double profit on every sale!

o il0DE[l{ tE[CllAlllllslllG provided at no cost. Folders, stuffers, ad mats, radio commercials, and advertising at local and national levels.

TTIEIIIATE IIELIVERY FR(IM STOCK cAuF0nIla DtsTRt8uTons

Cilfornla Bullders Supply Co. Western Door & Sash Company of Sacramento sacramento, carifo,nia 0akland 20' californla i;6piffi;;'ci?'ni'db'- retephone, rE 2-8400 l3l'tf,illi.?"3i,%";'lrrotcF rneetes vaushn Itirrwork companv

Telephonsr LU 8-2141 Reno, Nevada

OTHEN WESTERil DISTNISUTONS

Wholesale Bulldlng Supplies, Inc. R. W. Frank & Company

Auburn, Washlngton Salt Lake City 10, Utah

Telephoner TE 3-5550 Pocatello, ldaho

Scfiing Tipr Advise Flooring Customers Thqt Top Grod$ Now Ofrer Best Buy in Ook

Lumber dealers can perform an extra service for ,builders and other oak flooring customers tlese days, winning added good will wlthout extra efiort, by calling the customers' attention to the abnormally narrow price gap between the upper and lower grades of oak.

Most buyers, particularly those accustomed to ordering lower grades for economy reasons, undoubtly will appreciate the tip.

This is the advice of Henry H. Willins, executive vice president of the Nation Oak Flooring Manufacturers' Association, who points out that the top grades of oak flooring are an exceptionally good bargin now.

ooNormally," he says, "the tqr grades cost substantially more. But in most areas the price gap has been narrowed to a point not seen in the industry for many years.

"This can be attributed to the exceptionally strong relative demand during the last year or so for the lower grades as builders sought to shave costs. It seems to be a simple matter of the law of supply and demand asserting itself.

ooCustomers are unlikely to be aware of this development, however, unless they follow the market closely. When they realize they can have one of the finest grades of oak flooring for very little more than a low grade, chances are they will be glad to order it. Conversely, should they learn of the sitituation only after purchasing a lower $radeo they resent not being advised of the opportunity."

, Ty$iffiug

th Grdreordiirary4dce,rrlationrhip,. Vt$in*"ipLir*

was a recent Hardwood Market Report in which Clear grade plainsawed white oak flooring in the popular 25132 x 2r/a-inch size was only about B per cent higher than No. I Common white oak and only a little over 6 per cent higher than No. I Common red oak.

In the same report Select grade plain-sawed white oak ran less than 3 per cent more than No. I Common white oak and just slightly over I per cent above No. I Common red oak.

Similarly, No. 2 Common white and red oak was quoted at about 76 per cent of the cost of Clear plain-sawed white oak. No. I Common and Better I7/4 Ft. Shorts came to nearly 75 per cent of Clear plain-sawed white oak. In a normal market these two lower grades might cost only about half as much as Clear.

"Builders should be advised to capitalize on this abnormal market condition while it lasts," Willins adds, "since top grade oak floors are among the basic features that appeal strongly to most home buying prospects. Such floors help put the stamp of quality on a home and make it sell faster. They can be featured effecttively both in a builder's advertising and in talks with prospects."

Although all oak flooring grades are noted for strength, lifetime service-ability and other desirable characteristics, the upper grades are distinguished by greater uniformity of appearance, including fewer natural irregularities. Then too, average lengths of pieces in a bundle are greater. the lower grades also rnay contain minor rnanufacturing imperfections not permitted in the higher classifications.

Industry grading rules for strip oak flooring are established and administered by NOFMA and have been adopted by the Department of Commerce as U. S. Commercial Standards.

Bellingham, Washlngton

Telephone: RE 3-6000 Richatdson Lumber Company Denver 16, Colorado

In descending order the plain-sawed grades in unfinished stock are Clear, Select, No. I Common, No. 2 Common, No. 1 Common and Better lt/4 Ft. Shorts and No. 2 Common I1/+ Ft. Shorts. Quarter-sawed stock, which costs slightly more than plain-sawed, is produced only in Clear and Select. The grading rules do not differentiate between white and red oak.

Jopon concerned over Their Dwindling u. s. plywood Msrket

At a recent meeting in San F'rant:i-.co of Repre-sentatives of Japanese Trading Houses with members of the Imported Hardlvood Plywood Association. concern was expres-qed over substantial inroads of the [ S. markets by other Asian Count rit's.

Jn thc discussion it was pointed out that assisted by mcmbers of IHPA" Japan had pioneered exports to the Lnited States of moderately priced hardwood plvrvood l.all and doorskin panel,." stimulating the lr,ide sprcad use oI Philippine mahoganv panels in the moderatell- priced home. and in the development of the Amerit'an Ilush door industr,v.

