Merchant Magazine - August 1975

serutng the lumber, building materiats ana homeimprowmentmafuets- sincf,.1922 lotmeily Weslen Lumber & Building Matsrials Merchanl

AUGUST, 1975

MAJOR NEWS and FEATURES

VOLUME 54, NO.2

BUTTON BRIGHT SPOKANE, WA., RETAIL CENTER

SALES PROGRAM TO MOVE OUT THE MOULDING PRIMER ON THE FUTURES MARKET FOR LUMBER

TIMBER COUNTRY SHOW TEACHES CITY FOLKS

NORTH AMERICAN LUMBER WHOLESALERS MEET

NEW CALIFORN IA RULES ON HARDWOOD TALLIES

AMERICAN PLYWOOD ASSN.'S ANNUAL MEETING

COMPANY BRACES FOR COMING TURNAROUND

TREND LUMBER CO. IS NEW NAME FOR BONNIE

TWO FIRMS SPONSOR MAJOR ALDER SEMINAR

SETH J. POTTER NAMED TO D&R SALES MGR. RAILROADERS AND LUMBERMEN WHOOP IT UP SEPT. 19:SHASTA LUMBERMEN'S GOLF MATCH TWO

The llerchent Megrzine

Publisher A.D. Bell. Jr.

Editor-Manaqer David Cutler

Contributingtditor Dwight Curran

Advertisins Troduction M gr.

Ms. D. Hamil

Art Director Martha EmerY

Staff Artist Michael Smith

Circulation Marsha KelleY

The Merchant Magazine is published monthly at 45fi) tampus Dr., suite 476. Niwport Beach. Ca. 92660, Phone (714) 549-8393 or (714) 549-8394 by The Merchant Maqazine. Inc. Secondclass nostage ratei paid at Newport Beach. Ca..-and addiiional offices. Advertising rates upon request.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 2030 Union St.. San Franctsco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA

Carl Vann. 1385 Westwood Blvd., Los Anseles. Ca.90024. Phone (213) 471-7593 or (714) 549-8393.

SUBSCRIPTIONS

Change of AddressSend subscriPtion -orders and address changes to Circulation Derrt., The Merchant Masazine. 4500'CamPus Dr.' suite 4761 Newoort Beach, Ca.92660. lnclude address label from recent issue if possible, plus new address and zip code.

Subscriotion RatesU.S., Canada' Mexico and Latin America: $S-one vear: $8-two vears; $l l-three years. Overseas: $7-one year; $l l-two years. Sinsle copies S | .00. Back copies S 1.50 whdn aviiilable.

The Merchant Maqazine serves the members of the: Aiizona Lumber & Builders Supply Assn., Phoenix: Lumber Merchahr-s Assn. of Northern Calilornia. Los Altosl Montana Buildins Material Dealers Assn., Helena; Mo-untain States Lumber Dealers Assn.. Salt Lake CitY and Denver: Lumber Assn. of 56uthern California. Los Angeles; Western Building Material Assn.-. Olympia. Wa.

THE MERCHANT MAGAZINE is an indenendent mago:ine for the retail' u'holesale and di.strihution levels ol the lumber and building materials and home imDrovement industrv in the l3 Western stites, concenlratini1 on merchandising, managemenl and accurate' .factual new's reporling and interPretation.

There's No Escaping Basics

T HE disruptions of the current recession have I caused more than one program of "modern marketing" with multimedia presentations and like trappings to be looked at with a cold, hard and unblinkingeye as to its real dollars and cents value. What seemed so hip during the times of the full order file don't always seem to stand up so well to close scrutiny when contrasted with what can be accomplished by a return to the basics of selling in today's tough market.

Earlier this year, Denver-based Johns Manville kicked off "Initiative 75" a no nonsense get-outthere-and-sell program that stresses positivism for all levels and parts of the giant concern, notjust the sales department.

The pep letters have a good old-time ring to them: one says, "Don't put your foot in the door, put your head in...so if they slam the door, you can keep talking." Another urges, "Don't wait for customers to call you-call them." Yet another, "Be positive, optimistic, hungry, cooperativeearn the customer's business."

The program utilizes another time honored method of increasing sales: getting to work when your customer does. Recognizing that some of JM's customers like to call early from the job, employees began manning the phones from 7 a.m. to 7 p.m., doing it through a volunteer program of juggled hours that avoided increased overtime costs for their employer.

While the program might draw a smirk from the Madison Avenue slickies, it is having the desired effect. And in these tough sell times, any increase in business can be an occasion for some satisfaction.

There is no magic to the program, nothing new or startling. What it does affirm is that there are a number of truths in selling that simply do not go out of style. Initiative, hard work, empathy for the customer's problems, asking for the order - all the basics of selling are alive and well, revived back to respectability by the realities of a grinding recession.

What's so unctlmmtln about tlur redwood 0reen commons?

36-hour deliuery.

lf you're on the West Coast, chances are we can put garden grade redwood in your yard within a day and a half. As much of it as you want. ln practically any grade or size" Because at Louisiana-Pacific we have a fleet of trucks right in the heart of redwood country. Right at the center of our manutacturing operations. And no one in the world can bring you more volume or greater selection than L-P We ll bring you boards, from 1 x 4's to 1 x 12's. We'll bring you dimension lumber, anything from 2 x 3's to 2 x 12's.We'll bring 4 x 4's, 4 x 6's, 6 x 6's, even timbers. And we will bring it to you rough sawn or surfaced four sides. So if you want garden grade redwood, and want it quick, call (213) 945.3684 in Whittier, or (41 5) 638-2322 i n Oakland, or (7 O7 ) 443-7 5't 1 in Samoa, or (707) 462-4791 in Ukiah, California or t4O4) 724-9941 in Augusta, Georgia, or (612) 925-47 7 O in Mi nneaoolis, M innesota. Then see for yourself how we turn the common into something extraordinary.

Button bright Spokane retail center

,r-\NE of the newer Diamond International (formerly l:-fDiamond National) retail building supply centers is located in Spokane, Wa. The modern store, opened in April, 1973, replaced an older facility in another part of Spokane.

The center is the 39th operated by the company's Western Retail Division in California,Idaho and Washington. Manager Vernon Payne, who has been a resident of Spokane for over 40 years, is a l5 year employee of Diamond.

The entire installation covers an area of 4.5 acres. The modern structure provides 10,000 sq. ft. of shopping area displaying name brand appliances, carpeting, power tools, garden equipment and supplies,hardware, and other building and home improvement materials.

An additional 12,000 sq. ft. of the adjoining warehouse displays pre-cut lumber, plywood, doors, moulding and related items. Another 24,000 sq. ft. building will warehouse additional materials for the building trades.

Following the supermarket principle of merchandising, items are displayed to facilitate self-service stropping. All merchandise, including lumber, is pre-priced to make it easy for customers to calculate their costs for home improvement projects.

Do-it-yourself shoppers can purchase lumber in small quantities as easily as they buy groceries. A large parking

area assures ample space and makes it easy for the shoulder trade to carry small lumber purchases home in their own cars. Delivery of larger orders is provided from the lumber center.

The store has a display area where customers may see a model kitchen and bathroom, inspect product displays, see demonstrations and receive advice about home improvement projects from the trained sales staff.

Besides offering Master Charge accounts and revolving credit, Diamond has its own financing plan to assist homeowners in obtaining loans for home and farm modernization or repairs.

Story at a Glance

Diamond International's 39th retail building supply center, now about two years old covers 41/z dcre,s, stresses the d-i-y market and backs up the standard charge cards with its own financing plan.

An experienced sales force assists customers in both planning home improvements and in working out the financing details. Interim loans are available for new home construction and a Builder's Control Service is offered for the contractors.

Diamond International Corp. is composed of 8 operating subsidiaries and 62 manufacturins facilities in the United

States, and 5 in Canada and Western Europe, engaged in packaging and printing, moulded-pulp packaging, plastic and metal containers, paperb oard, papermaking machinery, automated packaging systems, lumber, plywood, household tissue products, and other consumer and industrial wood products and, of course, matches.

oSUSPEIII0ED CEltltG, flush lights (l) hang above electrical department. Asphalt tile is used in most of store, with carpeting for selected departments. (2) Plumbing displays feature fully equipped sinks, with a choice of faucets, spouts, etc. mounted in carrier board directly above. Low gondolas create open, modern look; signing is smallish, low keyed. (3) Service counter signs make no secret of firm's attitude regarding credit. Countermen wear identical blue vests to identify themselves t0 customers. (4) Vanities, toiles, mirrors, lamps, etc. are all price-tagged. (51 Lots of parking under the "lumber and building materials" sign.

Moving out the moulding

/|\ T one time or another every Ahandyman yearns for the right tools to complete a job. The same needsapply toproduct sales. It's tough selling without the right marketing tools. And it's just as tough trying to sell a product foreign to your knowledge and experience.

That's what Western Wood Moulding and Millwork Producers discovered when the manufacturers' trade association investigated ways to stirnulate nationwide wood moulding sales. Even though a variety of sales tools were available, there was a wide product knowledge gap among the salesmen.

This led WWMMP to develop what may become the most important sales training and marketing toul ever developed for wood mouldings and jambs. It's called "From Tree to Tim, A Guide to llood Mouldings and Jambs".

It's 96 cleverly illustrated, hard working pages of-interesting, informative data written especially for mould-

Story at a Glance

Unique sales training and marketing tool for wood moulding and jambs can be invaluable guide not only for retailers and distributors, but customers as well.

ing and millwork salesmen. But it doesn't stop there. Most of the information can be used to give customers how-to information plus an array of ideas bound to open their minds to hundreds of creative moulding applications.

Five chapters offer materials available for the first time uhder one cover including moulding history, raw material, manufacturing techniques, profiles and uses, do-it-yourself details and selling pointers. Six appendices contain product standards, moulding and millwork terminologr and available point-

Selllng mouldlnos

RETI|I rERGllAXlllSlXS

Creative morchsndising is lhe koy to Incr€md moulding 8a16. Mouldings are a naturally attractive and versatil€ Droduct. gut never a$ums lhal your cuslomer, parlicularly the do-il-you6elfar, is famaliar wilh all tho uses or even that he knws you $ll the Product. To let a remodeling cWlomer leave your store withoul 8l le6t €lling his anoilion lo lhe n&essry moutdangs is lo lo9 profilablo long and shonlorm sl$.

A cudromer may mt bs aware ot your unfinllh€d w@d mouldlng lryenlory lt lt'! tuckod out of light In tht w!rehoule. Consistenlly high wood moulding sales depend upon a va.igty ol factoG. Foremost is a knowladg€abls salesman willing to suggsst the malerial and otle. pointsrs for usage and installalion. Couoled wilh etlective in-slors m€.chandising, external Product advertising and publicity, producl litoralure and tie-in $16 with olhgr products, the sl6 opPonunilies lor .wood mouldings are unlimiled.

WOOD MOULOING PROMOTION

PROGRAM

Ther€ are numerous avenues lor external producl promolions available lo building malerials relailers. These include lelevision, radio and newspaper adverlising, Producl literature dislribution, product publicity and, most importanlly, etfec' tiv€ in-slore merchandising.

Some relail outlets practice all of thes forms ol oromotion. But an ettective program can b€ imple nsnled with thr@ baric aftortE, nsw8papsr advsrliaing and Publicity, di@t mail lit€nture and in-doc tiFin.

NEWSPAPER ADVERTISING

Most building malgrials advertising is related lo a salg or special on certain items such as hardwood plw@d paneling. These 'loss leadere" are d€sign€d lo g€t People into the store where they Probably will upgrade their Purchase, buy auxiliary ilems and become potential repeat cuslomers. Advsrtisa Your rculdings, t@l They don't have to b€ otte6d al a sl€ Prica. Jual let th€ GadoF know you havs a 9@d asrtm€nl o, mouldlngs. Let them know they will n€ed mouldings with th€ir paneling insiallation. guild your imago as ths placs to tlnd 8nd buy w@d moulding8. Let the people ol your area know lhat you are ihe "wood mouldang center.

The torch.nt

of-purchase literature plus working tools like reproducible clip art for advertising and catalog illustrations, a visual list of available moulding phote graphs and a working specifications form.

Both prefinished and unfinished mouldings and jambs are discussed in general and in detail including step by step do-it-yourself installation instructions. Moulding shorts are highlighted with special merchandising ideas and projects ideal for short lengths.

