Merchant Magazine - September 1969

The cost of receiving the wrong grade of lumber is hard to calculate. lf you go ahead and sell it, your profit can walk out the door. lf you paid for a better grade, you could make a claim and probably recover. But, what about the manpower to go through this exercise, and the lost time while the lumber is tied up? That's why our graders are on top of the totem pole. All of them are senior citizens in the business, with experience in over 100 species of hardwoods and softwoods. domestic and foreign. Their word sticksl lt's your guarantee that you get what you pay for the first time every time. Call us for the exotics shown or for any other species when you're on the spot. Over 7,000,000' to select lrom.

LUMBER

COMPANY

5800 So. Boyle Ave., Los Angeles, Calif. 90058 (213) 583-4511

Western Lumber a Building Materials

Publlsher A. D.

Jr. Eilttor Davld Cutler

Aesoclnte Eilltor anil

Advertlalnc Productlon Riahard Heckman Clrculotlon

NDPBESENTATIVES

NOBTIIENN CAIITOR,IYIA & PACIFIC NORTIIWEST

Cal Wood, advertising and news'

5 Genoa Place, San FranciSco, Calif. 94133. Phohe (4-15) 391-0913. Sun Francisco BiUlng Offloo. 2030 Union St., San Franclsco' Calif. 94123, Phone (415) 346-6006. SOUT}UI$N CAIIFOIINIA

Teil Tles. advertlsing and news, 5?3 so. Lake Ave., Pasadena, Celt- iriinla slior, Phorie (213) 792-ffixt or (213) 792-4oga. NDW YORT

H$l K. Porltz. advertlsing and news. 369 Lexlngton Ave.' New York. New York 10017. Phone (212) MO 1-0380.

]t{IDWEST Jerrv Crnbbe. advertislng and news. -P. O. Box B, Xenia, Ohlo 45385. Phone (5L3) 372-641L.

DDII'OIiIAL OFF'ICES

WESTERN LUMBER & BUILDING

MAtsRrsI-s MERCHANT is publlshed monthly at 673 So. lalre Ave.. Pasailena. Callt. 9l l0l, Phono (2r$i ?02-3623 0r (213) 792-4008 ti'v Callfornta Lumber Merchant' I6c. Please address all correspon(!' ence to Edltorlal Olllces. Second' 8t"T;. n3:tt?f-" lXti" J#ft t3*"i'3?: fices. Advertlslng rates upon request.

Subecriotiorr Ir&tes-U.S., Cana-da' Mexlco-and Latln Amerlca: $4one year: ti'il - two Years; $9 - tlUlge viiari. brieiseas: $5 - one year; S8-two vears. Slnsles copies 50/. Back r:optds ?5, when available.

SUBSCBIPTIONS

Clront{o ot Addrets-Send subscrlp- tion orders and address changea to f; ll,itt8"t'8","tfJrft !'ft"ii!"#.1i&?T crriini. sze So. Liike AYe.. -P-asa' Grid.'cattr. 9u01. rnclud€ addre-ss iir-tiet' tiom'recent lssue lf popslble' Dlus new address, zone number or 2lp code.

Tlto llterchant Megazlne serves thg ;;mbeit oi the:- Arlzona Retall Lumber & Bullders SUPPIY Asso' clatlon. Phoenlx; Lumber Uer' aftnls' Assoclatlirn of Northern Callfornla. Los Altos; Montana Buildinc Materlals Dealers A88oaanon,- Helena; Mounlaln state! L-[mbei Dealeri Assoctatton, S-alt Lake Cltv and Denver; Luln-Der aEioclaltiin of southern Callfor' n-i;- Lot Anietes; western BuUd' i-nE lttiiertal' Assbclatlon, seattle' IHE MERCHANT is an 'indepenilent magazine oublished rnonthla fot thoee 'rnembers of the lumber and' build,ins titaterials induetnes tnho nied. and want faetual, o'ccurate netos and, an obiecthte analas'is of eaents and Products of conceri to them in business.

nearby.

There's a TW&J d istribution center near you, part of California's most comprehensive source for all basic construction needs. Fast service. In-depth inventories. Lumber, mouldings, plywood, millwork. Specialties toof enc ing, hardwoods, bea ms, to name a f ew.

FRESN0, 1266 North Maple Ave.; L0S ANGELES, in Cerritos at 14103 Park Place (including hardwoods);

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STOCKTON, Stockton Box Co., 1800 Marsha ll Ave.;

VALLEJO (hardwoods) 3020 Sonoma Blvd.; VAN NUYS, 15150 Erwin St. And out-of-state: PHOENIX, Arizona Box co' 3203"

5o You Think You've Got Troubles?

1.HE NEXT time you get sick of hearing your I contractor customers complain about tough building jobs, direct their attention to a builder who really has problems, the man in charge of getting the New York World Trade Center put together on time.

The size of the project alone should get their attention. Vhen completed, the center will be six buildings on sixteen acres in lower Manhattan. Two of the six will be twin 110 story towers. That's right, Il0 stories. The I,350 {oot towers will be the tallest in the world.

We are not much on numbers and statistics, but the numbers game here is really something else. More than $600 million worth of materials will go to create ten million sq. ft. of rentable space. Included in that total is 3,000 miles of wiring; 10,000 light fixtures, enough to light a highway from San Francisco to N.Y.; an excavation so large that sixteen football games could be played at the same time in the hole they dug; enough air conditioning to keep 15,000 homes cool and electricity needs equal to the entire city of Stockton, Calif. It will even surpass the Pentagon as the world's largest office building.

The gentleman in charge of all this is Ray Monti, an old hand at putting together gigantic projects

for the Port Authority of New York', builders of the center.

Surrounded by a 100 man engineering stafi, a computer, reams of Critical Path Method charts and a bottle of Excedrin (Hero Size), Monti brings in materials from all over the country to a staging area ten miles distant from the construction site' Some of the steel is from as far away as Seattle and Los Angeles.

"It's like the D-Day invasion in terms of intricacy of planning and coordination," moans Monti, who must find the correct place at the precise time for 21,800 windows, 42,000 doorknobs, 200,000 pieces of steel, 250,000 sq. ft. of marble and travertine and I70 miles of connecting pipe in its seventy foot deep foundation.

Presently three weeks behind schedule, he must be ready for the first tenants in one of the towers by the Fall of 1970. The balance of the center is to be completed by June, 1973.

Not that he needs any extra grief, but so far he has been harrassed by supplier delays, strikes, heavy summer rains and uncountable minor irritations since starting in the Fall of 1966.

So the next time you get a moan about an overly complex job, just suggest they ponder the above. It won't solve their problem, but it should make it seem a lot simpler.

How to grab off some oflhe reallv big apartment suppl-r' contracts

By year's end, apartmenl construct on will account {or approximately 45oo or alt ho"si^g starts.

That means volume buying o{ bu ld nq supplrps. Especially Weslprn Wood framing and finrsh lumber. So:

Don't gel caught with your stocks down!

Builders tell us that many brokers rely ng on lactory or mlll shipments can'l schedule delivery to dovetail exactly w th construction needs. So buiders are turning 1o retailers who carry large inventories.

A large portion of this bus ness cou d come your way f you carry a substantial stock of Western Wood tumoer.

Wrap your bid in a "Package."

Many retailers a.e increasirg sales to the apartment market by bidding or Pac(ages" ol carefully selecteo items rather than bidding for the whole materials job.

lf you'd like more information or help on Western Wood specifications, just call yoLr local WWPA Ireld representative.

And for inlormation on the 'New Look" apartments that are exciting buiders and residents alike, mail the co u pon.

Western Wood does it like nothing clse can.

.r?r. Western Wood Products Association

[j(/E/ Deet. WLBM-969, Yeon Burldrns, \-./ Ps11l3nj Oregon 97204

Yes, please send me your exciting ideas on apartments and product information so can help my bu lder customers with thelr Western Wood spe. rf ,catrons.

Western Woods include knotty and clear grades ot Douglas Flr, Ponderosa Pine Western Bed Cedar, lncense Cedar, Western Hemlock, White Fir, Engelmann Spruce, Western Larch. Lodgepole Prne, ldaho Whrte Prne. and Sugar Pine.

oi a s€r,es pres€nted by memb€rs ol the Aher .an Wood Cou.c

Pacific Northwest chain opens new warehouse

Palmer G. Lewis Co., the Northwest and Alaska building material distributors, opened its ninth warehouse (at Everett, Wash.) to the tune of "take me out to the ball park." Even Everett Mayor Robert C. Anderson got into the act as he wore one of the special PGL yellow baseball caps.

Robert D. Peterson, company president,

said the expansion includes the Everett area and north to the Canadian border.

The warehouse contains 21,000 sq. ft. and has 24,000 sq. ft. of surfaced parking.

Robert Rose, the new manager, has been with Lewis for 14 years and previously was inside sales manager for the Seattle branch.

Other employees are: Joseph Henshaw,

inside sales; J. Metz Evered and Clifi Wil' kerson, outside sales; Jim Parent, warehouse manager; and James Wharton, warehouseman.

The Lewis Co. also has warehouses in Auburn, Bremerton, Kenmore, Lacey, Seattle, Spokane, Wenatchee, and Anchorage, Alaska.

EYERETT mayor Robert C. Anderson and warehouse manager Bob Rose look at invitation to Grand 0pening. Yellow baseball caps with green lettering were part of baseball theme.

E1{J0Ylt{G sunshine (top left) was this nappy bunch of cocoanuts (l-r): rim Parnrley, PGL sec.-treasurer; Geoff Nutter, sales rep. anri Reg P. Haile, Morrison Steel & Wire Co.; Glenn Axling, gen. mgr., Palmer G. Lewis Co.; Gordon Steffens, Morrison Steel & Wire

t,t

Co.; (kneeling) Cliff Schattenkerk, PGL warehouse, trucking super. Jack Curran, (center) Henry Bacon Co., Seattle, does balancing act with Phil Hanis, gen. sales mgr. of the Everett branch. 0ver 4fl) guests enjoyed full course dinner catered by nation-

ally famous chef of the Monte Cristo Hotel. Large warehouse (lower left) nestled close to north-south freeway is on rail spur. Tom Paarmann, NW div. mgr., bldg. products div., Flintkote Co. (center) charms two PGL'er's wives and visitors. Banner gives news.

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A CENTURY PLUS OF WORKING TOGETHER BACKS UP CURRENT MOVES

TWO OF the most storied and famous r institutions of the American Wes! the lumber industry and the railroads, find themselves going into the last third of the century with as much in common and still as much in partnership as they were a century ago.

While both continue to work in the traditional areas, other parallel courses of action between the two have undergone strong development in the last decade.

Probably the most outstanding in the areas of new activity for the two is their active financial and developmental interest in land.

The first major developer of western lands was most often the railrqads. The lumber companies, while also owning tremendous tracts, tended, probably by reason of their location, to limit their actions to company towns and the like.

Times changed, though, and lumber companies found that the lands they owned were now close to the sprawling cities or

Sfory dI d Gfonce

Two old business compatriots find land a profitable sideline...ventures and efforts often overlap close working relationship rematns.

new resorts. Sometimes it turned out to be more profitable to develop or rent the land than it was to log and re-plant and re-seed. Occasionally it was possible to control development so that the buildings that went up on the land became a captive market for the firm's building products. It was a bright new opportunity that wasn't lost for long on the sharper marketing men.

Pope & Talbot have been active devel' opers of recreational lands in the Pacific Northwest as have U.S. Plywood-Champion Papers with their lands along Nevada and California's Lake Tahoe.

The railroads likewise find t}at land, both previously owned and acquired, can be as valuable to them as similar ventures have been for the lumber companies. Sometimes the two work even more closely together and end up as landlord and tenant.

Roseburg Lumber Co. and the Willamette Lumber Co., for example, both chose to relocate their plants on Southern Pacific land beside the SP right-of-way in Oregon.

A similar pattern is clearly discernible throughout the W'est as other railroads take an active part in industrial parks.

A current master of the art is the Union Pacific Railroad. Their acquisition two years ago of 309 acres in the ,Carson-Dominguez area, in the middle of I"os Angeles, is a good example of the savvy tactics they, have shown.

C0l{TlllUED cooperation between lumber industry and railroads, dating back more than a century, is seen in loading of specially built 62' car. UP alone is adding more than 300 of these new cars this year.

The UP land, beside its obvious commercial value, has a remarkable history.

Ihe Dominguez Estate Co., the previous owner, is one o{ the three corporate descendents of Juan Jose Dominguez, a soldier in the Spanish colonial army who in 1784 received a grant of some 76,000 acres of land from the governor of Alta California. In 1825 the rancho was inherited by Juan Jose's three grand-nephews, one oI whomo Manuel Dominguez, gradually purchased his brothers' shares. Greatly re.

Lumber and railroad companies continue working together as both become more involved in land oriented activities

LlKE THE lumber industry railroads develop their own lands, seeking tenants and the like. This parcel, belonging to the Union Pacific, is close to both deep water ports and the mass market of Los Angeles.

duced portions were inherited in lB82 by Manuel's six daughters, who in IglO began placing their holdings in management corporations.

One of the sisters, Sra. Maria de los Reyes Dominguez de Franciq was reported dissatisfied with the share allotted to her. If true, she was mollified when oil was discovered on her land in 1922 and provided her, within three years, with the highest income of any woman in America.

The original rancho also included Rattlesnake Island" once little more than salt marsh and a catchall for debris and snakes washed down on San Gabriel River floods. It was acquired from the Dominguez family for a terminal site in 1890 by the Los Angeles Terminal Railwan a forerunner of Union Pacific in California. Renamed Terminal Island, the property that was considered worthless is now laced with tracks, teems with shipping activity and the Wilmington field is the U.S.'s largest in current rate of oil production.

That Carson-Domingue'z parcel, left over from the placid past of colonial Spain, is quiet no longer. Surrounded on all sides by freeways, just four miles from the deep water ports of Los Angeles and Long Beach Harbors, plus being smack dab in the middle of the megalopolis of Los Angeleso the area is a natural for firrns ryho want to be where the action is. Watson Plvwood Co. is one of the more recent tenants to

The UP has a staff of specialists in zoning, structural and civil engineering, taxation and freight rates and all the rest to advise industrial site customers who are rightly awed by the thought of moving.

Besides the Carson-Dominguez park, UP has 2300 acres of plant and warehouse sites along its main line between L.A. and Riverside.

