Merchant Magazine - August 1982

Serving the lumber, building materials and home improvement markets in 13 Western Sfafes-Since 1g22

Pictures tell better than words how versatile our have two more San Antonio buildings that were combuildings are. In (a) and (b), built for United pleted on time for a reasonable price. In (e) and (f) is Wholesale Lumber Co., Montebello, Ca., you can see a 60x80 with 5,000 sq. ft. paint treating building conthe quality of our construction in an 18,000 sq. ft. structed for Koppers Co., Ontario, Ca. The smaller building with slab. In (c) and (d), a 6,000 sq. ft. building in the background is a 3,000 sq. ft. dry storage area and a 2,000 sq. ft. two-story office area storagebuildingalsoconstructedbyus. Ourcustomers built for Home Lumber Co., San Bernardino, Ca., we are satisfied with our work. fuk themt

Frank Ruggieri, mgr. NORTHERN DIVISION

Hwy. 99 W. one mile south of Williams, Ca.95987

P. O. Box 837

(91 6) 473-5381

NOW ATSO SERVING OREGON

\7e can now serve your building needs in Oregon and Nevada as well as California. For information olease call

Mike Esposilo, mgr. SOUTHERN DIVISION

1280 Unit F-1, West Lambert Rd. Brea, Ca. 92621

(213)694-8361

(714\ 529-7790

(collect) to The Michael B. Esposito Construction Co. Nevada contractor's license no. 11131. Oregon contracror's license no. 30089.

BEL.AIR DOOR CO.

"The

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Seruing the lumber, building materials and home improvement markets in 13 Western States - Since 1922

AUGUST 1982

HOME SHOW LOOKERS BECOME GOOD CUSTOMERS

PRACTICAL WAYS TO SHOW, STORE DOOR LINE

NORTH AMERICAN WHOLESALERS HIT BOOKS

DOOR FIRM ACQUISITION TO INCREASE VOLUME

HOT ITEMS PLUCKED FROM HOME SHOW DISPLAY

YARD SEES NUMEROUS CHANGES IN 1OO YEARS

COMPUTER SOFTWARE PACKAGE FOR MANAGEMENT

MERLO NAMED NO. 1 FOREST INDUSTRY EXEC.

WHAT HAPPENS WHEN THERE IS NO MORE WOOD

ORNATE STAIRS REPLACED IN RESTORATION

WHOLESALE HARDWARE COMPANY GOES RETAIL

SOLUTION TO REDWOOD PARK PAYOFF OFFERED ROOFING

The Merchant Magazine

Publisher Emeritus A.D. Bell. Jr.

Editor-Publisher David Cutler

Associate Editor

Juanita Lowet

Contributing Editors

Dwight Curran

Gage McKinney

Richard Medugno

Al Kerper

Art Dir€ctor Martha Emery

Staff Artist Nicola O'Fallon

Circulation

Kelly Kendziorski

The Merchant Magazine (USPS 796-5@) is published monthly at 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 9261610, phone (714) 549{393, by The Merchant magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional offices. Advertising rates upon request.

ADVERTISING OFFICES

FROM WASHINGTON STATf, & IDAHO: contact John V. MacKay, 157 Yesler Way, Suite 317, Seattle, Wa. 98104. Phoire (206) 621-1031.

TROM NORTHERN CALIFORNIA & OREGON: contacl David Cutler, 4500 Campus Dr., Suite 480, Newporr Beach, Ca.92660. Phone (714) 5498393.

FROM SOUTHERN CALIFORNIA: contact Carl Vann, 205 Oceano Dr.. Los Angeles, Ca. 90049. Phone (213) 4723113 or (714) 549-8393.

F.ROM THE MIDlVEST: conlact Charles L. Lemperly. 1230 Brassie Ave.. Flossmoor. Il. 60422. Phone (312) 799-2166.

SUBSCRIPTIONS

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THE MERCHANT MAGAZINf, is an independently-owned publication lbr the retail, wholesale and distribution levels ol the lumber, building materials and home improvemenl bttsiness in the I3 Weslern slates.

EDITORIAL

Hitting One lceberg Can Ruin Your Whole Day

.FlNE interestingdeveloprnent of the current lf housing depression is the new and innovative financial and building ideas triggered as industry and government struggle to cope.

Sears Roebuck & Co. is testing new areas in their retail stores that, for the first time, offer customers a wide range of financial services and investments. Glendale Federal Savings & Loan's new Wilshire Home Service Center in Los Angeles, Ca., has become the nation's first s&l to go into the home improvement business. Savers can take out a loan, order a new roof, a den or a swimming pool and have them installed by a licensed contractor supplied by the home service center. The contractors will be chosen by the s&l on the basis of their reputation and credit stability and will be paid by the s&1, not the customer.

Various government agencies have been initiating new ways and re-working old methods in an attempt to subsidize mortgages to help both home buyers and builders. Southern California's Orange County recently released the latest in a series of tax exempt mortgage bonds, thus becoming the nation's leader in issu-

DAVID CUTLER editor- publ i sher

ing bonds to aid lenders and builders to offer below-market-rate mortgages. Mortgage rates to homeowners will be 1390, roughly 490 below prevailing rates. Directed at the so-called affordable housing market, they are restricted to first time home buyers or those who haven't bought a home in three years.

The City of Milwaukee, Wi., has approved construction of two experimental homes built with polystyrene blocks 20 inches thick, 4 feet tall and as long as 8 feet. City fathers predict that the plastic houses, the first in the nation, could reduce energy costs by 2590. Heating will be from body heat combined with the heat from electric lights and appliances. In extreme cold, space heaters can be used to provide an additional source of warmth.

These new ideas and concepts are only the tip of what we see as a mammoth iceberg of change floating out ahead of us. However we maneuver to meet these new challenges, it seems more and more likely that the dream of returning to a comfortable past is just that, a dream.

Seruina the tumbeL building maleilals and home improvemenl - ma*ets in 13 Westen Stales-Since 1922

When dealers compare computer systems their overwhelming choice is Dataline.

The underlying reason is that Dataline understands the complexities of your business. We speak gour language. Direct, results-oriented dealer language.

Unique among computer companies, Dataline has specialized for over eleven years in designing only programs to meet the special needs of building supply and home center customers. We start by helping you ask the right questions, by exploring the various aspects of your business, by identifying problems and opportunities. Only then do we begin applying the flexibility of a Dataline system.

And we don't stop there. Working with your staff, we make sure that every program i s runn in g smoothlg, efficientlg, pro fitablg.

DATALIN CORPOR/TION

Computcr Systeme for Bulldlng Eupply Dealers/Home Centerg

4 Danbury Road, Wilton, CT 06897

(2O3\762-2473

The results? It is commonplace for Dataline users to reduce inventory levels byl as much as 157", double product turnover rates, double collection of finance charges and increase gross margins by as muclras 5 percentage points (and sometimes more). -

It is also commonplace for dealers to achieve payback on investment within eight months of operational startup.

A California dealer uncovered all the answers he needed when 45 of our customers responded to his inquiries. He now relies on his own Dataline System.

Shouldn't you be considering a Dataline Computer System, too?

Send for the complete Dataline storyJust fill in this coupon and mail today: D

! Please send me Dataline literature.

n Please have a Dataline representative call me.

NAME

TITLE

COMPANY

ADDRESS CITY

Gase history of a home show

IJOME SHOWS take months of preparation for the Emanagement of Chandler Home Center in Van Nuys, Ca., but they are convinced that it is worthwhile.

"Not only are sales very good for the two week promotion,' ' explains Bob Landman, general manager, ' 'but residual sales for months after are also apparent. First time customers who only came in to see products demonstrated are now Chandler customers for good."

Since Chandler's management has been doing this sort of thing for a number of years, they have the formula down pat. This year's show in April covered two weekends, the lTth and lSth and?Ath and 25th. A 16 page tabloid mailed to 180,000 customers in their market area and two full page ads in the newspaper alerted the residents of the area. Three weeks before the show, 2,000 8%xll bag stuffers (see at right) were distributed.

Story at a Glance

Home show attracts new customers heavY Promo' tion months of PreParation

. . . organization, attention to details pays off.

In addition to offering good prices on merchandise, the store lured customers with over $5,000 worth of prizes including two grand prizes consisting of a complete new den worth $1,200 and a security package worth $1,100.

As soon as the dates were set for the show, Chandler

invited vendors to take part. Over 200 attended both weekends demonstrating numerous projects for hundreds of do-it-yourselfers. The most popular demonstrations judging from crowd reaction were power tools from Black & Decker, Hitachi, Skill and Dremel. Other demonstrations included Behr products, Krebs and Graco spray guns, Formby's furniture refinishing, Weedeater line-trimmers and Drip Mist irrigation systems. Many home security products were

(Please turn to page 35)

$ot)

C0L0RFUL flags and banners provided a festive settino ior the annual Home Show at Chandler's liome Center, Van Nuys, Ca. Customers came to eat 49O lunches, watch

demonstrations of 0ower tools, furniture refinishing, gardening, decorating and security products, win prizes and take advantage ol bargain buys. Most will come

back with first timers becoming regular customers, according to the Chandler management who leel strongly that home shows pay off.

That's what makes L-P redwood commons so perfect for today's market. The big investment you've come to expect with redwood simply isn't there. For you, or your customer.

But there's plenty of that redwood drama. In fact, the knots and sapwood give a striking look even the higher-priced grades can't match.

So make the most of these difficult times by selling real redwood at unbelievablv low prices. L-P redwood commons can be the bright spot for you this summer.

Call today for immediate delivery. Order green or dry knotty select. And while you have us on the phone, ask about our redwood kiln dried uppers.

Louisiana-Pacific Corporation. Albuquerque, NM (505) 873-0511 Cloverdale, CA (707) 894-3362

Fremont, CA (415) 657-6363 Rocklin, CA (916) 624-4525

Orange, CA (714) 998-6500

Phoenix, AZ (602) 246-157 8

Samoa, CA (707) 443-7511

UIPL"Hx?friffi'#*

Some solutions to the door display dilemma

lll/HAT is the most effective way UU to display doors? This question is important to the retailer as the continuing tilt of business from contractor to consumer makes it necessary to bring doors onto the selling floor from the warehouse and catalog order desk.

Manufacturers in their move to do-it-yourself installation features have become aware of the problem, too. In support of the dealer and their product, they are stressing informative packaging with cutaway illustrations to show the features of the door as well as basic installation steps. Most manufacturers also are providing floor displays which allow the customer to touch and try as well as see the built-in advantages of the door.

While many retailers find these manufacturer provided displays satisfactory, others tend to more aes-

thetic or innovative merchandising.

Outstanding examples seen in the field include a four-sided kiosk with a handsome door mounted on each side. Another custom built display is

Story at a Glance

Changing door market requires consumer oriented merchandising changes displays more important . . innovative designs, less jargonneeded...

automated with doors moving on tracks to provide a continuous display much like those used to showcase watches.

A common technique is to place doors on a platform head high, or higher in some cases, with stock kept in a variety of slot or bookcase type storage racks below. While this provides the advantage of allowing numerous doors to be displayed, many consumers dislike not being able to touch the doors. To the very short or myopic, the distance overhead can be forbidding.

The cutaway house provides an ex-

D00R DISPLAYS with hands on appeal score high with customers whether they are custom designed for use in a cutaway house (top photo) or provided by the manufacturer (center). Customer (lower photo) examines stained portion of door to see how it will look when installed.

ST0RE PtAlll{ll{G management designed this door display which is used in Angels Home Centers including the one scheduled to open in lrvine, Ca., in September.

cellent solution to door display, allowing the doors to blend into displays of other building products. Customers, too, like the opportunity to walk through the doors and try the handing. Doors lined up against a wall can be installed to open, but the customer misses the pleasurable feeling of stepping through.

In addition to the satisfaction of touching the doors, opening and closing them, shoppers rbport that they like to be able to back off from a door to capture the perspective they will encounter when it is installed at their home. Also considered a plus by prospective buyers is the advantage of seeing finished samples. The stained or painted door often differs in appearance from the raw wood door to consumers.

A vignette can provide an effective display ofan operational door. A bit of carpet or flooring with an accent of green plants and a background of wall covering glamorize the setting. The major drawback to this type of

display is the space it requires.

If the store lacks room for displays, an audio visual approach should be considered. Customers can view slides of the various doors stocked. Home settings will enable them to relate door and architectural styles to their own situation. Also helpful are charts of door terminology and door styles in the display area. Many customers, unaware of even the simplest terms such as handing, are mystified by stile, rail and pediment.

Cross merchandising is a must. Hardware and security devices should be available in close proximity to door displays, just as doors should be featured by picture displays and signs as well as the real thing in the hardware section.

In a self-serve situation, it is important that the buyer be able to remove his choice of door from stock easily. Another consideration is the trip through the store to the cash register and then to the customer's vehicle. Unless a suitable conveyance is provided, customers may hesitate to make the purchase.

The Merchant Magazine's freld survey shows that there is much room for improvement at most stores in the displaying of doors despite the best efforts of store planners. The retailer who builds a better display will probably find his door sales soaring.

If you hove on effective or unusual method of disploying doors, we would welcome a brief description or diagram with q picture for use in a future issue-ed.

DISPLAY on top with slorage on lower level is used at Angels stores in California (top photo). 0'Malley Building Materials employees designed this door display and slorage rack (center and lower pholos) for their Arizona home centers. The lenoth ol the fixture can vary according to the ahount of soace needed.

Wholesalers hit the books

By Ralph Lamon Lamon Lumber Co. San Francisco. Ca.

aFIOMING from 19 states and Ytwo provinces of Canada 38 students shepherded by four Oregon State Forestry professors, and nine industry instructors spent five comprehensive days in mid June on the Corvallis OSU campus at the second annual Wood Marketing Association Seminar.

Conceived and developed by the North American Wholesale Lumber Association to provide an opportunity for young NAWLA people to get a concentrated over-view of the wholesale industry presented by top academic and industry representatives, the seminar was loaded and overloaded with a solid comprehensive schedule. Classes started at 8 a.m. and ended at 4:30, but seminars, field trips and informal discussion groups extended the learning experience far into the night for the student group which included seven women. Attendance was close to 10090 all week.

Starting with lectures by the

forestry staff about the location and properties of North American timber resources, it included kiln drying, grading, claims, order processing forms, sales and marketing techniques, buying, selling, ethics, mark ups, profits, collections, credits, wholesale competition, sawmills, values, trends, office wholesaling, distribution yards, transportation, the future of wholesaling and other aspects of our field too numerous to itemize here. Each subject area was pre-assigned and coordinated to prevent overlapping and repetition. Each lecturer encouraged questions and class participation was spirited.

