tR ,A

Truck drivers know all the best spots and that's where Kimberly-Clark ranks. Our loading crews are on hand from 7:00 a.m. to midnight five days a week, with a big supply of strapped and wrapped lumber, and a deft way with a lift truck. You pull into KimberlyClark, and in no time you're on your way with a warm heart and a glow of satisfaction.

We're big on mixed loads and overnight service. In fact, if your destination's within a radius of 500 miles and you can get your truck here before 5:00 p.m., we can practically promise you its unloading will be the first order of the day.
Next time you have a yen to get into fast company, remember Kimberly-Clark.
Kimberlq'8lark
(Forest Products Division)
ANDERSON, CALIFORNIA 96007
PHONE: (LUMBER SALES MANAGER) (916) 365-7661
P.O. BOX 697
RHINOHIDE SALES o PHONE: (916) 365-3727
MOULDING & MILLWORK .
PHONE: (916) 365-2910
PONDEFOSA PII'JE SUGAR PINE WHITE FIR DOUGLAS FIR.INCENSE CEDAR. MOULDINGS. JAMBS. DOOR FRAMES . CUT STOCK . PROVIDED SOLID AND FiNGEB JOINTED. NATURAL. MiLL-PRIMED. VINYL OVERLAY.
MARENISCO, MICHIGAN
PHONE: (906) 787-2233
HARD MAPLE ' SOFT N/APLE. B|RCH ' SOFT GRAY ELM BASSWOOD. ASH. BEECH NORTI]EFN i1 EMLOCK
NOFTHERN WHITE Pll.iE . DRY KILNS . PLANING NIILL
AI.ID DIMENSION CUT ST3CK, GOODWATER, ALABAMA
PHONE: (205) 839-6368
PIEDMONT PINE. SOUTHERN YELLOW PINE
diamond agirl's best triend

Rich wood grain cabinets that will make any kitchen sparkle. Hard Diamond finish, self-closrng hinges, adjustable shelves, and all drawers have steel guides and nylon rollers for silent and easy operation Available in three different grain patterns, plus a variety of shelves and sizes. The perfect cabinets for all new and remodelled kitchens.
Just watch her eyes sparkle when she sees it's a Diamond. For more information and literature, contact: Nifty Gay, Stockton, CA. (209) 464-8361. Hugo Rath, Fresno, CA. (209) 2Si-5031. Wendell Lawson, Rialto, CA. (714) 875-1550.
WESTERN LUMBER & BUILDING, MATERIALS MERCHANT IS PUb. llshed monthly at 673 So. LBke Ave,, Pasaden&, Co, 91101, Phono (21S) ?9?-8623 or (213) 7Sz-405E by Callfornla Lumber Merchant, Inc. Second-clas9 Do6tace rates Dald at Pasadena, Ca., antl addltlonal offices. Advertlslng rates upon requestr.
II.DVEIITISING OFFICES
NORTHERN CALIFORNIA 1T
PACITIC NORTHWEST Jerry Holtz, 580 Market St., #400, San Franclsco 94104. Phone (415) 392-3365.
SAN FRANCISCO BILLING OFFICE
2030 Unlon St., San Franclsco, Ca. 94123. Phone (415) 346-6000.
SOUTIIERN CALIFORNIA
Ken Sweeney, Carl Vann, 1385 Westwood Blvd., Los Angeles, Ca. 9{024. (213) 477-7593 or (213)792-3623.
MOUNTAIN STATES
Frank L. Beckslead Asociates, (Denver) 3505 Miller Court, Wheat Ridge, Colorado 80033. Phone (303\ 421-2692.
SUBSCRIPTIONS
Ohange of Addroi.-Send subscrlp. tlon orders and address changes to Clrculatlon Dept., Western Lumber & Bulldlns Materlals Merchant, 5?3 So. Lake Ave., Pasadena, Ca. 9u01. Include address label from recent lssue ll posslble, plus new adalress and zlp code, Sub.crlDtlon Rates-U.S., Canade, Mexlco-and Latln Amerlca: $5-one vear: $8-two years; $10-three Veari. Overseas:-$6-one year: $9- two vears. Slnsle coDles 60r. Back coples $1.00 when avallable. Thc Merchant M8tezlno serves the members of the: Arlzona Lumber & Bullders Supply Assoclatlon, Phoenlx: Lumber MerchantE Assoclatlon ol Northern Callfornla, Los Altos; Montana Bulldlng Mate- rlal Dealers A8soclatlon, Helena; Mountaln States Lumber Dealers Assocletlon, Salt Lake Clty and Denver; Lumber Assoclatlon of Southern Callfornla, Los Angele8; Western Bulldlns Materlal AEsoclatlon, Olympla,-Washlngton.

THE ilIERCHAIIT
is an independent mogaz'ine, for the lumber and building rnateri,als induatrg in the 18 Westent. sta,tes, concentrotittg on ,nerchand.ising, rno,nagement ond occurate, f octual newc.

Don't Get Ripped Off Without Fighting lt

n NE thing seems apparent as we all tread
\J gingerly into the unknowns of 1974, this is going to be another year in which politics has a direct effect on the lives of us all. Outside of Rip Van Winkle, we can't imagine anyone who won't be aware of the gas and/or electrical shortages, to name just two results of politics in action.
Do we shrug our shoulders, resign ourselves to whatever happens? Curse the closest politician and accept our role as ripee? You can (and millions do) but we don't recommend the procedure.
Inaction, to us, is an advanced form of stupidity and the probable cause of more than one of the troubles to which this great country of ours is heir. You need not race out and file for the next Congressional contest in your district, but at least do something,
If your livelihood has any connection with timber, lumber or wood products in any of their processed forms, we can't think of anything better than to join the Forest Products Political Committee's 99 Club.
Founded as an offshoot of the National Forest Products Assn., FPPC is a voluntary, unincor-
porated, nonirrofit, non-partisan organization. Its sole purpose is to raise funds and make contributions to the campaigns of Senators and Congressmen; no presidential, state or local politics. Acting in conformity with the new Federal Election Campaign Act of 1971, its goal is to srlpport the election of national legislators who understand the forest industry and its unique problems.
The 99 Club gets its name from the fact that each person must contribute at least $99 on a personal basis, no company donations. Sustaining members can give up to $500.
The club can boast a good deal of success in its short life and its record inthe 1972 elections is admirable. The FPPC supported 86 candidates that year and 74 won election or reelection" an 867o win ratio.
Describing itself as the "political arm of the forest products industryoo' its supporters include virtually all the top people in the industry. If you consider yourself at the end of a long day as being more extinguished than distinguished, don't !e put off from contributing. Just remember the 99 Club's slogan: "It Needs You. And You Need It."
REA(HTJ,il':; The


New store for an old firm
1| NE of the oldest of Arizona's business firms, Babbitt \-.u7 Brothers Trading Co., has recently opened up one of the state's newest lumber and building materials operations, building a new yard to replace an existing one. lt is located in Sedona, which is at the southern end of the scenic and much photographed Oak Creek Canyon area of central Arizona.
Despite its remoteness from the major arteries of commerce, the new store and yard are as well laid out and as clean and modern as you're apt to find in any Western metropolis.
The total operation covers approximately 4 acres. Included in that total is an B0' x B0' showroom, and B0' x 120' warehouse plus parking for more than 60 customers on a eravelled lot.
Story at a Glance
Despite remote location, new Sedona , Az.,yard and showroom are first rate . . new facility resulted when old operation outgrew its quarters . . unit is part of a pioneer Western trading company.
The trade area that the store serves is approximately 60C0 population, including a fair share of second homes.
The basic thrust of the operation is towards the consumer, with a wide variety of do-it-yourself items stocked. A strong secondary emphasis is also put on serving the contractor-builder trade.
All material lines of products are stocked in regular inventory. A very strong emphasis is placed on sales of hardware and paint, in addition to lumber and building materials. Displays and inventory include plumbing, electrical, hand and power tools and a variety of appliances.
Sedona Lumber Co. manager is Dave Cech, 37, who is married, with one child and is active in the local Elk's Club.
He was originally employed with Babbitt Brothers in Flagstaff in 1958, Ieaving to work with another firm for 3 years and returning to Babbitts as manager of the Sedona yard in 1971.
The Sedona operation is under the management of Mike Medigovich as Verde Valley area manager and the supervision of Ralph Bilby, exec. v.p. of Babbitt Brothers in Flagstaff. Ray Lopp is v. p. , general manager of the wholesale div.
The store advertises on a consistent weekly basis using both media of newspaper and radio. They also have a telephone classified directory listing.
The Sedona operation is a branch of the Babbitt Brothers Trading Co. with general offices in Flagstaff, operating lumber yards, supermarketso department stores and the wholesale division in Flagstaff, with (Please turn to page 27)

TIPS ON EFFECTIVE COLLECTION LETTERS
E)ESULTS in collections based on Ila collection letter system can be attributed to the two "Qs"sgnsistency and construction.
One is an integral part of the other, but if one were to be ranked above the other, consistency would have to be ranked number one.
lt is a well-known and constantly employed practice to "pay the man that presses the loudest and longest." So we can safely say that the best constructed letter will be useless unless your debtor realizes you will not give up until you have your rightful money -consistency.
A proven system of consistency calls for the first of5 or 6 letter series to go out within 7 days aftbr the account reaches 30 days past due. Ifno results, a more demanding letter should follow within 7 days increments. Basically, you should set your schedule so as to collect your money before the account reaches 90 days past due or either take final action.
Once the account has reached 90 days the chances are great that all profits are gone from that transaction.
The best possible system employs a consistent series of well constructed collection letters.
Just as a foundation is a basic of building a house, collection letters have basics that are just as important.
(f) Be brief. Be tactful and polite without being wordy. Your message is simple and brief; you want payment now. You must, however, remain tactful and polite.
(2) Leave the customer an "out.'o Always allow him to "save face." Offer him an opportunity for a believable excuse such as overlooking payment.
(3)'Iell him how much. Every letter should specify the amount of money involved. -
(4) Tell him what to do. Suggest a definite action. Do not assume he will mail remittance simply because you say it is overdue. Ask for the money within a specific time frame.
Story at a Glance
This system, complete with sample collection letters, is one of the best we have seen . . a constant problem of all businesses, "slow pays" should be prodded immediately via a systemized approach such as is set out in this article, reprinted from the Lumber Merchants Assn. of Northern California's bulletin.

(5) Be clear. Use words that have clear and understandable meanings. Don't use words such as arrears, jeopardize, solicit, etc.
(6) Avoid sarcasm. Sarcasm breeds sarcasm. Getting it off your chest doesn't get you your money.
(7) Motivate the customer. The fact that you want your money is unfortunately not enough. You must notiuate the customer to pay. Below are some tried and proven motivations.
Appeal for cooperation. Appeal to the desire for a good credit record.
Appeal to the desire for future credit.
Appeal to fair play.
Appeal to reputation.
This series of letters below demonstrates the techniques discussed.
First Letter
We courteously request your check for the balance shown below, ifit agrees with your records. If not, please advise us by return mail so that an early investigation can be made.
Overdue! $129.95
Second Letter
Just a reminder that we have not received your check for $129.95.
The balance is not seriously overdue, but we made shipment with the expectation that we would be paid promptly when it became due. Your early cooperation will be appreciated.
Third Letter
We are modestly proud of the friendly feeling that exists between our customers and ourselves. It is testimony that they, as well as we, find the relation both pleasant and beneficial.
Feeling confident that you want to cooperate with us, just as closely as we want to cooperate with you, we are reminding you of the charges, listed below, which are overdue. Your payment, by return mail, will be appreciated.
Overdue: $129.95.
Fourth Letter
Frankly, we are confused. After three reminders about your account, we cannot understand why we havenot recieved a response.
Undoubtedly you received the merchandise. You cannot have overlooked the account for our letters
(Please turn to page 28)

HOW TO SAVE LIFT TRUCK FUEL

Saving fuel with engine-powered lift trucks is a definite possibility. It's equally possible with electric lift trucks. Each area of conservation has its own special possibilities, but they also have common considerations.
The common considerations are:
(1) The maintenance of the equipment and the maintenance personnel.
(2) The operator and his manner of handling equipment and cooperating with other personnel.
(3) The scheduler and his approach to lift truck utilization.
Any engine powered device is capable of deterioration in performance, of being overworked and of being used unwisely. Engines are designed for extremely fine tolerances and anything that attacks the finely matched surfaces permanently destroys the efficiency plan.
For exampleo the space between piston rings and cylinder walls is equal to the thin film of oil passing through this space. The tolerance is
so close that particles smaller than your eye can see will literally machine away the rings and cylinder bores or sleeves. This tight clearance occurs also where valves and bearings are installed.
The only way particles can enter such tight fits is through buildup of dirt due to poor maintenance, which is, obviously, the starting point for fuel economy in an engine powered lift truck.
Clean engines mean both fuel economy and clean air. A typical lift truck engine is designed to consume a predictable fuel volume under identifiable application conditions. These figures should be used as a basis for starting records on maintenance and fuel consumption. Degrees of departure from the base figure is a clue to more faithful adherance to manufacturerso recommendations or even a little added effort to compensate for especially dirty requirements.
Basic recommendations that directly contribute to fuel savings call for these maintenance practices;
(1) Daily: check battery condition, engine oil level, pressures of pneumatic tires, lift-lower speed
and the coolant level. In addition, fill the fuel tank at the end of each shift or the end of a work day.
(2) Eaery 50 hours: lubricate the mast, inspect for hydraulic leaks, service the air cleaner element and check the fluid level of the power shift transmission.
(3) Euery 100 hours: check oil level in drive axle housing and hydraulic system. Check all belts and the seal for the dipstick area. Service the engine breather cap and, if gasoline or LPC, the fuel filter. Clean the radiator externals.
(4) Euery 500 hours: tune the engine of gasoline or LPG vehicles, clean and lubricate the lift chains, check the valve clearance, check the pump timing on diesel engine vehicles. Service the wheel bearings, diesel fuel filter, and PCV valve.
(5) Euery 1000 hours: flush the cooling and hydraulic systems' Change oil in the drive axle, if applicable, and the transmission.
Many of these steps are needed in
maintaining electric-powered lift trucks. Maintenance of the drive line and hydraulic system is always a must for maintenance aimed at reliability and energy. conservation.
You can see that cleanup and faithful parts maintenance are common procedures. Points and plugs must operate at peak performance for best results. A visual inspection of these might pass faulty parts. Modern engines with their precise tolerances can be misleading, seeming to be operating well when actually they are well off standard. Checks on engine performance and fuel requirements must be by well-maintained instruments.
Further, the recommended inspection and in-depth tuneup recommended by manufacturers may be performed more frequently than maintenance manuals indicate. Here's why: the manual recommends a proven average cycle based on long term experience throughout the material handling manufacturing industry. But your environment might be more of a hazard to engines than that of the model used for the average.
Here are examples of where experience guides a user of engine powered equipment into a more realistic maintenance cycle.
Story at a Glance

