AGO

Merchanl, TODAY April 1, 1934

'1'hc lirrn ma<lc $800 the first vear, $2,000 the seconcl. llr. Long ancl his yorlng l)artners incorporated the Long, Bell I-rrrrrbel f,,rrrlrany in l8E4 witlr a capital stock of $300,000, ancl in 11J89 borrglrt a portable sau,mill in the Soutlr to ellter the manrrfacturins of wholesale luniber in a srlall rvav. 'I'l.re R. A. Long builcling at lOth aird Grarrcl in Kansas City was brrilt in 1905-07, and it 1920 the Long-llell empire \\'as e\tcnded u.est to Lcingvierv, \\rashington. It. A. I-ong's ente rprises, charities, civic and prrblic berrefactions .ivere alrnost lvithorrt rruntber, and at his funcral 90 men from all or.er the U.S. st'rvecl as honorary pallbearers. ltr. Long left trvo darrghters, I-ou1a Long Conrbs and Sally Anrerica Long lillis, and five grarrclcl.rildren. In addition tcr the 2-page obitrrary notice irr this issue, auother half -page tribute is printecl fronr the manirgcr of the National I-rrrrrber llanufactrrrers Association. anrl J:rck Dionne pays I'Ir. I-ong glou'ing, perscirral tribr-rte in the "\ragabonri Editori:r1,s."

George W. Gorman, salesrnanager of tltt' I Iartrrtrond I-urrrlrer C,r., rrradJa l0clay trip irrto C)regon Frederic S. Palmer, pine clepartnrelrt nr:ulager fof tlte Srtrrta Fe l.trrrrbcr C,,.. relrrrrrt.,l frottr livc iveeks irr tlrc east r(,1)orting lS-belon, in Boston The Cali{ornia \\rholesale l-rrmber .\ssn. nrovecl tcr rren' oflices at '165 California St.. San I.ranci-sco . . . R. R. Leishman olrerrecl [-,rs -\rtgt.lt.. c,lfices ior the L'irliiorrria lteci'n,ood '\ssociation irr the Arclritects l3rriicling. Fred Eckert u'ill bc sul)ervisine inspcctor Leo Cheim of llcl:-lrov ct Chcinr Lumber Co., San -Jose, sailerl on ther Santa Rosa for Nen. Yorlr. llrirch 16 M. R. Gill, L]nion l-unrber Co., Los r\ngeles, actecl as olficial starter at a l-a \ierne, Calif., tra,ck ntect, flarcl'r 2-1.

Russell B. Stevens, Healclsburg clealer, prcsicled at a dirrner meeting of Subrlivisi,,rr 7 oI tlre Retail I.rrrrrber & Builrlinu Jlaterinls .\utlroriry, Inc.. :rt the Occidental hotel, Santa Rosa, l,Iarch 16. Other members are Mead Clark, Santa Ros:r, and Chas. Lund, San Rafael. Ralph P. Duncan, l{ercecl, discusserl the Co<lc, ar.rd D. C. Essley

THEM WERE THE DAYS!

Albert B. McKee of the Forcst Lurnbcr (-ompanv 1':rrds, Pasailen:r, recentl-r' calrre across an olcl Hcio-Hoo itenr lvhich hc thinks vv'ould be of interest to a ncw gencration. It is thc lrrintecl pr()gr:rnr ("Souvcrrir Prograrns fur- nishcd lr,v California Lunrbcr IIer-chant," it sal's) of the l{irlsumnrer Jinx anrl Conc:rtcnation, Whiting Rarrclr, Arrgust 11, 1923. 'Ihe Satuldalfestivitics startc(l with Reception at 2:00 p.nr., Baseball at 2:30 betu'een I-os Angclcs Retailcrs (J. C. Owens, Capt.) and Lo,. Angclcs Wholesalers (F. M. Slade, Capt.), rvith Phil B. Hart :rnd Fred C. Hamilton as Umlrires. -l-hc Stunts cornmittec provided Sports :rntl Divcrsions until thc "5:00 p.rn. Supper and old-fashionecl picr.ric uncler thc rnightl o.'rks of Sorrthcrn Califorrria." At {r:00 there was schedulecl a Corrcert rvith rnusic antl rlancins bv f:rnrurrs Spanislr errtertairrcr:. .Lrsetribl,r' 'n':ts callecl at 7:30 for thc schedulerl ('oncat at 7::1.5 arr<1, thc program conclrrclcs, "f{uch later the sarrre nisht: L)isrrris:a1."

