Merchant Magazine - August 1977

'eruing the lumber, building materials ana home improvement markets - since 1922

Top Quality Buildings At Approximately Half the Cost of Conventional Buildings

Fast, efficient construction crews erect these strong buildings in an amazingly short time.

Original construction methods and machines, including our hydraulic scaffold truck, insureyou of top quality for lowest cost.

r all poles are cemented to a depth of 6'

. never needs painting-won't rub off on clothes

o insurance rates considerably less

yet full coverage

. all buildings engineered and designed by licensed civil engineers

o Call San Antonio today !

requirernents and there are no long last. IJsing pressilre-tleated polle5 sp6ir6 will tasl 30 bracestointerferewithequipment !edls or longer, tbel are safe against wind,

building

Yes, San Antonio Construction can bailti better earthquake, and weatber bazards becatse oftbeir rigid buitrlings for less money for 1tou. Tbese attractiue conslluclion. Tbeir improaed design meets all huildings uill improue lour piopertl and are built to

code

FnoN[!En

WOODPANELING

A SELECTION OF PINE, DOUGLAS & WHITE FIR, AND CEDAR, 10" X %" THICK. 8 FT. LENGTHS ARE SfOCK, 3 FT., 4 FT., 5 FT., 6 FT., AND 7 FT. AVATLABLE By SPECIAL ORDER.

EASY TO INSTALL PANELING IS TONGUE AND GROOVE FOR EXACT FIT WITH "V'' EFFECT. FITS ANY DESIGN EFFECT DESIRED WITH ONE SIDE SMOOTH AND ONE SIDE ROUGH SAWN. SOME NATURAL KNOTS FOR INTEREST.

UNFINISHED FOR EASY STAINING OR PAINTING. PACKAGED FIVE PANELS PER PACK. HANDLING AND FINISHING INSTRUCTIONS ARE SUPPLIED WITH EACH PACKAGE.

Th. ilerchant tagazlnc

Publisher Emeritus A. D. Bell. Jr.

Editor-Publisher David Cutler

Contributing Editor Dwight Curran

Contributing Editor Gage McKinney

Contribuling Editor Al Kerper

Advertising Production Mgr. Ms. D. Hamil

Art Director Martha Emery

Staff Artist Lee Marble

Circulation Marsha Kelley i

The Merchanr Ma3azine rs published I monthlv at 45(X) tampus Dr., suite I 4?6. Neiport Beach, Ca.92660, Phone I {714} 549-8393 or (714) 549-8394 b1 f

The Vcrclr.rnt Magazine. Inc. Second- i class postuge rate--s paid at -Newport

Berch. Ca..-and addiiional offices Advertising rates upon request

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr., suite 476, NewPort Beach. Cd. 92660. Phone (114) 5498.393.

SOUTHERN CALIFORNIA

Cart Vann. 1385 Westwood Blvd.. [.os Anseles..Ca. 90024. Phone (213) 4i7-7593 or (714) 549-8393.

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The Merchant Maqazine serves the mcmbers of the: Aiizona Lumber & Builders Suooly Assn.. Phoenix: Lumhrr Merchuirtls Assn. of Northern California. Los Altosl Montana Buildine Material Dealers Assn., Helenal Mo-untain States Lumber Dealers

As.n.. Salt Lake City and Denver: Lumber Assn. of Southern California. Los Angeles: Western Building Materiul Assn.. OlymPia. Wa.

THE MERCHANT MAGAZINE. i.s an independent nnfra:ine /itr the retail, nholcsale and distrihution let'cls o/ the lunthcr and huildinq nnterial.s and honte imnrorcnrcnt indu.sirr in the IJ We.rtern .\tQte.\, on('enlrating on nerchandising, manogcnant and o<'<urale. laclual nets rcporl ing and interprelal ion.

Whether it's a far out, high-fashion store, a comfortable den or an attractive exterior accent wall, Lam-Loc Pecky Cedar offers a unique effect, which is difficult to obtain with any other material. The nafural, durable texhlre withstands the most rugged environments, provides an extra measure of insulation, and its resistance to decay rivals that of the Redwood. Our patented Lam-Loc process guarantees over-all random peck, and eliminates the problem with through

PECKYCEDf,R

holes. Specified widths and lengths up to 16'provide economies in both installation time and reduction in waste. When your customers demand "somethingout-of-the-ordinary", remember LamLoc Pecky Cedar. Call or write for full color literafure and samples. Ed Fountain Lumber Company, 6218 South Hooper Avenue, Los Angeles, California 90001, (213) 583-1381.

ED FOUNTAIN LUMBER COMPANY

Denver's Good ldea

lAUnngNfly popular is the notion that \, instead of concentrating on the new-newnew, we should fix-up, repair, remodel and make useful again that which we already have. A laudable idea, but one that all too often runs counter to established codes, ordinances and other building regulations.

To some, it is a good idea, but not feasible. Fortunately, noteveryone took no for an answer when officialdom looked askance at their ideas for saving an historic home or structure or making a venerable warehouse useable again.

An excellent case in point is the City of Denver, which recently became one of the first cities in the nation to adopt a building code variance that makes remodeling of old structures possible.

The City Council of Denver enacted Building Code Chapter 31, ''Rehabilitation of Older Buildings." Written by a subcommittee of 20 experts and concerned citizens, it allows some common sense exceptions to the code (which is mainly written for new construction) so long as each case meets some basic requirements concerning structural soundness, fire safety, housing code and related necessities.

Having met these criteria, the home owner can run his proposal past a panel of 25 persons, including electricians, plumbers, real estate agents, financiers, builders, etc. A sub-panel of three or four from health, hospital and fire departments backs up the experts. Several steps then follow. Exact

requirements are still Qeing evolved and final guidelines set. California is also establishing a similar code variance in an effort to aid in rehabilitation, preservation, restoration or relocation of historic buildings.

It is such a good idea to preserve these widely varied structures that it makes you wonder why it took us all so long to do it. It should be noted that age requirements are certainly not "historic" in the real sense of that word. The Denver code includes virtually any commercial, industrial or residential structure built before 1950.

It has been our experience that many fine (or once fine) old homes and buildings that we knew and appreciated are now gone. It either wasn't financially feasible to restore them or even permissible under existing codes. The Denver case shows this loss need not continue. Something can be done.

To those in the lumber, building materials and home improvement field, as well as to remodelers, there is an obvious financial inducement to back up the esthetic considerations. Need we say more?

The National Association of Home Builders' remodeling dept., l5th and M Sts., N.W., Washington, D.C. 20005 has copies of both the California and Denver code changes. Widely adopted in the West, these new ideas in remodeling could result in even more business for more people in the ever-growing world of remodeling.

New Facilities Plus Larger Inventory

Select tite knot in Western red cedar

Clear Western red cedar grades

Spruce fascia

Spruce starter boards

New 50,000 sq. ft. shed space on 5 acres in the CitU of Sonta Fe Springs. Adiacent to Artesin

FwU. @1) and SontaAnaFwU. V-51.

FIR & PINE LUMBER CO.

13024 East Molette, Santa Fe Springs, Ca.90670

(213) 921-9411 or (714) 527'201r

rffieh That is I/eSc

nd in those days, behold, there came through the gates of the citY, a salesman from afar off, and it came to pass, as the day went by, he sold plenty. They that were the grouches smiled on him and gave him the hand that is glad. The tightwads opened their purses to him.

And in that city were they that were the order takers, and they that spent their days in adding to the alibi sheet. Mightily were they astonished. They said one to another: "What the Hell; how doth he get away with it?" And it came to pass that many were gathered in the back office, and a soothsayer came among them. And he was one wise guy. And they spoke and questioned him saying, "How is it that this stranger accomplisheth the impossible?"

Whereupon the soothsayer made answer: "He of whom you speak is one hustler. He ariseth very early in the morning and goeth forth full of pep. He complaineth not, neither doth he knock. He is arrayed in purple and fine linen, while ye go forth with face unshaven and pants not pressed."

"While ye gather here and say one to the other,

'Verily. This is a terrible daY to

work,'he is already abroad. And when the eleventh hour cometh, he needeth no alibis' He saith not to the mass, 'Behold, they that are in this town are a bunch of boneheads.' Nor doth he report that they cannot be sold.

"He knoweth his line and they that would stave him off, they gave him orders. Men say unto him, 'Nay, Nay' when he cometh in, yet when he goeth forth he hath their names on the line that is dotted.

"He taketh with him two angels-Aspira' tion and Perspiration' He knoweth whereof he speaketh and he worketh to beat Hell. Verily, I say unto Aou' go and d,o likewise." Anonvmou!

Product Sales Co.

The BiglO ReallyCut Up

By Dwight Curran Contributing Editor The Merchant Magazine

OT long ago, Frank Sinatra made popular the song "It llas A Very Good Year." That title aptly applies to lumber production in 1976-

The production figures cited here are based on information from the May 30, 1977 issue of Forest Industries in their Annual Lumber Review & Buyers'Guide.

During 1976, l,9ll mills in the United States and Canada produced 4l billion 327 million feet of lumber. ln 1975, 1,845 mills sawed 32 billion 955 million feet of lumber.

That is a 25% increase in produc- tion, a zubstantial increase by any method of reckoning. In addition, the 4l billion feet produced last year is the most lumber ever produced in the more than 15 years this writer has been following the survey.

For purposes of ranking in this article, the survey only considers {omestic production. If Canadian producers were included in a ranking of the top 10, four of them would make it: MacMillan Bloedel. British Columbia Forest Products. Northwood Mills Ltd. and Canadian Forest Products.

Third place was captured by Georgia-Pacific Corp. The firm produced I billion 159 million feet of lumber in 1976, a 42% increase over 1975's 815 million feet. Although G-P is often thought to be a large fac- tor in Western production, just the opposite is true. Less than 20% of their production is situated on the West Coast. This includes 145 million feet at Fort Bragg and Myers Flat, Ca., as well as 47 million feet at two stud mills on Oregon tidewater. The bulk of G-P's production is located in the (Please turn to page t2.)

Story at a Glance

Lumber production last year set an all-time record the jump over the previous year was substantial included is a breakdown of the top ten lumber producers.

THE TOP TEN (000 omitted) Company

IN FIRST PLACE

The perennial front runner (and there again in first place) is Weyerhaeuser Co. This industry giant cut more than 2 billion 300 million feet. a 100 million foot jump over 1975. However, rn 1973, Weyerhaeuser sawed 2 billion 405 million feet of lumber which was 100 million feet more than 1976.

Just behind the leader is Louisiana-Pacific Corp. L-P produced I billion 648 million feet last year versus I billion 33 I million feet in 1975. Again, peak production for this firm was in 1973 when more than 2 billion feet were cut.

In the last few months, however, , Harry Merlo, chairman of L-P, has b'egun to streamline and consolidate operations through the closure of some plants such as the Dinsmore, Ca., site or the sale of othen such as the Healdsburg, Ca. plant.

Wonder who was in the top l0 last year, but fell out this year? So did we, and we thought you might like to see a short report. Our condolences to those who missed.

TANDSCAPING was still not in when these shots at grand opening time were taken late last year. Pix (1) & (2) show street and parking side of building, consumers go in through

glass doors at center, contractors use other side. (3) Concrete tees are visible in this look

lnnovation at work

an effort to increase the consumer side of the business.

II tHEN Jeff

Swan decided to U U modernize Evergreen Lumber he wisely enough began re-thinking some basics involved in starting from the ground up and with some helP, evolved an ingenious systems ol concrete tees to support both the materials sheds and the new office/showroom building itself. For full details on that part of this story, please see the other page.

Evergreen Lumber was begun bY Jeff's dad in 1939 and operated bY the family for a number of Years. It subsequently passed out of familY control, only to be reacquired bY Jeff and a partner in 1961 In I 972 he bought out his parlner and took over as sole owner and president.

At that time, it was a fairly typical small town lumber Yard in HarPer, seven miles from Port Orchard, Washington, a ferry boat ride and a whole world away from Seattle, just across Puget Sound. It had but two employees, Jeff and LarrY Lund, the current manager.

Today, it is quite a different story. Thirteen full-time employees work in all brand new buildings. All the old buildings were cleared when they re-

built and totally reorganized the yard.

Surrounded by a fully blacktoPPed yard, much needed in their rainy climate, the new 8000 sq. f1. building houses showlooms downstairs with three offices and an employees lunchroom upstairs, and includes 4,000 sq. ft. of warehouse space.

One thing that is very much unchanged is the traditional dedication to the individual approach in dealing with customers. Good customer service gets a lot more than lip service. Stresses Jeff Swan, "We are f air priced and service oriented."

Traditionally a contractor-oriented business, the new changes are in part

Story at a Glance

Innovative thinking when completely redesigning their lumber yard leads small Washington State retailer to develoP ingenious new concrete tees for both storage sheds and the main office/showroom/warehouse structure.

When rcmodeling, the entrance side of the building was designed with a separate entrance for contractors and the general public. In addition to local contractor and walk-in traffic, Evergreen does a substantial business in selling lumber for comrnercial jobs that are out for bid all over the State of Washington. Their big green and white trucks have even been spotted as far north as Alaska, hauling lumber to a job.

Consumer trade now has a far wider inventory to choose from than in the past. Included are plurnbing, electrical, moulding, paneling, hand and Power tools and hardware. D-l-Y merchandise abounds and they schedule how-to clinics frequently to provide back-up knowledge for customers.

Store hours are M'F 8:00 - 5:30, 8:00 - 5 Saturday.

The new showroom allows Evergreen to serve a far wider range of customers from the vantage point of being a small family-run business.

"We believe in well-informed and courteous sales personnel who can answer the customers' questions and then go out and strap a piece of plYwood to their car."

It may be a small firm, but Evergreen Lumber's commitment to service and innovative thinking is as big as any one else's in the business.

over the merchandise gondolas. (4) 0f-

fices and employee lunchroom are upstairs' (5) Vertical racks hold moulding, boards and panels, (6) Modern graphics complement earth tone colors of walls and carpet.

VOU DON'T have to be

I Frank Lloyd Wright to come up with a new design for a building. First you decide what the building has to do, then you figure out how to do it. Sounds simple, but not everyone approaches it that way.

But that is what architect Keith Putnam did, when owner Jeff Swan of Evergreen Lumber first talked to him about a new facility. The two made a list of square footages needed for offices, a lunchroom, main showroom, "rough sales" area, etc. Swan also wanted a plan that would allow for expansion in a few years, and of course, the whole thing had to be economically feasible.