Clearly spelled out ways to save fuel, money and even cut air pollution . both electric and engine-powered lift trucks are covered.
ing operating because the spark plugs were not being fouled by oil sludge. Such fouling increases fuel consumption. In Company "B's'o case, fuel consumption improved approximately 207o.
As a result, Company "B" can conserve approximately 600 gallons a year of gasoline with a fleet of 10 trucks. There is no way to tell how many hours of life were added to the engines. Engines that are handled intelligently have been known to last more than 40,000 hours.
Why is the correct part so impor-
tant? On one hand you might say any part that fits should do the job. On the other, you may realize that designers create engines as systems of parts and subassemblies. Usually, performance is warranted based on adherance to the original engine concept.
Among typical parts that must reflect original design are the air filter, because it must physically withstand the application as well as provide proper air; oil filters; internal engine parts, carburetors, etc. A (Please turn to page 28)
Company'oAoo changed engine oil as recommended for its l0 lift trucks. However, an analysis of the oil showed the maintenance superintendent that the change interval could be extended safely. Now, instead of using the equivalent of 105 qts. of oil and 15 filters every 150 operating hours, only 70 qts. and l0 filters are consumed. But there is another path to savings.
Company'oB'o found it had to decrease the interval between tuneups and oil changes from 100 to 85 hours. Although more oil was used for changes, less fuel was burned dur-
Meanwhile, back on the farm
E) ANCHO SANTA FE,a major
IL horse breedine center of Southern California, .,eJ. fashionable Del Mar Race Track, has just seen completion of its number one showplace developmentKama Farms.
Incorporating virtually every technical refinement known to the art of improving the breed, it even boasts closed circuit television, enabling attendants, from a monitoring post, to keep constant vigil on brood mares nervously awaiting foaling.
Located on more than 35 lushly green and wooded acres within view
Story at a Glance
Horse breeding center makes extensive use of pressure treated wood . treated poles were used throughout in a variety of applications . facility is one of the f inest in the world
of the Pacific surf, Kama Farms was designed by architect Kenneth E. Anderson of San Diego, in consultation with Leon R. Durham, of Treated Pole Builders. Inc.. Ontario, in charge of construction.
Virtually every major building on the site, as well as more than five miles of fencing, incorporates extensive use ofwood pressure treated by the 'oCellon" process, a Koppers Company development, or with Wolman salts, for protection against decay and insect attack.
Stallion in residence at the establishment is record-breaking Gladwin, winner of both the Amory L. Haskell Handicap and the Hawthorne Gold Cup. In the latter event the horse set a new track time of l:58a/s for the mile and a quarter - fastest recorded for that distance in the U.S.A.
The main barn, in early California ranch style, is so pleasing to the eye that owner Anderson decided to make use of one wing of the structure for personal quarters, as well as offices. Floor boards of each of the
28 stalls within the barn are pressure treated with Wolman salts.
One of the most advanced of its type is a specially designed training ring, 50' in diameter at the base, using eight Cellon pressure treated poles canted outward to provide a maximum of safety for both horse and rider.
A 30'x 80'open hay barn, l8'in height, with a 225-ton capacity, utilizes I0 Cellon pressure treated poles, widely separated to facilitate use of forklifts and other handling equipment.
Thousands of Cellon pressure treated posts went into construction of the seemingly endless stretches of white rail fence used for lanes, pastures and perimeter enclosure.
Owner Anderson already has received advance indication that Kama Farms, unlike many thoroughbred horse breeding and training ranches, can prove selfsustaining, or even profitable.
"Gladwin, since taking up stud duties,'o he happily reports, "has been booked solid."


A good start on the second 50
q TARTING their second half cenx) tury off with a bang, the Pacific Coast Wholesale Hardwood Distributors Assn. held their Slst annual in Hawaii and elected Jack Millikan of Lane-Stanton Lumber Co., City of Industry, Ca., as their new president; Don Reel, lst v.p.; Bill Sauder, 2nd v.p.; and Bud Baker, sec.-treas.
Directors elected were Al Frost,
Bob King, Bill Fahs, Dick Quarg, Pat White and Cil Reel. The meeting was held at the posh Mauna Kea Hotel, Kamuela, Hawaii. Nearly 30 lumbermen from some l5 firms were present.

The consensus at the January meeting was, generally, one of optimism lor I974. The Canadians noted their labor problems and re-
luctantly concluded that they were expected to continue.
Next year's meeting is set for March 23-26 at La Costa Country Club, north of San Diego, Ca.
Several speakers made presentations and the usual enjoyable rounds of cocktail parties and dinners rounded off a very successful convention.
HARDWooD men at convention included (tront row) Jack Millikan, Bruce Mclean, Gordon Frost, Leonard Hall, Bob Kahn, Fred Ahern, LeRoy Stan- ton, Sr., Don Reel, Ken MacBeath, LeRoy Stanton, Jr., Gil Reel. (back row) Frank Buehl, Bill MacBeath, Bob King, Jack Higgins, Jim Sullivan, E. Howard Gatewood, Dick Grey, Dick Quarg, Bud Baker, Al Frost, Pat White, Jerry Lapin, Ed Bauer, Jim Higgins, Lyall Bell.
Western Lumber and Building Materials MERCHANT develop strength in all directions in a panel.
!ndustry rn
America's Forest Tomorrow's World
By Gerald Piel * Publisher Scientif ic American MagazineA NYONE who undertakes to look
A at the future requirements and supplies of essential materials discovers, at once, that wood remains a primary raw material of high civilization.
More people should understand, to begin with, that wood is one of the most abundant materials. It is the world's third commodity. First come the fossil fuels. At this epoch, the world is consuming coal, oil and gas at the rate of 6 billion tons Per annum. Right alongside the fossil fuels come the stone, clay and glass productso meaning principally concrete6 billion tons, again.
Then comes wood, The world is producing wood products at just under 2 billion tons a year. That is nearly twice the tonnage of the food grains consumed by the world population, which runs at just a little more than a billion tons. It is nearly four times the world-wide consumption of steel.
People should know that wood, secondly, is a universal material' Materials science is just now recognizing that wood is, in fact, one of the most sophisticated materials an engineer is privileged to handle, a material that challenges him to realize its values and virtues.
This science now conjures with a whole class of materials called o'composites." They are modeled essentially on the structure of wood. They consist, like wood, of fibers embedded in an amorphous matrix. The fibers in such a material are oriented in the direction in which one \,vants to exploit their strength. Thus, in wood, the cellulose fibers are oriented alongthe grain ofa 2x4.
The plastic material in wood is, of course, lignin. In other comPosite materials, now being made in imitation of wood, the plastic matrix can be any of a number of different kinds of plastic. It can also be a metal, other than the metal of which the fiber is made, or a ceramic. Such exotic materials have been meeting the high stresses and specifications of space enterprises.
*Gerard Piel has been president and publisher of Scientic American magazine since 1947. He usas science editor of LIFE magazine from 1939-19'M. He spent 2 years as a special assistant to Henry J. Kaiser in related industrial aentures. A grad,uate of Harvard, Piel has been the recipient of numerous honorary degrees. This article is excerpted from the speech he gaue at the recent American Forest Institute annual meeting in Portland. See The Mer' chant, Noaember, p. 10. - Editor.

So, suddenly, we realize that we have in woodthe first of the major materials employed by manthe technologically most sophisticated and advanced kind of material.
In the form of sawn wood we use this material as it comes in nature.
We also disassemble and reassemble itstill using the intact composite materialto develop its strength for a particular specifica- 'tion. In plywood, the fibers can be oriented at angles to one another to
Wood can be exploded, as in the Masonite and other reconstructed woods, and the fibers reassembled at random. The empty spaces in wood can be filled with one plastic or another to make the wood alloYs.
From the intact structure of wood we come down a step to seParate the cellulose fibers from lignin in paper technology. New kinds of materials are being developed in the paper industry for engineering purposes, as well as for the wide and essential and diverse uses of paper as such. Alas, we still throw away the lignin.
We come down still another step when we disassemble the fiber down to its constituent cellulose molecules to make the rayons and the other cellulose plastics.
Finally, we disassemble the molecule itself to get wood sugars' wood alcohol, and a whole host of other primary organic chemicals.
Once you have those substances, of course, you have starting materials as diverse and protean as the petroleum and natural gas on which the petro-chemical industry and our plastics industry are otherwise based.
!-inally, compared to all other materials in use in civilization --- and the public needs to understand thiswood is inexhaustible. If we can learn to progress from the hunting and food gathering slate of forest technology"into, at leait, the agricultural phase and learn silviculture, wood can last as long as civilization and can increase with it.
The world today derives its wood from some 3 billion acres of the earth's surface. Some 3 billion acres of forest lands, with which the agricultural era began 10,000 years ago, have disappeared from the earth.
The barren, loess lands of China and the deserts that surround the Mediterranean are both familiar and bleak landscapes in our knowledge and imaginations today. These landscapes once were covered with the most verdant and glorious forests on earth, as can be seen in fossil form in the temple forests of China and the few cedars of Lebanon groves that remain in Asia Minor.
Beyond the 3 billion acres from which we get our wood today, there
are 4 billion acres of tropical rain forest.
These forests must be approached with great caution; they are quite unlike those of our temperate zone. We do not find there great stands of magnificent, uniformly tailored, identical trees such as we find in the Northwest. The trees in the tropical rain forests, that are commercially valuablethe mahoganys and the teaksgrow one tree to an acre, surrounded by the most glorious diversity ofother species oftrees. The exploitation of a tropical forest is much more like a treasure hunt.
The other trees that grow there are exploitable in various other ways, potentially the source of pulp and of the chemical raw materials of the forest products industry.
But the land underneath these forests is fragile. The tropical rain forests grow on some of the most
Story at a Glance
Wood, that primary resource of high technology and civilization, must be grown at much faster rates to meet soaring world demand in the next 50 years . a fascinating overview of what the world has and the dramatic steps that are needed to respond to this demand by a respected leader of the scientific community.
American productiono as compared to the rest of the world. is that we take 230 million tons of the 250 million round wood tonnage up through pulp and lumber; in other words, we add more value by manufacture and technology.
These 230 million tons include the rayon and cellulose plastics and the chemical industry developing around our forest industry. The rest of the world takes less than a third of its round wood production upward through these technologies.
The American per capita production and consumption of pulp and sawnwood is 8 times that of the rest of the world. To meet the American standard for the present world population, 3.6 billion tons of these products would be required; 10 billion tons for a population of l0 billion. How is the world going to meet that demand? That is a 10 times increase on its present output. In the next 50 years we shall undoubtedly have to see the reclamation of a billion acres ofthose 3 billion acres that went out of production. The Chinese are already busy doing some of that. We must look to some production
from rhe. 4 billion acre reserve of the tropical forests, but this must be approached with the greatest caution, as I have indicated. This brings us to ultimate basic reliance on the three billion acres of the temperate zone, the world's present commercial forest.
The most rapid route to increased yield will be found, without doubt, in the capture and use of the two-thirds ofthe forest harvest that now goes to waste. the world around.
Let us consider, more particularly, what would be required of the American forest products industry. Our contribution to that 1O billion tons would have to be on the order of a billion tons; in other words, a 5 times multiplication of our present output. This would require bringing the American commercial forests up to an annual yield of2 tons per acre; that is a 4 times multiplication of our present .5 ton per acre yield. The well-managed forest lands of the industry properthe 67 million acres thdt are managed by the large and sophisticated enterprises of the

(Please turn to page 26)
ancient soils on earth. Those forests are turning over, in their biological activityo the last soluble minerals that are left in their soils.
We have rich soils in the northern hemisphere because the land has been recently glaciated. The glaciers plow up the rock and bring the soluble minerals back into the biosphere for exploitation in the kingdom of life. There has been no glaciation on the ancient continents of the equatorial and southern latitudes of the world in hundreds of millions of years. So it is that, once those forests are cleared. we are in grave danger of never being able to grow another tree on them again.
In America we produce 250 million tons of round woodo compared to 1.5 billion tons of wood for the world outside the United States.
What is important aborit the
N EWS BRI EFS
More money Jbr housing, and related construction. showed in two areas: Iheprime lentling rate for the banker's best customers dropped for a 4th time this year, down to 83/+7c; the president of Bache & Co., the U.S.'s 2nd largest stock brokerage, expects the prime to hitTVz% in'74 deposits at s&ls (from whence cometh most home mortgage $$) rose in Jan. (latest figs.) by $2.4 billion. a highly favorable figure compared t6 Januarys past .-
Gasoline shortages continued to cause disruptions to virtually all area,; o.f the lVest; many Western states now endure gas restrictions of various sorts -. generully speaking, Westerners have hacked it withour serious losses, but further cutbacks could quickly result in sizeable losses for affected firms
Optimists say the worst of the gas shortage has probably been felt as public and government pressure to find out what is rydly causing the shortage will rnduce an increased flow of fuel . and you can guess what the pessimists think without our reporting of their dreary predictrons
Speaking of crises, a shortage of v,ood may be our next . . National Forest Products Assn. pres. Al Baxter has called for "maior increases" in federal spendidg to avert an impending wood supply crisis the widely anticipated 3rd quar- ter upturn rn houslng construction nri11 quickly exhuust sup- plies, and cause price hikes, Baxterfeels...
The Forest Service's director of timber manasement has said publicly that a $300 million management program is essential to avoid a severe timber shortape by the year 2000 . a fedeial judge has ordered the U.S. to reduce timber sales on public
lands by l0% in FY 1974, negating earlier attempts to increase timbersupply...
Housing starts in Jan. (latest figs.) popped up to a seasonally adjusted annual rate of 1,486,000 units, up 0.6Vc from Dec.a3Yz year lowbut far below the 2,472,00A rate of a year-ago Jan. ; every region in the U.S. picked up except tlte west . . the gain was only the 2nd in the last 6 mos.
Government and some independent experts said the hike signalled the bottom of the slide in housing, but the home builders'assn., lobbying hzrrd in D.C. for additionul fecleral mon()' fttr ltottsinr,, not"surprisingly said "it's a little early to say housing has turned the corner"
A boctm in home intpr<tvemenl is widely predicted by analysts as an offshoot of the energy crisis; the National Home Improvement Council says the energy crisis is having a less adverse effect on the home improvement industry than on most other industries
A bigger '74 than rec'ords e t t in g' 73 (barring oil shortages) was forecast at the annual mgrs. meeting in Portland of J.W. Copeland Lumber Yards, which operates 33 retail lumber & bldg. mtls. stores in 5 Western states . Wells Fargo Bank says "California Housine: Better Days Coming" . -