Elsewhere in the West, more than 4000 acres have been laid out in 28 industrial districts. They are in Washington, Oregon, Idaho, Utah, Coloradq Wyoming and Nevada with large concentrations of available sites in the Seattle-Tacoma, Portland, Salt Lake City-Ogden and Denver areas.

While the railroad companies have expanded their land activities, first things come first, end they haven't neglected new rolling stock for their old customers.

Since their introduction of bulkhead flatcars several years ago, UP has added nearly 1100. These 56- and 67-foot cars are in constant demand for shipment of packaged lumber, plywood and other building materials.

In the Northwest, wide door boxcars are most popular, favor being dictated by receivers using mechanized unloading. UP has more than 15,000 flug, wide and double-door 40-, 50- and 60-foot boxcars in service.

Cut stock shippers often request boxcars installed with load restraining devices. They have found tlrat interior fixtures, along

with cushion underframes, are efiective in cutting damage to lading in transport.

So the close working arrangement between the lumber industry and the railroad continues, bolstered by a successful past, into a second century of western growth.

Emphasis shifts to retail after maior remodeling

Western Sierra Lumber Co. recently held a grand opening sale at their new store in Pleasanton, Calif.

Deciding it would be highly profrtable to concentrate on the retail consumer, the company embarked on their current remodeling plans.

Only the first step in a planned exparsion program, the new store replaces a smaller store that had been on the property for nearly 15 years.

Manager of the store Bob Lincoln came from the Fresno, Calif., area to head up the operation. Assistant manager is Jim wood who also moved {rom the San Joaquin Valley.

The three day sale was a big success and the beautiful store was launched in grand style eliciting many compliments.

SH0RI PAUSE during hectic opening days is enjoyed by asst. mgr. Jim Wood (left) and Bob Lincoln, mgr. Just before crowds (top right) western motif of yard looked like this. Good planning (lower left) shows inside. Paneling leans against wall for easy viewing, selection.

Skinned or skinless

At Kimberly-Glark we serve mouldings both ways.. r

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p)ROBABLY ONE of the busiest lumberr men in the San Francisco East Bay is none other than Larry Owen. A sales representative for Simeone-Williams Lumber, he has a territory that includes everything east of the Mississippi plus eastern Can' ada. As if this isn't enough to keep him busy, he is exceptionally well'occupied with his Hoo-Hoo activities.

Larry started in the lumber business a little over thirty years ago. Getting his degree from the University of Oregon at Eugene, Larry decided to travel to the Bay Area.

He went to work for E.K. Wood Lumber Co., a prestige out{it in those days. "You never got rich working there, but then you never got fired, either," he recalls. It seemed there was a never-ending stream of ambulances. Either you were rushed to the hospital or you died t}ere, for all it took to keep your job was punch' ing that clock.

In those early years, his mentor was none other than Charles McCormick, founder o{ the McCormick Steamship Co., owner of the McCormick Lumber Co., and a close friend of Larry's dad. From this fine old gentlemen, he gained much in the way of counsel and advice.

Remember trying tobty lumber in 1946? Larry, too, had problems. One story he tells with relish concerns the Quincy Lumber Co. in Quincy, Calif. Owen Morris was the sales manager and the mill sawed some mighty fine lumber. With a twinkle in his eye, Larry remembers that if you hadn't bought lumber from Owen for fifty years, you couldn't get lumber from him, or so the story went.

Larry found out Owen liked politics. Each trip through the Feather River country, Larry stopped in and talked politics. But not lumber. On his fifth trip to the mill, as he got up to go, Owen bade him sit down for a moment more, Owen said, "I know you can't make these trips up here for nothing. So this time I saved you four cars."

A year later, he was attending a HooHoo meeting in San Francisco, and the club was holding a Concat. Lew Godard of Hobbs-Wall Lumber spotted Larry sit-

ting there and grabbed him. "C'mon, Larry, you oughta get into this," Lew said. And so he entered Hoo-Hoo. At different

Story d| q Glonce

Here's the background on the man who raised the bulk of the money for the memorial grove being dedicated this month and how he found the legendary charity of lumbermen still alive today.

times since then, Larry has been active in various Bay Area clubs.

Three years ago, the San Francisco club nominated him to membership on the Supreme Nine. When Larry won election to Jurisdiction VI, he soon became involved with a new committee looking into the feasibility of a suitable Hoo-Hoo memorial.

But now it became necessary to raise the money. In attempting to raise money, he traveled all over this jurisdication, from Redding and Eureka to San Diego, Phoenix, Albuquerque and even Honolulu. In so doing, he traveled more miles on behalf of Jurisdiction VI than any other member in the history of Hoo-Hoo.

But, in the meantime, it came time for re-election. Determined to put the redwood grove over, he ran a second time, and a third time. Each time he was re'elected and each succeeding year he continued his travels.

"I never realized how much each one of us had in common until I started on this," he recalls.

What Larry liked to do was get up near the close of a meeting and tell his story. He told what it was and what Hoo-Hoo was trying to do. Inevitably the money came flowing in.

Like one night at a Hoo-Hoo meeting in Miami last January. It was a moving ex' perience for Larry, for while he was talk' ing, lumbermen began to dig into their pockets, bringing out a dollar here, a dol' lar there, passing it to the front of the room. Or in Oakland. The board of direc' tors of Club 39 contributed money from the treasury. Then each man present dug into his own pocket and donated money. And so it went.

YA G0TTA know the territory, and Larry, despite the slug he has to cover, does. He also somehow found time to make the HooHoo redwood grove a reality.

When the idea of a redwood grove came up, he drove over to San Francisco. There the Save-The-Redwoods eagerly welcomed him back. "Back? Why, I've never been here before," he assured them. Maybe he hadn't, they told him, but Hoo-Hoo had. Twice before. too. The club had started on this in 1922 and dropped it. Then, during the war, the pattern repeated itself. The S.R.L. hoped Hoo-Hoo would complete it.

He went back to the board meeting in Milwaukee more convinced than ever that this was what Hoo-Hoo should do. One by one he gained the support of a majority of the Hoo-Hoo board and won the vote. Hoo-Hoo would have a grove; singlehandledly, he had won them over.

Responsible for collecting the greatest portion of money, the bulk of it came from his own jurisdiction VI. Finally, the fund went over the top. Hoo-Hoo had collected $5,600.00, which would be matched by the State of California, and could purchase the grove. It is being dedicated September 13, about forty miles north of Eureka.

What about Larry? A modest, quiet, unassuming man, he would probably sum it up best in another way.

While talking to a visitor, the phone rings. Excusing himself {or a moment, he picks up the phone and talks to a customer. After finishing, he turns back to his visitor and says, "You know, when somebody calls me on this phoneo I always try to pick it up right away. I don't like my caller to be asked, 'Who's calling?' Heck, I'm just LarrY Qwsn."

LUMBERMAN LARRY OWEN

Meet the busy man who took a lot of his time to make the old dream of a redwood grove come true

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Birds' beer bust banishes blues

'I\IENIBERS of Hoo-HooEtte Club 6 refVr centlv held another successful beer blast, this time under the banner of Betty Schoener, club president.

The club, in spite of its lighter side, is essentially a people to people operation, hence their fondness for "people bingo," a game designed to bring people closer together.

Rose Mary Willy was the grand prize raffle winner, taking a ham and a tray. Rene Lester of Fir & Pine Lumber. conducted the drawing.

Winners were: Mary Mclntyre, Lee McWilliams, Dave Glesby, Margaret O'Dell, Herb Schoener, Margaret Dickson and Sterling l7olfe, who won the hat from which the ticket stubs were taken.

IRAI!lTl0NAL brewery beer blast scores again. (l) Sharon Morphis, Jack Peterson and Marion Shoemer. (? John and Marge Weston. (3) Sterling Wolfe, winner of that groovy hat, and Rene Lester. (4) Betty and Carl Martigani. (5) Bruce Buimont and fiance Beverly May Hoe. (6) Harry Sellers and Mary Wil-

liams. (7) Weston and Helen Hart. (8) Herb and president Betty Schoener, of the hosting Hoo-HooEtte Club 6. (9) Louise Hays, Rose Buckley and Mildren Dutton. (10) Tom and Elena Butler. (1t) Wolfe and Trudy Smith. (12) Arnold Nutter, Tillie Miller, Barbara Maconochib and Mike Hessee.

A T LEAST I20 thick steaks with all the / r trimmings disappeared from view as lumbermen from throughout the'W'est Coast gathered recently for the l2th annual Black Bart barbeque.

The Hoo-Hoo Club IBI sponsored event was held at Bill Crawford's home in Ukiah,

Calif. Guests enjoyed the traditional swimming, libations, hors d'oeuvres, mellifluous conversion and blissful relaxation: in shorL the usual.

Chalk up another plus in the Black Bart column.

F

z = = o o414 & Thicker, Shops & Better Grades Our Specialty Southern California Distributors & West Coast Shippers of Calilornia Old Growth Sugar Pine & Ponderosa Pine speciolizing in Colifornio block ook o immediofeshiprnenl out of stock Sterling lumher Company 1318 E. Olympic Blvd.,Los Angeles, Calif. 90021. (213) MA 7-6353

NEWS BR[ EFS

George Weyerhneuser doesn't think '69's credit squeeze will be a replay of disastrous '66; he lorecasts housing slarts will exceed the I.5 million annual level by Dec. '69 and will go rulpto 1.7-1.75 in 1970 . .

Sears Roebuc& says their credit customers "couldn't care less" about the new Regulation Z Pa.cific Stud. Co., Albrquerque, has been sold to Republic Cypsum for 70,000 shares of Republic stock DiGiorgin Corp. has a n6w acquisition in the lumber industry, Las Plumas Lumber Co. in Oroville, Calif., that it got in a $3 million exchange of stock

Boise Casca.d,e plans a $3 million plywood plant for Emmett, Idaho; completion due by March, '70 the American PIywood Associatian's fi750,000 research center at Tacorna Comm,unity College is nearly complete Si,erra Pacific Industries, the result ofa recent merger of eight western lumber firms, plans a $2 rnillion ilnprouement progrant. .

Utah's lumber ind,tntry has a $2.5 million annual payroll .'. marketing consultant E. B. Weiss says "mzss retailing is heading fast for an &aerage markup ol 50%" ... a rec€nt check showed B\Vo of mobile home owners surveyed hadn't moved in5 y,ears only two major office bldgs. are on the boards for '70 in New York City; wtcertainty about lederal tax policy is blamed . . Weyerhaeuser is further diversifying from lumber; a ma.jor corpora,te grouping to attack lhe sheher marke't has been formed.

A $6 milli,on, 390 acre stand of prime redwood in northern California was donated to The Nature Conservancy by Georgia-Pacific ... 13 western governors unanimnusly endorsed, immediate enactment of the National Forest Timber Supply Act oI 1969 ... the polyurethane rool and utall systenl of a 2,800 sq. ft. shop building at Marina Del Rey, Calif., was made by Modular Concepts, Gardena, Calif.; cost per sq. ft.: $1.82

All that remained of the former West Coast Lumbermen's Assn. treasury, $119,045.13, has been given to the Western Forestry Center, Portland, to establish a permanent memorial to the lumber industry in the Douglas fir region of coastal Washington and Oregon . .. Crown Zellerbach Corp. plans to invest $7.5 million in two neu) injection mold,ing plnnts; both facilities should be operating by mid-1970 ...

Laser holography, a 2lst century 3D photography system, is being used by the Forest Service in insecticide research... Midway Lumber in Tucson, Ariz. ha.s ope.ned an opulent new yard, complete with mural, handcarved doors and the like; twice as large as the old yard Brodi.e's Shingle Co., Coquille, Ore., has been sold to Alber's Feed.

Western Lumber Co. has opened a new 20,000 sq. ft. store in El Cajon,' Harold Morgan is the mgr. the Dodge Index of contracts for new construction declined in July for the second straight month.

Hardwood lumber grading history was made when a computer correctly graded I53 hardwood boards in <10,15 seconds .. demand has forced Johns-Manville to expand production of extruded sidewall panels before year end Missoula, Mont.. is the site of a 30 acre. 108 million loot particleboard pla.nt scheduled for mid1970 by Evans Products

Varco-Pruden, Inc., Turlock, Calif., will begin making metal build,ings in their 140,000 sq. ft. (a 3-span continuous beam system, I80'x750') metal building . a 17 member task force under auspices of the U. S. Chamber of Commerce proposed setting up of a construction contractors and construction buyers organization to attac,b labor relntions and, cosrs problems ,

"Euery pssible assistance" to the victims oI Hurricane Cami.lle has been ofiered by the National Forest Products Assn. and the So. Pine Assn. . preliminary sur' veys of timber losses from the record storm are put at 200 tnillinn bl . . . Larson Mlg, Co. is the new name for the former Larson Ladder Co., which also has been known as the Larson l-adder, Box & Pallet Co. .

Richmontl Brothers Lurnber, El Sereno, Calif., recently turned forty; Pat Richmond is the gen. mgr. the Nfl. Science Founilation has recommended using space satellites to gather information about the world's timber resources .

A new Build,'N Saue has opened on the boundary of Anaheim and Buena Park; featured is a cl,oseil circuit teleoision system showing demonstrations for the D-I-Y trade . . . the Sr. Regis Lumber Co. distribution yard between Everett and Marysville, Wash., is open; the other two are in Tacoma and Issaqualq Wash.

Boise Cascade Building Co. expects to have 20 mobile hom.e communities completed or under construction by the end oL 1969 and at least 36 in 1970 the National Assn. of Home Builders president asked a senate subcommittee fior lull luniling of $100 million each for HUD's interest rate subsidy programs for ownership and rental housing ... a National Building Material Distributors Assn. sur' vey indicates largest dollar rtolunte sales increase by western wholesale distributors in first 6 months is I8/o in Calif.; low' est is LOTo in the Northwest '

Planning + testing + systems - good marketing

This article, prepared, by the National-American Wholesale Lumber Associatinn. concerns the wholesale lunction ol tod,ay's modern marketer ol wood, products. A concept ol the wholesale lunction by prod,ucers and, end-users is ainlly needed to insure ellicient and, economi,ml.distribution in our industry.-Edinr.

['tOR A long period of time, it has been I apparent that lumber for the "do-ityourself" consumer should be made available to the impulse buyer within the {ramework of the modern shopping com. plex of the American suburb.

Baugh Forest Products, a southern California wholesaler, recognized this need in the marketplace and set out to do something about it.

