Lumber ftlonufocturers to Lounch ftlillion-$-Plus Wood Promotion Progrom Immediotely

San Francisco, August 13-A 35-rnan committee of leading lumber manufacturers today ordered immediate launching of the "million-dollar-plus" nationwide merchandisingadvertising program to promote lumber and wood products.

Heading tl-re 35-mar.r group wl-rich ordered that the program begin immediately was A. B. Hood, vice-president and general manager of the Ralph L. Smith Lumber Co., Anderson, Calif. This National Wood Promotion committee, representing subscribers to the prog'ram, will be responsible for directing the campaign.

In appraising results of the National Wood Promotion committee's two-day session, Chairman Hood declared

"The spirit of cooperation and intense interest shown here in formulating plans for our national wood promotion effort could well mark the beginning of a new era in lumber and wood products merchandising.

"Such a well-supported and unified program can be of tremendous benefit today and in the future to the many lumber and wood products associations and manufacturers participating in the total national effort."

Mortimer B. Doyle, executive vice-president of the National Lumber X4anu{acturers Association, explained that the action marks the first time ir.r 30 years the industry has (Continued on Page 56)

NoCql Hoo-Hoo Hoil Bill ftloores Hospitolity qt Block Bort B-B-CI

More than 75 Bay area and Northland lumbermen braved the Ukiah Valley 100 degree-plus heat on Friday, July 25, to take in the Black Bart Hoo-Hoo Club's annual swim-golfbarbecue meet, held this year at Hollow Tree President Bill Moores's spacious Ukiah home. Club President Bud Crofoot, head of Crofoot Lumber Company, Ukiah. termed the evertt a huge success and a real boost to clrrb morale.

Crofoot paid special tribute to Committeemen Jim Hennessy, Jim Maher, Ed Gillespie, brother John and Elmer (Olives) Paclula for their hard work in coordinating the event.

At the top of the credits list was Bill Moores for generously turning'over his beautiful hillside grounds for the enjoyment of the gathering.

Earlier in the day, the more ardent golfers played a wringing-wet tournament on the Ukiah Golf and Country Club course, but after the first nine holes X4oores's "Swimming Hole" took on an adcled charm. Holvever, after a few hours of treating the external shell in Moores's pool and the inner self with an application of libations, everyone reviverl in line style. A barbecued steak dinner with all the trimmings rounded orrt the successful outing.

VAGABOND EDITOR,IALS

(Continued from Page 2) ceaselessly marching, grudging ourselves the time for rest; indefatigable, adventurous pioneers. It is true that we shall never reach the goal; it is even more probable that there is no such place and, if we lived for centuries and were endowed with the powers of a god, we should find ourselves not much nearer what we wanted at the end. O toiling hands of mortals ! O wearied feet, traveling ye know not whither ! Soon, soon it seems to you, you must come forth on some conspicuous hilltop and, but a little way farther against the setting sun, decry the spires of El Dorado ! Little do ye know your own blessings; for to travel hopefully is a better thing than to arrive, and the true success is labor."