"We'll soon see u recoyeta'in this importanl sector (housing) of the economv," George A. Christie, F.W. -Dodge forEcasting firm . A2.., Co. and N.M. will be among the I I hottest housing markets nationally, forecasts lnvestors Mortgage Insurance Co., with the Pacific
Northwest as an especially activ e re h ah ili t ct t i o n,' r e n oy,it t io tt and restorulion market
Duvirlson Plywood & Lumber Co. has acquired Van Noy Plywood Co., Sacramento, Ca., for an undisclosed amount. included is Van Noy's 26,000 sq. ft. warehouse on Oates Dr. John C. Toylor Lumber Sales, Inc:. is now at a new Beaverton. Or., address after being flooded out of their previous offices...
Sierra Pacific Inclustrtes has acquired an ll%o interest in Welsh Corp., the decorative panel mfgr.; stock purchase was for investment purposes, earlier merger plans have been dropped . Burlinptott ltlortltern has admitted it is seeking a "large scale" acquisition in a forest products related area; Plum Creek Lumber, their subsidiary, seeks to buy several more lumbermills...
Hundy Dan has opened a new home improvement center in Modesto, Ca. Wickes has opened new operations in Stockton and the Napa-Vallejo, Ca., areas and has broken ground in San Marcos (Escondido) and Lancaster . Georgiu-Pacific' has opened a wholesale distribution center in Tucson; 59,400 sq. fr....
Triongle Lumber & Supply Co., Sweet Home, Or.; has been sold to Laurie Young who changed the name to Sweet Home Hardware & Lumber . Branson-Cross Lumber Co., Irt<'. is a new incorporation for a planned lumber yard in Alameda, Ca. . J.W. Copelond Lumher has closed yards in Tule Lake, Or. and Mabton, Wa., due to sales' declines
"Mr. Douglas' Awesome Tree," Jan. Readers Digest, tells the fascinating story of this famous Western tree Smokey the Bcur. now an antique 24 years old and a living American legend, may have to be destroyed if the pain he has been sufferins from arthritis and other ailment-s increase
San
iimbers
clears - long dimension - special grades treated and fire retardant lumber & plywood
ROLANDO LUMBER COMPANY Inc.

whene deailers amd ilook fior performance ..'l}l
GALEN BAR
Spokane Hoo-Hoo ClubMarch ll, meeting, Stockyards lnn, Spokane, Wa.
Weslern Wood Products Assn.March 12-15, Spring meeting, St. Francis Hotel, San Francisco.
Los Angeles Hardwood Lumbermen's ClubMarch 14, meeting, Stevens Steak House, City of Commerce, Dubs Ltd.March 15, golf and dinner, Menlo Country Club, Woodside, Ca.
San Joaquin Hoo-Hoo ClubMarch 15, Casino Night, Dante Club, Fresno, Ca.
San Diego Hoo-HooMarch 15, Sports Night, Red Fox Inn, 2223 El Cajon Blvd.
American Wholesale Hardware Co,March 17, sales galaxy, Long Beach Arena, Long Beach, Ca.
Western Mass Merchandise ShowMarch 17-20, Convention Center, Los Angeles, Ca.
Montana Building Material Dealers' Assn.March l8-Z), convention, Village Motor Inn, Missoula, Mt.
Shasta-Cascade Hoo-Hoo Club- March 22, Burney Bash, place to be announced,
Western Building Material Assn.March 20-2l,Management Skills Workshop, Thunderbird Motor Inn, Jantzen Beach, Or.
l8th Annual Rocky Mountain Forest Industries ConferenceMarch 27-29, Little America Motel, Cheyenne, Wyo.
Hoo-Hoo Club of SpokaneMarch 29, meeting, Stockyards Inn.
National Home Decorating MonthEntire month of April.
Rogue Valley Hoo-HooApril 6, Hard Times Nite, Larry's Restaurant. Grants Pass. Or.
National Building Material Distributors Assn.April 8, roundtable meeting, Los Angeles Marriott, Los Angeles.
Los Angeles Hardwood Lumberman's ClubApril ll, meeting, Stevens Steak House, City of Commerce.
D & R supplies dimension lumber, precision-trimmed studs, cedar siding, shakes, shingles, moldings and many other specialty lumber items throughout the West . . . by the most eff icienttransport . rai[, truck or ocean barge.
For nearly 7O years Dant & Russell has marketed forest products f rom the Pacif ic Northwest manufactured for the western construction market.
ln Southern California, call our representative, A. W. "Art" Neth at 872-1280 or 783-0544
DANT 8 RUSSELL,INC.

2000 S.W. Fifth Ave. Portland, Oregon 97201 226-2311
Nearly 70 Years Marketing Pacific Coast Forest Products
Hoo-Hoo Club of SpokaneApril 15, meeting, Stockyards Inn. Woodwork Institute of CaliforniaApril 18-20, 23rd annual convention, Vacation Village Hotel, San Diego, Ca.
National Particleboard Assn.April 19-25, semi-annual meeting, Broadmoor Hotel, Colorado Springs, Co.
Shasta-Cascade Hoo-Hoo No. 133- April 19, Tri City meeting, (place to be announced).
Dubs Ltd.April 19, golf and dinner, Mira Vista Country Club, El Cerrito, Ca.
Rogue Vallev Hoo-HooAprit 19, Tri-City Concat, Eugene, Or.
May is National Home Improvement MonthMay l-31
Inland Empire Hoo-Hoo ClubMay 3-4, Ladies Nite, International Hotel, Palm Springs, Ca.
Rogue Valley Hoo-HooMay 4, Golf Tourney, Larry's Restaurant, Grants Pass, Or.
National Building Material Distributors Assn.May 6-8, spring meeting, Mountain Shadows, Scottsdale, Az.
Construction Specifications InstituteMay 16, suppliers' show, Cal-Expo, Sacramento, Ca.
Northwest Hardwood Assn.May 16'18, meeting, Victoria, B.C.
EXPO '74 World's FairMay-Oct. 1974, Spokane, Wa.
Dubs Ltd.May 17, Reveille with Oakland Hoo-Hoo #39. Round Hill Country Club, Alamo, Ca.
WHAT'S HAPPENING?
Keep us posted, on your club or group's upcoming meetings. But be sure and, submit them at least seaen weeks belore the eaent to make sure there will be time to list thern in an issue in circulation belore the big day happens.
%rcd!
7001000 busy executives who canl tss"t-,,!*
If you can spend some time, even a few hours, with someone vvho necds a hand, not a handout, call your local Voluntary A.ttglt Center. G write to: "Volunteei' Washington, D.C 20013 We need you.

Ott To a Big Sfarf
HE third ever- rneeting lirr the new Orange Corrntr Hoo-Hoo Clulr #23:1 also rnarketl their first antl vt:rl successful con('at. Thirtl'-two n-ere initiated with the help o1'the Inlanrl Ernpire Club, rr-liich lealh. clid things right. hired a bus with a bar, and arrivetl in {orce (19 oI
tlrerrr) artcl raring to go. The rneeting drew 72 well-oiled lumlrer-rnen.
\{ew president is Clen Johnson. Double J Lunrller Co.. Orange, Ca. Other ol'licers are Al Reynolds, 1st v.p.: Dick Hotaling. sec.-treasurer; and Hal Smith, parliarnentarian. "Butch" [,ake, one of the kittens. rlonated $100 to get the c'lub off to a good start.
\elson Semlrach, lnlanrl Lumber Co., was f ined $5 lirr' "advertising his Iirnr" and countered with an o{Ter to rttatch wltatever woukl lre laiserl lirr the club. It cost him $19, but raiserl $38.

Open House: y'all come!
rn
I HERE are Open Houses and then there are OPEN HOUSES! When the three sister companies of Davidson Plywood, Pacific Wood Products Co. and Island Woods International celebrated their new offices and warehouse in Carson, Ca., they really did it right. They invited a ton of people (more than 700 showed), and set up four bars to properly adjust everyone's attitude. It also became a pleasant reunion for people in
the business, some of whom hadn't seen each other in 25 years.
Situated on a 6r/z acre site, within the harbor zone and'on the SP and at the intersection of three major freeways, the 123,000 sq. ft. warehouse carries exclusively the Davidson inventory. The building also houses plush, very tastefully decorated offices for the three concerns.

Western Building Material Association
N0R#HW'EG#'''M
Tln T-nnn/a
By ROSS KINCAID executive vice presidentIIZAH-NEE-TA Resort, near Warm ASprings, Or., was the majestic setting for the fourth Young Westerners' Club Conference, Jan. 19-20.
The enthusiasm expressed by the over 100 in attendance should be described as more than just average interest.
Jim Bender of Owens-Corning opened the conference with a luncheon presentation titled "What Is A Salesman?" He followed with an intense afternoon program titled "Upgrading Your Sales Techniques." After some
early evening relaxation and a buffet suDDer. the Youne Westerners sat back to ehjoy and participate in a traditional Warm Springs Indian Dance.
The Energy Crisis was the discussion topic at the Sunday morning roundtable breakfast. Immediately following were dealer panelists WBMA president, Jerry Williams; Bob Bush, Wendell Weatherly and Woody Railey describing.their experiences in the lumber DUSlness.
Just prior to adjournment, 1973 YWC president Larry Knudsen, Lumbermen's of Shelton, bid farewell to the Young Westerners and introduced his successor Ray "Bud" LaMarr, Fort Jones Lumber Yard, Fort Jones. Ca.
Monlono Building Moteriol
Deolers Asrociotion
NNONTANA NtrWS
By R. V. PETERSEN executive secretary
n UESTIONNAIRES circulated to V MBMDA members during the early stage of the energy crisis did not reveal an apparent critical situation in thrs area.
Dealers, by consensus, agreed that gasoline was generally available as required and diesel fuel, which is not a general concern for dealers, likewise presented no significant problem. Butane and propane, both in limited use by dealers, offer but slightly more procurement problems. Electricity and gas seem largely to be available as required.
Even so, dealers indicate that they have voluntarily instituted energy conservation measures in their operations, such as reductions in lighting and heating, consolidation and curtailment of
customer delivery services. Concomitant with this is a trend toward institution of delivery charges. Over all, the general attitude is one of watchful, concerned co-operation.
Meeting in its first off-year session under the new Montana constitution, the legislature seems bent on proving that legislation proliferates to fill available opportunity.
Todate, the legislative calendar has been crammed with at least as much legislative in-put as a year ago or an average from preceding bi-annual SESSIONS.
Oddments offered for consideration were two bills of particular concern to dealers. One of these would have materially shortened the present filing time for a materialman's lien while imposing a requirement for notification of the "in-
The timetable fbr disposition of the entire matter on the gypsum suit class action is: April 5, 1974All claims must be on record not later than April -5, 1974. May 6, 1974Individual settlement amounts will be determined and all participants will be notified.
May 17 ,1974- Any person objecting shall file through liaison counsel any objections to the amount of settlement proposed. May 28, 1974Direct the distribution of all settlement funds.
We have written on this subiect before. but for your reminder:
(l) Any company which purchased gypsum, plaster or lath between 1963 and 1967 is eligible to participate in the settlement.
(2) If you no longer have copies of invoices you may be able to secure them from the distributor/manufacturer with whom you did business.
(3) Your own attorney can help in filing your claim or if you wish you can secure assistance from attorney Robert Charette (for a fee, of course) who is specializing in this matter: Charette & Brown, P. O. Box 63, Aberdeen, Wa. 98520, (206) 532-r9ffi.
tent to file a lien." Fortunately, the bill was headed off and disposed of in committee.
Imposition of drastically increased taxes upon heavy truck equipment was the purpose of another bill which would have had severe financial impact upon members using heavy truck equipment. This, too, was killed in committee.
A major remodeling of sales floor and showroom area is currentlv underwav at Affi liated Building Materials' Missoula store. The changes will make available additional stock and display space for more productive merchandising of expanded product lines. Manager Bill Bethke anticipates much better service to their home improvement customers.
New associate members include the following: Hamel Sanders and M. F. Smith, Southland Paint Co., Gainesville, Tx.; W. J. Bennett, OwensCorning Fiberglas Supply Division, Billings; Thomas V. Pretzl, Lumbermen's Underwriting Alliance, Missoula; Dean Saylor and Doug Dunn, Lorco Sales, Inc., Spokane, Wa. We are pleased to extend the handshake ofl welcome and thanks.
of Southern
THtr S@UTHLANE
By WAYNE GARDNER executive vice president /'l'HE Federal Energy Office issued r their allocation regulations on January 16, 1974 stating that they were effective January 15,1974 and cautioning all concerned with distribution to have the rules in effect by the end of the month.
Needless to sav. the rules were somewhat confusin!. The oil companies did their level best to interpret them correctly and impose them efficiently.
National Lumber & Building Material Dealers Assn. has asked that a survey be made of the members of the various federated associatisns to ascertaio the impact of the energy crunch.
At our recent board meeting members were surveyed and the results are as follows:
Dealers who have been buying gasoline from.retail gasoline dealers are experiencing some shortages. It appears that the full impact ot the nlel shortage may be felt more in the coming weeks than had been noticed prior to the taking of the survey.
Dealers who are buying retail have been getting 8O to 9Vo of their needs. Those buying bulk have been getting 80 to 100% of current requirements.
' Dealers have not hadtodelay any shipments due to gasoline shortage' ***
As a result of the shortage problem, dealers are making some aIteration of delivery practices - only tull loaclsbemg delrvered to builder customers.
Those using diesel fuel are experiencing some shortages in Southern California. One member who operates in Arizona
indicated severe shoitages of diesel fuel in that state.***
Dealers usins proDane were not experiencingf any'diffi culties in obtaining fu"l.* * *
None of those surveyed were using or selling fuel oil for space heating. ***
Members who depended on the Los Angeles Department of Water & Power for electrical current had been asked to reduce useage as were those using Pacific Gas & Electric.***
In srder to rc&rce total energy
useage, mo.i'd""t"r.
store5 have reduced the interioi lighting and the outside signs. ' Business use of automobiles has been reduced uD to 20Vo.
Publicity given t<i the availability of gasoline at service stations in the San Diego area apparently had some affect on the turnout for the board and general membership meetins. Gasoline was hard to find and somiof the stories related were humorous but did indicate the situation was serious.
Dealers also noted that there was a substantial shortage of pvc pipe, nails and reinforcing bars.
1974 is going to be a challenging year with respect to fuel. Bill Johnson, allocation mgr., continental div., Union Oil Co., predicted that fuel for personal driving will be more difficult to obtain for the next few months than it is now. The lumber industry should not experience too much difficulty in getting the fuel it needs.

