
10 minute read
NEMfl PRODUGTS
And Selected Sales Aids
button for both the sensing chamber and the alarm circuitry.
ffillll1,,
The Extra Protection model with automatic safety light provides all the protection of the basic model, but with the addition of an automatic light that is activated by the presence of smoke or fire, and lights up the area.
The deluxe Extra Protection combination model features a dual detection system - ionization and photoelectric - as well as the safety and design features of the other two models.
Free Reader Service
For more intormation on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480' Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!
Hardwood Veneer Display
MacBeath Hardwood, Los Angeles, has new display racks for its line of membrane-backed, genuine hardwood veneers. The rack displays 20 rolls of veneer in plastic wrappers beneath a colorful sign. Additional signs are also available to dealers.
Available in 15 different hardwood species, Pliantwood sheets measure 18" x 96" long. Pliantwood can be cut with scissors and applied with contact cement. It bonds to almost any surface, bends around corners, and can be sanded, stained and finished.
MacBeath's racks also display Pliantwood veneer edging, l" x 96" and 2" x 96", in shrink-wrapped packages.
Fire Detectors
Baker Industries' Wells Fargo line of detectors consists of three models of "Extra Protection" fire and smoke detectors. The basic Extra Protection model has an ultra+table, broad sensitivity ionization detector, designer housing, easy installation and a test
Vinyl Weatherstripping
Ever-Roll Corp. has vinyl weatherstripping for use on all types of exterior swinging doors.
It is designed to help conserve energy year-round and seal out dust and moisture for cleaner interiors. Rigidity and pliability have reportedly been combined in this one-piece extruded weatherstrip. Channels in the rigid portion trap air and the pliable curl seals against both the door and the stop.
Pre-notched for perfect fit, with holes pre-punched for easy installation. Nails are furnished. Each set is individually packed in polyethylene and includes enough material for a 7-foot door.
Variable Deadboltllockset
General Products Co. has been assigned a patent for its special design of a variable deadbolt lock and lockset adaptor assembly that accepts most standard hardware in its Benchmark insulated steel entrance door systems.
This versatile lock preparation concept' solves the problem of various hardware designs with a flexible system of snap-apart filler and cover plates for the latch recess.
Benchmark's universal adaptor adjusts to 1'l or I 118", 3 5i8" or 6" above the passage lockset.
The design provides a solid steel setting for locksets with either 2 318" or 2 314" backset. After the deadbolt crossbore is drilled at the proper location above the lockset, a circular steel support is furnished to house the deadbolt lock.
Benchmark's uniQue hardware adaptor system eliminates the need for excessive inventory, being limited to one or two preparations, orthe expense of custom work. Preparation is builtin for easy on-site completion.
Little Buildings
Armco has a new line of small metal buildings for construction field offices or store rooms.
The small structures achieve cost savings by using fewer, simpler lightweight parts. The parts also weigh less to save on freight.
And More Cabinets
A line of kitchen, vanity and modular wall cabinets in five styles is new from Haas Cabinet Co.
Manufactured in a wide range of standard sizes and a choice of natural hardwood or classic white finishes, they can be easily adapted to any home space limitation or decoration scheme.
For A Quick Lilt
BH Hoist Co. has a new portable, fully retractable truck-mounted crane for a variety of medium-to-heavy duty lifting applications.
It provides 9' to 27'of working height (33' w/extension) and has a rated capacity to 4,000 lbs. on a 3/4 ton pickup (using load levelers). The all-weather winch has a drum capacity of 8.000 lbs. The ultimate winch line strength is rated at 14,400 lbs.
Up to Splash
Ajax Hardware has Ridgecrest, a medium-priced, fully-coordinated home decorating bath hardware grouping of l5 items.
It has hand+rafted surfaces and simply+tched lines that complement an antique brass finish. Pieces include 24" and 18" towel bars, towel ring, tissue holder, wall-mounted soap dish, toothbrush/tumbler holder, garment hook, drawer pull and knob with backplates and four different sizes of switch and receptacle plates.
Merchandisers include 2' wide freestanding display, or a preprinted, prepunched gondola plan-o-gram made of a sturdy sheet of styrene.
Attic Vent Display
Leslie-Locke, has a new ventilation display that provides a strong focal point for a complete energy savings center.
It can demonstrate as many as six power attic ventilators and winddrive turbines, along with intake vents. Each shows a different ap- plication along with ease of do-it-your- self iristallation. Several boxed units may be displayed below for consumer pickup.
Siding Unit Wrap
Boise Cascade has a super-strong, color-coded siding unit wrap, to help cut costly yard loss and simplify handling and shipping, the firm claims.
