NE\T from

ThaMODEL JOOOFL' to ?xpond your coPobilities

ond flexibility in the grouring m@tol door morket.

HERE'S WHY _

O The milling head was designed by Norfield specifically for this application, providing two speed ranges for metal or wood.

j All machine controls are conveniently located on the milling head to maximize operator efficiency.

O The open frame design allows for easy cleanup.

j The hand grips are designed for maximum control. The motor and plunge controls are located atop the hand grips for easy thumb control.

O The clamping mecflanism is designed so that no adjustment is required for various length or width doors. All clamping functions can be controlled from any of three locations.

April,1980

Merchandising's Revolution

Nr-\\ nrcrchlInrlising trcncls in thc llast lc\\ !cars l.tit\L- iillloLllltc(1 to it r irtull "rctiril rcr olirtior.r." irccorcling to (icrrrlrl \1 . SchoLitL.n ol thc r\rnrstrong ('ork ( o. In inrprrcl irncl nrl)ortlllrcc. it hlrs irc.r,-n crir.llplrrcil to thu- llist cr.ntr.r rt's intlustrilrl rc"u olu t ion.

']h,,' prinrc cltrrlrst 1'or this rcvo]r.ttion. lrccorclir.t!' to SchoLltclt. is ituurcncs\ olt tha plrrt ol'progrc-ssirc rctlilcrs thtrt. (l) chlngc's in thc consLu.nu-r \ lilcsnlc- hrrrc lultcrccl hr-rr rrrg hlbits. lurcl (2) i1' rctailcrs trrc going to surr ir,c irr thc l:rte ol'hir:ge r .ln(l {llitrlr't \'{}ntl)e lition. thc-r li ill hur c t() Llsc all thcknori-hou trt lhcir ilisposlil.

IIc citcs sir basic principlc-s ofretlil selling uhrch uill hclp retailers prosper beciiusc of. ancl not in spitL'of'thc- retail rL-\olLltiolr. Retlilcrs ntLrst:

( I ) Cirrc coltsLlllar infirrntiition Io nrlikc' rrrr intclligcnt prirchitsc uithoLrt riu-ll-trlrinctl srrlcs hc-lp. -l'his inlirrnlrtion inclLrrlcs of'liring tl.tc custrinrcr rr choic.-. ntrrking it Clls| to pc-rCr'ir c' that thCru- rs rrtclcCtl lu choicc. nrrrking it clrsl to ulr(lL.rstirnrl thc rlillcrr.nt l'crrtr.t rcs ol'crrch IttotlLr,.t. lrntl rtt:rkirtr il .':rrr l{r irsscss thc pricc-rrilLtc rtltrtionshilr ancl cl.roosc thc fcatr,irc at thc pricc tl-tc cclr-tsunrcr \\'ants to lra\. t.l) ( onrlrinL' l)t{rrlr-tr'1.. scrri.t'. lnrl lucilitics in sr-rch u \\trv thirt i1 is obvior-rs io thc coltsLllcr u hirl thcstolc or (lcpilrlllcltl rs sclling.

(2) Not lct thc lrrtLiring rlctrrict ll.onr thc nrcrchlnrlisc itsc-lf irs thc ltrinrc cle-r-lcnt in crclrtinu tlrc slrlu's itrt prtct.

(,1) N4lrkc sLrrc thc proclr.rct packaging. signagc anil firrr-rrcs t'i t togethcr lo crclrtc alt intcgratc-cl packagc, ir'itl.r a total nrL-rchitn(li\iltrl inrpact that is grcatcr than thL- sltnr of its incliviclual parrs.

(5 ) M;rkc tlre shr'lr1r111s g11r(picnce as corrrcr.ricnt as possiblc for thc col.rsunter (c.g. nrLr ltiplc' chcckor-rt llncs. lrlcntil'Lrl parking).

(6) I-ook t()$lrrl thL- llltiltLllticIurcrs ln(l clistr-ibutors lirr hc.lp in lrssunring sor-nc ol th,-. lunctirins thrrl rctuilcrs usccl to Icrlirrnt bLrt irrc lro longcr ublc to (c.g.. clisplirr s tlcsigncrl bi, thc nlrrrLrl'rrcturcr untl trtstlrllcrl bv thc clislrihtrtor)

SchoLrtcn saicl thcse prirrciplcs

\\ork L-quallr ue-ll lor all tt pes o1' rctiii I oLrtlcts- l ror.n nltiontrl chuins to tha oltc-slorc opcnrtr()ns-lrncl rtrc rrrnrc'rl rrt Irc'lping rctuilcrs builcl u]r t11g11 coltsLllICr trarlc. cspccitrllt t hc rlo-i t-r'oLr rsL-l 1' sL-g.lr)cr.lt. -l hc ob.jc-ctir c ol'tltcsc prirrciplcs. srrr s Shoutclt. is "to blcrrtl ull thc lrrctors o1'chrrngc toscthcr in sr-rclt u rrlrr tltttl ri hctt lt consLllllcr contL-s lrrcc to l'rrcc ri ith our proclucl in thc ru-tliilcr's storc. hc or slrc knou s thrtt is is thr'right plrrcc. thc right procluct. rrnrl thrrt this is thc tir.nc to bur."

Ask Help On Safety

Ciir ing 1or.rr cnrpJo)'ees an opIr,ilLt nitr lrrr,oieC tltr'ir r,|ittiott ott srrictr clc-cisions nrat pal'of'f in bctte-r rclltions sincc a rcccltt sLlrve) shouccl thlt 7-5'l o1'thc u,orkers \\iintL-(l tr biggcr part ilr sllctl'clccistolts.

l\lost l'rL-(lLrcntl\ rcl)ortc(l huzarrlor,ts conrlitiorts u'crc lir pollr.rl.ion ri ith :10 fl llrc or shock. 30'X,. noisc. -10', rrnil clrrngc'rous clrcnticlrls. 29' i . Workcrs * ho ltlt thcy * e-rtsulljL'etc(l to sllct-r' or hcrrlth huzlrrcls lt \\ ork rclchcrl TlJrl