THtr ARIZONA
By FRNK DAVIS executive vice presidentn NE of the most important facets of \.f 6snaging a building material center today is, employer-employee relations. One consulting firm describes it as "human resources management."
The system is based on five principles. They are : UNDERSTANDING,INVOLVEMENT, COMMIT. MENT. ACHIEVEMENT AND RECOGNITION OF GROWTH.
Good human resource$ management is becoming more important every day for a dealer to be successful and show a eood profit.
- tf the dealer will take time to sit down and comDare the competition he has today with that of a dedade ago he will soon see the importance of this. In the past decade wq have seen the department store add a building materials de-
partment and the entry of the home center type of store into the market.
The Arizona association recognizes the importance of human resources management and has scheduled on our annual convention program (Friday afternoon, May 17) a panel discussion entitled "Employer, Employee Relations. "
In order to make this one of the top programs of our convention, Chuck Bivenour, senior v.p., Thoren Consulting Group Inc., will organize and moderate the panel discussion.
Panel members will include a dealer. labor counsel, personnel manager from a Phoenix-based large industry and a State department head.
Your association is planning the '74 convention to be the best ever. Mark on youf calendar the dates of May 16-18 and Plan Now to Attend.
ISVERYBIGIN SAl{ FRANGISGO
(Continued from page 17)

American forest products industryyield presently at a rate of one ton per acre. That kind of forest management, as I estimate it, will have to be extended to at least 200 million acres.
In other words. we must undertake a vigorous program of silviculture on those lands which are now exploited on a hit-and-miss basis by the peckerwood mills and random cutting on farm woodlots that are now producing at less than .5 ton per acre.
From those 200 million acres, at a production rate of about 4 tons per acre per year, we could get 700 million tons, leaving the balance of 300 million acres of American commercial forest to produce at an average of about I ton per acre.
the present yield from the standing tree forest. Our lumber industry is still netting a good deal less than half of the plant tissue in its final products. Our pulp industry is closer to 50(Vo net yield. But they are still leaving too much of this precious material in the forest and wasting it at the mills. We get today some 357o of our pulpwood from lumber residues; while the trend is favorable, it is pushed by only the more sophisticated enterprises in the industry.
Big in service and quality since 1883-and now we're Northern California's leading wholesale distributor of hardwoods. Higgins is also the place for plywood and related prodducts, and for kiln-dried and airdried softwoods. Call your nearest Higgins yard for prompt delivery. ln San Francisco: 8248744. We're also big in Sacramento (927-2727) and Union City (471-4900).
That 4-ton objective is well within the range of established technology. On well-managed lands we already see 4 tons of annual production per acre. Where more sophisticated work has been done on the breeding of new strains of high yielding treesas with poplars in Sweden - yields up to 12 tons per acre have been attained.
That brings us to the second requirement in the expansion of the yield from American forests.
This is: to push fundamental research in the biology of the tree. Marvelous new techniques are accessible already. Hybridizing is now conducted as a fine art. There is the possibility of cloning, through tissue culture, to produce daughters of very high yielding specimens and gain 25 years on the development of new strains.
The industry must create fully integrated lbrest-technology industrial centers" out of which will come all ofthe products ofthe industry: its lumber, its sophisticated veneers, its fiberboards, its pulp, its papers, its rayon raw materials from those cellulose fibers that do not stand up for paper use, and finally the sugar and alcohol starting material for all the diversity of chemicals and plastics that we now get from coal and oil.
The economic incentive for this development will be supplied by the rising demands of a world population that is not only growing but rnoving on to a higher standard of living.
In other words. like the American agricultural industries today, the forest industries tomorrow will be producing an ever larger share ofits product for export to the world markets. Ironically, in a high-technology world, it will be the command of farm and forest technologies that will secure our country's position in the world economy.
Three convenient locations cover
Finally there comes the possibility of nuclear engineering; that is: the brute-force transplanting of nuclei from one cell to another and even the use of virus infection to carry from one strain to another a particular desirable genetic feature.
The American forest industry must find its way to integration of all of its technologies. Here it will have to cope with the Sherman Anti-trust Act.
It is absolutely essential, however. that the industry improve on
Plainly, we must realize through science and technology and through rational organization of our forest products industries, the intrinsic value of wood as it comes to us from the natural order of things. We must do so because we are now compelled by economics and by human necessity to make the most of this precious and beautiful material that comes to us from nature.
[D@\ /S & tr v[@rn/s
HARRY rurNurNnlu. executive vice presidentLumber Merchqnlr Associotion of Northern Colifornio
4546 El Ccmino lcl, Sulfr 0 lo Affo, Co. 910X1 (/al51 9al-1617
If,,fOULD you believeLumber Y Y Merchants Association of Northern California's 34th Annual Convention is just ahead. May 5, 6, 7 at the beautiful Silverado Countrv Club in Napa, home of the Kaiser Open. ***
This should turn on all the golfers.
(Dangerous Divit D day, May 5, come to
Since the golf tournamenl rgerous Divit Diggers) is on Sunthe convention on
tion on
J, vvrrrv !v rrr\ Saturday afternoon and avoid the gasJess Sunday. The convention ends after luncheon on Tuesdav so there should not be any problem with fuel.
From the number of requests we have had so far the convention will be a sellout again. We are limited to the size group we can get into the meeting rooms at the Silverado.
After the convention a group of dealers and wives will depart for Guatemala, Costa Rica, and Mexico City on a Convention Reconvene, Mal*ll-21, 197 4.

The Reconvene will tour the rain forests, mills, and yards in these three countries to learn the operations in Central America. * * *
Don't forget to mark your calendar for the 34th Annual Convention conducted bv LMA.
NEW STORE FOR AN OLD FIRM
(Continu.ed from page 7) branches in several other Northern Arizona communities.
The company was started by five brothers from Cincinnati, Ohio, who acquired the C. O. Bar Ranch in 1889.
The mercantile business was started due to material supplyproblems in Flagstaff, with hardware and lumber being one of the first products sold. The company now has about 500 employees and takes, an extremely active interest in serving their customers.
The company takes an active interest in fulfilling their..responsibilities in community activities and has addiiional plans for extensive and future growth.
HIGGINS ISVERYBIGIN UNION CITY
HOW TO SAVE LIFT TRUCK FUEL
(Continued from page 1l)
change in the intake manifold can sap the engineos power while blasting unburned fuel through the exhaust.
There's another consideration where parts are concerned. Amateur fixing can do more harm than good. While routine maintenance is possible and often described in the manuals, incorrect maintenance and substitution of cleanup fol: parts replacement can actually damage parts and hasten their contribution to fuel waste.
maintenance personnel are trained and supervised to maximize fuel use. The knowledgeable maintenance worker makes definite contributions to fuel economy by:
(l) Adherence to schedule and even using a procedure more frequently as experience indicates and supervision agrees.
(2) Using correct and up-to-date instruments for analysis and checking.
(3) Making all adjustments to optimum specifications.
. . Big in service and quality since 1883-and now we're Northern California's leading wholesale distributor of hardwoods. Higgins is also the place for plywood and related prodducts, and for kiln-dried and airdried softwoods. Call your nearest Higgins yard for prompt del ivery. I n Union Cily: 47 1 -4900. We're also big in San Francisco (824 -8744) and Sac ramento (927 -2727).
A typical example involves cleanup ofair filters. A dirty air filter causes fuel mixture enrichment which blasts unused fuel qut the exhaust system. Cleaning an air filter by brushing. washing" rapping. or blowing with air might add a little life to a soiled filter, but it might add a pinhole or even a rip. A pinhole created in one cleaning might become a dime-sized rip on the next. A dime-sized hole can wipe out an engine in eight hours or less. But don't pooh-pooh the pinhole; it can accomplish the same results through dust admitted in 100-200 hours.
Finally. engine maintenance is a success or failure to the extent that
The man or woman at the wheel can defeat a cleanliness system with great certainty. For example, thoughtless running back and forth for modest loads can literally double fuel requirements. A heavy foot on the accelerator can overload the carburetor, rushing raw fuel into the atmosphere. Neglect of the daily maintenance checklist can be catastrophic.

Repeated engine starts often consume as much frrel as 5 minutes running time. Excessive idling due to poor route planning and personal activities will waste fuel. Idling engines aren't hot enough to consume fuel completely. Excessive jockey-
TIPS ON COLLECTION LETTERS
(Continued from page B)
have been regular. The amount is not large and it, therefore, cannot be a question of funds. 'We are, therefore, at a complete loss to understand your silence, for we certainly cannot believe you are intentionally trying to avoid payment.
The attached itemized statement shows exactly what charges make up the balance of $129.95.
Three convenient locations cover Northern California
Hl,G"$l$r,s
Established 1883
A lumber for every purpose.
Don't you think we deserve immediate payment or a letter of expIanation?
Final Letter
We sent you statements and letters on numerous occasions regarding your account. The balance, as noted on the attached statemento is considerably overdue.
We have waited patiently on you and cannot understand whv vou
have not paid us by this time. Now we request your immediate attention to the matter and we firmly ask that you send us a check without further delay. We are sure you will realize the reasonableness of this request.
We will hold this in abeyance until @ks), at which time, if we have not received your check in full, namely ffI29.95, you will leave us no alternative but to turn the matter over to our attorney for whatever action he may deem necessary for the collection of this account.
Trusting that you will not force us to take such drastic steps and with the assurance that your cooperation will be appreciated, we are, etc.
The above suggestions and sample letters are only suggestions but we urge you to consider these techniques and believe you will find them to be beneficial.
ing to get into position for loading and unloading wastes fuel, and so doeg "cowbdyingo" which rushes raw fuel through the engineo unused. Energy also is wasted by spinning of drive tires, which creates high speed that, in the end, must be braked.
Part of the problem of fuel wasted in excessive starts-stops and in idling can be laid to poor route Planning. Schedulers may need to survey normal routes for lift trucks, even to identifying some changes in racks or easy to move machines' or to doors in walls that might shorten distances between points. Possible lighting changes, made discreetly to avoid buildup of electrical energY consumption, may be indicated.
An illustration of scheduling benefits to fuel saving Programs is the elimination of dead heading. Quite often 6Vo of a lift truck's travel is without a pay load. Cut this 25Vo and reahze your savings,
Another factor in fuel saving is the right truck for a given application. Can a larger truck rePlace two or three smaller ones? Would the addition of a smaller truck to a fleet of big trucks reduce the less-than-fullJoad trips?
ELECTRICALTY.POWERED EOUIPIIIEI{T
Maintenance of equiPment and training of maintenance personnelo the manner in which drivers Perform, scheduling, all affect energY consumption by electrics as they do energy consumption bY enginepowered vehicles.
Completely similar are these considerations: 1. Mast,2. Drive axle,3. Tires, 4. Steer axle, 5. Scheduling and 6. Operation.
lloweaer, rnq'intenance of electric aehicles has a special consid,eration
iffinl is to be saaed. There is less to be maintained, part by part, therefore there is greater significance in the entire vehicle.
The battery, being the power source, must be kept clean and fully charged according to the work schedule.
The hydraulic system is the big user of power and setting the hydraulic relief valve higher than needed is a pure waste of energy. The drive and pump motors must be kept clean with good brushes. Brush arc is a waste. Therefore, it should be minimized by maintaining the motors.
Tires used on electric trucks are very important. Wrong tires can slice two mph off the top travel speed. That is roughly equivalent to 257o. That's 25Vo of. original power down the drain.
And operator consid'erations also are special in this way:
Jackrabbit starts, jockeYing for position and extended use of hYdraulics require much more electric power than flat running. As much as 1200 amps may be used to start a truck rolling while only 120 amPs will keep it going.
There is one last fuel saving Possibility applicable to lift trucks - equipment replacement. There's more sense to this statement than meets the eye because of equiPment , age, overrating for the job, demonstrable excess fuel consumPtion.

Narrow aisle equipment, for example, may be more suitable for an application than sitdown-rider type, anyway, and definitely requires less power to propel and maneuver. Using a truck specialized for an application, as narrow aisle vehicles certainly areo has built-in power saving potential.
Electrics may be quite suitable in contrast with engine powered vehicles, especially indoors. The power costs less than fossil fuel costs and the equipment has the benefits of quiet operation and ease of handling.
A new machine may be smaller than its predecessore dueto design and materials advances. Weights are reduced, capacities have risen, maneuverability is greater.
In sum, you can do a lot to helP conserve fuel and contribute to clean air. Vhich way for you?
.Big in service and quality since 1883-and now we're Northern California's leading wholesale distributor of hardwoods. Higgins is also the place for plywood and related products, and for kiln-dried and airdried softwoods. Call your nearest Higgins yard for prompt delivery. ln Sacrame nto: 9272727. We're also big in San Francisco (824-8744) and Union City {471-4900).
Three convenlent locallons cover
L-P Acquires Cheney Stud
Acquisition of four separate Cheney stud mills by LouisianaPacific Corp. have been announced by Douglas A. Westenhaver, L-P v.p.Western operations and Francis I. Cheney, president, Cheney Forest Products and R. G. 'oGene" Grant, president, Cheney Lumber Co., Inc.
Assets include: Cheney Forest Products, Central Point, O..; Cheney Lumber Co., Inc., Tacoma, Wa.; in addition, assets of Cheney California Lumber Co.. Greenville. Ca. and Cheney-Grant Lumber Co.,
Pondosa, Ca., separate partnerships. are being acquired. Cutting contracts on 195 million board feet of timber are being assumed along with the purchase of log inventories to support mill operations.
Cheney Forest Products at Central Point near Crants Pass, Or. employs B0 at the stud mill with 45 million board feet annual capacity, planer and dry kilns.
Cheney Lumber Co., Inc., located on the deep water port of Tacoma, operates a stud mill with 45 million board feet annual capacity, planer and d.y kilns and B0
SO-CAL COMMERCIAL'S MANUFACTURERS REP DIVISION

So-Cal Commercial announces the formation of its new Manufacturers Reoresentative Division. lt offers you the most effective, least costly way to market bui lding supplies and do-it-yourself home improvement products.
Manufacturers can depend on So-Cal's aggressive Twelve-Man Sales Force to make frequent calls and give quick In-Store Service to both Mass Merchandisers and Independent Retailers.
Let Us Prove We Can Do the fob For YouBetter and at less Cost
For more information and an analysis of your line's potential in this market contact us immediately. There is no obligation; it will be our pleasure.
employees.
Cheney California Lumber Co. at Creenville, Ca. runs a 70-man stud mill with 40 million board feet annual capacity, planer and dry kilns.
Cheney-Grant Lumber Co. at Pondosa on the Northern California border, includes a 40 million board feet stud mill, planer and dry kiln operation employing 70.
All four of the acquired properties will be integrated into and the products marketed through the L-P Columbia Corridor Division.
ALS Expands lts Facilities
American Lumber Species, Inc., through its president Leslie L. Neadeau, has completed negotiations for a group which has acquired Mountain Milling, Inc. at Rocklin, Ca., a lumber remanufacturine facility. See related story" page 3f.
It will be greatly expanded to accommodate such additional services as resawing, air drying. pattern working, regrading, etc. Spur tracks allow for shipment into Eastern and Canadian markets, as well as West Coast customers.
American Lumber Species, Inc. has been retained by the purchasers as managers of the plant and will oversee all operationso production and expansion programs.
Neadeau indicates that upon completion of planned expansion "the plant should be second to none of its type in California."
trEilcnx utrlr!n
DG Shclter Products New Dtv.
DG Pacific, a brand new division in the DG Shelter Produ,cts golrp, has been created to import mahogany plywood and other wood products from the Orient which are used by DG Shelter Products' manufacturing plants in the U.S., according to James W. Leonard, v.p., shelter products, DiGiorgio Corporation, San Frartcisco, owner of DG Shelter Products, Southeast Asian Lauan plywood, used in the production of preprinted wall panels by the Hearin Products div. of DG Shelter Productso will be one of the principal products imported by DG Pacific. "DG Pacific is responsible for a steadily increasing flow of lauan plywood to our wallpanel production plants in Portland, Oregon, and Jacksonville, Fla." Leonard commented. "DG Pacific will also coordinate the importation and distribution of other wood and related products through DG Service Centers to markets in the U.S. and other countries."
Newly-appointed president of DG Pacific is Michael E. Lawler, 37, formerly exec. v.p. and one of the founders of the Hearin Products div. of DG Shelter Products.
DG Pacific will be headquartered in Portland, Or., with sales and liaison offices in Hong Kong.
ALS in Truss Sales
American Lumber Species, Inc. has been selected as sales agency and manufacturer for Woodbar joists, a Koppers Co. continuous chord truss system for residential. commercial and industrial construction.
Manufacturing will be at Mountain Milling, Inc. under an arrangement with ALS. See related storyo page 30.
A distribution system to serve the California. Nevada and Southern Oregon markets is being set up by ALS.
Leslie L. Neadeau, ALS president. feels that this is one more of
the manv ."rni"rl their wholesale/brokirage firm can offer their customers.
The firm also recently added Autex, a computerized lumber trading service.