Story at a Glance

Wholesalers association repeats its successfulwood marketing training sessions

The class was terminated by an examination (on the tough side incidentally) on the last day. For the second year in a row the top score was achieved by a woman NAWLA assistant, Sue Kohnke from Pete Niebling's Chicago office. A graduation banquet presided over by NAWLA president Wilf Livermore was held in Corvallis on June 18.

The NAWLA instructors were essentially top association brass headed by Glenn Banks who chaired the education committee responsible for creating the seminar: Wilf Livermore from Ontario; formerNAWLA Presidents Bud Knight, Lawrence R. McCoy, and Ted Bloch of Chicago. In addition, Bill Sheathelm, Lansing; Gordon King, Hampton, Portland; Jim Davis, Woodcraft, Peachtree City, Ga.; Pete Niebling, NAWLA, Chicago; Larry Humphrey, Tacoma, Wa., and Ralph Lamon, San Francisco, Ca. In each case NAWLA instructors headed the firms they represented. Oregon State added

ilARKETII|G seminar bv North American Wholesale Lumber Assochtion graduated 35 wholesale sales oersonnel. NAWLA and the

forest products dept., 0regon State University, cooperated in presenting this second

forest products marketing course 0n the 0.S.U. campus, Corvallis.

Forestry Department Chairman

Helmuth Resch, M.D. (Mac) McKimmy, Terry Brown and Bob Krahmer - professors and Dr.'s all. To say this group collectively brought achievement, insight and ability to the Seminar is both true and obvious.

For many the highlight of the school was two field trips provided by Willamette Industries, AJbany. Willamette Snow Peak logging operations were explored and explained. Both high lead and truck shows were visited. Willamette singled out a 400 year, six foot at the base, 350 foot Douglas Fir, and dropped the tree precisely where intended to the fascination of all. (Your reporter's view was somewhat obscured due to being several hundred meters up wind for security purposes). The class received a lesson in clear cutting and forest regeneration when shown logging sites of one year, four, ten and thirty years.

Willamette forester McNitt discussed tree planting and techniques. Two different mills and a plywood operation were toured with careful explanations of all facets of the facilities.

Dick Davis, vice president in

charge of sales, plus assistants Chuck Doolan and Perry Nydigger and Dallas superintendent Walt Wirfs conducted a panel discussion after the second field trip which lasted well into the night.

The school was a resounding success for many reasons. Like the weather - who every heard of a week in Oregon with warm (spelled hot) weather and not a drop of rain? Oregon State was between quarters and the campus was largely peopled by our school during the week. Added to the beauty of the campus was the incredible quality of the food. Like excellent. The bare bones dormitory facilities were a different experience - such as no telephones, radio, newspapers or T.V. Also showers down the hall, make your own beds and no one around to replace lost keys or take care of emergencies - say the party in the next room.

The flavor was the people. Industry people lived on the campus and mingled in endless bull sessions. The students liked each other and many a business experience and lumber background was shared. In spite of the grueling academic schedule there was plenty of recrea-

tion. The long daylight hours affording jogging, bike riding and some pickup basketball.

Due to the depressed state of Oregon's economy and the lack of normal student population there were those who felt an obligation to maintain the normal total flow of suds in Corvallis. Several beer distributors were left in a state of shock by the quantities purchased. Oregon Governor Vic Atiyeh denied he seriously considered calling out the National Guard on Mondaynight after one strenuous bout of festivities. One after-hour Sackett Hall activity was abruptly terminated by the custodian who was heard to remark about sanity. It is not clear whether he meant his sanity or the collective mental stability of his NAWLA guests in the dormitory. Despite introducing in-house vacuum cleaner races (a phenomena not previously observed at Corvallis) and providing world class talent to the event. the racing vacuum cleaners were withdrawn from circulation. The custodian obviously feared the survival of either the cleaners or his

Door company answers when opportunity knocks

rlE DOORS, headquartered in ESouth El Monte, Ca., has acquired the assets of Strait Door & Plywood Corp., Chino, Ca., another company to fall victim to a depressed market.

Ironically, the president of DE Doors, Paul Wheeler, 45, began his career in 1954 stacking doors for the manufacturing firm run by Charles Strait, Sr. With Strait Door for 17 years, he worked his way up to being one of the company's highest paid salesmen. When Strait Door merged with Bellwood, they began to concentrate on selling in the MidWest and East, making Wheeler expendable.

"I thought the world had come to an end," said Wheeler, "I went around to the competitors looking for a job but I didn't feel right about them."

Encouraged by his Western customers to start his own company, Wheeler in l97l leased a small building from his old employer. With little business experience, he began Diversified Enterprises. Over

the years, as the company grew from a wholesaler into a manufacturer as well, customers shortened the name to "DE" whenever they placed an order.

"Everyone is always trying to figure out whose initials they are," Wheeler says.

When Strait Door relocated to Chino in 1977 , DE Doors moved into the 14 small, tin-roofed warehouse type buildings that it had occupied. The company which employs about 100 people and produces nearly 1,000 doors a day, has sales annually between $8 and $10 million. Wheeler predicts the acquisition of the Strait Door manufacturing facility will double his company's annual sales within a year.

In explaining the troubles of Strait Door and the possible reason why the door industry is so fiercely competitive, Wheeler says, "The margin of profit is so slim in this industry, it doesn't leave you with much room for a decline."

4ry4

When Strait Door found a marked decrease in demand due to the housing slump, Charles "Chuck" Strait, Jr., 34, son of the founder, attempted to lead the firm back into wholesaling and to find a market in home centers/remodeling. Again he discovered supply exceeded demand, while established wholesalers like DE Doors held on to their "repeat" business.

Story at a Glance

DE Doors acquires Strait Door & Plywood expecls to dou. ble annual sales . . . plans to pursue volume markets.

Strait Door had been in business for 33 years before it was forced into Chapter ll bankruptcy. Wheeler saw the opportunity to acquire Strait's facilities as a way to broaden his company's line of doors and speed service by sending the products factory direct.

"If someone had to take over, DE Doors was my choice since both Paul (Wheeler) and I have the same philosophy because we had the same teacher-my father," saYs "Chuck" Strait, Jr., now executive vice president for DE Doors. Wheeler plans to keep the Strait name as a trademark and to consult with Charles Strait, Sr., now 7l and retired from the business for five years.

Back in the same office he occupied when his company worked out of South El Monte, "Chuck" Strait, Jr. has initiated an estimating department for DE Doors to bid on large volume jobs. Both he and Wheeler feel that the abilitY to manufacture 4300 doors a daY, with the acquisition of Strait's facility,

CHANGEOVER at lormer Strait Door plant, Chino, Ca., included addilion of DE logo. The Strait name may be used in the f uture as a trade

name on products. The Roy-Den name (far right) is used on a current line ol institutional and commercial doors DE manulactures.

FOUNDER and pres. ol growth-oriented DE Doors,

will allow DE Doors to compete in the large volume residential and commercial markets.

"It opens up a whole new world for us," states Wheeler.

Hector Gamboa employed by Strait Door for 29 years worked side by side with Wheeler at a framing table when they first started. Now he is employed by DE Doors as a production scheduler. "Paul had been trying to get me to come to work for him for years but I didn't feel right about leaving Strait. He kept telling Chuck he was going to get me." Gamboa says he was hurt when Strait Door went under but he is optimistic about working for his new employer.

Wheeler says his function as president is "keeping people happy." He deals with his employees the way he advises his salesmen to deal with their customers, "Treat them the way you want to be treated."

From the beginning of his company, it s been Wheeler's credo not to try to be number one or two, or to be concerned with the competition, but to do the best job possible.

He says, "Give customers quality and service with a petitive price."

good com-

After nearly thirty years in the business, Wheeler feels the merchandising of doors hasn't changed much. "It's hard to glamor up a door. We rely on repeat business and making it a pleasure for customers to do business with us."

DE Doors has 17 millwork items including windows, mouldings, and jambs. They feel the key to their continued success will be a diversified product line and pursuing all levels of the market. Wheeler feels the demand for doors will swing open when the market improves sometime next spring.

"We're building on today-not tomorrow's economy. That way when it does rebound, we'll be better off," says Wheeler.

In the next few years, if all goes well, Wheeler plans to tear down his unsightly collection of little warehouses and erect a new large building that will be more efficient.

Newsmakers from the housewares show

I.IOT NEW items observed at I Ithe National Housewares

Manufacturers Association 77th Housewares Exposition include:

o Smoke Shelter life-support air reservoir that enables a fire victim trapped in smoke to breathe and see while walking to safety or waiting for help to arrive.

o Smoke Fighter emergency escape mask with filter mouthpiece provides a minimum of 15 minutes of filtered air in a life-threatening fire situation.

o Code One portable escape light activates on the sound of a smoke alarm.

O Portable burglar alarm sounds when the passive, infra-red sensor detects the body heat of an intruder.

o Room-to-Room electric fan with two grilles works between interior walls to circulate heated or cool air from one room to another.

oThermo-Basket combination thermometer and fry basket has an accurate thermometer built into the handle.

o Belgian Waffler has pre-set thermostatic control and tubulartype heating elements imbedded in the non-stick grids for even heat distribution.

oPorta Q charcoal barbecue has clamps to attach onto most surfaces, including picnic tables, boats, balconies and even the bumper of an automobile.

o Combination slow cooker and deep fryer with separate heating elements for slow cooking or deep frying, a removable stoneware pot and an aluminum fry basket.

o PepperMate mill collects freshly ground pepper in clear, removable base, has large storage area for peppercorns and an adjustable key-like grinder.

o Omelet Folders, reusable, flexible sheets of Teflon film, serve as a frying pan insert for trouble-free folding and transferring.

o Bend-a-Light, a thin, flexible shaft, produces a high intensity light beam that can be seen for a distance of 50 feet to illuminate inaccessible areas.

o Beachstyxx, a portable beach chair of cotton duck fabric, has two detachable wooden legs for back support and rolls up like a window shade to be carried over the shoulder.

o Pac-Man school lunch kit with a widemouth thermos bottle, serv- ing trays, cof fee mugs and glassware.

o Also tape cassette and video game racks; environmental room air cleaners; portable kerosene heaters; oil-filled electric room heaters: and much. much more.

Paul Wheeler.

Yard sees many changes in 100 Years

EEW BUSINESSES survive for f 100 years, especially with ownership remaining in the same family, but Larsen Brothers Lumber Co., Inc., San Leandro, Ca., has.

Of all the lumber companies listed as doing business in San Leandro in 1882, only Larsen Brothers remains, although at that time it was J. Larsen Lumber, named for its founder, Jens Larsen, an immigrant from Denmark.

Business in those days, according to family records, involved more than lumber. Feed for horses, coal and sand hauled from San Leandro Bay, now the Oakland airPort, were common items. Jens, his wife, Christina, and theirtwo sons andtwo daughters worked together at the yard which he had bought from T'N. Willis.

Grandson Harry Larsen, Jr. carries on the business which was destroyed by fire in 1956 and rebuilt, onlyto be displaced bythe BART station in 1965. Now located on three acres at 14200 Washington Ave., the yard grosses about $1.8 million annually with l3 people emPloYed. In addition to selling lumber, they manufacture wood windows,

frames, doors, moulding, pine and redwood sidings on the premises' The business mix is 3590 contractor, 3090 individual, l09o state and federal government, and 2590 industrial.

Story at a Glance

Dealer reaches century mark .. lhird generation manages firm . . . resists home center image.

Maintaining the lumber yard concept rather than becoming a home center, the business concentrates on stocking lumber and plywood including hardwoods which theY Purchase from brokers and wholesalers. A wide range of Douglas fir, Ponderosa pine, redwood, ash, oak, mahogany, birch, maple and other quality woods is available.

Ron and Gary Haagenson manage the yard with Larsen. Both were recently added to the board of directors. The company has remained family centered over the 100 years with Jens' two sons taking over in l9l5 and changing the name to reflect their proprietorship. When James died in 1920, HarrY continued to run the business. In 1925 he married and his wife joined him in working at the yard. Their two sons, Harry, Jr., and James, worked there, too. James died in 1965 and Harry, Jr. continued to work with his parents. Harry, Sr. was active until his death in 1967, his wife until 1973.

Last year Larsen built a larger office and showroom at a cost of about $180,000. The complex also includes three warehouses and a mill for custom work.

For the next five years the goal is to increase sales to individual buyers as well as beef up the industrial and government sales. Management anticipates fewer and fewer sales to contractors if present conditions continue.

The commemorative plaque and official resolutions of commendation recognizing the 100-year-span of business also acknowledge the perseverance, tenacity and common sense which have helped the Larsen family to overcome many obstacles for three generations.

THIRD GENERATION Harry Larsen, Jr. carries on at Larsen Brothers, a 100 year old firm in San Leandro, Ca. Concentrating on lumber, plywood and hardwood, the yard has its own mill and is one ol the few olfering custom millwork in the area. The truck is an immaculate 1950 Dodge flatbed.

in kiln with re how to

reboard. Whether it's for your contractors, remodelers, or shoulder trade, our line-up includes'a multitude of offensive weapons: redwood, Wastern red cedar, e, spruce, incepse cedar and fir. We :k up these winrters with a balanced

;;r ilreserve inventory and run two of the West's

rir plmost complete planing mills to give you

SafeSteal AT

REDWOCD, WESTERN RED CEDAR, PINE, SPRUCE, INCENSE CEDAR. FIR.

[ilEWS BH] ITEFS

Georgia-Pacific's corporate move from Portland, Or., is official with announcement of Georgia-Pacific Center, 133 Peachtree St., N.8., Atlanta, Ga. 30303, as the headquarters address bankrupt Wickes Cos. claims to be solving credit and inventory problems although most purchases are still on a cash basis .

Brookhart Building Centers, Colorado Springs, Co., has sold two retail units to PaYless Cashways . Genstar Building Materiols has closed its Santa Ana, Ca., facility and plans to close its Bakersfield, Ca., and Oceanside, Ca., facilities on Aug. 25 . . Anderson Lumber Co., Bountiful, Ut., will begin remodeling to double retail selling spaceonSept. l...

84 Lumber Co. has announced May sales of $53.3 million, al9Vo increase over 1981 Nevada County has rejected Hills Flot Lumber Co. t plan for a contractor yard on l5 acres West of Crass Valley, Ca. AI Meier's Building Centers, Fife, Wa., has opened a fifth yard in Gig Harbor,Wa....

