Deck Specialist Summer 2017 by 526 Media Group

ECO-FRIENDLY BUILDING • CHOOSE THE RIGHT RAILINGS • RESURGENCE OF REAL WOOD DECKING

DECK

SUMMER 2017

SPECIALIST Ideas & Strategies for Outdoor Living Professionals

DECK

SPECIALIST

Ideas & Strategies for Outdoor Living Professionals SELECTION GUIDE

The Right Rail

Choose the best railing for the job OUTDOOR TRENDS

Proper Preservatives

Brush up on changes in pressure treated wood WHAT’S HOT

City Escape

Space an issue? Look to the roof EXTERIOR DESIGN

Power to Personalize

Customized decks = happy customers PROJECT SPOTLIGHT

Tropical Post-Storm

South American hardwood selected for Hamptons deck rebuild ON THE COVER

INSIDE LOOK

Composite Innovations

The Sustainable Contractor Deck builder aligns her business with the environment

ALSO INSIDE

8 10 36 38 40 42 54 61 61 62 Deck Specialist

Summer 2017

Editor’s Note Industry News How To The Bottom Line with David Elenbaum The Rail Post with Matt Breyer Business Works New Products Date Planner Advertisers Index Idea Book

Summer 2017

Deck Specialist

DECK SPECIALIST

OUR MARKET MOVES QUICKLY… DON’T GET LEFT BEHIND!

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A publication of 526 Media Group, Inc.

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President/Publisher Patrick Adams padams@building-products.com Vice President Shelly Smith Adams sadams@building-products.com Managing Editor David Koenig david@building-products.com Editor Stephanie Ornelas sornelas@building-products.com Columnists David Elenbaum, Matt Breyer Guest Contributors Chris Camfferman, Jase DeBoer, Sydney Gitelis, Brent Gwatney, Glen Terhune, Kate Zabriskie

SUMMER 2017

WOOD GS • RESURGENCE OF REAL

DECK

ECO-FRIENDLY BUILDING

• CHOOSE THE RIGHT RAILIN

DECKING

SPECIALIST Ideas & Strategies

Director of Sales Chuck Casey chuck@building-products.com

for Outdoor Living

Professionals

Sales & Marketing Coordinator Chelsea Hiers chiers@building-products.com

Advertising Sales

Chuck Casey chuck@building-products.com (714) 486-2735 Patrick Adams padams@building-products.com (714) 486-2735 6/7/2017 2:10:55 PM

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Subscriptions Chelsea Hiers chiers@building-products.com (714) 486-2735 DECK SPECIALIST is published quarterly at 151 Kalmus Dr., Ste. D200, Costa Mesa, CA 92626, (714) 486-2735, Fax 714-486-2745, www.building-products.com, by 526 Media Group, Inc. (a California Corporation). It is an independently owned publication for U.S.-based builders and contrators that specialize in decking and other outdoor living projects. Copyright®2017 by 526 Media Group, Inc. Cover and entire contents are fully protected and must not be reproduced in any manner without written permission. All Rights Reserved. Deck Specialist reserves the right to accept or reject any editorial or advertising matter, and assumes no liability for materials furnished to it. Summer 2017 • Volume 1 • Number 2

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is available on a qualified requestor basis to senior management of U.S.-based builders & contractors specializing in decking and other outdoor living projects and to others at the rate of $22 a year. Subscribe by emailing info@building-products.com or calling (714) 486-2735

Summer 2017

Building-Products.com

December 2016

Building Products Digest

EDITOR’S NOTE

Lessons from the Lumberyard Although Deck Specialist is a new publication, designed to inspire high-end outdoor living builders and contractors, we’re not new to these parts. We’ve actually been serving the construction supply industry since 1922. Our parent company, 526 Media Group, publishes the trade magazines Building Products Digest and The Merchant Magazine, as well as the popular industry news site, Building-Products.com. Our focus has been on those you buy your materials from—lumberyards, home centers, and wholesale suppliers. They’re a similar group: passionate, hardworking individuals who would rather be working with their customers in the yard or on the jobsite rather than trading emails behind a desk; they’re encouraged by warming construction and remodeling markets, but pinched by shrinking margins and growing competition. Still they wouldn’t rather be doing anything else. Sound familiar? To their credit, many of them are secondand third-generation lifetime lumbermen, who’ve seen it all. They’ve been blessed with a lifetime of experiences that could be of great use to customers like you in running your business. Here are a few words of wisdom that have kept hundreds of lumberyards healthy over the years: Stay nimble. Small independent lumberyards don’t have the buying power or the