New United Wholesale Plant
Construction is underway by United Wholesale Lumber Co., Montebello, Ca., for a plant in Visalia, Ca., to manufacture pallets and industrial lumber.
The firm is a subsidiary of Fruit Growers Supply Co., supply affiliate of Sunkist Growers, Inc. , the California-Arizona citrus marketing, cooperative, headquartered at Sherman Oaks, Ca. J. T. Nickell, president of Fruit Growers Supply, said the new $500,000 plant will provide pallets and other lumber materials to 35 Sunkist-affiliated citrus packers in the San Joaquin Valley and will make its services available to other agricultural, industrial and commercial concerns in the area. Initially some 12 to 15local people will be employed.
For Fine Quality Bi-Folds
The firm's pallet making operation at Montebello is one of the largest in the southwestern United States. It handles a full range of palletso crating materials and skids for transporting steel, drums, and many other commodities.
PERS@NALS
George Kersey, Plywood L.A., dnd Larry Moore, Timber Products, recently visited Eugene and Pbrtland, Or.
C. Calvert Knudsen, a Weyerhaeuser senior v.p., has been elected to the board ofCascade Corp., Portland.
John T. Barrett is now director of lumber sales central for U.S. Plywood, based in Eugene, Or.
John F. O'Connor has been named mgr.-lumber purchasing for Evans Products' bldg. mtls. group, re- ports Pete Koehler, exec. v. p.director of manufacturing.
Harold O. Schadt (group leader) and Jim Hackett,- also with American Plywood Assn.; John J. Connors, Simpson Timber, Seattle; Charles M. Doolan, Willamette Industries, Albanv. Or.: Victor A. Durham. Hardel' Mutual Plywood -Corp., Olympia, Wa. ; Hal Matthews, Gold Rey Forest Products, Beaverton, Or.; Roberts W. Radcliffe, St. Regis Paper Co., Tacoma, Wa.; Douglas A. WestenhaYer, Jr., Louisiana- Pacific Corp. , Portland: and William G. Wysong, Brand-S Corp., Corvallis. Or., comprised an APA trade mission just back from a development trip to Japan.

Jerry and Alva Joyce, Palmer G. Lewis Co., Bremerton, Wa., are back from a Hawaiian vacation.
\ilayne Gardner, exec. v.p., Lumber Assn. of Southern California. is one of a number of Western lumbermen among a national group on a26-day trade development tour to Australia and New Zealand. Others include Inland Lumber Co.'s Fred Thomson and Oregonihn Roger Conrad.
Glenn Wyer and Neil DeWitt have joined the sales force at South Bay Redwood Co., Orange, Ca.
Stanley J. Starkey has been named to head the manufacturing operations of American Forest Products, replacing Howard l{. Blagen who has also resigned as a director of the company. Starkey is a 25-year veteran with AFP.
Leo B. Maskill is now superintendent of Union Pacif,rc RR's California div.. HQ'd in L.A. He succeeds Morris L. Samuelson who transfers to Salt Lake City as asst. director of safety, Utah-Nevada-California district.
Jerry Donahue has been named bldg. materials sales mgr. for Louisiana-Pacific's Weather-Seal div., according to Robert E. Galleher, div. g/m.
Donald Orsi is the mgr. of So-Cal Commercial's manufacturer's rep div., reports marketing exec. Dick Freeman.
Ron Butter is now branch sales mgr. of the Los Angeles servicenter of Commercial Plastics and Supply.
Charlie Reynolds is now with Morgan Staley Lumber Co., Lake Oswego, Or.
Bingham Klrk, American Forest Products' international div., has been appointed to the WWPA's export committee; Vincent A. Rocco, Jr., is the new AFP office service mgr.; and Ralph V. English has jdned the sales training program at Fresno.
Reuben F. Richards has been elected to the board ofPotlatch Corp., replacing Edward L. Palmer.
Willis H. Gill is now heading Pope & Talbot's operational services group; succeeding him as operations research mgr. is William R. McAlister.
Phil Harris celebrated his 22nd anniversary with the Palmer G. Lewis Co. the lst of this month.
Len Johnson hasjoine<i Benchmark Log & Lumber's trading staff in Spokane, Wa.
J. Bruce Fulton is noff a v.p. for Crown Zellerbach with special responsibilities in timber and wood products.
Richard D. Witt is now president of Clarendon Industries. a Phoenix based subsidiary of Southwest Forest Industries specializing in mobile home financing.
John Hunter, Ca. district sales mgr., Filon, won an all-expense paid trip to Mexico City in a company sales contest.
William H. Morton, president of American Express Co., has been elected a director of Boise Cascade.
Eugene C. Blankenheim has been elected a group v.p. of Diamond International Corp.
Gary O. Woods, Jr. is the new Western regional mgr. for Commercial Plastics and Supply.
"Tony" Gallagher is now handling the output of Publishers Forest Products' Burney, Ca., mill from Portland.
Dana Drew is now West Coast sales mgr. for Evans Products Paint div., reveals M. R. Farley' gen' sales mgr.
James W. Kynes has been elected to the board of Jim Walter Corp.
Thomas S. White has been appointed marketing services mgr. for Eaton Corps.' Iock and haidware div., announces William E. Butler.
Clyde Dickinson, Vancouver, Wa., and John Price. Tacoma. Wa., have received 25 year service awards from the American Plywood Assn.
Charles E. Caprye is now mgr. of Kaiser Gypsum's Seattle plant, says paul J. Franklin, mfg. v.p.
Fred S. Hazzaril is now in plywood exports for Publishers International Forest Products, Portland.
Jerry G. Koch is now sales mgr. for Oregon Pacific Industries' Tacoma, Wa., warehouse, according to Darrell Robinson, OP president.
L. E. "IXnk" Wilson has retired after 45 vears as loesine msr. at Haoov Jack. Az.. I5r Souihwest Foi6st Industries. He was hired in 1928 and never missed a paycheck with the company.
Kathy Stefano is the new
receptionist/sec. for Al peirce Lumber Co. , Newport Beach. Ca. replacing Maryann Stanley who left to get marned.
Jim Jones, Foster Lumber Co., Vallejo, Ca., made a quick trip to Anaheim, Ca.. for the lst concat of the new Orange County Hoo-Hoo club.
Mark Lofland is back at it at South Bay Redwood Co., Orange, Ca., after his lst vacation in two years.
Paul Penberthy, Sr., Penberthy Lumber Co., Los Angeles, Ca., has returned from an extended tour through the Far East.
Roger Baron, Western Building Material Assn. staffer, is back on the active list followine a hospital stay and recuperation after b-eing rushed to the hospital for a collapsed lung.
C. E. "Chuck" Spoor is now on Twin Harbors Lumber's Aberdeen, Wa., sales office.
Dave Dover has been advanced to Brand-S Corp. sales mgr., Corvallis. Or.
Sam Bass is managing Dutton Pacific Forest Products' new Kent. Wa.. plywood distribution warehouse. Gordon Brown is new as a sales rep. in the Seattle area.
Tom Bursegaard is now with Pioneer Products, Inc., Anacortes. Wa. He's ex-president of LakesideWestern Lumber Co.. Mt. Vernon. Wa.
Mike Huycke is now with Noble Lumber Co. in Eugene, Or.
Jack Davidson, Davidson Plywood & Lumber, Carson, Ca., is back from a recent photo safari to East Africa.
Fred R. Kingman, Jr. has been named merchandising mgr., Simpson Timber Co., Seattle, reporting to Dean Matthews, mgr., adv. and promotron.
Dan B. Hogan has been elected a v.p.-bldg. mtls. services div., by Boise Cascade.
Ross A. Johnson, 28, has been named acting gen. mgr. of the Ponderosa Pine Woodwork Assn., following Thomas J. Klotter's retirement, according to Bob Herbst, v.p., Western Wood Products Assn., which has a management contract with PPW.
Harry D. Smith, sec.-mgr., Northwest Hardwood Assn., Tacoma, Wa., reports the dates of their spring meeting are now May 1618, Red Lion Motor Inn, Victoria, B.C.

Home lmprovement Boom
According to the United States Department of Commerce, the home remodeling and maintenance business is a $17 billion market. While industry sources claim the market's true value is closer to $20 billion total, one thing is certain whatever the precise figures: the do-ityourselfers are gaining so many converts that home remodeling promises to be one of the fast growing markets in the country over the next several years.
Improvement of the domicile is the first priority for 42% of all Americans when it comes to spending their discretionary income. So says R. H. Burskin Associates, an independent consumer research firm, after a recent nationwide survey.
The study shows that the desire for home improvement is consistently strong among all segments of the population with the exception of 18-24 year-olds whose first preference is a new car. The vote for improving the home reaches its highest intensity among *o-".t 2"5-34, the fastest growing age group.
The number of home handymen is at the 20 million mark. Over the last decade, national dealer figures reflect this fact with sales to the individual home owner ising 50Vo compared to sales to professional contractors.
lmportance of Distribution
The National Building Material Distributors Assn's. past-president, Milton J. Orr, recently remarked on the growing importance of the NBMDA distributor in the marketing of building material products.

Sales by distributor warehouse members is approaching $4.8 billion annually. Estimated member investment in warehouses and land totaled $444 million in 1973 with inventory and receivables assets running at the $780 million level. The association's distribuiors employed an average of 2I,000 people throughout the United States and Canada working a total of 168,000 daily man hours.
"In order to sustain a sales volume of $4.8 billion, NBMDA members have an investment approaching $1.25 billion plus the time and talents of 2I,000 people. To effectively manage this investment we, as wholesale distributors, want and need the assistance of our manufacturing suppliers to help us each year to develop our bu_stne^ss plan, market plan, operating forecasts and sales forecasts."
Discounter's Theft Problems
Thieving employees in discount retailing runs $f 02.53 per apprehended employee, compared with only $9.24 per apprehended shoplifter, according to a new study of 1,188 discount department stores by Mass Retailing Institute.
Employee apprehensions ran 37o of the total employment in the average store; 3l7o of the apprehended employees were prosecuted, and927o of those were convicted.
:ri.ria:lj:$rw
MAll{ SIREET, Port Gamble, Wa., reflects extensive restoration that earned honorable mention for Pope & Talbot in the U.S. Department of Transportation's 1973 historic site preservation competition. Port Gamble is the oldest continuously operating sawmill in the U.S. with town's developer, Pope & Talbot, cunently involved in a maj-or restoration to preserve its historical significance. Virtually allthe homes and c0mmercial Dull0lngs nave been restored to their original mid-nineteenth century New England architectural style.
Record Pallet Production
Production of wooden pallets set new records in 1973, according to William E. Sardo Jr., exec. v.p., National Wooden Pallet and Container Assn. Although final figures are not yet in, he said the past year will show the greatest gain in a single year in units produced by the pallet industry.

ln 1972, more than 154 million wooden pallets were produced, consuming 3.86 billion board feet of lumber, or l0.L47o of national lumber production. The '73 lumber consumption figure is expected to be about I0Tohigher.
He said the 1974 outlook for pallets is "excellent" and will exceed 1973's record-shattering production. Increased demand, he explained, will result from formation bf a national pallet leasing system and plans of the U. S. Postal Service to palletize most bulk mail shipments, particularly magazines. Sardo said raw material scarcity is a problem, however, because of hardwood shortages. NWPCA is working on a proposed Southern Pine pallet specification.
Hardwood Flooring Demand
Hardwood flooring producers, plagued by continuing lumber and manpower shortages, and still feeling the effects ofrecent government price controls, have, on the plus side, s"ett signs in the past year ofthe possibility of recovering some of the industry's residential construction markets.
"It is impossible to put a yardstick on the unsatisfied demand for oak flooring," said Henry H. Willins, exec. v.p., National Oak Flooring Mfg. Assn.
He said hardwood flooring capacity is only 35-407o of the industry's peak capacity in 1955 of 25 million board feet a week. In addition, hardwood lumber shortages have curtailed production and a substantial portion of that capacity has been idle as a result.
The industry dates its loss-of-market problems to 1966, when, say industry spokesmen, an FHA decision to accept wall-to-wall carpeting as an alternative to hardwood o'finish" flooring, pulled the bottom out of the flooring market.
0nthe ball .rr
Redwood, pine, hemlock, cedar and fir* are right up our alley. One call to Hobbs Wall gets the ball rolling at once. lt puts you in touch with the output of over one hundred Western mills...for the right grades at the right prices, and the right
* cliln fl R, DRY & CRIfl|. B0AnDS. STUDS oltElls l0l{ fl ilBER CUnlil0SNew Fn@du@ts
ond selecfed soles oids for beller markefing
Adjustable Arm Rack
Jarke Corp., one of the largest manufacturers of material handling equipment, has recentlv develoned the newimproved Steeltree Cantil6ver rack.
This rack helps eliminate congested areas and provides adjustable, unobstructed, horizontal storage levels. Products such as wood that are stacked in long lengths can now be stored easily. These racks are easy to erect and can be rearranged or relocated to meet user needs.
Single or double sided units are available in heights from 8', l0' and l2'. Basic unit consists of two uprights either single or double, and a brace set, either 3' 61 6'.
As an example: If three uprights are required, then two sets of cross braceis will also be required. Arms are available in lengths from 12" to 48". Each arm is, removable and may be locked into any position. Capacity up to 3,0(X) lbs. per arm. Column capacities up to 36,000 lbs.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
neck. The coil spring is adjustable and flexible, and will fit straight or curved filler necks. It permits frle flowing of gasoline into the tank. It needs no key, and makes all lock-type caps obsolete. Made of heat-treated spring steel, it is plated.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l
Chain & Light Merchandiser
Angelo Brothers Co., the world's largest manufacturer of lamp parts, bulbs, lights and .fixtures, has introduced a new self-selline merchandiser. for chain and swag liglit components. '
Called The Angelo Chain and Swag Lite Center. it contains 600 each of hanger bolts, spring toggles, running thread studs, and swag hooks in achoice of six popular finishes. It also contains 400 pieces of pre-packaged chain in seven different finishes; plus seven complete swag lite kits, complete with chain, wire, switches and hooks.