Housing starts dropped l5.3Vo in June (latest figs. available) to a seasonally adjusted annual rate of 911,000, erasing most of May's gain . . . multi-family units fell 3l .5 9o; single-family housing starts were off 3.8Y0, figures were below the 1 million rate for the l0thtimein ll months

Contracting for new construc' tion jumped in June, prodded by $6.1 billion of nonresidential building projects . . . the Prime lending rate has dropped to 15YzVo. with the most stringent

and costly residential energy standards in the U.S. going into effect in Ca., Gov. Brown signed legislation exempling thousands of new housing units for up to l8 months

Trinity Forest Products, Sebastopol, Ca., has been voluntarily liquidated by owner Karl Drexel . . . Burlington Northern International Service Inc., Seattle, Wa., a new log and forest products export co., is a whollY owned subsidiary of Burlington Northern. Inc. Colonial Cedsr Corp., Seattle, has a new reman and distribution yard in Kent.Wa....

Western International Forest Products has moved to new offices, just down the street, in Beaverton, 0r. StePhen Penberthy has purchased Woodcrafters Lumber Sales, Inc., a retail/wholesale h ardwoodplywood-moulding operation from Hardwood ComPonents of Mehama, Or., and is operating at 212 N.E. 6th St., Portland, Or.

Paramino Lumber Co. is moving to Oakland, Ca., from San Francisco, on Sept. | Reel Lumber Service, Anaheim, Ca., is celebrating its 50th anniversary this month Vance Internstional Inc., Portland, Or., has been formed by Dick Vance to specialize in export sales of forest products.

Wickes' Sequoio Wood Products treating plant in Elmira, Ca., has set Sept. 15, as the target date for closing, with equipment to be sold or moved . . . J.E. Higgins Lumber Co., Union City, Ca., has opened a new warehouse facilitY in Monterey, Ca., headed by Jon Sligar . .

Hitlsdale Sash and Door Co., Portland, Or., an exclusive distributorship for Pozzi Wood Windows in Western Or. and Wa., is now operating as Hillsdale Pozzi Co. the eroman mill, Ashland, Or., has added a second shift

Crown Zellerbach is considering selling its 85qo interest in Crown Zellerbach Canada Ltd. Sslmon River Lumber Co., Riggins, Id., and its insurer have settled the claim for sawmill damage sustained in an explosion and fire last spring, and is now Pondering futureplans...

With a $900,000 cutback, National Forest Products Associa' tion has terminated 25Vo of its staff . . Yorktowne Cabinets, a subsidiary of The Wickes CorP' excluded from the ChaPter XI reorganizations, has been renamed Yorktowne, Inc. Idaco Engineering, owned by the Gang' Nail Co., has permanentlY closed its Oakland, C&., plant; it will now operate out of Miami, Fl., Hq....

A statewide group of roofing manufacturers and suppliers, the Committee for Firesofe Roofing, has set up a hotline in Los Angeles, Ca., giving info on fire retardant roofing a return to profitability for the residential roofing industry is predicted for the second half of '82 with improved earnings in '83 and '84 bY their industry assn. . .

Metal building systems took 55.9V0 of the low-rise nonresidential construction market in l98l vinyl home buildingPro' ducts are expected to grow at an annual rareof 6.9V0 until1986.

I:[o o- Ho o In t ernat io nal is gearing up for celebration of its 90th anniversary . National Housewares Manufacturers Association will change its semi-annual National Housewares Expo to spring and fall from Jan. & July

Masonite Corp. Plans to sell its timberlands and mills to a new co. to be formed from present shareholders; included is land and mills in Ca. as well as the South

We're celebrating 50 yeors of servingyou!

mber Merchant.

E. G. REEL OPENS HARDWOOD YARD

game E. G. Reel has opened a hardwood yard at 1306 West they 58th Street, Los Angeles, where he will carry on a wholereport sale and retail business in hardwood lumber, sugar pine, h states spruce, white cedar and plywoods. Mr. Reel has been conFederal nected r,r'ith the hardwood lumber business in Los Angeles sus esti- for a long period. His slogan is "'Reel' Lumber Service." ollowing

HoNoLULU MAN vlsrrs CALIFoRNTA

oward N. Mosher, of Lewers & Cooke aterial

301 East Santa Ana St. P.O. Box 879 Anaheim, Ca. 92805

QLq eet-7770

(213) 232.572r

The paragraph above is reproduced from a copy of this magazine from August 15, L932, exactly fifty years ago. In all that time, we've never forgotten that "service" is part of our name. Our company's founder, E.G. Reel, laid down the foundations for a tradition of quality products and excellence of service that we faithfully observe today. Our sincere thanks and appreciation go out to our customers, suppliers and friends as we observe our half century of service.

fine cabinet woods lwrdwood lumber pdttern lumber soft pines

Your Sights

UALTTY

7653Telegraph Rd. Montebello, CA 90640 (213) 723-3301 o (714) 994-6240

930 Ashby Ave. Berkeley, CA 94710 (41 5) 843-4390

1576 South 300 West Salt Lake City, UT 84115 (801) 484-7616

Main Olfice 21 50 Oakdale Ave. San Francisco, CA 94124 (415\ 647-0782

Iointherace!

Birth Defects

GALENDAR

AUGUST

Los Angeles Hoo-Hoo Club - Aug. 13, mini conference, Diamond Bar Country Club, Diamond Bar, Ca.

American Hardware Manufacturtrs AssociationAug. 14'19' Hardware Industry Week & 37th annud National Hardware Show, McCormick Place/McCormick Place West, Chicago'

National Woodwork Manufacturers AssociationAug. 15-1E , summer meeting, The Broadmoor Hotel, Colorado Springs, Co.

Wood Moulding & Millwork ProducersAug. 18'21, summer meetings, Santa Barbara Biltmore Hotel, Santa Barbara' Ca.

Lumber Assocl*ion of Southern CsliforniaAug. 19, board of directors, New Otani Hotel, Los Angeles, Ca'

Baker-Hamilton Div. of Callfornia Hardware Co,Aag.22, show, Community Convention Center, Sacramento, Ca.

Builder Mart of AmericaAug. 25, Internal Controls and Administration seminar, Granada Royale Hotel, Convina, Ca'

Builder Mort of America - Aug. 2.6, International Controls and Administration seminar, Airport Hilton, San Francisco, Humboldt Hoo-Hoo ClubAtrg. Tl ' golf tournament, Baywood Golf and Country Club, Arcata, Ca.

California Hardware Co. - Aug. 29, market, Convention Center, Pasadena, Ca.

SEPTEMBER

Yakime HrrdwrreSept. 12, annual dealer market, Yakima Convention Center, Yakima, Wa.

American Ladder Institute - Sept. 12'14, fall meeting' Stonebridge Inn, Snowmass Village' Co.

Hoo-Hoo Internetiond 90th Convention and Australian Forest Products ConferenceSept. 13-15, Wentworth Hotel, Melbourne, Australia.

California Redwood AssociationSept. 14, annual meeting' Eureka Inn, Eureka, Ca.

Western Wood Products AssociationSept. 1E'21, fall meeting, Marriott Hotel, Newport Beach, Ca.

Nationel Xitchen/Beth WeekSept. 1E'2.6' industry sponsored promotion.

Arizona Hardware Co.SePt. munity Center, Mesa, Az. 19-20, show, Mesa Com-

California Management ConferenceSept. 19'21' Alisal Ranch, Solvang, Ca.

Morse Hardware Co. - Sept. 20, show, Holiday Inn, Bellingham, Wa.

Mountain States Lumber & Building Material Dealers Associa' tionSept. 23-25, 89th annual convention' Sheraton Denver Tech Center Hotel, Denver, Co.

Red Cedar Shingle & Handsplit Shake BureauSept. 24' annual meeting, Sea-Tac Red Lion Inn, Seattle, Wa.

Townfey Hrrdware Co.Sept. A'Xi'matket, Currigan Hall, Denver. Co.

Want to see your organization in print? Send us information including date and place on your next meeting, convention, or social event for the Calendar. Please make sure that we receive it at least six weeks ahead of the date and be sure to include your name, address, and telephone number.

Bill Fishman & Affiliates

11650 lberia Place

San Diego, Ca. 92128

fraught with tradition. I've seen, and sometimes been a party to, the overthrow ol some that had made "lumberyards"

f nnOIf lON! Remember the song poor relail merchants. I've watched other I "Tradition" from "Fiddler On the traditionsremainunbudged. InthetradiRoof"? I've always had mixed emotions tions of the lumberyard of the 1960 s it about those lyrics. While I find tradition wos dictated that: warm and comforting in culture, I've a "To be a successful lumberman been bothered by tradition in business. you must start your career by l've always considered tradition in unloadingboxcars." business as a deterrent to progress. I've a "Paneling is sold by the square always had a fear that as I matured, I too foot."

would succumb to tradition. Most of the time I've been able to accept change. This week I found it difficult.

The home center and lumber and building material industry has been

a "Lumberyard store hours are 7:30 to 4:30 daily and 7:30 to noon on Saturday. "

o "The retail lumber business is recession proof. "

"Ol'l'er your own credit terms. Visa and Master Card are u ll ncccssa r\' ' ' "( ustonrcrs nlust nol be permitted to 5clert thcir orr n dimcn'ion lumber f'rom the bunks."

o " Do-it-yourselfers do not install roofing. "

o "To have a complete selection, nanelins musl he \locked in 7 ft. and 8 ft. heights."

a "Plumbers don't shop in building material stores."

As a consultant. the one tradition I've perpetuated is "Guard your lumber imagefor as goes lumberso goes the rcst of the store. " I learned that in myearly' days at Forest City in Cleveland. As we opened new stores we took extreme care to visually merchandise the floor with a major representation of lumber and building materials. Our store layouts dictated that lumber & building material display occupy 5090 of the store up front immediately left or right of the store entrance.

Some years I left unspent huge

amounts of accrued major appliance coop advertising so as not to overshadow our lumber image in the newspaper. We were even able to accurately project the growth pattern of new stores by whether the new store manager came from the lumber or non-lumber side of the business. Those new units whose store manager was lumber-experienced matured faster.

Well, this week the company announced that the Forest City stores will be reformatted and that product emphasis will be changed to offer their customers what their current surveys indicate they are seeking elsewhere. Lumber and building material will no longer occupy their previous share of floor space.

The company decision is most likely very considered and will probably prove profitable, but it's still a difficult one for me to accept. I kind of liked that old tradition. It sure wore well when success was measured in millions of dollars of retail volume.

It's evidently a very different game in the hundreds of millions of dollars ballpark. But then again, maybe we're not talking about the lumber and building material business anvmore

LUMBER AND BUITDING MATERIATS

--:T'l'll,w

Retail Sales Projections

Home improvement centers are expected to see real sales fall more than 5 9o during 1982, but the good news is that the 1983 real sales performance of home improvement centers is projected for an increase of approximately llqo.

These retail outlook figures were released by Management Horizons, a marketing research and management consultant firm headquartered in Columbus, Oh.

No motter whot your needs ore in building moleriols- dimension, glu-lom beoms, timbers, Sunrise boords or Simpson Strong-Tie Hongersyou'll find lhem oll ot Mollco. You con get fhe specie, fype, grode ond size in fhe quontity you con hondle ot thot right price. lf'll be prof itoble for you, foo!. Give us o coll.

" l like to give praise to en employee when it's due, Sawhill. When it is, I will."

The Merchont Mogozine

Announcing D.E. Doons, Inc.

Now Manufactures Strait l)oors

D.E. Door's, Inc., is proud to announce the opening of its new flush door plant in Chino, California. The modern 86,000 square foot facility will be the home of D.E.'s institutional, commercial and residential flush door manufacturing operations. D.E.'s commercial and institutional doors are marketed under the brand name of "Roy Den Doors" while our residential doors are marketed under the brand name of "Strait Doors".

ln addition to our increased capabilities in flush doors, D.E. Doors manufactures many other millwork items at its South El Monte facilities. Custom stile and rail doors, custom wood windows and cus' tom sash are but a few of our items.

D.E. Door's new operation will have the following benefits to You:

o Consistent quality

. Dependable delivery schedule

o Mill direct shipments on quantity orders

o Prompt attention to special requirements

IlUIHoUGH the attendance at the FlSth annual all industry management conference in Boise, Id., was less than at past conferences, it rated very high for its excellent progam and the enthusiastic response from everyone in attendance.

In his keynote speech, Paul Kay, the Weyerhaeuser Company, said there is plenty of capacity to provide an adequate supply of wood products. The industry's primary concern is to create demand for that supply. He said manufacturers must think in terms of creating and supplying dernand-not production only. In his opinion, future top annual housing starts will be in the range of 1.4 to 1.5 million-not the predicted 2 million.

Kyle Kincaid, CPA, pointed out the tax advantages of the Economic Recovery Act of l98l and how members can get morimum benefits from its new provisions. Harry James, owner of James Lumber, Poulsbo, Wa., and Washington State Representative, related his legislative experiences in his first term and emphasized the importance of getting involved-businessmen must make their positions known on critical issues. J. Cutler Lewis, vice president of Palmer G. Lewis Co., was also emphatic about the necessity of getting involved in politics. As chairman of United for Washington, he outtned the importance of getting the good candidates elected and creating a better business climate through business PACs (political action committees). The loss prevention workshop presented by John

Case, John D. Case & Associates, San Diego, Ca., provided much practical information on the prevfltion of internal and external theft. Losses have been increasing drastically and are a major concern to business today.

The second day of the May 23-25 conference included a tour of new and remodeled building material stores in the Boise, Nampa, Caldwell area, and ladies and men's golf tournaments. Kent Rubow, Boise, WBMA past president, was the winner of the conference perpetual trophy for his low net score in the handicap division.

After 14 years the first All Weather Wood Foundation (AWWF) homes have proved to be durable, structurally

(Please turn to page 57)

ARIZONA SGENE

president

EDRAISE for a just completed con- T- vention is still being heard as we set the dates for 1983 and 1984 annual meetings.

May 5-7 have been set aside in '83 with reservations made for the Doubletree Inn in Tucson. The Registry Resort in Scottsdale will be the setting for the May 24-26 get-together in '84.

The annual convention ofthe National Lumber and Building Material Dealers Association will be held Nov. l8-21 at the Contemporary Resort Hotel, Orlando, Fl., Arizona will host the 1983 convention at the Pointe Resort Hotel, Phoenix, Oct.7-14, 1983.

New members added to the association include Fremont Forest Products, Whittier, Ca., Peter V. Speek, pres; Arizona Pacific Wood Preserving, Inc., Eloy, Az., Lynn Shurtliff, pres.; Cave Creek Building Supply, Cave Creek, Az., David Perfect, owner; Builder Marts of America, Dallas, Tx., P.J. Birgnet, Jr.;

Strong-Tie Structures, Phoenix, Az., Jim Willison; Dewey Building Supply, Dewey, Az., and Pinal Lumber and Hardware, Globe, Az., Gerry Kohlbeck, v.p.