In chapter two, an interesting approach shows both the normal, traditional uses for all basic profiles plus up to 20 other creative usqs for each pattern.

Chapter 5 concentrates on selling including retail merchandising, promotion, advertising and publicity, direct mail, tie-in sales and inventory control.

With each chapter color keyed to the table of contents and important phrases in the body copy set in bold type for quick scanning, the format isdesigned for easy reference and maximum retention in minimum reading time. Liberal use of cartoons to highlight important material and line detail illustrations pursue the principle that "a picture is worth a thousand words".

"The timing is ideal to exploit the wood moulding and jamb market, particularly within existing structures", says Warren Jimerson of WWMMP. "The current economics of new home building have changed wood moulding markets from a ratio of 60/40 new construction over remodeling and do-ityourself Io 4O% in new construction and 60% in older structures.

Ordered in quantities of l0 and under, the price is $3 per copy including postage or freight. Per copy price for copies I l-50 is $2.75 including postage, dropping to $2 per copy plus freight for copies 5l*200. Orders over 200 will be shipped at $ 1.75 per copy plus freight. The book may be personalized by imprinting on the back cover.

For an order blank or further information contact Western Wood Moulding and Millwork Producers, P. O. Box 25278,Portland, Or.97225 or call (503) 292-9288.

a-STARTING wilh retail merchandising, last

! chaoter ol "From Tree To lrlm" covers promotion, advertising, publicity, direct mail, tiein sales, displays and selling racks, inventory control and ideas to spark customer's imaginative use ol wood mouldings. Preceding chapters give salesmen all information needed to successfully implement these sales tools.

John Hollsteln worksforyou!

He's not on your payroll, but John and everyone else at Crown Cedar works for you.

He maintains a complete inventory of Western Red Cedar in:

o 2" and 4" rough stock

o fencing materials

o select tite knot

o clear

The last two are available in the patterns of your choice. All orders available in LCL, truck and trailer and carload lots.

John works for you, so give him a call. 714-637-1570

Top Quality Buildings At Approxinately Half the Cost of Conventional Buildings

Fast, efficient construction crews erect these strong buildings in an amazingly short time.

Original construction methods and machines, including our hydraulic scaffold truck, insure you of top quality for lowest cost.

o all poles are cemented to a depth of 6'

o never needs painting-won't rub off on clothes

o insurance rates considerably less

yet full coverage

. all buildings engineered and designed by licensed civil engineers

o Call San Antonio todav !

flexible design . tto foundation necessary . no odor

Yes, San Antonio Construction can build better buildings for less money for you. These attractive buildings will improve your property and. are built to last. Using pressure-teated poles which will last 30 yeais -or longer, the,t

Mgr.

DIVISION

are safe against wind, earthquake, and weather hazards because ol their rigid construction. Their improved design meets all building code requirements and there are no long hraces to interfere with equipment.

increasing number of people flinvolved with forest products are checking futures prices with greater regularity, but often without a clear understanding of what all those numbers mean.

It is the goal of this series of two articles to acquaint you with the idea and concepts ofhedging and to increase your understanding of the futures markets, as they pertain to the forest products industries. The futures market is often critized and rarely praised.

However, the years I have spent in specializing in the forest products area continue to point to one simple fact. Those that have the foresight to accept futures as an increasingly major aspect in their pricing characteristics, and who will work with the opportunities the futures market offers, are those who stand a better chance of successfully surviving increasingly volatile prices.

While many readers may be involved with all three of the traded forest products, plywood, lumber and studs, for purposes of simplification these discussions will concentrate on the lumber market.

Today there are truly two types of lumber markets:

(l)

The Cash Market with its numerous grades,species, lengths, manufacturers, freight and shipping considerations, etc. Commercial transactions of this nature are the ones tailored to the needs of the buyer and seller and are contractual obligation s satisfied onlv by performance.

(2) The Futures Market where you buy and/or sell on an exchange, under the terms of a standardized contract, a specific amount

A primer on trading in futures markets

by Larry Mollner Commodity Manager Thomson & McKinnon Auchincloss Kohlmeyer Inc Los Angeles

of lumber (100 mbf KD HEMFIR 2 x 4 RL 8'-20'). This is also a valid contract which can be offset by a reverse action in the futures market before delivery time.

For example, if you bought a July lumber futures contract, you could sell a July lumber contract to offset your position (or vice versa).

Futures prices are often defined as present expectations of a price at some future time. As termination of a lumber contract (July lumber-July l5th) draws near, the price expectations can be more clearly defined. Thus a converging in price upon expiration occurs.

Story at a Glance

Part I of a brief examination of the fundamentals of futures markets, what comprises them, how and why they work and how they can be a very valuable asset to those who can successfully use them.

Convergence is also brought about because if near expiration, futures are above the cash market for the contract grade (premium), mills will sell futures rather than cash, forcing futures to lose their premium. Likewise, if futures are below cash (discount) wholesalers or retailers or users will buy futures instead of castr. This buying brings futures closer to cash. It is this converging of prices which makes futures markets a viable hedging tool. Hedging is most simply defined as strifting of risk.

The fact that futures prices move up and down and can be controlled by a small margin deposit makes them an attractive vehicle for a speculator who will position himself long 6r short in anticipation of a price change. Often criticized for his roll in price action, the speculator adds liquidity to the futuresmarket and often takes the role of assuming the price risk of a hedger by taking an opposing position.

In review, futures price action is becoming an increasingly significant factor in the volatile price movements being experienced in today's forest

bontinued on page s+ )

A Glossary of Futures Market Terms

HEDGE - The purchase or sale of a futures contract as a temporary substitute for a merchandising transaction to be made at a later date.

FUTURES CONTRACT - A term used to designate a contract covering the sale of commodities for future delivery on a commodity exchange.

CASH MARKET - Market for immediate delivery and payment of commodities.

STANDARDIZED CONTRACT

Commodity in a form which meets specific exchange requirements as to its unit of trading. ..JULY" LUMBER CONTRACT

Futures contraits are traded in "months" in which they may be satisfied by making or accepting delivery (forest

products trade in the contract months of March, May, July, Sept., Nov,)

CONVERGENCE - Price of cash and futures markets coming closer together as expiration of the futures contract draws near.

CONTRACT GRADE - That grade of a commodity which has been officially approved by an exchange as deliverable in settlement of a futures contract.

MARGIN - The amount deposited by a client with his broker to protect the broker against losses on contracts being carried or to be carried by the broker. A margin call is a request to deposit original margin or to maintain margin with added cash.

LONG - One who hasbought a futures contract to establish a market position.

SHORT - One who has sold a futures contract to establish a market position. The opposite of being long.

SPECULATOR - A person entering into futures contracts for any purpose other than hedging.

PERFORMANCE - The going through of executing in due form.

EXCHANGE - An association organized for the purpose of conducting trading in commodity futures.

OFFSET - The procedure by which a long or short position is liquidated by an opposite transaction.

PREMIUM - The excess of a futures price over the cash commodity.

DISCOUNT - The amount futures prices are trading less than the cash commodity.

Getting the message out

a EVERAL northern California tim)b., "ornpanies and independent logging contractors joined together to take a little of the redwood country to southern California over Memorial Day weekend.

Under the name "Timber Education Council", they told nearly 100,000 persons how timber is managed with concern for the environment.

Site for the exhibit of forestry expertise was the giant Del Amo Fashion Square in Torrance. It has been estimated more than one million persons live within 15 miles of the shopping center.

Council spokesman Pat McKelvey said independent North Coast contractors, such as Bill Boak, Qlenn Shirmann and Lyman Goucher joined in the cooperative effort with several companies to "get the story of what we do and how we do it to people who never have been up here and whose judgments of loggers and timber management have been based solely on what they read in the newspapers and fiction of the preservationists."

Story at a Glance

Loggers and lumber manufacturers combine to present a forestry exhibit in the megalopolis of Los Angeles to present the true facts of timber management to the city folks.

Contributing funds and personnel for the five-day run of the shopping mall's annual Sports and Recreation Show were The Pacific Lumber Co., Louisiana-Pacific Corp., Arcata Redwood Co., Simpson Timber Co., Miller Redwood Co., Masonite Co1p., GeorgiaPacific Corp., Harwood Products, Schmidbauer Lumber Co. and Simonson Logging Co.

Featured attraction of the exhibit, the theme of which was "Trees: Here Today, Here Tomonow", was profes' sional tree.climber and acrobat Malcolm Harper of Port Angeles, Wa., who performed last year at the World's Fair and.Exposition in Spokane. He climbed a North Coast-grown tree and performed on top of it two or three times daily in the indoor arena.

Surrounding the big tree were displays which illustrated such things as the growth of trees in the seedling stage and sections of old and secondgrowth timber to show what happens to old growth timber that isn't cut and by using second growth, to refute the false claim by some that once a tree is cut nothing replaces it.

"Our theme is built on the concept that timber industry people and independent contractors are as concerned about the environment as anyone, and have a great deal at stake to see that the earth is left in a condition to produce outstanding trees year after year," McKelvey said.

SOME 7,000 Doug fir seedlings were given away by the Timber Education Council, see foreground, picture at left. Moving the 40 plus foot f ir tree into the mall (center) was a hassle. Seen are Larry Hurley, Masonite; Mal Harper; Pat McKelvey, Simpson Timber and spokesman for the T.E.C.; and Glenn Schirmann, an independent logging contrac' tor. Al right,Willard Pratt, Arcata Redwood, talks with spectators. More than 20 North Coast men and women travelled with the exhibit to the southland.

PRO TREE climber Mal Harper does his thing, chats with crowds on second floor of high stropping center.

In

the 1880b it was Higgins. In the 1970b it still's.

. Many things have changed down through the years, but in business some important ones haven't. Like heating customers fairly; supplying top quality merchandise; dependability; and, carrying a large enough inventory so you can deliver what the-cus.-tomeiwants,when he wants it.

In the bustling growth of the 1880's, San Francisco needed theie-things-and today it's no different. The values used in choosinq a supplier ar6 the same today as yesterday-and wd'll bef they will be the same in the vears to come.

Tin-types may change to Polaroids, but these basic tenets have been passed from founder J.E. Higgins, to sons, to qrandsons-and now a qreat-orandson. ""

Being older than many of t"he heEs that produced

the- lumber it sell-s, Higgins has a reputation to live up to as Northern CaliforniaS largest supflier of hardwoods, plywood and related lumbdr prodirlts.

Completely stocked distribution vards in San F.rancisco,.Sairamento and Union Ci$r ari: ready to supply all of your lumber needs...fast and efficiently.

Several million board feet of kiln-diied hardwoods and matching plywood are a specialty at Higgins.

ln the 1880s it was Higgins lumber for every purpose. lt still is!

National wholesalers meeting

T HE survival, profitability and I continuity of small family-held and closely-held corporations was the theme for the keynoter's address at the recent 83rd annual meeting of the North American Wholesale Lumber Assn., held at Hot Springs, Va. KeYnoter Dr. Leon Danco, University Services Institute, Cleveland, Oh., sparked great interest among the wholesalers and provided a base to build uPon through the three daY convention, which drew more than 500 members and wives.

Other speakers included Roger Peterson, A.T. Kearny Co., Chicago, who discussed incentive compensation plans, and Gene Dunbar, Newark, Ca., who led the distribution yard segment through sales and time management. All speakers gave formal presentations in the morning and followed uP with

informal "Sessions in the Sun" in the afternoon.

An interesting program was the Tuesday afternoon Hardwood Session which piovided delegates with a topflight panel ofhardwood manufacturers and distributors.

Many members are intere.sted in widening product lines into the hard-

Story at a Glance

Family-held concerns, incentive compensation plans, government affairs and the increasing sales of hardwoods bY NAWLA members highlight annual gathering . . . Paul S. Plant elected new president.

woods area and this type of session will be repeated in futuro meetings.

A government affairs session was led by government affairs chairman Dick Gittings of Denver, Co. Dick and other members of his committee had a very successful Washington, D.C., visit enroute to The Homestead meeting. In an organized visit, NAWLA members met with their respective legislators prior to the convention.

On the final day, June 19, an economic overview panel of NAWLA members provided delegates with projections of business activity by geographical location for the remainder of 1975. This well-received session was ably handled by Eric Canton of Minneapolis, Mn. Sessions for direct mill strippers was another popular program that was well attended by delegates.

The board moved on a number of items including a new categorY of membership. Service affiliate memberships are now open to firms that provide goods and services to wholesalers of forest products. They will be limited in number and will be non-voting. Such a membership will provide directory listings, bulletins, O&E Report subscription and other services.