Initial planning for the project included a complete re-design and layout of the yard. Special consideration was given to the placement and accessibility of lumber storage since Evergreen Lumber's current mix of customers is approximately 80Vo contractor sales, 20% consumer walk-in trade. Two-sided, covered lumber trees that could store materials hve to six slings high were a major factor to increase efficiency. Contractors and consumers were each given separate driveways and entrances as traffic patterns were changed.

It was established that the lumber trees must be stressed to carry a full load of green lurnber on one side. As Putnam began his search for the kind of structure that could accomplish this goal, he considered a wood tee concept. However, working with structural engineers Kelly, Pittelko, Fritz & Forssen of Seattle, they found that the center section of the wood tee would have been too wide to carry the fully-loaded weight and make best use of the space available. Therefore, they came up with the concrete tee, reinforced with steel re-bar, which could hold the steel arms from the lumber trees, as well as use less space than the wood tee.

Having settled on the concrete tees for the lumber trees, Putnam worked the tees into the main building as well to achieve two goals:

(l) to lower the total overall cost per tee and

(2) to provide an aesthetically consistent look to the entire

facility. The main building consists of 36 concrete tees, the roof is framed with wood joist and plywood siding is used between the tees on the exterior for the look of a mostly wood building.

General Contractor Lee of Washington built the forms for the tees, and they were cast right on the job site. Four were poured at once, then left to set up for 24 hours. At final count, 36 tees were used in the main building and 20 are currently being used in one 2-sided lumber tree.

Expansion plans call for two more two-sided trees, each using 20 tees, plus four one-sided lumber trees using a total of 95 tees, 6 ft. on center.

Each tee stands I 7 ft high and is l2 inches square, with a "wingspan" of l6 feet. The texture ofthe concrete provides an interesting pattern inside the main showroom, where the tees are painted to blend

CONCRETE tees firm developed are used both for sheds to protect lumber and other building materials (top) as well as for the office-showroom-warehouse building {be' low). Yard is fully paved.

with the earth-wood tones decor. The brown verigated carpet and wall graphics were all coordinated to show Evergreen Lumber's 38year concern with quality both in materials at fair prices and their ability to serve customers' needs better.

The new facility increases Evergreen Lumber's showroom capacity 5OO%. The previous showroom held 800 sq. ft., as compared with the 4,000 sq. ft. in the new building. But the showroom is only approximately half of the 8,000 sq. ft. in the entire building, including the rough sales area.

LUMBER PRODUCTION

(Continued from page 9)

South (Southern yellow pine) and the Southeast (hardwood).

BOISE IS FOURTH

In fourth place is Boise Cascade Corp. Boise produced 826 million feet in 1976, 160 million more than 1975. Boise's peak production year was 1972 when they cut 837 million feet. It was during that time, also, that Boise came to grips with some severe problems facing the company. Since that time, the company has become quite profitable and well managed under the able leadership of Steve Moser, chairman, and John B. Fery, president.

lion, and Kamiah, Id., almost l0 million.

CHAMPION ISS XTH

Champion International, in sixth place, was busy in 1976. Besides changing its name from United States Plywood, they cut up 575 million feet of logs, an 83 million foot plus over 1975. However, their banner year for production was 1972's 650 million feet. In 1976, t}l.e following locations showed increases of more than l0 million feet: McCloud, Ca., plus 26 million; Anderson, Ca., 13 million and Newberry, S.C. 14 million.

Crown Zellerbach, ranked seventh, cut 521 million feet or 36Vo morc than the 384 million feet of 1975. Sizable increases included the 35 million at

it up 32 millisn feet while the Toledo, Or. site enjoyed a modest 12 million foot increase. In addition, the Portland Or., mill boosted itself by 25 million feet.

In ninth spot was International Paper Co. It took 480 million feet of production to be in ninth place this yeat, a whopping 53% more than IP Co produced n 1975 (314 million feet). Although no comparison figures are available, the Weed, Ca. plant loaded 79 million feet in cars; Vaughn, Or.. sawed 46 million as did the Chelatchie, Wa., mill. Incidentally, this is the first time that IPCo has appeared on The Merchants'review of the top 10.

Tenth place this year is held by St. Regis Paper Co. Their 1976 production figure was 457 million feet, 68 million more than the 1975 figure. Increases of more than l0 million feet included the two plants at Libby, Mt., with 35 million feet combined. There was I I million more at the Lumber City, Ga. plant and l3 million more at Costigan, Maine. And if someone should ask you how much wood theY produced at Klickitat, Wa., last year, you can tell them 57 million feet.

FOUR OBSERVATIONS

In this survey, then, four things stand out. 1976 lumber production was an all-time record; secondly, it represented a substantial jump over t97 5.

Fifth place is held by Potlatch Corp., not as well known on the West Coast as it is in Midwest and Southern markets because of mill locations. In 1976, they put 6'12 million through the sawmill, or ll8 million more than 1975. Potlatch produced more lumber in 1976 than any oth'er year in its history.

For example, the St. Maries, Id., site more than doubled its output from 3l million in 1975 to 65 million in 1976. lncreases of about l0 million feet or more included Lewiston, Id., up l8 million feet; Prescott, Ar., up 19 million; Warren, Ar., up 13 million; Spalding, Id., up 14 mil-

Omak, Wa.; 2l million at Columbia City, Or.; 14 million feet at Estacada, Or.; 22 million at Joyce, La., and l0 million at Rainier, Or.

In eighth Place was Publishers Paper Co. Owned by the TimesMirror Co. of Los Angeles, production jumped 152 million feet or 42%.Tt.e Oregon City plant showed the largest percentage increase by boosting 1975's modest 7 million feet to 28 million feet in 1976. a 4OOVo'increase. Other increases included an additional l9 million feet at Molalla, Or.; the Burney, Ca., sawmill spurted ahead by 42 million; Tillamook, Or., kicked

Thirdly, it has often been said that the "large get larger," but this year's survey would tend to dispel that cliche inasmuch as several of the largest firms produced more early in the 1970s than they do now, though their share of market has grown.

And perhaps the most compelling observation has to do with economics: namely, the law of supply and demand. In other words, as demand increases, prices rise, and then supply increases to meet those higher prices. Though many might be concerned over high prices (and many were), those prices brought a tre' mendous increase in production.

tThatb so un ahout tlur 0r88n c0mm0n$

30-hour deliuery.

lf you're on the West Coast, chances are we can put garden grade redwood in your yard within a day and a half. As much of it as you want. In practically any grade or size. Because at Louisiana-Pacific we have a fleet of trucks right in the heart of redwood country. Right at th€ center of our manufacturing operations. And no one in the world can bring you more volume or greater selection than L-P We'll bring you boards, from 1 x 4's to 1 x 12 s. We ll bring you dimension lumber, anything from 2 x 3's to2 x 12's. We'll bring 4 x4's, 4 x6's, 6 x 6's, even timber$. And we will bring it to you rough sawn or surfaced four sides. So if you want garden grade redwood, and want it quick, call {213) 945-3684 in Whittier, or (415) 638-2322 i n Oakland, or (7 07 ) 4 43-7 511 n $amoa, or{7 07) 462-47 91 in Ukiah, California or {404) 724-9941 in Augusta, Georgia, or (612) 925-4770 in M inneapolis, M innesota. Then see for yourself how we turn the common into something extraordinary.

Growth oriented wholesaler

!neUONT ForestProducts has

I been a growth oriented lumber wholesaler since its beginning in 1958, however, its president, Pete Speek, says the company's most dynamic forward growth has taken place within the past two years.

The Whittier. Ca.. firm believes that people are its most important asset and during the past two years, three high caliber men (all under 30) have been added to its Whittier sales staff and one to the Eugene, Or. office. "The blend of new young blood and seasoned professionals is our key to future growth," says Speek.

It is the only wholesaler in Southern California to own and operate its own dockside distribution yard. They have a 7t/2. acre distribution yard adjacent to Pier 83 in Long Beach and unload cargo and service their customers pick up or delivery needs with their own personnel and equipment.

They also receive rail and t&t deliveries of lumber into their distribution center to maintain a balanced inventory for their retail and

industrial accounts throughout Southern Califomia and Arizona. They carry a large inventory in a wide variety of products and species and specialize in high quality lumber for the shoulder trade yards, rough timbers and long lengths, which they sell in lcl quantities.

The Eugene office serves Northern Califomia and Nevada.

Recently, Fremont installed the first Basic Four Computer to be used by the lumber industry in Southern California. Its installation was under the supervision of Virginia Allen, manager of the Whittier Headquarters Office.

This remarkable system utilizes a screen for each salesman that gives an immediate picture of all dock inventory, transits, and unshipped orders. It is a complete in-house computer that has a line printer automatically producing invoices at the rate of one every five seconds. It provides all financial statements including a monthly P&L. Some of the advantages already being accrued are:

(l) One time entry of purchase order with added shipping and sales information.

a. Prints purchase order

b. Prints selling copies for salesmen and updates sales.

c. Prepares direct billing to final check point or holds order ready for yard receipt.

d. Permits billing within two daYs of ship advise.

Story at a Glance

A combination of experienced management, new young blood, plus a management-byobjectives system of operation and a new computer that does most everything but sweep uP at night is featured by growth oriented wholesaler.

(2) Yard invoicing and inventory update completed within 5-20 minutes after sale; provides up-to-date availability on inventory.

(3) Rail rate information device provides:

a. current rail rate lists for salesmen.

b. Automatic freightcalculation upon entry of weights.

(4) Demurrage is automatically calculated on each car each morning for hold track report.

(5) Provides monthly sales reports by product, customer and salesmen.

(6) Provides weekly accounts receivable aging in 30 minutes. It previousf y took 21b-31/2. hours.

(7) Provides reports on open sales

TEAM assembled for recent semi-annual company meetinq included (seated, l-r) Dale Bacon, Pete Speek, Ed Evans, Ted Pollard. Standing: Tom Murdoch, Blaine Smith, Greg Mokler, Scott Griswold, Tim Gaffney, Ray Jensen and Bob Pallow.

orders and purchase orders on a selected basis.

(8) Provides report of footage on hand by product weekly, and compares current footage with previous week and records variance with requirenrent shown for each product.

(9) Provides worksheet for weekly inventory mailing list.

(10) Provides customer and vendor files listed by salesman or by customer or vendor or on Rolodex cards.

(ll) Provides daily accounts payable trial balance listing all unpaid items in detail.

(12) Sets up open invoices for payment by discount date and sets up deductions on open mill credits or Fremont debit memos against the first open invoice to be paid.

(13) Automatically up-dates all payable functions to general ledger. Some of the advantages antici pated in the near future are:

(l) Automatically sets up mill and freight payables upon receipt of shipping advise.

(2) Selective purchase order reporting by product number, listing available transits for sales by product number and vendor.

(3) Salesmens screens, which have just become operational to replace existing manually entered cargo book.

(4) All journal controls automatically post to general ledger.

(5) Produce all budget information, financial statements, cash flow reports

and various other financial information.

The management team consists of Ed Evans, executive vice president and general sales manager; Ted Pollard, vice president; Ray Jensen, manager, Eugene office; Virginia Allen, Whittier office manager; Bill Baugh, an industry consultant; and Pete Speek, president.

The team meets monthly and operates within the framework of a management by objectives system. All company sales personnel are involved in the setting of new sales goals every six months. The board of directors is responsible for long range planning and the establishment of 5 year goals.

All stock is owned by employees and Ted Pollard is the newest stockholder.

As the magazine goes to press, Fremont has added another under-30 trader, Doug Gregg, to its Eugene office and is in the process of moving the Whittier Office to a new and larger location in Whittier at suite 630, Whittier Square Building, 13215 E. Penn Street.

According to Speek, their primary goal is to serve the needs of its customers more effectively than its competitors while creating and maintaining a happy work environment for all of its employees. "An environment that allows and encourages each employee to grow to their full potential as a professional lumberman and as a human being," he explains.

0N IY Southern California wholesaler to own and operate its own dockside distribution yard, Fremont has seven and onehalf acres at Pier 83, Long Beach. Vessel at lef t carries approximately 2.3 million bd. ft., barge discharging cargo at right about 4.5 million bd. ft.

COMPUTER terminals are mounted on a lazy Susan between salesmen's offices. Here, Tim Gaffney punches code via keyboard to bring up an on-screen display of inventory. At right, Greg

Mokler.

tlttlE 'EM UP and move 'em in. Some 1,200 residents of the Hollywood, Ca., area were in line for the opening of their new Cooper's store. Following the film cutting, crowds surged through the doors, greeted by bags of gift merchandise, free balloons and tickets for hourly prize drawings. Heavily promoted event featured a $10,000 Dodge van as top prize.

Hollywood hoopla

llrHEN National Building Centers

U U opened its new Coopers store on Sunset Boulevard in Hollywood, Ca., film capital of the world, they appropriately enough had a film cutting before opening the doors.

On hand to do the honors was television star Monty Hall, who is also the Honorary Mayor of Hollywood. Other crowd-drawing hoopla include d appearances by nationally-ranked wrestlers and boxers, free elephant rides for the kids, balloons, banners and prize drawinss.

As the accompanying photo attests, the radio and newspaper promotion of the opening and the expense involved paid off: 1,200 were in line to buy on opening day.

A bit of the Hollywood rags-toriches magic even came true for the man who won the grand prize, a $ 10,000 brand new, fully-equipped Dodge van. Seems the only car he owned prior to getting lucky was a 1955 Chevy, which wouldn't start. He had to take a bus to come down to the store to collect his prize.

Other prizes included a $500 and a $300 gift certificate and ten $100 gift certificates. Bags of gift merchandise were handed out to all the first day.

The 30,000 sq. ft. store is 100% retail, as are all the Coopers stores. Two others are in Los Angeles @ico Blvd. and National & Sepulveda) and one in nearby Montrose-Glendale. There is parking for 165 cars on the 110,000 sq. ft. property. Roughly 100 employees staff the 18,000 sq. ft. sales area, 9500 sq. ft. nursery and lumber area as well as the office space.

Story at a Glance

Well-promoted opening for Coopers new Hollywood store draws huge opening day crowds prizes included a new Dodge van, $1800 in gift certif icates and f ree gift bags of merchandise.

More than 7000 customers received door prize tickets opening day, according to store manager Denny Solomon. The store carries more than 35,000 items on display.

Coopers is planning an additional store in the Los Angeles area and hopes to bring it on stream during 1978. Company officials are currently mum on its exact location.

FILM CUTTING at new Hollywood store included (l-r, front row) Jim Grogan, pres., National Building Centers; tv personality Monty Hall, breaking up the group; Jerry Fairbanks, pres. Hollywood Chamber of Commerce; Councilwoman Peggy Stevenson; Asa Jennings, Western regional v.p., NBC. Second row: Miles Davidson, NBC group representative; Mike Hynes, pres. of Coopers; Denny Solomon, store mgr.; a C. of C. member; Jess Buf, Western regional sales mgr., NBC. Back Row: more chamber members.