Bob Ramsey, retiring president, in writing a letter to the membership following the convention just past, said "I want to take this opportunity to thank the entire association, and Frank Davis in particular, for the honor of serving as your president this past year.

"I found the fellowship between competitors so great, it is no wonder this association has accomplished what it has over the years. I found, by working with Frank, that he is a man fiercely dedicated to the betterment and advancement of our industry; a man of great detail and deep loyalty."

Ramsey credits the success in Flagstaff to the convention committee and commented that the speakers and agenda "have never been better."

In closing, he said "My wife, Nancy, joins me in thanking all of you again, for the honor you bestowed upon us, and for the many friendships we developed. It is a year we shall remember with pleasure."

FRANK DAVIS executlve vice

Arizona Lumber & Builders Supply Association

Galifornia Wholesale

A Division of Coastal Lumber Company pnesents

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Our office is located at: 999 N. Sepulveda Blvd., Suite 314 El Segundo, Ca. 90245 . [213] 64G2548

Fluss Swift Donna Hammond Mike Kelly

tooo NEWS! The New ResidenStial Energy Standard for California builders was scheduled to become effective July 13. On July 8 Governor Brown vetoed a bill passed by the legislature that would have exempted single family residences for which a building construction start had been filed prior to that date. This meant that all housing starts already filed would need to be redesigned to meet the new energy standards.

In a move usually reserved for the Democratic side of the Assembly, the Republican minority attached a rider to a bill already having cleared the Assembly Environmental Committee. The rider exempted all detached single family residences from the new standards for one year. The legislature approved the bill with the necessary 2/t vote (an urgency bill). He was not going to sign the bill permitting a delay, but being a contender for the U. S. Senate and considering the number of votes that could be lost, Governor Brown signed the bill on July 13.

We currently have a one-year reprieve from a set of regulations developed by a group of non-builders in the office of the State Energy Commission that would have added $3,000 to $6,000 to the cost of a new home.

Our next move will be to elect individuals in November that are sane and have more regard for prospective home owners. After that, we will introduce legislation that will rescind or drastically amend the new standards. Hopefully proenvironmentalists occupying chairs in the many state offices will leave under a new administration and a more intelligent and balanced approach to the protection of people over animals, plants and minerals will prevail.

This is an excellent example of your building material industry political action committee in operation.

Every member of the industry should be a willing contributor to the political action committee. This one single action has saved you thousands of $$$$ and has removed, at least for a year, the agony of new standards, not understood by architects, builders, suppliers, building officials and the authors.

Our campaigns continue. We must have your support if we are to provide the support for you that you tell us you demand. Contributions to the PAC are based upon $100 per each $l million in gross sales. A very small amount considering the great number of $$$ contributed by anti-business and proenvironmental groups.

The November elections are almost upon us. We must support those who have demonstrated support for our industry and those running on platforms that will support our industry.

Sendyourcontributions to BMI/PAC, 1055 Lincoln Ave., San Jose, Ca. 95125. The dollars you contribute pay for premiums to insure your continued existence.

MENDENHALL

We knovy lurnber Let us help

Whether your job is as ornate as the famed Carson Mansion in Eureka, Ca., or as plain as a dog house, we have the experience and facilities to provide you with the unusual and uncommon in lumber, moulding and millwork items, as well as the ordinary, in any q[uantity you need. If we don't have it, we can make it. Just ask. A In Re'du'ooil, Llnion for-est I)roducts has S4S and pattern lumber, architectural patterns; mouldings, mixed loads and units available LTL, T&T and rail. A Also please inquire on clear Dotrglas Fir anrl Ilaltlrvoods.

T]NION

P.O. Box 348 Stockton, Ca. 95207

@o9) 465-4777

Management Soltware Pack

A newly developed combination software and education package to teach lumber and building material dealer presidents how to do business planning and how to use a personal computer will be unveiled at the 1982 National Lumber and Building Material Dealers Association meeting in Orlando, Fl., Nov. 17 and 18.

According to Raymon H. Harrell, v.p. of the association, "This is a major breakthrough for the small businessman and we will do everything we can to bring it to the attention of all of our members."

The package has been developed by Management Blueprint Software under the auspices of NLBMDA to use Tandy Radio Shack microcomputers, Model II and Model 15. It will augment the estimating and price book programs offered currently by the association, according to Harrell, as well as the inventory control program which will be introduced in November. All will operate on the same equipment.

The system was developed over a nine month period under the direction of a committee of NLBMDA members and the business manage-

ment committee chaired by James Lucas of Hurst Lumber Co., Hurst, Tx.

A series of workshops for company presidents will be conducted in major cities starting in January, 1983. All members of the association will be invited to send up to three persons to the workshops for a nominal cost. A blueprint detailing business performance of individual companies for the next 12 months will be worked out for presidents attending the workshops.

Merlo Named "Top Exec"

Harry A. Merlo, chairman and president of Louisiana-Pacific Corp., Portland, Or., has been named top chief executive in the forest products industry by The Woll Street Transcript. The award, which recognizes performance over the past year, was made by the Transcript's editors based on interviews with key security analysts and forest products industry executives.

Merlo, who has headed L-P since the company was founded in 1973, said he was honored by the award

and felt that each L-P employee deserved to share in it.

The Wall Street Transcript selected George H. Weyerhaeuser, president and chief executive officer of Weyerhaeuser Co., as runner up for the forest products industry's top chiefexecutive. John B. Fery, chairman and chief executive officer of Boise Cascade Corp., received the third place award.

Harry Merlo

The coming wood crisis

By Richard G. Reid Western Timber Association

EACH YEAR the American EForest Institute, the public information arm of the forest products industry, has the firm of Yankelovich, Skelly and White conduct an opinion survey on public attitudes towards the industry.

Last year and again this year, the survey yielded a piece of information that disturbs industry and forestry leaders. The public does not feel threatened by possible shortages of solid wood and paper products, even though 8590 agree that the demand for wood will double in the next 50 years.

Levels of concern are low because most Americans think that the forest products industry, because of its good resource management prac-

tices, can forestall any possible shortages. Only about one person in three among the public feels shortages of either paper or solid wood products would have a significant personal impact on their lives. There also is a widespread belief that lumber and paper products are easy to recycle.

Let's examine each of these to determine whether or not the public really should be worried about wood product shortages.

Most Americans think that the wood products industry with advanced technology can forestall any possible shortages.

It generally is acknowledged that state of the art forestry in terms of timber production is practiced on

lands owned by timber companies. Unfortunately, only l39o of all the commercial forest land in the United States is owned by timber companies. Yet this share provides 37s/o of our annual harvest of softwood sawtimber, the type of timber most used in construction and for paper. Still, it generally is conceded that industry lands are only producing at about 6090 of capacity.

The biggest timber owner in the country is the federal government. On the public commercial forest lands, which constitute about2TVo of the total, there is over halfofour national inventory of standing softwood sawtimber. This huge inventory provides only 23 9o of our annual harvest. Of course, public lands are

to be managed to provide other values in addition to timber, but that portion of the public forests used for timber now are managed very extensively.

The public lands, and particularly the National Forests which make up the bulk of our public forests, are producing far below capacity because they have been embroiled in controversy for many years. At the heart of the problem is the question of which lands will be used for timber growing and which lands will be allocated to other uses which severely restrict or prevent intensive timber management.

The other ownership class of commercial forest land is called the nonindustrial private forest owner. These are individual people who own parcels of commercial forest land. They, by far, are the largest single class of owner with 59qo of the nation's commercial forest land, but since each one is an individual, each has his own objectives for his property. That may not necessarily be intensive timber production.

Only about one third of the public thinks shortages of wood and paper products would have a significant

personal impact on their lives.

This idea can be put to rest with a simple game. The reader is invited to take a tablet (which is made from trees) and inventory everything in the house or office which can be classed as a forest product. That is, everything which is made from wood or is a product of wood processing. This can lead the participant to exotic things such as plastic telephone housings.

After making the list, the reader is invited to reflect on which of these things he could do without and the demands which will be placed on our forests to provide even the necessary products in the future.

Upon analysis, people should be concerned about the potential personal impact of solid wood and paper product shortages. Under present circumstances, we will not be able to supply projected needs. Wood and paper products are a fundamental resource in our society, and it will be physically impossible to provide these resources even with increased recycling.

There is the potential for a wood product crisis similar to the oil crisis; but with wood, we are the masters of our own destiny.

POTENT SALES AIDS FOR DECK DEALERS complete sales support

All the selling tools you need from managers manual, sales desk manual, LaBelle tapes, consumer sales and "howto" materials to deck diaqrams. lf you want to sell wood -^O^ cleck systems, Erecto- .r(r}'.lr PatS the one to sell.

wffiienc

Quality

Western Red Gedar

DAN KELLER Sales Manager

d. ..lsid

5031672-6528

sawmill at 4418 N.E. Keller Road. Roseburg, Or.97470

Dealers Demand Budget Cuts

Telegrams signed by 235 lumber dealers in the Mountain States have been sent to President Reagan and Speaker of the House "Tip" O'Neill asking them to set aside political differences and resolve the federal budget.

for red oak, white oak, ash, birch. walnut and other species to suit your needs

Milling Z DirectShipments

"Unemployment in the lumber industry is approaching a depressionera level with small and large businesses declaring bankruptcy at unprecedented levels," notes James C. Beardall, president Anderson Lumber Co., Ogden, Ut., and president of the Mountain States Lumber and Building Material Dealers Association.

"Continuation of high interest rates that stifle recovery appears to be assured due to the political failure to trim the federal deficit," he said. "The current economic crisis has been devastating to the weaker firms and has endangered the very survival of many of our older, stronger firms. It is difficult to accept the fact that anyone might be willing tolet our nation slip to the edge of depression for political gain."

"LOOKING AROUND" says Paul Bunyan

Paul does not rest on his fame as the lumberman's symbol of accomplishment. New requirements and changing conditions keep him alert to progtess.

Ornate Stairs Restored

Over a hundred years ago, Philetus Burnett and his son Henry, founders of Burnett & Sons, Sacramento, Ca., crafted the elaborate carved wooden stairways installed in the then new California State Capitol building.

Now, after working for seven years as part of the California State Capitol Restoration Project, the fouth generation of the family, still operating as Burnett & Sons, has completed the reconstruction of these same stairs.

The Capitol underwent many changes during the years after it was built and the monumental stairways were no exception. They were removed from the West Wing in 1906 when the stairwells were enclosed as rooms. Fragments found in Sacramento's St. Francis Church and photographs served as the basis for replication.

Each newel post on the four levels of stairs has three carved grizzly bear heads, a motif which appears throughout the building, in wood on the stairs and doors, in cast iron in the rotunda, and in the ceramic tile murals on the first floor.

The heads, newel posts and much of the other ornate woodwork used on the stairs were hand carved by Robert Orr under the direction of Burnett Miller, grandson of Philetus Burnett. Although the majority of the work was done by hand, some was duplicated by machine.

Albert Winters supervised the installation of the stairs as well as the cabinet and furniture reproductions done by Burnett & Sons. From five to ten men worked on the job during the seven years for a total of 12,800 hours. Approximately 16,000 board feet of fine hardwood was used; white oak and Honduras mahogany on the stairs, walnut and red birch on the furniture and cabinets. Total cost for the milling and installation of the stairs, the furniture and cabinets was $1,?50,000.

J.E. Higgins Lumber Co., San Francisco; Forsyth Hardwood Co., Hayward, and White Brothers, Oakland, were the suppliers.

The biggest problem on the job, according to Miller, was determining details on each of the four sets of stairs and installing the third level. He is enthusiastic about the work, calling it a "very challenging and rewarding project, a once in a lifetime job. "

The firm is experienced in restoration. They have done work on the Old Sacramento renovation as well as on the Crocker Art Gallery, Sacramento; Lake County Court House, Clear Lake; Columbia State Park, Sonora; and the Railroad Museum, Sacramento. None, according to Miller, was as large a job, nor of such quality and intricate detail as the Capitol building.

HAND CARVED grizzly bear heads characterize the monumental stairwav replicated by Burnett & Sons, Sacramento, Ca,, as part ol the restoration of the Capitol building there.

Coming in October . . .

ANNUAL HARDWOOD SPECIAL ISSUE

The October issue of The Merchant Magazine will be a special Issue devoted to hardwood. We'll have stories, features, articles, plus merchandising and sales ideas . . . all devoted to hardwood as it applies to you, our retail and wholesale readers. You'll enjoy reading this valuable issue . . . and profit from it, too.

ADVERTISERE:

Take advantage of this exceptional opportunity to get your message before our readers. The Merchant's extensive circulation in the 13 Western states assures excellent coverage for your advertising message. This Hardwood Special Issue is the perfect editorial environment for your advertisement.

Call today and reserve space. Deadline is September 13, 7982. You'll be glad you did.

(Continued from Page I 3)

residence hallpresumably in that order of concern.

Student reaction to the seminar was very favorable. According to Darrell Robinson's son Doug (Sunrise Forest Products, Portland)' "To be able to organize and provide as much information in one week as both NAWLA and Oregon State did demands more admiration than I can relate. One can't help but feel overwhelmed by the knowledge that has been assembled to provide information for the young wholesaler."

Also, Daria Speek of the Peter Speek family (Fremont Forest Products, Los Angeles). "It was one concentrated week of intensive learning and I know that my owndeveloPment within the lumber industry was immeasurably enhanced. I came away with the sense that professionals who were my mentors truly care about the future of their industry and are committed to educating newcomers like myself."

Speaking as one ofthe instructors, I found the school was a vastly satisfying experience. Each of us was glad to participate and many other NAWLA members would have been available had they been needed. The background planning for the school and the specific preparation for the seminar this year took long hours of work and in most cases out of pocket personal expense by the staff.

In the rough, tough, scratchy lumber year of 1982 the NAWLA seminar becomes a beacon symbolizing what is decent, good and sound about the wholesale lumber business.

National Forest Products Wk.

Ideas for celebrating National Forest Products Week, Oct. 18-22, are being promoted by the American Forest Institute.

Suggested as opportunities for stressing the economic importance of wood products are oPen houses at retail yards, forest installations and production plants, ads, news releases, speeches and films at schools and clubs, essay and poster contests, tours, parades, Product displays and tree plantings.

Home Show Case History

(Continued from page 8) shown including Belwith window and door hardware and Leviton, Honeywell and Fyronetics Security systems. Decorating ideas also were popular and included Flair Squares, Ruff-it, The Brick, Cristal Ceramic Tile, Armstrong Floor Tile and Cannoncraft Bifold Doors and Shutters.

