when Lumber Dealers need tt the mostDATALIIIIE Announc e s..,

The only operational on-line Point-of-Sale System in the country serving independent lumber and building material dealers. Our customer list exceeds 100 lumber yards from Maine to California. with in-house DATALINE computer systems doing Accounts Receivable, Accounts Payable, General Ledger, Payroll, Sales Analysis, Profit Analysis, Online Perpetual Inventory Control, and Multilocation Perpetual Inventory Gontrol.

"After only three weeks we were invoicing with the DATALINE Sysfem. ln addition to handling all our accounting functions the DATALINE System will also provide us with vitally important information about gross margins and inventory levels."

Tom Re€ser, President Home Lumber Yard, Inc., Turlock, Ca.

Our reference is our entire customer list, and our last 17 installations have experienced a complete return on their investment in less than a year and a half Prolit lrom Lumber Dealers Experience had our DATALINE Sysfem for one month and are already on line. We feel that the DATALINE people were extremely helpful and presented the system in the most torthright manner. After attending the DATALINE Users Conlerence and visiting DATALINE customers we were convinced that the DATALINE System, which is designed exclusively lor the Lumber and Building Materials industry, was the only choice for Central Valley."

"We chose DATALINE after an exhaustive search of computer systems and computer companies. We have

Sterling Wolfe, Marquart-Wolfe Lunrber Co., Orlnge. Ca.. ancl his r.vife. l,oraine. rcccntll \'acltioned in Ilawaii at Lahaina on thc Island rl1 Maui

Clhct Parker has been prontoted to lunrber buycr at Sequoiit Suppll, Fairfield, Ca.. reports (iarr Hart. sales nrgr.

Bob Wisberg, Wisbcrg Lurtrbcr. San Luis Obispo. Ca.. and his wilt have welconted their third child, l bo1'. Brian, born Feb 29. 1980. wcighing I lbs.2 oz.

Jennifer Boden has opcned an olllcc for Noyo Timbcr (o in Jackson, Ca.

E,.8. Meyercord. Mcycrcord Door ('o.. is thc new pres. of'the National Woodwork Manufacturers Assn. succeeding John Nlal nard, Maywood. Inc., Anrarillo, Tx.. who will continue as director. (iar.r* Flack. Paine Luntber Co.. Oshkosh. Wi.. v.p., hardwood door cliv.: Nlelf Lorenzen, Louisiana-Pacific Corp., Barberton. Oh.. r,.p,, sollwood div ; John Stanton. Anterican [)oor Distributors. Necdhanr. Ma.. treas.

Terry (ireer. gen. ntgr.. Ilontc Lunrbcr, Sunnysidc, Wa.. uas honored by IIope Enterprises. lou,cr Yakinta \/alle1' handicapped workshop, as an outstanding inclividrral lncl cont ribu tor.

Charles (iurr. Paciflc Countt Lunrber Co.. 11 'uanntl. W;r.. anrl l)onna (ia1le. Builders Marerial, Long- view. Wa.. were ntarried in Longview on Feb. 16. 1980.

Doug A nderson is new to sales at Inlund Lunrbcr Co.. Beavcrton. Or. Bob (lrews is nou' selling ar rhc Woodland. ('a. distribution vard. lerrr \lullin. Th, Tcrrr (,,.1;lrzunrr ( ii.. rL-ccntl\ rucuttonecl in Ilrruaii. Stere Hagen. []ohcrlia lrrc.. (irass Vallcy. Ca.. spcnt a we ck in ( a.'s ('cntral Vallel cllling on custonrcrs.

Rich "Scottr" Scott u'ith hrs u,if'e. Judy.lrrrrL- conrplctcd a 3000 ntile nrotor honte excursiorr sincc lcaving Inlancl LLrmber. ('olton, Ca. Thcr visite(l ntany nlills lncl friends in No. f'a. lnd Or.

Bill Hagenstein is rctiring as chicf erec. of the Industrial Forcstrv Assn.. Portlrrnd. ( )r.. rrl'tcr nelrlr Jl 1'ears. I Ic will open his ou'n consulting officc.

(Jinger \{'hite is norr in sales at Chartrpion Building Products. F-ugene. Or.

.John Delllarco, Sr.. is now gen. salcs nrgr. at Kokancc Forcst Products. Ilend. Or

James Ingran is the neu,salcs nrgr. at h.C. Miller C edar Lunrber Co.. Abcrdeen. Wa.