It is made of extra heavyduty polyurethane and applied in a new type of heat tunnel, to shrinkwrap right over each unit. Result: a tighter fitting wrap, unit after unit, for less damage from wind, less loss from rain or snow, and less worry about extremes in heat or cold.
It is color-coded, with each of six insulite hardboard sidings coming in its own color wrap, all sides clearly labeled.
Keep On Truckin'
Eaton Corp. has a new "M" Series Yale super heavyweight industrial trucks with 25,000 lb. capacities and a short wheel base.
They have a short turning radius and a 105" wheel base frame.
It has an Allison single+peed powershift transmission, ll' of lift height and 48" long forks which are hammer-forged from heat-treated alloy steel. Hydrostatic actuated, full hydraulic power steering is standard.

Here Chick, Chick.
Rubbermaid is offering 5% of.f. on bird feeders in a seasonal stocking offei for orders postmarked through October 31. New fall colors are offered.
A new sturdy display is designed to merchandise two bird feeder assortments. One assortment includes a total of 30 feeders in all five styles, the otfier has 24 lantern style feeders. The display has a woodgrain styled background and full-color header sign. Suggested retail prices for the bird feeders range from $5.95 to $11.95.
In another program, Rubbermaid's organizers, with normal suggested retail prices of $3.98 each, are being promoted at the suggested price of $3.18 each. This includes the clean-up caddy, wrap and bag organizer, broom and mop holder and the ironing organizer. Other promotions are also offered.
Free Reader Service
For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus P1., $rlits 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your requeSt faster! Many thanksl
Wood Preservative
Ventron Corp. has Ventron Cunilate, an antimicrobial agent for the pressure treatment preservation of wood that will contact humans. animals or harvested crops.
It is a copper 8-quinolinolate-based preservative that protects wood to be used above ground level where mold, mildew and wood-rotting can be a problem and other well known preservations cannot be used because oftheir nature. It conforms with AWPA Standard C2947 and is covered by Environmental Protection Agency Registration Number 2829-14Barrel
Stove Kit
The Barrel Stove Assembly from Enderes Tool Co., reportedly makes it easy and economical to convert any size steel drum into a high capacity wood burning stove. The stove is easily assembled with sheet metal screws or bolts, and no welding is required, according to the company.
The components are constructed from heavy cast gray iron. Each complete kit includes two heavy duty legs, a 6" cast iron stove pipe flange and the complete door assembly including the air draft system.
Available either as a complete kit or as individual components.
Rural Mailbox
Backed by a Five Year limited warranty, the Leigh Products new Rural mailbox is resistant to temperature. changes and adverse 'weather, will not crack, flake or peel. It is a practical and economical mailbox made of strong, one-piece molded construction, yet is light and easy to assemble.
Vanity, Vanity
Commodore Vanity Co., has a new line of FrostWhite wood grain vanities.

Tops are of swirled gold-and-white cultured marble. Integrated bowl and backsplash come with extra overhang for secure fit. Cabinets are completely assembled and finished inside, with drawers mounted on steel runners. Gold tone drawer pulls and steel selfclosing hinges complete the feel of luxury. Widths from 20" to 37".
Siding Restorers
Aminco Industries has Aminco LLC cleaner and LL-2 clear coating for cleaning and restoring siding on buildings. It has an effective method for renewing the lustrous appearance of aluminum, steel, vinyl and other permanent type siding, according to the firm.
LL-C is a water-based, phosphatefree, non-flammable formulation that is specially designed to remove environmental soils and stains as well as oxidized paints that cause chalking and fading. It is easily applied with Turkish toweling and rinsed with clear water from a garden hose. One gal. cleans approximately 1500 sq. ft. of siding.
LL-2 is a water-based, non-flammable, phosphate-free clear coating for use on a newly cleaned, dry siding surface. Once the siding has been cleaned, an application produces the sparkling bright look of new siding the company claims. It provides ongoing protection from chalking as well as increased resistance to dirt and other soils. It is applied with a soft finish paint pad and applicator, and dries quickly to a durable protective finish.
Flame Test Paneling
Masonite brand Flame Test paneling assemblies have received hourly ratings from Underwriters' Laboratories, Inc. In tests conducted on wall systems of Ul-specified thickness and construction, they received two 1-hour ratings and two 2-hour ratings.
Hourly ratings, as specified in the UL Fire Resistance Directory, refer to the amount of time it takes for flame and smoke to penetrate a wall system of studs, gypsum and paneling.