Banners, flags and hundreds of plants were put up throughout the store to create a festive atmosphere. Clowns with balloons emphasized the carnival feeling. Arrangements were made with a local church to sponsor a hot dog stand. They sold over 2,000 hot dogs and 4,000 cups of Pepsi with a combination price of 490. A professional announcer was hired to insure the quality of the announcements of demonstrations taking place and the presentation of door prizes.

Chandler's managers have become pros at staging home shows, but with good organization and preparations, such gala events can be excellent merchandising promotions for almost any alert retailer.

Ace Hardware's Retail Unit

An early October opening is scheduled for the first retail unit being constructed by Ace Hardware through its AHC Store Development subsidiary.

The new 15,000 sq. ft. store in Urbandale (Des Moines), Ia., will be sold to a dealer as soon as it's operational. Ace plans to build stores in other areas where no current hardware retailer qualifies for their franchise program. ll|0

FAMOWOOD

is the PR(lFESSI0IIAL'S Att PURP0SE PtASTtC

Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filline wood cracks, gouges, covering countersunk nails and screws. -

0an be used under Fiber Glass! ryttitu.

Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not sum uo sander. Wateroroof a gum up Waterproof and weatherproof when properly applied. -aQ

ili',r?ilir:r 16 matching wood colors

goMMLWInhrrlli- Lunrbor

Hem-Fir Hemlock

Douglas Fir

GREEN or DRY o DIRECT MILL

SHIPMENTS . LCL o CARGO r RAIL o TRUCK & TRAILER o PRESSURE TREATED LUMBER

Yard & Offlces: End of Alrport Rd.

P.O. Box 723, Uklah, Ca. 95482

Phone CORDES LANGLEY, ROGER HOWARD:

Redwood Park Offer

A plan to raise funds needed by the government to meet its debt of more than $200 million resulting from the expansion of the Redwood National Park in Northern California has been proposed by Harry A. Merlo, chairman of Louisiana-Pacific.

Merlo has suggested to Interior

Secretary James G. Watt that L-P be given rights to purchase 107,000 acres of federal timber land with the proceeds from the sale being used to repay them for its former redwood holdings.

The sale detailed in the plan would take place in the Six Rivers, Klamath and Shasta-Trinity National Forests

HARDS/OOD SPECIALISTS

We're retall lumber yafi speclallsts who can deliver In gmall 500 b.f.unltsand up.T&K has its own lrvlngton Moore steam kiln. We S2S and stralght llne rlp one slde of every board.

RED OAK r WHITE OAK o ASH r HARD MAPLE r CHERRY AMERICAN BLACK WALNUT . AROMATIC CEDAR

@ K ur. ben G@"o [nc.

P.O. Box 356, SPringdale, Ar. 72764 (501) 751.8049

CUSTOM KILN DRYING LUMBER STORAGE

serving the west since 1950. We invite you to utilize our automatic lumber stacker, 300,000' kiln caPacitY 800,000_d.Y .t.r.g.

For your additional convenience we are rail served.

trucks."

in areas that contain large stands of old-growth timber. The 107,000 acres cited by Merlo would rePlace about 25,600 acres of redwood land taken from his company.

Although the letter was not releas' ed publicly, it was made available by the North Coast Environmental Cen' ter, a conservation group in Arcata' Ca.

A portion of the letter to Watt reportedly said "As you stated so clearly in our meeting the government is 'broke.' So far as I have been able to determine, nothing has been appropriated for payment in FY (fiscal year) 1982. In short, anY ob' jections to land exchange as a means of paying for lands Congress took four years ago and still hasn't paid for, seem to be totally lacking in merit."

Cost of the original expansion in 1978 was estimated at $359 million. Prepayments of about $320 million were made to companies involved, but interest costs and inflation have pushed the final cost higher. Present estimates vary with L-P contending it is owed $248 million. Arcata claims a $74 million debt. SimPson Timber Co. and several small landowners have not revealed their appraisals.

"Hardwoods from the heart ol the Onrk Moun' tains detivered by our own fleet of

Rooflng Trusses Cut Gosts

Everybody talks about the high cost of building-which is pricing many people out of house and home-but a San Francisco, Ca., building designer is doing something to make housing affordable once again.

Tom Heeney, president of Heeney Homes, has developed a moneysaving design using aluminum roofing trusses which he claims can reduce construction costs by up to 5090.

Instead of mounting wooden roof trusses every two feet, as is typical in conventional construction, Heeney uses sturdy aluminum trusses which can be placed every eight feet and can span distances up to 30 feet. The trusses are attached to upright wooden support centers, also installed eight feet apart. The combination eliminates the need for 8090 of the load-bearing supports ordinarily required in a conventional house, without sacrificing strength, Heeney says.

Exterior wall sections, containing doors and windows, can be tilted in place and bolted to the support centers. The walls, which are not load-bearing, can be made of any material-even glass-with minimum bracing for sheer strength, according to Heeney.

A typical 1,200 square foot home can have the walls up, the roof on, and interior partitions in-using a crew of only four workers-in two days, Heeney explains. The system can be adapted for buildings up to

(Please turn to page 56)

M0NEY-SAVING design developed lor home building uses aluminum roofing trusses in construction of a mansard roof on this mountain cabin. The lack of center supports allows placing the interior walls in any position for an infinite variety of floor plans. Walls also can be rearrangjed to suit ihangIng neeos 0t owner,

George Clough, who runs the Inland Lumber Co. office in Arcadia, Ca., recently celebrated his 8fth birthday.

George Otto, Reliable Wholesale Lumber Co., Huntington Beach, Ca., is currently enjoying his 57th year in the lumber business.

Paul Boyle, Koppers Co., is back at his Sacramento, Ca., office after a triP to Corp. Hq., Pittsburgh, Pa.

Bob Lynch, door product mgr., California Builders Supply, Sacramento, Ca., is moving to Placerville, Ca.

Shery Geylor is pres. of the Young Lumbermen of Arizona for 1982-83; Gery Lebenow, lst v.P.; Steve Alex' opoulos, 2nd v.p./treas.; Steve Snevdy, sec.; Steve Grrrlson' Lrrry Gnbe, Grcg Bu0er, Blll Hermen' Pegg5r Foster and Scott Slevert, board of directors.

Xen Thim, Genstar Building Materials Co., Los Angeles, Ca., plans an August vacation to the Pacific Northwest.

Ken Yise has rejoined sales along with newcomer Drve Chimienti at Western International Forest Products, Beaverton, Or., according to Dave Grmbee.

Pre-cutFENCING RAIIS, POSIS,BOAFIDS

Iriright Currrn, DMK-Pacific, Fremont, Ca., vacationed at the Alisal Ranch, near Santa Barbara, Ca.

John J. Stephens is the new pres. and c.e.o. of Roseburg Lumber Co., Roseburg, Or., according to Kenneth W. Ford. chairman of the board.

Chrrles Schrumbury has been appointed director of the World Trading Group of Search Northwest, Portland, Or.

Pete Llwson is now a trader at Colonial Cedar Corp., Seattle, Wa.

Pete Speek, Fremont Forest Products, Whittier, Ca., and his wife, Phyllis' plan a country inn hopping tour of Ca.'s North Coast in Sept.

Bill Wellman, Atchison, Topeka and Santa Fe Railroad, has been named transportation person of the year in Portland, Or.

Berl l)ennis, Wickes Forest Industries, Dnuba, Ca., is recovering nicelY from a recent stroke.

Russ Adair is a new inside salesperson at Mariner's Forest Products, Santa Ana, Ca., according to Pete Bower.

Jim Miller has joined the Woodwork Institute of California in charge of activities in several So. Ca. counties, following an indoctrination period with Arnie Conwell, according to Bernard B. Barber, Jr., exec. sec.

Gary Hoorman has been named director of services of North American Wholesale Lumber Association, replacing R. Douglas Ross, according to Pete Nbbling, exec. v.P.

Dick Shuneson has been appointed v.p. of sales for Home Hardware, Cerritos, Ca., according to Mike Hrmmitt, pres.

Jim Grogan is now pres. of Bonanza Building Centers, San Jose, Ca., replacing Stanley Nrthanson who has resigned.

William R. Walters has been elected v.p.-Micro-Lam lumber operations for Trus Joist Corp., Boise, Id.

Steven D. Hill, v.p., Hagle Lumber Co., Inc., Somis, Ca., reports that the Hagle Lumber Racing Team returned from Mexico taking third place in the 2/1ffi class after completing the 440 mile off-road course in ll hours, 28 minutes despite rolling the car twice and bending a tie rod.

Randy Philips, Philips Lumber Sales, Inc., Thousand Oaks, Ca., his wife, Carol, and two daughters spent two weeks visiting Yellowstone, Glacier National Park and Banff, British Columbia.

John Robey has been added to the Pacific Lumber Co.. sales staff at San Francisco; his father M.H. "Bud" Robey has been with Palco sales since 1948.

Pat Garoutte who has joined the trading dept. at Suntree Lumber Co., Lake Oswego, Or., is a fourth generation Or. lumberman whose grandparents pioneered in the southern Willamette Valley at a sawmill which is now part of Bohemia Lumber Co.

Palmer G. Iewis. chairman emeritus of Palmer G. Lewis Co., Inc., Auburn, Wa. , received the prestigious "Others" award for 1982 from the Seattle Salvation Army with this commendation, "his lifetime has been spent quietly in the background aiding others, helping deserving students to obtain college educations, providing many people financial help knowing full well that the loan was a gift. Palmer is never too busy or too tired to talk to someone who needs assistance or to visit the elderly bringing gifts and flowers."

Harry Helliesen, pres., Helliesen Lumber and Supply Co., Yakima, Wa.. has been elected chairman of the 4th District of Association of Washington Business for 1982-83; Harry B. Lewis, former lumber retailer, was elected chairman of the board.

Anthony J. Swies, Wickes retail exec., has been named pres. of Builders Emporium with William T. Teachout, exec. v.p. Others reporting to him will be Martin R. Bocola, v.p.-operations; Ronald P. Maccarone, v.p.-finance, accounting and systems; Richard L. Morphet, v.p., human resources; Robert E. Craves, v.p.-marketing will report to Teachout, according to Jeffrey Chanin, senior v.p., Wickes Companies, Inc., Santa Monica, Ca. Hank Jensen has retired from the Murphy Creek Div., Mountain Fir Co., Inc., Grants Pass, Or.; Phil Taylor succeeds him as sales mgr. John Cook is the new senior project engineer of wood processing systems at Lamb-Grays Harbor Co., Hoquiam, Wa.

Steve Johnson and Randy Lilyengren are new on the trading staff at Maywood Anderson Forest Products, Eugene. Chuck Strait, D.E. Doors, Inc., South El Monte, Ca., has been in Az. on co. business.

Doug and Donna Willis, South Bay Forest Products, Orange, Ca., are announcing the birth of their second daughter, Tara, on July 9, weighing 7 lbs. 7 oz.

Chris Lynch, Reid & Wright, Inc., Boulder, Co., has been on a Ca. mill trip. Robert F. Reid is back at Arcata, Ca., Hq. after an Australia/New Zealand sales trip. Bob Reid is back from a Sierra Nevada mountain vacation. Bill Jacobson has completed a Hawaiian sales trip.

Donald Renwick has joined the sales staff at Pope & Talbot, Portland, Or., according to Bob Courtney, v.p., marketing solid wood products.

Dan Diffendaffer is new at Timber Products Sales Co., Springfield, Or., according to Larry Moore, director of sales.

Barb Weyer has joined the fencing dept. at Mungus-Fungus Forest Products, Climax, Nv., according to Hugh Mungus and Freddy Fungus.

(Please turn t0 page 401

PERSONALS

(Continued frorn page 39)

Ray Palm is new to sales at Skyline Lumber Co., Eugene, Or.

Robert Minkin is the new regional mgr. for States Industries, Eugene, Or., at Denver, Co.

Jim Bely, gen. mgr. of Colonial Lumber Co., San Mateo, Ca. and wife Edlth recently returned from a tour of No. Ca. mills. Jlm and his brother Robert are third generation lumbermen, according to Ed Hasenyrger, pres.

Marie Waldron, Waldron Forest Products, Sacramento, Ca., will attend the U. of Nv. this fall, majoring in child psychology, according to her mother El Loulse Wddron, pres. of the firm. Prt Hunter, El Louise's son, will marry Jennlfer Hrmllton on Aug. 28 and honeymoon in Vancouver, B.C. Betty Weller is vacationing in Neb. and Llnda Weber has been on a Portland, Or., trip.

Gordy Martln, Martin Forest Industries, Santa Rosa, Ca., is back from a business/vacation trip to Hawaii.

Don Phlllps, Philips Lumber Sales, Thousand Oaks, Ca., and his wife Florcnce are back from a two week vacation in Maui, Hi.

Rry Lopp, v.p. and director of Babbitt Bros. Trading Co., Flagstaff, Az., has been elected to the board of directors of First Interstate Bank of Az.

Grade Stamp Mlsuse Charged

The Redwood Inspection Service has filed suit in federal court alleging that the Kelleher Lumber Co., based in San Rafael, Ca., produced and used a counterfeit replica of the RIS grade mark stamp to misgrade lumber which it later sold to the trade. The 15 page complaint, which charges violations in five areas of the law, is believed to be the toughest action ever taken in the lumber industry for an offense of this kind.

The suit, which asks $10 million in compensatory damages and $5 million in punitive damages, also named Donald Kelleher, president of the company, "and others not known at this time."

A Kelleher Lumber Co. spokesman said that no statement on the charges would be issued at this time, but that a statement would be released later this month.

A temporary restraining order was immediately granted by the presiding judge forbidding further use of the grade stamps. The suit was filed July 27,1982 in the United States District Court for the Northern District of California in San Francisco.

The Redwood Inspection Service is an industry association comprised of 15 companies that grades and gradestamps lumber in accordance with the Redwood Standards Specifications. It is based in San Francisco. Peter Johnson is the managing officer.

Among the charges in the complaint, RIS alleges that their federally registered mark was used on lumber sold by Kelleher Lumber Co. to stamp merchantable grade lumber as foundation grade, which commands a higher price. Other allegations are two violations of the Lanham Act involving infringement on a trademark; libel as it involves false statements regarding the RIS stamp; violation of the common law doctrine of unfair competition; and fraudulent misrepresentation in the sale to the public of the misbranded lumber.

Service-oriented wholesaler . .