Bob Burger has .joined Sierra Pacific Industries, Rcdcling, Ca., to work with Paul Trueb in industrial sales. according to Ron Hoppe. gen. sales n1 gr.

Kenneth J. Stancato. v.p. and controllcr: Neil P. Wissing, v.p. and direclor of taxcs. \\'illiam C. Stilers, r'.p. and treasurer: and John S. Larsen. r,.p.. regulatory affairs. are lilling new slots a1 Weycrhacuser Co.. Taconra, Wa.

Jim Murk, salesman for Kelleher Lunrber Co., San Rafael. Ca.. is better at his job than shooting ducks, according to Harrl l-yon. gen. ntgr.

Steve Burdick has returned to Kelleher Lunrber. San Rafael. Ca.. as a trader. Sid Thompson. is back on the road after a battle with nrono. Mike Bakula is salesnran ol the month at the Fresno office

The Merchant Magazine

Frank ('. Franciscorich. former fleld sales nrgr. lor Chanrpion Building Products. Santa Clurir. Ca.. is nou' area nrgr., Spokanc. Wa. \rVilliam M. (Jriffin. fornrerlv rn Spokane. is the ne* arcil mgr.. Richnrond. \'1.

Bob Bretz is norl salc: nrgr. 1'or Erickson [,unrber C'o.. Marysvillc.

('raig Cookingham is nc\\' to sales ar Louisiana-Pacillc. Ukiah. Ca.. dir according to I\lerl E. Tanner. sales nrgr.

Joe Rucker is now trading with BelcoScattle, a div. of Bellingham Luntber Co.. Tukwila. Wa.

Mike Harlel is nou, r,.p., nrarketing, for American International Forest Products, Portland, Or.

John Blatchford is new in markctins at Mrtsonite Curp.. ( illpella. C r

Don Kelleher. Kelleher Lunrber Co.. San Rafael. Ca., is back front a vacation "visiting custonrers" in Europe and Aspen, Co., "He heard there might be an inquirf in both areas." according to Harrl Ll*on, gen. nrgr.

Robert F. Reid. Reid & Wrieht. Inc.. Honolulu. Hi.. is conrulescing lrrrm recent back surgery. So the Reid & Wright invitational golf tournanrent on the Big Island of Ilawaii is being postponed until June.

Bob Wall, Wall Dry Kiln Co.. Long Beach, Ca., is sporting a couple of' broken ribs after reportcdly doing an Evel Knievel on water skis at I l2 ntph.

Fred Riedle. Jr.. former owner ol Builder Luntber Co.. Los Banos. Ca., has becn enjoying the sun in Palm Springs. Ca.

Jim Peterson. Trinity Forest Products, Sebastopol, Ca., is back from a 3 wcek Hawaiian vacation.

Carl A. Liliequist has moved up from Yakima area sales to Wenatchee. Wa.. branch nrgr. for Palnrer G. Lewis Co.. Auburn, Wa.

April,1980

J.V. Torgerson is now trading for Allen Forest Products. Portland. Or.

Bruce Jacobsen has joined the sales staff of The Jewett-Cameron Luntber Corp.. Portland. Or.

Harry Wood, n1gr., Balker Softwood Ltd.. Portland, Or., has retired afrer 42 years in the business.

Jack Cutsforth and Daniel Madden are now traders for Allied Forest Products, Portland. Or.

Sherman A. Nelson. Trus Joist Corp.. Boise. Id.. has been appoinrecl chief corporate engineer. according 1o Walter C. Minnick, pres. Joe Piscione is now chief structural ensineer and Don Sharp. sysrenrs peiformance engineer.

Scott (iates is new in sales and Ken Lawless in buying at Mallco Distributors, Phoenix, Az., according to Mike O'Malley.

Paul (iaboury Golden Gate Lumber Co.. Alamo. Ca.. is back from polishing his surfing skills in Hawaii.

Joe Tidwell and seven other members of All-Coast Forest Products. Chino. Ca., recently rented Reliable Lumber Co.'s King Air private plane and flew to Lewiston, Id., for a tour of the big Pollatch nrill complex. Mike Tidwell has left AllCoast to take up catlle ranching in Texarkana. Tx.