Because of its surface burning characteristics, it is ideal for hospitals, schools, restaurants and other buildings where fire code specifications are a concern. It is offered in six different design patterns.
A Key Offer
An economy line of locks, the SA Series, is new from Weiser Lock. A new point-of-purchase display com- plete with new packaging is also offered.
The lock comes in an attractive visual package with rich colors that are color coded by lock function with the talker panels.
The merchandiser. available in 4' and, 2' lengths, is finished in wood grain and trimmed in white. Workine mounted samples are highlighted on the header board along colorful illustrations of the products in use.
DIY home humidifier. The new display shows an actual unit, and illustrates a unit on a warm air duct. Full-color graphics point out to homeowners the three easy steps of installation, and a pocket holds informative product literature.
Also available are 3Yz-minute Fairchild cassette or LaBelle slide cartridge explaining the Good-Bye-Dry installation.

On the Level
A versatile new Torpedo Level is new from Macklanburg-Duncan Co.The durable, lightweight level measures 9" (23 mm) long, and has three vials set in a high-impact, shock-resistant plastic frame.
It can be read easily from three sides. With accurate parallel edges, it is V-grooved for levelling pipe and other round surfaces, and also has a convenient magnetic strip for attachment to metal surfaces. It also can be used to read mitered angles.
Free Reader Service
For more information on New Products and New Literature, write lhe Merchant Magazine, 4500 Campus Dr., $uits 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your requeSt faster! Many lhanks!
Hose Prose
Alsons Corp. has Voral, a new trouble-free hose, as a replacement hose for all popular massage and regular hand-held showers with standard t/2" IPS connections.
It's made from PVC hose crossreinforced with nine polyester cords wrapped with a PVC strap, metallic band and nylon monofilament coil, then insulated with a covering of soft, clear vinyl.
Bye-bye Dry
The benefits of home humidification and the ease with which the diy-er can enjoy these benefits are clearly explained through a new pointof-purchase display from Comfort Enterprises.
Good-Bye-Dry is the best-selling
Carpet Capers
A self-stick, high density 12" x 12" foam-backed carpet square with a new low-profile shag texture is new from Armstrong.

Kings Valley carpet squares have of I 00% continuous-filament nylon yarn; the yarn has been heat-set to help i the performance characteristics of this I popular construction. Choice of six colors are available. f
Light New
Quietlite International has a H.I.D. (high intensity discharge) mercury lamp together with a totally new concept in ballast design, the company claims.
The lightweight, solid state, mercury vapor, ballast is totally silent. The 175-watt unit weighs only 33 ounces. Service life of the ballast converter is approximately twenty years.
The lamp has been engineered for technical compatability with the ballast converter and has a rated service life of up to 24,000 hours as compared to an ilcandescent bulb life of 750 hours.
This new system permits fast, easy conversion within one minute, from existing incandescent indoor lighting, and reduces energy requirements up to 60 percent, according to the firm,
Cement Finisher Brushes
Lightweight construction and adjustable metal handle sockets are features built into a new line of cement finisher brushes that reportedly reduce operator fatigue.
Brush blocks are made of extrarugged yet weight-saving plywood (which makes these units up to 5O% lighter than conventional cement finisher brushes the company says). Each is filled with three rows of black nylon bristles. Each brush also has a metal handle socket, which quickly adjusts to proper angle for maximum job efficiency and worker comfort. And, this bracket fits any standard threaded handle in metal or wood. Three widths are available.
Take Me To Your Leader
Leader Vanities is promoting a quality vanity designed to sell at the lowest possible price. It is excellent for traffic building and advertised specials, the company says.
Shell bowl tops are of white, quality cultured marble, with white and gold veining and deep overhangs for secure fit. Cabinets are steel reinforced, with self-closing hinges, gold door and drawer pulls. Raised door fronts are trimmed in gold. Lowest guaranteed freight rates.
They are available in I 7" x 19", 17" x 24" and 17" x 30".
Free Reader Service
For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., $uits 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can proc€ss your requesl laster! Many thanks!
Measure Up
Evans Rule Co. has a new line of 3/+" wide Tru-Lok steel tapes in 72', and three other lengths. They are warranteed for the life of the product, and are encased in tough, durable plastic.
All types are available: Enclish (foot and inch), English-metric and full metric. Markings are in black and red on a yellow blade. Includes thumboperated slide lock, automatic power return and a tempered steel blade. Retail prices are: 12': $5.98; l6': $6.98;20': $7.95, and 25': $8.98.
Servtng tlp tumbr, butkling matorlals na home improwmeil martots' Einc' 1922