We've just moved our entire staff into our beautiful new distribution yard in Orange, California. Our specialty remains selling lumber yards and home improvement centers on an LCL basis. Douglas fir, pine and redwood. Stop by and say hello, we would like to see You.

"lVe're mighty proud of our new distribution y&rd."

NEWS BRIEFS

"A verlt solid production number" was the verdict of building economist Michael Sumichrast on the June housing start figures, despite their 6Vo decline from the mo. earlier even so, theY were 23% ahead of the 6176 pace.

At' a seasonally adjusted annual rate of 1,833,000 units, off from May's upward-revised I,954,000 pace, home construction was still comfortably close to levels hit earlier in '77 that were the highest in approx. 4 years.

A decline from such lofty nos. is inevitable, according to Sumichrast, who notes new home sales (nationally) have declined for 3 mos.;absolute home sales in the West are down and much of that decline has been inCa....

Still, the rate of bldg. permits for future construction is off only slightly and a strong construction pace should continue into the 4th quarter some experts feel demand is strong enough to keep production levels at 2 million units well into '78.

Consumer attitudes toward home buying remain high in surveys, but the median price of a Ca. home hit $60,356 in May . deposits into s&ls (source of most home mortgage $) is below last year . softening home sales are beginning to cause banks to shave % pts. off their lending rate . .

Apt. bldg. is shaping up slowly, permits for future construction have strengthened considerably v&cancy rates are at 0r near historic low levels in many parts of the llest . F. W. Dodge Div. predicts total contracting in'77 will hit $127.5 billion, a 19% gain over '76 . .

Gypsum board manufacturers have been accused of "total disregard" for the housing industry by the California Drywall Contractors Assn., which says gyp. board has inueased 45% in price since early '77, adding $500 to the cost of new homes.

Fire that allegedly started in the Publishers Forest Products' mill, Burney, C&., caused a loss of $1 mitlion in timber plus 100,000 bd. ft. of finish lumber, 5 chip cars and several sheds, according to a co. spokesman . . production has resumed

Barnwood from the Deep South, approximately 80 years old, is an interesting new product offered by Beachwood Forest Producfs, Costa Mesa Summit lUood Products has moved to beautiful new offices at 10000 Santa Monica Blvd., L.A....

Dawson Lumber, Joseph, Or., held a grand opening recently. . Pelligrino's Thrifty Lumber has moved to larger quarters 6 mi. East of Carson City, Nv. Foothill Building Supply, Burson, Ca., is a new business owned by Harold Wilkerson, Tom Reed and J. D. Johnson . -

Apex Building Specialities, Burley, Id., is a new concrete specialty house Palmer G. Lewis Co. has purchased 6.01 acres in Yakima, Wa., as a new site for their branch operation . . . Certain-teed plans to build a $35 million fiberglass insulation plant in Chowchilla, Ca.

Hunter Woodworks, Carson, Ca., is celebrating its 34th year in business . . Max Hill Lumber Co. has settled into its new digs

on Mines Ave., Montebello, Ca. . . Armco Steel is building a new truss pipe plant in Madera, Ca. . . Kaiser Cement & Gypsurn plans a multi-million $ fix-up of their Permanente,Ca. cementplant...

Lumber Dealers Material Co. (LDM), Sacramento, Ca., is celebrating its 40 years in business by opening a branch operation in Fresno, with full service to begin in Sept.; property is 52,500 sq. ft., mgr is Marty Wells . . Foxworth-Gilbraith Lumber is completing a new $1.5 million retail store and warehouse in Mesa A2....

Johns Manville is expanding its Willows, Ca., fiberglass insulation plant to the tune of $14 million . more than 22.000 redwood Design-a-Deck kits have been sold this year by the California Redwood Assn. sales of housewares at the manufacturing level hit a record $l I billion last year, nearly 3 times greater than l0 years ago.

O'Malley plans to open a 5th Phoenix. Az.. area BMC on the north side of town this fall, part of their plan to double retail div. sales within 5 years to $100 million National Softwood Sales is developing a plan ing mill in Pomona, Ca-, operations slated to begin in Sept.

F&E Industries has moved from Paramount, Ca. to Cypress . the merger of the Intermountain Lumber Div., Hoerner Waldorf into Champion Building Products, Bonner, Mt. has been completed the Fir&Hemlock Door Assn. now requires safety glazing in all doors meeting FHDAstandards....

American Forest hoducts has purchased Coin Millwork, a big Prineville, Or., millwork house, no amount disclosed Van PIy, Inc. is moving its corp. offices from Tulsa. Ok., to Los Angeles.

F[|UR IACITITIES It| SERUE Yl|U

GALENDAR

AUGUST

Los Angeles Hoo-Hoo Club - Aug. 19, mini-convention, Montebello Country Club, Montebello, Ca.

Wood. Inc. - Aug. 22, golf tournament, Pinery Country Club, Denver, Co.

MnC BERTII

MacBeath offens the ultimate in hardwood excellence, domestic and imported, rare and exotic species, as well as mouldings, treads, risers, sills, dowels, thresholds, fine plywoods, veneers and chopping blocks. Accessory supplies and millwork facilities give complete buying convenience with quality assurance.

Brush Industrial Lumber Co., Divisiort

7653 Telegraph Rd. Montebello. cA 90640

(21 3) 723-3301

(714) 998-6240

930 Ashby Ave. Berkeley, CA 94710 (41 5) 843-4390

1576 South 300 West salt Lake city, uT 84115 (801) 484-7616

Main Office 2'150 0akdale Ave. San Francisco, CA 94124 (415)M7-0772

Hoo-Hoo-Ette Club #1, - Aug. 27, summer party, Pieces of Eight, Marina Del Rey, Ca.

SEPTEMBER

National Home Week - Sept. 410.

Hardwood Plywood Manufacturers Assn - Sept 6-9, annual Fall meeting, Washington Plaza Hotel, Seattle.

Hoo-Hoo International Convention - Sept. l0-13, Thunderbird Motel, Portland, Or.

National Assn. of Wholesaler-Distributors - Sept. I I17, meeting, Stanford Universitv. Stanford. Ca.

Western Woodworking Machinery Show - Sept. 17 - 19, Los Angeles.

Western Wood Products Assn. - Sept. 17-2O, Fall meeting, Sheraton Harbor Island Hotel, San Diego.

Los Angeles Hoo-Hoo Club - Sept. 25, Retailer's Nite, (place to be announced).

Jensen-Byrd Co. - Sept 25-26, Fall Buyer's Market, Spokane, Wa.

OCTOBER

National Hardwood Lumber Assn. - Oct. 3-5,80th annual convention, Galt House, Louisville, Ky.

Forest History Society - Oct. 11-13, 3lst annual meeting, Western Forestry Center, Portland, Or.

National Forest Products Week - Oct. 16-22,1977

Forest Products Research SocietyOct. 17-18, Pacific Northwest Section Meeting, Seattle Hyatt House, Seattle.

f,l"-tio"ui-A.tn. of Wholesaler-Distributors - Oct. l7-19, cenvention, Phoenix

Ace Hardware Corp.Oct. 22-24, fall convention, Los Angeles Convention Center, Los Angeles.

National Wholesale Hardware Assn. - Oct-23-26, convention, Disneyland Hotel/Anaheim Convention Center, Anaheim, Ca.

Architectural Aluminum Manufacturers Assn. - Oct. 2326, 4lst annual convention, Mountain Shadows Hotel, Scottsdale, Az.

National Sash & Door Jobbers Assn. - Oct. 23-26, annual meeting, Hyatt Regency,Phoenix, Phoenix, Az.

A profitable new dimension in laminated beams for lumber merchants.

o IGBO 3327

o 24OO Fb, 165 Fv , 450 Fc1

o 1600' R

o Lengths to72'

o Architectural Appearance Grade

o lndividually Wrapped

Quick Lam is available in a range of d imensionsthat meet the specif ications: widths and depths of 3%" Io 21i' 5/a" to 24',' and 631" to 30i' In depth-multiples ot 1/z'; Lengths to72!

\fG have it so you can sell it.

Quick Lam beams use only kilndried, visually graded lumber for dimensional stability. With an inventory of more than 400,000 board f eet of Quick Lam in two convenient California manufacturing facilities, we can meet your needswhen your customers need it. Equally good service to dealers throughout Arizona, Nevada, New Mexico, Texas, and into Utah and Colorado.

ln California Gall (800) 862-4936

(Out-of-stat e call707 / 544-2982)

Special dealer pricingdelivered!

Quick Lam dealers receive price protection, and that price includes freight, delivery and unf oading -at you r yard or customers job site.

Hot Line Service

Technical support for every Quick Lam sale is as close as your telephone.You r salesmen can get immediate answers to customers questionswith asingle phone call.

By CHUCK LINK executive idirector

El ecuuuoN B (Equal credit II Opportunity) it is suggested you carefully read the following regarding Furnishing of Credit Information as required in this act:

For every account established after June l, 1977, a retailer must determine whether the account is a joint account (i.e., the applicant's spouse will be permitted to use it), must designate it accordingly, and must, when furnishing information to credit reporting agencies, do so in a manner

which will enable the agency to access both names.

In practical terms, therefore, this will require accounts to be designated in the first names of both parties, rather than as Mr. and Mrs.

For accounts established prior to June l, 1977, and in existence on the date. the retailer must determine whether these accounts are joint accounts (as indicated above) and so designate them, or must mail to all account holders, not later than October |, 1977, a notice set forth in Regulation B which informs the account holder of the right to have an account designated as either a joint account or an individual account.

0uN[AIN $il4[E$

By KENT MOXEY

T ng LADIES, bless 'em, are goI ing to get extra special attention at the 84th Annual Mountain States Lumber Dealers Convention in Denver, September l0- 13.

Thanks to Bobbie Anderson and her ladies activity committee, some nice social and entertainment activities have been Planned for the couples, and some for the ladies only'

Make plans to attend the conven' tion now. Send in the enclosed hotel reservation card. If you will be flying to Denver for the convention, it is not too early to make airline reservations. By the time You read this,

it will be less than 4 weeks.

After this busy summer You are now having, you will deserve to get away for a few days. The convention provides a nice opportunity to do this and enjoy the city, see Your old friends, make some new ones, learn some new ideas You won't regret it.

The suppliers' Product Show at the convention will be very educational and enjoyable.

It will be open SaturdaY, SundaY and Monday of the convention;plenty of opportunity for lumber yard managers and employees to attend.

More than 35 suPPliers have already reserved a table for the show.

Also, many of the suPPliers are donating door prizes which will be given to the lumber dealers at drawings held at the convention sessions.

The Federal Power Commission recently issued an order stating that, effective January l, 1978, distributors served by Cities Service Gas Company are prohibited from making new residential hookups, except under limited circumstances.

According tothe Mid-America Lumbermens Association, this will affect about 501 communities in their region. It was reported that the FPC order was largely the result of efforts by General Motors and other firms with plants situated in the area to get the FPC to revise their priorities and place restrictions on new homes.

Tuttle Lumber Co., Ontario, Or., recently moved into a new yard. We wish Larry Tuttle and his staff much success in their attractive new facility.

Thrifty Builden Supply of Wenatchee, Wa., is now operating at their new location with an all-new store and warehouse building. Best wishes to Dewey Cannon, Lowell Woffinden and their staff for lots of success.

Welcome new dealer member of the association:

Brown Lumber & SuPPIY Co.

Charles Brown & Dan Prater 349-5452

402 Belleview - P.O. Box 135 Crested Butte. Co. 81224

I visited with CharleY and Dan at their place in Crested Butte last week - they have a nice lumber and hardware business there.

New Mini -Convention Oate

A change in date from the 5th to the lgth of August for the MiniConvention held by four Southern California Hoo-Hoo clubs was announced after the July issue went to press.

The golf and dinner event will be held at the Montebello Country Club in Montebello.

NNONTANA NEWSffi g

By R.V. PETERSEN

executive secrehry

I I NDUSTRY NEWS from around I Montana seems to support the old saw that spring is. the time for change, for moving or housecleaning.

For example, long-time member Linder-Kind Lumber Co., Helena, has been purchased by Saga Lumber, lnc., (Ron Schelske and Francis Rice), who will continue to do business under the Linder-Kind name. Another long-time member, A. W. Miles Lumber & Coal Co., Livingston, has been purchased by Gary Trusty and Mike Sorenson and

New retail div.

BETAIL ST0RE openingfor Bayshore Lumber's new retail div., 0range, Ca.; 15.000 sq. ft. with finish shed, warehouse and l280sq. ft. of offices. Firm sold only contractors for about 20 yean before adding new retail div. Thrust is to lumber, builders hardware, plumbing, electrical, not headon competition with home centers. New building is steel, with redwood, cedar accent, asphalt tile floor. Greeting guests are v.p. (l) Don Dailey and John Ferguson, president. (2) George Cudworth, Sterling Wolfe, Jr. (3) Gordon Woolard, John Weston, Gordon Beach. (4) Ralph Petreny, Gil Sisons, Larry Taylor. (5) Meredith and Al Eufkin. (6) Shirley Stryffler, Bobby Topping, Bonnie Van Acker, 8ob Topping.

will henceforth be known as Hish Country Buitding Center. Also chan'g- ing hands is the Big Dry Lumber Co., Jordan: new owner Paul Tihista (Econo Lumber Yards, Glasgow) will extend the Econo Lumber name to the new operation.

Fullerton Lumber Co.. Wibaux. has become the Big D Lumber, owned by Darvin Nelson. The 93 Lumber Co. is a new venture by Mike Sullivan at Lolo. R. J. Spomer has purchased the Miller Lumber Co., Belgrade. ZieS,er Building Center, a new yard now under construction at Missoula. will be managed by Mark Ziegler. United Building Center, Sidney,

recently celebrated their grand opening in completely new quarters at the south edge of town. Western Building Center, Columbia Falls, is operating from new sales office and showroom facilities. Bond Lumber & Building Service, Havre, is enjoying the advantages of new quarters. SimkinsHallin, Inc., Bozeman, has expanded and modernized sales and display facilities.

Management changes include: Mike Barta as manager for United Building Center at Laurel; Dick Graham assuming thereins for Midland, Inc., Miles City; Mark Bauer now calling the turn for Midland, Inc. Sidney. Jack Stevenson is now manager of Intermountain Distribution Center. Missoula. Branch manager for associate member BoiseCascade Corp., Billings, is LeRoy Custer.

Joining Al Kind (Linder-Kind Lumber, Helena) in' retirement is Iohn Slavens, Slavens Lumber Sales, Billings. May they enjoy retirement.

