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Southern Cqlifornio Heqds for $3 Billion in t 958 Building

Southern California appeared headed for an almost certain new building record of $3 billion in 1958 as July building permits reached new record highs in both Los Angeles city and county. Permits for new county construction hit $165,072,000 in the month, a 20.4/o increase over the previous record hit in March 1956. A total of 5135 duplexes and multiple dwelling units were authorized in the county, and total residential valuation was 59/o above the same month last year, including increases of 61.5/o in new dwelling units, 2I.5% in single-dwelling units, and 86.1/o in duplex and multiple units, reported the L. A. Chamber of Commerce. The city's July total of. $79,751,579 was more than $13 million above the prior March 1953 peak. The July monthly figure this year topped any entire year's figures between 1930-38.

In 1958's first seven months. 79 Southern California cities launched $921,493,690 in new construction$138,783,349 above the same span last year. The 11 counties' unincorporated areas launched another $341,493,698 of new construction in this period. The grand total of $1,89,126,494 is the Southland's seven-months result.

Corporation's Weldwood prefinished paneling: "Feel the Difference."

The new promotion will be sparked by a display for lumber dealers' showrooms featuring a woman's hand of plastic moving back and forth over a surface of Korina wall paneling. The legend on the panel reads: "Feel the Difference. The Weldwood Furniture Finish protects its beauty." Current for the motor which moves the hand is piovided by an ordinary flashlight battery. R. S. Lowell, U. S. Plywood director of advertising and promotion, pointed out that the impulse to test the feeling of beautiful hardwood finishes is almost irresistible, although largely unconscious. "But we know for sure," he said, "that the sense of touch as well as his sense of sight can tell the customer that he is buying a superior product."

Roger Mockin Assigned to Hallinon Mqckin's Eoslern Scrles

In line with the expansion of its eastern sales department, Hallinan Mackin Lumber Co., Inc., has added Roger Mackin to the division to assist L. J. "Larry" Owen, manager of eastern sales at San Francisco.

Mackin, a Stanford graduate and Ray Mackin's oldest son, was transferred to San Francisco headquarters from Hallinan Mackin's Los Angeles office, where he had been active in outside sales. Prior to joining the organization, Mackin served two years in Germany as a lieutenant.

For strong, lightwe'ight sheath'tng. . sussest WHITE FIR staEs stra'iglut and flat whi,le'i,n storage and after placed 'in use

WHITE Ff R-fi"" 5 ways for sheathing. In addi tion to being strong and lightweight, White Fir has good insulating qualities and works and nails easily to make'it an excellent lumber for sheathing. Any grade of No. 4 Common or better develops more than sufficient strength to meet all accepted strength standards for wall or roof sheathings.

White Fir furnishes you one of Americaos most versatile softwoods. Carefully driedo it is readily adaptable for sid,ing, framing,, inilustrial uses, rool ilecking, architectural wood,work, poneling and mould,ings. Because of its light weight and soft texture, it is economical to handle and work on the job site. Order White Fir from Western Pine Mills in straight or mixed carloads.

Write for FREE illustrated book about White Fir to: -J iWestern Pine Association i r"rb". mills monufacture lfiese woods lo high i stondcrds of seosoning, grcding ond nreosurernenl j ldaho White Pine Ponderosa Pine Sugar Pine i White Flr. Incense Gedar. Douglas Fir. Larch j RedCedar.LodgepolePine.EngelmannSpruce

WESTERN PINE ASSOCIATION, Dept. 705-K, Yeon Building, Portland 4, Oregon.

Todoy's Weslern Pine Tree Forming Guorontees Lumber Tomorrow