Paul Penberthy, Penberthy Lumber Co.. Los Angeles, Ca., celebrated his 90th birthday. Feb.25. Still active in the business he founded in I93I . he comes into the office everv day of the work week.

Richard C. Wininger. Forest Engineering Co., and Leigh Wallace, an Episcopal bishop, are new nrenrbers of the Spokane, Wa., Hoo-Hoo Club. Bishop Wallace had been in the retail lumber business in Great Falls, Mt.. prior to his ordination.

Bob Riggs, Western Product Sales, Danville, Ca.. has conrpleted a sales safari thru Texas.

Joe Pastusak. Crown Distribution. Orange, Ca., and his wife, Paige, are parents of a daughter. Sarah Paige. born on March 14. weighing 5 lbs. l4 oz. and measuring 19".

Blaine Smith is new pres. of the Second Growth group in the Lunrber Association of Southern Calilornia: Michele Alexander, v.D.l Steve \4'hite. treas.i John Newquist, sec. ('1ndi Tracl is outgoing pres. Neal Dewitt is now industrial sales supervisor at the Sinrpson tinrber Co. olfice, Santa Clara, Ca. Dale Johnson is a new trader with Fullmer Lumber Co.. Tigard, Or. Sterling B. Platt is now v.p.. mfg. developnrent for Chanrpion International Corp., Stanrlord. Ct. Elizabeth J. McCormack. associate of the Rockefeller Fanrily Associates, is a new menrber of the board of cl rectors.

M.C. Filler, Boise Cascade Corp.. Boise, ld., is the new pres. of the American Institute of Timber Construction: (iary A. Hellwege. Bohemia. Inc.. Saginaw, Or.. v.p.; Thomas W. Jones. Unadilla Laminated Products, Unadilla. N.Y., treas.: Paul R. Beattie and Russell P. Wibbens. American lnstitute ol Timber Construction. Englewood. Co.. exec. v.p. and sec. New directors are Elton F. Jones. Structural Wood Systems, Greenville, Al.; Pete Martini. Duco-Lanr, Inc.. Drain, Or. Continuing directors are Richard C. Calletti. Standard Structures, Inc.. Santa Rosa, Ca.; John H. Howard. Able Fabricators. Inc., Spokane. Wa.: 14'.T. rvf ier, Weyerhaeuser Co., Tacoma, Wa.: Robert J. Dingman. Koppers Co.. Inc., Pittsburgh. Pa.: and Thomas W, Jones.

Robert T. Bonner and Thomas Bonner are now with Western Cedar Forest Products, Sacramento. Ca. according to William Hanrahan.

Pete Peterman, Peterman Lunrber. Inc.. Santa Ana. Ca.. was recentlv at Puntir Colorado near La Plz. Mexico, on a successful Marlin fishing trip with l.owell Dunham. 'Tis Wood, Hacienda Heights. Ca., Dan and Mart Erickson, Erickson Hardwood. Grande Ronde. Or.: Roger and \\'a1ne I-arson. South Bav Mfg. Co.. flarbor Cit1 . Ca.

Frank "Bud" Perkins and Forrest Reeve are new to sales at the Fibrelorm Wood Products. lnc.. Rocklin, Ca., according to Marc Seidner, pres.

John Sleighter is now senior sales rep in plywood and door marketing at Simpson Timber Co.. Seattle. Wa.. replacing Ben L. "Tick" Taylor who has retired.

Bill Carter, Carter Forest Products. Ukiah, Ca., is back from a Hawaiian vacation on Maui.

Bob Jerstedt, Jerstedt Lumber Co.. is back in Bellingham, Wa.. after a Ca. business trip.

John Schick, Louisiana-Pacific, is back in Portland. Or.. after a trip to Washington, D.C.

Bob Eldredge is new to the Roseville, Ca., distribution yard sales stafl for Sierra Madre Lumber Sales. Pomona. Ca.

F.W, "Frosty" Foster, Foster Forest Products. San Marino. Ca.. has been named asst. mgr. of the Pasadena Tournament ot' Roses Assn. He has been a member since I 965.

Dave Trybon, Rolando Lr"rmber Co.. San Francisco, Ca., is the proud father ofa new daughter, his second girl, born in Jan.

Personals

(Continued from previous page)

1\'liles l)ar idson has becn nanrccl ir consullant at lrrlarrcl Lurrbe.r ('o.. workirrg out ol- their ('olton. ('a.. llq., accorcling to llrlalr(l prcs. (ia11 Thonrson.