WALL LUMBER CO.,INC

WIDESPBEA0 approval of the California Energy Conservation Home (CECH '77) from public, industry and state officials followed its recent opening in San Jose, Ca. Heading industry committee that build test home was Harry Mendenhall, exec' v.p., Lumber Merchant Association of Northern California.

Energy home is a hit

Harry Mendenhall, exec. v.p., Lumber Merchants Association of Northern Califomia, reports that the industry sponsored Californa Energy Conservation Home in San Jose is drawing strong approval since its recent opening for public inspection.

The Califomia Energy Conservation Home (CECH "77")is unique in that it incorporates all currently known and marketed energy savings techniques and devices into a standard tract home olan that can be constructed and mar-

keted for a price close to that of a standard tract home. (see The Merchant, Ian., p. l0).

The standard tract plan was modified to include a plenum system and roof trusses raised 12" at the soffit line to permit 12" of insulation in the attic without compression. 2" x 6" exterior wall studs and 2 x 3 interior wall studs, 24" on center reduce the lumber requirement and permit Rl9 insulation in the side walls.

All appliances, drapes, water con-

suming devices and electric lighting are the types that require a fraction of that normally required. A solar system was incorporated to reduce the requirement for heating and domestic hot water.

The project was totally sponsored by industry to prove that contractors can build energy conservation homes at a price highly competitive with the tract homes they are currently building and to inform the general public that they should be buying energy conservation homes rather than the standard tract home without the maximum energy savings incorporation.

Local and State energy officials have viewed the home and have a keen interest in the general application throughout California.

With the serious water shortage in Northern California, the drip irrigation system for lawn care and the drought resistant native plants and shrubs are a necessity and add to the total conservation.

In addition to Mendenhall serving as chairman of the CECH committee, American Wood Council, Electric Construction Industry Council, Pacific Gas & Electric, Electric and Gas Industries Assoc., Pacific Coast Insulation comprised the committee.

Itre

r6t aon4-we

/;<,/

LJLJ Tt7 W E) L9-5 E

,,ir i iLlrl lll lil lll Li,ri ;

Birl

O ber hol ser president of the Lumber Merchonls Associolion of Northern Colifornio 1055 Lrncoln Ave San Jose, Ca.95125 (40a) 295 4103 tillilli

Ll ,rrt r, \'oLr pr.rrchascd ncr.r, tire s

I I latcl-v'l Yor,r didn't gct tltc usttrl

'+0.000 nrilc and road hazard warrrnty

dicl -vcru'l []i'le ctive January l, 1911 rlost oi the lire nranulactltte rs rcnroved all lvlrrranties cxcc[)t tor r'lcfects in rvorknranship ol trtateriels

1or thc lii'e ot thc tread. {ad.iuslcd).

And so jt is ri'ith ntanl olher lttarttt1ac1r,rrers. th.!'vc droppcd thc warralrty.

fhe Fcclerll \\'arr-anly regulatiotts tlo not requlfa a rttrnttllcturer to pro- 3 vitic r u'arranty but il tltcy do thcy tnttst corttply \\'lth tlle stricttst interprctatiotl ()i the rcgLtlation. l hc regulation pleces cxcessive trutclctts on matrtlftctttttts atld sttbjccts lhcnr to Lrnlvarrantccl class action suits il they providc a wilrranty. B-v dropping tht \\'arranty tllcy rcnt<lve a grcat anrount ol responsibility iront their shor-rldcrs.

Whcre does this lcavt us the retailers'l Those nranutacturers still providing warrauties ntust provide us rvith rvarranty information su1'ficiently detailed to educate our cnlployees.

Warranty information ttray be contalned on the product packagc, it may be on a scparate sheet of paper inside the

package or it may be a brochure. In any event it is best to put copies of all warranties in a three-ringed binder and place it on the sales counter. The regulation requires that warranty information be displayed on the package or by a separate warranty sign over the packages of merchandise to which the warranty applies. In lieu of the individual warranty display you may place warranty information in the three-ringed binder, which I feel is best. LMA is having signs printed to place in the store that will direct attention to the warranty information binder at the sales counter.

In addition to the signs, the association is preparing a company policy to assist employees in understanding product warranty and product liability. One of our problems is permitting sale of a product that will be used for a purpose other than that for which it was manufactured. If a customer misuses the merchandise and is injured previous court cases have ruled that the manufacturer and retailer are liable. The reasoning being that the label on the product did not state that it should not be used for the purpose the customer attempted. A case in mind is the power mower which did an excellent job of cutting grass so the consumer thought he could save time trimming his hedge by picking the mower up and holding it over the hedge. It did a great job until he caught his hand in the blade. The courts were not concerned with misapplication of the mower, they were interested in who was going to pay for the injury so they ruled that the label did not say the mower should not be used to trim a hedge, thus a ruling in favor of the customer.

We must be certain our employees ask sufficient questions of the customer to learn to what use the customer will apply the product he has purchased. The employee must be thoroughly familiar with the product warranty provided with each product. The employee must not assume he knows the warranty because he read it last week. The warranty may have been changed or canceled. The employee must quote the warranty from the product literature to assure he is not providing his own interpretation which may be in error.

In most cases we can avoid product warranty and liability suits by taking prompt and courteous action on a customer complaint. E,mployees must be trained to handle customer complaints in accordance with the company policy. The policy should be in writing, read and initialed by all employees to insure they are aware of and understand the policy. This could be extremely important in the event of legal action against your firm.

'CH0P' SAWS Small Western softwood logs from forest thinning and even once wasted treetops are cut into 8' lengths in single operation by "chop" saws at Georgia-Pacific's new tree "stretching" operation in Springfield, 0r. System enables regular plywood plant to handle small logs for plywood or lumber plus chips and fuel out of materials once traditionally ignored. Chop saws are controlled by operator in "pilot house" at right.

Douglas Fir - dimension, timbers, cuttings

Redwood - commons, uppers, fencing Pine - boards, dimension (commons & uppers)

Cedor - shakes, shingles

Plywood - sheathing, sanded West Coast Hemlock

41 't plywood convention

While the plywood industry is having its best production year in history, industry leaders meeting in Portland, Or., recently were warned of serious threats posed by the energy crisis and a potential timber shortage.

Addressing the 41st annual meeting of the American Plywood Association, APA exec. v.p. Bronson J. Lewis summed up plywood's marketing opportunities with enthusiasm.

"APA is predicting industry production of about l9 billion sq. ft. this year, three percent above last year's record 18.4. Our estimate for next year's production is in the region of 18.8 billion feet."

He acknowledged that anticipated record production is due in part to the strong surge in home building, the major outlet for plywood.

"Any (future) housing decline could be offset in large part bY multi-family construction, do-it-yourself and remodeling, industrial applications, and international markets."

Dangerous outside factors affecting the wood products industry were discussed by outgoing APA president Ward K. Hoseid, Great Southern PIYwood Co., who urged national leaders to "reject extremism of any kind" on issues that pit environmental considerations against energy goals, or the utilization of renewable resources

SUPPORT MERCY KILLING OF OLD TREES

against further wilderness preservation.

"ln light of President Carter's intense concern about the energy crisis," he asked, "why in heaven's name has his Administration set a tone that automatically accepts environmental views while discouraging the utilization of our renewable resources?"

New officers elected are: chairman of the board of trustees, Ward K. Hoseid, Great Southern Plywood Co., Cedar Springs, Ga.; president, Frank V. Langfitt, Jr., Georgia-Pa- cific Corp., Portland, Or.; and v.p. Don Deardorff, Fourply, Inc., Grants Pass, Or.

Trustees elected to the board were: Victor Durham, Hardel Mutual Plywood Corp., Olympia, Wa.; and Matthew R. Pratt, American Forest Products Corporation, San Francisco.

Reelected to the board were John Martinson, Publishers Forest Products Co., of Wa., Anacortes, Wa.; Marvin Coats, Willamette Industries, Inc., Albany, Or.; and Neal McCloud, Delta Industries, Inc., Jackson, Ms.

Appointed or reappointed to fill board vacancies were John Anderson, (iold Rey Forest Products, Beaverton, Or.; John Connors, Simpson Timber Co., Seattle, Wa.; Ralph De Moisy, Fibrcboard Corp., San Francisco; Robert llood, International Paper Co., Longview, Wa.; Clyde Kalahan, Weyer-

haeuser Co., Tacoma, Wa.; C. Ray Kelley, Champion International Corp., Stamford, Cn.; Peter Koehler, Champion International Corp., Stamford, Cn.; Peter Koehler, Evans Products Co., Portland, Or.; Lyle McDonald, Linnton Plywood Association, Portland; John Schick. Louisiana-Paci- fic Corp., Portland; C. B. Stevens, Kirby Lumber Corp., Silsbee, Tx.; and Carl Wiley, Boise Cascade Corp., Boise, Id.

THREE Northern California Hoo-Hoo clubs held their 4th annual Tri-City Meeting earlier this year at Willows, Ca., drawing nearly 100. The Sacramento, Shasta-Cascade and Feather River clubs donated raffle proceeds to Mercy Hospital in the name of the late Joseph Derrah, Past Pres. of Shasta Cascade. (1) Mike Webster, Jim Forbes, Virgil Mastelotto, Glen Forney. (21 Tom 0reebeck, Wendel Norquest, John Hunt, Larry Lewis, Jim Murk. (3) Jim Jones, Dave Jones. Cecil Jones. (4) Dick Fledderman and Al Kerper, who, among other things, is a contributing editor of The Merchant Maga' zine. (5) Dick Dunbar, Roy Dunbar, who m.c.'d the event. (6) Tom Williams, Jim Forbes, Dave Rixs. (7) Fred Passmore, Hap Richie, John Crane, Dean Derryberry. (8) John Kossick, Loren Forrester, Nees Lindley, Mike Schmidt.

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest, ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which willbe sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respect that they deserve. "

Feather Co.

Producers of Douglas Fir and White Fir Mouldings and Millwork

SUGAR

DOUGLAS FIR

WHITE FIR

WE ARE: courteous, Kind, Loyal, Honest, Dependable, Eff icient, Prompt, Neighborly, Helpful, Eager, Versatile. AND

The Lumbotmens Red Eook llsleall producers, wholesalers, retailers of lumber and wood products of any kind, and. . all manufac' turers ofwood furniture, cabinets and millworkmobile homes, prefab houses and modular unitswood recreational products, sportsware and toys - boxes, crates, pallets and industrial productsand all other products using wood in any form.

A Red Bool llctlng showsthe exact business name - complete address, including

P.O. Box and ZIP COOE!concise description of what ihe business does - special data such as location of purcharlng dcPlrtmentthe financial strength rating (not alone the net worth, but what is available to crcdllol!)the e)@ct payment rating (how lt pays: prompt, slow, very slow).

A Red Book crgdit rating is.ccutlte, because the man who assigned it is a epeclallsl in the field we cover. His rating allows you to make an lmmedlate decision!

ryS:-*g'9y..1{plp!lj1*!rgf-t's RED BooK servte tor I one ved. gl us: $1 31.25 oudterly LJ ; $zo2.sosemisrntrdv El; $525.00annLElV E tr $262.5osemisrntrdy fl; $525.00 Plece send more hftnndirn, wifputoUlgdion O

BIJS|NESSNAIIE

YOUR NAI'E

The 13 Western states continue to absorb the lion's share of redwood lumber produced. One state, California, often accounts for very nearly half ofall the redwood shipped. Readers should note that the final totals for the year 1976 are somewhat higher than indicated in the accompanying chart as the figures shown for that year are for the first eleven months only.

Shipments shown are for California Redwood Association member mills, which represent the bulk of redwood production.

Last year, 369.97 million bd. ft. of redwood lumber was shipped from CRA member mills to California alone. This was 49.7% of the total of all United States shipments. Redwood shipped to Western states from CRA mills was 440.14 million bd. ft., 59.2% of total shipments, down from 60.2% in 1975.

Total production and shipment figures on redwoodplywood are not available. But the CRA estimates that the

Redwood & the West

total plywood shipments for Simpson Timber Co. and Pacific Lumber Co. for fiscal 1976 (Oct. 1975-Sept. 1976) rose 44.8Vo over fiscal 1975.

Distribution from the CRA mills is to wholesalers who sell to retail lumber dealers. According to CRA figures there are approximately 298 redwood wholesalers in California and

about 526 in the 13 Western states, including branch offices.

Besides the nearly 300 in California, there are three in Alaska, 20 in Arizona, 3l in Colorado, 12 in Hawaii, ll in Idaho, l0 in Montana, seven in Nevada, nine in New Mexico, 74 in Oregon, 13 in Utah, 35 in Washington and three in Wyoming.

WHERE REDWOOD LUMBER GOES*

Numbers shown are in millions of board feet of redwood lumber

DISTRIBUTION IS OUR GAME

"SELF-SELL" RACKS CAPTURE THE DO-IT-YOURSELF TRADE

Two beautilul and timely examples of merchandising excellence are available from K-S-H Plastics (K-LUX)... a key PGL/PYS supprer.

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These are proven tools lor selling the walk-in customer, parlner. Are you enjoying the benefits of K-LUX products?

PERS@NALS

Chuck Baker is the new resident mgr. for Southwest Forest Industries' Flagstaff, Az., sawmill; George Brown for the Eagar, Az., and Reserve, N.M. mills, according to E. D. Penberthy.

Don West is the new stud group sales mgr. at Champion Building Products, Eugene, Or.

Duane Smith is the new mgr. of the Cariboo Pacific branch office in Eugene.

Carl R. Nelson has been named sales mgr. of the Nicolai Co., Portland.

Belden Bidwell is back at Lundgren Dealers Supply, Tacoma, Wa., after a vacation trip to Ca.

John Campbell is the new resident mgr. at Palco's Scotia and Fortuna, Ca. operations. Donald FilbY has been promoted to manager of lumber operations. Claude Perra is now distribution supervisor. RaY D. Evenson is now sales coordinatorlumber and Warren L. MurPhY, asst. sales coordinator. Buzz Savinski is now in sales at Hq. in San Francisco.

E. P. "Woody" Railey, mgr., Scharpf's Twin Oaks Builders Supply, Albany, Or., spent a recent week in San Francisco.

Clint Rygel, Rygel Lumber Sales, Orange, Ca., plans to drift the Rogue River next month.

Joe Martinez and Lary Hemmings are new to sales at Hexberg Lumber Sales, Carson, Ca. New sales mgr. is Tony Renteria. Old pros retiring include Don Gow, Dale Starling and Bob Loucks. Eric Hexberg's new partner in the business is George Coe. Hexberg recently flew to Alaska, after a Baja California, Mexico trip with Harl Crockett, who landed a marlin.

