Coming in October . . .

Annual Hardwood Special Issue

The October issue of The Merchant Magazine will be a special Issue devoted to hardwood. We'll have stories, features, articles, plus merchandising and sales ideas . . . all devoted to hardwood as it applies to you, our retail and wholesale readers. You'll enjoy reading this valuable issue . . . and profit from it, too.

ADVERTISERE:

Take advantage of this exceptional opportunity to get your message before our readers. The Merchant's extensive circulation in the 13 Western states assures excellent coverage for your advertising message. This Hardwood Special Issue is the perfect editorial environment for your advertisement.

Call today and reserve space. Deadline is September 13, 7982. You'll be glad you did.

(Continued from Page I 3) residence hallpresumably in that order of concern.

Student reaction to the seminar was very favorable. According to Darrell Robinson's son Doug (Sunrise Forest Products, Portland)' "To be able to organize and provide as much information in one week as both NAWLA and Oregon State did demands more admiration than I can relate. One can't help but feel overwhelmed by the knowledge that has been assembled to provide information for the young wholesaler."

Also, Daria Speek of the Peter Speek family (Fremont Forest Products, Los Angeles). "It was one concentrated week of intensive learning and I know that my owndeveloPment within the lumber industry was immeasurably enhanced. I came away with the sense that professionals who were my mentors truly care about the future of their industry and are committed to educating newcomers like myself."

Speaking as one ofthe instructors, I found the school was a vastly satisfying experience. Each of us was glad to participate and many other NAWLA members would have been available had they been needed. The background planning for the school and the specific preparation for the seminar this year took long hours of work and in most cases out of pocket personal expense by the staff.

In the rough, tough, scratchy lumber year of 1982 the NAWLA seminar becomes a beacon symbolizing what is decent, good and sound about the wholesale lumber business.

National Forest Products Wk.

Ideas for celebrating National Forest Products Week, Oct. 18-22, are being promoted by the American Forest Institute.

Suggested as opportunities for stressing the economic importance of wood products are oPen houses at retail yards, forest installations and production plants, ads, news releases, speeches and films at schools and clubs, essay and poster contests, tours, parades, Product displays and tree plantings.

Home Show Case History

(Continued from page 8) shown including Belwith window and door hardware and Leviton, Honeywell and Fyronetics Security systems. Decorating ideas also were popular and included Flair Squares, Ruff-it, The Brick, Cristal Ceramic Tile, Armstrong Floor Tile and Cannoncraft Bifold Doors and Shutters.

Banners, flags and hundreds of plants were put up throughout the store to create a festive atmosphere. Clowns with balloons emphasized the carnival feeling. Arrangements were made with a local church to sponsor a hot dog stand. They sold over 2,000 hot dogs and 4,000 cups of Pepsi with a combination price of 490. A professional announcer was hired to insure the quality of the announcements of demonstrations taking place and the presentation of door prizes.

Chandler's managers have become pros at staging home shows, but with good organization and preparations, such gala events can be excellent merchandising promotions for almost any alert retailer.

Ace Hardware's Retail Unit

An early October opening is scheduled for the first retail unit being constructed by Ace Hardware through its AHC Store Development subsidiary.

The new 15,000 sq. ft. store in Urbandale (Des Moines), Ia., will be sold to a dealer as soon as it's operational. Ace plans to build stores in other areas where no current hardware retailer qualifies for their franchise program. ll|0