Paul S. Plant, Ralph S. Plant Ltd., Vancouver, B.C.,was elected president. He is the third Canadian president in the history of the organization. James E. McGinnis, Jr., The McGinnis Lumber Co., Inc., Meridian, Ms., and Carleton Knight, Jr., The Lawrence R. McCoy & Co., Inc., Worcestet, Ma., were elected lst and 2nd v.p.s. respectively. James K. Bishop, PlunkettWebster Lumber Co., New Rochelle, N.Y., was re-elected treasurer.

SMILES from the board of directors, just prior to NAWLA's 83rd annual meeting.

That sure, steady upturn in housing starts so lovingly foreseen by the experts this spring, pooped out in sltmmer '75 as still reluctant home buyers decided to stay put.

An unexpected clecline dropped the seasonally adjusted annual rate to I ,070,000 (lowest for any June silrce '46); at halftime '75, starts are down l/3rd from '74's lst half, which wasn't a boom period by a longshot. . bldg. permits moved up a piddling 1.5% from May.

A housing assn. spokesman called the figs. "very disconcerting; we had becn looking t'or another increase;" they may shave their I .2 million total start estimate for all af '7 5. .the major area of weakness in starts was in apt. construction.

Charging that Pres. Ford is getting bum advice, Nt'I. Assn. of Home Builders seeks an econontic summit on housirtg to develop ways to end the housing sag. . construction activity in June , however, maintained its improved level of recent mos.: June figs. for future construction were uD 13% over the same mo. in '74. .'.

Home mortgage interest rates rose in June after declining for 5 mos., a possibly spooky signal of things to come. .consumer confidence, says the U. of Michigan, has rebounded, but only to a point that is one of the lowest levels of the '70s.

The prime rate (the bank's minimum interest charge on corp. loans and the basis for all other lending rates) moved up to 7/27o, as the Federal Reserve topk steps to combat further inflation; some experts averred that it was a bump, not the start of a new hillclimb rn rates.

Reports from the recent Chicago Housewares Show tell of optimistic exhibitors (not surpris- ing) but also of wary retailers who plan to keep svelte inventories, anticipating continued consumer hesitancy regarding housewares.

NEWS BRIEFS

New single-family home sales in '74 dropped $2.5 bitlion from '73's $22 billion. average price was up almost l0%. .California has a new law exempting its timber industry from environmental impact rules until ll1l16 (.see The Merchant. p. 26, May issue ).

Carl Bauer returned to his Bauer Lumber Co., Compton,Ca., from vacation to find an arsoncreated fire had caused about $100,000 damage to his firm, all records were saved, tho. . .More than 5100,000 fire damage was reported after a recent fire at Kings River Phrc Industries, Auberry, Ca., no injuries. . .2 fbrk- lifts valued at $30.000 nlus S1.000 additional losses resuited from a recent fire at Nielson Builtlirtg Materials, Mesa, Az.

A body beheved to be the skeletal remains of Herbert R. Gorman, owner of a Chicaso Park (Sacramento) Ca., buildiig supply lirm bearing his name, was found in the charred remains of the firm following a $ 150,000 fire. . .police theorize he touched off the blaze prior to taking his own life.

Celotex, Georgia-Pacific, Notional Gypsum and U..9. Gypsum and three of their officers have been found guilty by the federal gov. of fixing wallboard prices from 1960-'73; fined $50,000 each, the companies vowed to appeal. .the Justrce Dept. is pondering, once the appeals are over, breaking up the 4 majors into a number of smaller companies.

Champion International, N.Y. ; Young & Morgan, Inc., Mill City, Or-;Freres Lumber Co. andFreres Veneer Co., Lyons , ()r.; and Bugaboo Timber Co., Mill City, have

been convicted in federal court, Portland, of collusion in bidding on federal timber in the Willamette National Forest; appeals are currently being filed.

Capital Lumber Cb., Phoenix, has a new logo; is planning more special services for customers, seminars and sales training sessions. .the Henston Lumber Co., Twin Falls, Id., is building a new 10,000 sq. ft. home improvement center, est. cost is $200,000.

Burns Lumber Supply is a new Burns. Or.. retailer. .Art Masters has resigned as president of the King Luntber Co. chain of retail stores based in Bakerstield, Ca.,. .Virgiria Hardwood, Monrovia, Ca.,.has been appointed a distributor of Arco's Permagrain in Hawari as well as So. Ca.. Az. and So. Nv.

Desert Bttilders Supply, Brawley, Ca., is working on their new $42,000 expansion project, which will feature drive-thru lumber shopping. . ?acific Avenue Promart Ilctrne Center is the new name for Pac. Ave. Handyman's Supply, Tacoma, Wa.

Schlage Lock Co., San Francisco, is building a new $2.5 million Hq. 60,000 sq. ft. of office plus r&d facilities. . Mid-Sierra. Stockton. Ca., has been sold for an undisclosed amount to Michigan Birch Door MJg., Mt. Clemens, Mi. Narad, Inc. has acquired Permaneer's Oroville, Ca., cut stock plant, no $$ figs. revealed.

Brookhart's Home Centers. Colorado Springs, Co., is working with other area merchants on LEAP (Let's Employ A Person) in an attempt to provide at least part-time or short-term employment for the unemployed and under employed of the area.

GALEN DAR

AUGUST

Los Angeles Hardwood Lumbermen's Club - Aug. 14' meeting, Velvet Turtle, Los Angeles.

Dubs, Ltd. - Aug. 15, golf tournament, Orinda Country Club. Orinda. Ca.

Los Angeles Hoo-Hoo Club - Atre.22, concat & election of officers (Old Timer's Nite), Montebello Country Club, Montebello, Ca.

Humboldt Hoo-Hoo Club - Aue. 22, annual golf tournament, Baywood Golf & Country Club, Arcata, Ca.

Bay Cities Hardware Co. - Aug. 24,FalllChristmas market

- The Showplace, San Francisco'

California Hardware Co. - Aug. 24, Fall mart, Pasadena Center, Pasadena, Ca.

62nd Denver Gift & Jewelry Show - Attg. 24-27 ' Denver Merchandise Mart & Exposition Building, Denver.

Los Angeles Hoo-Hoo Club - Aug. 25, golf & dinner, Riviera Country Club, Pacific Palisades, Ca.

SEPTEMBER

Forest Products Research Society - Sept. 3'5, meeting exhibit, Hilton Hotel, Denver.

Yakima Hardware Co. - Sept. 6-7, market, company offices, Yakima, Wa.

National issociation of Wholesaler-Distributors - Sept. 714, whsle. exec. management course, Stanford University' Palo Alto. Ca.

Independent Veneer Producers, Inc. - Sept. 8-9, annual meeting, Kah-Nee-Ta, Warm Springs, Or.

National Association of Wholesaler'Distributors - Sept. l0-12, seminar on purchasing & inventory control, The Adams Hotel, Phoenix.

NARESCO - Sept. l0-12, annual meeting, Marriott Hotel, Denver, Co.

Orange County Hoo-Hoo Club - Sept. I l, meeting & dinner' Mr. Mike's. Tustin. Ca.

Strevell Pateison Co. - Sept. 14-15, convention, Salt Palace, Salt Lake CitY, Ut.

Hoo-Hoo International - Sept. l4-17, annual convention, Bay Shore Inn, Vancouver, B.C.

Lumber Association of So. Calif. - Sept. l8-20, meeting' Del Coronado Hotel, San Diego.

Shasta Hoo-Hoo Club - Sept. 19, golf tournament, Riverview Golf & Country Club, Redding, Ca.

W.O.O.D.,Inc. - Sept. 19, W.O.O.D. Choppers Ball, Columbine CountrY Club, Denver.

Washington Haidware Co., Inc. - Sept. 21, annual hardware dealers show. Tacoma, Wa.

Cultured Marble Institute - Sept. 22-23, annual meeting & seminar, St. Francis Hotel, San Francisco.

Mountain States Lumber Dealers Assn. - Sept.24-26,82nd annual meeting, Hilton Inn, Albuquerque, N.M.

Dubs, Ltd. - Sept. 26, golf tournament, Santa Rosa Country Club, Santa Rosa, Ca.

International Conference of Building Officials' - Sept. 29Oct.4, annual meeting, MontereY, Ca.

FAMOWOOD ,'{t',

is the PR0FESSI0NAL'S Att PURP0SE PIASIIC

Boat builders, furniture makers, cabinet makers, etc..have found it the one suie answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! y&e&k.

Ready t0 use rlgnt our.0I tne can, Famow-ooo , ! appli'es like putty-sticks like glue; dries quicklv: won't shrink; takes spirit stains, a'nd wili not gum up sander. Waterproof and weatherproof when properly applied. arr.a

I\ I OISP is a word that is gaining in I \ importance as the Year Passes. Both the federal and state OSHA offices are conducting sound level surveys. The law states that if You have any equipment suspected of exceeding the 90 decibel level you must have a sound survey conducted. We are in the process of conducting the surveys for over 100 of our members. The results maY astound You. Equipment you believe to be relatively quiet frequently exceeds the permissible sound level. You must have the

survey in your files for review by the OSHA compliance officer should he stop for an inspection. If you do not then you are in violation and subject to a fine.

The association has been conducting the surveys for approximately $50. The same type of survey would cost ybu up to $1,500 from a commercial company. This one association service is well worth the dues you pay.

Noise from OSHA is not the only noise being emitted from Washington. Hearings are currently being held on the EPA demand to reduce the noise level to 85 decibels which could cause a number of corporations to give up the ship. The unions are solidly behind the reduction even though it could mean closing a number of businesses and an increase in unemployment.

There is a lot of noise from our legislators at both the federal and state levels but then next year is the presidential election and prospective candidates are baying at the moon hoping to be heard. If we listen to all of them and all they have io say our country is doomed. The best remedy for the political barrage is ignore i/! It won't go away so turn a deaf ear toward it. The environmentalists and the unions are getting their way at the cost to the citizen and we, the citizlns, accept one slap after another without much of a whimper.

Maybe our best course of action is to give in to their demands and pass the cost of all their demands plus a 50% mark-up on to the consumer.

We should all develop a standard answer for our customers who complain about the increase in prices' Just tell them it was added on by the unions and environmental groups.

Nikkel lnto Millwork Sales

Robert F. Nikkel, president of The Nikkel Corp. recently announced their formation of a moulding and millwork sales division.

Backed by production from three northern California remanufacturing plants, Nikkel is marketing pine lineal, Douglas fir and white fir moulding, millwork and cut stock items. Sales are handled from the firm's main office in Sacramento, Ca.

The Nikkel Corp., which re-entered lumber wholesale operations in August of 1974, has since made major commit' ments in several lumber related marketing areas including a new remanufacturing facility and distribution center to supply lumber products to the mobile home and industrial trades.

Good Planning Increases Plant Efficiercy, Pole Construction Cuts Costs

Increased plant efliciencies of 30% to 50% were realized by our close cooperation with our client, Commercial Lumber Company, Inc. of City of Industry, Ca. Here, Vice-president Raymond Gutierrez ol Commercial Lumber confers with Leon Durham of Treated pole Builders, Inc.

Built for less than $4 per square foot, this S0, x .100, storage shed holds up to 750,000 board feet of lumber. Easy accessibility aids work flow pattern for greater plant efficiency.

Umbrella roof construction and post and beam construction of this 40' x 60' mill means easy access for forklifts, trucks and other equip_ ment. Remarkably, the poles can be placed at almost any separalon for maximum efficiency and convenience. pole construction meant fast, money-saving construction.

As Treated Pole Builders, Inc., we provide unique turnkey services to our customers from conception and planning through site-selection, design and construction. This single-point responsibility provides optimum plant layout and maximizes efficiency ot operation at a minimum cost of construction. The use of treated poles in post and beam construction results in substantial cost savings and design flexibility. Commercial Lumber Company estimates that the Treated pole design of their new facility has increased their operating efficiency 30% to 50%.

Poles pressure treated in the ,,Cellon" proc€ss, developed by Koppers Company, Inc., were used throughout; the treating system impregnates the poles with chemicals providing enduring protection agalnst decay and insect attack.

We design a building tor every need.

Btildas, Isc.

621 E. Princeton Sl., Onlario, Calll. 91762

Telophone: (71t|) 986-4466

Contractors Licsnce No. 205135

And the beat goes on

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PFIEMIUM DGIUGLAS

FIFI PFIc,trlIJCTS

AFIE NOVV AVAILABLE FFIOM

THE NEVI/ HAtrPY CAMP ' CA.'

