Attention grabbing P.O.P. material boosts moulding sales

lltHEN it comes to moving more lU wood moulding, quality merchandising aids are invaluable. Browsing consumers get ideas by leafing through moulding literature or by taking it home to read and coming back again as a moulding customer.

To help meet this basic need, a myriad of consumer education pieces have been developed. They include:

How to Work With Wood Mouldings

- Designed for the do-it-yourselfer, this popular brochure goes step-by-step through all the basics of working with wood mouldings. including measuring. mitering, coping and splicing. Many of the profiles available, plus ideas on their use, are illustrated.

How to Finish Wood MouldingsShows how to apply a professional-looking finish. Explains differences between paints, stains, clear finishes and other finishing products. Also covers tools required and clean-up.

How to Work With LatticeThis 32-page book shows inside and outside uses of lattice. Contains ideas for wall and ceiling designs, furniture trim, doors, boxes, screens and more, plus alternative moulding profiles.

How to Make Picture FramesContains illustrations and easy-to-follow instructions for the do-it-yourselfer on how to make picture frames using standard mouldings. Also tells what tools to use and how to finish the frames.

How to Install Interior Jambs and Exterior Door FramesCovers the step by step installation of flat and adjustable split interior jambs and exterior door frames, plus casing application and door installation.

How to Install Ceiling MouldingsShows the reader how a variety of individual profiles and built-up profiles of two or more standard mouldings will look in place. Also covers tools needed, preparation, mitering, coping and splicing.

How to Build Up Wood Mouldings to Create Larger Profiles - Designed for those who wish to combine one standard profile with one or more'standard profiles to create a large, ornate moulding that reflects the historic richness of colonial America.

CUT Al{l| PASTE techniques using materials provided in do-it-yoursell kit produce a wood moulding profile chart for point of purchase use.

Design and Decorate with Wood MouldingsContains full-color photos of various rooms showing extensive use of wood mouldings. Prohle drawings of all mouldings used to create the finished designs are also shown, plus suggested alternative profi les.

From Tree to TrimColorful 48page consumer's guide to wood mouldings. Covers such topics as history, manufacturing process, patterns, uses, and instructions on how to work with mouldings.

500 Do-It-Yourself Wood Moulding ProjectsThis idea-filled book shows how to use wood mouldings for building everything from birdhouses to bookshelves and door trim to drawer dividers. Illustrates all the traditional uses of wood mouldings plus hundreds of new ones.

Wood Plank PanelingThis fullcolor brochure shows numerous room applications of this new paneling product. Also contains installation and finishing recommendations.

However, consumer-oriented pieces aren't the only merchandising aids available. The following help dealers and distributors bring prospective buyers into stores and increase the chances of getting a wood moulding sale once they are there:

From Tree to Trim (Salesman's Version)A comprehensive 96-page guide that contains all the basic knowledge a retail or wholesale building material salesperson needs to know about wood mouldings.

Story at a Glance

Suggestions for building moulding sales with consumer education materials... point of Purchase display kits.. advertising clip art. video cassettes for sales training.

Advertising Clip KitContains l2 pages of wood moulding and millwork ad slicks. All copy lines and art in the kit are camera ready for pasting onto a layout for printing.

Wood Moulding Wall Chart KitComplete do-it-yourself kit that comes with everything needed to prepare your own individual wall chart for printing. Includes l2 pages of camera-ready moulding profiles and headlines.

(l'lcasc tunt to page 78)

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Pay 'lV Pak Store.s Int'., Kent. Wel., is in a 52l 2.5 nrillion leveraged buyout by Rosew,ood Hoklittgs Crsrp., which includes the Pay 'l{ Pak chairman and other company oflicials, following court rulings against corporate raider Paul lJilzerian

Closed Lumber Ole lacilities in Solana lleach, lrallbrook and Temecula, Ca., were purclrased for S6.731,185 in bankruptcy court bl,' LVcstem Lumber Co. lrr'., National City. Ca.. which has reopenecl them under the Western Luntber nnn"te

Mattheis Luntber Co., llig }lear Lake, Ca,, has liquidated afier 26 years.

Inter-Mountain Wholesale Hardn'are C-o. rvill open jn Denver, Co.. in Septenrber

. Ace Hardttare, St. llelens. Or., plans to double its floor space to I I,000 sq. fi.

