tuith aname like $uietenia lllaenophglla, gou'dnorn,too.

And with good reason, because Genuine Mahogany (that's what most people call it) is a noble wood with great traditions. A favorite of Cortez and of Philip ll, it is truly a wood fit for nobles and kipgs. lts beauty is exceeded only by its wood working qualities. Just one of 52 expertly selected hardwoods you'll find at l. E. Higgins Lumber Company, Northern California specialists for 87 years.

NIIVEMBER

Features

WMBA INDUSTRY MARKETING CONFERENCE BEATS THE WEATHER

WESTERN WHOLESALER DIVERSIFIES INTO CHIP EXPORTING

L.A. CLUB TEMPORARILY FLEES ANGELS FOR APPLES

NtrWEST RI]DWOOD PARK PLAN BLASTED BY ARCATA REDWOOD

ARE YOU RUNNING A SLTTMBER YARD OR A LUMBER YARD?

R!]BUILDING BEGINS AFTER BIG CHEMICAL PLANT FIRE

PORTLAND CLUB HAS BIG CONCAT AFTER WWPA MEETING

WEST COAST LUMBERMT]N AT RECORD SETTING SHASTA MEET

BUYING COMMITTEES WILL STAY-SMOOTH SELLING SERIES

ST]'RLING LUMBER'S CHAIN OF FOURTEEN YARDS SOLD

NATIONAL AMERICAN SETS SI]RIES OF SIX MEETS IN WEST

VALLEY FROLIC ]S SWINGING zOTH BIRTHDAY PARTY

LI.S. PLYWOOD OI']'NS NEW, EXPANDED WARI]HOUSI]

PAUL BUNYAN'S BILLIONTH BOARD FOOT IS CUT

ARIZONA

WINS MAJOR AWARD

Publlsher A. D. BeU, Jr.

Manacins Editor - - David Cutler

Associate Editor anal

Advertisinc Production Richard Heckman

Circulation DepartmentMartha Emery

Prrblishers ltepresorttatives

NORTIIERN CALTFOR,NIA & PACII'IC NORTHWEST

Max Cook, advcrtising and neu's, 42O Marl(et Strcet. San Francisco, Calilornia 94111, Phone (415) Yukon 2-4?97.

SO U'f }IDNN CAI,IFOIiNIA

Jerry Ilicl(ey, advertlsing and news. 412 west Sixth Street, Los Anseles, Californla 90014, Phone (213) MA 2-4565 or MA 2-06?0. CHICAGO

N.C. "Dudd" flellow' advcrtising and news, 11250 South l-lalste(l Street. Chtcaso. Illinols 60628, Phone (312) ?48-3351.

NDW IOIiI(

Hal t(. Poril,z, advertising and news. 246 Fifth Ave., New York, New' Yorl{ 10001. Phone Qf2') I{Urray Hill 4-6?33. Dr)l'l'0lalAr, ()r,!'lcl.ls

WESTERN LUMBtrIt & BUILDING

MATERIALS MERCIIANT iS PUb. lished monthly ut .ll2 lVest Sixth Street. Los Angeles, California 9O0l+. Phono (2t3r l\lAdison 2-4565 or MAdison 2-0670 by Callfornla Lumber Merchant, Inc. Please addrcss all correspondence to office of uublication. Second-class postage rates paid at Los Angeles, Cal. A-dvertising rates upon request. srrbscriDtiou llutes-U.S., canada, \lexlc0- irr)(l l,aLin Ameri( a: $4one vear: $?-two years; $9-three vear3. Overseas: $5 - one Year; $8iwo years. Sing.les co.pies 50f. Back copies 75r uhen avallaDle.

Charrgc of AddreE$-Send subscrip- tion ol'dcrs and address changes to Circulation DeDartment, Western Lumber & Building Materials Merchant. 412 West Sixth St., Los Anseles.' CatiI. 90014. Include adiiress label from recent issue ll possible, plu.s new address, zone number or zlD cooe.

The trterchant ilfagazino serves the members of the: - Arizona Retail Lumber & Builders SUPPIY Association. Phoenix; Lumber lllerchants' Association of Northern California, Los Altos; Montana Buildins Materials Dealers Association.-He.lena; Mountain States Lumbei^ Dealers Association, Salt Lake City and Denver; Lumber Association of Southern California. Los Angelesi western Building Materials Association, Seattle.

THE MERCHANI is an independent rna,gazi,ne publi,shed, rnonthllt f or those nxernbers of the lumber and build,ing materials i.ndustries usho need, and, want factual, a,ccurate nelus and an objectiae anafusis of eaents and, prod,ucts of coneern to tltem in bus'iness.

SPECIALIZING in-Douglos Fir Dimensions, Boqrds & Studs

Weslern Hemlock Dimension, Boords & Studs

White Fir & Redwood Studs

Pine ond Plywood

Redwood Posts & Redwood Speciolties