SA\N'MILL OF NOFI-CAL LUMBEFI CO.

We Specialize in Tnuck

Load Shrprnents of trlough Dirnension and Tirnbens

llclrqucrrl-lrltolfe Lumber Co.

5I0 \\'cst (irove Orange. C'llif. 91665 (2r31 625-1494 (714) 5s8-28s5 (7r1) 998-1212

STJFTFACEEl INGlUIFTIES \N'ELCOME

TOLL FREE LINE 1.aoo-426-7734

Sales Agent

RAINTREE LUMBER, INC. LOIIS T MBER trORESl PRODUCTS 2150 N. 1o7xh St., Flm 5O2 Seattle, \,^,/ash ngtson 98133 (zoo) 364-4ooo

Association of Southern California

THE SOUTHLAND

By WAYNE GARDNER

executive vice president

A fPW vears aqo the Lumber Asso^fl,ciation of -Southern California picked up an idea from an organization known as the Wood Information Bureau to promote wood and wood products.

An advertising campaign was started on an every-other-month basis in a publication that was sent to architects, engineers, specifiers and other persons who could help cause lumber and wood products to be used. This was supplemented by an ad on alternate months in a magazine basically for contractors. With each ad an insert allowing anyone to request literature or information was included.

The ads contained pictures of what was considered to be unique uses of lumber.

Measurement of the effectiveness of such a program is difficult. In looking at responses they have been found to generate requests for over 500 pieces of literature per month. And duplications (from the same firm or two months in a row) are eliminated. This doesn't include telephone calls for literature or assistance.

Within the next month, LASC will have a man in the field calling on these same architects to see if additional assistance can be offered them.

The number of requests, both in writing and by phone, indicate a real desire on the part of designers, architects, engineers and contractors to know more about the product lumber as it is sold by the retail lumber distributor in southern California.

LASC, as one of its primary aims, will continue to promote to those

MOUNilAIN $TAIE$

By KENT MOXEY executive secretary

I special housing conference was .f \recently held in Kansas City. Participating were 15 associations representing building material manufacturers, distributors, wholesalers, and our national retail lumber and building material dealers association. The objective was to examine collective courses of action to stimulate short and lons

range housing market. A very brief summary of some conculsions reached:

Direct message to consumer for more positive attitude toward acquisition of a new home. A recent survey shows a diminishing interest in home ownership, mainly because of high prices. Those seeking to stimulate the housing market must assure buyers that the values obtained through home ownership still exist.

The Merchanl tlagazine users and specifiers of lumber. It has been able to do so as a result of the financial willingness of the members to support such a program and because the manufacturing associations have been so willing to co-operate with LASC in furnishing the necessary literature either at cost or, in some instances, free.

The lumber industry is tremendously fragmented as all who are involved in it know. But a promotional effort as put forth by LASC, and supported by the producing area associations gives the industry a united front that equals any of the major competitive materials. But all these efforts go for naught unless the sales people follow up and sell the lumber products as specified.

If the associatiod can promote and the salesmen sell. we then have a viable industry. But we don't sell, we create in our prospect a desire to buy. And we can do this through a co-operative effort.

Use your association. Call on us for help, just as we call on another association for help.

Let's get away from mediocrity. Let's really make this an industry that each of us can take pride in and realize a profitable existence from. Let each of us do our thing and we'll make. it.

. Cooperative effort to develop and promote legislation to reduce yo-yo situation in housing.

No miracles appear to be forthcoming as a result of this conference, but it is a start in inter-industry cooperation that will be continued and hooefully lead to positive accomplishments.

Our national association is deeply involved in developing energy saving designs. One method being developed requires the use of 2x6 studs to get the "R" value in exterior walls.

Owens{orning Fiberglas is working on this and was at an information meeting sponsored by the Homebuilders Association of Denver that was held recently.

By ROSS KINCAID executive drrector

n PINION Research Corp. recentVfly polled a national sample of 1,209 adults asking for their best estimate of the after-tax profit on each dollar of sales for several kinds of business. They found that the public's estimate of the average manufacturer's after-tax profit is 33Vo, more than six times the actual amount. Its estimate for auto companies' profit is 397o, more than 20 times the actual amount, and for oil companies, 6l%, more than eight times the actual amount.

The public not only misses the mark on profit estimates, says Opinion

Nfiril#Hffi'trd#"':m THtr ARIZONA

By FRANK DAVIS executive vice president

WO bills now before Congress legalize secondary boycotts.

Every one of our members should be aware of what effect they would have on the construction industry.

Secondary boycotts would cripple the construction industry by shutting down thousands of projects all across the country, putting tens of thousands of workmen off the job and adversely affecting business and industry of every kind.

Research, but its understanding of corporate profits is apparently worsening. In a similar survey in 1973, the public's estimate of the average manufacturer's after-tax profit was 28Vo, five points lower than the current guess.

Another finding: For the first time in 30 years a majority of the public believes the government should put a limit on corporate profits.

Congratulations to Northern Yards, Inc, and general manager Duane Wolfe. It was a tripleheader event on June l: Their buyer's workshop and product show marked the opening of their new 50,000 sq. ft., 5-acre facility and also coincided with their 25th anniversary.

Duane reported that about 350 dealers, dealer families and guests attend-

SGENtr

As a result of secondary boycotts this would happen:

. The cost of public and private construction would increase because of work delays and stoppages.

. Urgently needed refineries, power plants and other energy-related projects would be jeopardized by disputes and delays.

. "Product Boycotts" on construction sites would restrict the use of costsaving methods and materials, adding unnecessary cost to the project.

ed the opening. He said that 40 of Northern's dealers were represented. Northern now has 60 member dealers throughout Oregcn and southern Washington. There were 65 product lines displayed in 45 booths. Duane said they had good response to the buying porfion of the show and it received high praise from participating manufacturers. He indicated they will continue the buyer's workshop as an annual event.

New members are: Brooks Lumber Co., Brooks, Or.; Builders Material, Longview, Wa.; Cathlamet Building Materials, Cathlamet, Wa.; Cornell's Woodland Park Lumber, Portland; Custom Building Supply, Spokane, Wa.; Development Workshop, Inc., Idaho Falls, Id.; Feirings Building Material, Cathlamet, Wa.; The Finish Touch, Sequim, Wa.; Fisher's Y Building Sup ply, Wasilla, Ak.; Haines Home Building Supply, Haines, Ak.;Hawley Gilbert Co., Portland; Home Lumber Co., Salmon. Id.

Keen & Howards, Mossyrock, Wa.; Lincoln Home Center, Lincoln City, Or.; Matheson's Building Material, Seattle; Mickelsen's, Rexburg, Id.; Mt Angel Lumber Co., Mt. Angel, Or.; Nelsons Inc., Twin Falls, Id.; Norton Lumber Co., Inc., White City, Or.; Pacific Avenue Promart Home Center, Tacoma, Wa.; Skagway Hardware Co., Skagway, Ak.;T R M Wood Products Co., Black Diamond, Wa.; Terry's Farm & Builders Supply Co., Aberdeen, Id.; Totem Building Supply, Vancouver,

The big unions would have greater .monopoly power. In effect, they could dictate what subcontractors, suppliers, and other companies a contractor could do business with.

Your association has written all Arizona Congressmen in opposition to the two bills.

We urge you to write letters in opposition to the bills.

We signed three new members in July: Wilcox Lumber and Supply Co., Wilcox; Cashway Enterprizes, Lakeside: and Galbraith Green lnc.. Phoenix.

Arizono Lumber & Builders Supply 57t7 No, 7th St,, Scitc'208, Phoaix, Ariz' 95011,.1&21279.

"We are full

os well os being monufocturers ond soles ogents for Sound Studs ond exclusive soles ogents

Mosonite's Hoopo division."

New hardwood tally rules

y'\ N outstanding example of indus.l-\try cooperation has occurred in the California hardwood lumber industry. In a move designed to eliminate confusion and create more standardized measuring practices, the California hardwood industry has agreed to sell hardwood lumber on net tallied footage.

The old-time nationwide practice of adding footage to tallies to offset kiln drying shrinkage was found not to be in conformity with California Business and Professional Codes. Orders taken after July I, 1975 are being delivered out of yard so that the fpotage received on the shipment and the invoice footage should be the same. As Fliir Wilson might put it "Now, what you see is what you get."

The customer price per thousand may be 5 to7% more than before, but since no footage will be added to the tally for kiln drying shrinkage, the net

cost to the consumer will be about the silne.

Hardwood lumber will still be measured with the board rule in accordance with the NHLA Rules.

' Industry representatives from northern and southern California met in Sacramento on May 22, with Waltet Watson. Chief of Measurement Stand-

Story at a Glance

lmportant changes in California regarding selling hardwood on net tallied footage may soon become the standard practice in the entire West, and eventually, the rest of the country.

Jack W. Millikan Lane-Stanton Lumber Co. Presiden t, Sou thern California Hardwood Lumber Association

ards, State of California. The details were worked out as to the changeover and a date of July l, was established.

So that California wholesalerswill not be standing alone on this issue, an immediate effort was made by Watson to make the other 12 Western states aware of the California action. In July and August of 1975, measurement standards officials from other parts of the U.S. are meeting and discussing the possibilities of a nationwide net footage kiln dried tally use.

Over 10,000 Southern California Hardwood Lumber Assn. letters have been sent to users ofhardwood by over 20 wholesalers explaining this change. It is the purpose of the industry to better inform the user regarding what to expect when he receives hardwood.

One paragraph of the letter says: An important point to remember: In botttittu"ed on page aa )

IIANUFACTURENS

Window and Door Frames

O€tailsd Millwork

Wardrobes

Fiberglass Mission Til€

Fiberglass Brick

Fiberglass Stons Pan€ls

OISTRIBUTONS

Dscra Mold

Slab Doors

Folding Doors

Termite Control & Pesticides

Cox Hardware

Lite-Beams

K-Lux and Emco

Famowood and Epoxybond

Waddsll and Fara Wood Mouldings

Plywood Annual Meeting

An upbeat assessment of the plywood industry's market prospects through the next l8 months was provided at the 39th annual meeting of the American Plywood Association in Portland.

Addressing more than 600 members and guests, APA exec. v.p. Bronson J. Lewis said that the industry has started to recover from the severe market collapse of 1974 and early 1975.

"The plywood industry isn't going to break any production records in the second half of this year," said Lewis. "But it should finish the year with around 16.3 billion sq. ft. of production, a welcome improvement on last year's 15.9 billion."

He also said that the industry is picking up speed for an expected record plywood year in 1976:. "production should reach 18.7 billion square feet next year." The best year to date was 1973's 18.3 billion feet.

Lewis expressed encouragement at recent improvements in the rate of new home construction and expects this trend to continue.

Plywood's improving market prospects, he added, are also based on continued healthy growth of the home remodeling and do-it-yourself sectors, and of many other diversified markets such as commercial construction and industrial packaging and materials handling. He described remodeling/do-it-yourself as the No. I plywood growth market.

Retiring APA president and incoming board chairman William C. Smith, v.p. and general manager of Timber Products Co., Medford, Or., said that the plywood industry 'lhas an unrivaled record as a recession fighter."

He contrasted last winter's grim conditions, when nearly one-third of the total industry was idled by the market crash, with the current "still not ideal but healthier position." H9 reported nine mills closed and 40 curtailed for market reasons in the week ending June 21, out of 190 mills nationwide.

DON'T

JUST HANG THERE CALL ALL-COAST. Coll

Smith added: "lt says much for the worker loyalty and high caliber of management in the plywood industry that mills can survive the traumh of last winter and still be around for the better markets we now see ahead."

The new officers are: Chairman of the Board of TrusteesWilliam C. Smith, Vice President and General Manager, Timber Products Company, Medford, Ore.; President, John M. Richards, Vice President, Western Division, Potlatch Corporation, Lewiston, Ida.; Vice President, Ehrman V. Giustina, Vice President and Operations Manager, Giustina Bros. Lumber & Plywood Co., Eugene, Ore.

Set for the Upturn

Gordon Steck has been named manager of West Range Corporation's Rialto, Ca., branch, according to Paul Sparso, general manager. The appointment was one of a series of recent moves by West Range that included naming Dwight Curran sales manager and the addition of Dave Damon to the Cloverdale, Ca., headquarters sales staff.