Thev are finished in wood-erain. with gold trim, and offer customErs a'wide selection of components; not only for lights, but for other items such as room dividers, towel bars, drapery hooks, and hanging planters. Thti unit measures 36" x 18" x 80".
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca 91101.
Saber Saw Merchandiser
The new No. 55 GrifTin sabre saw merchandiser holds 100 blades skin packed on 55 cards. Included are blades for cutting wood, metals, plastics and composites. Some of the specialty wood blades are for scrolling, roughing out and flush cuts.
Teeth per inch range from 4 to 32 and the thicknesses from V8" lo 4".
All are skin packed on cards that not only give tooth numbers and cuttins capacity but also list materials eacf, blade will cut plus instructions for use. Blades fit all machines taking a standard Yz" shank.
Gee, Dad, a V-32!
Saves Energy And Expenses
A new low-cost, solid state electronic device that is designed to make a small dent in two of the bieeest problems facing Americans today-:- inflation and the energy shortagehas been introduced by Hybrinetics, Inc.
The device, called "Ener-G-Saver,' resembles an ordinary electrical plug, but is an actual energy and money saver, conserving 12 rhVo of electrical power. saving the user l2thVo on his light bill, and tripling the life of light-bulbs.
It can be used with any plug-in incandescent lamp. The device itself plugs into any electrical outlet, and the lamp in turn is plugged into it.
Inside its simple plastic case is a handcrafted array of sbphisticated electronic componentsa resistor, a diac, a triac, and a capacitor. When the lamp is switched on, voltage to the light bulb is reduced from the standard 120v to
I l0v. This results in a 12 t/z Vo reduction in power consumption, and hence a 12 VzVo savingon the user's light bill. Light output is also reduced, but the difference is said to be barely noticeable.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91l0l.
Stops Gas Thefts
Gas Guard is a newly-released gas siphoning stopper.
It automatically stops or crimps any siphon hose, and prevents vandalism in the form of putting foreign objects into the gas tank. With the gas shortage and high prices gas thefts from vehicles will undoubtedly increase.
Gas Guard is an entirely new gas tank closure that prevents illegal siphoning of gas from tanks. It installs in minutes. The coil inserts quickly, simply and permanently into any vehicle tank filler
Formica Corp. has expanded its "V-32" line of vertical grade laminates to include its entire collection of27 solid colors.
It provides a wide selection of bright colors to fabricators and manufacturers ofcabinets, fixtures and casework. Currently there is a strong interest in solid colors, according to the company.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll01.
MARCH,1974

Glue Via Pallet-Box
The Franklin Glue Co. has a new unitized shipping and display Pallet-Box for six oftheir ll-ounce cartridge adhesive products.
The Pallet-Box promises greatly increased handling ease with up to 30Vo greater sales potential from mass display merchandising.
Each pallet contains twenty cases nacked with 24 cartridses to a case. Six :'ranklin building adheiive products are available in Pallet-Box packaging: Construction Adhesive; a new nonflammable construction adhesive : Panel and Plywood Adhesive; Panel and Foam adhesive: and a new Metal Fram-
Ready-To-Finish Ladderback
A colonial style ladderback chair by North American Furniture Co. is finelv crafted of selected kiln-dried oak with natural cane fiber seat: the new ladderback chair is priced considerably lower than finished versions.
It offers a variety of decorator possibilities for finishing with natural lacguer., stain or paint to match existing Iurntture decors.
The new chair is fully compatible with all other colonial style furniture in the company selection.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
lmproved Power Trowelers
An on-the-iob survev of concrete contractors using many different brands of power trowelers revealed a common concern. Handles and guard rings on their machines were breaking or bendins under the tremendous dav-today stiain these machines must enclure.
So, Goldblatt's 1974 Power Trowel-
ing and structural adhesive.
Mass packaging in pallet form provides better consumer service .tqro.ugh easier warehouse handling, minimizes individual carton damage in transit and offers greater utilization of warehouse or floor space. Inventory control is also simplified.
Each Pallet-Box becomes an instant display island with a large full-color display sign included. Studies have revealed in the construction products field, adhesives provide the highest profit to sales ratio based on a Der sq. ft. of display space analysis, th-e coinpany claims.
WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.
ers are equipped with strengthened handles and a larger size and heavier gauge tubing. in .the guard ring The company marntarns a stnct pollcy oI constantly reviewing and monitoring every piece of equipment.
Goldblatt builds 28", 36 " and 43 " Power Trowelersall of which are dependable, time saving and guaranteed to give a professional finish, the company says.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.
Colors, Texture: Picadilly
Bright colors and deep texture mark the newest paneling from GeorgiaPacific. It is called Piccadilly, and comes in six bold, contemporary colors.
Piccadilly brightens up any interior, but is especially suited for kitchens, nooks and bedrooms.
It can be used in combination with bright-colored paint or wallpaper, or even in combination with woodtoned panels for unusual decor effects. Piccadilly's a snowy-white panel that
comes with grooves and simulated woodgrain pattern in six fresh, mod colors.
If you want to set the stage for the bold. contemporarv look. Piccadillv paneiing does it best. It is ad practical al it is handsome. Its easv-care finish stavs new looking for year's. And it has rbceived the Good Housekeeping Seal of Approval.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Low Cost Air Filter
A revolutionary air filter developed by Pure Air Filter Int'I. (ES 46-,10) is a throw-away filter claimed to last up to 6 months under normal operating conditions.
A pleated filter with 16 pleats per foot, provides 46 times the face area ofa fibreglass filter
It is drv. non-woven and is securelv laminatedto a supporting wire mat.
Four times more efficient than a throw-away fibreglass filter, it offers less resistance to the air flow.
WRITE: The Merchant Masazine. 573 So. Lake, Pasadena, Ca. 91-101.
New Radial Panel
General Plywood's new pre-finished panel uses American softwoods for core and back with radial construction. This radial build up of the core and back layers of equal thickness is similar to the idea of the radial tires on your car which makes them much stronger and hold their shape better due to the radial construction of the ply.
With this new radial construction General Plywood says it can make the panel core and back layers of American softwoods and keep the price down and the quality up. Of course, the prefinished front surface is still hardwood in a choice of l2 species and 30 colors, (Please turn to next page)
tpEClEt...lilk tha bill
AMERICAN LUMBER SPECIES specializes in supplying hard to find species, cuts or grades, in domestic softwoods and hardwoods. Don't waste time - Call American Lumber Species-we can fill the bill fast.
facilities.
includine the popular extra wide grooves 6nd 12"'wide planks.
This new construction has no knot holes or voids "telegraphing." The final prefinished product has all the style and quality of previous General Plywood panel products without the high price tag due to skyrocketing costs of import core source pnces.
All styles- of the new pre-finished panel product may be purchased in truckloads or ltl quantities.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101.
Trade-in Your Old Hammer
Up to $100 worth of accessories are bein! given purchasers of Skil Corp. rotary and demolition hammers when they trade in their old hammers.
The trade-in offer is part of the celebration of their 50th anniversary year.
The trade-in programwhich will accept any make hammer, in any kind of conditionwill be in effect until May 30. Accessories available include fluted percussion carbide bits, adapters, core bits, bushing tools. chisels. and many others.
Skil hammers involved in the program, and the value of accessories, at manufacturer's suggested prices:
2220 Demo-Hammer ($100 worth of accessories with trade-in) tool impacts with a | % lb. striker, has a reaction damper system to reduce vibration. It
delivers 1850 blows per minute tbr breaking concrete.
736 Rbto-Hammer ($100 worth of accessories) delivers 2300 blows per minute, accepts carbide tipped bits as well as hammering tools.
728 Roto-Hammer and 732 Roto-Set Hammer ($80 worth of accessories) both models penetrate fast and can operate up to 200 hours without need for lubrication.
707 Roto-Set Hammer and 726 Roto-Hammer ($60 worth of accessories). The707 is lighter than any other anchor-setting hammer available. The 726has a core bit capacity ofup to 2" in diameter.
706 Roto-Hammer ($40 worth of accessories) at 9 Yz lbs., tool is excellent for working in tight quarters or overhead. It drills holes up Io Te" in diameter.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91101
Two-Year Door Warranty
The warranty coverage on Stanley's Sta-Tru line of entry door systems, garage doors and mechanical components of Astro automatic garage door openers has been extended from one to two years.
This places Stanley among the first major building suppliers to extend their warranty to coincide with the l0-year warranty program recently established by the NAHB to cover new single fam-
ilv and condominium housing. - Stanlev Door Systems is a major manufacturer of metalclad entry door systems, garage doors of metal and fiberslass and automatic garage door openErs. Their line of residential and commercial building products are distributed and serviced nationwide'
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.
Heavy Duty Aqua Gun
A new heavy duty aqua gun, tnodel #455C, offering 39 spray positions from fine mist to jet stream, has been introduced by Melnor Industries.
It can be operated with either left or right hand. Exclusive 2-part construction separates water flow from the insulated hand grip, allowing for spraying of boiling hot or ice-cold water. while delivering 20Vo more water flow.
Made of chrome-plated zinc and unbreakable Cycolac, with a cushioned front bumper guard to prevent damage when dropped, it is guaranteed for 5 years from date ofconsumer purchase, and is available in six attractive color combinations.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Shingle Panel Display
A brand new display of new Shakertown Shingle Interior-Tex Panels, which consist of Western red cedar
shingles bonded into 46 tl" lons selfaligning panels, is available to dEalers featuring the product.
The shingle panels, with rough textured shingles of various widths, grains and knots, create rustic interior accent walls for homes, apartments and offices. They are appli-ed to the display in three courses to show customers the eye-appealing beauty of the handsome shingles and bold lines formed by the butts.
A full-colorphoto illustrates the strikingly dramatic effect of the shingle panels on a rec room wall. The 31" x 37/2" unit. which is drilled for wall hanging, is an ideal display to stimulate salei td do-it-yourself apilicators.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91l0l
Durable New Window Line
Two window lines with a new finish that fuses four coats into one and is said to last twice as long as field-applied finishes are new from Scovill's Caradco wood window and door div.

The four-in-one fused finish. called CARkote, is claimed to give builders and homeowners windows with superior resistance to dirt, discoloration, ice and dents. It is available in Caradco's C-100 double-hune windows, and C-2QO casement and lwning windows.
The new finish is applied to exterior surfaces of windows and frames constructed of kiln-dried wood. The inside ofthe sash is left unfinished so that the choice ofpaint, stain or varnish is left to individual taste.
Both lines are constructed with insulating gasket to save fuel and assure comfort and to take removable matching vinyl grilles for the divided-pane look. The grilles are optional. They also have built-in screens and removable sash for €asy and safe cleaning.
The double-hung windows also have
GERMICIDAL LAMP in this newest appliance for personal hygiene effectively destroys germs, produces ozone lor a fresh, clean, odor free bathr00m, according t0 the manufacturer, Stir-l-Lite Corp. Opening and closing unit controls otf/on; it draws only 4W of current. Cabinet is 20 gauge metal with baked enamel finish.
stainless steel weatherstrip that acts as track and tension spring counterbalancing. Tfe casement and awning windows' features include four-edge double weather stripping and hidden hinges. hidden
WRITE: The Merchant tr 573 So. Lake, Pasadena, Ca. 9l-l0l nt Magazine, Ca. 91101.
Torch lt
Tescom's "Little Torch" sives craftsmen and hobbvists critical cdntrol in all kinds of small-scale welding, brazing and soldering tasks.
It can produce a flame with temperatures as high as 6300' F. lt allows heat to be applied rapidly to extremely small areas without damaging surrounding surfaces.
Designed to be held like a pencil for greater control and precision. it has interchangeable tips. The torch can weld metals as small as .002" wire and as heavy as 16 gauge steel.
Flame temperatures can be adjusted to accomplish a variety of welding, brazing and heating tasks; available with or without fuel regulators and pressurized gas tanks.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.
Gives You A Lift
Recently introduced by the AllisChalmers Corp. are single and double reeved lever operated chain hoists for use in a wide variety of lifting, pulling, stre.tching, dragging, tightening, straightening and toppling jobs.
Both unrts have a 4.7 sat'ety factor, among the highest for any tool in their class. The single reeved unit has a I,000 lb. lifting capacity compared to 2,0fi) for the double reeved unit. Lieht 5 % lb. weightof the small unitand ir/ztb. of the large unit assures easier handling.
Flexible lift chain operates over a pocket lift wheel to assure realistic 98Ib. handle pull on the small model and 100 lb. on the large model at maximum load.
Ratchet moves up to four teeth per stroke for fast oper-ation and provides positive braking action at any point in lifting or lowering for safety.' -
Other features include "weatherized" precision parts, simple unit design with less parts for reduced maintenance, flexible link load chain with 20 times more life than wire rope, short handles for extremely close operation, 4' standard reach,12" handle length and 3116" alloy steel chain.
WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 91101
The Big Night Out
rn HE Los Angeles Hoo-Hoo club, second oldest in the I international fraternity, held their annual Valentine's dinner dance last month and it was second to none in good times and fun for those making the scene.

Held in picturesque Chinatown, the evening had it all, drinks, dinner, dancing and door prizes.
Highlight of the evening was the singing of the Hoo-
Hoo song by Dee Essley, D.C. Essley & Son, who soloed a chorus or two and then led the group in a mass sing. Quite a performance by a remarkable and vigorous man who will celebrate his 80th birthday this July.
President John Eckstein performed the door prize drawings, parceling out a goodly number of goodies to the lucky ladies.
Who cares if it raans or treezes?
T)ESPITE rotten weather that included a week of IJ\savy rain and snow-closed mountain highways, Shasta Cascade Hoo-Hoo Club drew nearly 190 to their January concat that initiated lB into membership in the lumbermen's fraternity at Redding, Ca.

