Solving their problems

[)R0BLEM SOLVING is the motive r behind most remodeling. Rooms are too small, they're laid out wrong, or there just aren't enough of them to contain the {amily's activities.

One of the most often prescribed s.olutions is Lo add a room. It can be a new bedroom, {amily room, dining room, or a multi-purpose activitie-. room -"hared by the entire family.

Here's where the building materials dealer cornes in. offering persuasive idea literature to help the owner crystallize his thoughts, providing the products necessary for the job, lend-

A complete inventory of lence products

Sfory sI d Glsnce

Once the basic concept of adding a room has been sold by the dealer, he then can begin selling all the other goodies that complement and complete that new addition.

ing building know-how to the do-ityoursel{ers or introductions to reliable remodeling contractors.

Adding a master bedroom, for in- stallce, requires a wide range of products the dealer can supply, products that improve a family's whole pattern of living. The addition may require a new bathroom, and the old bedroom becomes a den, playroom or familY room. This change often prompts further renovation, ofiering the dealer an increased market.

Another smaller-version addition that provides plenty of expansion space is the Elbow Room concept created by the Western Wood Producrc Assn. (See The Merchant, P.30, Dec., 1970.) It's a 6x8-{oot room stretcher, built on to an outside wall.

Dealer rnerchandising aids are available without cost from WWPA for promotions of full-scale additions (such as bedroom, garage conversion, loft room), or the Elhow Room, both of which require quantities of dimension, boards, paneling, and siding, as well as windows, doors, fix' tures. paint and other items.

Merchandising kits from WWPA include sample copies of idea booklets, plan sheets, newspaper ads, invoice stufiers and window banners, and order forms for quantity shipments of the materials.

To order the Add-A-Room kit (MK-I0P) and/or the Elbow Room kit (MK-14P). write to Western Wood Products Assn., Yeon Bldg., Portland, Or.972O4.

Industry club hands out prizes by the dozen

MORE than. hall the ladie. I)resont rvr at th,- l,os Angeles Hoo-Hoo club's annual Valentine's dance wcrc luckv winners in a door prize conlr-sl run by club prcsident Ken Coleman and club secretary Chuck Lember. A happy hundred or so at the Ro1'al Coach Inn. iust outside Disneyland in Anaheirn, went through thc timehonored routine of drinks/dinner/ dancing rvith the usual gusto.

Club veep Jim Frodsham of South Bal- Redrvood Co., Orange, Calif can take the bows for arranging the lutation. mcnu and music.