Paul D. Mackie, Wood Traders, Inc., Eugene, Or., is the new pres. of the Western Lumber Marketing Assn.. succeeding Sid R. Colburn, Arthur A. Pozzi Co., Portland Or.; Don Boone, Sunrise Forest Products Co., Portland, Or., lst v.p. and treas; William N ickel, Balfour Guthrie Ltd., Vancouver, B.C., 2nd v.p.; Don D. Shirley, Brazier Lumber Co., Tacoma, Wa., 3rd v.p.: Tom Carlson, Ralph S. Plant Ltd., Vancouver, 8.C., sec.: Tim Heneghan, Pacific Forest Products, Inc., Seattle, Wa.. C. Robert Leland, Bellingham Lumber Co., Bellingham, Wa., Marje Kettlewell, CanAm Industries, Ltd., Vancouver, B.C., Terry Upgaard, Vancouver Western Wood Products, Vancouver, B.C., Roland M. Wirt, North Pacific Lumber Co.. Portland, Or., and Bill Sutton. Timber Sales & Distributors, Ltd., Vancouver 8.C.. board of directors.

Hans Chambers. Alan Handelin, Sid Smith, Trov Bracy, and John Caplener are now trading for Taconra Forest Products. Taconra. Wa.

John \\'ilton. Calilirrnia Forest Proclucts. Okland. Ca.. who broke his right hand arrcl a loc doing sonre honre renrodeling recerltly, has pledgecl to "stick to selling the lunrber and leave the rest to the clrpente rs. " l.arr-r- Mead has joined North Star Forest Products'sales 1ean1 at their new Walnut Creek, Ca., office according to f)ennis Byerley.

Roger I\f arsh hls joined thc industrial cliv. ol' Frenront Forest Proclucts. Whittier. Ca.. accordirrg to Pete Speek.

Pat Hunter is the new asst. planl nrgr. at Wickes Woocl Preserving, [:lnrira, Ca.

Joe Lower.v- has joined the sales lirrce at PSF. Inc.. Fair Oaks. ('a. ,.lohn S. Hoeffler is nou' selling lirr Mauk Scattlc Lunrber Co.. Scattlc. Wa.

Rick ('unninghanr has .joined sales at South Bay Forest Products, Orarrgc. Ca.: Doug \\'illis is back fronr lrr Az. sales salari; ancl John Hull. has conrpleled a bricl vacation, according to Jim Frodshanr, pres. ('arol Quick has just celcbratecl her ninth anniversary with the llrnr. ('laude Scott is nou' uith the industrial sales clctrt. Louisiarra-Paciflc, Recl Blull'. Ca.. Stere (Jrieb has relrlacecl hint in purchasirrg. ('laudia Sober rrou' is coorclinatillg cxport chips. Kelly Lyon, son of Harry Lyon, gen. mgr. of Kelleher Lumber Co., San Rafael, Ca., married Julie Ahlers on Jan. 26. 1980. in San Rafael. He is handling sales for the company in the Marin County area. The bride also is a Kelleher emolovee.

Dick (iarlick is the new pres. of the Woodwork Institute of California: Warren Olson, lst v.p.t Jim Eastburn, 2nd v.p.l Ed Bernhauer, treas.l Bernard B. Barber, Jr., exec. sec. Directors are Jack Carpenter, Valley Planing Mill of Van Nuys, (ieorge Hernandez, Jayar Mfg. Co.l Milt King, Minton Co., Charles Stauffacher. The Fink & Schindler Co.

Mike Mackin is heading the comnrodity sales dept., West Coast Lunrber Sales. Inc.. Portland, Or.

Greg Comon, salesman for Kelleher Lumber Co., San Ralael, Ca., was in a United jet at the Fresno, Ca., airport when a tornado hit. "The big chicken now drives up to the sales meetings," according to Harry Lyon, gen. mgr., San Rafael, Ca.

Bill Pickering, sales nrgr. at Dixieline Lunrber's wholesale div.. Glendale. Az.. reports Bob Runeborg now heading up purchasing at the National City, Ca., yard, assisted by Bob Baxter. Bill Pickering is now head ol'the Glendale Az.. distribution center, replacing Bob Runeborg. Sales force there irrcludes Bill D.r"er and Tom Shelton.