Boasting an initiation team headed by the international organizationos president (read Snark of the Universe) Philip Dawson and other luminaries such as Jim Jones, Bert Lebec, Ed Nolte and Darrell Pardee, the following became members: J. D. Austin, J. W. Baker,
O. W. Caudill, Jr., Don Cherovsky, R. A. Cramer, M. K. Dippel, G. R. Ensworth and L. C. Foster.
R. A. Callagher, G. Gillespie, Jr., J. Gromacki, D. B. Harper, R. V. Hayes, J. M. Jenkins, C. M. Karns, D. C. Possehn, C. P. Rasmussen and C. W. Scott.
Reinstatements were as follows: D. Waters and D. C. Williarnson.
The life membership raffle was won by Vince Besinque, Lane-Stanton Lumber Co., City of Industry, Ca.
Hardwood paneling and mobile homes
by Wllliam J. Groah, technical director Hardwood Plywood Manufacturers Assn.wall paneling was lauan and other tropical hardwoods mostly supplied by Asian and Pacific countries.
Story at a Glance
This article was originally part of a speech presented by Wm. Groah to the successful Third Asian Plywood Conference, held recently in Seoul, Korea . . paneling's changing role from decorative to structural in mobile homes as well as the Droblems of new reoulations and their effects on -products and sales, are described.

rTr HERE are two important factors r in understandingthe wall paneling market in the United States. The first is the change in the ratio of types of housing units now being built. The second is the nature ofthe regulations that control the manufacturer of these housing units.
The largest volume ofwall paneling is used in single family on-site constructed homes and in mobile homes.
A third important market for wall panels is the remodeling market which includes improving and expanding older housing units. It has been estimated that $18 billion dollars was spent in remodeling in 1971. This amount includes multi-family homes as well as single family homes.
A survey by the Hardwood Plywood Manufacturers Assn. indicates that 5.3 billion sq. ft. (500 million sq. meters) surface measure of prefinished wall panels were shipped to United States markets in L972. Approximately 807o of this
While the mobile home market by total dollar volume is smaller than on-site constructed homes and remodeling, it is very important for the hardwood plywood wall paneling manufacturer. A number of studies have shown that the average mobile home utilizes about 2,000 sq. ft. (185 sq. meters) surface measure of wall paneling. In I97 2, approximately 1.2 billion sq. ft. (ltl million sq. meters) of plywood was used in mobile homes.
Hardwood plywood is the primary interior wall material in these homes because it is light in weight and does not crack or split when subjected to over the road transport.
Hardwood plywood is important in resisting wind loads perpendicular to the.length of the mobile home. Since the length of these homes are typically five or more times longer than the width, the short transverse end walls and the interior partition walls can be subject to fairly severe wind loads. Hardwood plywood wall paneling has an important role in resisting these wind loads.
In order that a mobile home be structurally satisfactory, the designer has to have proper engineering data which describes the mechanical property values of various building materials used.
Plywood is cross laminated and the mechanical properties parallel to the wood grain direction of the surface are different from the mechanical properties perpendicular to the wood grain direction of the surface.
In order to provide the State of California with the engineering data that they require, the Hardwood Plywood Manufacturers Assn. has sponsored several series of large
.gcale rackingtests. In addition, cer: tain theoretical section property values have been computed for 3.6mm, 4.Omm, 4.4mm,4.9mm, and 5.Smm thick plywood panels. These section property values are'used by mobile home engineering designers in securing design approval from the state.
The section property values depend on certain physical features of the panel. Features such as the thickness ofthe face, back, and core veneers are very important. In addition, the density of the wood species; the overall thickness of the panel; the number, typ€, and location of open defects; and the depth and number ofsurfacb v-grooves all have to be known in order to compute the structural section property valu'es.
Engineering data developed for various thicknesses of hardwood plywood was supplied to the State of California in 1971. These values are now being revised to more realistically describe the products being made today. So that the engineering values to be used in the future by the mobile home designers in the State of California have meaning, the panel features as outlined above have to be described. Wall panels used in mobile homes must conform to the panel features as described.
Because of the complexity of the mobile home construction standard, when we speak of the requirements of a single stateo it is important to realize that the impact is not confined to a single state, but many states. Mobile homes sold in California can be shipped from almost any western state. Mobile homes produced in California can be shipped over the western part ofthe United States. In addition. with each passing month, there is a tendency for other states to more strictly enforce mobile home construction standards.
There have been changing patterns of home construction in recent years resulting in the mobile home becoming an important part of the single family housing mix in the United States. Thin hardwood plywood
wall panels, which until a few years ago, were considered only decora- j tive interior wall covering, are now structural products.
There has also been increased I emphasis on standards, safety, and I consumer protection during the past I few years.
Energy Conservation
Two booklets relating to industrial energy conservation measures are from the U.S. Government Printins Office. Prepared by the Office of Energy Programs, U.S. Department of Commerce, the bookf ets are entitled. " How to Start an Etrcrgy Management Program" and "33 Money-Saving ll/uys ta Conserve Energy inYour Business." Theycan be purchased from the Superintendent of Documents, U. S. Government Printing Office, Washington, D.C. 20402, 25c each.
Roof Disc Stapler
An illustrated 4-p. brochure that describes the work-saving t'eatures of the Disc-A-Matic roof disc stapler is being offered by Bostitch. The Stapler. is best used on roofs of most large commercial buildings to attach base sheet to a nailholding deck.
Maintenance Platform
A nerv 6-p. illustrated application and operations brochure is norv available free on Economv Engineerinu's new maintenance p[atforln called the Uppup. Detailed photographs shorv it in vaflous uses.
Timber Supply
The complex facets on the problem of timber supply and holv it can be solved are outlined in a nerv free booklet. "fhc Timber Supply Issue," by the National Forest Products Assn. Write NFPA, 1619 Massachusetts Ave., N.W., Washington, D.C. 20036.
Weatherstrip Guide
The first guidebook (20.p) prepared specifically for industralized builders on weatherstrip and thresholds is available free. lt shows horv to cut costs while selecting the best performing weatherstrip and thresholds and solve problems of industrialized building, such as coping with doorway gaps opened as the structures or components are moved. lt furlher describes current product and technical development.
Free Reader Service
For furiher informotion on oll New Producls ond New Litero ture, write fhe Merchont Magozine, 523 So. Loke Ave., Posodeno, Co. 91 I0l. Pleose mention issue dote ond poge number so we con process your request foster! Thonks.
A Tough Sign
Available free is a full-color brochure describing abuse, chemical and fadeproof signs. SG L Graphics offers 10 colorful examples of Modulate (rigid) and Moducal (flexible) signs in practical applications. A representative list of companies using SC L Graphics' signs is included.
Flush Doors Described
Prefinished doors for commercial. institutional and residential construction are fully described in a new 8-p. fourcolor brochure from Simpson Timber Co. lllustrations and information on the Colutnbia, a prefinished hardrvood door; Lr,qnr'l', a prefinished hardboard door; and Lifeclud, a high pressure laminate door, are presented along with bi-fold units and unfinished flush cloors.
Superman? No, Palletman!
Updated and expanded literature on Pulletmutt power lift stackers (AllisChalmers) describes eight models ranging in lift heights from'74" to 150". Details covered include overall heisht. rvidth. straddle dimensions and lencth overall.
Lawn, Garden Sprinklers
A 28-p. full color free catalog from Melnor Industries. features "Sell-onSight" packaging on l2 best selling items.
Pick From 1,650 Tools
GoldblattTool Co. has just published its 1974 Tool Catalog listing over 1,650 quality tools. This 72-p. free color catalog contains complete descriptions and illustrations of all tools needed by cement, drywall. plastering and masonry tradesmen. It also lists many specialty tools for tradesmen in related fields.

Shingle Panels For Interiors
The rustic beauty and application ease of Western Red Cediir Shinsles in panels for irpplication to interior riirll: is shown in a new free brochure on Interior-Tex panels.
Two Research Reports
The following reports have been published by the Forest Products Research Soc iety and are available at 50c per copy from the FPRS, Dept.2,280l Marshall Ct.. Madison, WI 53705. (Payment should accompany request.)
(1) "A Murketittg Infounution Systenr For The Woocl Products Manufocturer" is a system based on values of relative marketing efficiency and price variances designed to help the wood products manager arrive at a more efficient allocation of marketine activitv.
\2) "Itnprot'ing Tlte Surfuc'e Quality Of Ripsart'tr Dry Ltunber" shorvs that surface quality can be improved when the teeth of circular saws cut as close as possible to the direction of the grain. This method also produces residues more suitable for pulping. Useful data on power requirements and sarvn surface quality are provided.
Wood Windows & Energy
In a new, fully-insulated house, it is a fact that wood windows with insulatins glass can save an additional 3V7t of th! remaining heat loss and reduce the homeowner's fuel cost by an equal amount. This statement is fullv explained with facts and figures in a free booklet by Ponderosa Pine Woodwork, an association of leading woodwork manufacturers and lumber suppliers.
Death & Disability
" W lren Qtrulitt ttnd Stabilitv Cctuttt," distlibuted free by the Kemper Insurance Group, graphically illustrates how the chances ofbeins disabled far exceed the chances ofdea[h in every age category. Write Kemper Insurance, Long Grove, Ill. 60049.
.Dock Accessories
Updated and consolidated literature covering its lines ofdock accessories is from Allis-Chalmers. Described and illustrated are stabilizing jacks, truck rvheel chocks, rail chocks, dock lights and dock bumpers.
Lock-Deck Decking
Full-color free brochure illustrates ways Potlatch's Lock-Deck decking makes possible many structural and design concepts beyond the commonplace. Uses pictured are for residences, school, condominiums and recreation center.
Remodeling Door System
Product literature is available on the nerv Sta-Tru "R" remodeling door system from Stanley Door Systems. It contains product information, available sizes, required opening dimensions, and how to determine the size door required.
Title Installation Handbook
The Title Council of America, Inc. has published a new and extensively revised 1974 Handbook for Ceramic Tile lnstallation. The free annual handbook provides quick reference details and a means for simplifying and standardizing installation specifications for ceramic tile. Single copies are free from the Tile Council of America, Inc., P.O. Box 326. Princeton. N.J. 08540.
kett@trs
NO IIIORE RIP OFFS
The Merchant Magazine
David Cutler, editor-manager
573 So. Lake Ave. Pasadena, Ca. 91101
Dear Dave:
I read with interest John Schick's letter that appeared in the February, 1974, issue under the heading "The Energy Opportunity," and the need to actively promote the use ot wood Products In lieu of steel. concrete and aluminum.

We, in the pressure treating industry, couldn't agree more fully with Joh_n's commentsl For years oui industry has been promoting the use of wood in construction. We have been telling architects and engineers to specify w<iod, and where decay or fire may pose a Potential problem, to make sure it is pressure treated with the proper chemicals.
We can only hope that a Positive attitude will prevail within the wood products industry, and once again participate strongly in those market areas that were allowed to be "ripped off' by
steel. concrete, and aluminum because of shortsiehtedness.
We, of-Koppers Co., will continue to help reverse the trend and have wood specified.
Very truly yours, Walter B. Smith Koppers Co., Inc.
Foidst Products Division
210 So. Avalon Blvd. Wilmington, Ca. %)744
LET'S
Dear Dave:
GET
VOCAL
I think I can respond to Harry Mendenhall's editorial (LMA News & Views, Feb. p. 26) in your publication by sending you a copy of a recent address I made at the Carolina and Ohio conventions. The only difference in our philosophies is in the method of presentatlon.
I agree with Harry and I think it's vital thatthe small businessman become more vocal about legislative and regulatory actions that are evolving from the state and natlonal governmental bodies. Harry is a real free enterpriser and I am delighted that he is part ofthe national association.
Best regards, Richard D. Snyder Exec. v.p. National Lumber & Building Material Dealers Assn. 1990 M St., N.W.-Suite 350 Washington, D.C. 20036
Dicle describes the cental theme for all his speeches this year as toLet's Get Back to the Competitiae Market Systern." To which we can onlY add', Amen. - editor.
Dear Dave:
Although we are not in housewares, your editorial (Feb. p.4) brings a point across that applies to anyone handling the same products as do discounters.
We are bombarded by big volume discount center advertising from 10, 30 and 80 miles distant. These firms are open eveninss and Sundays.
Usullly they are -staffed by low pay personnel who know very little or nothing about the products they sell and are indifferent to a customer's needs. This is the area that we cash in on. Our people are knowledgeable and can advise how to use and apply different products and materials.
We care about our customers; and because we do, we keep them in town.
If evervone applies this "we care" attitude. ihe rewards are excellent, especially now with the gasoline shortage keeping them home.
Best personal regards, Joe M. Campero Standard Luhber Co. 305 N. Grand St. Pullman. Wa. 99163
'nodt @, rryi& - tl.50). Af, o'drcrs !5q ,'-,r wotrd, min. 20 wordr (20 words - $7,00). ' Phoac nunber couilr at onc word. Boxcd dr t! cxtr.. Fmcy hcedline or tirders $il crtrr. Bor nurnbcrcd rds add 3t.$.
ddlcru HELP WANTED
YARD FOREMAN needed. Must be experienced; load trucks, tally, take charge and run the yard portion of our So. Calif. wholesale lumber firm. Valk Lrrmber Co., Riverside, Ca. Call (714) 684-905.
NEEDED: experienced wholesale lumber'salesman. Must have experience in wholesale lumber and plywood for aggressive, growth-orienled So. Calif. wholesale firm. Valk Lumber Co., Riverside, Ca. Call (714)684-9905.
EXPERIENCE & following. You can make money with us. Wholesale lumber salesman wanted. Direct mill & LCL. L.A. area. Write Box I10. c/o The Merchant Magazine.
MANAGER AND SALESMAN needed for retail lirmber yard in South San Francisco. Minimum ten Vears' exoerience. Steady job. Phone: (4t5) 761- l5 15.
SALESMEN wanted. Established Los Angeles area distribution yard needs sales personnel for lcl, direct and industrial sales. Please submit resume. Write ,box 107, c/o The Merchant Magazine.
MA'OR SOUTIMRN CALNORNIA
wholesale distributor seeking experienced lumber trader. Candidate must be experienced in Western lumber operations with emphasis preferably in pine & fir. Purchasing & inventory control. Background necessary with sales experience a definite plus. Posifion provides exceDtional-opportunity for participatitin in company's current expansion & diversification program with progression into senior management po- -sition. Salary & bonus conun€nsurate. Conlidential treatment. Reply Box ll2, c/o The Merchant Magaz'Ite.
SAIESNAil-IRAIIER
Top caliber sell to importerswhirlesalers. Challenging and permanent position with excellent growth prospects. Reply Box 3477, Santa Monica, Ca. 90403.
HELP WANTED
WE IIAVE an opening for an experienced, or relatively inexperienced. trader in our Whittiei office. If experienced, prefer a white species background. Exceptional opportunities for personal and financial growth. Call or write: Art Milhaupt, Fremont Forest Products, P.O. Box 1545, Whittier, Ca. 90609 or call (213) 945-3486.
OUB EIilPTOYEES IOIOW
we are in the market for a responsible, above average, highly motivated outside lumber salesman. In return we offer an excelent financial and fringe benefit program with a strong, expanding 43 year old company. Call Ray Van lde (213) 288-0860 or write Reliable Wholesale Lumber, Inc., P.O. Box 545, Rosemead. Ca. 91770, IN STRICTEST CONFIDENCE, OF COURSE.
TIATERIALS WANTED
Attention Pine Dimension Mills
Premium paid for yourclear, 2x4and2 x 6 pullouts. Accumulation basis, full truck and trailer lots. For company name and address, write box 5, c/o The Merchant Magazine.
REWARD
For information leading to pine stud mills which will pull their clears for a premium price, $tfi) cash money paid upon acceptance first order. Steady source of8'clear 2 x 4s needed. Reply to Box 6, The Merchant Magazine.
LU]IIBER WANTED
Twisted and weathered Douglas fir. 3 x 4 and wider by random lengths S4S. 4 x 4 and wider by random lengths S4S, also car pads. Hunter Woodworks (213) 775-2s44 & (2r3) 835-567t.
$bssibe Today
BUSINESS OPPORTUNITIES
LUMBER AND building materials business for sale or lease. Sales volume excess $2 to $215 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write box 47. c/o The Merchant Matazine.

