Bronds bronds thot sell!

The tinkle of coins in your cosh regisler comes from the bronds you know ond sell ond the bronds your cusfomer oref ers.

CHANGING 0l the guard of the lmported Hardwood Products Association with Pat Bennett, retiring pres., (lett) congratulating Sam M. Nickeyl lll, new'pre!. (loiler photo) Charter members James R. Sharo. Gunter Silmar, Jon Sig Gudmundsson, and Jack Davidson receive recognition plaques for 25 years of IHPA membership.

At Mollco we're olwoys working to orovide the best in building moleriols from lumber to the bronds you ond your cuslomer know ond lrust.

__E____9_EByl-qE __

(1 ) Neyv Order or Ren€wal :

To start a subscriptlon to The Merchant Magazlne, or to extend your current subscrlption, enter your name and address below, and check the subscriptlon term you prefer.

Your name Address

City State Zlp trOneyear:$6 ! Newsubscriber

D Two years: $9 ! Renewal(attach malllng label)

! Threeyears: $12 n My check for $- is enclosed.

(2) To Give a Gift:

Enter your name and address above and your recipient's nama and address below.

n Oneyear: $6 n Twoyears: $9 D Threeyears:$12

To Address City State Zip Gift

Change of Address;

(Continued from page 10) to all media, securing radio and TV participation and developing a speakers bureau.

Advertising-Special newspaper supplements should be planned with the aid of the local newspaper, plus outdoor signs and window signs.

Ethics-This committee should work closely with theChamber of Commerce and the Better Business Bureau to maintain a high quality program and to guard against unethical activities.

Special Activities Committee-This committee is responsible for developing special projects such as: homeowner clinics held by dealers; information centers conducted by lending institutions who can distribute literature; radio and t-v, home improvement talk shows, shopping mall information centers and clinics.

From this point on, the individual committees should follow through with their responsibilities, working toward the official opening date of the promotion.

Generally, a community program is scheduled for approximately one month. May has proven to be the best time to launch the home program with October for the best Energy Management Program.

The Home Improvement Time program file contains a complete guide for each representative group and for each committee function. There are speeches, radio/t-v scripts, ideas for special building projects, contests, ideas and other promotional suggestions to help make your community program a success,

To provide more practical help, there are three detailed reports showing how Portland, Or.; Seattle, Wa.; and St. Charles, Il., organized and implemented their community programs.

Keep in mind that during the time your local community program is taking place all national consumer magazines, including Better Homes and Gardens, House Beautiful, House and Garden, Sunset, l00l Ideas, the Hudson Publications. and others, are carrying interesting editorials, encouraging their readers to undertake a home improvement project. At the same time all trade associations are heavily advising their members to join in and cooperate in local home improvement programs. Your customers are being pre-sold on the subject of home improvement, making your local program extremely timely and effective.

What is the bottom line for you as a home center, a building material dealer, or a lumber dealer? Basically, attention will be focused on home improvements for 30 days, with the community exposed to a coordinated advertising and publicity program that will substantially increase your sales and profits. It has been proven that the size of your community has no bearing on its success. The key is to have all representative groups in the industry join in the program.

To begin plans for your Energy Program in the fall of 1981, or your community Home Improvement Program in May of 1982, write to: Home Improvement Time, P.O. Box 102, Carnegie, Pa. 15106, and enclose a check for $2 to cover mailing and handling costs.

Old Name for New Company

The name American Forest Products Co., well known in years gone by, is once again occupying an important spot in the wood and wood products industry.

That's the "new" name selected for the former Bendix Forest Products Corp. following a recent change in company ownership, according to executive v.p. Matthew "Rick" Pratt.

Actually, the name choice marks a return to the one formerlv used bv

Mt. States 90th Jubilee

The 90th anniversary of the Mountain States Lumber Dealers Association will be commemorated at two conventions in the fall.

The association will meet at the Four Seasons Motor Lodge, Albuquerque, N.M., Sept. 20-22. The President's reception on Sunday evening and the annual reception and banquet on Tuesday evening, the closing day, will be special anniversary celebrations.

the firm prior to its acquisition in 1970 by The Bendix Corp.

The previous management continues to direct company operations from the executive headquarters in San Francisco. The company also has timberlands, mills and remanufacturing facilities in six other California locations, plus a national distribution network for the marketing of its products.

American Forest Products evolved from a California company founded in l9l0 to manufacture wood boxes for packing agricultural produce.