As a whdlesale supplier, Baugh is not in the business of selling the enJ-use corr. sumer. However, the firm is highly cognizant that their sales volume is tied to their customers who operate retail outlets. Total concept marketing applied by the modern wholesaler demands that understanding assistance and development of markets are part of the wholesaler function.

Subsequently, the Baugh firm provided lumber materials to a pilot operation store, charging the costs to marketing research and development. From this study evolved a total marketing idea that involved store layouto user preferences, and increments of purchase to minimize customer inventory and produce maximum cash flow. The plan included a new packaging system, as well as delivery and ordering procedures patterned after wholesale grocery methods.

The packaging system evolved from a study of sales flow by item and determining what size unit of each stock item fit the customer need to allow sufficient inventory for sales geared to a limited space. This unit system enabled the store operator to reorder automatically without fear of over purchase or inadequate inventory.

An ordering system using stock numbers other than lumber nomenclature permits store personnel who are not'lumber oriented to reorder with no confusion. and possible error. The stock number system also allows simple punch-card procedure to be made for sales analysis.

The system also embodied changi.ng the histoiical practice of billing on a basis of .board measure. Pricing and measurbment 'ftoin the irendor are computed:on the same

basis as the store selling method which either would utilize a lineal method or per piece basis. As a result, no conversion is needed to evaluate cost versus selling pfice for the store managers who are retail merchandisers rather than experienced lumbermen.

After two years, the plan has become a large segment of the distribution yard

sales of the Baugh organization resulting in a growing new market.

William E. Baugh, president of Baugh Forest Products, a lumber wholesaler since 1938, explains, 'oby adopting modern marketing techniques to a proven product, it is possible to expand new markets based on customer need rather than being confined by produot limitation."

We represent over one hundred Western producers of Ponderosa and Sugar Pine... Redwood lumber and Redwood split products. . . Douglas Fir and White Fir Hemlock and Cedar lumber, as well as a complete line of Cedar fencing. Your one cattto Hobbs Wall is a short-cut to fast service and the right grades at the right prices, backed by a solid reputation for dependable dealing

SNfl@@TH SELLING

by George N. Kohn, Morketing co::::::::",r, N. Kahn

Colling on the New Accounl

The easiest way to spoil a salesman is by letting him handle only old accounts.

There is no challenge in the existing customer even though the salesman deals with him efficiently and profitably.

The salesman has built up a very comfortable relationship with the old account. He and the buyer have a mutual interest so that little actual salesmanship is required. Both enjoy a profit from the trans' action. This blissful condition may make life pleasant for the salesman, but it will not stimulate him to cut new paths. Only a new account will provide this opportunity.

l{ew and lough

"Who needs you?" is the new man's reaction to the strange salesman.

As far as the buyer is concerned he has a perfectly satisfactory relationship with the salesman's competitor. He sees no rea' son for changing and is, in faot, resistant to change. His first tendency then is to quickly dismiss the new seller. In most in' stances there is nothing personal in the dismissal. The purchaser simply doesn't want to switch long-cherished habits and prejudices.

A tough buyer whom I sold on mY fifth call to him revealed his attitude toward me.

"On your first call," he said, "I didn't even really see you and I doubt if I heard three words you said. My {irst thought was to get rid of you as quickly as possible.

o'On your second and third calls you be' gan getting through to me somewhat but not to the extent that I was ready to even consider buying from you.

o'It wasn't until your fourth visit that I thought that I might give you a small order. Even then I figured I was taking a chance. I was happy with your competitors product and saw no reason to bring you into the picture."

So you can see what you're up against. No buyer is waiting with open arms for your first appearance, You have got to change him from a stranger to a friend.

Iwo Different Approaches

You must get the buyer to accept You

AEPRINTS fOB SALES-MEN this i! 8 condonsed .vc8' ilon. Eac,h lcsson i8 availablc in an expanded form' iI- a IiairJbrochure, 8i2. 8rtf,ll, priuted in.2 colors on white d&& oaocr and is 3-holc punched to fit aoy standafil 3' fii-biiair. Each subject, io this €rp.aldcd versio.n ls fullY atd completoly developcd tn aompr-eqen3lvc dltar ano l!' cludca a sclf€xamination quiz for Saresmcn. flic6 arrc a8 tololft , coies (of cach arttclc).............-...-50 ccrts eae.h

10 to 49 cobics (of oach articD'.....--.--.3Tr2 aelts eac!

50 to 99 opies (of cach srticle)......-.--..Jq ocnts eac'h

100 or mor-copice (of cach a4iclq)..:-25- @n$ cach

Tbo mtiro scric8 Eay bc pGordercd or lrdrvrdnal altlcrc8 nrv bc cdered bv-number... addre$ orders tp tho 6rso X. Kahn Oo., Marketing Conqullants' Salee T1{o'

personally. Keep in mind that he is initially disposed to ignore and even dislike you. You pose a threat to his secure and tidy world. So strong is this feeling that the new buyer may seize on a trivial excuse to dismiss you. He may decide he doesn't like your necktie or hat. Admittedly this is not fair play but the customer is not acting rationally.

However if you show yourself to be reserved, friendly and tactful it is unlikely that the buyer will persist in this attitude. In time his conscience will begin to bother him as he realizes that he hasn't treated you fairly. However, this is not the time to force a friendship. Let a warm relation' ship build up gradually. New accounts are not won over on the first call.

Nick Elbert, an industrial coatings salesman, said that his three top accounts were drawn to his camp only after 18 to 25 calls.

Added Nick:

'oThe old joke about getting a foot in the door was almost true in these three places. But I just made up my mind that I was going to get them on my books and I did. Nothing is impossible if you try hard enough."

Nick, incidentally, is the leading volume producer on the eastern seaboard. Revising the Buyer's lhinking Here are some steps you can take to bring about {undamental shifts in the buyer's position.

l. Give the prospect a good reason for wanting to see you. When you ask for an interview ignite his imagination and curiosity with a promise of something to show him-a new price discount list, the results of the latest lab tests made by your firm, an industry report, etc.

2. Have a definite plan before the interview. Make every moment in the buyer's office meaningful. He isn't going to be too favorably disposed to you anyway so an efficient presentation will offset his coolness.

3. Hit him immediately with the benefits you can offer him. Show him point-bypoint the advantages to him in buying from you. "I can save you $60,000 a year"

Weslern Lumber & Building Moteriols

is a good opening.

4. Convince him that your intention is not to undermine his present supplier but to plead your own case. Then he can make his decision on the basis of more than one choice.

Nursing the New Account

Treat a new account as a long'term in' vestment. The more you put into it the stronger and larger it will grow.

Ted Long, who sells cellulose acetate, sums it up this way:

"Once in a great while somebody will achieve spectacular results immediately from a new account. This is a lucky break, however. The new business that I and oth' ers in my industry get requires careful cultivation. These new buyers start out by giving you a chance, but they're not ready to take you in their arms."

Ted, by the way, has managed to land one new account a month for the last five years.

Asume l{othing

A lot of new business goes by default. Salesmen assume that a company is satisfied with its supplier and don't even botherto check it out.

There are many buyers who actually could not give you a good reason why they remain with a particular salesman. Often it's just habit. The buyer can do better elsewhere but he's gripped by inertia. This is an ideal time for you to step in and jar him loose from this lethargy with hardhitting salesmanship.

To sum up then. With new accounts, get a new approach, serve their interests and be persistent.

As a means of checking on your progress with new business, here is a gauge of 10 questions. If you answer "yes" at least 7 times, your new account technique is productive:

1. Do you seek new accounts? Yes I No D

2. Do you have an approach for new accounts that is different from old accounts? Yes n No n

3. Are you aware that people are usually reluctant to change old habits? Yes n No n

4. Do you give a new buyer good reason for wanting to see you? Yes n No []

5. Do you have a definite plan for the ,interview? Yesn Non

6. Do you quickly point out benefts to him? Yesn Non

7. Are you prepared to treat a new account as a long+ange investment? Yes n No n

8. Do you tend your old accounts while seeking new ones? Yes I No n

9. Do you expect some coolness or even hostility on the first interview? Yes I Nofl

10. Do you take the attitude "assume nothing" and go after any business that offers some chance of getting it? Yes D No n

salcs TFinins cour8c. ffitrf S,ff,i"l^t zr. fr3Jl"il thc Linc oi

1. Tho Salcsman ls a 9. Restlng Bctwcan 20. Uakhg Silesmca of -- puty - - - -' V.t-,p. nounAi custo;crs 30. Don't Lcnd Buver!

z. Aii'-You A Salesmanl 10. Tho Conpctitiot 21. Repgqt Or-ders Arc Not -. yoqcl.

3. qet Accuainted Witl 11. Taktng A Risk Accidcntal 3r. Analyzing tDo 'l-urD --*oin eohpaay ::' :=-"-;.-'::.-^^--

2?. Boodt-At ThJ ToP- Dow!

l. y6ir;rc'On'strico 12. PleylDgTheshortcamo tt: you Muit -GivC f,forc 32. Thc Stnslo ltcm

j. *ou-Caft -Ffi Wi6- 13. Sc[lng Aa ldea To Get More Salc -',iut-amrnuiitt;; -'-ia: Duvid comnittccg Arc 24. Runoing IEto thc Rudc 33.9alling on Ncq

6. You erc A Goodwil Hc'rc -To Stay D-uvcrAcc.ountt

- Saterdan, Tbo---- - 15. Tha Automatcd Ssfos- 25. Usb Morc Than One

Words Arc Poror

A Grstomcr Har a i. fliis -fo-Sa-Up An 16. Samplcs Catr't Tdt

Z. Odins ihc Salo ma! Baskct - ^

glqgo- thc Deal' Bxit Nane

intervtew ' 17. ffrC'Uscxpcctca f-cttcr Quietly

Whcn orderinet plcasc mcntion The Merchant Magazinc. lq. !-rospeg or-P9tigh 21. leling Sincc-qty ii;;a ft;;A Gititrcs-oittJ-tirst-jC ieeionsln tho 19. !ow- To _Dislodgc .A 28. Becharging Your "smooth Selline"

Exclusively for California .

GALENDAR

SEPTEMBER

Wood Products Assn. of Ilawaii-September 8, board of directors meeting, Honolulu, Hawaii.

Hoo-Hoo-Ette Club l-September 8, meeting, Briars Restaurant, Los Angeles.

Western Ylood Producte Assn.-September 9-12, semi-annual meeting, Portland Hilton Hotel, Portland, Ore.

Pacific Northwest Region 12 Conference-September 11-13, County Fair Grounds Pavillion, Grants Pass, Ore.

to more ond more Colifornio deqlers ond distributors. For yeor qround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Sluds from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension from Westport Lumber Co., Westport, Oregon

Dedication of IIoo-IIoo Redwood Memorial Grove-September 13, speakers, picnic lunch at Prairie Creek State Park near Orick, Calif.

California Redwood Assn.-September 15, annual meeting of members & quarterly board meeting, Eureka, Calif.

Oakland-East Bay Hoo-IIoo Club 39-September 15, election and initiation of officers, Villa Peluso Restaurant, Oakland, Calif.

Oregon State University, September 16, wood products pricing conference, Corvallis,,Ore.

Hoo-Hoo-Ette Club l-September 16, beer party, Pabst Brewery, Los Angeles.

Western Building Material Assn.-September 16-17' all-industry marketing conference, Salishan Lodge, Gleneden Beach, Ore.

Hoo-Ifoo-Ette Club 8-September 18, monthly meeting, Chez Yvonne, Mountain View, Calif.

Dube, Ltd., September 19, Redwood Ernpire Annual, Santa Rosa Cbuntry Club, Santa Rosa, Calif.

Los Angeles IIoo-Hoo Club 2-September 19, meeting, Old Ranch Country Club, Seal Beach, Calif.

Western Red Cedar Shake Assn.-September 20, annual meeting, Tyee Motor Inn, Tumwater, Wash.

American Forestry Assn--September 21-24' annual meeting, Antlers Plaza Hotel, Colorado Springs, Colo.

Pacific Southwest Hardware Assn.-September 22, industry golf day, Los Coyotes Country Club, Buena Park, Calif.

Red Cedar Shinsle & Handsplit Shake Bureau-September 26, annual meeting, Olympic llotel, Seattle, Wash.

OCTOBER

Shasta Annual Lumberrnen's Golf Tournament-October 3, 6th annual, Riverview Country Club, Redding, Calif.

\ilood Products Assn. of Hawaii-October 6, board of directors meeting, Honolulu, Hawaii.

Southern Oregon Timber Irrdustries Assn.-October 9, meeting, Rogue Valley Country Club. Medford, Ore.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-0544.

A. W. N ETH. Lumber Sales Southern Galifornia Representative for

National Assn. of Home Builders-October 9-13, fall board and builders meeting, Convention Center, San Diego, Calif.

Society of American Foresters-October 11-15, annual meeting, Hotel Sahara, Las Vegas, Nev.

Hoo-Hoo-Ette Club l-October 13, meeting, Blarney Castle, Los Angeles.

Northwest Timber Assn.-October 17, quarterly membership meeting, Eugene, Ore.

Architectural \Moodwork Institute-October 22-24, 17th annual convention, St. Francis Hotel, San Francisco.

Alaska Loggers Assn.-October 24-26, fall meeting, Elks Lodge' Ketehikan, Alaska.

Los Angeles Hoo-Hoo Club 2-October 25-26, annual family weekend, Shadow Mountain Country Club, Palm Desert, Calif.

National Lumber & Building Material Dealers Assn.-October 27-30, annual board of directors meeting, Arizona Biltmore Hotel, Phoenix, Ariz.

Western Material Handling & Packaging Show-Octobet 27-29, Brooks Hall, San Francisco, Calif.

NOVEMBER

Wood Products Assn. of llawaii-November 3, board of directors meeting, Honolulu, Hawaii'

American Plywood Assn.-November 4-5, fall industry meeting, Sheraton Motor Inn, Portland, Ore.

Northwest Hardwood Assn.-October 23-24, annual meeting, Portland Hilton Hotel, Portland, Ore.

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern California.

66nF ALL THE things which wisdom procures for the hap- \J piness of life as a whole, by far the greatest is the acquisition of friendship. We ought to look round for people to eat with us, before looking for something to eat and drink: to feed without a friend is the life of a lion and a wolf."Epicurus.

'oGovernments should *r* i, the life of the world cannot be saved if the soul of the world is allowed to be lost."Herbert Hoover' * * *

"With the stroke of a brush," said the teacher, "Rembrandt could change a smiling face into one lined with frowns."

