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Pacific Nw Meet

(Continued from page 39) economist predicted the prime rate would be in the l49o range early next year. There also should be a very slow recovery, beginning the first part of the year.

A panel headed by William Fishman, president, Bill Fishman & Affiliates, a marketing services company, San Diego Ca., examined numerous marketing problems and developed a number of answers for WBMA members.

Robert Jacobsen, Lloyd Lumber Co., Inc, Nampa, Id., and Joe Orem, co-owner, Bellingham Sash & Door Co., Bellingham, Wa., were the Northwest panel members. Much of the discussion had to do with meeting or beating competition with the mass merchandisers. One of the important ways of beating such competition is maintaining an image as a dealer in quality lumber with an extensive inventory, according to Fishman. The retailing giants can't and won't try to compete on this level.

Neither will they have the quality employee found in the locallyowned building materials outlets, he added.

All three members of the panel stressed the importance of offering the complete spectrum of prices on products such as panels. The dealer. should offer them everything from hardboard on up they said.

Speaking to the dealer who feels he does not want to carry the low quality products in this business, Fishman said, "You may not want to but you may have to."

What products should be displayed on the balcony of a new store? "Put up that merchandise you don't want to sell," the marketing expert told the dealers.

Jacobsen described a study made by his company that indicated even areas in a store with a low ceiling or a slight rise in the floor decreased the sales of products displayed in them. If possible, stick to a square building, he added.

"Don't put your buying mistakes on the end caps of the gondolas," Fishman advised. These are some of the best marketing areas in your store and should be used for promoting such things as seasonal items.

The convention offered a busv and varied program for the dealer's wives that included an aerobic fitness workshop, a travel program about China and a talk by Dr. Howard R. Pyfer, M.D. on a "Prescription for the Rest of Your Life."

Teamwork Rewarded in Denver

The Weyerhaeuser Co.'s Denver, Co., customer service center is the first of the firm's 69 wood products customer service centers across the nation to receive the senior manage-

ment's "Improved Performance Award."

The award recognizes the employees' outstanding teamwork, and the unit's improved productivity in supplying lumber, plywood, paneling and other wood products to retail lumber dealers and home centers throughout the Rocky Mountain Region.

Participating in the award presentation dinner meeting on Dec. I for all the Center's employees were Paul Kay, v.p. of sales and distribution; Jim Fisher, Western zone rngr.; John Turner, district mgr. and John Else, Denver customer service center mgr.

More and more households are getting into re- modelins. And Inland Lumber wa-nts to helo.

Red Cypress is an exotic softwood comparable to clear heart redwood, in color. texture and uses.

Red Cypress is smooth on one side, ready for stains or other finishes.

Red Cvpress Tonque and Croove Reversible Wall Paneline will be a ereat addition to a livine room -wall. den oi anv room in the house.

Each package contains over 21 sq. ft. in 1' to 4' random lengths, with easy to follow installation instructiois included.

ADDITIONAT RED.CYPRESS PRODUCTS IN STOCK

DIMENSIONS: 2 x4,2 x 6, etc.

TIMBERS: 4" and Larger.

3 CRADES: Clear, select, better and commons.

BOARDS: Rough or S4S.

ALL STOCK: Completely Air Dried.

ALL PATTERNS: Available.

CAIL US FOR SAMPTTS AND PRICE T!ST.

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