Ron DeWitt has joined Lorenz Lumber Co., Burney, Ca., as sales mgr.

Daryl Bond, president of All{oast Forest Products, Whittier, Ca., reports his son Kent is back from a stint in a Reedsport, Or., sawmill. Mike Tidwell and family vacationed in Louisiana recently.

Bruce Ball, Lancer Lumber SalesrSacramento, Ca., has attended a class reunion in San Diego for students of Mitchell High School, Mitchell, So. Dakota.

Jim Mooney, L-P Santa Rosa, Ca., vacationed recently in Albany, Or. Leonard Mittlestadt, Barnes Lumber, Cloverdale, Ca., visited the Shasta, Or., area for a vacation.

Wally Atkinson is the new pres. of the Los Angeles Hardwood Lumbermen's Club. Charles Bohnhoff is v.p.; Jim Summerlin, treas.; Ken Tinkler, sec. Directors are Tinkler, Ed Slattery, Jack Havens, Bob Sherratt and Jerry Lapin.

Lewis E. Lang is now district mgr. for distribution sales (Rocky Mountains) for Malta windows and doors.

Al Weitz. Marsh-Weitz, Ltd., a hardwood wholesaler in Van NuYs, Ca., savs he iust fieured out that his teiephone no.: 873-3737 sPells out TREE REP.

Richard J. Walters, chairman, Pres, & c.e.o., Diamond Intemational Corporation. is on temPorary leave of absence. Named to succeed him as pres. & c.e.o. was William J. Koslo. James C. Brennan was elected chairman.

H.L. Hardaway is now lumber product mgr. at American Forest Products, Albuquerque; Tom Harris is the new rep for N.W. New Mexico, So. Colo. and Eastern Az. David Ragsdale moves up to inside sales, according to mgr. HarveY Collier.

Mike McKenzie has joined the sales staff at National Forest Products, Vancouver, Wa.

Ross McCutcheon is now working for B. L. Schrader, Inc., Bellingham, Wa.

Peter Gorczyk is the new asst. treasurer of Southwest Forest Industries, Phoenix.

Larry Edwards has been aPPointed marketing mgr., integrated ceiling systems, for Johns-Manville's Holophane div. in Denver.

J. Harold Heaton is newlY named to the board of directors of Nicolai Co., Portland, Or., according to Theodore Nicolai, Pres.

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tlmbers too

You know you can get the plywood you want at Crown Plywood. But did you know that we also carry complete inventories on rolled roofing, redwood and cedarfencing, Doug Fir timbers, pine commons, redwood bender and lath, and plywood sidings?

You can get it all with one call from Crown Plywood. The lumber you need, ?nd the service you expect.

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To our L.A. area customers, you asked for it, you got it21 3-598-9675

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77OS Garden Grove Blvd. Garden Grove,CA.92641

PERSONALS

(Continued from page 32 )

Jack Wiedenfeld is now director of marketing for Home Metal Products, Dallas, Tx, The late Lawrence Ottinger, founder of U.S. Plywood (now Champion Building Products) and David R. Countryman, asst. director, research & engineering for APArhave been honored by the Building Research Advisory Board for "outstanding contributions to building progxess over the past quarter century."

Robert A. Reyneke has resigned from Clear Fir Sales Co., according to Nels E. Sandstrom, sales mgr.

Bill Baker is the new head of engineering services for the American Plywood Assn.'s applied research dept., according to Tom Flint, director. technical services div.

Clifford M. Kohn is now mgr. of Pope & Talbot's Grand Forks (B.C.) sawmill, according to Rich' ard W. Reiser, pres.

James T. Curtis. Jr. is the new corporate director of transportation services for Georgia-Pacific, reports W. J. Moshofsky, v.p.

W. A. Franke, pres., Southwest Forest Industries, will become c.e.o. Mar. l, 1978 succeeding R. E. Baker who will continue as chairman. Franke, 40, will be chief operating officer in the interim.

Norm Rollins and John Prow, Simpson Building Supply, Santa Clara, Ca., have been promoted to Wichita, Ks., and Louisvill€, Ky., respectively. Andy Pergola has moved up to industrial sales rep.; Lois Bright to sales rep.; Gary Kersting to sales service mgr.; Bill Daniels to purchasing super. Rick Blakemore has moved to Santa Clara as a sales rep. New to sales: "Tom" Arm. strong and John Hosea at Santa Clara, Robert Edwards, Jr., at Cerritos, Ca. At Arcata, Ca., David Winkle replaces Bill O'Banion as sales production coordinator, O' Banion is now in redwood sales. Ron Waller and "Jack" Stentz, Jr. are new to sales at Kirkland, Wa. Steve Overton has been Promoted to product promo. reP., Seattle. Carl Hench replaces Steve as senior sales rep., Cerritos.

Pete Fujimoto is now in the export div. for Wood Markets, Portland. Doug Gregg is now a trader for Fremont Forest Products' Eugene, Or., office.

Jyo Honda has been promoted to v.P. and gen. mgr. of Louisiana-Pacific International, Inc., L-P's exPort sales subsidiary in TokYo' Dan Green, Reed Mill & Lumber Co., Denver, has been recognized for his industry and communitY contributions at commencement ceremonies, Colorado State U., Ft. Collins, Co' Bob Dunham is now with LumberJack, Inc., Denver. He recentlY took an earlY retirement from G.P.

Rob Kincaid is back at American Hardwood, Los Angeles, after an all-too-brief Arizona vacation.

Nick Kirkmire has resigned as exec. v.p. of the Federal Timber Purchasers Assn., Denver, effective Sept. l.

Ihomas Williams is the pres. of the newly-formed Yuba River Moulding & Millwork Co., Yuba City, Ca. Curtis Smith is v.p.

Mike Shaler is now sales mgr. of Chinook Cedar Products'new Everett , Wa., distribution center.

Joe Beitler has been named by Chiloquin Forest Products as sales mgr. of their pine mill at Chiloquin, Or.

Rick Farris, Joe Chauran, Jean Mar' tilla and Wayne Hill have joined newly-formed Cedarwood Forest Products, Eugene.

Fred Sturgess is now veneer Plant super. at Champion Building Products' Anderson, Ca. oPeration, according to Ed Shaw, Ca., mgr.

Mike Phillips is the new asst. mill sales mgr. for Hampton Lumber Sales' Riverside mill, according to Gordon J. King, pres.

Dick Malone is now sales mgr. for the lumber div. at Continental Forest Products, Lake Oswego, Or.

J. Harold Heaton is newly named to the board of directors of Nicolai Co., Portland, Or., according to Theodore Nicolai, pres.

(Please turn to pagex )

PERSONALS

(Continued from Poge s+ )

Charley Jennings, CJ Redwood, El Cajon, Ca., is back from a Baja Mexico trip he'd sooner forget.

John Bates, Westmark & Associates, Newport Beach, Ca., Plans a Hawaiian business/pleasure trip this month.

Paulette Toronto has joined sales for Marlite in LaMirada, Ca., according to Lanny Thacker, mgr.

Mark Lofland, is back at Capital Lumber Co., Orange, Ca., after a No. Calif. mill trip.

Egil Hagen and James Wilds have been honored by Georgia-Pacific for their 50,000 hours of behind-thewheel safe driving (equal to two 6illien accident free miles). Honored for making the one million mile safe mark were: Stan Boyd, Bob Borthwick, Paul Bittler, Jim Garoutte, Bud Truesdale and Ron Woods.

George Latimer has been named mgr. of the wood preserving div. of Dant & Russell, according to Pres. Seth Potter.

R. E. "Bud" Byard has joined the sales staff at Andersonia Forest Products, Arcata, Ca., according to Dick Harmer, v.p.

The Merchant Magazine

rtBarneytt Miller retired recently as pres. of Arcata Redwood, Arcata, Ca. A founder and original stockholder, he plans to do some hunting and fishing now.

Dwight Curran, Oregon Pacific Industries, Concord, Ca. and a Merchant Magazine contributing editor, vacationed for a week at Shaver Lake. near Fresno. Ca.

Wholesale lumber is our only business

Manufacturing at our Rialto plant includes decking, overhang, paneling and fasciaDirect shipments, carloads, truck and trailers.

2540 Huntington Dr., San Marino, Ca.91108 190 North Willow, Rialto, Ca.92376

(213) 287-fi87

Glub news roundup

INLAN0 EMPIRE Hoo-Hoo club's 24th annual Ladies Night made sure all ladies present won a prize, including, at top, an overcome Sherie Sorochuk, who is seen viewing her new turquoise and silver braclet for the first time, awarding prize is club pres. Jerry Holdren. Runners up Daisy Smith and Jenny Butchko won fur coats. Golf and tennis filled Saturdav before the big party in Palm Springs, Ca., at the lnternational Hotel. Lower photo: John and Em DeWolf, who were celebrating their 3()th wedding anniversary.

Twenty-two new members were initiated by San Joaquin Hoo-Hoo Club, at their recent annual Sports Night. Preceding was a full day of golfing and general relaxation. Initiated were: Guy A. Boccasile, Georgia Pacific; Jeff I. Bray and Wayne Cook, Madera Lumber; Earl L. Flood and Roger I. Foreman, American Forest Products; John W. Hosea, Simpson Building Supply; Howard L. Ladd, Yosemite Lumber Company; Frank Lopez, Madera Lumber; Douglas E. Lundy, Weyerhauser; Harold S. Manselian, Farmers Lumber & Supply; J. Roger McGrady, G-P;Jim Meadows and Frank Montevecchi, Yaryan Lumber; Donald W. Oldenkamp. Oldenkamp Company; Lyle R. Oisen, Yaryan Lumber; Charles A. Privette, AFP; Wm. A. Riedlinger, G-P; Gary L. Thompson, Mother Lode Lumber; Donald R. Tockey, AFP; David M. Walton, Simpson; Joseph C. Yocum, G-P; Erv Zander, Valley Frame & Moulding.

H0W SWEET it isl Relaxing at San Joaquin Valley (Ca.) industry club meeting (top) are Wally Kennedy, Bernie Barber, Jr. and Craig Gaffney. Trophy & prize time (lower photo) Mike Bakula, Terry Huntsman and Bill 0berholser.

HARB0B CRUISINc through rhe lights of Newport Beach, Ca., harbor at the recent annual Ladies Night gala, complete with dinner & dancing, of the 0range County Hoo-Hoo club were (1) Kathie and Ray Louvier. (21 Paige and Joe Pastusak. (3) Oennis and Susan Richardson. (4) Kathy and Bob DiMeco, Cher and Frank Penberthy. (5) Dick and Bitsy Hotaling. (6) Sue and Butch Lake. (7) Sue Lake, Ted and Daria Schafer. (8) John and Linda Turner, Mark and Sandie Lofland, Bill and Sandy Welsh. (9) Wally and Joanie Wolf, Susan and Pete Parrella. (10) Ted and Rosie Gilbert. (111 Peggy and "Em" Emmerson. (12) Stan Cochran, door prize winner Cher Penberthy, and Pete Parrella.

New Fn@duets

ond selecled soles qids

Woodworking Benches

The Sjoberg woodworking benches, made according to old Swedish carpentry standards, hold practically any object regardless of shape for operations such as sawing, planing, drilling, chiseling, sanding, carving, gluing, etc.

The top is made of laminated hardwood to withstand the roughest treatment. The large tool well in the rear has a removable bottom for easy cleaning.

The side vise opens up to 8" and the front vise 4". Oscillating nylon pads adjust to the shape of the work piece. The clamping dogs are of special material that will not damage cutter when planing.

Large selection of accessories makes it an all-purpose workbench-

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Tile Away the Hours

Old World Tile Co. is marketing what it calls the first complete d-i-y kit for installation of tile. The kit brings the quality and craftsmanship of handmade tile that formerly was available only to builders and architects.

It includes enough 6" by 6" tiles to cover a 5' square area. Also included is grout, thinset and sealer and step by step directions.

NEW "BRIGHT" black and brown vitreous china toilets from Universal-Rundle are the first t0 be released on the line which also includes red, vellow and orange colors. The other three colors should be ready later in the year. "Bright" colored china marks a major industry breakthrough. The toilets are part of the U/Rt "New Venus" line.

A high density cast tile with subtle surface textures in four warm, earthy colors that are uniform throughout the strata of the tile so that wear will never change the color over the years. Because each tile is individually cast by hand, every one varies in shade, texture, thickness and of degree of distress.

Maintenance requires only dry dusting with a mop. Wax and buffing will produce a glossy surface. Suggested retail price is $ 14.95.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach, Ca.92660.

Q-Guard Emergency LamP

A new low-cost emergency lighting unit named Q-Guard from Exide is maintenance-free and features new halogen lamps, designed specifically for emergency lighting.

It comes with two durable, adjustable 12 watt H lamps, but is caPable of supporting the operation of three for l/z hours. The lamps can be remotely mounted, as well.

The Q-Guard is a complete, selfcontained and automatic unit that provides emergency light instaneously on AC failure.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476' NewPort Beach. Ca. 92660.

For the HandicapPed

A newly invented Portable, chemi cal sanitation unit for handicapped persons is specifically designed to be accessible by wheelchair. It is the world's first barrier-free portable sanitation unit.

Made of heavy dutY PlYwood and featuring a ramp and railings leading to the door, the unit features rugged handrails. Larger than normal chemical toilets, it cairies the familiar wheelchair logo used to designate toilets and other facilities for the handicapped.

Persons interested are invited to contact the Sani-Hut Co. of Reno, Nv.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

What, No Cord?

BKB EnterPrises has a cordless telephone that works like any other phone except that it's cordless and i'memorizest' telephone numbers. It can be taken anYwhere, indoors or out, within 300 - 600 feet of office or home and can receive calls or dial out.

It operates in conjunction with all regularly installed telephone equipment, including rotary-dial-outpulsing svstems. is lO0% solid state and runs on rechargeable nicad batteries.

A memory unit stores the last number dialed. Easy to install, it looks exactly like home touch-tone extension desk phone and is comPatible with office rotary line systems.

WRITE: I he Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

FREE READER SERVICE

For more information on New Products and New Literature, write fte Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please montion issue date and page number so w€ can procoss your requost fasterl Many lhanks!

A Shower of Gold

The first pulsating hand shower in polished gold has been introduced by Alsons Corp.

All metallic finishes of the showerhead, fittings, brackets and flexible hose are in gold. Hand shower handles remain in black gloss to complement the gold.

Models offered will be the 45 for shower arm mounting, 515 MA with two wa1l brackets and l50l MA deluxe wall bar unit. Alsons will also offer its 665 shower head in polished gold and will have available its 4923

shower arm diverter and 1000 L, tub spout diverter.

