Exciting exteriors in western red cedar

W.r,.rn red cedar has long been recognized for its ability to adapt readily and unobtrusively to the outdoor scene.

Retail lumber dealers. home centers, and suppliers can utilize this versatility in developing cedar sales. Equally useful for new structures or remodeling, the wood offers the nrerchandiser an opportunity to stress both the utilitarian and aesthetic advantages of using cedar.

Contemporary architecture becomes a living part of the environment with the natural beauty of cedar. Easy to maintain, it continues to emphasize the livability of a home. Whether stained, painted, bleached or left in its natural state. it requires a minimum of maintenance to retain a handsome, warm textured finish.

For remodeling, cedar is compatible with existing building materials. Utilized in an addition or conversion, it blends readily and becomes an intrinsic part of the original structure. Often the appearance of an older home can be enhanced and updated by using cedar siding, shakes or shingles.

Marketability of cedar is on the rise due tothe recognition by customers of its inherent advantages. The variety of paneling, siding, fencing. shingles and shakes available appeals to both the professional and the do-it-yourself designer-builder. The reputation cedar has earned for craftsmanship and high quality continues to win advocates.

Additional uses of cedar thal can be promoted include fencing, planter boxes. screens. retaining walls, benches, outdoor furniture and other amenities ol'the outdoor living. These uses.tre readily marketable.

Also helpful to the merchandiser is the backup of promotion. advertising, and education ofIered by the firnrs producing cedar and the i ndustry associations.