25,422 PEOPLE RESPOND to a net,v paneling idea

tl ln less lhan 2y' months 25,422 potential customers (including builders and architects) have responded to Western Pine Association magazine advertising. They have written for "Nature Makes News." lt gives complete details and how-to-do-it instructions.

[-lere's lumber merchandising that can increase your sales. lt's a nationally advertised paneling promotion gaining immediate acceptance Western Pine Region woods finished in bright new colors for all rooms for all architectural styles.

Step up your sales of genuine wood paneling by taking advantage of this appealing trend. Suggest Western Pine Region woods to remodelers and new home builders when thev ask for ideas. lt's the mod- ern way to achieve intriguing, contemporary color and natural beauty.

For more information on this totally new color paneling program write to: WrstERlrl PINE AssoclATloN, Yeon Building, Portland 4, Oregon.

Western Pine Association

member mills monuloclure these woods to high slondords of groding ond meosurement . grode slomped lumber is ovoiloble in lhese species ldoho Whire Pine Ponderosq Pine Sugsr Pine While Fir Incense Gedor . Douglos Fir Lorch Red Cedor Lodgepole Pine Engelmonn Spruce

Today's Western Pine Tree Farming Guarantees Lumber Tomorrow