"My ma can do that," said little Villie.

Budget: A record t Y", i, Jr,"tra i"rn" b""r, spent for.

Father: One who wears out a wears out a set o{ tires. t6*

Good luck is preparedness meeting

pair of shoes while the family .t( opportunity.

Trr:at them to people as if they were what they ought to be and help become what they are capable of being.-Goethe

BY JACK DIONNE

r882-1966

The one thought of every college man should be to be a public official without vice, a private citizen without wrong, a neighbor without reproach, a Christian without hypocrisy, a man without guile, submissive to law, obedient to authority, thoughtfuln kind, and above all else, loyal to country and self.Attorney General sargent' * * *

"The rapidly increasing divorce rate," said one, 'indicates that America is indeed becoming the Land of the Free."

"Perhaps,tt said another, "but the continued marriage rate suggests that it is also the home of the brave."

He who mistrusts -*, .nt"rd be trusted least.-Theognis ***

A bargain is something a wife can't afiord to buy and can't afiord to pass up.

An egotist is a man *rrl ,rri"J u. -.,1n of himself as you think ofyourself.

There's nothing wrong with the younger generation that the older generation didn't outgrow.

Now being cornple'ted, four lumber sheds {or Mercury Hardwood at their new, three-acre Industry, Calif., yard. Adjacent is a 40-foot by 180 foot shed for Accurate Planing Mill on two acres.

Next time you plan to expand or relocateo call for the best:

NATIONAT WINNERBEST SALES DISPTAY

shows a complete, operating line of the hestselling aluminum windows, doors in the West

This top.prize.winning Delta Display sells the most popular, best-selling aluminum doors and windows in the West for both new building and remodeling, and sells them easily, all day, at no cost. lt takes very little floor space (6'x 6'x 5'), no wall space, dresses up your salesroom, keeps products plus sales and technical literature in one place, and sells doors and windows as you haven't sold them before. lt very likely will be the most handsome display in your shop, and could be expected to cost you aplenty.

Standard Hilite products fit openin$$

lnstead, Hilite makes this display available to Hilite dealers for only a token cost; your first sale or two will pay for it. (This is a f ine time to become a Hilite dealer, if you aren't one already.) From then on it's a salesman for free. The products are part of your own stock and can be sold right out of the display if you wish. You can replace the products, or change them, at any time. Write or phone, nou/, and start your sales climbing.

TUMBER HAULING

Rqdictll New Sqw Method Clqimed

A new timber cutting method which increases yields by 2O/offi/o has been developed by Masonite Corp.'s wholly-owned subsidiary, The AI Thrasher Lumber Co. of Calpella, Calif.

Masonite, which calls the system radically new, -qays they have decreased the width of the saw cut, the roughness of the lumber produced and have increased the accuracy of the cut.

The Thrasher-designed machinery uses extra thin circular saws mounted to provide slideable, rather than locked in, movement. They say this eliminates stresses on the saws, which ordinarily create tearing and burning.

Licensing of the arrangement has already begun and Masonite expects to receive annual royalties of up to $250,000. They said this new development would move its sawmill share of business from 7/o to 2O/o of sales and that they plan to acquire or build three or four more mills in the next two years.

G-P Buys Tidewqter Mills

Tidewater Mills and its wholly owned subsidiary of Humboldt Dock and Shipping have been purchased by Georgia-Pacific Corp., according to vp. Harry Merlo. No amount was disclosed for the purchase, which was made with G-P stock.

The Tidewater property includes about 50 acres of mill site and two deep water docks on the Eureka, Calif., waterfront.

C- Qurrlrirg cornpanyl

7157

The mill, which employs about 80, will be changed to multispecies status, according to Merlo. It will be rlirder the general supervision of Douglas W. Clayton.

The former owner was J. J. Tennant of Portland.

Mexicons Wsrn U. S. Wholesqlers

Mexican lumber and hardware dealers say they are losing up to $35 million a year as a result of clients buying goods from San Diego wholesalers in violation of customs regulations.

Carlos Carillo, president of the Tijuana Lumber and Hardware Association, which represents about 50 retailers in Tijuana and about 200 in three other cities in Baja California opposite San Diego, said that according to law only established Mexican merchants with licenses to resell can bring back goods bought from San Diego wholesale firms at wholesale prices.

The group warned businessmen that if they form their own wholesale companies or go to other cities, San Diego will stand to lose at least $100 million a year in business.

Wood Group Nqmes Hoeussler

Harry H. Haeussler, Jr., will succeed Al Weikert as chairman of the Wood Products Industry Fund, Oakland, Calif. Re-election of two trustees and election of a vice chairman and secretary highlighted the seventh annual WPIF meeting.

Charles N. Baker and Weikert are serving three year terms as trustees. Baker was elected vice chairman and Robert Steinkamp was named secretary. Weikert held the post of chairman since the founding o{ WPIF.

FHA Mqy Bqck Mobile Homes

Senator Ernest F. Hollings (D-S.C.) has introduced a bill to permit the Federal Housing Authority to insure Ioans on mobile homes.

Sen. Hollings said this is o'a most positive step in federal recognition of mobile homes as an integral part of the total housing picture."

Under the proposed bill, a purchaser of the mobile home would be able to obtain an FHA insured loan up to $10,000 which could be repaid in twelve years. The interest rate would be approximately 8/o, FHA presently insures mobile home developments.

Theworld Of PALCO redwood

lOO'" f YEAR E

Sincc 1869, Pr\LCO has ltroducecl ltremiunr qualitv recJivood prociLtcts for qualitl'conscior,rs buildcr-. of conrmercial, residential and recreational structures. Here is an unique and versatile natural product with warmth, beauty and flexibility unmatched b1,an1, other building material. Through sustained-r'ield forestrv management of PALCO timberlands, rve havc a

perpetual supply of redwood timber. To you this means we can assure a continuing stream of quality rcdwood products.

PALCO is the oldest and nrost l)rogressive rcdwood prodr,rcer in the inclLrstry. Throughor:t thcse one hundrecl vears, PAL(-O has researched ancl develoltecl many lrrodttcts rvl-rich have bcerr ac ccl'rtccl by the traclc as si.tnclarcls of reliabilitr'. Tr'pical of these rrc trvo currentlv ltroclLtc-ecl I'nLC() lrroclLrcts w,hich offer lttrilclcrs arrcl dcalcrs man)., oLrtst.tnding ieatLrrcs PAI (-O Rcverrsiblcs, w'h ir.h a rc cJisti nct ivclv sarvlcxturccl on one side and smooth on the olhcr, anci PALCO Rcdw'ood Plvn'ood lvhich cor-nbir-res the beaut,v of redrvoocl with the flexibilitl'and convenicnce oi plywood.

The Beauty of PALCO Reversibles

One surface of PALCO Reversibles is saw-textured;the other is surfaced smooth. The special textLrring process rvhich ltro-

duces the cnriching fourth dimension of depth is no less precise than the process rvhich is r-rsed to produce the smooth sidc. The I'ALCO saw-textured surface is frcc of loose fibers and splinters that oilen result from othcr saw tcxtttrecl processcs. PALCO Rcvcrsibles arc.rvailaltlc as bevel sicling and tongue-ancl-groole \/ joint, irr gracles witl-r fac.cs that arc c.le'.rr- ircc of knots ancJ kr-rol holes. Thcsr: Rc'r'ersihlcs are nradc of PAI.CO Ccrlil'ir:d Kiln Driccl Rcclr'voocl lh.rl stays flat, straight and holcls its originai dimensions; rcsisls checking ancl splitting.

Sarv-texturecl or smoot[t sidc out, PALCO Reversibles are equally suitecl to exterior or interior applications. Finishes arc a matter of personal choice because recllvood takes and holds any finish beautifulll'. penetrating stains, heavy-bodied stains, paints and clear sealcrs. Left unltrotected and exposed to the elemcnts, PALCO arr chitectural quality rcdwood melloll's in

PALCO Reversibf es retlyt'ood beaut\,, hanr/sonre/1, 1sx1rr.6 (A anrl C) or smooth surlacec/ (B and D), seen ln a ew of their many applications

s$.i:f '

time to a pleasing driftwood-grey color.

The beauty, stability, durability and flexibility of thcse outstanding rvood products are only a few of their features. From lhe practical standpoint, dealers can store largcr inventories of two productstextured and smoothin the space required for one.

The Beauty of PATCO Redwood Plywood

Now, PALCO has combined all thc natural features of redrvood rvitl'r the cxtra strcngth and economy of panel conslrLlction. Plyrvood sheets 4'xB',9'and 10'go Lrp fast on exteriors or interiors, in residential ancl commercial construction as well as in vacation honres.

No forest products are morc prized for both bcautl' and lterformance than those made from redwood. And PALCO Redu,oocl I'l),wood is produced with two distinctrve tcrtLrred f.rces-sarv textr-rred anci brush textr:red. Iloth arc available plain or

in a variety of grooved patterns for striking eifects of highlights and shadows.

All PALCO Redwood Plywood is exterior tvpe, bonded with waterproof adhesives. Clear Heart and Select grades have a millapplied water repellent which provides an excellent surfacc for natural weathering, staining, painting or bleaching.

PALCO Redwood Plywood is manufactured to specifications of U. S. ProdLrct Standard P.S. 1-66, of American Plywood Association's .303 Specialtv Sidings, and complies with F.H.A. recl uirements and nr.rjor regional building codes. Iach piece bears the new California Redr.r'ood Association stamp of approval and the D.F-P.A. grade tradema rk.

PATCO Offers Largest Redwood Product Mix

The {ull line of PALCO Certifiecl Kiln Dried products conrpriscs the widest range of rcrlwood prodr,rcts availablc from an,v

one source. Specialties such as edge-glued panels and end-glued boards and fascia, factory paint-primed lumber and siding, thin paneling, molding, and 2" and 3" Kiln Dried Clears are only a few f rom which to choose. PALCO redwood lumber is available in all standard sizes and lengths. All prodLrcts are available in straight or mixedcar shipments.

The Prestige of Quality

The prestige of qLralitv that redwood enjovs in the minds of quality-conscious consumers adds value and sales appeal to any residcnce or commercial builcling. ln adclition, beautiful PALCO redwood offers thc owner more years of nraintenance-free Iiving.

Enter The World of BeautY, Prestige, Satisfaction. Build with PATCO Redwood Products.

PALCO Redwood Plywood th c .r(/\.ant.r,qe-s Jn(/ berulv oi rt:tlyvoc>cl comltincrl wilh the convcnicnce oi pl ,t'utood,shown in ( lear Hcart -S.rw-fcxtured grtrle

F€;i-::

PALCO.PLY REDU/OOD PLYWOOD

Standard Sizes and Patterns

Lengths: 8',9',10'in all items.

PATCO RED\MOOD LUMBER REVERSIBLES

GRADES: Clear Heart Saw-Textured is our most popular grade. Face veneers are clear all heart redwood-free of knots, knot holes and conspicuous patches.

Select Saw-Textured grade combines the beauty of redwood with the economy of face veneers that include saowood and filled knot holes.

A-Clear Brush Textured grade has face veneers that are clear and include some sapwood.

Firm charts comeback after multi-million dollar fire

'oVe're going strong despite everything," emphasizes Jack Higgins, vp. of the J. E. Higgins Lumber Co., that was recently hit by a $2 million fire.

"Our firm is 86 years old; we came back bigger and better after the San Francisco earthquake and fire of 1906 and we're doing the same thing now."

Already underway rebuilding the site at 99 Bayshore, he said that half their timber inventory remained intact after the blaze. The mill was working soon after the fire;

company offices are in a nearby shed. Higgins branch yard in Union City, across the bay, and the one in Sacramento have been doing an admirable job of backstopping since the Aug. 20 fire.

James IV. Higgins, company president, said the fire was discovered at 2:40 a.m. in a fifty-year-old shed on their eight-acre site. Overheating in a loaded kiln apparently triggered the fire, he explained.

Higgins and his wife, Donna, who live nearby, were awakened by the brightness

of the flames. At their peak, flames soared 50 feet above the kiln. Though firemen controlled the huge blaze in less than three hours, thick smoke poured out for hours afterwards.

In addition to the loss of the lumber and the sheds, all covered by insurance, one pickup truck was destroyed. Virtually all the company records were intact as was a nearly priceless cast bronze piece titled o'The Hunters" which was in the main office.

MAIGSIIIFT office in shed sees (Fd Bud Raditz, Sam Ferguson, Jim and Jack Higgins and Bob Hall hard

despite lire. Heat the steel beams of conflagration quickly (center) to twist, then

collapse. Well-done interior contained remains chaned pickup. Rubble is piled beyond.

Lumber Club Helps Hqndicqppd

Hoo-Hoo-Ette Club 3 presented a gift, in excess of $800, to the Recreation Center for the Handicapped, earmarking the funds for the summer camp program.

To raise the money, the club staged a "Summer Festival" party at the home of Betty and Jim Jones, Napa, Calif. Jim's company is the Foster Lumber Yard in Vallejo. Through the participation and generosity of members of the lumber industry, related industries, and friends, success was possible.

Over half of the funds to operate the center must come from donations and grants. Opportunities for recreation and social motivation are available to all handicapped-from pre-school to oldster.

Mid Poc Pushes Components

Mid Pac Lumber Company, Honolulu, Hawaii, is launched on a program to place all out merchandising emphasis on components, according to Wallace J. D. Lai, president and general manager. Items being stressed are wall panelling systems, kitchen cabinet, shower and fencing systems.

Founded in 1956, Mid Pac has enjoyed rapid expansion. In 1966, the company moved to its present lO-acre location near the Hawaiian International Airport. Complete milling facilities are maintained, including the specialty, manufacturing of

gang nail trusses. Two hundred employees are on the payroll. A $2.5 million inventory is maintained and annual business volume is $12 million.

Lai believes he is the only lumber man with a public relations director who also prepares luncheons for him and his Bu6b, Miss Lillian Aping. Constant companion of Lai is a prize-winning German shephard, 3r/2years old, called Cui Lai.

G-P Absorbs Rounds Soles Office

Rounds Lumber Co. has consolidated its southern Calif. sales office into that o{ its corporate parent, Georgia-Pacific. Hugo Miller, who headed the office for Rounds for six years, is now working out of G'P's Pacific Southwest Div. in Pico Rivera, Calif. Bob Heberle heads the division. No changes have been made yet in the Rounds operation in Cloverdale, Calif.

tlAVlllG A BALL are (center) Min Wicklund Ethel and Al Enderlin.