-I-hc plintcd program also ccintain: the Hoo-Hoo Corle of lltliics an<l a trilrutc to Curtis Williams (w.hose death u'as rcportcil in the Iicb. 1.5, 1959, issue), r'ho was due to retire Sept.9, 1923, as Vicegerent Sn:rrk of the l-os.\ngelcs distlict. It lists the officcrs rvho servccl *'itl'r \Ir. \\'illiarns clurine his tcrnr as: rvas also heard from Charles G. Bird resigned as a director of the Stockton C. of C. due to Dressrlre of his \\'ork ()n tlre Retail Lumber anrl Building llaterial Cocle r\uthority for Northern California and l.ris presiciencr. of the Cerrtral V:rlley Lurrrbcrmen'. Clirb. The dealer ha<l serr-ecl 12 vears as a (lirector.

Phil B. Hart, B. W. Byrne, J. M. Chase, C. S. Estes, B. W. Bookstaver, J. L. Jenkins, F. A. Dernier anrl E. S. Houghton. I'he 1,922-2j Conrrnitte c nrcmbers u-cre: A, L. Hoover, 13ig I'lrother iLrnd; R. A. Forsythe, Custorliar-r of rclics ancl tre;rsurcsi Berne S. Barker, I,lutctt:rinrlerrt: Milton Metzler, Financc :rncl audit: Fred S. Golding, Initiation; Phil B. Hart, l,ublicit-r'; H. L. Rosenberg, I{enrlrcrslrip; E. S. Houghton, tr'lusic; F. M. Connelly, Slunts; J. M. Chase, Rccrption: \M. B. Wickersham, f'reasurer, :rn<1 E. A. Goodrich, \\'elfare.

TAWREl{CE.PHILIPS

FUtt SAWN REDWOOD

DOUGTAS FIR,RAII & TRUCK

PRECISION TR,IM STUDS

D. R. Philips, Sr.

"serving The Southern Cslilornia Retoil Trade For More Thsn 37 Yedrs"

Wholesale Only fwx Bv 5672

WHOTESALE DISTRIBUTORS

Whitoker Joins Rosenberry-Butler

With the addition of L. E. "Larry" Whittaker to the sales stafi of Rosenberry-Butler Lumber Sales during Febrgary, things are beginning to look more and more like a "\Minton Class of '58" reunion around the wholesale company's Sacramento ofifices. With the exception of Rosenberry-Butler Partner Delmar Fernandez, who operates the company's truck fleet, personnel is comprised completely of former Winton Lumber Sales Co. salesmen and executives.

Partners John Rosenberry and Glen Butler formerly headed the old Winton organization as president and vicepresident, respectively. In addition to the partners, Rosenberry-Butler's office manager, Henry Barta, and Southern California representative, Chuck Lacy, are also former members of the old "Alma Mater." Whittaker. the newest member of the alumni, will cover the Bay Area and lower San Joaquin Valley for Rosenberry-Butler. He will headquarter at Pleasant Hills, MUlberry 5-1856. with a phone exchange of

Business Men's Expectotions Second Gluqrter | 959:

A large majority of the 1,542 business executives interviewed in Dun & Bradstreet's most recent compilation of business men's opinions were optimistic in looking at their second-quarter sales and profits prospects. Seventy-seven percent felt their sales would be higher than a year ago, 2O/o foresaw no change and only 3/o thought sales would be below last year.

This sales optimism prevailed in all the major classifications but was a shade higher among wholesalers, with 78/o anticipating sales gains. The optimism expressed in the current survey matched the high sales optimism shown in the surveys of 1950 and 1955.