LeBeck Forest Products is a specialist in redwood, Our contacts and sources can get you the red' wood items and products you need. Our experience in redwood is a plus for you in finding those hard-to-get items.

In addition to redwood, we can supply your needs in Douglas Fir, Particleboard znd Plywood.

NTW PRODUGTS

and selected sales aids

OakWith BrassCabinets

Statesville cabinets, available in a hazelnut or a honeywheat finish from Connor Cabinet Division, feature contemporary-styled backbeveled doors with oak veneer on a furniture core, solid oak front frame and grained case sides.

The finishes have a top coat of high molecular weight polymer, which is catalyzed and baked for a tough, durable finish that resists scuffs and stains.

The hardware includes antique brass self-closing hinges and monorail drawer glides. Face frames feature mortise and tenon construction, glued and pinned. Four corner braces assure strong rigidity.

Double Duty

The Bob-Can from Flambeau Corp. contains both gas and oil in one unit and is said to be perfect for chain saw users or boat owners. One side holds l3/r gal. and the other 3/q gal. Made of non-corrosive high density polyethylene, it is designed for balanced pouring.

Top of the Heap

A chase cap termination package for chimneys has been introduced by Preway Inc.

It includes the steel top housing, an 8" diameter I.D. pipe slip joint to attach to the triple-wall chimney pipe, a top slip joint, chase top plate, and assembly screws.

A compatible 8" spark arrester kit is available as an option.

Computerized Advertisement

Personal computers can create large eye-catching window ads on standard computer paper. Currently available to retailers with TRS-80, Apple II and IBM computers, the software package is said to be quickly understood by non-computer users.

It is available from ATC Software for $47.50. A manual may be purchased separately for $6.95.

Positive Pop-up

Rain

Bird Sprinkler

M f g.'s 15103-SR Mini-Paw, a rotor pop-up features a 7/64" orifice, efficient low gallonage operation, low angle and short radius stream, and low application rates to resist runoff and puddling.

The sprinkler requires a shallower trench depth than others and has a throw range from 14' to 23' With a three inch pop-up height, it has a wiper seal that flushes, seals and wipes the stem and a retract spring to insure positive pop-up and popdown, according to the company.

Gazebo to Go

Made entirely of Western red cedar, the Summer Sky Gazebo comes with pre-cut wall components, rafters and roof materials, ready for assembly by the do-ityourselfer.

Offered by the McKenzie Trading Co., the pre-packaged gazebo comes in two sizes and seven models. The sizes are six sided with 8 ft. diameter or 8 sided with I I ft. diameter.

Bare-Handed Assembly

A pallet rack featuring reinforced beam construction for all-purpose commercial and industrial use can be assembled without tools, nuts or bolts into a free standing rack or with others into a long row, according to the manufacturer, Bernard Franklin Co.

Upright frames utilize a keyhole design to allow up or down 2" center adjustments of each shelf tier. Beams come in both step and box styles with extra metal construction on all 4 reinforced corners.

Beams connect into upright frames at 3 points. Each beam corner connector comes equipped with a selflocking safety device to prevent accidental disengagement from the frame.

Wet Blanket

A spa blanket kit designed for custom dealer application has been introduced by C & A Manufacturing in a variety of silk-screened designs.

They are, the manufacturers claim, the first blankets to be made from highly insulative durable extruded copolymer plastic to fit most spa and hot tub shapes and sizes.

Guidelines for shaping the blankets to round, octagonal, square or rectangular sizes are printed on the hinged halves, enabling dealers to fabricate custom fitted blankets. The manufacturer offers a two-year warranty.

LiftATon

Sure-lift, a fork lift manufactured by Vernwith Enterprises, Inc., mounts on the snow plow frames of most utility vehicles and two or four wheel drive trucks. It can lift and transport up to 2,000 lbs, depending on vehicular weight.

With adjustable fork, it can be stowed quickly for storage or travel.

LackA Rack?

Stack'n Rack, a free-standing support and sorting unit, provides awide range of indoor-outdoor uses from a wood rack for fireplaces to a patio hibachi stand.

Bohanna & Pearce, the manufacturer,reports the 25 in. high x 20 in. wide x l7 in. deep unit will support up to 500 lbs. With a suggested retail price of $20, it comes with planked shelves.

Elegant Entry Door

E.A. Nord Co. has a new entry door that breaks the tradition of the perpendicular type designs with curved rails and raised panels to accent a 25 l/8 in. diameter, circular leaded glass window.

Shaped from Victorian designs, it offers two versions. In one the leaded glass is clear and clear glue-chip glass. The other has added accents of deep ruby red glass.

Constructed out of Western hemlock, the door's available in a 3' x 6'x 8" size.

Wanna PlayAround?

Environment 2000, a modular pressure treated wood play system for home use, is manufactured by Wooden Environments, Inc. Guaranteed for l0 years against rot and insect damage, the system incorporates solid 4" x 4" construction.

Modular component parts include swings, slide, horizontal ladder with rope, tower ladder and platform.

Bin Everywhere

Ajax Hardware has an in-store merchandising system called SuperBin that is modular in design, allowing retailers to customize it to match their market.

The merchandiser is a 48" wide, steel gondola with samPle disPlaY headers that are color-coded to match the part bins below. The colorcoding system is designed for easY customer selection.

For more information on New Products write The Merchont Magazine,4500 Campus Dr., Suite 480, Newport Beach, Ca.92660.

Please mention issue date and page number so we can process your request faster! Many thanks!

Protects lvy Covered Walls

A breathable sealant, patented bY Therma Plex Corp., is a liquid, glasslike substance that is said to ieal the granular stone particles of building surfaces such as masonry, concrete, marble, stucco and stone. Reportedly imPervious to chemicals and salt attack while permitting expansion and contraction, it protects against the weathering and erosive forces including the corrosive acid formed when ivY saP mixes with acid rain and urban pollution.

The Therma Plex plastic coating adheres, strengthens, and becomes part of the surface to which it is applied, according to the corporation.

No Marks, No Rebound

Vaughan's rubber mallet has a 24 oz. forged steel head cushioned bY two replaceable tips, one black and one white, which will not leave marks on surfaces struck.

The mallet allows for solid blows without damage to surfaces and unlike solid rubber mallets there is no rebound after the blow. The handle is 14" Iong of hickory, flame-treated wood.

I can finish the palace today!

I found all my moldings at Sanford-Lussier!

Tantalizing Tubs

A wide range of cultured marble and onyx bath tubs with or without factory installed whirlpool systems, sinks and accessories are available from Roman Marble, Inc.

Included are single, double and round tubs in extra deep (19") models as well as oval, rectangular and shell bowl sinks in depths from 16" to 30".

Offered in all popular colors, the products include a selection of standard sizes and shapes or can be crafted to specification.

I reckon you shouldn't place total blame for your high electric bills on the Arabs and your utility company. The Sierra Club, the Wilderness Society and other self styled "conservationists" should get a lot of the blame. They have long opposed dams, hydroelectric plants, nuclear power plants and coal fired generators-all sources of low cost electricity.

Write your congressman.

glamorizes this remodeted bath. Ceramic tile from Mid-State Tile Co. in almond and caramel coordinates with the fixtures of the tile platform equipped with a whirlpool tub.

ed receptacles for power at the job. Portable, weighing only l5lbs., its blower is driven by a permanentlylubricated, enclosed two-speed motor.

Designed by Fasco Industries, Inc. to assist on plumbing, electrical installation, building construction, auto mechanics, boat maintenance and utility maintenance jobs, the product provides ventilation to make its user more comfortable and more efficient.

Custom Design Door

Larson Manufacturing has announced a one door self-storing door line that offers point of purchase design flexibility.

The door eliminates stocking problems by reducing the need for dealers to stock several styles. One model is customized into hundreds of styles by applying screw-on design moldings.

Other features of the designer door include Life Core construction, all aluminum seamless skin, tempered safety glass, self-storing for seasonal changes, pre-hung design, choice of soft white or earth tone brown.

Mini-deck Display

Oakwood Mfg., Inc. makers of Erecto-Pat wood deck systems offers a compact mini-deck display that requires only 2Vz' x 7' of floor space and can be used as an effective selling tool.

Hinged and titled to show the underside construction, the display deck is made up of wood and metal rail posts, joist brackets, steP brackets and an accessory bench kit. It is shipped in a single carton and reportedly requires only minutes to assemble.

Erecto-Pat has a line of accessory kits for custom finishing for decks. Rail post, step, park bench and patio bench kits are all available with metal brackets, coated lag bolts and instructions.

Cool Cat

The Power Cat, a new product designed to provide additional personal cooling and lighting for industrial and commercial use, is equipped with a25' cord and features an adjustable 400 cfm, squirrel-cage blower and two waterproof, ground-

Super Spray

The Power Washer spray gun from Sprayit Products can turn a garden hose and air compressor into a powerful cleaning system. With a % h.p. compressor, the TI-500 sprays at approximately 150 mph. For bigger jobs the TI-1000 can deliver a spray up to 350 mph.

Both feature a chemical draw barb and hose for applying detergents, degreasers, pesticides and other solutions with or without water.

Cold Blocking Threshold

The model 203 oak threshold, a Pemko product, has a replaceable vinyl top insert to seal out cold weather. Available in 37" and 73" lengths, the oak is linseed oil treated and darkened.

Open Door Policy

Stanley Door Systems has a new p.o.p. floor display for its do-ityourself insulated steel replacement entry doors. It features a full-size pre-hung

door, with steel adapter frame installed in a wood door opening. Graphic panels show a cut-away view of the door installation, installation steps, features and benefits and howto-order information.

The display doorcan be fully opened and closed to afford homeowners the opportunity to see not only how the door comes pre-hung within its steel adapter frame, but how the unit fits into a door opening without having to remove the existing door frame.

The display comes with a literature holder.

Wood Wet

Lignomat USA Ltd offers moisture meters measuring wood moisture from a range of 490 up to 30s/0,60s/o or 10090.

Lignometers are automatically calibrated and give direct readings with a dial for four different wood groups.

Battery operated, models HT60 and HTl00 come equipped with chargable accumulator and lighting diodes for charge control.

READYBUILT Products Co. has hardwood mantel shelves that are hand-crafted from kiln dried cedar and solid ash to insure proper fit and ageless good looks. They combine 4', 5' and 6' lengths in three distinct styles to accommodate different fireplace openings. The shelves are lightweight so they can be shipped directly to home or construction site and come with two easy-toattach brackets.

Clean But Not Mean

A non-solvent, water soluable moisturizing hand cleaner, Doubbles Scrub 250 Plus, will remove grease, grime, soot, paint, tar and many other materials from hands without using harsh solvent chemicals. Doubbles uses a balanced Ph. water wetting surface blend for breaking the dirt bond, according to the maker Harper/Nobel.

SINCE 1876YOUR COMPLETE GUIDE... lumhermen$ red b00lr seruice

The Lumbermens Red Book llstsall producers, wholesalers, retailers of lumber and wood products of any kind, and. all manufacturers ofwood furniture. cabinets and millworkmobile homes, prefab houses and modular unitswood recreational products, sportsware and toysboxes, crates, pallets and industrial productsand all other products using wood in any form.

A Red Book llsting showsthe exact business name - complete address, including

P.O. Box and ZIP CODE!concise description of what the business does - special data such as location of purchaslng dopartmenlthe financial strength rating (not alone the net worth, but what is available to credltors)the exact payment rating (how lt pays: prompt, slow, very slow).

A Red Book credit rating is accuralo, because the man who assigned it is a speclallst in the field we cover. His rating allows you to make an lmm6dlate decision!

Please enter our subscriotion for Lumbermens RED BOOK service

for one year. Bill us: $212.50 quarterly n; $425.00 semi-annually n; $850.00 annually !.

Please send more information, without obligation D

BUSINESS NAME

YOUR NAME

Joining the Fan Club

The Whisperfan IV, reportedly the first and only six blade 52" ceiling fan on the American market, was recently introduced by Homestead Products. Because of the design, it is said to produce less air noise

than conventional four blade fans and operates on 100 watts of power.

The fan also has variable speed controls and a revers i ble motor to circulate the air in summer and pull hot air from the ceiling during the winter.

DEVELOPED by 0uinalt Pacific Corp. as a special purpose machine for use by unskilled operators, this horizontal circular resaw is used by many'large distribution centers. The 16" carbide tipped saw is adjustable to gauge-saw any thickness lrom 3/8" to 3" on widths up to 4" and lengths 2' and longer.

JOB-RATED work gloves were recently introduced by Cardinal Glove Co., Inc. with color coded tags designed to provide the consumer with accurate information as lo which glove is best suited for a specific job.

Chapped Hips

Waterproof chaps, designed for builders, remodelers and related trades, by Filson Co., feature urethane coated nylon pack cloth for tough, long-lasting protection.

Lightweight leggings offer quick onloff convenience for changeable weather conditions and pocket storage. Reportedly, each chap has two reinforced, adjustable length side straps that loop around the belt to assure a no-twist snug fit. Available in two colors, smoke or orange and two sizes, 29"-31" or 32"-34" inseams.

Companion Machine

To match metal jambs and architectural specifications for square hinges. Kval, Inc., has introduced the new 627-C as a companion machine for their 990 series door lock and hinge routing equipment.

Once the lock boring and hinge routing operations are complete in the 990, the 627-C automatically feeds itself to pneumatically chisel the corners square.

It is also available with drill heads to pre-drill hinge mounting holes and attach half hinge butts.

Cffirnia. herewearb!

With sheathing and studs to go.

If you're a wholesaler or distributor in the Los Angeles basin, l7illamette's ready to fill your orders for top quality shearhing at Berth 190 in Wilmington. Located in the Bay Area? You'll also find us at 2800 Alvarado Street in San Leandro, where we have the finest sheathing as well as studs.

We do all the warehousing so you won't have to. From a few units, to a truckload, just call us for a quote, then give us the specs. !7e'll have the goods on our dock, ready for your prompt pick-up. What a way to save time and save some green ln the Golden Statel

Phone us today at 503-926-777r. I

AllPurpose Utility Box

A utility box manufactured by McCoy Industries, Inc. can serve a variety of needs in the home, garden, workshop or playground.

Made from high-grade milled and bored Western woods, the fully assembled box is available in three lengths, 14",20" and32" It can be used as a planter, carry-all for cleaning supplies and garden tools, storage box for paint or toys, or as a tool box.

Willamette Industries, Inc.

Lumber and Plywood Sales Division

Albany, Oregon 97321-9990

503-926-7771

Undercover Collectors

Using the solar collection properties of concrete, the Bomanite Corp. has developed Solarpave, a way to capture solar energy and heat water with a system of collecting coils imbedded in concrete paving.

