NewLiterqtlrre...

This striking floor display featuring the functional new Panelok Wall System is given to dealers ordering a basic stock of the grained hardboard panels, lockstrips and accessories. Shown in the rack is an important unit of the sales aids, a colorful presentation book for use on the sales foor. Misty Walnut is the pattern of the panels shown, while the panels on the opposite side are Antique Walnut, with samples of the other available imprinted grains superimposed. The open triangle permits the dealer to insert cardboard printed with a promotional message.

with builder or consumer prospects, samples, newspaper advertising mats, mailing piece, door sticker and wall banner. Literature includes a brochure, a technical bulletin and a price list of the 55 accessories.

Following meetings in Chicago, Washington, D. C., and San Francisco, Masonite clealer salesmen were prepared to take orders for the new product. Plants in Laurel and Ukiah, CaliT., will produce and grain-imprint the edge-grooved panels. Sales in a test area demonstrated there are two major ntarkets for Masonite Panelok-residential and commercial. The system is es,pecially helpful in making available more room in closets. Special brackets are available for woorl shelves, which dealers can supply from their Iumber stocks.

The industry-sponsored Tree Farm progranl means wood for man's use; food and shelter for wildlife; recreational areas; water and soil conservation.

The Western Pine Association's new 8page booklet featuring the color-on-wood idea, "Nature Makes News," shows five beautifully decorated rooms, each backgrounded by wall surfaces treated in the new color-on-wood concept. Though wood's surfaces have been tinted with stains such as pastels and traditionals for years, the approach shown here is the use of bright, rich colors in combination with wood's naturally warm grains and knots. This is the basis for an entire advertising campaign which the association kicked off in February. Included in the booklet's color idea display is a family room in clear grade vertical paneling and stainecl a lively "Fuego Flame," a living room in knotty paneling stained a blue-green "shadowy Shoshone," a beclroom backed with paneling in a light-green stain called "Cimarron Sky," a rough-sawn, knotty paneled dining room wall heavily pigmented in yellow to a finish called "Yellowstone," while a delicate blue-gray glaze called "Silver Sierra" adds softening highlights and sophistication to a modern kitchen in knotty grade paneling. Designed as a counter piece for retail lumberyards, single copies may be obtained free of charge by writing the Western Pine Association, 510 Yeon Br.r,ilding, Portland 4, Ore. For more than one copy, net cost is fir'e cetrts each, F.O.B. Portland.

A new edition of the Commercial Standard for prefinishecl wall panels, designated Prefinished Hardboard Wall Panels, CS17658, is now available to the industry, according to the Commodity Standards Division, U. S. Department of Commerce. The revised standard provicles physical requirements and tests for strength, water absorption, linear expansion, hardness, gloss, and resistance to light, heat, humidity, acid, alkali and staining. It also sets forth the standard commercial sizes and tolerances and furnishes a means of declaring compliance with the Commercial Standard. Copies of CS176-58 may be obtained from the Superintendent of Documents, U. S. Government Printing Office, Washington 25, D. C., at 10c per copy.

Complete, illustrated instructions for builcling a patio with translucent fiberglass reinforced plastic panels are featured in a new brochure published by Filon Plastics Corporation, El Segundo, Calif., "How to Build for Better Living with Filon" (Form #151)' which may be obtained free of charge by writing Consumer Service Department, Filon Plastics Corporation, 125 Lomita St,, El Segundo, Calif.

A 4-page brochure covering the design and performance features of the new dual-range, fully power-shifted Hystamatic transmission is now available from Hyster Company. A cutaway showing transmission components is also included. For your copy, contact your nearest Hyster ind'ustrial truck dealer or wtite to Hyster Company, 1003 Myers Street, Danville. Illinois.

lUlanufacturers of Quality Old Growth Douglas Fir

Prompl Shipmenf by Cargo fo Serve fhe Refail Deolers of Southern Co,lilornio o,nd Arizonq

LUlUlBER- o Long dimension, plonk ond timbers for your speciolty requirements. o Yqrd stock items by direct mill shipment or from our inventoryof Wilmington, Cqlif.

PLYWCDOD-

Complete inventory of interior qnd exterior plywood for immediote delivery from our Wilmington, Colif., worehouse Members-Douglas Fir Plywood Associofion lead Lumber & Plywood Co.