CITY MARKET POTENTIAL

(Continued from page 9) formed into restaurants, bed and breakfast inns, or quarters for specialty shops.

The "This Old House" series presented on public television through a grant from Montgomery Ward & Co. first demonstrated the rescue of a |2O-year-old home as a residence. The second production concentrates on the transformation of a sprawling Victorian mansion into five condominiums. Viewers follow step by step every aspect of the remodeling process. The 27-week series may be seen on public tv in the West this spring and summer. Contact your local PBS station for time and dates.

The construction advantages of older homes are myriad. Even when the building is devastated by years of neglect, the basic construction is often sound. In San Francisco and other West Coast areas the houses of the 1800s were often constructed of redwood. Magnificent wood paneling, hardwood floors, carved stair parts, brass hardware, stained glass, shingle siding, and gingerbread architectural features have sometimes only been dulled by the ravages of time and can be restored to a useful life.

More modest wooden or stucco houses lack the impressive dignity of the Victorian mansions, but they too can be restyled into attractive, livable homes for present day families. The addition of features long associated with suburban living such as outdoor areas and privacy gardens is flourishing.

"People in cities are just as anxious for outdoor living as suburbanites," explains the representative of a large city lumber yard. "They build decks, only the decks are smaller. They build fences, only the fences are shorter. And then, there are some other uniquely urban uses. Take an old city house converted into apartments for instance. The second floor may have a screened-in wood porch, so the residents can sit in privacy andgaze over the roofs of the city. Or the same building may have wood steps leading to a private side entrance."

PENTH0USE deck, built with pressuretreated lumber, provides a private space for relaxation against the backdrop of Oakland, Ca. Prolects like this are an important part 0l inner city remodeling and repair.

Wood is only one of the many building products needed for reno- manufacturers of cedar products, K.D. or P.A.D.; selected #3 & better, #2 & better common. We can offer selected stock for #3 common price. Try us! vating a house. The outside will probably need shingles, turned railings or decorative millwork, roofing, stucco or paint. The invisible inside will use plumbing, wiring and insulation. The visible inside will need doors, windows, skylights, plaster and plasterboard, lighting, cabinets, ceramic tile, bath and kitchen fixtures, built-in appliances, stair parts, and flooring to name a few. The finishing touches will use at least paint, wallpaper, floor covering, and decorative hardware. Almost every department of the home center or building supply store will contribute to the remodeling with materials or tools.

Remodeling of early homes requires many specialty building products. Obsolete siding and moulding patterns must be reproduced. Firms such as Union Planing Mill, a part of Union Forest Products, Stockton, Ca., and Architectural Moulding, Santa Ana, Ca., maintain the capability of custom millwork to'match patterns or create custom patterns. Renovator's Supply, Millers Falls, Ma., and similar firms specialize in old-style hardware, lighting, and plumbing.

While building supply dealers may find it impossible to stock all the specialty items required for remodeling, they can special order or at least keep catalogs from such places on hand for customers. Other services such as special mixing paint to a shade from the past or setting up a special antique wallpaper collection should be fostered where possible.

The retailer, whether through contractor sales or d-i-y trade, is bound to benefit from the growing interest in improving existing housing through remodeling and repair.

Wood Marketing Seminar

North American Wholesale Lumber Association's first Wood Marketing Seminar will be held June 14-20 at the University of Oregon, Corvallis.

Designed for the training of wholesaler salesmen, the course is said to be equally valuable for mill and remanufacturing salespersons. Because enrollees will go through a rigorous week-long training schedule in all aspects of lumber products marketing, including evening classes, they will be housed on campus. ll|0 ilille ca]|$ tTiil llt0 Br$ Pn0frr$!

Flatbed Specialists! . . . for all your transportation needs, statewide in California.

Areas to be covered include timber resources and sawmilling; sales planning and objectives determination, communications and buying; internal procedures, from order writing through tracing and claims, including invoicing and acknowledgements; credit and collections, including cost of receivables and profit margins; transportation and distribution functions, including telephone and yard selling; marketing and the future of wholesaling.

Field trips to nearby production facilities are planned, as is a visit to a sustained yield forestry site. An examination will be given and certificates presented to those completing the course successfully on June 20.

A second seminar is being considered for the week of August 24, also at OSU. Registrations are now being accepted by NAWLA.

Call us for Douglas fir, hem-fir, pine commons & decking, redwood commons, cedar shakes & shingles, plywood sidings, and Masonite brand sidings.

For your conuenience, u)e can serae you oia truck and trailer, by rail shipment, or from our distribution center at L286 North Broadusay in Stockton, Ca.