Selling seminar stresses profits in power tools

The old adages "seeing is believing" and o'experience is the best teacher" are paying great dividends for the power tools and hand tools divisions of The Stanley Works, and their southern California distributor, American Wholesale Hardware Co., and its retail dealer outlets.

Stanley Power Tools and Stanley Tools have been conducting a series of educational dinner meetings for retail lumber and hardware dealers. The purpose for Stanley: to show how easy it is to operate the company's newest Job/Master line of power tools.

Beyers, the company's western regional manager. o'Our meetings have helped to make power tool experts of store owners and employees."

Held from 7:30 to l0 p.m., tJre lI dealer clinics conducted to date in southern California cities have averaged 40 or more persons in attendance. The instruction session at each meeting has been a fast-paced, twohour presentation, with much of the time devoted to three demonstration tables where small groups were shown how the power tools operate. Each person in attendance, including the ladies, was given the opportunity to use a power drill, sander, router, sabre saw and all-purpose saw.

never operated one before," comments Walt Fry, American Wholesale's general sales manager. "Twenty minutes at each demonstration table also enabled the dealers to ask all their questions of the Stanley experts."

In opening each meeting, Beyers told dealers about Stanley's program to "put profits back in power tool sales."

Cooperating with Stanley in conducting the dealer clinics has been American Wholesale Hardware Co., Long Beach, who issued the invitation to Stanley dealers and pro spective dealers,