Alsons, which popularized the "Personal Shower" in the U.S.. previously offered optional gold finiihes on its non-pulsating showers. This is the first time that gold has been avail able on any hand-held pulsating shower, and comes at a time when other manufacturers are concerned about losing .sales to low-cost imports, according to Alsons.

Leutheuser said the decision to introduce a higher-quality item was based on three considerations:

( I ) Americans have shown that they are willing to pay the price for highquality products.

(2\ The more decorative shower is consistent with the trend toward high styling in bathrooms.

(3) Foreign manufacturers of plumbing fixtures can compete with American manufacturers on price but not on quality.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Hi-Pop Sprinklers

Taller, thicker grass is the new style in lawns. To water it effectively, Rain Jet Corp. has a complete new line of Rain Jet 2t/i' I{i-Pop Sprinklers. Water pressure causes the center portion to pop up 2Yz" above the turf.

A heavy duty stainless steel spring returns the all-brass sprinkler unit into the Cycolac housing when the water is shut off. There are I 5 different models.

The new sprinklers now make Rain Jet's patented "Rotary Pendulum" and "Pulsa Jet" sprinkler actions available for every type of lawn. Both of these patented sprinkler actions produce thousands of individual water droplets and distribute them evenly over the lawn area being watered. These droplets penetrate deeply into the soil, just like rain drops, whereas most conventional sprinklers produce water wasting spray and mist.

WRITE: The Merchanr Magazine, 4500 Campus Dr., suire 476. N-wporr Beach. Ca. 92660.

Get

Organized Rubbermaid promotes organizers with special prices on eight items for orders postmarked through September 30.

Bulk Fastener Program

A new "15 Pounder" bulk fastener program featuring 48 popularsized grade 5 hex head cap screws has been introduced by Rockford International.

The program claims a streamlined, fast turnover inventory of the muchin-demand Grade 5 fastener line.

Designed for retail sales and shop use, the new fastener program offers a self-service display unit which accommodates 48 l5-lb. bulk bins of grade 5 screws in diameters from ll4" - 314" and lengths from 314" - 6". The grade 5 hardened hex head cap screws are manufactured from high carbon steel and zinc chromate plated. Heads are marked with three radial lines to conform to American engineering standards and to provide easy pricing identification.

WRITE: The Merchanr Magazine, 4500. Clmpl! Dr., suite 476, NEwport Beach. Ca. 92660.

Sidelights: Double Elegance

With normal suggested retail prices of $3.98, their clean-up caddy, wrap and bag organizer, broom and mop holder and ironing organrzer are offered at the suggested promotional price of $3.18 each. These products come in the color sand.

Instant drawer organizers in burnt orange, chocolate and sand come in four sizes. Suggested promotional prices, respectively, are $.38, two at $.54 each and $.94. Their regular suggested retail prices are $.49, two at $.69 each and $1.19.

Three sizes of instant drawer organizers are available in shelf pack and pre-pack display assortments. Two of the shelf packs are included in an end cap assortment which also merchandises 12 clean-up caddies, 12 wrap and bag organizers, six broom and mop holders and six ironing organizers.

WRITE: The Merchlnt Magazine. -1500 Campus Dr.. suite 476. Ncw'port Bcach. Ca. 92660.

Lightweight "Super Saw".

Beaird-Poulan. has a new light- weight "super saw" designed and priced for the home user.

The new Micro Super 25 Deluxe weighs less than I 0 lbs. and has greater cutting capacity than other saws in Poulan's Micro 25 series, which was introduced just last January.

A 14" sprocket nose bar on the super model makes it possible for the user to cut a tree 28" in diameter. The new saw also has a cushion grip handlebar for greater ease in handling.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92650.

Optional sidelight panels duplicate the handsome leaded glass that identifies the Chateau Orleans door, multiplying the elegance of this handsome entryway from Simpson Timber Co. Sidelights are equally complimen- tary to the paneled Chateau door. While the effect of the double entry is reminiscent of early America, it is still as modern as today, offering an exciting style that is compatible with most architecture.

The leaded panels are set with Flemish glass safety panes, reflecting soft lights from within or from the outside. The doors are vertical grain kiln-dried Doug fir or hemlock, a full l-3/4" thick. Wide stiles accept ornate hardware gracefully.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Light Source Ceiling

A new-textured light source ceiling has been announced by United Lightine & Ceiling Corp.

It is Tiburon, and utilizes hollow acrylic 4" modules to create low brightness, non-glare lighting. While especially effective in lobbies and reception areas, it is also being used in offices, banks, and savings and loans; other architects have found applications in restaurants, clubs, and cocktail lounges.

The system enables the designer to use a repeating pattern of cubes, cylinders, or a random combination of both. Its 4" module gives a continuous appearance when viewed from below; available in smoked bronze, translucent white, and a varietY of custom colors,

It can be used in most aPPIications, since it is accepted under the UBC. It is made from acrylic plastic which will not discolor.

WRITE: The Merchant Magazinc. 4500 Campus Dr.. surte 476, Newport Beach. Ca. 92660.

Wide Plank Hardwood Floor

Hardwood plank floors, long a tavorite in American homes for family rooms, usually demand an EarlyAmerican decor.

Colony "no-peg" Prefinished Plank, Chickasaw, provides a far more versatile decorative foundation, by the simple elimination of the "pegs" usually associated with wide plank floors. Dark-finished, it responds to popular

Cylinder

The Merchant Magazine

demand which has been growing for some time for wide plank floorssuitable for something other than Colonial interiors, which to most pdople means no pegs.

It requires only blind nailing, as with regular strip flooring. Made in a 3-width combination, 3"4"-6", Colony Plank is solid oak, in tull 314" thickness. Packaging is a 8-1/2 ft. long nested carton complete with installation instructions. Colony is Select and Better grade.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach, Ca.92660.

Wood Yard Bldg. Kits

Jer Mfg. has a standard version of its 'Lil' Carriage House, expanding the line of wood yard building kits to seven models, and reducing the cost for completed structures of this popular style by over 25%.

The model is available in two sizes with options. 8'W x 8'L x 8'H with 4' x 6'or 6'x 6'door, and a 12'W x 8'L x 8'II unit with 6' x 6' door or with 4' x 6' door and window opening.

The kit has pre-cut and numbered frame and trim pieces complete with illustrated step-by-step instructions and all door hardware.

WRITE: The Merchant Magazine, ,1500 Campus Dr., suite 476. Newport Beach. Cu. 92660.

Feature Strip Deco Trim

A&E Building Products' "Feature Strip" is a prefinished embossed cellular decorator trim.

It looks and feels like wood but is far more durable. It can be nailed. sawed, glued and bent, is not combustible, non absorbent and is easv to clean. the maker claims

Feature strip comes in four natural colors and can be installed with nails, screws, staples, or adhesives. lt can be used as window or door casings, inside or outside corner finishes, base, cove, wall design, batten or plank and also for picture frames. Packaged 15 pieces per carton. Length 8 feet, size 318 x 2-ll2 inches.

WRITE: The Merchant Magazine, 4500 Campus Dr., suire 476, Newporr Beach, Ca. 92660.

A Little Snip

The Wiss line of compound action shears and tinners'snips includes three types for common home-use metal cutting: the M-3R Metalmaster, lightweight Metal Wizz utility cutters, and conventional straight pattern snips.

The compound action models, cutting with half the effort of ordinary snips, feature serrated jaws, self-open- ing action, vinyl comfort grips and protective latch. The standard straight pattern snips are available in five sizes for cuts from I 314" to 3" long.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Something Costs Less!

A sizeable price reduction has been made on the patented Pro urethane level.

The tradesman's level comes in three lengths and two styles featuring an aluminum I-beam from end to end.

Fabricated of a hard, very dense urethane, it has the look of expensive wood but will neither warp nor

Ideas for Profit Sent to You in 12 Neat Packages

splinter. It remains unaffected by water and temperature. With shockresistant, reinforced rubber ends, convenient hand holes or glips, and accurate leveling and plumbing vials, the level is enduring and convenient under construction work site conditions.

WRITE: The Merchant Masazine. 4500 Camp-us Dr., suite a76, Njwport Beach. Ca. 92660.

Meet

Welsh

Bill specializes in insurance for the lumber a building supply industry. He already serves many leading clients in this field. Because of his experience, he can develop a plan specifically for you, to meet your future needs. His portfolio of plans includes Pension and Profit Sharing, Keogh, Disability Income, Executive Compensation, Croup Insurance and Estate Planning, just to name a few. Discover how Bill's expertise can benefit you and your company. Call him now and add Bill Welsh to your team.

Versatile Window

The recently introduced Malta UniCase casement window line has a builtin advantage for builders. It gives them the versatility of specifying one window for either casement or awning application.

They have all of the builder/homeowner benefits associated with the complete Malta line of wood windows and patio doors and are of wood construclion with insulating glass bedded in a flexible vinyl glazing channel.

This combination successfully reduces heat loss and heat gain as well as air infiltration, helping to save on energy usage and cut down energy bills.

WRITE: The l\lerchant Magazine , ,1500 Campus Dr., suite 476. NewPort Beach. Ca 92660.

Almost Invisible Door

Season-all has introduced the "Grande Entrance," a new complete full view storm/screen door for prime doors that want to remain the center of attraction. It features a ft;]l 74" high glass which virtually shows all of the main door behind il

The new door is available in l" and in l-114" thick models with tempered safety glass which can be replaced by a full screen for warm weather ventilation. They can be ordered in anodized aluminum or white, black or brown electro-statically applied baked enamel finishes. Painted finishes warranted not to chip, crack, blister or peel for 1 5 years.

Extruded corner gussets, springloaded oilite bearing hinges and shock-absorbing marine-type U-channel vinyl glazing are some of the features of this premium quality door.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca. 92660.

Bel-Air Jalouse Units

Easy installation and comPlete weatherproofing are featured in the air-tight Bel-Air Jalousie door insert units.

This unit meets the current demand for a flush profile with no unsightly and easily abused protrusions. No door blocking is required and theY are quickly installed.

The unit will accept both 3/16" or 7132" glass and a wide range of sizes is available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca.92660.

What's Your Number?

Leslie-Locke's newest speciality item is handcrafted ceramic house numbers with ornamental iron frames' They're an easy d-i-y project. Each tile is mounted in the frame with silicon adhesive grout. A four-tile frame holds two or four digit numbers. The five-tile frame holds one, three or five digits. The suggested retail price-will bJ in the $12-$14 range for a fournumber set, mounted one side.

An impressive floor stocker displays the ceramic house numbers to their best advantage for the greatest sales volume. 'I'he floor stocker can be used as an island, a Peninsula, or gondola-based disPlaY.

WRITE: The Merchant Magazine. :1500 Campus Dr., suite 476. Ne*port Beach. Ca. 91660.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Old Cast lron Look

Post-(lraft's series ot lour lantern post assemblies displiy the charnr and elegance of older authcntic designs.

Lantern post base sections are molded of high density structural urethane. tubular nriddle sections consist of tapered alunrinunr tubing. The cast alunrinurn ladder rests conrplete the lantern post assertrbly.

Structural strength, durability, and authenticity are a few of the features which Post-(lrat't has engineered into the'I'hreeproduct.standard finishes plus custorl design ng.

In addition, Post-('raft is rrresentlv rnarketing l3 intlividual series ol wooden posts of Northern white pine stock.

WRITE: The Merchant Magazine, 4500 Carnpus Dr., sujte 476, Newport Beach. Ca. 91660.

Shiny Epoxy Paint

A tough, high-performance, waterbased epoxy coating featuring ease of application and a shiny, tileJike appearance is now available from Sherwin-Williarns.

Acripoxy (Hipac) enamel combines the advantages of water-based coatings, acrylic resins, and tough chemicalresistant epoxies. The coating retains its gloss and color appearance on ex-

terior as well as interior surfaces without chalking or fading, and is recommended for use on iron, steel, galvanized iron, concretc block, masonry, wood, brick and wallboard surfaces subject to heavy use and frequent maintenance cleaning.

WRITE: The i\lerchanr Nlasazrne. {5(X) ('11s11pr.r1 [)r.. ruite J7t'. Niu port Bclch. Ca. 91660.

Redwood: air-dried split products

Douglas Fir o White Fir o Sugar& Ponderosa Pine

Carl Force . Gary Ohleyer . Herb Thompson . Bob Handegard

P,lONE (707) 964_4058

P.

The automatic garage door opener is often described as one of the fastest growing d-iy productJines. The "GDO" represents a natural move toward the ease of living that characterizes today's consumer. Importontly, it represents increased opportunities for the building materials and home improvement retailer.

To leorn more about the merchandis' ing opportunities for retailers, The Merchant Magazine interviewed Robert L. Ford, v.p., garage door opener sales, for Chantberlain Manufacturing Corp. of Elmhurst. Ill.

Merchant Magazine: Why has the automatic garage door opener become so poPular with the homeowner?

Bob Ford: Actually the appliance has been around for some time but for many consumers it was considered a "luxury" item and out of their reach. Initially, garage door openers were heavy, bulky items that sold for about $500. Advances in the radio control electronics signifi-

cantly increased reliability and brought the cost down, making the Product attractive to the d-i-yer and homeowner. But reliability and economics have only become added incentives to the product's natural conveniencc' safety and security features.

Merchant Magazine: What will this increase in the "GDO's" popularity mean for the retai-ler?

Ford:

The product already has a "traditional" buying public-homeowners seeking the convenience and safety features' The d-i-y era simply means that the product is going to have a better inventory turn-over. For example, we've designed our Electro-Lift line to be completely merchandisable not only in terms of operating and convenience

features, but at every pricc point with the good-hetter-best basis of features determining the price points.

Merchant Magazine. Has the retailer's merchandising job been made any easier as a result?

Ford:

D-l-Y has opened up brand new merchandising opportunities for the re- tailer who's consciously trying to increase his profit. The "GDO" is a highly promotable product. But in some cases, he's selling home improve- ment products with salespeople who can't be fully trained on the consumer benefits of a given product. Clinics and demonstrations help a lot but they are not the final answer. lt comes down to what the manufacturer can offer in terms of support.

For example, manufacturer "self-sell" highlights incorporated in the packag- ing provide an additional point-ofpurchase aid to sell the customer.

An often overlooked merchandisins aid is the instruction booklet. ln l4 pages we tell thc homeowner in easv- to read language how to install our openers in graduated steps. We've found that the do-it-yourselier's confidence increases significantly if he has access to detailed assemblv or installa- tion instructions. Our retailers take

advantage of this by putting the book at literature centers or at point-ofpurchase for added sales impact.