(top) Tim and Ruth Wood; and Jim Jones: 0ottom)

Wallace J. D. Lai with Cui lai

PtrRS@NALS

Frank E. I)avis, exec. vp., Arizona Retail Lumber & Building Supply Assn., vacationed for three weeks recently.

A. Y. Boyce joined Southwest Forest Industries as mgr. of the wood box div. in Phoenix, Ariz., announced Mort Doyle, exec. vp. Boyce, formerly with R. F. Nikkel Lumber, succeeds his brother Byron Boyce.

Robert F. Lorimer, feature writer for the Idaho Daily Statesman, Boise, Idaho, was presented the second annual Western Wood Products Assn. distinguished reporting award by William J. Cary.

lililliem M. Agee was appointed vp.-finance Boise Cascade CorT., by president R. Y. Ilansberger. Agee replaces B. W. Halliday.

Henry B. Shear, 19 year Formica Corp. veteran, is the new asst. marketing director. Succeeding Shear as decorative laminate dept. mgr. is John C. Miller.

D. G. McQuilkin, Masonite Corp., was pnomoted to asst. mgr.-marketing communications. Ronald D. Dahlberg was moved to mgr.-building products promotions and Edward C. Normandt to mgr.-industrial products promotions. Apointments were announced by Raymond D. Larson, mgr.-marketing: communications.

Yloyne Gardner missed a few days as managing officer of the Lumber Ass'n. of So. Calif. to attend a national convention of managing officers in Excelsior Springs, Mo.

Kirk Strong and Walter Adams have joined the roofing div. sales staff of Plywood L.A.

Bud Brody, Four Star, San Lorenzo, and his son Biff, 8, won the 7th flight of the Golden Gate Golf Tournament. The annual No. California Father & Son Tourney saw Bud & Biff come from behind to capture top honors.

John Osgood, Robert S. Osgood Co., Los Angeles, Calif., recently returned from a business trip to the Pacific Northwest, Irving Blank has returned as manager of Carlow Door Co., Pacomia, Calif., warehouse.

Bob Gaylord, manager of Fir and Pine, Burbank, Calif., has returned, from a 2 week vacation with family aboard his sailboat.

Art Johnson, yard manager for Summit Lumber Co., North Long Beach, Calif., has returned from vacation.

Jane Woodhead, office manager, secretary and treasurer for California Panel and Veneer, Los Angeles, recently retired aftet 46 years with CaI Panel.

Jim Mayfield has joined the sales staff of Plywood Los Angeles.

Jack Millikan of Lane Lumber Co., Commerce, Calif., and family, had a 2 week vacation in Vancouver, B.C.

Steve Maclemore, son of M.S. "Mac" MacLemore of Atlas Lumber Co., Los Angeles, joined the sales staff of Lane Lumber Co.

Vicki Nation and Bob Regan, both of Arthur J. Pozzi Co., Santa Ana, Calif., plan a September wedding.

Ray Tolosky has moved to an inside sales position with Evans Products, San

Wrcfern Lumbrr & Building llarcriols ,ilEICHANI

Francisco, after being with Bayshore Lumber.

Roger Ekvall has moved to P.E. Dolatr Lumber in Concord as an inside salesman after being with Georgia-Pacific, Berkeley.

Wayne Earley is now sales mgr. at Karpen Corp. in Compton, Calif. Wayne moved to southern Calif. after many years with St. Regis in Tacoma.

John Pearson, well-liorrown owner of Pearson Lumber in Pleasant Hill, Calif., is ill and in Herrick Memorial Hospital in Berkeley.

Bill llowe sales mgr. for mahogany importing group, Potlatch Forest Products, Compton, Calif., has returned from a recent vacation.

Barbara Frederick has joined the office sta"ff of Arthur J. Pozzi Co. Santa Ana, Calif.

Bob Pallow of Al Peirce Lumber Co., Nerwport Beach, Calif., has returned from a business trip to Oregon and Calif.

Joe Contestabile sales mgr., softwood div., Tarter, Webster & Johnson, Cerritos, Calif., and wife Diann took a Hawaiian vacation celebrating their 10th wedding anniversary.

Joe Cook has been elected secretary of NFPA. George Cheek was named director of plans and programs.

Bob Sternberger is now mgr. of Southwest Forest Industries' special projects dept.

Russ Fritchey, Palm Ave. Lumber Co., Alhambra, Calif., vacationed with his family for two weeks in Colorado.

Jennie Dulany is the new office mgr. for Max HiIl Lumber Co., Pasadena, Calif.

Juanita Durham, wife of Leon Durham, Treated Pole Builders, Ontario, Calif.,

accommodate those small cats or even German Shepherds. I For pet orvners who want quality, and dealers who want profitable sales, the Johnson Pet-Dor really swings. ! For brochure and price schedule, write to Johnson Pet-Dor Inc., P.0. Box 643, Northridge, California 91324

Pets get the swing of it in as little as five minutes. Save their masters a lot of trips to the door. No more barking, mewing and scratching at the doot. ! Swinging parts of the Pet-Dor are flexible rubber for pet safety. Permanent magnets keep them shut when not in use. No drafts or dust. Frame is sturdy, anodized aluminum. A locking panel is provided for security. The Pet-Dor can be installed in door panels or walls. Two sizes

SEPTEIAEER, I969

took first in "Ladies To Ride" class on Midnight Dolly in a recent horse show.

A, W. "Art" Neth of A. W. Neth Lumbel Sales, Studio City, Calif., spent a 2 week vacation in the Pacific Northwest including (natch) a visit to the Dant & Russell office in Portland.

Steve Paquette, Jamb Dandy, Whittier, Calif., and new bride Karen recently honeymooned in northern Calif.

Ted Tiss, Merchant Nlagazine staffer, r'eturned from another weeks camPing with his family.

John Martin now heads dealer sales for the San Francisco office of Stanline.

Leon Noels has bee,n given the Orange County territory for Stanline's So. Calif. office.

Ted Tillman, sales mgr. of the Borg Wamel Piumbing div., Torrance, Calif., took a business trip to Chicago.

Bob Reidlinger, Georgia-Pacific in Berkeley, Calif., spent his vacation in Oregon visiting relatives.

Norm Mathews, Bay Area Wholesale, Fremont, Calif., also took a one rveek escape in the Northwest.

Greg Ford, Western Sier-ra Lumber Co., Pleasanton, Calif., joined the sales force inside the store.

Murray Gelleri, Four Star, San Lorenzo, Calif., spent a few days in Lake Tahoe with wife and family.

Seth Potter of Tarter, Webster & Johnson, Cerritos, Calif., recently returned from the Rogue River Hoo-Hoo Golf Tourney.

Ken Vise, Tarber, Webster & Johnson, Cerritos, Calif., has been promoted to mgr. of the plywood dept.

Bob Byrd, Silmarco International, San Francisco, spent his vacation in southern California with his family capturing a "much needed rest."

Hugo Rath, TW&J, Fresno is "The Most Happy Fella" after fishing for a week in Plumas County.

Art Ballou, sales rep of Lane Lumber Co., has returned from a 2 week vacation.

Jerry Essley, D.C. Essley & Son, Montebello, Calif., got in a 2 week vacation.

l(en Tinkler, Stahl Lumber Co., Los Angeles, joined wife Jo and their children, Carol and Alison, for a vacation in England.

Vi Neal, joined Ruth Armand of E. J. Stanton & Son, and Betty Morrell, retired from Lane Lumber, on a cruise of Mexico's west coast. Vi is with Stahl Lumber Co.

Nick Carter, Clear Fir Sales Co., Walnut Creek, Calif., took a week's vacation which he and his family spent in Oregon.

Bob Reed, Barr Lumber Co., Los Alamitos, Calif., recently inspected Hubbard & Johnson's retail operation in Redwood City, Calif.

George Steele, Frank English, Jack Berutech and Pat Regan of Tarter, Webster & Johnson, Cerritos, Calif., and their respective families, recently spent a week end of swimming, surfing and fishing in Baja California, Mex.

George Barr, Denny Curran, Ilob Reed, Charles Higgs, and Gerrit Vos, of Barr Lumber in Los Alamitos. Calif., took nearly fifteen customers albacore fishing off San Diego in August.

I4d Lloyd of Brush Lumber Co. spent an interesting week at Bonneville, Utah

as a mechanic-helper for his son-inIaw's roadster during the week long racing meet.

Lee Simpson is now gen. mg:r. of the G-P mills at Ukiah, Willits, Potter Valley, Covelo, Dinsmore, Alderpoint, Ft. Bragg and Feather River.

"Tope" Knauf is the new gen. mgr. of G-P's intermountain div. mills in Idaho, Washington and eastern Oregon.

Harold Cole. headman at MacBeath's Salt Lake City yard made a quick visit to L.A. over Labor Day.

Ed Schedin is now with Huff Lumber Co., Los Angeles. Ed formerly worked for Sun Lumber and Consolidated Lumber.

Cliff Salwen, Pacific Hardwood Sales, OakIand, Calif., is back at work after two weeks of Army training.

Gage McKinney, MacBeath Hardwood, Berkeley, Calif., spent a recent week visiting relatives in Seattle.

Bill Bosma of L&M Building Materials, Tustin, Calif., was recently married.

Frank Robertson made a flying trip to Philadelphia recently for his Woodland Products Co. of Pomona, Calif.

Billy L, Dean is WWPA's new scaling super' for Calif.; Albert H. Devoe has joined them as district forester for Calif.

Bob Crotty has recently joined the sales staff of L. H. Eubank and Son, Inglewood, Calif.

E. G. Cott, inside sales at Brush Lumbet Co., Los Angeles, has returned from a vacation visiting the South and Southwest.

Ilill MacBeath, MacBeath Hardwood, San Francisco, is back from an eastern buying trip.

llllililfitrffitiltl

Home Building Getting the Sh<rft

The home building industry, including lumber and plywood is suffering severely from attempts to halt inflation, although some other sectors of the economy not only do not appear to be sufiering but are continuing to fuel inflation, charged Wendell B. Barnes of the Western Wood Products Association.

"The basic reason given for the sharp increase this year in the prime rate was to slow business loans by increasing the cost of such loans," Barnes said. ooBut it has not worked out this way. Business loans stood at $91.2 billion the week ended July 26.

Far from showing a decrease under pressure of sky-high interest rates, this figure was I2.3 percent above the $8I.2 billion in business loans registered at the end of the same week in 1968."

This is particularly true as far as the lumber industry is concerned, he said. Lumber production nationally was 185 million board feet for the week ended July 19, down 12.7 percent from the 2I2 million recorded for the same week last year.

"Yet the comparable figures for business loans show that despite the steady succession of prime rate increases, banks are still actively granting new business loans," Barnes said.

Wood qnd the Big Siding Mqrket

A recent survey of 20 cities by the U. S, Forest Service showed that 46 percent of the exterior facing material on new houses was wood based.

Other significant conclusions: builders select the siding or limit the choice of siding ofiered to the buyer; use of lumbeiand plywood is favored for creation of a rustic effect.

"In general," the publication noted, "esthetic appeal and product improvement are keys to wood siding's market future."

Srrike Seftlement Terms

The settlement that finally ended the 40 day long operating engineers strike that halted, 90/o of construbtion in southern Calif., called for heavy equipment engineers to get BSf more an hour for five years, a total of $4.25.

Generally, the new contract calls for engineers to get a 501 hourly pay hike retroactive to JuIy I and an additional 357 hourly payment Oct. 1.

Besides crippling major construction projects in the Southland, an estimated 300,000 construction workers were idled.

Slight Chonge in Compqny Nome

Max Hill Lumber Co. is the new name of -the former O. M. Hill Lumber Co. in Pasadena, Calif.

"Everyone knows me as Max Hill, not O.M.," explains the compally namesake, "so to cut out any possible confusion, we changed the name."

All else, though, happily remains the same.

lW ffiffi#

er physical ,rr-"urrrr" of ,tle products such with open end or credit oiher than open "'ri mrrn r r ., ..r rr r asonecentagallonor$Iaton.Theprices end. i Tno board o{ governors of t}e federal of t}rese prodicts also vary f.o- we"k to Creditors may use until March l, lgzo, : -' r reserve system has issued an amend- week and'month to month.any printed forms which ln"r" p."pu."d , I ment to its truth in lending regulation.Z The board's amendment is designed to b"ior" deadline in an effort to comply with ,l to clarify one provision relating to dis- alleviate these problems and to make it the original provision. counts granted by creditors on sales to

their customers for prompt payment of bills.

Creditors offering discounts for prompt payment of single payment transactions will be required to state the "annual percentage rate" only if the discount exceeds five percent. They will be required to state the discount in dollars and cents on each particular sale. The amendment also simplifies the computation of the "annual percentage rate" when it must be stated. The original provision required creditors to state the "annual percentage rate" no matter what the discount.

Many creditors, for example, offer a two percent discount if a bill that is due in 30 days is paid in full within I0 days. In a case of this kind, the creditor will no longer be required to state an "annual percentage rate."

It has come to the board's attention t}at many creditors have discontinued the use of discounts for prompt payment. This is especially true in agricultut'al types of credit where there has been special diffi

By R0SS KINCAID executive vice president

Tff E can't suarantee hurricane force W winds. torrential rains and an "in the dark" happy hour and banquet (remember rhe 1967 Salishan conference?) as entertainment features of our Sth annual all-industry marketing conference. But, more important, this year's program, September l4-I7, at. Salishan Lodge, Gleneden Beach, Ore., will include the builder's point of view on building material distribution and marketing; a comprehensive report on inroads being made by mobile homes and multiple dwelling units; and, of course, a discussion and exchange of ideas among all industry factors.

The program rolls out September 14 with an early-bird (no host) cocktail party at 6:30 p.m. September 15 starts at daylight with a four-hour salmon fishing derby on Depoe Bay, with prizes. For golfers there'll

be a nine-hole tournament for women, IB holes for men, with tee-ofi starting at 9:00 a.m. This is for everyone: low, high or no handicap. Foursomes to be arranged by committee, more prizes. A 6 to 7 p.m. nohost happy hour (no planned dinner this night) will round out the day.

The conference begins at breakfast Tuesday with a special kick-off speech by Ray Hallberg, vp. of the National Assn. of Home Builders. He will discuss, from the builder's point of view, the problems, current and future, relating to distribution and marketing. Following both breakfast and luncheon, each segment of tJre industry (dealer, wholesaler, manufacturer) will meet separately and will be briefed by representatives of the other two groups on distribution and marketing problems as they see them. There will be ample time for discussion and suggestions.

