- srmiloils SUPERIOR SERVICE

"Steodr Growth Through Speciol Service to Retail Lumber Deolere"

Just Minvtes from the Sonfcr Ano FreewoyWith FAST DELIVERY lo ALL Soufhern Colilornio Ciries and Towns

For "ABSOUIEIY NOTHING BUT TtlE BEST" -

SIfrIilONS HARDWOOD tUfiIBER CO.

8725 Cletq Street o Downey, Colifornio o P.O. Box 48

Dongerous Dqn McGrobe

Otr

It's Thcrt Time Agoin

A bunch of germs were hitting it up In the bronchial saloon; Two bugs at the edge of the larynx Werc jazzing a rag-time tune. Back in the teeth, in a solo game, Sat dangerous Ack-Kerchoo; And watching his pulse was his light of love, The lady who's known as Flu.

The Three R's lmported cnd Domestic Hsrdwoods qnd Softwoods for Every Purpose

In the old days the three R's-Reading, 'Riting and 'Rithmetic-were the foundations of our college education. But since athletics have taken so firm a foothold, the three R's of modern times seem to be Rah! Rah! Rah!

All Species of Fine Cabinet Woods

Old-Growth Douglos Fir from Medford, Oregon

Speciol Selection for Speciol Requiremen6 - Widths, Lengths, Colors

Over Eleven Yeqrs' Dependoble Service to Retqil lumber Deolerc

Modern Fcrciliries for F-A.S-T DEIIVERY qnd PICK-UP

SPruce 3 -l9l O

lhe Three B's

Not only the three R's have changed, but see what's happened to the second letter of the alphabet: At one time the three B's stood for Bach, Brahms and Beethoven. Now they stand for Booze, Broads and Beatniks.

Golf

While we're on the subject of golf, we might as well end this page with a suitable story:

"What do you think I shot the Country Club course in this afternoon?"

"Considerably more."

"Considerable more than what?"

"Considerably more than the LIE you were just fixing to tell."

Bill Brouning

TWX: ARC43

Phone: VAndyke 2-2416

Direct: VAndyke 2-2202

Downey, Colif.

SPruce 3-4621

WAlnut 3-2176

Rolph Sreffen o Cqrl Duproy

CRESCE]IT BAY

Doors

Northern Colifornio Convention

(Continueil lrom Page 29) leader !n this field, actually adopted their system from Bakersfield Sandstone and Brick, one of the most success- ful operators in California in the retail building materials field.

Because of the personal nature of credit discussions, the panelists then moved to individual rooms on the main floor of the Ahwahnee for individual consultations. several dozen interested dealers participating in these sessions.

The second evening of the convention blossomed forth with the men wearing their loudest Hawaiian shirts and the gals donning their muu-muus in honor of "Luau Night at the Ahwahnee" with Hilo Hattie and Her Islanders. With the discarding of the usual semi-formal evening wear, what little ice left to be broken was used to cool the free flowing libations at the second industry sponsored cocktail party and the evening was a grand success.

Many Subjects Explored

_ Hamilton Knott, moderator for the Tuesday morning business session in the Indian Room, brought down hii gavel at 9:30, bringing into action another panel devoted to the sybject of "Rridging The Gaps Within Our Industry."

Panelists participating in this session included: John Lipani, district manager, Weyerhaeuser Company, Los Angeles_; Bill Chichester, district salesmanager, Blue DiaTolq Corporation; Jack Volker, salesmanager, Wholesale Building Supply, Inc.; Elmer Rau, Madera Lumber & Flardware Company; and Robert Fisher, general contractor, Fresno.

Expressing a desire for closer cooperation between all segments of the industry, the panel discussed the problems encountered at different levels of distribution within the industry. Lipani showed great interest on the part of the manufacturer in the upgrading of the personnel-behind the retail counter, noting that in their own case, the fate of a billion and a half dollar firm depends on $250 a month clerks in the nation' retail lumberyards.

Chichester noted that retailers must realize that the distributor must be allowed to do promotional work at the contractor level in order to create brand name acceptance -and thus business for both the distributor and his retailer customer.

Pointing out the advantage of doing business with a distributor, Volker noted that the dislributor offers the retailer a "one stop shop" service. "If the manufacturer were to sell the dealer direct, he (the retailer) would spend seven days a week just talking to salesmen," he said. -

Noting that some manufacturers accuse the retailer of not doing a job for them, dealer Rau pointed out that in many cases a manufacturer is selling only one line to a few hundred customers, but a dealei is iontending with some 5,000 products and selling as many as several thousand accounts.

With the spotlight on the dealer's customer, the general contractor Robert Fisher stated that in dealing with retailers he looked for quality first, service second, and price last. While not speaking for the AGC or Associated Homebuilders, Fisher stated that he felt a good many builders have come to recognize quality and service above price. The Fresno builder ilso felt tha[ there was a need for iloser cooperation between the general contractor and the dealer in the field of lien laws notably the credit status of a general contractor's various subcontractors. Too many times, Fisher noted, a general will pay off his sub after he has finished a job-only to find out later that the sub has defaulted on his materials bill to the dealer, who then slaps a lien on the entire iob.

Following the moining panel, Frank M. Isola, division general manag'er, Pabco Division, Fibreboard Paper Products Corporation, San Francisco, took the stand, his paper on the tantalizing subject of "Customers."