FOR SALEAgglessive lumber & building materials store established in 1918. Excellent location across street from supermarket. Fast growing community. Reply Box 82, clo The Mer. chant Magazine.
LUMBER YARD & hardware store. Due to ill health. owner must sell operating lumber yard. For details write Wenholz Lumber Co., Box 498, Paramount. Ca.90723.
SERVICES OFFERED
LUMBER HAULING
c-Q TRUCKTNG rNC. (213) 638-7851 5501 East Century Blvd., Lvnwood. Ca. X)262.
FOR
FOIJR USED
Ross. Serial No. 1822
Ross. Serial No. 913867
Ross, Serial No. 913887
Hyster, Serial No. 28742
Approx. 500 Caffer Blocks
Price{ very reasonably (213) 6s5-9605
CONGRATIILATIONS: You are reading one of The Merchant Magazine's best read pages! Use it yourself when you need a person, or ajob, or want to let the lumber and building rnaterials industry know about ANYTHING.
Don't miss current trade news, merchandising ideas,'reports of building trendg technical features, indepth r.eporting on dealer activities, calendar of coming events, personals, news
M trM]G HANT
SAN
SPECIAL SERVICES-TRANSPORTATION

BUILDING MATERIALS-PAINT_HAFUWARE_ETC. MILLWORK.-DOORS-MOULDINGS
Alhambra Metal Products.......... (213) 28313731
American Dscorative Products .. ..(714) 623'1265
American Forest Products (Ceritos) '1213't 773-9200
Bel-Air Door Co. ...................(213) CU 3'3731
Berkot Mtg. Co.................... ..(213) 875-1163
Beverly Manufacturing Co.
Carvsd Doors, Inc. .(213) 75s{564 .(213) 576-2545
Colony Paints ......(2131 222'5111
Oiamond W Supply Co. ...(213) 685-9303
National Gypsum Co..................(213)
WASHINGTON
(206) 743.4222 coos BAY
(206)622-s0e8
(206) 425-7300
Ameilcan Lumber Specres
EUGENE
Al Perrce Compdny
American Forest Products
DG Shelter Products. N,lldgs. Drv.
Fremont Forest Products
Georgra-Pa( rlrc Corp
Inraad LumOer Company
Roldloo Lumber Co.
Tw,n Harbors Lumber Co
Unror Pacrtrc Rarlroad
WHITE CITY
American Forest Products Weyerhaeuser Co.
MEDFORD
Fountarn Lumber Co, fd
Unron Pacrlrc Rarlroad
RlDDLE C & D Lumber Co.
BOISE
IDAHO
Armstrong Bu'ldrng Malerals.......
Borse Cascade Corp. ..
DG Shelter Products, Serv. Ctrs. Div.
Georgia-Pacilic Corp.
Unron Pacrlrc Rarltoad
LEWISTON
Unron Pacrl,c Ra,lroad
POCATELLO
Unron Pacrlrc Rarlroad
iliilililIililil1l|ilil1ilililililil11il11ilt
PHOENIX
Ame.rcan Foresl Products
Ailzona Box Co.
Arrzona l\,4rllwork lnc
Duo-Fasl Navajo Drke Crty Lumbe, Co. Inc. .....
Fremonl Foresl Producls
Georgra-Pacrfrc Corp.....
Globe Inlernalronal ol Anz.
Weyerhaeuser Co
Duo-Fast Oregon
Georgra-PacrlrcCorp
Hamplon Lumber Sales

K & S Drstnbulrng Co
Loursrana-Pacrl'. Corp.
Nalronal Gypsur Co
Oregon-Pacific Industries. Inc.
Paramino Lumber Co
Poblishers Forest Prod.-Times N4irror
Unron Pacrlrc Ra' Ioad
Wes Coast runoe .nsp BJeau weyerhaeuser Co
ROCKY MOUNTAIN COLORADO
NEVADA
Nevada Wholesare Lumoe. Co.
DG Sheller Producls Nrk^el drv
U.r^n Pacrl c Rdrl'oad NEW MEXICO
ALBUQUERQUE
Ameflcan Forest Products
Chytraus Oscar E. Co Inc.
DuKP Crty Lumber Co.. Inc...
Georgra-Pdc'frc Corp
New Mex,co T,mber Producls
Frank Paxton Lumber Co
Sagebrush Sales
We,don T rmber Products Weyerhaeuser Co.
COLORADO
OBITUAROES
ARTHUR C. PEI{BERTHY
Arthur C. Penberthy, 82, died February 4, at his home in Arcadia, Ca.
A native of Menominee. Mich.. he moved to California in 1913 and was a longtime resident of Arcadia and Newport Beach.
Educated at the University of Michigan, he began his career in the lumber business with the Charles R. McCormick Lumber Co. in San Dieeo and Escondido and later homesteadeila piece of desert land in Imperial Valley for nearly nine years.
ln 1922 he moved to Los Angeles, resuming his lumber career with the Fred Goldine Lumber Co.. later rep- resenting nuirerous Tacoma, Wasti., tidewater mills.
He developed the West Coast Steam-
alr NEED:
trEitcnt urtEi g5- Incense cedar?
aNlouaotorruNrw pHoNE (9r6) 488-r
P.O. BOX 214881 SACRAMENTO, CA 9582i
ADVtrRlr[StrRS2 INDtrX
AMERICAN FOREST PROOUCTS
AMERICAN LUMBER SPECIES
BEL-A|R DOOR CO.
BERKOT MANUFACTURING.....
BEVERLY MANUFACTURING CO.
COOS HEAD LUMBER
c./o TRUCKTNG rNC.
CRANE MILLS.
cnowN CEDAR CO. ......
OANT & BUSSELL
DOOLEY REDWOOD LUMBER ..
ESSLEY & SON, D.C.
FAR WEST FIR SA1ES ., .. , ,
G & R LUMBER SALES ........,.

HEDLUND LUMBER SALES
HEXBURG LUMBER SALES INC.
HTGGINS LUMBER CO............
HILL LUMBER CO., MAX.
HOBBS WALL LUMBER @. .......
ship Co., which ran coastwise lumbdr vessels. Tacoma Lumber Sales, his own wholesale lumber firm. has offices in Los Angelei, Arcadia and Arcata, and has been in operation 45 years.
He was a member of the Jonathan Club of Los Angeles for 35 years, the
lngomar Club at Eureka and the Lumber Association of Southern California.
He is survived by his widow, Florence Brown; one son, three daughters, three brothers, 13 grandchildren and I great grandchild.
Complete Custom Milling Facilities: We like them BIG!
50 menwhocan putyou intouch withsome of the bestworkerc in the country.

lf you're looking..for hard-working, skilled men and women to help your company grow, people trained or educated to work within theirdisabilities, write to the Director of Vocati6n-at nenabiiitafio-n in ydur itate.
.
AI.ABAMA:
Mr. George Hudson
Di rector, Vocational Rehabilitation
State Board of Education
?l?9 E.South Blvd., Montgomery, Ala. 3611 I
ALASKA:
Mr. Leslie F. James
Director, Office of Vocational Rehabilitation
Dept. of Education, Pouch F
Ala,ska qffice Btdg., Juneau, Ataska 99801
AR]ZONA:
Mr. Thomas G. Tyrrell
Chief, Rehabilitation Services Bureau
Dept. of Economic Securitv
lq3q -W. Jefferson, Phoenix, Ariz. 85007
ARKANSAS:
Mr. E. Russell Baxter
Commissioner of Rehabilitation Service
Dept. of Social and Rehabilitailve Services
P.O. Box 3781, Littte Rock, Ark. 72203
CALIFORNIA:
Mr. Alan C. Nelson
Director, Dept. of Rehabilitation
Califorlia Human Relations Agency
714 P Street, Sacramento, Can-f.959f4
COLORADO:
Dr. Parnell McLaushlin
Director, Division df Rehabilitation
State Dept. of Social Services
Q!Q $.o_cjat Services Btdg., Denver, Coto. 80203
CONNECTICUT:
Dr. James S. Peters. ll
Associate Commissioner
Conn_. Division of Vocational Rehabilitation
600 Asylum Ave., Hartford, Conn. O6ibS
DElAWARE:
Mr. Don Kappes, Acting Director
Vocational Rehabilitation Service
qept. of Labor, 1500 Shallcross Ave.
f,Q.B_oI 1190, Wilmington, Det. 19899
FLORIDA:
Mr. Crais Mills
gir_ec_tol; Division of Vocational Rehabit itation
725 S. Bronough St., Room 254
Tallahassee, Fibrida 32304
GEORGIA:
Mr. Nathan Nolan
Director, Division of Vocational Rehabilitation
Uept. ot Human Resources
47.T.rinity Ave., Atlanta, Georgia 30334
HAtfAll: -
Mr. Kuniii Sasara
Administratoi, Vocational Rehabilitation
Dept. of Social Services
P.O. Box 339, Honolulu, Hawaii 96809
IDAHO:
Mr. Ray W. Turner
Director, Vocational Rehabilitation Services
State Board for Vocational Education
l50l McKinney, Boise, tdaho 83704
ILLINOIS:
Mr. Alfred Slicer
Director, Division of Vocational Rehabilitation
ltate Bd. of Vocational Ed. & Rehabilitatioii-
6?_3 E. Adams St., Springfietd, ilt. 62706
INDIANA:
Mr. Walter Penrod
Executive Officer, Rehabititation Services Bd.
1012 lllinois Buitdine
l7--W. Market St., Indianapotis, Ind. 462O4
IOWA:
Mr. Jerry L. Starkweather, Director
Div. of Rehabilitation Ed. & Services
State Board of Public Instruction
8-01.B-a-nkersTrustBldg., Des Moines, lowa50309
KAI{SAS:
Mr. Frank F. Hoge, Acting Director Division of Vocalidnat nelabil itation 6th Floor, State Office Btdc. Topeka, Kansas 66612
KENTUCKY:
Mr. Ben F. Coffman
Asst. Superintendent for Rehabilitation State Board of Education, State Office Blde. High Street, Frankfort, Ky. 40601
LOUISIANA:
Mr. A. Gus Landrv
Di rector, Divisiori of Vocational Rehabilitation State Board of Education
f-.p.^B_ox 4437I, Baton Rouge, La. 70804
MAINE:
Mr. C. Owen Pollard. Director, Bureau of Rehabilitation Services
Dept. of Health and Welfare
32 Winthrop St., Augustd, Maine 043^30
MARYI.AND:
Mr. J. Leo Delaney, Asst. State Superintendent State Board of Vocational Education
P.O. Box 8717, Friendship International Airoort Baltimore, Maryland 21240
MASSACHUSETTS:
Mr. Russell E. O'Connell, Commissioner Massachusetts Rehabilitation Commission
296 Boylston St., Boston, Mass.02ll6
MICHIGAN:
Dr. Ralf A. Peckham Dir. for Vocational Rehabilitation Services
P.O. Box 1016, Lansing, Mich.48904
MINNESOTA:
Mr. August W. Gehrke, Asst. Commissioner Division of Vocational Rehabilitation
-1-745 University Ave., St. Paul, Minn. 55104
MISSISSIPPI:
Mr. John Webb Dir., Division of Vocational Rehabilitation
1304 Walter Sillers State Office Blde.P.O. Box 1698, Jackson, Miss.3920-5
M]SSOURI:
Mr. William H. Keith, Coordinator Section of Vocational Rehabilitation State Board of Education, Farm Bureau Blds.
-l-6^l-6_[t{issouri Btvd., Jeffdrson City, Mo. 65ldl
MONTANA:
Mr. J. C. Carver, Administrator Rehabilitative Services Division, Qept. of Social and Rehabilitation Services
506 Power Block, Helena, Montana 5960f
NEERASKA:
Mf. Garry D. Cartwright, Asst. Commissioner and Da rector, Divisionof Rehabilitation Services
-2.3_3 South 10th St., Lincotn, Neb. 68508
NEVADA:
Mr. Delbert E. Frost, Administrator Rehabi I tation_Division, State Dept. of Health, Welfare, and Rehabilitation
3-99.-t!, -Qqffy St., Carson City, Nev. 89701
NEW HAMPSHIRE:
Mr. Bruce Archambault
C-hief, Vocational Rehabilitation Division
lO5 Loudon Rd., Bldg. 3, Concord, N.H.0330f
NEW JERSEY:
Mr. Arthur J. Sinclair, Director
New Jersey Rehabilitation Commission
Dept. of Labor and Industrv
John Fitch Pta2a, Trenton,-N.J. 09625
NEW MEXICO:
Dr. Robert A. Swanson
Asst. Superintendent for Vocational Rehab.
Dept. of Education, P.O. Box 1830 Santa Fe. N.M. 8750r
NEW YORK:
Mr. Adrian Levy, Assoc. Commissioner
The State Education Deot. Office of Vocational Rehabilitation
!_9-lv_qghjlgton Ave., Albany, N.Y. 12210
NORTH GAROLINA:
Mr. Claude A. Myer, Administrator
Division of Vocational Rehabititation
Dept. of Human Resources, 620 N. West St.
P.O. Box 26053, Raleigh, N.C. 27611
NORTH DAKOTA:
Mr. James O. Fine, Director
N.D. Division of Vricational Rehabilitation
19.?q N.Third St., Bismarck, N.D. 5ij-501
oHlo:
Mr. Denver L. White, Administrator
Ohio- Rehabil itation Services Commission
19-9Q -r.rpelsn Rd., cotumbus, 6hio 44229
OKLIHOMA:
M.r..Lowell E. Green, Administrative Asst. utvtsron of Rehabilitative and Visual Services
l-O-_B_o-l 25352, Oktahoma CitV, Oliia. 73i2f
OREGON:
Mr. Norm Silver, Administrator
State Vocational Rehabilitation Division
Ijept. ot Human Resources
999.-QS!!-aCe 9!., N.E., Satem, oregon 97310
PENNSYLVANIA:
Mr. John A. Hagan, Director
Bureau of Vocational Rehabilitation
Labor and Industry Blds.
7th_a_n_d Forster Sts. Hairisburg, penn. 17120
RHODE ISLAND:
Mr. Edward Carley
Chief, Division of Vocational Rehabilitation
1q &gnle4 St., Providence, R.t. O29Ot -
SOUTH CAROLINA:
Dr. Dill D. Beckman, Commissioner
Vocational Rehabilitation Deot.
400 Wade Hampto-n State Ofiice Btdg.
Columbia, S.C. 29201
SOUTH DAKOTA:
Mr. Ben F. Hins
Director, Division of Vocational Rehabilitation
20-0-W_est Pleasant Dr., Pierre, S.D. 57501
TENNESSEE:
Mr. O. E. Reece, Asst. Commissioner
Division of Vocational Rehabilitation
Suite 1400-1808 West End Btdg.
Nashville, Tenn. 37203
TEXAS:
Mr. Jess lrwin, Jr., Commissioner
Texas Rehabilitation Commission
1600 W. 38th St., Austin, Texas 78705
UTAH:
Dr. Harvey C. Hirschi, Administrator
Division of Rehabilitation Services
1200 Universitv Club Bldc
196 E_. Sguth Tempte, Satt LikeCity, Utah 84111
VERMONTT
Mr. Richaid W. Hill
Director, Vocational Rehabilitation Division Agency of Human Services
56 State St., Montpelier, Vt. 05602
VIRGINIA:
Mr. Don W. Russell, Commissioner State Dept. of Vocational Rehabilitation
4615W. Broad St., P.O. Box 11045
Richmond, Va.23230
$IASHIIIGTON:
Mr. Peter M. Jamero, Asst. Secretarv Vocational Rehabititation Services Division
Dept. of Social and Health Services
P.O. Box 1788, Olymoia, Wash. 98504
WEST VIRGINA:
Mr. Thorold S. Funk. Director
Division of Vocational Rehabilitation
State Board of Vocational Education, p&G Blde. 2019 Washington East,Charleston,W. Va. 2530-5
WISGONSlN:-
Mr. Adrian E. Towne, Administrator
Division of Vocational Rehabilitation
Dept. of Health and Social Services
I West Wilson St., Room 685
Madison, Wis. 537O2
WYOMING:
Mr. L. Owen Barnett, Administrator
Division of Vocational Rehabilitation
State Office Bldg., Room 305
Cheyenne, Wy. 82OOl
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