Japan l'hit.h commarrded 7.)r.5 percent oI the [ .5. lrur,lrrood l,llrrood imlrorl murket in 1958. -.lipped to 60.2 pelr'e1t of rht' total import market in l9(r1 antl skiddt'rl still {urther to 53.5 percent irr lhe first six months of 1962.

\1 hat happened? Comparing the perct,rrtases o[ imports in 1958 with the first six nrontlrs o[ l9(t2^ it wa-. shorvn that r,r.hilc Japan ha<l lost 20 pcrcent of its L S. mar.kct. 'l'aiwan had in tl'ris period gained tl,,l 1rt'r<'ent. thc l'hilippines 2.9 pcrccnt. Kort,a an<l tht. llyukyus rvhit'h had no imports in |95[]. hnd in combination captured nearl; 7 plr.r'rrt ,,I lh,, l9(r2 l'. S. plr.rroo,l imliort market.

'Iht' Japant'so rel)resentatir"r's erpressed lht'ir t'orrt'ern that uhile Japan htrd imposed voluntarr. qtrotas on thcir ('\l)orts oI hardrvood plvn,ood lo the [ . S. to ket'rr tl-rtrt markel f r',rm 1,,'ir1g or r'1. srr1r1,li,,rl. olhr.r Asian Corrntries. assistt'cl lrr- [-. S. air.l nrograms. had rnoled in to takt. nouuu u .,,1,stantial portion oi llr" markr-t oiisinallr dereloped l,r Jrl,anese l,lr noorl.

Eric \\-agncr. Erecutive Vi<:c Prcsirk'nt of IHPA 'rvas a-"ked b_v the Japancs(' r(,J)r(,sentatires r,vhat the importers felt thc Japane-.e could do to hold the market developcd hr- them.

\\'agner replied that the importing rnt'mI,r.rs oI lH PA imlrortecl pl1-rr oorl not orrlr irom Japan, lrut from almost all countries supplling hardwood pll.rvood to the t-. S. "'l-ht' economir:s of supply and demand l,ill find its own level in this respect", Wagner sr ir l.

Howt'ver- JaPan. as the pioneer in thi-. field has establishcd a reputation for qual. ity, unsurpas-.ed hv anv othcr county. The strict inspet-tions of the Japan Pl1-u,ood Inspection Corporation has assured this continuing flow of high quality in Japanese plywood" Wagner pointed out.

In addition. Japan has another and unique potential advantage over its Asian neighbors. and that is the short period and regular frequency of schedulcd steamship

,sailings lrom Japan to the U. S. This, com. binctl rvith Japan's larger mill productivity. gives to the JaPant'se a potential opportrrnitv to ship hardhood plywood to the U. S. in undcr (r0 days after order. thus reducing the -slx'r.ulative risk to the consumer of inlentory losses in a {alling market. Al lrr.s.rrl. rl,.lir r.rr mr1 lake lrom lhree to a-s long as fivt' morrths lrom the datt' the order is placed.

"Reducing this sper.ultrtivt' period is a potential -serr.ict: t.apalrililv on rvhir.h Japtrn has neglected to r:apitalizt"'. \I'-agner sait1. Wagncr empha-*izecl that. irr tht' trarlition of the American market place. arr irrrlustrl thtrt <'an supply a needed qualitv product, reasonably priced, cctmbined witlt seruice, should have little {ear of losing its markets to competitors.

He cited complaints of door manufacturers who" traditionalll buving three to five months ahead. have heerr r'aught with inventory losses in falling markets.

Japan. rvith its abundance of production capacitr-. and steam-ship shipping advantage- has not utilized thi-s sen,ice and risk reducing their adlantagr.

S'agner closed his remarks lry stating that he uas leavins this secd with those repre,sentatiles pre-qent. Comliine )-our estalilished quaiity product with a serr",ice that reduces the risk potential to you and t0 our cu,qtomers.

Builders, Contractors . . Remodelers!

...There's a plywood for your ever| job:

R0()FlNG; Exterior Douglas Fir Sl0lNG; Plysawn, Texture l-11, Masonite INTERI0R; Plywall, Prefinished Paneling and Laminex Doors with Mouldings to match

EX0IIC IMP0RTS; Suited for cabinets, furniture and wall panels In addition to these plywoods DWP stocks quality HARDWO0DS such as domestic Walnut, Ash, Birch and Maple. Also IMP0RTED Philippine Mahogany, Birch and Sen in all standard sizes. Look to DWP for all your plywood or hardwood requirements.

Davidson-Western Plywood Company

3136 East Washington Boulevard, Los Angeles 23, California

PH()NE: AN 3-6931 or Zenith 6931