West Coost Lumbermen Droft Wqr Plqns

West Coast lumbermen are faced with a hot war of mounting intensity as all manner of substitute-building material producers attempt to displace Douglas fir as the nation's top construction lumber. War plans to combat this threat to lumber were outlined when Douglas fir millmen from California, Washington and Oregon gathered at the Multnomah hotel, Portland, on March 24-25 lor the 48th annual stockholders meeting of the West Coast Lumbermen's Association.

"It was inevitable," said H. V. Simpson, executive vicepresident of WCLA, "that many industries would cast covetous eyes at the twenty billion dollar home building field. We cannot deny that new products, backed by milIions in promotion, have made inroads. But we do not intend to take this fight lying down.

"We expect," said the industry leader, who is recognized as one of the nation's top merchandising experts, "to use every resource within our command to retain these markets, and even expand them.

"Our two-day program," Simpson said, "was packed with important business. Advance registration indicated a record turnout. Lumbermen who are experts in traffic, public relations, advertising, promotion and merchandising, took an active part in the vital two-day session.

Jack Fairhurst, San Rafael, California, president of WCLA, presided at most business sessions.

Official business sessions opened Tuesday morning, $grch 24, with concurrent meetings of the traffic, car supiily and general maritime committees, presided over jointly by C. E. Hadley, Longview; B. L. Nutting, Medford, and A. E. Wall, Junction City. Dave James, Shelton, conducted a public relations committee meeting during the morning.

C. Henry Bacon, Seattle, WCLA vice-president, acted as

Whot Next?

Plastics manufacturers attending a meeting of the Society of the Plastics Industry in Chicago in February predicted a l5/o increase in the use of reinforced plastics for construction purposes during 1959, reports "The Lumber Letter" of the National Lumber Manufacturers Assn. This would be on top of a 25/o gain reported for 1958. According to an industry survey, reinforced-plastic panels will continue to be the major architectural use for this material for several vears. Plastics manufacturers say that other applications will include sheathing, plastic surfaces treated to look like stone or wood, reinforced plastic-covered steel for corrosion resistance, reinforced plastic-covered plywood, and plastic-faced concrete or lightweight block.

ports by A. K. Roberts on educational techniques and by R. E. Mahaffay on the Southern Standard Building Code. Following the luncheon, the advertising and promotion committee, chairmaned by R. H. Rushing, Portland, took up the balance of the afternoon. A buffet dinner completed the first day's session.

The annual stockholders meeting, presided over by Jack Fairhurst, president, got underway Wednesday morning at 10 o'clock with H. V. Simpson discussing association finances as well as making his annual report. N. B. Giustina, Eugene, made the nominating commlittee report. A. G. Fegles, supervisor of the West Coast Lumber Inspection Bureau, gave a field presentation.

The annual luncheon Wednesday was presided over by Eliot Jenkins, Springfield, WCLA vice-president. M. B. Doyle, Washington, D.C., executive vice-president of the

Natic.,nal Lurrbt'r -\l:rrrufacturcrs r\ss()ci:rtion, talkecl ort "(Jppc)rtulritv for (,rc:rtr)('ss. ;Lrrr1 l'rcsi<lcttt [iairhrtrst tlacle his arrrrr.ral arlrlrcss. rrrtitle rl ".\11 l,rrnrbcr Is C]oocl." ]-o1lou'irrg tlre lrrrtclrcon. tlrt bolrrtl of tlirectors u':rs to lneet to elect officers ior tlrc rrtstting r-t':rr.