According to the company, the system will see its first use in swimming pool decks where it will heat pool water while other domestic applications are under development. A series of Vz" polybutylene plastic pipe coils 4' in diameter are laid side by side in the pool deck during construction and are connected to the pumping and filtering system of the pool.

For more information on New Products write The Merchant Mogozine,4500 CamPus Dr., Suite 480. Newport Beach. Ca. 92660. Please mention issue date and Page number so we can process your request faster! Many thanks!

Heat European Style

Thermostatique, a European gas space heater, now available in the U.S., is free from harmful emissions, according to the manufacturer, Optimus.

Fuel efficient, self-starting, thermostatically controlled and selfcontained on rollers, the heater will automatically shut off if oxygen levels become unsafe or if there is an interruption in the flow of gas.

It produces up to 800 sq. ft. of controlled heat, both convection and radiant.

THE MOST SUCCESSFUL HOME CENTER'BUILDING MATERIAL ADVERTISING PROGRAM AVAILABLE

36 Different Promotional Themes

o 36 Feature ltems

o 36 Sub-Features

o 432 Generic Product lllustrations

All in a sensational line drawing technique that makes it easy for you to adapt to your own advertising image.

$lsO[li,*

'and you gel 2 sets of all art work!

GUARANTEED! lf you're not fully satistied we'll refund your money and pay the shipping costs both ways

Valuable Valve Vendor

Johnny Valve, a corrosionresistant, non-metallic toilet refill valve is now available in a multifeature, l0-pack point of purchase display. The display is less than one square ft. to fit on crowded shelves.

The design of the valve eliminates the need for float, ball and rod, and fits most toilet tanks, even the new 3Vz gal. water conservation models.

Relax with wood

OUR HOME away from home is a lovely place to relax when you build it with wood. This is the message for your customers interested in building a retreat far from their scheduled daily lives. All the comforts of town living can be incorporated into a wooden structure which blends with the surrounding countryside.

Rich, easy-to-build-with woods such as the naturally durable Western red cedar shown on these pages offer stability and serenity as well as status. Saw textured boards with tight knots are at home among the trees, yet adaptable to clean, modern architectural lines.

Board and batten, board on board, tongue and groove or bevel siding are equally suited to wooded sites or lake shore view lots. When your customer wants a beautiful recreational home with practical qualities, you can recommend wood as the material best suited to his needs and requirements.

A young aggnessive company with oven 20 trading pnofessionals anxious to senve YOU with all sizes, gnades and vanieties of plywood, lumben, shakes and shingles.

Maple performs well in flooring, furniture

IIIAPLE species in the United lUlStates are classed as either hard or soft. The hard or rock maple includes the sugar maple (Acer saccharum) and the black maple (/. nigrum). Red maple (A. rubrum), silver maple (A. saccharinum) and the Pacific or Western maple (.4. mocrophyllum) are considered soft maple.

Hard maple is found in the eastern hardwood region of the United States and Canada including Appalachia. Red maple grows over almost all of the eastern half of the U.S., but is most commercially important along the Atlantic Coast from Southern Virginia through the Carolinas. Silver maple which is predominant in the Mississippi Valley is not as plentiful as the red maple. Pacific or Western maple is found in the northern portion of the Pacific Coast states.

The maple species differ little in appearance although the hard maple has five lobed leaves while the soft maple is usually three lobed. Both have dark gray bark with the hard maple being deeply furrowed with long irregular thick plates. The soft maple has thin scaly plates separated by shallow fissures.

Hard maple is brown to light tan in

heartwood, but white in sapwood. It weighs about 3.6 lbs. per bd. ft. at 890 moisture content. The wood is diffuse and porous with an indistinct grain pattern. Some have a bird's eye figure. At one time this figure was highly popular for use in bird's eye maple furniture.

Soft maple also has white sapwood although the heartwood is gray. It weighs about 3.2 lbs. per bd. ft. at 890 moisture content.

Story at a Glance

Five species of maple in U.S. .. all commercially useful . . good properties .. important for f looring, f urniture.

Maple dries well although slowlY. It is moderately stable in use. Soft maple is more easily worked, but lacks the strength and resistance to abrasion that hard maple has.

Hard maple is excellent for use as flooring inheavy traffic areas such as warehouses and factories as well as for dance floors, bowling alleYs, squash courts and gymnasiums. Soft maple because it works easily and is less expensive than hard maPle is used for furniture, kitchen cabinets and interior paneling. Boxes, crates, shipping containers, toys and household accessories also are made of soft maple.

Soft maple lumber often has verY small worm holes. Grading designations of "WHAD" (worm holes a defect) and "WHND" (worm holes no defect) are used. The worms, of course, are eliminated in the kiln drying and manufacturing process. The worm holes and frequently accompanying mineral stains can add character to the wood, especially for paneling which is then known as wormy maple.

In addition to being used for lumber, the Acer Sacchorum in the northernmost areas is famous for the products of its sap, maple syrup and maple sugar.

"The Oldest Name in Redwood"

lllittltllll!:il:illl,l.$lil{tll:itli*$t$itililil:*$*liltli*ii:liillil:iil',:ll:iiil:1,:ll::lil:ll:i:'.,i:r

Residential Energy Reg.

Copies of the new residential building standards energy requirements of the California Energy Commission are available free from the California Energy Commission, Publications Unit, llll Howe Ave., M.S. #50, Sacramento, Ca. 95825.

New Look at Doors

A new l2-p. color brochure describing its door and window lines including specialty items is free from California Builders Supply, P.O. Box 13457, Sacramento, Ca.95628.

Birdhouses To Bookshelves

500 Do-It-Yourself Wood Moulding Projects, a 128-p. book, is $4.95 from Wood Moulding & Millwork Producers, P.O. Box 25278, Porlland, Or. 97225.

Building Products Booklet

A l6-p. booklet of building products and services is free from the Public Relations Dept., Union Camp Corp., 1600 Valley Rd., Wayne, N.J. 07470.

Wood For Outdoors

Redwood Outdoor Living is free from Simpson Timber Co., Development Center, P.O. Box 566, Redmond, Wa. 98052.

Cedar Feature

Siding and paneling used in leisure homes are featured in a free brochure from the Western Red Cedar Lumber Association, Yeon Building, Portland, Or.97?.04.

Air Condition Education

An air conditioning service training manual is free from Kysor, Q2 E. Blackhawk Dr., Byron, Il. 61010. Read

reference for reading and understanding technical drawings, is $16.95 plus $1.50 for transportation cost from Gulf Publishing Co., P.O. Box 2608, Dept. F6, Houston, Tx. 77001.

Catalog For Windows, Doors

A free catalog with detailed information on over 2,000 shapes and sizes of wood windows and patio doors is available by calling toll-free l-800-346-5128 or writing Marvin Windows, Warroad, Mn. 56763.

Advantageous Reading

FOR PROMPT SERVICE

On all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in The Merchant Magazine. Many thanks!

Insulation Inf ormation

The 1982 fiber glass building insulation catalog is free from Manville Service Center, 1601 23rd St., Denver, Co. 80216.

Sky's The Limit

Acatalog on skylights is available from the APC Corp., P.O. Box 515, 50 Utter Ave., Hawthorne, N.J. 07507.

A Little Pick-me Up

Literature on diesel engine lift trucks is available free from Allis-Chalmers Corp., Industrial Truck Div., 21800 S. Cicero Ave., Matteson, ll.6W3.

Light Reading

A 96-p. catalog featuring over 600 lighting fixtures is free from Diamond F Corp., 1425 Rockwell Ave., Cleveland, oh.4ll4.

Fan Mail

Literature on fan convectors with installation suggestions is free from Myson Inc., P.O. Box 5025, Falmouth, Ya. 22403.

A booklet on the advantages of General Electric Co.'s solar grade sheets is free from Tony Dimascio, Commercial Plastics & Supply Corp., l&2 Woodhaven Dr., Cornwells Heights, Pa. l%J20.

Hands On Training

For information on a roofing and siding training program using film and hands-on seminars write Alcoa Building Products, Inc., Two AlleghenY Ctr., Pittsburgh, Pa. 15212.

Looking Glass Literature

Brochures that promote the use of mirrors in redecorating and remodeling are free from the Customer Service Dept., Hoyne Industries, 60Gould Center, Rolling Meadows, I1.60008.

Proud Fans

A l2-p. brochure describing NicholsKusan's complete line of American Pride ceiling fans is free from Nichols-Kusan, Inc., P.O. Box ll9l, Jacksonville, Tx. 75766.

Wood Energy Expertise

The Forest Products Industry: Leading the llay in lVood Energy Use is a booklet free from the National Forest Products Association. l619 Massachusetts Ave., N.W., Washington, D.C. 20036.

Get On The Beam

A variety of sizes, profiles and styles for applications on ceilings or walls are detailed in a l6-p., 500 catalog from Rusticated Beams, Inc., 1542 Main St., West Warwick. R.I. 02893.

New Roof Truss Design

(Continued from page 37)

three stories high, both residential and commercial.

The aluminum trusses provide economies that cannot be realized by using wood, according to Heeney. The strength and rigidity of the aluminum allows for greater spans without center support. The trusses are engineered to support roof loads of up to 20 pounds per square foot. The load can be increased by design modifications.

Structural plans for Heeney's aluminum framing system were originally approved by the International Conference of Building Officials in 1969 as a satisfactory alternate method of construction. The structural methods were also approved at that time by the FHA's technical standards division. Since then Heeney has obtained additional approvals from the Army and Navy for military and civilian housing.

The roof trusses are designed for either pitched or mansard roof configurations. Wooden purlins are used

to connect the trusses to the roof decking. Any conventional roofing material can be used to cover the roof.

The pre-cut trusses can be shipped unassembled to the job site where they can be bolted together, much like an erector set, or shipped fully assembled in a single truckload.

A Sacramento, Ca., builder, Graham Brothers, is using the system in a vacation home project at Pine Mountain Lake near Yosemite Park. A Southern California developer has also selected the system for use in a 14 home project to be built in Palmdale for aircraft workers.

Window Market Bright

Special glass film and screens, including inside storm windows, are being added to the list of low cost energy conservation products widely used in residences.

These products have an especially bright market future, according to a new market studybyFrost& Sullivan Inc. Both the retrofit and new con-

struction markets for a wide sPectrum of products and materials including ceiling and wall insulation, storm windows and doors, caulk and sealants, water heater and PiPe insulation jackets, hot water faucet inserts and flow restrictive devices are examined in the l6&p. study.

Among the highlights:

o Ceiling insulation: For the retrofit market, insulation consumption, at 263 lbs. per residence, currently, will increase to 450 lbs. by decade end. In new home construction, insulation consumption, at 900 lbs. per residence now, will increase to 1,6(X) lbs. by 1985.

o Caulk and sealants: Market growth for this $500 million business will average more than 3090 annually through 1985. Technical change is still underway with a trend by users toward acrylic and aerosol-based caulks.

o Window-related products: Windows still represent a major source for energy loss. Products include double and triple-glazed insulation glass, special glass films and solar screens, and inside storm windows.

A builder and D.l.Y. favorite. Spiece adjustable press-molded fiberglass. Recognized as No. 1 product, No. 1 promotional support including co-op advertising.

Swan Corp. "Tubwal" and "Showerwal" make getting into hot water a profitable experience. Call us today.

THANKS FORTHEMEMORIES

Your 60th Anniversary Issue of July, 1982, was very interesting. Having joined Charles R. McCormick Lumber Co. in San Francisco, Ca., in 1923, this brought back many fond memories. In fact, Ed Martin of The California Lumber Merchant (later to be called The Merchant Magazine) had his desk next to mine in McCormick's Matson Building office and we became well acquainted. Ed was later transferred to Los Angeles. Then there was Bill Black and Max Cook with The Merchant in San Francisco, also good friends. I did not see very much of Jack Dionne as he headquartered in Texas, but I did see and hear him tell his many famous stories at several lumber conventions.

For 59 years I have looked forward to receiving and thumbing through each page of The Merchant Magazine.

I hope The Merchant Magazine will have another 60 years and more of publishing.

Dave Davis

Seer of the House of Ancients

Hoo-Hoo International

The Fraternal Order of Lumbermen

The Tampalpais

501 Via Casitas Greenbrae, Ca. 94904 60 YEARS OF SERVICE

Congratulations, on the Merchant Magazine's 60th Anniversary.

From Jack Dionne to Dave Cutler, The Merchant Magazine has chronicled the events of our industry and has contributed immeasurably to the knowledge of all of us in the building material business.

We appreciate your efforts that have sustained our pride achieved from a positive image, continuity and stability.

Charles E. Link Executive Director Western Building Material Association Olympia, Wa.

(Continued from page 25 )

sound and completely satisfactory to their owners, according to the report of a field investigation carried out by the National Forest Products Association, American Plywood Association, U.S. Forest Service and the wood-treating industry. The AWWF was first used in l!b8 in three Lexington Park, Md. homes and three years later in five homes in Charlottesville, Va. AII eight homes investigated in the 14 and I I year performance evaluations were reported to be in o(cellent condition. More than 60,0fi) wood foundation homes have been built in the U.S. and Canada since 1968. The investigation included digging test pits near water collection areas, X-ray photographs of nails in place, core sampling and moisture content readings.

lS THIS your own copy of The Merchant Magazine? lf not, use the subscription forms in this issue today to get your own subscription. Don't be left out on what's going on. What you know can save you money and make you money.

ADVERTISEMENTS

NO. CA. WAREHOUSE FOREMAN

Management opportunity for someone experienced in handling men, equipment and products. Send resume or experiences to Box 454 c/o The Merchant Magazine.

LUMBER SALESPERSON

Central California lumber manufacturer searching for an experienced telephone lumber salesperson. Knowledge of shop and industrial markets a plus. Sales primarily in So. Ca. but some national markets. Good salary and benefits including medical, life, pension. Send resume or call Charles Carey, Wickes Forest Industries, P.O. Box 305, Dinuba, Ca.,93618. Phone (209) 591-2000.

E.O.E.

EXPERIENCED pallet salesman. Ask for Carl Boesch, Hunter Woodworks, (2ll\ 77 5 -254.

600 a word, min. 25 words (25 words - $15). Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $4. Box numbers and special borders: S4 ea. Col. inch rate: $30. Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care ofThe Merchant Magazine, 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month. PAYMENT MUST ACCOMPANY COPY.

OUTSIDf, SALES REP

Needed for wholesale distribution in No. Ca. Experience in doors and specialties preferred. Excellent benefits and co. auto for the right candidate. Send resume in confidence to Box 455 c/o The Merchant Magazine.

