THE CALIFORI\IA LTJMBER MERCHAi\T

Jack Dionne, Publisher

Single Copies, 25 cents; Per Year, $3; Two Years, $5

IALENI]AR t]F I[]MING EVENTS

APRIT

San Francisco Hoo-Hoo Club 9-Santa Clara Valley Hoo-Hoo Club 170-Coast Counties Hoo-Hoo Club 114 joint Concatenation, Chez Yvonne, \'Iountain \rierv, April 3.

Woodwork Institute of California (l'.O. Rox 627, I"resno) Southern California annual general Membership rneeting, Statlcr-Hilton hotcl, Los Angeles, April 3; Bernard B. Barber, Jr., secretary.

Northwest Hardwood Association Spring nrccting, New Washington hotel, Seattle,.April 3-4; I)r. Donal<l H. Clark, program chairmatr.

Montana Retail Lumbermen's Assn. (P.O. Box 214, Helena, Mont.) annual convention, State College liield House, Bozeman, N{ont., April 5-7 (Exhibits).

Southern California Retail Lumber Assn. 42nd annual convention and trade shor"', Anrbassador hotel, Los Angeles, April 7-9.

Sacramento Hoo-Hoo Club l09-Redwood Empire Hoo-Hoo Club 65-Black Bart Hoo-Hoo Club 181 joint meeting, Dick's Place, l.airficlrl, April 10.

San Francisco Hoo-Hoo-Ette Club 3 "Hat Nite" Dinner, Californian hotel, April 14.

Oakland Hoo-Hoo Club 39 "Giants Nite," Seals Stadiunr, following I)inner at Sperrger's Iiish Grotto, Bcrkeley, April 17; Chartered buses to and from Gatrre. Reservations: Bud Kinney or Club 39 boartl nrcmbers (S. tr. Hoo-Hoo Club 9 cordially invited). Dubs, Ltd. monthl]' Tournamcnt, Silvcrado Cr.runtry Club (f our miles east of Napa), April 17; Co-chairnien: Al Iloldt and Chas. Beacom.

Lumber Merchants Assn. of Northern California (24 California St.. San Flar-rcisco) 19th annual convention, Ah*.ahnee hotel, Yosemite National Park, April l9-21.

Lumbermen's Association of Texas (F'irst trederal Bldg., Austin, Texas) annual convention, Will Rogers Coliseunr, Fort Wor:th, April 19-21.

San Francisco Hoo-Hoo Club 9 annual Dinner-Dance, The \rillagc, Colurnlrus and Lomb:rrd, Apr1l 24; l)ick Reinhart and his band.

Shasta-Cascade Hoo-Hoo Club 133 Dinner mcetins, Rivcrview Golf & Countrl' Club, Re<lrling, April 30.

This Issue

They say that, in a small town, folks will sympathize with .you in trouble; and if you haven't any trouble, they'll hunt some up for you.

:F *

' Macaulay said: "The measure of a man's character is what he would do if he knew he would never be found out." ***

John Barrymore said: "Contentment is never found by hunting for it. It just sneaks in through a door you didn't know you left open."

J. G. Holland said: "Music is a thing of the soul-a roselipped shell that murmurs of the eternal sea-a strange bird singing the song of another shore."

"Life," wrote Ed Howe, "is like a game of cards. Reliabili lri the ace; industry is the king; politcness ie the queerr ; tnd thrift is the jack. Common sense is playing to advantage the cards you draw. And every day, as the game proceeds, you will find the ace, king, queen, and jack in your hand, i and the opportunity to use them."*

: Ovid said: "God gave man an upright countenance to survey the heavens, and to look upward toward the stars."

*{<*

Will Rogers once met his match in a clash of good: natured ribbing with the late Chauncey Depew. The old Senator was watching Will perform in the "Follies" in New York City when Will spied him and, as was his habit, called the attention of the audience to the veteran wit who had been entertaining Americans for all his 91 years. Mr. Depew rose, and admitted that he had been trying to make people laugh for a mighty long time, and that, unlike some people he knew, he had never had to use a lasso to hold their at- tention. The audience howled.