"These changes were made to reorganize and consolidate our operations in order to better serve our retail customers and to position ourselves for next year's upturn," Sparso said.

West Range Corp. is a lumber wholesaler with concentration yards in Cloverdale and Rialto.

New Name: Trend Lumber Go.

Bonnie Sales Co. of Arcata, Ca., has been sold by New York based Tidewater Industries to Trend Industries Corp. of Salem, Or., which changed Bonnie Sales'name to Trend Lumber Co.

Operation of Trend Lumber Co. remains under highly regarded general manager John Kelly, who notes that with the exception of the new name

and the stabil2ing influence of new ownership, "all else remains the same."

Principals in the parent corporation include Willard Friesen, formerly of Lebanon Lumber Co. before he sold it to Willamette Lumber; Bill Claussen, an attorney who is the son of Willard Claussen who owns W.O.W. Lumber Co. in Oregon;and Robert Johnson, a successful investor.

Alder Seminar

Northwest Hardwoods, Inc., Portland, and Mercury Hardwood Lumber Co. combined recently to present a major seminar on alder and the new finishes available for alder.

Held at Mercury's City of Industry, Ca., yard it drew approximately 150 furniture manufacturers and designers who were genuinely enthusiastic about the possibilities for increased alder use, according to Mercury's Bob King.

The seminar utilized slide presentations and how-to talks by both hardwood experts and industrial coatings specialists and was presented a number of times between noon and 8 p.m.

In view of the response, company spokesmen indicated they expected the seminar to become an annual event.

New D&R Gen. Sales Mgr.

Seth J. Potter has been named general sales manager for Dant & Russell, Inc., J.S. Heigel, president of the Portlandbased forest-products company recently confirmed.

In the newly created position, Potter has responsibility for all sales of lumber and allied products, including D & R's rail, millwork, export lumber, import and wood preserving departments. He also directs sales of production from company mills at Warrenton, Or., Marysville, Wa., and Haines, Ak.

Formerly national sales manager, distribution centers for American Forest Products, Inc., he had been associated with that firm since 1948 in a management capacity.

President of the Lumber Association of Southern California immediately before moving to Dant & Russell, Potter also served as a director. He was also Southern California area leader for the North American Wholesale Lumber Association.

PERS@NALS

Jim Higgins is now representing the hardwood div. of J. E. Peggs Lumber Co., San Francisco. Formerly of J. E. Higgins Lumber Co., Jim is handling West Coast sales.

Bob Herbst, Craig Larsen and Neal Pinson, Portland, joined other WWPA staffers for a recent Forest Products Lab tour in Madison. Wi. Others were Howard Hofmann, San Jose, Ca., Bob Drees, Arizona and Don Comstock, Los Angeles.

Don Philips, Philips Lumber Sales, Thousand Oaks, Ca., is back after a recent Sacramento business trip.

Ed Boies has opened a new sales office in San Diego, Ca., for Inland Lumber Co. He had been with American Forest Products.

Bud Bach is new to the sales force at Pacific Madison Lumber Co., Downey, Ca., according to Gene Burnett.

Vaughan H. Justus has been elected v.p. at New Mexico Timber Products Corp., Albuquerque, N.M., according to T. P. Gallagher, pres. Martin Fellows has joined sales.

Gage McKinney has rejoined the staff at MacBeath Hardwood's Berkeley, Ca., store.

Mike Kenyon has joined Chandler Sup- ply Co., Boise, Id., seling commodity items in Co. and Ut.

Jim Curran, Bakersfield Sandstone & Brick, Bakersfield, Ca., vacationed during July.

Dale Bacon has joined Fremont Forest Products, working in conjunction with Ted Pollard at their l-ong Beach, Ca. facility. Dale was a co-founder and former presideht of National Softwood Sales, Orange, Ca.

George Bush is now mgr., reinforcement sales for Erskine-Johns, L.A.

Steve Moore is the new operations mgr. at Georgia-Pacific, San Jose, Bill Miller is a new outside salesman, Judy West an inside salesperson.

Ralph Meyer, Higgins Lumber Co., Union City, Ca., has returned from a three week vacation.

Keith Johnson, McElroy Lumber, San Jose, Ca., vacationed for a week during July. Head man, Dale Mc Elroy, is trying to qualify for his instrument rating as a pilot,

Bill Doyle, West Range, Cloverdale, Ca., vacationed near Medford, Or., for a week in mid-July. Art Bond got a week's vacation in Hawaii at month-end. New to the sales staff is Dave Damon.

Howard Blagen keeps busy these days as a buyer for International Forest Products in Stockton, Ca.

Bob Roberts is a buyer at Hubbard and Johnson-Grossman's in San Carlos, Ca. Bob was formerly with Sunnyvale Lumber.

Ron Lewman, G-P, Fort Bragg, Ca., is back after a three week vacation fishing on the West Coast.

Elise Lewis is back on the job at Hubbard & Johnson in San Carlos after an illness.

Bill Blue, AFP, National City, Ca., vacationed in July.

Carl Bauer retumed from a week's fishing on Lake Powell to learn of a $100,000 fire at his Bauer Lumber Co., Compton, Ca. Additional info. is in the News Briefs section.

Jean E. Destruel, v.p. and Duane Bennett, sec.-treas., Mead Clark Lumber Co., Santa Rosa, Ca., are still talking about the Simpson Timber tour in Eureka and Arcata, Ca.

Phil Dubaldi is the new gen. mgr. of M&J Lumber Co., Meyers Flat, Ca., according to Fred C. Holmes, gen. mgr. of G-P's No. Ca. Div., Ft. Bragg, Ca. Dubaldi takes over from Lucille Webb Arnot, (recently married to Maynard Arnot) who is retiring after 23 years with the company.

Ted Gilbert, Product Sales, Newport Beach, Ca., reports he managed to keep Sterling Wolf, Sr., MarquartWolfe Lumber, Orange, Ca., out of trouble at the recent Ukiah, Ca. Hoo-Hoo meeting.

William J. Walsh is now Western regional retail market mgr. for Champion International's U.S. Plywood Div., according to H.S. Richards, v.p. sales for USP's Western region. Don Massett succeeds Walsh as sales mgr., Portland branch. Mike Sarnpson has been promoted to mgr. of the San Bernardino, Ca. branch, Buzz Coffman, W.O.O.D. Inc. mgr., is back in Denver after a two-week vacation.

AUGUST,1975

Al Weller has joined Oregon-Pacific, Fairfield, Ca., as sales mgr., he had been with G-P in Portland. Paul Anderson is new to outside sales for Santa Rosa, a territory he had covered for G-P, accordirtg to distribution center mgr. Bob Riggs.

George E. Martin is the new technical director, J.H. Baxter & Co., San Mateo, Ca. He is replaced as mgr. at their Eugene plant by Robert A. Sexton.

Larry E. Haworth is now director of acquisitions at Wickes Corp. Hq., San Diego.

Robert Beckisis the new gen. mgr. and exec. v,p. of Wood Bros. Lumber Co., Tucson, Az., reports lhomas Wood, president.

"Frosty" Foster, owner of Foster Forest Products, San Marino, Ca., is the new prez. of the San Marino Rotary Club.

Mike Parli, sales mgr., Cal Pacific Manufacturing, Arcata, Ca., is back from a Portland business trip, according to Doug Clayton.

George Clough, Tacoma Lumber Sales, City of Industry, Ca., has returned from an Arcata, Ca., visit with Jud Jackson, Twin Parks Lumber Co.

Phil Kelty has moved up to marketing mgr. at Simonson Lumber Co., Smith River, Ca., replacing Denny Hess, who leaves after nearly 2 decades to join his brother Pete as co-owner of Bracut Lumber Co.. Arcata. Dean Fox is now Simonson's asst. sales mgr.

Bill Boney hasjoined the sales force at Dier Lumber Co., Sacramento, Ca.

Stan Preble. Samsonite Redwood Products, is back in Arcata after a July business trip to San Diego.

Harold J. Rodgers is the new pres., Dubs Ltd., the San Francisco Bay Area golf group. V.p. is Dave Graber: lst. sgt. at-arms, John Polach; 2nd sgt.-at-arms, Bill Freelard ; sec.-treas., Hugh Rosaaen. Directors are Bill Carter, Jack Harwood, Lionel Stott, Knute Weidman, Harold Henderlong, John McKee, Clyde Strouss, Earl Tatman and Dave Town.

Glen Breedlove is the lumber marketing mgr. at Masonite's Hoopa, Ca., plant, not Calpella, as we incorrectly had it last mo. Sorry about the misteak. Glen.

Roy Gilmore, Sunnyvale Lumber, took his wife Diane, son Craig, and dog Char, fishing in Id., Nv., and Mn.

Dave Doud, Doud Lumber Co., San Jose, Ca., missed a few days work recently after injuring a hip.

Don Coveney, California Lumber Sales, Oakland, Ca., vacationed in Seattle.

Ross McCarty is now buying lumber at AFP, Newark.

John Phillips, Half Moon Bay Lumber, Half Moon Bay, Ca., is back on the job after a vacation in July.

Denny Curran, AFP, Cerritos, Ca., took a week off in late June. He and his family spent a couple of days at the San Diego Zoo, but as a watcher. not a watchee.

Rolf Stolesen, Stolesen Forest Products, Palo Alto, Ca., flew to Taiwan on a business trip in July. Rolf consulted regarding industrialized housing. Jim Dwan manned the phones during Rolfs absence.

Frank Huebsch, Wickes, Fremont, Ca., spent a week in San Diego during July.

Carol Rourke, G-P, San Leandro, Ca., regional office, vacationed in Jamaica for a week. Boss man Bob Parks kept things humming during her absence.

Bruce Stinnett is managing the San Jose yard of Hubbard & Johnson.

Bob and Jenette Saltonstall. Rosemead Lumber, Rosemead, Ca., made it back for the Marceline, Mo. centennial celebrations. Trivia fans will be pleased to hear Marceline is Walt Disney's hometown.

Ronald Harris, v.p. of Vornado Inc. and its Builders Emporium stores, hasleft the company. No plans have been revealed by Harris.

John Phillips, Half Moon Bay Lumber, Half Moon Bay, Ca., is back from a Minnesota vacation.

R.P. Dunn is Weyerhaeuser's new Northwest field industrial sales mgr. Reporting to him are Ross Tolles (Wa.); Dee R. Jensen (SpringfieldEugene-W. Id.); Russ Graham (Portland); and Jim Barr (Denver). In Ca., B.M. Laterza is Weyco's field industrial sales mgr. with Milt King (N. Ca.); Harold Morgan (Sac. and San Joaquin Valley) and Mike Sorber and Butch Harringer (L.A.) reporting to him.

Sol A. Miller has joined Bel-Air Door Co. and Alhambra Metal Products, Alhambra, Ca., as sales mgr., according to Sam Fineman, pres. Miller is the former nt'1. sales mgr. for Featherlite, largest mfgr. of extruded aluminum doors in the U.S.

Bob Brazelton, G-P, San Jose, Ca., and Leo Holland, Holland Lumber, Milpitas, Ca., are both recovering irom heart attacks. Bob had his golfing at Lake Tahoe.

Pat McGoldnick, J.P. Dolan Lumber, San Pablo, Ca,, is back at it after a recent illness.

Bob Hoover, Pacific Lumber Co., is back in San Francisco after a recent Scotia, Ca., mill trip.

Fred J. Farr is now merchandising mgr. for American Forest Products' building materials distribution div., according to Bob Wells, div. v.p.

Tom Helpern, Ted Hanson and Bill Ralston have joined the sales force at Oregon-Pacific, Portland.

Roger Burch, G&R Lumber Co., was recently at the mill in Cloverdale, Ca., with his brand-new solid black (no chrome) Porsche Carrera. Eat your heart out, gang!

Skip Gregg, Lane-Stanton Lumber, City of Industry, Ca., spent a recent week down in Baja California, Mexico, fishing with a group of lumbermen. Jack Havens and his family visited Memphis, then vacationed some more in Florida.

Bob Osgood, namesake of Robert S. Osgood, Inc., Los Angeles, recently took top honors in the Southern California Senior Golf Tournament.

Harold J. Rogers, American Forest Products, Newark, Ca., has really been Numero Uno recently: a recent hole-in-one (176 yards with a 4 iron); salesman of the month at Newark in April and May; and now the new prez. of Dubs, Ltd., the Bay Area lumbermen's golf club.