EXPERIENCED lumber and moulding salesman needed for aggressive wholesaler in So. Ca. Cood salary and benefits. Please write Kelleher LumberCo., P.O. Box 310, Rancho Cucamonga, Ca. 91730

CONSISTENT $2 MII,LION SAI,ES

Building supply & lumber yard. Fine living in No. Ca. with economic growth. Long established on 3rA acrc site. 40,00O ft. under roof. Rail available. $75,000 for business; let's talk about the real estate price. HAI (707) 546-0 I 65

OPPORTUNITY FOR INVESTORS.

Established Northern Nevada lumber yard is seeking investors for joint venture in buildings, machinery and property in prime industrial location. Allied firm to share space would be welcome. Will consider 10090 sale to qualified buyer. Write box 452 c/o The Merchant Magazine.

FOR SALE

Home center-building materials dealer. Sales 2 million. Growing San Joaquin Valley (Ca.) city. Real estate either for sale or lease. Priced reasonably. Write Box 456 c/o The Merchant Magazine.

SELLING HARDWq)D?

Get your sales message to a handpicked audience of more than 5,000 lumber and building supply retailers and wholesalers in the 13 Western states. Advertise in the Special October Hardwood Issue of The Merchant Magazine. Reasonable rates. Call David Cutler collect at (714) 549-8393 today to reserve space.

BARNWOOD-weathered, 70 years old, still standing in Illinois, good condition, wide' long lengths. For information call (714) 548-6248 or (714) 5484698.

HARDWOOD INI'ORMA-I'ION

RFIPRINTS of harduood articles from The Merchant Magazine. Excellent for reference or training. Domestic Harduoods, $10: Southeast Asian Hardwoods, $5; Sottth American Hardwoods, $41 all threc, $16. Send your chcck today including nalnc and address to Harduood Reprrnts c/o Thc Merchant Magazine.

When sending in a L'hange ol oddress pleose irtclude:ip t'ode on both old ond new addresses and either the old label or the inlormotion lrom it. Thanks.l

ADVERTISEMENTS

I r- L I Inspection Service

\ y Certified Agency (B - L.A. (7 14\ 546-55t2 s.J. (408) 297.8O7 | Portland (503) 659 -4812

I 190 Lincoln Ave., San Jose, Calif.

F-'\- California Lumber ,-a r -

LOCAL LUMBER hauling Southern California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in Long beach. 3C Trucking (213) 422426.

SAVE YOURSELF MONEY

HALF PRICI OFFER for l0 or more subscriptions to The Merchant Magazine, when paid in advance. You and your employees can enjoy and benefit from The Merchant Masazine for one year for only $3 per subscription. That's a 500/o saving over our standard $6 per year rate, which is a real bargain in itself.

Use this special bulk rate subscription to make sure that the key people in your organization are assured of keeping up with industry developments as well as gleaning the merchandising and management information they need to do a better 1ob.

TWISTED AND WEATHERED

Douglas Fir S4S and rough, 3x4 and wider and 4x4 and wider. Call Wm. Hunter. Hunter Woodworks. (213)

7'7 5-2s44'. (2 I 3 ) 83 5-s671

Rt-IIINDER: Pavnrcnl nrust accontpan\ lhc cot)\ r'ou send in lirr cllssitled ads. Just use thc instructions irborc to flcurc thc itn)()urll

AXOELES AREA ffi

Am€rican HardwoodCo.

Burns Lumb€r Co.

Calitornia whol8sa16

Caoital Lumbof Co.

Charlgy's F€ncc Co.

Connor Lumb€r Salos

ConlemporaryEuildingProducts, Inc.

Cms H6ad Lumbot& Plwmd

Dool6y For€slCo., Inc.

Esslw & Son. D.C.

FarwsstFirsalos ......... (213) 629.5206

Ferari Dislributing co

Fir & Pino Lumbor Co.

FountainLumb€rco., Ed .......

FremonlForoslProducls

Gallshsr Hardwod Co.

G6mini Forosl Producls

Goorgia-Pacitic Corp, (213) 968'5551

H8ppn€r Hardwoods

Hill Lumb€r Co., Max

Hult Lumbor Co.

Hunt€rWoodworks........ (213) 835'5671

Inland Lumber Co.

Lan€ Stanton Vanc€ Lumber Co.

Larry Larson LumberCo. (714) 821'8'100

Louisiana-Pacilic corp

L-P Distribulion C€nter

MacBsath Hardwood

Marouart-Wollo LumberCo.

osomd Inc.. Roberl S.

Pa;ilic Madison Lumbet Co. 12131 773'2292

Eonninolon Lumbsr Co

iliilfi i'M;ie;i;iDrdi;6 urbii

B€averLumb€r Co.

Callornia Bav BuildinoSuDolyCo.

CaliltrniaFoi€stProducls.... .

Calil0rnia Suoat & Wesl€r n Pine Agency

Calilornia Sucar & Weslern Pire Agency

Diablo Timbai Producls

Euoene-WillameneLumberco.

Floir SeruEe Supolv (San Jose)

Geo(oia-Pacilic Coro.

Georiia-Paciftc Cor'D. (SanJos)

GoldEncateLumberCo.......

Hioohs LumberCo. (SanJos)

Hiiirns Lumber Co. (Union City)

Bi66hsLumberCo.(walnutCreek)

Hol'bs Wall Lumber Co., Inc.

KelleherLumberSales ....

Leatherbacklnduslries,lnc.

MacBeathHardw@d

Mission Foresl Producls.

Niesen-Wrd Forest Prod. lA08) 779'2147

N0o Timber Producls. Inc.

P.f, .0.0. Wholesde Distributors

Redwood Emoire. Inc.

RolandoLumber Co., Inc..

lAX FRAXCISGO

INEATED LUTIBER-MLES-PItIilCS-TIES

CaliforniaTimberline, Inc. ........

Capital Lumber Co.

Catroll MouldingCo...

Conmr Lumber Sales, lnc.

Contemporary Euilding Producls. Inc

oelmevsash&000rC0. ..

0MX-Pacilic CorD.

Essl€Y & Son. D.C.

Eug€ie-Willam€neLumberCo.

Far Wesl Fir Sales

Ferrari 0islribution Co.

Fir & Phe Lumb€r Co.

FontamwoodPreseruing

Simoson Buildino SuoDlv Co.

SrmbsonTimberco. '

TrianoleLumberCo.

Trinili Foresl Producls

$CATA/EUNEKA/FONIUXA

ANEA Co.

ff&Lw0o6Pr00ucls (Yro, ItJ-.Z3o

S rnsflEtD Pacilic Wood Preseryino of Bakerslield. coro. l. (805) 582-3950 (805) 833'0429 clilc0

tlodioldSales&service......... (916) 891-4214

C[|lYENOALE goimanlumOer Sates 1707) 894'2575

G&R Lumber Co.. . (i07) 894-42!l RolanaoLumber(KinlonDiv.).. (707)894'4281

iioir'iioiio-iii. ciniei .: t707t 433-4816 (707, 894-3362 c0nxtrc craneMitts. (916)824-5427

Fonr BiA00

Gioroia-Paiilic coro. (Redwood) . (i07) 964-0281

Lumber Co:. Fred C. . (707) 964'6377 t'tiesei-WarOForest.products.... (7071964-4716 FRETO[T DMXPaciliccorp. (41!) 19q-?Q4 aouisiana-Paaifi[ corp (41 5) 657-6363 FfiE8IO Amiiican Forest Producls Co. (209) ?t!-5831 EaslonLumber,lnc....... (?S9) ?q8-qq{q Georoia-PacificWarehouse..... (?S9)

Fr6eman & Co. StoDhen G.

Frenont Forest Producls

ceoroia-Pacilic Cor0.

Golding Lumber Saies

Hammermill Manufacluring, Inc.

H & M Wholosale

lnland Lumber Co.

lnternational Forest Products, Inc. .

Kslloher MouldingCo,, Inc.

KopporsCo., Inc.......

Laminated Timber Seflices, lnc.

L-Poistribulion cenl€r

MacBealh Hardwood

Mariner's ForeslProducts

Marouart-Woffo Lumbs C0.......

tlewporlPlanning Mill, Inc.

Pacific Lumb€r

?51'812!

WEEI'

S:i Antonro Conslructbn Simpson Building

Sunrise Forest Producls

Trealed Pole guilders. Inc.

TweedyLumberCo.

lJnicre lnsurance Co.

Wendling-Nalhan C0.

Amorican Mill & Manufacturing

Eaker Hardwood.

Burns Lumber Co.

Fishman & Afliliates

Fountain Lumber Co. Ed

Frostllardwood Lumbor C0..

The GF Company

Georoia-Pacilic Corp.

lnlan-d Lumber Co.

Lane Stanton Vance Lumber Co.

Viroinia Hardwood Co.

We-stern W00d Pteseruers Institute.

Inc., Palmer G. Alaska Div.

Louisiana-Pacilic Corp

McFarland Cascad€ (800) 426-8430

Union Pacilic Raikoad

VAilCOUVEs

Inlernational Forest Products. Inc.

WAL|.| WALTA

Union Pacilic Railroad.

WE1{ATGIIE€ LewisCo., Inc., Pa|merG.

Y KttA

Lewis Co., Inc., Palmer G.

ALBAl{Y Willametlelndustries,lnc.

BEl{O

Union Pacilic Raitroad.

COOS BAY

Conrad Wood Preseruino Co.

CmsHeadLumber&Ptiwood ...

coRY tus

Eonninglon Lumber Co.

Evans Products Co. (Hardboard)

Mary's River Lumber Co. (503) 752-0218

EUGETE/SPRII{GFIELD

All-Coast Foresl Producls, Inc.

Bel Air ooor/Alpine Veneers. Inc.

gohemia, Inc.. (800) 547-6065

Eugene-Willamett€ LumberCo.

Gmrgra.Pacilic Corp.

HamptonLumberSalesCo.

Lewis Co., Inc., Palmer G.

Louisiana-Pacilic Corp.

Louisiana-Pacilic Corp. {Beaverlon)

Lumber Producls

McCormick & Eaxter Creosotino Co.

NiedermsyerMarlinc0..... i800) 547-6952

Nonh Pacitic Lumber co. (800i 547.0440

NorthwestHardwoods,lnc....

Penberlhy Lumber Co.

Permaposl Products Co

Publishsrs Forest Products. {800) 547-6633

Siskiyou ForestProducts ....

Sunrise Forest Products C0. {800) 547-1 771

Union Pacific Railroad.

Western International Forest Products.

BIDOIE

C&DlumberCo.....

Herberl Lumber Co.

ROSEEUEG

Keller Lumber Co..

sAt Et LumberProducls....

SEASIOE

Agwmd Mill & Lumber

00rsE

Georgia-Pacilic Corp.

IDAHO

LewisC0.. lnc., PalmerG. ......

Louisiana-Pacitic Corp. (Co€ur d Atene) LumberProducts

PressureTrealedTimberCo.

t/nion Pacilic Railroad

COEUR D'AtEI{€

TimbsrCrall Products

lEWtST0ll

Union Pacilic Railroad

MCATELTO

Union Pacilic Railroad.

sAil0P0tNT

McFarland Cascade ALA3KA

ANCIIORAGE

Arrow Lumber LowisCo.,lnc.,PalmerG...

srEwAn0

Louisiana-Pacilic Corp. HAWA|I

RBid&Wright. Inc.......

c0t0nAD0 sPRrxBs

Therma-Tru, Inc.

c0tfEncE ctTY

Rwspscialtios. Inc.

Western Turninos &SlairCo.

DEilVEN

Denvern€sorvssupplyCo. ..........

Georgia-Pacitic Corp.

Koppsrsoo..lnc......

McFarland-Cascad6

Wasco(Factory DirectSalss) .........

FT. Crotlm

Woslridge For8sl Products. Inc.

0RA1l0 JUtCltol{

RWSpeciallies, Inc,

Bil.ulrGs

G€oroia-PacificCorp.

EozErAr

McFarland-Cascade

EUNE

Montana Pole&Treatino Planl .......

Union Pacilic Railroad

nrss0uu

Louisiana-Pacific Coro

LewisCo., Inc., PalmerG.

CASPER

Drssco Wyoming.

0G0El{

Getrgia-Pacilic Corp.

ooden Lumber & Millino

PnrcE

KilloyleKratts, Inc..

SAI.T I.AI(E CITY

Georgia-PacilicCorp.

MacBeathHardwood

Unnn Pacific Railroad

.{iirfiri.qii"si!1fir$ so u TH w EsT ffi

Clark R. Gittings, president of Gittings Lumber Co., Inc., Denver, Co., died on July 25, 1982, in that city. He was72.

A longtime resident of Denver, he was a founder of the W.O.O.D., Inc. organization.

Mr. Gittings is survived bY two grandchildren.

Edwin H. Hamson, Jr., retired owner of Hamson Lumber Co., Ukiah, Ca., died in Santa Rosa, Ca., on June 26th 1982, after a long illness. He would have been 70 on the Fourth of July.

A long time director and past p-!esident of Black Bart Hoo-Hoo Club' he also was a member of the Elks Club.

Mr. Hamson is survived bY his widow, Mary, and one brother. .tlil.il.l?iii,alJ$r:i.iitiy.rj.

Robert J. Heberle Sr., retired manager of the now closed Louisiana-Pacific sales office, Whittier, Ca., died in that city on June 9, 1982, from cancer.

He had been active in the lumber industry for several decades, specializing in the sale of redwood.

Mr. Heberle is survived bY his widow, Faye, four daughters, a son, two sisters. a brother, and four srandchildren.

TIMBERS

We are cutting Douglas fir posts and timbers from 6x8 through l2xl2 to lengths of I' to 40' with dapping, drilling and angle cuts' Utility through #l & Btr. We can offer surfacing as well with our Stetson Ross Timber Sizer (14" x 28" maximum).

Give us a call on your cut-to-length or custom surfacing inquiries.

707-822-3648

Jerry Guin Denny Hess

IA/ESTETTN WOOD TREATING, INC. PROTECTION

IS OUR BUSINESS!

hen your customers demand the best in pressure treated lumber, call us, Western Wood Treating, Inc. We'll give you the best protection available-Osmose pressure treated wood products.

Quality Control

Western Wood Treating is operated under the rigid quality control procedures required by both Osmose and the American Wood Preservers Bureau. Our lumber bears the AWPB quality mark stamp.

Cenhalized Location

Our central California location makes us competitive for shipments in Califomia and the Southwest. Give us a call or write and we'll send you product information on Osmose pressure treated lumber.

CALL: 91,G66G1261

TOT{Y CLINE OR TERRY GALBRAITH

The Lumber Specialists. .