Merchant Magazine:

Manufacturer reputation is always important. This is a part of the "support" package too, isn't it?

Ford:

Definitely! Back-up service that ensures trouble-free selling for the retailer plays a very large part in merchandising support. Unless the retailer is also a servicing dealer, we make a point of taking him out of the servicing picture altogether. We have a toll-free number that's available to homeowners who have questions about installation or operation once they get the appliance home. Our factory people are there to respond in these situations. We also have a nationwide network of servicins dealers who can respontl locally.

Merchant Magazine.

You said earlier that advanced electronics will make it easier for the retailer to merchandise "GDO's." Do you mean simply in terms of reliability in eliminating what the industry calls "phantom signals?"

Ford:

In one sense yes. We think that "pro-

grammabie" radio controls, for example, will become available industrywide. Some are already on the retailer's shelves. By "programmable" I mean that the consumer can now set his own radio controls to a unioue code that is known only to him. The chances are pretty slim that random or "phantom" signals from other radio signals like those coming from a Citizen's Band radio nearby, or even a neighbor's "GDO" controls, can accidently open your garage door.

But I was also referring to the new circuitry and contponents in these controls which practically eliminate the need to stock replacement inventories. These new controls also take the iob of resetting or recalibration away from the retailer. Now the homeowner can set his own code as frequently as he wishes.

Merchant Magazine: What else can you tell retailers about merchandising garage door openers?

Ford:

That's about it. The product has everything going for it to assure a productive. profitable position in the retailer's year 'round merchandising program. It has features that consumers can readily identify with and want, and it is a highly promotable product.

0PEN H0USE at American Forest Products'Cerritos, Ca., distribution yard was held recently for Woodwork Institute of California members. lncluded was a plant tour, buffet dinner sitting on stacks of

to l5 gallons of water a day from moisture condensing on the cool shingles, and pumps it through a garden hose to water his lawn and shrubbery.

Cedar Clears Fully Boxed

Continental Forest Products, Lake Oswego, Or., is shipping Western red cedar siding and paneling completely cartonized and tallied, believed to be the first such service on a sizeable scale for these products, according to president Bryan Arbuckle.

Resembling a huge shoebox, each carton is encased full length in heavy cardboard, and bears a tally sheet that itemizes surface nleasure layer by layer. Each package contains about 5,000 bd. ft. and the dealer or builder can remove any quantity needed off the top, and still know from the tally how much lumber remains.

Continental also is the first large marketer to resume making of endmatched cedar paneling, cut with a V and tongue-and-groove across the ends.

lumber (see lower photo). That's WIC mgr. Bernie Barber addressing the group at left. Top left: AFPC's Dick Lambert, Gene Courchaine and Frank Ouattrocchi; at right, John Eckstein.

WATEB SAVER R00F: Sacramento, Ca. home owner Larry Spencer (right) discuses with roofing contractor Bill Krieger, the water-saving advantages of alum inum shingles installed on his house last year. Spencer, supervising engineer for the California State Water Resources C0ntrol Board, collects up

Handling, seasoning and drying

by, James Summerlin Illanrgcr - Iuntbcr dcpt. Robcrt S. Osgood. lnc. Los An!:clcs. Ca.

PART TWO OF TWO PART SERIES

The next step in our evaluation should be the storage of air drying stock. The location and method naturally depend upon the species in question.

While most species can be safely air dried outdoors, for some this is disastrous, such as mansonia. This African wood is recommended to be left dead piled with cover boards until kiln space is available. Ramin, if properly anti-stain treated and previously air dried at the point of origin, should go right into the kiln upon receipt. It is not only very susceptible to blue stain, as are other imports such as limba and obeche. but has also been found to check within two hours under a hot sun. End coating at the point of origin often will prevent end checking.

Outside storage should always include adequate driveways for transporting and solid built-up bases for lumber stacks, especially during wet weather.

Open covered storage is most desirable for green or partially dried lumber, offering protection but at the same time enabling a good circulation of air. Closed sheds are best for kiln dried or air dried stock but not advisable for green stock because of its tendency to retard drying.

Now that our wood has been properly handled, stickered, and air dried it's ready for kiln drying. What about this mysterious large box and those funny round cards with the doodles on them? Well, it isn't quite as simple as your wife baking a piepop it in, wait a while and presto it's done.

Tlri.s urtit'le is axcerptetl fron a talk b.t. ,littr Sutnnterlin at tltc ntosr rctcnt ttntrttul tttactittg ().l thc Intpot'tt'd Ilurdrr'ootl l'rodttt'ts ,l.ssttciation cd.

I certainly don't pretend to be an authority on kiln drying, but I do think it appropriate to have a working knowledge of kiln drying. Water is held by wood in two ways as "free water" in cell cavities and "bound water" in cell walls. The "free water" only affects the weight properties of wood whereas the "bound water" affects many physical and mechanical properties such as shrinking, and is the most difhcult to remove.

The amount of moisture in wood is known as its "moisture content", a percentage of the ovendry weight of the wood. Once all of the "free water" has been removed from the cell cavities, with the cell walls still saturated, the "fiber saturation point" is reached at about 307a moisture content normally accomplished by air drying.

Basically, drying is accomplished by the fact that water normally moves from zones of higher to lower moisture content, in other words, the surface of a board must be drier than the interior, if moisture is to be removed. With natural air drying this is slowly accomplished by the circulation of air around a board continually evaporating the surface moisture and in turn drawing out the interior moisture. The wood will continue this process until it reaches a state of balance of moisture with that of its surroundings depending upon the relative humidity and temperature. The amount of moisture in the wood at this point is called the "equilibrium moisture content". Kiln drying does nothing more than speed up this process by accurate control of the temperature and relative humidity in the kiln.

The control of relative humidity and temperature in a kiln is accomplished by at least two thermometers. One (called the "dry bulb") measures temperature in the usual way, the other (called the "wet bulb") is continually kept damp with a wick-like cover from which water evaporates at a rate de-

Story at a Glance

Some basics on handling and drying hardwoods . . . included are information sources, stacking and stickers, stock storage, drying techniques and terminology, humidity and temperature control. Part two

termined by the dryness of the air around it. This evaporation has a cooling effect that increases as evaporation speeds up. Hence, the dryer the air, the greater the cooling effect and the lower the wet-bulb temperature.

Kiln drying schedules developed for various species are nothing more than a relationship between a wet-bulb depression, at a given temperature, calculated into equilibrium moisture content values. Hence, the importance of good wet and dry bulb control, proper circulation, and humidifying can easily be understood. If an operation has little or no control over these factors, improper drying could result in surface checking, end checking and worse yet, collapse or honeycombing making the lumber practically unusable.

Another means of investigation is to inquire if samples, strategically placed in the kiln, are being weighed daily. This gives a more accurate measure of moisture content than does a moisture meter.

Also, accurate maintenance of the recording equipment along with the general upkeep of the kiln enclosures, piping, fans, etc. are necessary for an efficient operation. Another important factor in the final stages of drying is whether proper conditioning is being performed in order to bring about uniform moisture distribution to relieve drying stresses.

New LEftctratutr@

What A Combination!

Plaza and Mo-Bel-Air con-rbination door inserts by Allianrbra Metal Products, Inc. are designed lbr any door where light and air are needed and are featured in a frce color brochure.

Plywood Finishing Film

A l0-minutc color f ilnr, "Fittislting Pl1'w'ood Siding, " has been proclucecl by APA 1o supplerrent a national edueation pr(UlrJm norv utrdcnvly lo help painters use proper techniques antl nraterials when linishing plywood siding. Contact APA field rcprescntat lves.

White Times 55

Irifty-fiv0 popular near-rvhite pastels are displayed in tilidden's newly expanded and updated "l'"'cho Near ll/ltites" color card, obtainable only at their stores.

Wood Mouldings AV Plan

Westcrn Wood Moulding and Millrvork I)roducers Associal.ion's audiovisual prograrr, llott '[o llork lUith llood ltloultlilrg is available on LaBelle cartridge or on 3 5nt ttr slides with a synchronized tapcd script $40. l)antphlets arc l5d e a.. 8d ea. in lots of' 100, or 6l ea. in lots of 1,000-FOB Portland. Writc WWMMP, P.O. Box :-5278, Porthnd. Or. 97225.

Root Sheathing Pamphlet

Pre-franied roof panels and diaphragm construction are two of thc plywood systems discussed in the revised cdition of "Pl1'tt;c.totl Sheath' irtg Jbr Ilulls and Rools." a ll-p- I'ree Anrerican l)lywood Association pantphlct.

Roof ing Contractor Outlook

A 1917 trational constrltctton trarket oullook for roofing contractors is the subiect of a free booklet available from the F. W. Dodge Div. of Mc(iraw- llill Information Systcnrs Co.. I 121 Avenue of the Americas. Nerv York, N. Y. 10020.

What's What ln Lumber

Wcstern Wood l)roducts Association's Recorrttttend<'tl Lumber Tertnittologl, attd Ittt,oicc l'rocetlurc tnanual ($1.25), is 20-p. 8-l/2" x l l", and

cxplains lumber yield of a log. grading, distribution, and econonrics of dernand, inventory sizes, quoting, not volunre, sizcs, footage and invoice forniats. Plus cxamples and an extenstve glossary of lurnber ternrs and abbrevir t ions.

Narrow Aisle Lifter

The Industrial Truck Division, A11isChalmers ('orp., has announcerl updated specifications on its 4000-1b. capacity narrow aisle reach type lift tru ck.

Consumer Product SafetY

'Io see if you're affected bY consulrier product safety rcgulations, write for free information to Officc of Secretary, Clonsutner Product Safety Contnrission, Washington, D.('. 20207.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660

Please mention issue date and page number so we can Process your request faster! ManY thanks!

Free Price Tickets

A nation-wide distributor of building spccialties, Butter Company, is offering free price tickets to it's dealers. Write: The Butter ('o., 14800 W. (lomnterce Dr., Menomronee Falls, wi.530-s1.

Elastic Roof Flashing

llow "Nervastral 600" elastic roof flashing can be stretched and shrped to fornr rvatertight 1'lashing arotlnd lny roof contour is detailed in trcw l'ree Bullctin l3!)J from Rubbe r & I)lastics ('r:rnpound Co., Inc., l5-10 43rd Ave., Long Island tlitY, N. Y. 1110r.

Brick/Stone Catalog

A colorfr.rl free catalog on Marlitc brand hrick. stone atrd decoralor screens is now available fronr Nlarlite Div.. N{asonite ('orp.. I)over,Oh. 14622.

Moulding & Millwork

( orrrlincd in ()(' pf. is jrrsl rhoul cvcrything a nroulding or millwork salesman needs to knorv to scll mouldings. For $3.00 "1i'olr 'l'rct' To Trirrr" rvill be sent to you. J ust write to Western Wood Moulding & Millwork I)roduccrs, P.O. Box 25178. Portland. Or.97215.

Buffing and Compounds

"Dico ButJittg llheel,s and ('ompountl,s, " fr-rlly illustrated, shows their full linc of bufting rvheels, contpounds and thc Dico Lathe.

'77 HVAC Contractors Market

A, 197'7 national coustruction market outlook for hcating, ventilating and air conditioning contractors is thc subject of a free McGrawllill Information Systems Co. booklet.

Free SFPA Buyers Guide

A 28-p.. updated "Brtyer's (luidc" is availublc liec l'rom thc Southt'rn []orest l)roducts Association, Box 51468. Nerv Orleans. Lal. '70152.

Will lt Last?

Fanrily Bttsiness RcPorts F 66 and F67 are a two-Part analYsis of the privalcly-owtted busincss, cntitled bor's Your IlLtsiness Iluve A I'tsttg' Tcrttt l:uturr'.' I:rer' lo any business owlrer or his heir for a self-addressed stanrpcd envelope, c/o The Independent Business Institute, Box I 59' Akron, Oh. 44309.

Door Care & Installation

A step-by-step. illustrated pamDhlrt on lhc care lntl instlllrtion oi i..A'. Nord Co. solid wt:od entry doors is lrec-

New Siding Brochure

Masonite's hat'dboard siding line is dcstrihe.l and illrrstratctl in a frec ncw J4-p. Ntasonite Brand "Siding" bro.lturc.

20 Roofing DisPlaYs

A nerv 24-p., fu11-color illustrated brochure describing l0 different dispiay ideas for Certain'Ieed roofing n-raterials is now available frcc fron-t CertainTeed ('orp.

August,1977

New Redwood Campaign

California Redwood Association's new redwood plywood, full-page color ad is appearing in architectrbuilder and consumer magazines this sunrmer, with consumer and trade magazinenewspaper publicity nationwide through the fall.

Redwood plywood for new homebuilding, remodeling and inner city renovation combines the strength, easy handling and cost savings of plywood with natural beauty and superior performance of redwood, according to CRA

The new cantpaign also includes a new color design idea booklet, Red-

wood Plywood Living. Redwood dealers are urged to stock the new booklet and also Redwood Plywood Guide (for specifiers). For possible discounts on bulk booklet orders, check first with redwood suppliers. Free samples and bulk order rates are available from the CRA, Dept. PLY, 617 Montgomery St., San Francisco, Ca., 94111.

Lett@trs

INSTANT WILDERNESS

Mr. Dave Cutler

The Merchant Magazine

4500 Campus Drive, Suite 476 Newport Beach, Cal. 92660

Dear Dave,

Your editorial in the June issue was very timely and fitting. As all of us in the lumber industry, particularly on the West Coast, are most vitally aware' the current Congress has been very much influenced bY the environmentalists and are about to attempt to make it increasingly more difficult to supply needed lumber Products for our population.

In our morning "Oregonian" Tues' day, June 14, the headlines read, "Carter Endorses Instant Wildernesses", and they're talking about nearly a million acres of natural foresi and possible protection for another million acres.

Along with this, of course, we have the impossible position taken on the proposed enlargement of the Redwood National Park, which makes absolutely no sense whatsoever.

Needless to say, Your Point is well

taken. Come on, fellow lumbermen, lets all do our thing and let the people in Washington know how we feel!

Yours very truly,

Werner J. Richen

Lumber Products

2116 N.W. 20th Ave Portland, Or.97209

SHOW SOME ZEAL

During this battle in the endless war let us not lose sight of the totality of the preservationist movement. Local ordinances, state bills and regulatory decisions are occurring daily that hit at the heart of the movement - control of land use. These appear as tax reforms, zoning designations and amendments to existing laws such as air quality, among others.

Your editorial concludes with the idea that environmentalists are successful because they are constantly active in support of their cause' I urge that we as an industry show some of the zeal demonstrated bY our detractors and rise to fight each and every battle. Become involved - become aware politically at all levels of government.