Phil Butterfield, International Forest Products, Chino, Ca., m.c.'d his recent 20th class reunion at Garberville, Ca.

El Louise Muth, PSF, Inc., has returned to Sacramento HQ. after a midJuly business trip.

bontinued, from paqe'ts )

products. The many segments of the forest products industry are becoming more actively involved as the futures markets prove themselves a valuable tool in the area of avoiding price risks and in capital management. (Point of interest - The 40th Yale Industrial Forestry Seminar which was held in November of 1974 was titled, "Futures Trading-Its Uses In Forest Industry").

Capital management and requirements can be improved upon bY those using futures for hedging. Hedging can reduce the need for storage facilities, thereby reducing fixed capital investments, maintenance costs, working capital for inventory and interest charges if less working capital is required. More favorable financing can often be

arranged for hedged inventories as they hold reduced price risks.

A futures contract is a valid contract between a buyer and seller for delivery of a specified amount of a specific commodity on or about a specified future date under the rules of an exchange. Futures contracts differ from cash market contracts in two principal areas:

(l) They are standardized by the exchange and

(2) They can be easily negated by an opposite transaction in the market (or offset).

Hedging may also be defined as assuming a position in the futures market opposite that assumed in the cash market, thus transferring a price

Washington Dealer Featured

Nationwide response has been generated for Lumbermen's of Washington, Inc. from an article in the June 1975 issue of Mechanix lllustrated titled "Homes for Under $5,000!". A featured home in that article is the "Skokomish," a model designed and built by the Homes division of Lumbermen's.

Stan Lyman, manager of Lumbermen's Homes at Shelton, Wa., saYs the magazine project was a cooperative venture with the American Plywood Association of Tacoma. Mechanix lllustrated was doing a story on doit-yourself homes, the shell of which could be constructed for under $5,000, and Lumbermen's happened to have a model they were looking for.

According to Lyman, "resPonse from readers in nearly every state has been tremendous" and although Lum' bermen's does not build or ship homes outside of the Pacific Northwest, "we are sending additional information to all who have inquired."

The "skokomish" is a modified "A"-frame with 960 sq. ft. of space including loft, plus a deck. It's designed as a vacation or retirement home, or as a small permanent home.

risk. Since the futures contract is closely related to a cash market trans action, cash prices and futures prices will tend to converge upon expiration of the contract, thus making hedging possible. Note that it is always neces' sary to calculate into a hedge transaction the premium or discount the futures prices may contain.

Next month's article will deal with hedging itself.

(21 Maynard Stubberfield. Bill Bright. (3) Jack Powell, Norm lsland, Cordes Langley, Dave Harrison, Steve Hance. (4) Dick Simpson, Ed Lamone.

BIG TAUGH at Black Bart Hoo-Hoo club's annual Railroad Nite (1), held in Ukiah, Ca. Cliff Smoot was m.c., Maynard Stubberfield program chairman; nearly 90 attended.

LIFE MEMBERSHIP was presented Dave Davis recently by San Francisco Hoo-Hoo club for his 50 years' service. Davis, Lew Godard, Norman Cordes revived club after WWll. (l) Davis, Merchant Magazine pub-

Shasta Lumbermen's Golf Go

The l2th annual Shasta Lumbermen's Golf Tournament will be held September 19, at the Riverview Golf and Country Club, Redding, Ca.

Don Cherovsky, Kimberly-Clark Corp., is general chairman; Marv Keil, Southern Pacific Transportation, is vice-chairmanl and Bob McKean, McKean Lumber Co., is secretary-treasurer.

As in the past, a maximum of 170 golfers will be participating and the evening dinner group will number up to 230. Golfers and non-golfers from Portland to San Diego and all points in between attend and vie for the manv prizes and trophies.

lisher Al Bell (both are club past presidents) Verlon McKinney and Fred Buckley, also a past president. (2) Frank Haller, Pat Tynan, Paul Ward, hard at 'work". (3) Wendell

Pacquette, Reg Ricci, club prexy. (4) Chuck Keesling, Norm Rose, Len Viale. (5) George Thompson, Dave Town, John Prow. (6) Bob Raymer, Hugh Pessner.

cind selected soles oids lor belter msrketing

creating a stiffno-squeak floor. Tongue and groove panels eliminate the need for blocking when used as roof sheathing. Redex resists roof and floor diaphragm shear loadings due to wind and seismatic forces in accordance with Table Listings Report ICBO 2211.

Redex is accepted by the FHA and Uniform Building Codes, meets Underwriter's Class 3 Fire Code requirements and conforms to U.S. Dept. of Commerce Standards CS-236-66, Type 2-B-2, minimum averages.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Carved Entry Doors

How About Free Heat?

A new fireplace accessory conserves fuel, saves on heating costs, and claims to really heat your home.

The Free Heat Machine will transform an existing fireplace into an efficient, inexpensive heating system. Heat normally lost up the chimney (9O% by national studies) is captured and circulated throughout your home.

An average 3-log fire will produce about 35,000 BTU/hr. of available home heat.

The Free Heat Machine can be used with wood, coal, and any gas or electric heating accessories. It matches any decor, installs in minutes, is safety approved, and is smoke free. Suggested retail price is $289.00.

WRITE: The Merchant Maeazine. 4500 Campus Dr., suite 476, NEwport Beach, Ca.92660.

L-P Redex

L-P Redex, a Type 2-B-2 structural flakeboard, is made by LouisianaPacific from redwood and Douglas fir flakes, bonded with exterior phenolic resin. The Teco grademarked, 4x8-foot panels range in thickness from 3/8" to l -l /8".

The flakeboard panels, available square edge or tongue and groove, are designed as flooring, roof overhangs or roof sheathing for conventional on-site construction or factory-built modular housing units.

Carpeting, tile and vinyl goods can be applied directly to single panel subfloor and underlayment construction,

Bel-Air Door's beautiful. handcarved entry doors come in l5 different designs; 6 in the walnut antique finish and 9 in the smooth, hand-rubbed walnut finish.

The Alcala, Lerma, and Squire doors are also available with security-view safety grille. Standard size is 36" x 80" x l-314" and under and oversized doors are also available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Fall "Profit Package"

Dow Corning will kick off its 1975 fall promotion of big-volume home maintenance products by offering lO% off regular prices during August and September. This discount gives retailers a 46% profit on the featured products during the deal period.

The eight-product, package deal includes: white, 3-oz. Dow Corning silicone rubber bathtub caulk, cat. no. *680; clear, 3-oz. silicone rubber sealer; cat. no. +684; 1-oz. urethane bond. cat. no. *8662: and the complete line of I l-oz. silicone caulk and sealers in cartridges-clear (+t8640), white (+t8641), black (+r8642), alumi num (n8643) and new "paintable" (*8644).

The cartridges have a new, consumeroriented look. The redesigned packages feature major applications by color, and the exclusive, removable, no-clog nozzle. They also highlight the 20-year guarantee not to crack, crumble, or dry out.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

FREE REAOER SERVICE

For more intormalion on, New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your requestlasier! Many thanks!

Lift Attachment

Construction Technology, Inc., has a new Model 25 fork lift attachment for use on compact loaders.

The Contech Model 25 Fork Lift Attachment is a smaller version of the Fork Lift Attachment which Construction Technology, Inc., introduced over l0 years ago.

Its main feature is its simplicity of use. Once brackets are welded on to the top lip of the loader bucket, all an operator has to do to convert his loader into a fork lift is to drive up and hook on to the fork lift tines.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Re-use Form Panel

MultiPour, a multiple re-use concrete form panel, has been introduced by Simpson Timber Co.

The plywood panel has a resin impregnated fiber overlay on one side, permanently fused to the plywood under heat and pressure. Up to 20 reuses can be expected from MultiPour panels when proper care and handling procedures are followed. If a higher number of re-uses are required. Simpson's FormGuard, a high density overlaid panel, is recommended.

Like FormGuard, many economies are affected when MultiPour panels are used on a job; lower maintenance costs result. The panels resist abrasion during the pouring process. Stripping and cleaning can be rapidly accomplished.

Panels are available in 4'x 8' or 4'x l0' size with either 5/8" or 314" thickness. Other thicknesses can be provided on special order.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Woodgrain Block Patterns

Variation in decorative wall paneling design and style treatment is apparent with Georgia-Pacific Corp.'s newest plywood paneling called Timberblock.

A simulated woodgrain finish plywood panel, Timberblock is available in 5132" or | 14" thicknesses.

Multiple-sized wood block designs with natural looking woodgrained patterns and growth characteristics en-

hance its embossed and printed surface.

It's paneling for people who want an accent wall with the custom look of irand-assembled wood blocks in varying -",e at an economical price.

For ease of installation, it comes in -ngrooved 4' width panels with 7'and 8'length increments.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Terratone Color Door

A new wood Sliding door prefinished in Terratone, a warrn earth color, has been introduced by Andersen Corp.

The long-life, low-maintenance Terratone polyurea factory finish and the new wood gliding door profile are designed to complement their recently introduced Terratone casement. awning, casement angle bay and casement bow windows in the vinyl-clad PermaShield line.

The color is particularly suitable with natural and stained building materials and in comtemporary-style residential and commercial construction.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

25' Flexible Duct

A new, lightweight, flexible duct system for use as air duct or connector on supply and return lines has been introduced by Owens{orning Fiberglas. Its flexibility and 25' length makes it ideal for areas with space limitations and obstructions. Its lightweight also takes the hassle out of the installation. OCF claims.

The impervious inner air barrier performs two functions: it reduces condensation problems, common in nonlined duct, and is the actual air carrier. The duct is also fully insulated, assuring excellent thermal performance. A reinforced vapor-barrier jacket prevents job site snags. It does not contract or expand in hot or cold conditions.

WRITE: Ihe Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Twin Triggered Saw

A twin-triggered consumer chain saw-with 2O7o more power than the XL-2 model has been introduced by Homelite, the world's largest maker of cha-in saws. The new gas-powered Super 2 model, retail price $149.95, has a 1.9 cu. in. displacement and is equipped with 14" guide bar and chain. Like theLX-2, their first twin-triggered saw, the Super 2 features automatic chain oiling, finger-tip controls, power-tip guide bar and chromed chain.

With its exclusive dual-control system, the chain saw is ideal for felling, pruning and trimming trees, cutting firewood, cleaning up storm damage and for rough carpentry purposes. The front trigger is used for fast starting, tricky angle cutting and close-quarter work. The rear trigger is suggested for cutting firewood, pruning, trimming and felling.

WRITE: The Merchanr Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

When Studs Get Together

A new product that will allow the use of Teks when attaching thin and heavy metal frames and studs together has been developed by Pioneer Screw & Nut Co. Where combinations of metal thickness involve very thin, as well as normal thick metals, the GX Teks can eliminate stripping and hasten installation time.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

What's Your Bag?

Each item in the Handyman Profit Line comes ready to merchandise in its own display unit and each product is individually packaged in eye-catching sleeves for fast turnover-

The line includes plastic drop cloths in 3 strengths for indoor and outdoor protection, plastic mulch film for weedfree gardening, the Handyman Consumer Pac of clear or black .004 poly-

ethylene for those heavy weight jobs, the Christmas tree clean-up bag, and the disposable plastic table cloth which fits most picnic tables and becomes a disposable clean-up bag at the end of the meal.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NEwpori Beach, Ca. 92660.

Just Stick lt

Tibbals Flooring Co. is now offering three new in-store dealer displays for its d-i-y hardwood parquet flooring with easy-to-install self-adhesive backing.

The simplest display, a free-standing three section unit. is of wood construction and measures 48" wide and 58" high. On the left section are three actual 12" x 12" squares of Hartco Wood Foam-Tile with Par-K-Stik in each of the three available finishes. The right section features three fullcolor room scenes showing the three finishes of flooring. The middle panel features a list of the key selling points with enough space at the bottom to stack 3-5 boxes of the products without obstructing any copy.

The standard display is a metal tubular pack-type unit which holds six cartons. An optional cube display

attachment is available for the top of the standard display unit. It consists of a hollow 14" x 21" cube on a metal swivel which allows it to be turned by hand. On three sides arc actual 12" x 12" squares of tile in each of the three available finishes. Mounted on each tile is a four-color photo of a room setting with a hardwood parquet floor in the finish corresponding to the square of Foam-Tile on the cube. Side four contains a list of sales points.

The Deluxe Display includes the cube as standard. On the shelf below, 16 cartons can be stored; above are four movable squares to give idea of how the floor is installed. A twosided, right-angle mirror reflects the parquet squares.

