lMAnogement Conference

(Continued from Page 6) nen and Nervell, Inc., spoke on "Advertising and Merchandising for Retail Lumber and Building Material Dealers." fn answering Fresno Dealer "Doc" Snead's question of how to break down an average advertising budget of l/" of the gross, Bodnar said that he felt that from I to sl of tl,e budget should be spent in weekly newspaper advertising (avoiding issues carrying big grocery and department store advertising).

Included in his speech were tl-re subjects : Setting Advertising Objectives, Selecting Nledia, Creating the Proper Image of Your Firm, Customer Couveniences, Displaying Merchandise, Getting Employee Support of the Prograrn, The Advertising Itself, The Ad ltself, Where to Get Help with Layouts, llow X{uch to Spend and, last but certainly not least, Bodnar stressed the Importance of Continuity the necessity of having a consistent program of advertising at regular intervals throughout the year.

A discussion period followed during which Dealers Wendell Scott and LMA President Hamilton Knott queried Bodnar in regard to proper Yellow-Pages advertising, and San Jose Dealer Ed Phole brought up tl-re benefits of institutional advertising.

Hanford Dealer Steve Ross asked Bodnar to discuss tl-re rnethods of checking results of advertising and how to tie in with manufacturers' national promotions. Lafayette Dealer Tom Jacobsen, Sr., brought up the problem of "donatiorr" advertising (high school and college annuals, etc.).

The veteran Southern California lumberman, Leo Hubbard, secretary of Hayward Lumber & Investment Co., then spoke on "Collection Laws, Lien Laws, Bonds and Stop Notices," interspersed with several real-life examples of various defects in the laws and the constant threat of in these laws brought about by various

- Francis Brown, editor of Western Building, was the final speaker of the day on the subject, "New Markets, New Merchandise, New Trends in the West."

The second and final day of the Cor.rference was entirely devoted to the subject of "Financial Management," reserved for Association members only. The program's four speakers, each an acknowledged expert in his field, were Frank Muncy of Muncy, McPherson & Co., CPA's; Robert E. Hunter, Jr., vice-president of the Crocker-Anglo Bank in San Francisco; William Clecak, partner in the law firm of Doyle & Clecak, San Francisco, and G. E. "8i11" Tadlock, production manager of the Lumbermen's Mutual Casualty Co.

SAN DIEGO HOO.HOO INITIATES FIVE KITTENS AT MAR,CH 6 CONCAT

Five "Kittens" and one reinstatement of an old "Tom" held the interest of more than 60 Hoo-Hoo at the Concatenation, March 6, by members of San Diego Hoo-Hoo Club 3 following a dinner and meeting at the Speedboat Club on San Diego Bay. Following the serious portion of the meeting, members adjourned to the "sports" area and participated in various games until the early morning hours.

tional City. Stanley E. Lewis, also from TW&J, National City, was reinstated into the great fraternal order of lumbermen.

The five "Kittens" who saw the light of day were Koerner Rombauer, T. M. Cobb Company, San Diego; Raymond P. Pauls, Chula Vista Lumber Co., Chula Vista; Elmer C. Kittelson, Dixieline Lumber Co., San Diego; Kenneth E. Wyant, Lumber & Builders Supply Co., Solana Beach, and Jim Pierce, Tarter, Webster & Johnson, Na-

As usual, the well-trained San Diego Nine performed the Concatenation without a hitch. Snark lohn Collins invited Past Snark Jim Smith to preside at the initiation, which he did. Jim is also Vicegerent for the San Diego district this year. Other members of the Degree Team included Roy Batt, Bill Seeley, Wes Thomas, Bill Pumfrey, Don Schrage (chairman for the evening), Bill Evenson, Edward Gavotto and Perry Smith. Don Bufkin, past Supreme Nine member from Los Angeles, presided as visiting offrcer. Chuck Hampshire, secretary-treasurer of the club, was on hand as the official recorder for the event.

The American Products Company and American Milling

Company, of San Diego, were co-hosts at a cocktail partv preceding the well-served dinner and festivities of the eve- ning. Yes, they really d.o a swell job in San Diego, be it a dinner-dance, Concat,. picnic, beach party, golf to-urnament, or what have you-these folks havi the ,.-Know-How.,,

Douglos Fir Plywood Amendment Dqte Exfended

.The Commodity Standards Division, U.S. Department ot Uommerce, announced March 17 that the effeclive date of Amendment 2 to Douglas Fir plywood Commercial Standard CS 45-55 has beJn extended'from March 20 to May l, 1959.

Amendment 1 to the Commercial Standarcl still became effective March 20.

This extension was provided after consideration of the v.iews.expressed by tesling laboratories and manufacturers that the earlier date, Maich 20, would create a hardship within some segments of the industry.