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The_last speal1:r on the morning program, speaking on the subject of "Teamwork for Profit," was J. G. Oldfiam, sales promotion and advertising manag'er, western region, United States Gypsum Company. Following his talk, Oldham showed U. S. G's excellent new film on the subiect of "Teamwork," a film which has received enthusiastic reception at numerous showings throughout the country.

The final morning session concluded, the men headed for the -mqin {ining room for lunch and an outstanding talk by Jack Pfeiffer, McKinsey & Company, San Francisco management consultants in the field of lumber, and the retail lumber industry in particular.

_ Introduced by Elmer Rau, Pfeiffer's subject-"Lumber Retailing in the '60's Survival of the Merchandlsql"- brought home the fact that the retail lumber industry is, indeed, approaching the "moment of truth." The growth of the "Super Dealer"-the "Momma Yard," if you will, at the qxpense of many small dealers was predicted by Pfeiffer. The "Super Dealer" or "Momma Yard" will serve both a retail-wholesale function, serving both as a source of materials to the contractor, and as a feeder yard to smaller y.ards in its trading area. While these yards will grow in size, Pfeiffer predicted that their growth in numbers would be relatively small.

The management consultant continued to raise a few eyebrows, particularly northern California ones, when he said that he felt the mills would ultimately give up the retail function. Quite possibly this could result from ilirect mill purchases by the "Super Yards" whose tremendous buying power could have quite an effect on mill economy.

The cash and carry operation? He'll remain in the picture, Pfeiffer said, "But quite probably he'll be forced to revert