One of the primary sales features of the tile is its ease of installation. On the back of each 12" x 12" hardwood parquet square is a pattern of 144 dots of tenacious adhesive. To install the -floor, it is necessary only for the do-ityourselfer to remove a special chemically treated peel-away protective paper and press the tiles into Place.

WRITE: The Merchant Magazine, ,1500 Camous Dr.. suite 476, Newport Beach. Ca. 92660.

Wood Moisture Meter

The Model L436 Hart moisture meter is designed to give instantaneous moisture readings of lumber, solid stock, timbers and the inner portion of

plywood, thin veneer and other wood products, a far more accurate measurement than mere surface indication. It is accurate, simple to use and dependable.

This precise reading meter will quickly pay for itself by improved quality control.

The meter contains a series of standards carefully matched to figures of the Forest Products Laboratories and is calibrated for 23 commercial species of wood.

The instrument is fumished with batteries, hammer-extractor-electrode, carrying case and strap. Additional accessories such as deep read contactors for timbers, plier-type contactors for thin veneer, ten-pin veneer and plywood contactors for all stock less than 3/16" in thickness are available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

No Smoking

Smoke control fire doors, rated for 20 minutes, and applicable to l-314" solid core doors, by Simpson Timber Co. meet I.C.B.O. requirements as shown in Research Report No. 2496. They are further identified bY the Underwriters .Laboratory label on the hinge stile of each solid core door.

The rating applies to all SimPson Type II 1-3/4" solid core doors whether wood stave or particleboard core, prefinished or unfinished. hardwood or

The Morchant Magazlne

hardboard faces. The 20 minute doors are specified in corridor openings of schools, hospitals, aPartments and office buildings.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite.476. Newport Beach. Ca.92660.

Ready-to-Sell Fastener

Rockford International has a new "25 pounder" fastener program that includes hex, carriage, lag and plow screws. finished hex nuts and lock and flat washers. A total of 250 items are represented, available in either plain or zinc plated finishes.

All fasteners are stripped in selfdisplay, 25-lb. cartons, color coordinated for ease of product identification. Each carton measures 7-1 14" x7-114" x I 1", and features hinged front access trough with easy-tear opening for convenient self service.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Ilcach, Ca. 92660.

Table ls No Pushover

Omar Products is introducing a new canopy table to their line oI leisure living products.

This easily-assembled table weighs 360 lbs. and won't tiP everY time a breeze comes up. It will comfortably seat up to l2 people, and is constructed of the best 2" thick top grade clear

California redwood, which has been treated with a preservative for extra protection, is smoothly sanded and should give years of outdoor use.

Assembled size, including table, structure and canopy, is 8' high x 1l' long x 7-ll2' wide. The table itself is 8' long x 5-ll2' wide x 31" high.

Available in l0 colors, it is guaranteed for five years. It is made of top- quality, heavy-duty, vinyl coated canvas, which is water repellent, mildew resistant, easy to clean and will not crack or peel.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Two-Way Reading Tape

Lufkin has added a new two-way readingltape to the Mezurlok series. The TY25 allows dimensions to be read from left to right or right to left, ending "tape measure fumble".

Couple-lt

Couple-It, new one-piece utility shelf hardware from Wm. Shine Design, Inc., embodies a new concept in shelf support design for fast, simple, low-cost installation of shelves.

Made from a single steel stamping, new Couple-It utility shelf hardware mounts flat against the wall or on exposed studs with two oversize screws. Standard shelving board is then snapped into the hardware's open jaws without additional fastening. A steel tab holds shelving board securely in place.

Once in place, shelving board cannot be moved right or left or pulled forward, but may be lifted out, if desired, for removal; one size accommodates any standard size shelving board.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newporr Beach, Ca. 92660.

Colorful Cabinets

Hallowell is offering a double-door storage cabinet in five new colors. The cabinet, designed primarily for use in offices, shops and laboratories, provides maximum protection for such things as tools and dies, delicate instruments, personal belongings and supplies. It measures 78" high, 36" wide and either.,, 18" or 24" deep.

Three kit configurations for utilization of cabinet are available. The Skit is for storage and involves simple installation of four shelves adjustable on 2" centers. The W-kit for wardrobe use omits the shelves, while the C-kit, for combination storage/wardrobe use, involves installation of four half-width shelves. The C-kit also has a full-width hat shelf and two coat hooks.

Exterior Stain Varnish

McCloskey Varnish claims a breakthrough in exterior varnish development with the introduction of its new exterior stain varnish.

Previously no one could formulate a low-luster exterior varnish that would work, the company states. Their new formulation makes exterior satin varnish a reality, an outdoor varnish with a satin sheen.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Some OK Graffiti

Display-carded, with 314" blad,e, it includes all standard Mezurlok features: yellow background with epoxy-coated black numbers and graduations, natural-action extended blade toggle lock, end-hook rubber shock absorber, convenient belt hook, and lightweight chrome-plated case.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

More information on the new doubledoor storage cabinet is available from Marketing Services, Hallowell Division, Standard Pressed Steel Co., Hatfield, Pa. 1944O.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Bcach. Ca. 92660.

Somber walls are transformed with Graffiti, Boise Cascade's new pastel paneling line.

Four colors give do-it-yourselfers a wide choice in creating special effects on a single wall or adding an airy elegance to bedrooms, hallways or kitchen dining areas.

The medium-priced paneling is random grooved with an embossed oak design and is available in 4' x 8'panels of 5132" or l14" thicknesses.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Two prominent Brazilian hardwoods

BRAZILIAN ROSEWOOD, JACARANDA

ri RAZILIAN rosewood has been Dan artrcte oI commerce tor several centuries, but amazingly, there are no technical data available for this species. It would appear that its early acceptance by the makers of classic furniture mitigated against the need for a thorough academic study of the wood properties. At any rate, Brazilian rosewood or jacaranda, as it is known in Brazi., still maintains its long established reputation as one of the most esteemed woods of the world.

Brazilian rosewood occurs in the eastern forests of the State of Bahia to Rio de Janeiro. Having been exploited for such a long period of time it is, at present, nowhere abundant.

The wood of commerce is very vari able with respect to color ranging through shades ofbrown, red, and violet and is irregularly and conspicuously streaked with black. Many kinds are distinguished locally on the basis of prevailing color. The texture is coarse and is commonly overlooked because attention is generally drawn to the color. Grain is generally straight. Heartwood has an oily or waxy appearance and feel. The odor is fragrant and distinctive. The wood is hard and heavy, thoroughly air dry wood is just barely floatable in water.

The strength properties have not been determined, but for the purposes for which Brazilian rosewood is utilized they are more than adequate. In hardness, for example, it exceeds by far any of the native hardwood species used in the furniture and veneer field.

The wood machines and veneers well. It can be glued satisfactorily, providing the necessary precautions are taken to ensure good glue bonds as with other woods in this density class.

Brazilian rosewood has an excellent reputation for durability with respect to fungus and insect attack, including termites, although the wood is not

used for purposes where these would present a problem.

Brazilian rosewood is used primarily in the form of veneer for decorative plywood. Limited quantities are used in the solid form for specialty items such as cutlery handles, brush backs, billiard cue butts, and fancy articles 'of turnery.

Due to existing shortages of Brazilian rosewood, present day shipments may include wood of somewhat similar color but of finer texture, which belongs to the closely related genus Machaerium.Wood of the later genus is known in Brazil by the common name of caviuna.

Story at a Glance

Brief run downs on the characteristics of Brazilian rosewood (also known as jacaranda) and goncalo alves... both woods have long been well-known commercial species.

is grayish-white and sharply demarcated from the heartwood. The Pig' ment figure in these species is quite striking and very characteristic. The texture is medium and uniform. Grain is variable from straight to interlocked and wavy. The wood is very heavy and averages about 63 pounds per cubic foot at 12 percent moisture content.

Although the wood is in the high density class, it is not difficult to work with machine tools. It turns readily, finishesvery smoothly, and takes ahigh natural polish. The heartwood is highly resistant to moisture absorption and the pigmented areas, because of their high density, may present some difficulties in gluing.

The heartwood is rated as very durable with respect to fungus attack.

In air seasoning studies; goncalo alves is observed to dry at a fast to moderate rate. It is rated as moderately difficult to season. Degrade observed is moderate crooking or bowing accompanied by a sliglrt tendency to twist.

Checking is noted to be slight. Shrinkage is low, especially so in consideration of the high density of the wood.

GONCALO ALVES

Because of their extensive growth range these species are known locally by a variety of names. The major and early imports of this wood have been from Brazil, where the commercial name is goncalo alves. This name has also been adopted by the U.S. trade. These species range from southern Mexico, through Central America into the Amazon Basin.

The heartwood is very variable with respect to color and ranges from various shades of brown to red with narrow to wide, irregular strips of dark brown or nearly black. The sapwood

The high density of the wood is accompanied by equally high strength values, which are considerably higher in most respects than those of any well known U.S. species. It is not expected, however, that goncalo alves will be im' ported for purposes where strength is an important criterion.

In the United States the greatest value of goncalo alves is in its use for specialty items such as archery bows, billard cue butts, brustr backs, cutlery handles, and for fine and attractive products of turnery or carving.

Our thonks to the Forest hoducts Laboratory for their kind permission to repint the above information.-ed

Shutter Scoop

Colorful .literature illustrating new Cladwood preformed shutters and their potential for generating accessory sales is available free from Publishers Forest Products.

FREE READER gENVICE

For more informatlon on New Products and New Literature, wrfte lia Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please montion iseue date and page number so wo can procoss r6quest fasterl Many thanksl

Do-lt-Yourself Movie

Anew color-and-sound movie showing do-it-yourselfers the basics of working with Nevamar high-pressure plastic laminates is available to retailers from Exxon Chemical Co.

Bi-Fold Door Promotion

A new dealer promotional aid program designed to build sales and expand store traffic is now available from Grandor Corp., manufacturer of "natural as vrrood" pre-finished polyurethane bifold doors.

Help For Hot Hands

Hand protection through hot mill and double palm work gloves is the subject of a new brochure from Norton Co., P.O. Box 7, Newton, No. Ca. 28658.

Stainless Steel Sinke

An 8-p. free catalog presents the Royal Sink Co. line of stainless sinks.

Solar Heating/Cooling

A $ 12 publication which brings together recently completed National Science Foundation-sponsored research on solar heating and cooling has just been issued by the American Society of Heating, Refrigerating, and AirConditior{ng Engineers, Inc., 345 E. 47th st., N.Y., N.Y. 10017.

New Frelght Rater

Western Wood Products Association's revised Freight Rate Circular No. 990, reflectsthe July 9, 19'15 railratehike. The 32-p., $8 circular provides reference for estimating lumber rates from the Wost' to intermountain and transcontinental territories.

Turn On To Redwood

An attractive full color free brochure from Simpson Timber Co. presents many redwood end-use ideas, illustrated with handsome photos. Properties, grades, patterns and sizes are described in detail.

Home lmprovement Time

Objectives and benefits for sponsor- ing participation in "Home Improvement Time" are in a new sound slide presentation, with booklet, free from "Home Improvement Time," P.O. Box 102, Carnegie, Pa. l5 106.

Door Poster

Bel-Air Door Company's new "l|onderful llorld of Bel-Air Dbor" poster shows the complete line of quality doors. It contains colored photos and names of each door and folds orrt to poster size for easy reading and selection.

lndustrial Hardboard Uses

Armorbord Industrial Hardboard's versatility and specifipations are described in 3-p. available free from Publishers Forest Products.

Flguring Cogtg

TJne Home-Teeh Estimator, has been used for l0 years by thousands of contractors, urban renewal agencies and other housing professionals to figure costs on remodeling and home improvernent work. It is available for $18.90 from Home-Tech Publications, 7315 Wisconsin Ave., Bethesda, Md. 20014.

Congtruction Industry Guide

The 7th annual edition of the Construction Industry Guide, by the Building Industry Association of California, Inc., has been expanded this year with the addition of the names,

addresses and phone numbers of all elected federal and state legislators and county and city building department officials within . Southern California. in addition to listing virtually all other construction industry f actors.

Solar Energy

The Solar Energy Bibliography may be obtained by sending two postage stamps to cover postage and handling to Centerline Corporation, Dept. 114, 401 S. 36th St., Phoenix, Az. 85034.

You're ln Hot Waler

Plans for a solar water heater anyone can build have recently been published by solar energy pioneer William B. Edmondson, editor, Solar Energy Digest,74Ol Salerno St., San Diego, Ca. 92ltl.

