&VIEWS

CALIFORNIA FOREST PRO DUCTS

436 14tb St,, suite 404

OaAland, Ca, 94612 (41t) 46t'2658

John Wilton

Specializing in SHAKEFELT and REDIU(/OOD, including green dimension, KD uppers, pattern stock, DECKING, FENCING, lath, benderboard and redwood logs.

IARTS of "Reaganomics" are Fbeginning

to take hold. In fact, everything that was forecast for stability in the economy is happening. The one cloud on the horizon is that unemployment is higher than exPected'

In a recent meeting of RePublican governors it was unanimous that the reduction in government spending at the federal level had created a serious fiscal problem at the state levels. Yet, these same governors stated they fully supported the Reagan Plan and that it was .: the only means of curing the nation's economic ills. This tells us that even though the states feel a serious impact of the reduction in federal spending, the states will accept the difficult problem of supporting a long range cure.

Surveys of the nation's leading business managers report that they also have a serious problem in trying to make a profit; yet they are willing to accept their bumps for the time being and believe the long range solution is the Reagan Plan.

In our own industry, during our Conference with Congress in 1979, 1980 and again in 1981, members of our industry, headed by national legislative chairman Joe Mayfield, Mendo Mill and Lumber Co., Ukiah, Ca., told California Congressmen that the building material industry was seriously hurt by the runaway inflation, high interest rates and heavy taxation. They informed Congress that even with a serious impact on the building material industry the industry was willing to accept the problem if Congress would exercise fiscal responsibility.

The problem developing in Congress at the present is an attempt by the liberals to prove that the ' 'Reaganomics' ' concept will not work. Several ofthe liberals are taking every action they can to insure that Reagan's program will fail. If both political parties spent maximum effort toward making the Reagan plan work, just think how rapidly the nation could recover. The current political fruit salad has as many trying to cause failure as there are those trying to cause success.

So, while business is tough, profits are not good, growth is nonexistent, hang in there! We'll be back on top, better than ever.

I.UMBER ORRIERS

,/ 1/ ,/

SCIENTIFICAITY DESIGNED FOR ALT TYPES OF WORK

| | 285 Goss 5t., 5un Volley, Colif. 875-r r 63

HAtfIMERED H(lME: Pressure creosoted oile is driven into sand underlayer of Yaquina Bay, Newporl, 0r., for 600 slip South Beach Marina. Vulcan air hammer. ooerated lrom floating barge, and using 15,000 foot pounds of energy, was used for congtruction. Piles treated lor 20-oound retention of creosole were supplied by Koppers Co.

Energy Saving Program

"Whether it is do-it-yourself insulation or other home conservation products such as water heater blankets, duct wrap, caulking, weatherstripping, water fl ow control restricting shower heads, and furnace filters, the Southern California Gas Co. has a vested interest in conservation," Michael Williams, special marketing services representative, told the recent National Building Material Distributors Association regional meeting at Los Angeles, Ca.

The company, he stressed, wants to establish a harmonious, beneficial relationship with the retailing industry. Programs are specifically designed to help generate traffic for the retailer and motivate the consumer to purchase conservation products carried by home centers.

Coastal Comes West

Coastal Lumber Co., Weldon, N.C., has entered the West Coast market with California Wholesale, El Segundo, C3., as its official representative.

Products being offered include hardwood and southern yellow pine lumber, treated wood products, hardwood dimension and southern yellow pine plywood, according to Russell Swift, head of California Wholesale. All are produced in the firm's Appalachian and southern mills.

Magnetic Tags Cut Theft

Shoplifting of hand tools, hardware, and virtually any other hard item packaged or sealed will become nearly impossible with the adoption of an electronic system now being tested in pilot projects throughout the United States.

The method works on the same principle as the reusable magnetic plastic tags often found on soft goods such as clothing. The difference is that hard merchandise is marked with a disposable paper strip which is electromagnetic. When the customer pays for the item, the cashier demagnetizes the strip by waving it over a monitor. If the strip is not deactivated, its electromagnetic field triggers an alarm when the item is taken from the area.

The paper tags are ideal for hard goods since they are inexpensive and do not need to be reused. At a cost of about 5 or 6 cents each, they can be attached to almost any item with an application gun like those used for pricing. The tag is virtually impossible to remove.

Called the universal system because of its wide applicability, the tags are now used in Europe where a trial run showed an 8590 reduction in thefts.