L. R. Artman Director of Public Affairs Masonite Corp.

300 Ford Rd. Ukiah. Ca.95482

ALREADY SAVED

Dear Dave:

I commend you for your editorial on the controversial matter of the expansion of the Redwood National Park in the June issue of The Merchant, and I join you in urging your readers to make known their views in opposition to this expansion to their governmental representatives.

The redwoods have already been saved in over 180,000 acres of State Parks, to say nothing of the manY magnificient stands of young growth in industrial lands.

Very truly yours,

Robert B. Hoover President and Chief Executive Officer

The Pacific Lumber Co. I l1 I Columbus Ave. San Francisco , Ca. 94133

MOSCOW REPORT

Dear Dave.

Lots of brick being used here in Moscow. Needs some work to Promote wood. Having a great time.

Pete Sharp Santa Rosa, Ca.

Now retired as headman of California Redwood Sales, Santa Rosa, Pete is an old hand at East of the Iron Curtain travel. -ed.

45( a word, min. 25 words (25 words = $l 1.25). Phone number counts as one word. Ads with border $2.00 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.50 extra. Names of advertisers using a box num- ber cannot be released. Address all

HEIP WANTED

SALES MANAGER NEEDED. We are looking for an experienced lumberman to become sales manager of our newly-acquired acquisition in No. California. Plant is very versatile with the capability of producing dry redwood products, including fingerjoint. Position requires a working knowledge of production flow and a familiarity with selling wholesale on Eastem and No. California markets- Please contact. in confidence, Ron Lewman, Sonoma Wood products (707) 4313313. A div. of South Bav Redwood Co-

WEST COAST LUMBER TRADER

Now residing in California, Washington or Oregon who would like to move to a new home base and new opportunity and reside in the lake country of Arkansas. Must be self starter who can organize and manage a wholesale softwood department. Contact J. FletcherHanson, Jr., Hanson Company, Stuttgart, Ar. (501) 673-1683.

EXPERIENCED man for order desk and counter, wholesale and contractor yard. Excellent salary and fringe benefits. Call Mr. Olson, Crenshaw Lumber Co., Gardena. Ca. (213) 321-1850.

SALES TRAINEE. Leading redwood and Western red cedar distributor with complete remanufacturing facilities, including dry kilns, is seeking an aggressive young man to eventually join our growing sales staff. This is an excellent opportunity to work through different production phases and gain a thorough understanding of grading and production flow. Please oontact Jim Frodsham for personal interuiew. South Bay Redwood Co., (714) 63?-5350 or (213) 860-7791.

LUMBER SALESMAN, pret'er experience in retail selling with full knowledge of lumber, plywood and building materials to contact contractor and industrial accounts. Well-established company in Orange County, Ca., area. Salary based on draw plus commission. Write Box 246, clo The Merchant Magazine.

LUMBER & TREATED POLE TRADERS

An expanding Seattle forest products company has openings for lumber and treated pole traders. Experienced and trainee positions available. Must have backsround in lumber sales or production, dimensional and industrial lumber experience preferred. These are career positions with a growthoriented company. Excellent benefits and compensation. Write or call Dave Harrett, Raintree Lumber, P.O. Box 33090, Seattle. Wa.98133. (206) 364-4000.

SAWYER wanted for resaw and straight line gang rip. So. Ca., Glendale area. Fleming Lumber Co., 3250 San Fernando Rd., Los Angeles, CA 90065. (213) 254-7201.

INSIDE SALES - need excellent experienced counter sales person for retail iumber and hardware yard, located 49 vears in the San Gabriel Valley (Cali0. Good wages, profit sharing program and working cond! tions. Send resume to Box 249. c/o The Merchant Magazine.

POSIIION WANTED

SO. CA. LUMBERMAN with ex::ellent background in sales to contractors and lumber yard; also experienced on retail level with all building materials seeks r.mployment with aggressive Los Angeles area company preferably in contractor sales. Write Box 250, clo The Merchant Masazine.

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 475, Newport Beach, Ca, 92560. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of theponth.

IUSINESS OPPONTUNITTES RENTAL OPPORTUNITY CITY OF INDUSTRY

Attractive air conditioned office blde. approx. 1700 sq. ft., open yard space approx. 15,000 sq. ft. r.r. spur, fenced and paved yard, off street parking. Ready for occupancy about Jan. 1, 1978. (Zl3) 968-9322. Reply to: P.O. Box 2425, tndustrv. Ca. 9l 746.

PALLET NAILING MACHINE

FMC 60" UNIPAL SYSTEM - Complete with split nail pans:jibs for block & stringer pallets, and automatic stacker.1975 model - extras. Cascade Wood Components, Inc. (509) 427-5605.

SERVICES OFFTIED

LUMBER HAULING

c-Q TRUCKTNG rNC. (213) 6387851 , 5501 East Century Blvd., Lynwood, Ca.90262.

FOR SATE

!0R SALE - lumber truck & trailer1969 GMC, engine 318 Detroit 8V7 lN. Transmission 5 and 4. Ijlatbed with roller. Trailer, l8' utility flatbed with roll.jr. 2 axle - $18,500. Phone (213) 5964475, (714) 527-2285, 10742 Los Alamitos Blvd..

'et, want to subscribe to the '/ |

Yes- I wenr t., .rt.".iI.--rIT---l hIERCHANT IIIAGAZTNE I

4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.!

O I year gS j 2 yean $B fJ J year-r SII I

Q bill me D Eilf mt compant I payment enclosed rltl llSlztrt r0: D flV ||otE tr xY cof?rir

cotP xY mrE (|l rIY)l00tEss

NNERGMANT NNAGAZINtr BUVtrRSP GUOEE

LOS ANGELES AREA-

SAN FRANCISCO

S. F. BAY AREA

8U I tD I1{ G MATEBIAI.S-PAIf{T-HAROWARE-ECI sAsH-000 Rs.lvlilDows-M0 u L0l1{ Gs

American Lumber Species, Inc.. .

8el-Air Door Co.

CaryedDoors,lnc. ........

GeorgiaPaciticCorp- ..........

HigginsLumberCo.,J.E.

Lanon Lumber Co.

MacBeath Hardwood

Pacific Lumber Co.

Paramino Lumber Co

BolandoLumberCo., Inc.

WendingNathanCo..

Vallev Products Co.

TREATED tUMEfR_POtES

Koppem0o.,lnc...... .... {415) 692'3330

lMcCormick&BaxterCreosotingco. (4151 982'4033 Wendling'Nathanoo. .... {415} 781'5363

SPECIAL SERVICES-TRAI{SPO RTATIOl{

California Redwood Assn..

Calilornia Retail Hardware Assn Redwood Inspection Seruice

The Commonwealth Group tinior Pacific Railroad.

ARCATA

Arcata Bedwood Co..

Cal-PacificManufacturinq

CostaTruckinqC0. .....{800) 862-4959

Mission Fence Supply Co

Simpson Building Supply Co.

Simpson Timber Co.

Twin Harbors Lumber Co. (DF & Rdw.)

WoodMarkets,lnc.....

At\tDERs0l{

Kimberlv-Clark Corp. Bhinohide mldg., millwork

Paul Bunyan Lumber Co.

CALPE ILA

Masonite Western Lumber Div.

CLOVE F DALE

Bowman Lumber Sales

G&BLumberCo.

Alhambra Metal Products

8el-Air 0oor Co.

8el-AirDoorCo. . . ..(800) 242'4401

BerkotMfg.Co.

BeverlylManufacturingCo. -.

Caryed Ooors, Inc.

Carroll lVoulding Co.

Charley'sFenceCo. DE 0oors, Inc.

Delaney Sash and 0oor Co.

Stanline. Inc.

Vent Vue Products

SPECIAT SERVICES

California LumberlnspectionService,.

Guerin Transportalion

l.C.R,

GREATER BAY AREA

I.UMBER AIIID PIYWOOO

Eonnington Lumber Co.

Georgia-PacificCorp,

GeorgiaPacific Corp. {San Jose)

GeorqiaPacif ic Corp. {Redwood)

Globe International

Higgins Lumber Co. {San Josel

tligginsLumberCo.(UnionCityl

HobhsWall LumberC0.,lnc. .. ....

lnland Lumber Co.

Kelleher Lumber Co.

Louisiana-PacilicCorp.

MacBeath Hbrdwood

Niesn.Ward Forest Products (Burlingame)

Noyo Timber Producis, Inc.

0akley Plywood& Ooors

P.8.0.0. Wholesale Distributors

Simpson BuildingSupply Co.

Simpson Timber Co. Trinity ForestProducts .. ...

Colony Paints

FloorSeryiceSupply (San Jose)

Nical, Inc.

0akley Plywood & Doors {415)392.7880 (415)552-0536 (415)392-i880 (415)391-4687 (415)421-6030

NORTHERN CALIFORNIA

Kinton 0iv. ( Bolando Lumberl Rounds LumberCo. .(i0i) 433'4816

CO RNIIIG

Crane Nlills

E U REKA

Doug Grant Truck Transportation

Eel River Sawmills

FAI R FIE LD

Sequoia Supply

FORT BRAGG

Georgia-Pacif ic Corp {Redwood)

Holmes Lumber Co., Fred C.

Niesen-Ward Foreil Products

FRESNO

Georgia-PacilicWarehous,., Pacific Forest Products, Inc.

P,R.0.0. Wholesale Distributo6

MOFGAl{ HILL

Niesen-Ward Forest Products Redwood Empire, Inc.. .

NNERGHANT NNAGAZONtr tsUVERS' GUOEtr

PACIFIC NORTHWEST STAT

OBOTUAROES

BILL SMITH

William C. Smith died in Springfield, Or. on JulY 2, following an illness of several months. He was a wood products industry leader who was chairman of the board of trustees of the American PlYwood Association from 1975 - 1976, and earlier president and v.p. - He also served as a director of the National Particleboard Association. Mr. Smith entered the wood industry with Vancouver PlYwood Co. in 1946. He later became OPerational Manager of the green veneer plant at Sprinefield. Or.

He joined Bohnhoff Lumber Co. in San Pedro, Ca. Later, some twenty Los Angeles in the mid-1920s as a sales- other yards were added throughout man. Irr 1950 he went into business for Southern California. himself and was joined by Roy Stillwell, He was a member of the class of Bill Deuel and Sam Allegia. Next year he 1916 at Stanford University. formed a short-lived parlnership with Al survivors include his widow, wilHollivet and in 1952 he and his wife ma and two daughters. formed Simmons Hardwood Lumber Co. In 1952 Dorothy Simons joined the firm. Gale Daugherty, who now heads ttTf; :3i- #:l1],iof;ri1ff.,10 f,,nti3* ilil********,,r*,**rmn''nnmmrmmmff

Ross, bought L. R. smith ilu-u.' ... AqDVERIf[SEmgt Longview,-Wa., in 1958. It has since ruu

operated as Ross-Simmons Lumber Co.

He is survived by two brothen; a sister: two sons: three grandsons and one grandchild.

'

In-196d he joined W. H. GonYea & Associates in plywood production management, rising to v.p.-gen.mgr. of their affiliate, Timber Products Co. In this capacity he directed plywood, veneer and particleboard plants in Medford, Grants Pass and White City, Ore., and Yreka, Calif. For the ousl v.at he had been gen. mgr. of batai uitts, Eugene, or.

He is survived bY his widow Joanne, a son and a daughter.

SID SIMMONS

Sidney Noah Simmons, a prominent Western hardwood lumberman for more than a half century died July 20. He was 75.

Born in Bristol, England, May 31, 1902, he was educated in London, receiving several scholarships. However, after meeting Ann Glantz atop a double decker London bus. it was love at first sight and at 19 he followed his beautiful redhead to this country. They were soon married and one of his first iobs was with the May Co.

FRANK T. OLSON

Frank Thomas Olson, founder of Olson Lumber Co., Pasadena, Ca., died July l. He was 92.

Born May 9, 1885 in Alhambra, Ca.. Mr. Olson founded the Olson Lumber Co. in 1909 and was a 50 Year member of the Masonic Lodge and the San Gabriel Country Club of which he was also a past president.

He is survied by his widow, Joanna; a daughter, a sister, two grandchildren and several nieces and nePhews.

WILLIAM G. CUZNER

It has recently become Public knowledge that William G. Cuzner, former vice president of KerchoffCuzner Lumber Co., a Pioneer Los Angeles lumber company.died April 20, in Laguna Hills, Ca. He was 84.

Mr. Cuzner founded KerchoffCuzner Lumber Co. in 1884. A second yard was subsequerltlY Put in

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Before the new Plan{-Buitd concepl offered by Treated Pole Builders, Inc., expansion- minded lumber companies had to involve key personnel in such non-operationil matters as location of suitable building sites and selection of an architectural-and-engineering firm reasonably familiar with a lumber company's unique requirements. These requ-irementi, and othe-rs you may not even be aware of, such as new zoning restrictions, environmental regulations and fire protection, are readily solved daily by freated Pole Builderc. We have made it our business to know in order to serve you effectively and efficientty.

With recent innovations in soil treatment, we are now able to use cheaper, but previously unusable sites. ln this process we utilize the on-site soil, no matter how poor, thus eliminating the costly exporting of soil to make room for the base and importing a new base. The treatmeni process increases the soil strength 50'70 times, and makes it essentially impervious to water. lt decreases the required pavement thickness 5V75o/o for increased savings.'Proper treatment of the-on-site soil to support the required loads and traffic generalty rcsultJ in a siving ol 30-4lo/o in the total cost of paving. Eecause we can now use the cheaper, but previously unusable sites, a substantial saving in land cosl usually results. A valuable, but unseen benefit is that there is little, if any, likelihood of the pavement breaking up with continued heavy use.

Treated Pole Builders-, Inc., stands ready to assist you in locating a proper building site, preliminary designs, and realistic estimates of site development costi and buitding cosls. We are a complete architectural, engineering and construction company with in-house capabilities to take you from vacant lot through design and building permits and on to turn-key and move in.

Our Plan-&-Build concept is tailor-made for lumber companies. Let our capabilities and long history of accomplishments work to your benefit in solving your particular pioblems.

After applying our money saving soil treatment, this 30 ton paving machine sits solidly on the treated soil at Boyd and Lovese€ Lumber Company's new 9% acre site in Riverside, Ca.

Si ngle-poi nt responsibi I ity for turn-key projects is now a reality.

Asphaft paving only 2yz-3" lhick goes direcfly on soil after we have treated it. No rock base is required and the design load is rated for 46,000 lb. axle loads. Design load includes allowance for 1 5% per annum growlh rate for 20 years.

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