One of the bitterest "Iai"J or iligt ", education was the immortal Scotch poet, Bobby Burns. Once he wrote: "A set 'of dull, conceited hasps, confuse their brains in college ; classes, they gang in stirks and come out asses, plain truth to speak; and, syne they think to climb Parnassus-by dint ot Greek."

1 .saved by a poor water-vendor, and the rich man was so , ", grateful that he offered his savior half the goods in his _caravan. He only asked that the man choose the goods he wanted without opening the packs on the camels. The . Ipater-vendor walked down the line of camels and quickly 'r pointed out the goods he chose. The owner said: "You have chosen my most valuable goods. How did you know?" And the poor man replied: "All I did was pick the loads on your best camels, because I knew they would carry your best rnerchandise." The water-vendor knew his camels.

BY JACK DIONNE

'Golden Arrow' on lts Woy

The March issue of The New York Lumber Trade Journal reports the following:

"The GOLDEN ARROW Lumber Train is on the move. The British Columbia segment departed from Vancouver at 2:00 a.m., March 3, to the accompaniment of newspaper and TV coverage. The Stateside segment was scheduled to leave from Roseville, Calif., March 6. This was a postponed departure, occasioned by a washout on the NWP R.R. which serves the irnportant Redwood region. The two segments of the train were scheduled to join at Savanna, Ill., approximately March 24. From there it will proceed to Chicago, Indianapolis and on to New York, arriving here approrqimately April l.

"Needless to say, as co-sponsor of the Golden Arrow train, The Journal is going to make some noise about it You may be tempted to ask, 'Why all this hoopla over a hundred carloads of lumber?' A good question. Even granting the fact that it has neve'r been done before, there is nothing supernatural about putting this number of cars into one train. Enough lumber is shipped from the West ,Coast to ihe East every week to make 52 such trains possible every year. You know that, and we know that. The unfortunate fact is, however, that the public doesn't know it.

"The Golden Arrow is a gimmick. A gimmick being used to demonstrate, to the people of America, the importance of the lumber industry. And also the im:portance of the railway industry in bringing the lumber from the mill to the East. In short, the train is a dramatizatiof of the industry. It is our hope that the Golden Arrow will get a good 'press' along its route and especially here in New York. If this happens, people will develop an awareness of the existence of the Lumber Industry, an interest in its products and, ultimately, more profitable business for you.-Tom Duggan, Editor."

A smile costs nothing, but it gives much. It enriches those who receive, without making poorer those who give. ft takes but a moment, yet lasts forever. None is so rich and mighty that he can get along without it, and none is so poor that he cannot be made rich with it. A smile creates happiness in the home, fosters goodwill in business, and is the countersign of friendship. It brings rest to the weary, cheer to the discouraged, sunshine to the sad, and is nature's best antidote for trouble, yet cannot be bought, borrowed, or stolen.

The modern parking fi.""*r" .Inur. you leave your car to have those cute little dents made in the fenders.

Emerson wrote tt r" Juo..i "oisirt"rcv: A foolish consistency is the hobgoblin of little minds. With consistency a great soul has simply nothing to do. He may as well concern himself with the shadow on the wall. If you would be a man, speak what you think today in words as hard as iron balls, and tomorrow speak what tomorrow thinks in hard words again, though it contradict everything you said today. "Ah then," exclaimed the aged ladies, "you shall be misunderstood." It is a fool's word. Is it so bad then. to be misunderstood? Pythagoras was misunderstood, and Socrates, and Jesus, and Copernicus, and Galileo, and Newton, and every pure ard wise spirit that ever took flesh.

@E CO\TItrE \/I POR,ARY C E DAR,

Soft lights, music and a background of Lam-Loc Contemporary Cedar...mix this with an attractive price, a nice profit and multiply it times a million and you have an idea of the avalanche headed your way, especially if you're an approued Lam-Loc Character Wood dealer. It's important you know that hundreds of builders, architects, designers, interior decorators and the like have shown great interest in this newest of the new. Sorry, but space prevents us from giving you full details here. However we do tell all, including how you get approved, in a short six page document that's yours for the asking. Let us hear from you ! Ed Fountain Lumber Company, 6218 South ffooper Avenue, Ios Angeles, California.