SO - CAL co'tLstant\y luelps Ao'w-tlt e lumber dealer-do sornetlt'ing to bui,ld traffic, sales

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AnA pf OJT|J Business goes where business is wanted ! Smart retailers make the customer feel wanted by advertising, by promotion, by focusing upon the customer's needs, by offering good value and genuine friendly interest. And So-Cal has a yen to help Smart Retailers do things to build traffic, build sales, build profits ! SO-CAL originated the "Dad's Fix-It Times" promotions Develops promotional price-leaders : "Bargains, with the profit left in !". Makes regular eye-opening mailers to alert you to available specials (people still eomment on the "Baby Talk" broadside we sent out about Ryl',oek)... Alerted you to the big modernization market (our Wall St. Journal mailing, remember?) ... Developed the "New Product Promenade" Open Houses-have you been to one yet?...Offers a model display room, where Dealers "shop" for their supplies in relaxing comfort...And noweoming soon-So-Cal will feature a series of crowd-pulling "Truck Load Sales," on the premises of alert Lumber Dealers!!! How about you? Is your business going to be "Bum Business"-or will you join hands f,,*. with So-Cal to bring "home" your rightful share of the multi-million dollar Home Modernization Bonanza of 1961-62. ?

- Dick Freeman

big step toward sawmill automation. The new mill efiects big savings in labor. A crew of six men can produce 60,000 board feet in eight hours, whereas standard sawmill production of 80,000 feet requires a crew of from 13 to 18 men. The mill produces all of the Western Pine species, specializing in ponderosa and sugar pine.

Another State Box Subsidiarv is Pres-to-Log Distributors of California, Incorporated. The firm was established in 19,1O. It has three machines, each of which produces three eight-pound logs every minute. Demand has been sufficient to keep the machines operating round the clock, six or seven days per week. Production is one hundred and four tons of logs each twenty-four hour shift. Claude Gier, Senior, is Manager of this Division.

The final unit in the State Box Complex is the State Box Trucking Division, which is managed by Darrell W. Carpenter. State Box discovered that it was profitable to set up a specialized division to handle the trucking assignments for its many companies.

Officers of the parent State Box Company are A. Bruce Walton, Junior,

General Manager, and Claude Gier, Senior, Assistant Manager and Member of the Board of Directors. Mrs. Joyce E. Walton, President, is also a member of the Board and takes an active interest in the afiairs of the corporation. A. Bruce Walton III is putting in his apprenticeship in the Pres-to-Log Division, learning the business from the ground up in the tradition of his father and grandfather.

All Divisions of the State Box Company are functioning in smooth coordination, and prospects are bright for continued expansion in the future.