Nature Put the Oualitv in Our Cldars. We Put It in Our Packaging.

Our mill in Springfield, Oregon, has earned a reputation for producing an exceptional product unmatched in quality . .Dougtai Fir cleirs from Pacific Northwest old growth.

So, maybe you can understand why we're so particular about the packaging for our clears. We neatly enclose them in a 6-mil vinyl wrap. clear, so you can see the quality inside.

And inside, our clears come in an assortment of sizes to suit your needs: b00, 1000, 2000 and

4000 board feet per package in length assorrmenrs of 6 to 16 ft., 6 to 20 ft., and 10 to tO it.

. Our quality packaging for our quality clears is just one more.reason to make Weyerhaeuser your First ChoicelM

Get the details now. Call Weyerhaeuser Forest Products Company Customer Service Centers: Western hegio.t

OR

CA

206t854-3550

503/646-0611

80u973-75t4

916/371-1000

4r5t786-1700

408t297-945r

2091486.622r

2r3t7 48-545r

714t772-5880

2r31926-66L9

818/894-4015

714t877-6t00

6021269-354\

303/433-8571

(IUR LRTE$T 0IPITAL EXPAl{Sl0l{f'*

(a ,"* with a orime access seventeen \ ".." site iriHealdsburg Califomia. L,/ Conskuct the most modem and efficient facility for the distribution and remanufacture of redwood, cedar, and clear fir finish. Add state-of-the-art machinery and equipment throughout. Staff with some of the most experienced lumber-wise specialist* in the business. Now you have a measure of the dimensions of our latest Capital Lumber expansion in Healdsburg.

You'll profit from the expanded service capability afforded by this strategically situated new link in our distribution network which already includes operations in Arizona, Southem Califomia New Mexico, and West Texas.

You'll profit from our expanded ability to respond to your specialized lumber needs. The new Healdsburg facility has the latest equipment for kiln drying. And when fully operational later this fal| it will include computerized state-of-theart capabilities for surfacing and profiling to customer specifications. At the same time, our effective market reach has expanded to embrace the west, southwest, and mid-America regions.

So why not Capital-ize on the profitable dividends available to you in our latest expansion. We look forward to serving you on your requirements for redwood, cedar, and fir finish. Soon.

Serving the lumber and home center markets in 13 Western StalesSince 1922

AUGUST I 987

VOLUME 66, No. 2

New Ways To lmprove Moulding Sales Techniques

Moulding Experts Tell What's Hot, What's Not Dealers AreVital Moulding Sales Ghain Link

Short Cuts To lmproving Store's Short Sales

Attention Grabbers To Boost Moulding Traffic

Sale Of Oil-Based Paints/Stains Under Fire

Pressure Treated Wood Useful In Renovations

Hardwood Grading Course Trains 20 Lumbermen

P&M Cedar Products To Open Cut Stock Plant

Moulding Can Be Made A Buyer-Friendly Product

Weyerhaeuser Open House Attracts 3O0 Guests

Timeless Happenings Viewed From 25 Years Ago

Editor-Publisher David Cutler

Senior Editor Juanita Lovret

Assistant Editor David Koenig

Contributing Editors Dwighl Curran. Gage McKinney, Ken Thim

Art Direclor Martha Emery

Staff Artist Parie Petty

Circulation Alice Nielsen

The Merchant Magazine (USPS 79656000) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660, phone (714) 852-19m, by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach. Ca., and additional offices. POSTMASTER: Send address changes to The Merchant Magazine. 4500 Campus Dr, Suite 480, Newport Beach. Ca. 92660.

ADVERTISING OFFICES

Advertising rates upon request.

From all stales east of the Rocky Mountains: Contact Jean Waggoner, national sales manager. From Arizona, Nevada and California: Contact David Cutler. Both may be reached at (7 I 4) 852- I 990 or by writing 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. From Washington State, Oregon, Idaho, wyoming, Montana, Utah, Colorado and Canada: Contact Carol Holm at (206) 3400680 or l0l8 Lloyd Building, Seattle, Wa. 98 l0l

ST,tsSCRIPTIONS

Change of Address-Send subscription orders and address changes to Circulation

Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 9266O. Include address label from recent issue ifpossible, new address and zip code.

Subscription Rates-U.S.: $9-one year; $l5two years; $2O+hree years. Foreign: one year payable in advance in U.S. fundsCanada or Mexico: air-$35; surface-$30; South America: air-$55; surface-$30; Asia: air-$68; surface-$3O; Europe: air-$98; surface-$3O. Single copies-$2; back copies-$3 when available plus shipping & handling.

The Merchant Magazine is an independently owned publication for the retail, wholesale and distribution levels ofthe lumber and home center markets in 13 western states.

DAVID CUTLER editor-publisher

Turn your profile this way, please

I N fHe not too distant past, moulding and I millwork were often relegated to utilitarian uses. A baseboard here, a covered drywall joint there; some window sills and a nominal door jamb. Stairs did their job, but mostly without flourish or drama.

No more. Today's world of moulding and millwork is an expanding one, filled with exciting new uses for these products. Glamour is more often than not an integral factor in their sales. Upscale homes, offices and other commercial structures add value and salability through innovative uses of moulding and millwork.

Do-it-yourselfers were quick to seize the opportunities inherent for decorating and plunged in to learn the mysteries of the miter box and master the matching of moulding profiles. The increased advertising and promotion dollars that industry put towards marketing produced profitable fruit.

Alert dealers and wholesalers also seized upon moulding and millwork, aware that their better than average markup ensured a better than average return for their energies. New uses were found; creative wholesalers told their customers they could even make Christmas tree ornaments from moulding while dealers pushed moulding as a way to dress up walls, doors, cabinets, you name it. Millwork houses bolstered a return to fancier, more elaborate staircases as the public gained increased appreciation of them. Clever d-i-y products even allowed the homeowner to add hand rails, balusters and fancy newel posts to their stairs themselves.

The future of moulding and millwork looks very bright as the marketing efforts of today build upon the investments made earlier. In an increasingly competitive business environment, these high profit items warrant ongoing attention from those whose interest lies not in volume but in profits.

Sunshine. And a cool breeze off the Pacific. Those are two of the tools Georgia-Pacific uses to S-dry Common and Rustic gades of redwood at our Ft. Bragg mill in northem Califomia.

But sometimes Mother Nature needs a little help. So we also use pre-dryers, dry kilns and other modem facilities to assure consistent quality in our certified, kiln-dried Bee, Clear ahd Clear all-heart gades.

Plus, we're members of the Califomia Redwood Association and the Redwood Inspection Service. So our gade stamp is yotir assurance of quality from the people who know redwood best.

Our Ft. Bragg facility is a full-service Douglas Fir mill, too. And that means one call can get you nruo of the best producs Georgia-Pacific-and Mother Naturehave to offer.

call today: 7071964-0281. For redwood quality you can build on.