Altvantages Aduertising system

Golden Era Ahead

Your editorial "A Steely Resolve" in a recent issue (Nov., p. 6) of The Merchant was well spoken.

There have been tough times in the past that many of us have experienced in this industry of ours. We have been going through some reduced business activity these past months, to say the least, and are probably facing even lower sales volume well into next year.

You have reminded us that if we are to see it through to the inevitable "golden era," perseverance, adaptability to new ideas and change and plain old fashioned resourcefulness will be our ultimate salvation.

My congratulations to you again in publishing a first rate magazine. What a void in our industry there would be without it.

Russell P. Fritchey Palm Ave. Lumber 829 Palm Ave. Alhambra. Ca. 91803

Koa Aloha

We sure appreciate the swell job that you and your staff did on the recent article about Koa (October issue, pp. 8 & 9). It was a very flattering review of our operation. I just hope that we can live up to the nice things that you said about us.

Many thanks for a job well done.

Glennon D. Mueller President

Campbell-Burns Wood Products Co.. Inc 50 Kukila Street, Hilo, Hl.

WE'RE UP IN THE ROCKIES

Complacency seems to be the order of the day in many instances and we need more of the positive acumen in our business and social relationships.

We have a small organization in the Rocky Mountain area, A.R.M. (Associated Representatives of Manufacturers) interested in displaying their wares at small Mini-Home Shows in rural areas. Colorado enjoys a much better business climate than most of the states in the Union but it has been slow in many categories. Nevertheless, a good percentage of the fraternity embrace the sour and lugubrious attitude you refer to in your commentary. (See editorial, Nov., p. 6) The small letter, calendar and show schedule I make up each month recently had the following paragraph inserted: "Advertising has been arranged for each of the towns and there should be a big turnout at each location. We have had 350-500 in attendance at many of our shows in the past and with just a little effort on all our parts, we could make each demonstration a bang. With business the way it is, now is the time for the big push so all of us will be in on the ground floor as the turn-a-round arrives in the near future. We in the Rocky Mountain area enjoy a good business compared to the rest of the country and together we can handle the avalanche to our advantage when it comes."

.We are one of the fortunate companies who have not suffered a great downturn in business for '81. Our corporate thinking is, and will continue to be, one of optimism and dwell on the potential rather than the disasters of the times.

We need more of your editorials!

Rei Olsen

RW Specialties, Inc.

5301 Vasquez Blvd.

Denver. Co. 80022

Forklift Repairs Risky

Fatigue crack repairs on forklifts should be done only by a manufacturer or a qualified expert. Replace- ment of the equipment often may be advised.

In-house welding can destroy the strength of heat tempering.

(Continued I'rom page 59) factors in their business were facility, inventory and receivables. He stressed the role of people in a business, calling it number one in importance.

Jeff Thomas, Chandler Lumber, discussing the panel's theme: "Do you want to make it happen, watch it happen or ask what happened?" said that "we can make it happen by believing it will." He said the industry had been hurt by pessimism.