The luncheon speaker will be Richard Bullock, publisher and editorial director of Building MaterinJs Merchandiser, who will report on inroads being made by mobile

lumber & Building

homes and multiple dwelling units and the impact on our industry.

The 6:00 p.m. happy hour and dinner will be followed by the awarding of prizes for fishermen and golfers.

Next day brings a panel discussion moderated by Richard Bullock with the summarizations and recommendations resulting from the previous day's meetings. Conference concludes by noon. Plan to attend this interesting conference.

In Plumbers Local 636 (Mechanical Contractors Assn. of Detroit, Inc.) (I77 NLRB No. l4), which was made public July 4, 1969, the board reasserted its adherence to the "right to control" test in determining whether an unlawful secondary boycott exists. Under that test, a union may not lawfully apply economic pressure against an employer to preserve work for its members if the employer does not have oocontrol" as to whether or not the labor-saving product will be used.

The theory is that if a prefabricated product is specified by the owner or architect, the immediate employer (e.g., a contractor) does not have the power to grant the union's demand; hence, the union's target will be deemed to be the specifieri.e. a secondary, rather than a primary, obiective.

DEALER VAN SERVICE

Salesmen for DOORS lNC. initiate a rack program with dealers and customers. Following salesmen's calls, the new van service arrives regularly to maintain the racks. Items carried by the van include a full line of specialtiesr plant-ons, sculptured legs, finials, spindles, posts, as well as stocks of adhesives, vinyl outside carpeting and filigree hardboard and components. Let us bring this efficient, new service to you.

Western

lslqnd Wood Treoler Growing

Expansion is the rule at Honolulu Wood ting Co., Honolulu, Hawaii. Clinton

Halsted, president, reports that a two story office annex is being added to the main plant, where capacity was recently increased 30%.

A plant is in operation at Hilo on the "big" island ahd a new Clinton Halstead plant being completed on the isle of Maui is expected to be in full operation by No-

venrber. The oompany plans to have facilities on all the major islands of the Hawaiian chain.

Remodelers Remodel Their Nome NERSIcA, Inc., after 36 years, will now be known as the National Remodelers Association. Established in 1933 as the National Established Roofing Siding Insulation Contractors Association, it has grown from a small regional association to the recognized voice of the remodeling contractor nation wide with 37 local affiliated councils.

The NRA is one of the four associations sponsoring the annual Home Improvement Time Program.

G-P Advonces Hqrry Merlo

Georgia-Pacific has narned Harry A. Merlo to their newly expanded post of vp. for western logging operations. He hr" been vp. and gen. mgr. of the No. Calil div. Merlo also has moved to G-P headquarters in Portland.

George Schmidbauer succeeds Merlo and is now gen. mgr. of western lumber operations. He was gen. mgr. of the Crawford mills until joining G-P last year.

Douglas W. Clayton continues as gen. mgr. of the Samoa, Carlottq Big Lagoon, Tidewater and Cloverdale, Calif., lumber and plywood operations as well as Humboldt county timberlands.

Weslern Lurnber t Building ,t^dteriols JYTERCHANT

Monlono Building Mqteriol Deolers Associolion

325 Fulfrr Avcnur. llclcno, l{oatonq 59601, 11061 1,1,2-2120

NNON]TANA NtrWS 6

By R. V. PETERSETI exec[tive Yice president

FARLY August witnessed the annual ! "gathering of the clan" at Lewistown when both the dealer's and salesmen's organizations held their mid-summer meet-

ings at the Yogo Inn.

Hosts to the meeting Al Gates and Arnie Nelson, Montana Lumber & Hardware Co., Lewistown, report this to be the sixteenth repeat of the fun-fest. Ostensibly gathering for business purposes, both organizations observed the proprieties with

working sessions. It is to be noted, however, that these sessions were accomplished with brevity and dispatch to permit a general exodus to the golf course or to Spring Creek. At this point the records. become somewhat clouded. At this writing it is impossible to report who had the low net or the low gross in the bunion derby. Nor can we report the successful, seeker after the most rainbow trout, or the successful Walton with the largest. This confusion and lack of detail must be blamed on indifierent editorial attention and a communications gap.

MBMDA prexie Emmett Madden, vp. Dex Shaurette, and directors Arnie Nelson, Wally Steffan and Wilbur W'eston were on hand to assure a productive director's meeting, with Dex driving over 500 miles in a 'omore or less direct line" to reach this central spot in the state from his outpost in far northwest Montana.

It was good to see Roland Mahnke, manager of Boise Cascade at Billings, back in circulation after surgery and hospitalization.

This weekend provided a welcome break in a busy summer routine. Which routine includes the recently acquired responsibility for compliance with regulation Z. Discussion of the requirements and efiects of the regulation seemed to reveal a rather general attitude of apathy and indifference on the part of the consuming public whom the law seeks to protect. Apparent, also, is indifierence on the part of a small segment o{ retailers as to the importance of or the need to comply. A sort of head-in-the-sand attitude which suggests perhaps the troubles will disappear like mosquitoes after frost. Uppermost in the minds of t}e average dealer, however, is the importance and necessity of complying, and the intention to do so. He recognizes the need for legislative modification of certain facets of the law as they afiect his business. It can only be hoped that he is a man of conviction and will indicate his feelings to his representatives in Congress.

Sun Lumber Enlolges Stoff

Sun Lumber Co., San Pedrq Calif., now has Fred Scane. Phil Ogden and Lewis Sheer on their staff. Scane and Ogden are in the wholesale sales division. Scheer is expeditor of loads as well as "will call."

Scheer was formerly with Rossman Lumber, Wilmington, Calif.; Ogden was witl Cal-Russ Construction and Van Patten Lumber, Ontario Calif.; and Scane with La Habra Cabinet Co. and Richardson Lumber.

ltrA m@ws&vfiews

tftHE pride of homeownership is much r akin to motherhood in the minds of most Americans. Over the years we have witnessed the continued growth of private residential ownership in spite of changing time$ higher interest rates, inflation and many other rb:,*"r;

JIM NORTON execulive vice president of the Lumber Merchonls Associolion of Northern Colifornio 1516 El Gonlno Rcol, Sullr 0 lor Altq, Collt.91022 (4r5) 9r|-r617

t.l

MFo,teot

Groups such as the National Association of Home Builders, the Mortgage Bankers Assn., the National Real Estate Boards and many others have done much to stimulate this desire to ooown a home of your own." Numerous slogans as well as well-founded and executed promotion programs have been set {orth to encourage ooBuy Now" o'The Name of tlre Game is Living,"etc.

With all this behind us, it's a bit disturbing io see thar we have taken a step backwards in the West during the month of June. For the first time since the end of the 1963 housing boom, contracts let for new apartments exceed, the number of one and twofamily dwellings. According to F. W. Dodge, single-family housing in June fell'below the year-ago level in June.

There is no question about the importance of new housing starts to today's retdil building materials dealer. This business is important business and contributes a high percentage of income to most dealers. To see it slip (even though it may be somewhat offset by apartment business) is disturbing.

You can look at "il th" lo.rri", "tad.r", issued by this agency and that agency and you certainly will convince yourself that the demand for housing is stronger now than it has ever been. And it will grow even stronger in the months and years ahead.

With this being true, *n., *" *l "*p"", to see happen if money continues to be unavailable for new home construction? You and I both know the answer to that-havoc and even higher prices for existing homes.

, White Fir Sugar Pine up to 18'. Fine old growth timfrom our YollaTree Farm. - G0R]{HG

. PASKEI{TA rWr \gg $$l'Flt*,.

Ncw Products, promotions qind soles qids Fnoduct you cqn use to build soles qnd profits! News

Siding Somple Test

A sample box ho ds ten 6"x16" examples of plywood sidings. Free to dealers and builders from Georgia-Pacific Corp., it is

From OutOf The Jungle

Kimberly-Clark Corp. announced its entry into the vinyl clad wood moulding field with the introduction of Rhinohide Vinylskin wood moulding. K-C Rhinohide carries a guarantee for the life of the structure in which it is installed.

The moulding comes in walnut, pecan, birch and fruitwood and in ten shapes and sizes, including base, stop, cove, inside cor-

"What's a nice girl like you doing'in a place like this?"

ner, outside corner, etc. The vinyl skin resists abrasion, scuffing, stains and acids. Each finish represents the wood grain and color. Rhinohide is bonded to the wood by special processes develrped by KimberlyClark.

Easily installed with finishing nails or mastic, matching color nails, putty stick or shoe polish may also be used. Packed in cartons, Rhinohide may be top loaded in moulding or lumber cars. Custom finishes are available with volume orders.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Boll Flow Control

Improved handling and better work result from a ball check-flow control in the thermogrip electric glue gun from USM Corp. Located in the nozzle of the gun, the control operates on a pressure spring basis.

When an operator presses a glue stick into the gun's melting chamber, pressure from the melted glue pushes the ball forward. When pressure stops, a spring returns the ball to its orig:inal position, stop- ping glue flow.

IVRITE: The Merchant Magazine, 578 Sc. Lake Ave., Pasadena, Calif. 91101.

House shaped sample box custom outfitted for each geographical area from the available selections. On the back of each sample is a general description, specifications, application instructions and finishing recommendations to assist customer selections.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

On the Right Tock

A multi-purpose construction adhesive having a strong wet tack as well as a long open time is from Goodloe E. Moore, Inc.

and foam insulation for expanded polyurethane types, foam glass and other rigid installations.

Available in quart size caulking cartridges, 5 gallon drums, one gallon or one quart cans, this adhesive has a base of synthetic polymers and its temperature limits are from -20' to +200"F.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Textured Pqnel Disploy

Applying Tuf-Bond to studs

Tufr-Bond No. 90 is designed for installation of ceramic tiles, wood or dry-wall panels

A IADOER 0lSPtlY, including representative facelabeled samples of Marlite textured panels, is available. The display has a sandtone header with red, white and black decal. WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 9ll0l.

Economicol Bqrn Beoms

Town & Country Reproductions, Inc., has expanded their line of polyurethane beams and is announcing a second less expensive line called Barn Beams. A coorinated program of sales promotion materials, advertising and publicity aids plus a stocking package is being offered.

Town & Country beams have weathered grain, finished in dark walnut. Beams come in 8, 10, 12, 14 and 16' lengths and 2x6, 4x6, 4x6 U and 6x8 U diametcrs.

Merchandising pack free with order

Bart Beams have a hand hewn look with adze marks for texture, finished in warm oak. This line comes in the same lengths as Town & Country beams and in 3lzx5" and. lv+xi" sizes, plus brackets. Also included is adhesive and touch-up stain.

IVRITE: The Merchant Magaztne,573 So. Lake Ave., Pasadena, Calif. 91101.

"Pop" Go The Rivets

USM Corp's. P-400 "pop" display rack is substantially reduced in size from previous models and carries reduced size "pop" rivet cards which hold the same amount of merchandise as previous cards.

One third smaller, the cards retain the same color scheme as the originals for easy

consumer identification. The rack comes with a new merchandise assortment of rivetool kits, rivet flanges and back-up plates. The rack is 17V+" wide, 26" tall and weighs 2 lbs.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

New Blocks Meon Quick Wolls

Designed on the keystone principle, mortarless wedge blocks have been produced on

configuration of the four interlocking sides. Mass produced blocks fit together vertically, horizontally and in straight rows leaving only hairline cracks between courses. No mortar to mix, no joints to strike, a wedge block wall is laid faster than conventional blocks.

Blocks measure one block to the running foot and two blocks to the vertical foot. making calculations for estimating and ordering simple.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

New Doors Stqnd lhe Test

Two new series of monumental type Arcadia aluminum framed sliding glass doors, meeting AAMA monumental high performance specs of sgd-a8 and sgd-a3-hp, have

Mortarless and easy to use standard automated equipment with slight modifications to accommodate the double-v

Aluminum framed sliding doors

been introduced by Northrop Architectural Systems.

The Arcadia series 811 sliding door for single glazing and the series 812 for 1" insulating glass provide panels ranging in width from 3' to 10' and heights from 6'8" to 10'. Product features include stainless steel track; two stainless steel fasteners at each horizontal rail connection; single and tandem sheaves for large panels; stainless jamproof lock; vinyl seal the full length of sills; and attractive pull hardware.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.

Two New Dimmers

Wall dimmers with 600 watt and 800 watt capacities join the Hemco 400 watt capacity zoom-lite. The 600 watt unit, Sof-GIo, is U. L. listed and fe'atures a touch control knob that allows homeowners to clial normal room lighting and turn the light off and on at that setting.

Bright-n-dim regulates indoor light up to 800 watts and can still reduce light-

800 watt dimmer

ing to a soft, subdued glow. For the economy-minded consumer this dial unit clicks on-off like a radio dial and conserves electricity.

All aluminum dimmer housings e,liminate radio frequency interference. Colorful pro-

Western Lumber & Building Moteriol: ,IIERCHANI

duct-packages are house shaped and are hole punched for rack display.

TilRITE: The MerchantMagazine, bZB So. Lake Ave., Pasadena, Calif. g1101.

Melts lce Fost

Instamelt chemical ice and snovr remover on driveway, sidewalk or any other area begrns melting snow and ice instanily. It's claimed to have 30 times more thawing power than salt. Instamelt is not harmful to skin, won't damage door mats, tires or other rubber articles, It's available in pellets or chips.

WRITE: The Merchant Magazine, bZB So. Lake Ave., Pasadena, Calif. 91101.'

Prestoined Decking

Laminated decking from Weyerhaeusel can be ordered prestained at the mill in any of 36 colors, eliminating on-site finishing. The ponderosa pine, hemlock or cedar decking is available in any color on orders of 5,000' or more.

WRITE: The Merchant Magazine, bTB So. Lake Ave., Pasadena, Calif, 91101.'

Let TV Answer the Questions

The National Lumber and Building Material Dealers Association and its federated associations have introduced the "Dealers' Customer Visual Information Program." For the first time, building material dealers will be able to answer that perpetual custorner question, "I want to-do-it-myself, but how?" . . . without spending more time explaining "how," than making the sale. The dealer can now steer his customer to a small self-contained movie projector that looks much like a portable television set . select a cartridge containing the subject film . . insert it in the projector flick a switch . tell the customer to relax for ten minutes and see how to install any one of many products such as paneling, floor tile, ceiling tile, etc.