'l'he anrru:ri b:rrrrlLrt't \\'crlncsrlar- rright, alu,avs a lrighlight of tlrc 5essi()11s. \\'irs t() ie:rtrrre one of the nation's otttst:Ltttl irrg -r-orutta:trc1ritec1s. \'ictor -\. ],urrrl,v of S:rrasota. [ilori<l:r. n'lro is rrotc<1 for lris :rn:rrrl n-inttittg rlesigns in n't.,orl. IIt' n':rs to be irrtrorluccrl bi'(llenll r\. Stanton. F't.rrtllrr11. t;:tst rr:rtiorr:Ll lrresi<lerrt of tlrc -\nrericlLn Irrstitrttc- of .'\rchitects, :rlso rrott'11 ior his exceptional desigtrs irr rr:rtive tvoorls. li. ll. Irrgr:Lnr. i\bcr<lcerr. presiclent of thc \:rtiorr:11 l-rrtrrbcr \l:rrrrrf:rctrrrers;\ssociirtiou. l-as tt., rlefivt'r rtrt lttlrlrt'ss, "l'rt' 1r:rrc ior,\ction." N. R. Giustitta. a p:tst presitltrt rii \\'L'I-.\. lut<1 ch:tre'c of a spccial fe:rtrtrc. 'l-lrt rr:ttiorr:tllt' 1<rrou rr C:tsr';rrlr.( lt,,ir,,f l-trgcrre \\':l: l', girt ;L ('r,ll('(.1't,,1'tlrrit'i:tr,,t'itt' s( )r gs.

Sqlinos Deoler Hicks in VHMCPosf

CliLir I Iiclis. lrrcsirlcrrt of tlrc H icks Lumber Conrlratr r-, Salinas. h:rs brcr lrlrpoirrtcrl to tlre \\'estern ltegional ct.,rnrurittee of tlrr \ olurrt:Lr,r' llonrt llortgagc Cre<lit l)rog'r:ttl b_r' \ornurrr I'. ll:Lsott. :rrlnrinistrator of the Ilottsing' iin(l Ilorrrt' liirr:rrrcc -\ge nc-r'. 'l'lre VII llCP, arttht.rrizerl b,r' L.orre-rt'ss irr 1().5-1. is rlesigred to;rssist {anrilics of ruork'st llrriurs t() st, crlr-c lronrc nrortg:rge lrnarrcing..throrrg-1r- lrrir':ttc lcrrrling nrstrtutr()lls. nr arrAs l'1rcre fitraricittg is oftrrt ttot rc:L<1il,r :rvlLilablc fronr loc:Ll s()tlrces. [)ealcr Ilicl<. n'i1l rcprcscnt tltc rrirrc \\'r'strrn stiltcs orr the Cornnrittrr :rs l'cl1 as V IltrlCI' :rctivitics irr -\laska. (iriarn :rrrr1 I llLn':Lii.

Nlr. I licl<s is also a rlirector oi tlrt' Lrunbt'r \le rclr:rrrts .\ssoci:rtiotr oi \ortlrern L.:rli[orni:r :Lrrrl iorrncr]r' scrvcrl orr tlrc It-recrrtive conrnrittce of thr' ]lor1t'rt'r t ,,rrritr In,lrr:tr-r' I )t'r el, )1,1il(.il1 c( )tttntil tcc.

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Western Dry Kiln Clubs Plqn Top Progrom qt Eureko, Moy 7-g

Thenre of the l lth annrral mectirrg of t1.re \\i'estern l)rv l(iln Clrrbs at J,.rrreka, Crtlif., ,\l:ty 7 and.8. is "\\'hv Seisonecl Ltttnber?" accor<ling to Bnb Nero'rrran, The i,acihc Lun.rber Companr', l'ho is chairnran o{ the l-rost Redu-oocl Seasoning Conrrnittec. llembers of the eiglit \\'estern clrr- kiln clubs attendirrg the arrnual session-- rvere scheduleh to hear rep.resentatives fronr rvoorl proclucing, specifving, and re-search organizations talk on the in-rDortanie of- seasoned lumber. The tlirec tcchniciLl sessiorri at tlre ureetir.rg also n'ill be devote<l to reports fronr the inrlir.iclual clrrbs oir projects and activities of the past year.

Field activities for the tecihnic:rl ret,resentatir-es of the \\rest's lumber inclustry include a t,,ur of Cieorgia-Pacific Corporation's llammond-California Iierlu.oorl <1ir.i.sion ularrt at Samoa, inclucling a boat trip across Hunrbulrlt lJar- inci a