.\iatirtttctl Lturthar & Sultpty, Fountain Valley, Cla., which will open a 57,000 sq. li. store in Riverside County this month and a San Diego County, Ca., unit in Feb. '88, is negotiating for additional sites in Oranse County, Ca. .

Bcrr Lumber Ca., Los Alamitos, Ca., is celebrating its 75th year in business ...Fleminc Lumbcr, Los Angeles. Cit., is celebrating its 4lst year in business...J &,1 Mill and Lurnber Co., St. Cieorge. L r.. has been in operation for 40 years l{ome Lumber Co., a three unit operation in Alamosa, Monte Vista and South Fork. Co.. has filed for Chapter 7 bankruprcy

. Wickes Cos. has closed the Wickes Lumberstore in l--remont, Ca.

Houston Lumber Co., Indio.

Ca., had an estimared $20.000 loss in stored lurnber fronr a fire of undeternrined origin

Grayhaw'k West Int'., is a new LJnion Gap, Wa., operation fbrnred by Pat l)arnton and Bill Il. Gray , Cal Oak Lumber Co., Oroville, Cia., has expanded, addinganrouldcr...

Mest'alero ..1pot'|rc has openecl a sawmill in N{escalero, N.M. . . Fontana Wood Protluos has been opened by Harry llolnres and Jack O'flannon in l;ontana, Ca. (see story, p. 38)

Pltitlips Pl,lu'ood ('o., North Hollywood, Ca., has purchased the assets af McP's plywoocl distributor, San Bernardino, Ca., and will relocate the div. to a new plant in Riverside, Ca., this monlh

Attlinson Luntbcr.Shles 1rc. has closed its Arcaclia, Ca.. office, consolidating sales at the Pomonzr, Ca., office, according to Creighton W Anlinson, pres. ..

WTD Industries, Portland. Or.. has acquirecl Superior Luntber, Int. in Columbia Falls. Mt.. and l\'lorth Put'ilit' Plyx'oot), (rrirham, Wa. . Paci/ic Basin fbrest Prodi.rcl.s, Portland, Or., and Kitntruss Corp. r.r'ith planrs in Lathrop. Chino and Oxnarcl. ('a., Uoitr div. of ACI America, have been acquired by Ant:il Holdings, Irvine,Ca....

.llpine Veneers, Portland, Or.. has relocated its wholesale lumber div. to Eugene Willamerrc Industries' new sawmill in Dallas. Or.. is complered . . Waldron Forest Products, Carmichael, Ca., is celebrating its 9th year in business Meriners

The Merchant Magazine forest Proclut'ts, Santa Ana. Ca., celebrates its I lth annir ersarv this month... Lonp Bt'atjh Pltwootl und Lunbu' ('o.. Long Beach. Ca., is observing its 40th birthdin tlris _rear

Stanline 1rc., San I)iego, Ca., will celebrate its 2tt veur anniverslr-v with an open house at the warehouse next nronth... Milgord Mantrlat'turittg, which has lacilities in Wa., Or., and Ca.. is celebrating its 2,5th anniversary.

Genovo, I)avison, Mi., ha; opened a 40,000 sq. ft. facility in Sparks. Nv. . GS Rooling Produt'ts Co., Dallas, Tx.. has consolidated its Norlh and South California Regions inro the Pacific ILegion based in Pleasanton,Ca....

Lauisiano-Paci.lic Corp. has begun operations at its new Waf-erwood plant in [)awson Creek, 8.C., opened a new sales/ service office and two reload centers in Concord, Ca., plus adding six field reps to beef up its western market position

Pacific Lunber ( o. has stopped logging on only three of 50 approved Timber Harvest Plans pending Sept. court acl.ion on an environmental group's legal challenge, not conrpletely as indicated here last month; logging and sawnrill operations arc not alfected..

Oregon gov. Neil Goldschmidt has signed a bill creating a lnrdt+,ood aclyisory rcmmittee within the Oregon State Dept. of I'orestry.

Ifousing starts s/ry?rud 0.7oio in June (latest figs) to a I ,-590,000 annual rate. .. single-family slarts down 2.40h; multi-family starts up 3.1olr; permits up 1.40/o; starts in thc west were up 13.3(\'

Georgia-Pacifit'had a l2olt second quarter profit increase. . Potlott'lt's wood producis group