ETASA F'OR TrOTT

Heqd up your btrtlders andmone j9m out qlongthe Stmpsontrcdt.

You can stnke it even ncher on increased redwood plywood sales when you pass along your bonus polnts to builder customers, The more they buy, the more you make. Now that's enouqh to make me wanna hang up my bn itar Redrred plywood's hrslln' oul qll oner. And to help pu.ll moreredwood plywood through youi stores, Simpson's cqming out shooting wrth a hard-hitnng advertising and drrect marJ campaign to architects and builders alonq withabrand new 4-color brochure for yoirr customers that tells a.ll about the added va.lue redwood plywood gives to a home.

Sqddle up qnd fgln me posse.

Your Simpson drstributor has complete details on hou'to join ourGreatCalilornia Redwood Rush. Contact him today so you can go to work collechng your rewaro.

New SF Hardwood Club

Managers and owners representing five San Francisco area hardwood firms recently banded together at Trader Vic's Restaurant in Emeryville to form a Bay Area Hardwood Lumberman's Club. By last month the group had already held its fourth meeting.

The Bay Area group is modeled after the Los Angeles Hardwood Lumberman's Club, a social organization of competitors that has met in Southern California for 9 years.

Charter members of the Bay Area group include Bill and K. E. MacBeath, MacBeath Hardwood;Harry Anthony, J. E. Higgins Lumber; Don White, White Brothers Hardwood; and Larry Knox, American Forest Products.

Bill MacBeath, the instigator behind the new club, has presided at meetings. Don White was elected historian. One of the group's stated purposes is to preserve the history of the hardwood industry in Northern California. The group also plans to hear guest speakers from U.C.'s Forestry Laboratory at Richmond.

MacBeath pointed out that in recent years the Justice Department has prosecuted more small businesses (firms with annual sales under $5 milton) for anti-trust violations than large firms. '"That's just one reason why our group must stay on a purely social footing," he said.

Jim Summerlin, president of the Los Angeles Club, said that the same principle certainly applies to his group as well. "It's strictly social," he said. "In fact, the only unwritten by-law of the club is that business may not be discussed at meetings."

The Los Angeles club's activities this year will include guest speakers, a charity raffle, a formal Christmas Dance, and the annual day at the Santa Anita Race Track.Members are hopefully planning for a three-day cruise from Los Angeles to British Columbia in the early suntmer of next year.

Members of the Southern California group represent approximately 9Wo of the major hardwood distribution yards in Los Angeles. The group began with 5 members in 1969 and has grown to 44 members today, including a few from out of state. Ken Tinkler, Stahl Lumber Co., was its first president.

Nov. Distributors Meeting

The national propefiy tax revolt, Employee Stock Ownership Plans, an expert look at the chances for continuing inflation and an inside look at pro sports will all be discussed at the upcoming Fall Convention of the National Building Material Distributors Association, being held at the Century Plaza Hotel in Los Angeles, Ca., Nov 12 - 15.

Speakers include Louis O. Kelso, an expert on employee stock ownership plans; Howard A. Jarvis, known as Mr. Proposition 13 ; Brent Musburger, nationally-known CBS-TV sports commentator; and Dr. Ezra Solomon, the renown economist.

At Southwest Forest, we run our business to help you make a profit.

Example: When we say you'll have that shipment, you get it! Fast. Top quality. Exactly what you ordered.

We both know building products are pretty much alike. But manufacturers aren't. Take a look at us. Order from Southwest Forest and you'llget:

. A dependable supplier, a full range of products. We own our ownseven western sawmills, moulding plant, five plywood lay-up plants.

. Mixed loading of lumber; mixed loading of plywood; you don't have to buy more than you need. No profit-eating excess inventory.

. On-time shipment, truck or rail. We rurun our own truck fleet, our own traffic department; you don't run into wasteful delays.

. Conscientious people with the experience and dedication that help you save time and sidestep potential problems.

In other words, the kind of service that helps you turn a profit. Call us at $0D 279-5381. We'll give you what it takes to make it.

That's what the "Swinging S" trademark is all about.

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Home Wood Foundation

\ n in rror utivc honte building s).'steni Lrsing 1r.fsstift ttcrtcd rvood in tltc lountllrliorr rtrltrcc: total cntigl cottsunrption uhtn tht'ltoLtsc becolttts lt lronre a sttrdl' b1 the .\nrclieett [)ltrvoocl .\ssociation conlirnts.

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Ilrrt rrrost intportant today in an lugc o1 incrcasitig encrgy costs is that thc * ood fotrndation actually car rrrlucc cncrgl'ttse.

''Wood is a ttatural insulator," says .\WPI. "lnd sttldies have shown that cvcn rllr trntnsulated franlc wall lvill losr'alnrost one-fottrth less he:at than an 8-jnch poured concrete rvall."

In the .\tne ricatr Ply rvotld Association's stud1 tlie tvooti 1'ottlltlatiotr o1' a typical 3O-lt. r 50-1t. rcsitlctrce rvith 8-ft. basetncrtt rr, alls locatcrl itt Kansas ('it)' Irotlttccd ltll anlltlll savings of l-5 rtti1li,:rrl Btlr's. rlr alltltrt S75 in ttatr,rlal grts. rvllctl ctltltlllr-etl 1<r the sanre ltotnc Ltsiltg lrl 8-illclt llortrcd concretc i'ot-t nclat iort.