Manufacturers' Sales Agente

The Manufacturers' Agen ts National Assn.'s MANA Directory of Members is the definitive reference book used to locate qualified manufacturers' representative agencies by manufacturers throughout the United States. Write MANA, 3130 Wilshire Blvd., No. 509, Los Angeles, Ca.90010.

Home Surfacing Prolectr

In simple "1, 2, 3" terms, a new free folder from Exxon Chemical explains the steps d-i-yers strould follow in working with Nevamar high-pressure plastic laminates.

lletal Building System

"A Guide for Selection of Your Metal Building System;" a 4-p. free brochure that discusses key points to consider when building, has been prepared by the Metal Building Manufacturers Assn.

Product lD

A new journal, called. "Code & Symbol," devoted exclusively to the applied science of product identification is being introduced free by Distribution Codes, lnc., 401 Wythe St., Alexandria. Ya.22314.

tett@trs

THE CAT.A LOG

The Merchant Magazine

David Cutler, editor-manager

4500 Campus Dr., suite 476 Newport Beach, Ca. 92660

Dear David:

Thank you for the nice article on our National Hoo Hoo Ette president Colleen Courtright and the rest of the information. (See luly, p.36)

Next year we celebrate 25 years, so are combining that with the California Centennial. which should make for a wonderful convention.

Am taking the liberty of sending

you a copy of our publication, the Cat-a Log. This was thrust on me and was a first for me, so any errors charge to my inexperience.

We put out four publications a year and would be happy to include you on our mailing list if you are interested.

Again, thanks Dave for all you have done for us in the past, and keep up the good work.

Anne Murray, founder National Hoo-Hoo-Ette Clubs

351 S. Fuller St., # l-L Los Angeles, Ca. 90036

WHAT A FISH!

Dear Dave,

Enclosed is a picture of the Broadbill Swordfish I caught recently with my wife and Herb Koller and his wife fishing off Mazatlan, Mexico.

These fish are difficult to get to take the bait and hard to catch. It took two hours and weighed 197 lbs. and was 9lz feet long. I was one exhausted lumberman by the time it was landed.

Don Muller

Arthur A. Pozzi Co.

1030 East Third St.

Santa Ana, Ca 92701

IT'S A STRUGGLE

Dear Sirs:

I feel the same as Mrs. Jennie C. Mauer (Iune, p. 42), about more news on the Hoo-Hoo-Ettes.

We are a very small club in northern California and are struggling to keep going. We cannot seem to getnew members, Maybe if we had more news items in your paper and others we could start growing.

Our club meets the first Tuesday of every month, starting in October. We will be holding a couple of barbecues during the summer. Dates have not been set as yet.

Jean Seymour, Englewood Lumber Co.

Div. of Eel River

Sawmills. Inc. and President

Hoo-Hoo-Ette Club #9

Eureka, Ca.

Positions wanted 30d a word. minimum 25 words (25 words= $7.50). All others 4Odaword, min. 24words (24 words = $9.60). Phone number counts as one word. Ads with border $1.50 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.00 extra.

HEIP WANTED

A FAST growing retail lumber and building materials operation in the S. F. Bay area needs an experienced, aggressive person to manage the operation. Please send resume to: Personnel, P.O. Box 383. San Leandro. Ca. 9457 7.

WHOLESALE Lumber Trader with following in Bay area or Portland Trader with Eastern following with some knowledge of mills in N. CA. and/or Portland area who is willlng to move to S. CA. beach area. High salary base with commission plus ma- jor medical plan plus pension and profit sharing plan. Write Box 165, c/o The MerchantMagazine.

G F Sales Co. is looking for manufacturers who are seeking representation in California market. Regular personal calls on distributor network and large o.e.m. accounts. Good follow-up. Write to: P.O. Box 3477, Santa Monica, Ca. 90403 or phone (213) 451-0641Russ, Peter, Greg.

LUMBERTRADER - Steady employment with long-established wholesale company with remanufacturing facilities. Should be knowledgeable in all West Coast species including plywood. Excellent benefits. Equal opportunity employer. Write to Box 163, c/o The Merchant Magazine.

PHONE TRADER-We need the best phone trader in Southern Californiavariety of products-attractive compensation-someone who really enjoys phone selling-Call Greg (213) 4510641.

sale So. Ca. salesperson is wanted. Here is an opportunity to share in the profits and growth of an aggressive Bay area wholesale firm which is expanding to the So. Ca. market. Send resume to: Personnel, P.O. Box 383, San Leandro, Ca.94577

POSITION WANTED

Yard superintendent wishes to relocate. Wellrqualified inlwholesale and retailoperation. Box llo,clo The Merohant Mag.

ence, all positions - bookkeeper, sales, purch. mgr. Interested Central - No. Ca. Management or retail-wholesale. Write Box 168, c/o The Merchant Magazine.

YOUNG, experienced inside salesman seeks position offering greater opportunity and added responsibilities in any facet of lumber industry. College grad., will relocate. Reply Box 169,c/oThe Merchant Magazine.

LUMBER WANTED

Twisted and weathered Douglas fir. 3x4 and wider by random lengths S4S, 4x4 and, wider by random lengths S4S, also car pads. Hunter Woodworks (213) 7:t5-2544 & (2r3) 835-5671.

Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 475, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Deadline for copy is the 23rd. To call in an ad: (7r4) s49-8393 or (415) 346-6000.

SERVICES OFFERED

LUMBER HAULING

c-Q TRUCKTNG rNC. (213) 638-78-5 1 5-501 East Century Blvd., Lvnwood. Ca. 90262.

Treated Sill Stock - Poles - Posts Mobile Home Pads- Custom Treating Valley Wood Preserving Box 1805, Turlock, Ca. 95380 (209) 634-0068

FOR SAIE

II.67 ACRE INDUSTRIAL SITE So. Calif.-Santa Fe Springs Rail Service & Freeway Access $35.000 Per Acre

Open Storage Permitted Brochure Available THE BROOKMAN COMPANY 1651 E.4th Street. Suite 219 Santa Ana, Ca.92701 (7 14) 55 &9344

1968 Peterbilt-335 Cummins, 4&4 trans. S.Q.H.D. rle, 10x22 tires. 1972 Superior, 2 axle trl., 10x22 tires. Will sell separately or will trade for property. Call Lee, (213) 596-l 555, (714) 827-5900.

TEAK AND other hardwood lumber plus flooring Diversified International, I 044 Indra Shopping Center, Bangkok, Thailand. Cable "Diverint". Samples available.

BUSINESS OPPONTUNIT]ES

LUMBER AND building materials busin€ss for lease. Sales volume excess $2.5 to $3 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write Box 157, c/o The Merchanf Magazine

WHAT A BEAUTIFUL WAY TO MAKE MONEY, offering instant fountains complete with pools, ready to fill with water...plug in and enjoy. See how easily you becone only lccal source for fountains. Free details. ROMAN FOUNTAINS, INC., Box I 0 I 90-WL, Albuquerque, N.M.87l14.

MILLS

LARGE capacity sawmill. Capable large timbers, etc. Lumber orders & logs avail. Owner. Reply Box 167, c/o The Merchant Magazine.

ESTABLISHED, profit prod ucing retail lumber yard in So. Idaho. Inventory, trucks, fork lift, shop and office equipment, all grounds paved. Owner seeking retirement and will finance responsible party. Write Box 166, %TheMerchant Magazine.

S. F. BAY AREA

Inc. (213) 583-9830

Union Pacific Railroad (Los Angeles) (213) 685-4350

Union

SAN FRANCISCO

BUILDING MATERIALS_PAINT-HARDWARE_ETC

sAsH-D00Rs-wl NDows-M0uLD I NGs

American Forest Products Corp. headquarters

lmliitan'funioer soecies, tnc.

Bel-Air Door Co.

EutlerJohnson Corp.

Carved

TREATED

ANDERSON

Kimberly-Clark Corp.

Paul Bunyan Lumber Co.

CLOVERDALE

Ford Custom Lumber

c & R Lumber C0.

Kinton 0iv. (Rolando Lumber)

Louisiana Pacific Corp.

Reitz, E. L,

NfltrRGHANT NNAGAZINtr BUVtrRS2

PACIFIC

OBITUARIES

ART MATHEWS

Arthur Theodore Mathews, 73, died Iuly I l, in Fresno, Ca. Born in Texas, he moved to Fresno in 1927 , where he worked for Sugar Pine Lumber Co. in Pinedale.

In the early 1930s in partnership with Harold DeHaven, he formed Mathews-DeHaven Wholesale Lumber Co. ln l94l the partnership was dissolved and Mathews bought a sawmill near Fish Camp that operated until after the war when the mi.ll was moved to Jose Basin, west of Shaver Lake. In 1954 Mathews built a sawmill on 97 acres of land in Auberry.

In 195 I he opened a retail yard in Fresno, A & M Lumber Co., which was operated until recently. He also operated Mathews Lumber Co.. a wholesale lumber company in Fresno that was in operation until just prior to his death. The sawmill was sold in 1960 to Kings River Lumber Corp.

He is survived by his widow, Juanita; two sons, two daughters, four sisters, and six grandchildren.

HENRY HINK

Henry M. Hink, a major figure in the iedwood business for 58 years before his retirement in 1968, died May 30, in Berkeley, Ca.

Bornjust before the turn of the century in San Francisco, Mr. Hink accompanied his mother when she returned to Germany following the death of his father and received his early education there. He returned to San Francisco just prior to the earthquake and fire of 1906 and was in Berkeley at the time of the disaster.

In 19l0 he joined the old Dolbeer & Carson Lumber Co. as "a sort of assistant office boy." He eventually

rose to president of the company, heading it when it was sold Dec. 15, 1950 to the Pacific Lumber Co. He was its third president in its 87 years of existence.

Shortly thereafter he opened up his own wholesale office representing Carl Diebold Lumber Co., which he maintained until his retirement. In all, 58 years in the redwood business and all of it at the venerable Merchants Exchange Bldg. in San Francisco's financial district.

He also served as president of the California Redwood Assn., Redwood Sales Co., San Francisco, and was active in the old Redwood Export Co. He was president of San Diego Lumber Co. when he sold the yard to its employees in 1940 and was president of Union Mill & Lumber Co., Santa Barbara, for a number of years, A member of Rotary for more than 40 years, he was also a member of the Claremont Country Club and the Commercial Club.

Mr. Hink is survived by his widow Helen;a son, daughter, and four grandchildren.

WILLIAM LEONARD

William D. Leonard, 60, owner of Emprise Lumber Co., Orinda, Ca., died May 31, following an auto accident.

Born October 13, 1915 in Silver City, Id., he was a graduate of the University of ldaho, a member of the Masonic Lodge, a member of the Orinda Rotary and the past president of Dubs. Ltd.

He is survived by his widow, Noemi and three sons.

(continued from page ze )

case you do not believe that you have received the same footage as appears on the invoice, insist that your supplier show you that the tally is correct. If you are a carload buyer and receive quotations from outside California as well as California wholesalers. ask if

the quotation is based on green footage. Be sure you are comparing "apples with apples"!!

This type of industrywide cooperation will help both the customer and the supplier in understanding and better utilizing its hardwood lumber.

two timber siz€rs

large timbers & wide sizes our specialty tr large marcher with proliles rbsawing, fence cutting tr trimming timbers: square, bevel tr kiln and air drying, dry storage

This isUnion Pacific marl<eting lumber.

At Union Pacific we believe we're more than a railroad. We're an important part of lumber marketing. And because of this, we're also planning for the future.

Changes in the rapidly expanding lumber industry have required innovations in the marketing of lumber to the various points of demand. We're studying new schedules, pricing and

specialized equipment that will be needed to handle the industry's requirements. We're doing our homework so that when 1980 comes we'll both be ready.

When you think of Union Pacific, think of more than fast, efficient transportation. Think of us as a team of experts planning how we can better serve your industry's needs.

!^!:!l@liiftii,Y

tln llnlon Pleclfrc reflroed pooplc

BEL.AIR

0uality Doors for light and controlled ventilation in Kitchen, Service Porches, Garages, Storage Roorns or Patio Entrances.

Tempered Glass also available

l{ow available with tempered saf ety glazing to meet security and salely legislalion.

We are ready to meet your door requirements. Call or come in and see us. Be sure to visit our new "BEL-AIR FACT0RY DISPLAY R00M."