After the customer views the. oohow-to-do-it" film, he receives a folder that illustrates and details what he saw on the film. The dealer then shows samples o{ the product, estimates quantity needed, "rings the cash register" and sends the customer home with his materials and the "know-how" to do the job.

Dealers and manufacturers can obtain an eight-page brochure describing the Visual Information Program by contacting their NLBMDA Federated Association or the National Lumber and Building Material Dealers Association, 302 Ring Building, Washington, D. C. 20036.

U.S. Fqces Growing Home Shortoge

A national magazine in its September issue takes the building industry, government and bankers to task for the growing housing shortage in America. The enormity of the building problem is pointed up by the fact that fearer houses were built in the 60's than during the 50's, the magazine asserts.

Better Hornes and Gard,ens (circulation of 7l/z million) charges that the latest rise in interest rates can be expected to perpetuate the housing shortage. oolt is incomprehensible that a nation so woefully in need of houses would limit and overprice the most important ingredient of all-money," the magazine states in a lead article headlined '010 Problems the Building Industry Must Face Up To."

The magazine declares that during the very years the building industry has been made the chief target for anti-inflation measures, houses have become the most inflated product in the economy.

'oAnd this is the final tragedy-a fundamental goal has shifted," the article states. o'Instead of seeking the means to provide more and better. housing for the greater number of families, lenders (and others in the building industry) now have set another course -a much larger profit from a much smaller volume of housing. It's a sad, self-defeating way to go."

Cedar Spedalties

ceda.r (f pfue mouldings;

Ponderosa Pine White Fir seleaed doki"g and

otber gvciahies

Also now producfng kiln dried meranti, a product of Malaya. random length drawer sides and other furniture products

TURLOCK, CALIF. (2091 632-4441 (o privote line for Chorles Dickl

C-Q Adds New Trucks

To keep rolling with the times, C-Q Trucking Co. of Los Angeles, a specialist in lumber hauling, has added a completely rebuilt tractor-trailer rig especially designed to haul large loads.

Starting with an ofi-highway Autocar and completely rebuilding a Cummings Diesel to 380 hp, John Cameron, a partner in C-Q and rebuilder of the truck now calls it "half mountain goat and the other half Greyhound." The truck also has a full circle turntable to get in and out of tight places.

C-Q Trucking has also added a $40,000 truck and trailer with a 335 hp engine. o'Fritz" Quirin, the Q in C-Q, adds "we

are

l97l Convention on lhe Boords

Planning is already underway by Hono. lulu Hoo-Hoo Club I42 Ior the l97l con-

vention of the International Order. according to Darrell D. Nicholas. Ph.D.. technical director, Honolulu Wood Treating Co., outgoing vp. of the chapter.

llarell ll. ilicholas urer. Put Robbins

The club's proposed slate of officers for the new year are Nicholas, president, and Ross Hafi ner, secretary-treasis the former president.

PUTIII{G their morrey where the mouth is, truckers John Cameron (lef0 and "Fritz" Quirin harre invested heavily in new lumber hauling equipment.

sticking our neck out in buying equipment because we have confidence in the future of the lumber industry."

REDWOOD

FOR PROMPT, EFFICIENT SERVICE CA[[:

RAymond 3-1147

RAymond 3-2746

PArkview I-2580

SPLIT PRODUCTS

o Benders

o Loth

Howoiion Aloho Porty

Los Angeles ICL Yqrd

. Dry Aye & Bir

o Fence Mqteriqls

DIRECT RAII or TRUCK & TRAILER SHIPMENTS

o Goroge Door Siding

o Speciol Grqde

D. C. ESSLEY ond SON WHOLESATE

Honolulu Hoo-Hoo Club f 142 and the Wood Products Association of Hawaii have held an Aloha Party for Putnam S. Robbins. who has moved to Portland.

Previous to his prt'sent position as man-

ager of the lumber div. of Amfac, Inc., Robbins was exec. director of the Wood Products Association of Hawaii. Durino his employment with WPAH. h. was v"ry active with the Honolulu Hoo-Hoo Club. His work in wood promotion helped build a strong club and established a good image for the wood products industry in Hawaii.

John Tennant of Pacific Hawaiian Lines

Green Commons, Dry Uppers

Lorge Timbers ond Wide Sizes

Our Speciolty

Tirnbers

and Everett Rake of Northwest Hardwoods were in attendance from Portland, Oregon, as was Bob Reid of Reid & Wright, Inc., of F'resno, Calif.

Darrel Nicholas will be acting president until the end o{ Robbins' term. Committees have been appointed to plan for the l97I International Hoo-Hoo Convention in Honolulu.

Low Cost Wood Homes Plqnned

A group of unusual "breakthrough" houses for low-income families has been developed by the Forest Service. The houses are engineered for volume lactory man* facture and to make the most efficient use of wood or wood in comhination with other materials.

Construction systems are unique; one of the houses is tubular, another circular. One design can be built as a single home or could be combined into two sineles on one foundation to form a duplex. Because o[ its unique framing method, which makes maximum use of lower grades of lumber, another innovation has been named the "Nuframe" construction system.

ATTER Jim Lovell had presented Put Robbins with a golf bag, Put (center) tried to recruit a comely caddy.

Ncw Llt@tretutr@

Grow More Trees

Whg TSI?, 16 pages on increasing timber supplies and improving forests, is available from the U. S. Dept. of Agriculture. Primarily for owners of small woodlands, it shows how trees can grow faster. Uses of timber for watershed and recreation is also discussed.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena,,Oalif. 91101.

Adhesive Folders

A limited supply of free adhesive products folders are offered by TV'ilhold Glues. Folder titles include: Glu.e Selector; H ous e hold Glu-Gui.d.e : and, C aullt Selector. The color, pockelsize booklets contain data and ap- plication information.

\MRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, tOalif. 91101.

Mohogony Millwork

Insular Lumber Sales Corp. publishes a color brochure that

pictures and describes its mouldings and other millwork. The brochure shows moulding patterns, from casing and bases to hand rails and coves. Also in-

Sound Testing

How personnel directed by a professional engineer will conduct an analysis of your sound problems to define noise levels and keep them within safe limits is described in a bulletin published by Vibration Measurement Engineers, Inc.

Many complaints and claims mistakenly are thought to result from grouncl vibrations when they are caused by noise eoncussion.

WRITE: fire Merchant Magazine,573 So. Lake Ave., Pasadena, Oalif. 91101.

Redwood Tonks

Mouldings and millwork

cluded is information on Philippine mahogany panels, siding, flooring, jambs and industrial lumber.

WRITE: The Merrhant Magazine,573 So. Lake Ave., Pasadena, rOalif. 91101.

Simpson Timber Co. published literature on its redwood water storage tanks. The redwood tanks are priced competitively with metal ones. They are free of rust particles and metallic flavor and are portable.

Photographs, uses, technical data and detail drawings are provided.

WRITE: fire Merchant Magazine,573 So. Lake Ave.. Pasadena. Calif. 91101.

Holmes

Check Thor Check

"Outwi,tting Bqd, Chack Passers" has just been released by the Small Business Administration. The free, eight page brochure emphasizes various types of checks, how to refuse checks, obtaining the proper identification and how to recover on bad checks.

WRITE: The Merchant MaSazine,573 So. Lake Ave., Pasadena,,Oalif. 91101.

Free Service

For further informotion on oll New [iterolure ilems, wrile

The Merchont Magazine, 573 So. Loke Ave., Posodeno, Colif. 9l l0l. Pleose menlion issue dole so we con process your request fostert

Woll System Focts

Two insulated wall systems for pre-engineered steel buildings are featured in a pair of bulletins from Star Manufacturing Co. Details and insulating qualities for integrated three-inone wall systems are given.

WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena. Calif. 91101.

Your best bet for reolly efficient distribution of West Coost lumber

REDWOOD

AIR-DRIED KIIN-DRIED GREEN STUDS _ POSTSSPTIT PRODUCTS

(also some maple, ash, oak and douglas fir)

Stan Sherwood,manager Dick Nyberg, manager

DOUGTAS FIR

PoNDERoSA P|NE

WHITE FIR utl\ SUGAR PINE

"At Holmes, fcst shipment is the nqme of lhe gome l'dil or T&T"

Production & Home Office

Fred HolmesCqrl ForceJim Buckner

P.O. Box 665Ft. Brcgg, Galif. 95437 Phone VOTI 964-4058

Fred C.

Bay Area

Phil Gosslin (Ooklondl Phone {4151 533-5326

tott@ rDs

On President Richard Nixon's recent stopooer in San Francisco, he hnd' a briel chat with, Tnr MuRcHeNt's Cal Wood,. Later. Presi'd'ent Nixon recalled the uisit in this grac' ious letter n Cal, uthich is reprinted, belnw.-Editor.

THE WHITE HOUSE WASHINGTON

August 4' 1969

Dear Mr. Wood:

I want you to know how much I appreciated your kind letter of July 23. I was very pleased to have the opportunity to meet you in San Francisco and you were thoughtful to remind me

of the occasion. Your remimscence of your ride with President Hoover brought back many memories for I too recall the extravagance of the five cent trolley fare.

Your generous words of encouragement mean a great deal to me and I share your hopes for our country. I can think of no finer contribution to America's future than your six children and twelve grandchildren. With my best wishes to you and your family, Sincerely,

Richard Nixon

VACATION BUG OUT

The Merchant Magazine 573 South Lake Ave. Pasadena, Calif.

Gentlemen:

Keith D. Johnson, sales manager for McElroy Lumber Co. of San Jose, after reading of

Jim Oakley's fishing get-a-way in the August issue of The Merchant, called Jim Oakley and borrowed his truck and camper -loaded up his family and headed for the beaches of Southern California on vacation.

Sincerely,

D. A. McElroy Vice President McElroy

Lumber Co. P.O. Box 456 Morgan Hill, Calif. 95037

COMEBACK FROM FIRE

David Cutler, editor

Dear Dave:

As you undoubtedly know, we had a bad fire here last Wednesday. CaI Wood was in the next day to take pictures and write the story. (See p. 29 _Ed.)

It would help us greatly if you would run the following

statement along with Cal's article.

Very Truly Yours

Jack Higgins

J. E. Higgins Lumber Co. 99 Bayshore BIvd. San Francisco, Calif. 94119

HIGGINS STAIEMENT

The fire did not spread to the mill, Ioading and receiving warehouse, moulding warehouse, or the air drying yard. None of our rolling equipment was lost except a pick up truck and one small fork lift. Most of our records were saved.

W'e are going to rebuild as soon as possible at the same location, but will continue to do business as usual in the interim. In the meantime temporary offices will be used and we will be servicing our accounts from our Union City and Sacramento yards, when necessary.

Posluons wanted 25t a word, mlnlmum 22 words (22 words : $5.50). AU others 35, a word, min. 20 words (20 words - f1.00). Phone nurnber eounts as one word. Boxed ads S1 extra. Fancy headllne or borders S2 extra. Box numbered ads add E1.

Glassfif fied Advcntfisemn@rDts

Names of advertlsers uglng a box numbr not be released. Addres8 all repugs number shown in ad ln cfe of Thd M llfsg&zlne, 5?3 So. LaJ<e Aye., Paeadena, t. 91101. Deadltno for copy ls tho 20th. To call ln an sil: (213) ?92-4098.

HEIP WANTED HELP WANTED FOSITION WANTED

ESTABLISIIDD CAI,IFOR,NIA lumber and wood products wholesale distribution company has openings in the San Francisco and Los Angeles areas for experienced and ambitious men. Salary plus commission and fringes. Average salesman earns $2000 per month after one year. Write box 6 c/o this publication. (Our people know of this ad.)

EXPERIENCED OUTSIDE contractor salesman. lumber and roof trusses, truss take off, Salari open commensurate with experience. Mall resume to Solana Lumber Company, P.O, Box C, Solana Beach, Calif. 920?5 (San Dlego County).

TEr-FPEONE OBDEB DESK SAr-ESMEN. Hunter Woodworks, Inc., 1235 East 223rd St,, Carson, California (2L3) 715-2544 and 835-56?1.

.I]u]IIEDIATE OPENfNGH managers to $2O,0OO per year; 6 asst. managers to $15,000 per yr. Rapidly expanding chain of lumber & frardware discount stores in So. Calif. Tremendous eareer opportunity in our modern, new stores. Send resume nowl Wrlte box 11, c/o The Merchant.

WANTED: ALL AnOUND man for growing Los Angeles area building supply store. Experience preferred or wlll train right person, Send resume to box 10.

SOUTII BAY REDWOOD CO. desires to employ a manager for its new custom milling opera- tlon in Orange, California. This man should be quallfied to maintain adequate inventory records and coordinate the proper flow of customers' lumber through storage, mllling and final output. Call Jim or Harold M. Frod- sham (213) 6?6-2261 or (2]..3) 772-5258.

UNITEI! T(l SERYE Y(lU BEST!

COUNTERIIAN, salary and commission. Experienced or trainee. Contact Bob Reed, Barr Lumber Co., \0142 Los Alamitos BIvd., Los Alamitos, Calilornia 9O12O (21.3) 596-4415.

TOP NOTCII aggresslve lumber wholesaler in Southern California needs honest hardworking salesman for top money Job. Reply box g.

INSIDE MAN needed for shipping, biuing, pric- ing and general olfice work. Profit sharing and Blue Cross benefits. Lumber experience necessary. State qualifications by letter only. Crenshaw Lumber, 1940 West 166th St., Gardena. Californla 90247.

STORE AND YARD help for new home center to open in Fullerton soon. Old line company, needs help with yard experience, hardware clerks, plumbing and electric sales people, floor supervisor, counter help, housewares manager and other store personnel. Paid vacatlon, free insurance, excellent worklng conditions. Reply statlng salary required, previous experience and full lnformation that would enable us to fully consider your applicatlon. Manager, Consales, Box 398, Garalen Grove, California 92641.

SERVICES OFFERED

JOHIINY TEE LI'IIBEB LO,AI)

SIGN PBINTEB

Specializlng ln danger flags, slde-load slgns, Job cards, etc. John Wellefs Printtng, 1842 W. 169th St., cardena, Caltr. 90242. Phone (213) 676-7522 or 323-7606.

A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer

United in their effort to provide prompt, efficient service on wholesale orders from our

United inventory of prime softwood lumber maintained with the retail dealer's needs in mind.

OBANGD COIINTY or Long Beach area. Experlenced ln management, wholesale, retall, estimating, construction. Able to invest 920M. For resume, write box 8.

