WE EXTEND A CORDIAL INVITATION TO ALL

Built-in ovens, surface units, dishwashers, etc.. are selected in advance with reference to the color scheme and held in readiness to install so no. one is held up on the job.

"All of these materials come from the luinber yard so the customer doesn't have to go to another plaie to buy them. They are right here in-stock! -

"Planning and financing is not new. We have been doins it for over 25 years. What is new is INTERIOR DEC: ORATING*getting the floor coverings such as carDets .and linoleums, draperies and appliancei. One of the main reasons for adding these lines is io give one-stop service to the customer. Just like the super-mlrket ! The bnly differ_ ence is what we have to sell f since our competitors have the s.ame prod,ucts, it boils down to just plain'SERVICE,,; the dealer said.

"As to what the future holds, component parts will defini.tely grow and be used by a majority of tie yards. you will see more and more yaids going inio land d6velopment and, in some areas, the retail yard will actually be the prrme contractor.

"You will see a highe-r caliber personnel working in the yard-tetter trained, better educated in the piod_ ucts they have to sell so the customer will have ail the confidence in the world when he talks with the sales_ man about his building problems.

"That is one of the weaknesses in the retail lumber industry today. Neither management nor the men have taken the interest in learning about their products so they can be an authority on -building mate;ials."

Eost Side Deolers Dine

A dinner meeting for owners and top of the East Side Lumbermen's Grouo ot fornia Retail Lumber Assn. was held at rant in Downey at 6:30, March ll.

management onlv the Southern Calithe Hearth restau-

Aisrhorpe Storts lmmediotelY to Build New Chico Yord on Sire of $I OO,O(X} Fire-leveled ProPertY

Chico, Calif.-Dealer Fred Aisthorpe announced that by the end of March he expected to be started rebuilding his lumberyard and showroom following the disastrous $100,000 fire of -Friday, February 13, that destroyed the Aisthorpe Lumber Company building and about one-half of the hundreds of thouiands of board feet of lumber in the yard. The veteran retailer told The California Lumber Merchant that his plans include a new showroom about S0/o.latge.t than the bld one, and Tl-re Merchant expects to be in Chico the day it opens to photograph and report this dealer's heroic .,,d""troi and confidett-." lt, his industry in the face of his personal disaster.

To compound the tremendous loss suffered by this excellently managed retail yard, .Dealer Aisthorpe had- only the first-of this year completed remodeling of his showroom (CLM, l/t159> and already had going. one of the finest stores in Northern California to serve the remodeling and clo-it-yourself trade.

The huge fire February 13 engulfed almost-half a city block. Wlien the alarm was given at 3:30 a.m., fierce flames were already almost 100 {eet high and spreading beyond the store, where the fire apparently started, into the stacks of lumber. A county fore-try truck aided city firemen and policemen in the mop-up operation far into the day.aft_er 40 regular and volunteer firemen finally contained the flames.

The front area of the Aisthorpe building, including the business office, mailroom and storage for pipes, redwood and plywood, was gutted but remained standing. The rear poriion, a long storage shed, collapsed for a total loss' Owner Fred Aisthorpe, who hurriedly returned to Chico from San Mateo or.r being informed of the fire, said tl-rat thanks to the fire department's wbrk the company safe and all its contents, including the records and accounts, had not been clamaged. Two trucks parked in the yard were almost destroyed.

The dealer declared on the scene of the disaster that the retail yard would continue in business, with reinstallation of the telephone at the yard the very first order of business. "We will be back in complete operation very soon," he added. The company building and yard stocks were reported insured.

The fire apparently started in the Aisthorpe building,