lndustry leqders in Coliforniq for

Polm Springs Meeting to Form New Nofional Wood Gouncil

Reports continue to trickle in gradually of the recent meeting in Palm Springs, Calif., to organize the National Wood Council. Representatives of 29 lumber and wood products groups with diversified interests met in the resort city, Feb. 12-13, to organize the Council.

The NWC will be comprised of associations who are not members of the National Lumber Manufacturers Assn., plus the Intra-Industry Cooperation Subcommittee of the National Wood Promotion Committee. These groups have similar interests in stimulating an increased awareness to the public of wood's tangible and inherent consumer benefits. This long-awaited grouping of the leading arms of the industry now provides a forurrr for free exchange of ideas, experience and information. It is called the first big step toward accelerating and coordinating the advertising-mer- chandising-trade promotion activit-ies of the lumEer and wood products industry and organizations in allied fields.

The first officers of the National Wood Council, as elected in Palm Springs and reported in the March 15 issue, will be:

_ Chairman-John D. Leland, vice-president, Long-Bell I-umber - 4ivision, International Paper Co., Longview, W"lh.; Vice-chairmanDonald R. Meredith, president, National-American Wholesale Lumber Assn., New York City; Secretary-Brewster Terry, director, Intra-Industry Cooperation division, National Lumber Manufacturers Assn., Washington, D.C. The invitation to form the Coun- cil was extended by T. H. O'Melia, chairman, National Wood Promotion iommittee, Intra-industry Cboperation Subcommittee.

The purposes of the National Wood Council, in brief, are:

1. Serve as a clearing house for the exchange of information regarding problems of mutual interest to members.

Engineered lo your Specificctions ond Requirements

Benefit by lower insuronce rofes

Soundness ond Economy of construcfion

Adcprobility to Storuge of long lengths cnd use of Mobile equipment inside of shed

Finest Storoge Building obtaincrble ot ony price

No building too smcllno building too lorge

Pressure-treoted creosoted poles throughout

Choice of steel or qluminrmr rooftng

Prevenls falldown - checking losses

The Federal Housing Administration has postponed until July 1 the effective date of the new Minimum Property. Standards for homes with FHA-insured financing, reports "The Lumber Letter" of the National Lumber Manufacturers Assn. Builders are given the option, however, of constructing homes under the new rules beginning April 1. A copy of the new Standards is available from the Government Printing Office, Washington 25, D.C., $1.75.

2. Offer opportunity for coordination of the promotional activities of all organizations concerned with wood.

3. Conduct a continuing critical appraisal of the progress and extent of wood promotion.

4. Act as an advisory agency in recommending new promotion programs to supplement and strengthen existing programs.

5. Assure as far as possible, through the interchange of information, that all promotion funds are spent to achieve maximum effectiveness and impact with a minimum of duplication of effort and expense.

6. Develop practical wood promotion programs to assure that all buyers and specifiers will be indoctrinated to "Think First of Wood."

Representatives of their industry groups, participating in the formation of the National Wood Council, at the Palm Springs meeting were:

Perry Acuff, Woodwork Institute of California, and San Diego Lumbermen's Assn.; U. R. Armstrong, Intra-Industry Cooperation Subcommittee; C. Joshua Atkinson, George Scrim, Philippine Mahogany Assn.; Frank B. Benzon, H. K. Merrill, American Institute of Timber Construction; Mortimer B. Doyle, National Lumber Manufacturers Assn.; R. E. Gallagher, International Concatenated Order of Hoo-