FOR SAIE

USED EQUIPMENT for sale: two C-40-B Clark forklifts. 4,000 lbs. capacity, 1966-196? models. Hunter Woodworks, Inc., 1235 East 223rd St., ,C-qrson, California. (273) 775-2544, (213) 8355671.

OLLB 117-D bandsaw, 232 table saw, micrometer, good conditlon, need smaller bandsaw. Make offer. 3915 San Fernando, clendale, Californf a (zag) 245-9424.-

Get Results With MERCHANT MAGAZINE CLASSIFIED ADS!

All that's needed is a phone call or a short note to your friends at The Merchant. Let us help you write it. We're here to serve you. Call: (213) 792-3623 or (213) 792-4098

B@Nr\rNGTOr\ t8,ffiR+

Wlnlesalc Dirtribatar n Reail Yards

NfltrRGHAN]T

ffiItrRGHANT NNAGAZINtr tsUVtrR2S GUIEtr

tOS

TUIIABER

SOUTHERN CATIFORNIA

Son Bcrnordlno - Rlvcnlde Sonto Ano Areo

Ador,/Hilire ---..---.-.--..--(7111 525-1781

B.llw@d Co., Tho ---.*---..(7141 538-8821

Boire Coscode, Union Iumbor Region.-...-(714] 511-O6U

Corlow Co. .....,..-..-------(7'l1l 825-0672

RA

Gorsio-Poclfic Corp. (Plywoodl.-...--(213) RA

Gcorgiq-Poclfic Corp. -*--..-......-.t2l3l TR 7-5643

Hsllhon Aockin lumbcr Go.-*.-.-(2131 685-4506

Hedlund Lumber Sqld, lnc..-......--......---.(8051 495-1083

Hilf f.umber Co., [{ox.-.-....-.-......-..--.--...(213} r U 1-2610

Huff tumbcr Co. -.......-...-...--.-.-.l2l3l SP 3-4816

Indapcndent Building Molcriqlr Co. ........(2131 636-8345

lonc Lumba Co. .......---......-..........-....-(213) AN 9-0674

lodlcry, Dcvld E. ....-..-.--.--*..(2131 CH 5-8805

lrlorquort-Wolfa Iumber Co. ....--......--.....(213) 625-1191

Muluof lrloulding ond Lumb.t Co....,....{2131 ?A l-0877

N.th Lumb{ Solc, A. W.-....--..-...-..1213) 872-1280

Orso€d, Rob.rt S. .-..--*--...(213) Vlt 2.8278

Pocific Fir Solq ...---...-......-..-.......-...----..-.-..(213) 682-3533

Poclflc lumbcr Co., Thc...-...--...-...(2131 CU 3-9078

Pocific-lrlodiron lunbcr Co....--..-.'.-..(2131 SP ?-2292

Pon Atiotic Trqding Co., Inc...--...-.......-..(21 3l 268-2721

Pcir€c Compony, Al ...-.----.--.-----.......-.(21 3) 626-5601

lolqndo Lumber Co., Inc............-..-(213) ZEniih 9-8843

loundr lumb* Co. ..*-.---.---l2l3l U5-2395

P.nb.nhy Lumbcr Co. ----_..(2131 lU 3-45t1

R€f [umbsr Seryice .--.............--,.--..-..--.-..12131 232-5521

Scnford-lusier, lnc. .*...._*...12131 AX 2-9181

Simmon3 Hqrdwood lumbqr Co. ..-..--.....(213) 723-6156

Simpson Building Supply Co....-..........-.....(21 3) 321 -9202

South Bqy Redwood Co, .....-......-..........-(213) SP 2-5258

Srohl lumbct Co. ---l2l3l AN 3-684/0

Stcndord lumber Co., lac.,.-......-..--..-(213) 685-,1O/tl

Sterling Iumber Co. --..--.--.-.------.--..--.--..(213] l A 7-6353

Summf t .lumbqr CD. ..-..-.-.-.--------.....-.------.(21 3) 636-571 5

Sun lumbc Co. --.-.--..-..(2131 V5-1251

Tocomo Lumbor Solcr, Inc. -.-..--.-..-...(213) MU l-6361

Torlcr, Web3lcr & Johnson, Inc.-........-...(2131 773-92OO

Torlsr, Webrfcr & Johnro, Inc. (Von Nuyr) ...........--t2l3l 786-7056

lwln Horborr Solcc 6....-.*.--...-.--.(213, 625-8133

Unltcd Whlso. Lumbcr Co..--..-..-.-.-..(2131 OV 5.56@

Unlt.d Stols Plywood Corp*.-.*..(2131 LU 3-3441

U.S. Plywood Corp. (Glcndqlc)......*-(2131 Cl /G2133

U.S. Plywood Corp. lLong Bcochl...-.....-...H8 2-3901

Vono lumbct Co, ...-.--...*-..-...(2131 AN 9-0607

Wadlins-Nothon Co. .-.-......-..-.....----..(213) CU 3-9028

Wcycrhocurct Compony *-.-..-...-(2131 Rl 8-5/t5l

Worehoute (Anoheiml ....-...---....----...---(7111 772-5850

Wholcqlc Forcrl Pr.duclt ...-..*-.......12131 583-6013

W@dlond Produclr.-.-.............--...--...-...-.(71 1l NA 2-3456

TREATED TU{B€R-POTES_PII.INGS_TIES

Kopperr Compqny ...-.-(2131 830-2860

Son Anlonio Conrtruclion Co....__...--...-...t21 gl T7g-15O3

Tmtcd Polc Bultder.. 1nc........------.--..t71,1) 9A6-1166

t r r.r.woRr(-DooRs-MourDt NGsBUt IDTNG TAATERIAI.-PAINT-.'fl ANDWARE_ETC.

Bellvood Co.' Thc --.-.-.----------..--.....(21 3) 629-351 I

8.vcrl, l onofocturlng Co. .*-.--..(213t 755-8564

Corlow Co. (Los Ansel6l ----.....-.............(213'l 233-6291

Corlow Co, (Pocoimo) (213) 899.5208

Curry & Sorenrar ...-.....(2131 118-1115

Docot Monufocluring Co., Inc..--------------,(213) 680-9926

Dcft' Inc. ...-..-....-.....-.(2131 775'2329

Griffin For*t Products ......--.--...---....-...(71lt) 193-1519

Hofmcr Hordwora ond Soles Co. .--..-..-...(2131 685-7750

,ohnton Pst-D.t, Inc. ....-...-.-----.............(21 3) 319'1971

Moplc 8ros., Inc. ----.-........--..-..........-.(21 3) OX 8-2536

lAorn Suppllo, Inc -.-.........-...*.(2131 AN 9-0657

Nordohl rrlonufoclurlns Co. -.._*1213) 819-2675

Sto-l.ube, Inc, .....-.................-..-..-....-----.(21 3) 771-1 571

Sirolt D@r E Plywood Corp.*.--...(2131 CU 3-8125

Torter, Webrter & Johnon ..--------.---..------..(21 3l 773-9200

llnbcrllno Forat Productt, Ins....-- ...(213) 860-3872

Woodlond Produ<ls-........-....-..----------l7l 1l NA,l-5678

SPECIAT SERVICES

Bcrkot 1 fu. Co. -.....--.-.-.--..-...(2131 875-1163

Collfomlo tunblt lmprctlon Srnlcc-.l2l3l NO 5-5/t3l

Cc:f Plolns l lll -.....-*.--_l2l3l ,A 2-ll8l

Mqtheny R.nt-A-Skill .....-.....-----....-.....(21 3l 381 -5255

l{loml-Corcy lrtfg. Co. .*--.-_*(2131 Zr3-851t

NolPot Corp. -..1213) LU 3-1056

So-Col Commorclql Srel --...-....-...-..-.t213) 685-5170

Sumnsrbcll.Spadrpocc -.--....-....---.....(21 3l 923-0686

tUI BER HAl.lDtlNG AND SHIPPINGT CARRIERS

Georgio-Pccific Worehourc .-._-(7lrll OV 4-5353

Horbor Lumbrr (Al Wllronl**...{7ll) OV 4-8956

Frmm & Co., Stcphon G. -....-..(7t41 OR 3-3500

Hobbr Woll lumbcr

Corp. (Sontc Anol...--...(7141 838.7000 Woodlqnd Produch----...---.....-.---........-..-(71 4) NA

SAN FRANCISCO

Ar@to Rcdwdd Co. --.-.-.---..41151 lU 6-2067

Boi5e Co3code. Union Lumber Region -.-.(415) SU l-6120

Fcryth Hordwood Co. ...............-......--.---..-.(,11 5) 282-0,| 5l

Gorglc-Pcclf ic €orp. -..-.-.........---....-...(41 5l 87 l -9 678

Holfinon Mockin [umb€r Co.,.--.--.--.-..--(415] 167-811A

Hlgginr lumber Co., J. E. ............--..--.---(4151 VA 1-874

Hobbr Woll Lumb.t Co.. Inc..----...1415) Fl 6-60@

lmported Hordwood Producl3 Asrn.----....-.(415) 4:13.,{878

Jordon Componic -----(415) 342-6084

Lqmon Lumbor Co. ...-.............-.............-.-(415) YU 2-1376

Pqciflc Lumber Co. Tha..-.-..-.....-.-l4l5l 771-17@

Poromino lumber Co. --(1151 421-5190

Rofondo lumbs Co., lnc. ........--.-..-...---.(4151 167-0600

Sifmcrco, Intsmqllonql --.-------...-,..(4151 776-12Co

Tori.t, Wcb3ter & Johnron, lnc. ...-.....(,tl5l PR 6-4200

Unitod Srqter Plywood Corp. .....-...........(,f15) JU 6-5005

Wcndllns.Nothcr Go. ....-***.*1415) SU l-5363

SASH_DOO RTWI NDOWS-MOU ID NGS

BUITDING A4ATERIAI.S_PAINT_HARDWARE_ETC.

TREATED I.UMBER-POTES

Xoppcrr Co,, Inc. ...-.......-....-..-..-....-.----(41 5) 592-3330

Wendlins-Nothon Co. ...-..-...-.-....-........-.-SUlfot I -5363

sPEC!At SERVTCES

ncdwood Intp*tion Sorylo -..--...EX

GREATER BAY AREA I.UIABER AND IUAABER PRODUCTS

Atkinron.Sfutz Co. *-.-*.---.....--345-1621

2-7880

Bollwood Co., Thc .........-.-..-..--..--.....(408) 356-2600

Boldt-B{com Lumber Co. .-.......-...-..--.(415} 527-3lll

Bcntrlnslotr lumbcr co. ......O1 8-2881 Colifomio Lumb€. Sqlcs .--....-..--..-------------.(415) 53,1-1004

Colifornio Plywod Cqp. ..--.-.---...-..------.-..(,ll 5l 652-51 53

Ht 3-503r vA 2-5r5t

Colifornlo Poclflc Sslo Holmt lunbrr Co., Frcd Jqnq Redwood Sole ..-... u3-1878 822-1611 Pocif ic Ff r Sdf c| ..-.-------.-.-.----...-.-..--1707, 822-2181

Simpron Euilding Supply Co....-.....-.-..-....-(7071 822-0371

Slmpron Timbor fa. ----.---*.-Va7l

NNtrRGHANT NNAGAZINtr BUVtrRTS GUIDtr

PACIFIC NORTHWEST STATES

WINLOCK Shclf,lown C.rp. su 5-3501

BEND lrtclr-Sconlon coRvArus .1503 EV 2.2511

Con-Fob Equlpmcnt Co. .....-....................-.(503) 752-2955

EUGENE

Fnmonl lordf P.oduclt --..*..-.1503) Dl 3'9267

Gcorgio-Poclf ic Corp. -..-....-..-......-.....(503) 345.4356

WHITE CITY

Afder Monufocluring Co.--...-------...-.....-..----(5031 826-1OAg

cotoRADo

COLORADO SPRINGS

U,S. Plywood -..-...........(303) 636-5021

DENVER

U. S. Plywood .....-...(3031 ?2?'!25!

Dcnver R6d. Supply Co. --------.......(3031 292-9O9O

Gcorgio-Pctflc corp. ----------..-----.---.-(3031 623-51 0l

Koppqr Co., Inc.

591'ql?l

Wiycrhacus Co. .........---.--.--...-.......(3031 433'8571

an8-1112

Tumc Lumbcr Co....--... cA 6-6661

U.S. Pfnrood €orp. ...-....-....---.-..-......(5031 CA 7.0137

Wcycrhocurct Cr. ...--..........-....-........---..(5031 226-1 21 3

SALE'IA

U.S, Ptywood €orp. -.-.--.---_.1503 CA 7-0.4:lZ

OBITUARY

DEWIIT TATMADGE CASPARY, SR.

De'ffitt Talmage Caspary, Sr., president of Atlantic Lumber Co., Bell, Calif., died August 4 in an Arcadia, Calif., hospital. He was 80.

Born in Tyler, Texas, April 2, 1889, he went to California 45 years ago. He was in the lumber business in Bell for 40 years. He was a past president of Bell-Maywood Rotary Club, a member of Palestine Lodge 351, F. & A. M. and was active in other civic affairs. Before going into the lumber

business he was a U.S. immigration official.

Survivors are his widow, Irene; a son, Thomas, Sacramento; brother, Claude, Laguna Hills; a sister, Helen Walker, El Paso, Texas; and three grandchildren.

Nickerson-Borrington Move

Nickerson Lumber Co.-Barrington Plywood recently moved into their new 2Vq acre facility in North Hollywood, Calif. 'The company sells lumber, plywood and specialty products to industrial and retail accounts. The new yard is on a spur track

and features 24-hour delivery service.

Combining spirit and experience, the company has grown into a $I.5 millio'n operation. In January, 1965, Bill Nickerson, Nickerson Lumber Co., and Albert Foreman, Barrington Plywood, merged to become Nickerson Lumber-Barrington Plywood Co. Al Foreman has 20 years experience in the lumber business" 12 vears outside the United States. Bill Nickerson started with Neiman Reid, Los Angeles, later establishing his own business.

Taking charge of sales is Chuck McKeon with Ken Ings and Bob Lopez as salesmen.

Western Lurrber & Euilding Mafericls

lnland. Seraice iloesn't stop when the sun goes down. Bright lights illuminate the yard during the eaening hours as Inland personnel quickly laad trucks frorn-our huge luntber stordge sfteds.

$[RA[TD00R thee," tity Leader in'6s