marketing budget that the big box chains do. They also don’t have the overhead or the idea-killing layers of bureaucracy. No matter how big or small your business is, remain close to the customer. Don’t build your business on price. Customers who choose you solely because you’re willing to work the cheapest will drop you as soon as they find someone who’ll work for a dollar less. Most customers are most interested in the best value. Provide better service, better quality, and a fair price. Your bottom line will thank you. Find your niche. Identify a service or product or aspect of your business that’s in high demand in your area, something you can be the best at, and make it your “thing.” When homeowners in your area think of, say, tropical hardwood decks, or green materials, or spectacular backyard lighting, you’re the first one they think of. Diversify. Have a specialty, but don’t sell just one thing (even Just Lamps doesn’t sell just lamps). Offer as many additional products and services as your crew can excel in. Decks, gazebos, fences, backyard greatrooms, outdoor kitchens, siding, full home remodels. Most lumberyards could never survive if all they sold was lumber.

David Koenig is managing editor of Deck Specialist. Reach him at david@building-products.com

Deck Specialist

Summer 2017

Every deck is made for standing on. Only one has a reputation for standing out. When it comes to building your reputation, it helps to rely on materials you can trust. That’s why the world’s best builders choose the enduring beauty and durability of the world’s #1 decking brand. After all, only Trex® composite decking and railings are engineered to eliminate time-consuming maintenance while providing superior scratch, fade and stain resistance. Before your next project, visit trex.com and discover why nothing compares to Trex.

Spring 2017

Deck Specialist

INDUSTRY NEWS precast products, and Oldcastle lawn and garden products. MoistureShield and ChoiceDek will mark its entry into decking. The deal is anticipated to close during the second quarter of 2017.

Fortress Deck Moves thru Midwest

CAMO Contest Awarding Harley to Fastest Deck Builder

National Nail has kicked off the CAMO Screw Off!, a fun head-to-head competition offering deck builders in New Jersey and New England the chance to win a 2017 HarleyDavidson Roadster motorcycle and cash prizes. Qualifying events will be held throughout the summer at stocking retailers in the region, with contestants racing against the clock to edge-fasten decking. The finalists will compete next February at the Northeastern Retail Lumber Association’s LBM Expo in Providence, R.I. The fastest installer will take home the motorcycle. Second prize is $1,500, with $500 each going to the next two runners-up.

Expect to see greater availability of Infinity composite decking and Hulk clips and fasteners throughout the central U.S., as manufacturer Fortress Deck partners with three new distributors. Hallmark Building Supplies, Waukesha, WI., opened a new decking division expressly to distribute Fortress products in Minnesota, Illinois, Wisconsin, North Dakota, South Dakota, Nebraska, Iowa, Kansas, Missouri, Arkansas, Louisiana and Texas. It will be supported by distribution centers in St. Louis, Milwaukee and Dallas, with planned expansions in Chicago, IL., and Houston, TX. Mid-States Wholesale Lumber Co., Oklahoma City, OK.—already a distributor for Fortress Deck sister companies OZCO Building Products and Fortress Railing Products—has added distribution of Infinity and Hulk lines in Oklahoma. J.M. Thomas Forest Products, Denver, CO., was a part of the soft launch of the Fortress Deck business into Colorado last year and will expand to a full launch this year.

Oldcastle Buying MoistureShield

MoistureShield and ChoiceDek composite decking producer AERT, Springdale, AR., has agreed to be acquired by Oldcastle Architectural, Atlanta, for $117 million. Part of Oldcastle, considered the largest building material producer in North America, Oldcastle Architectural has 206 locations across the U.S. and Canada. Brands include Belgard Hardscapes, Sakrete packaged concrete, Bonsal American cement mixes, Glen-Gery clay bricks, Quik-Brik veneers, Westile concrete roof tiles, Trenwyth masonry units, Concrete Designs Inc. architectural

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Summer 2017

New Brand Identity for Duradek

Vinyl decking manufacturer Duradek has introduced a new logo as the centerpiece of its brand refresh. The new logo, which follows the launch of a new website, keeps traditional, recognizable features that the logo had over the last four decades, but incorporates a modern look and “clean minimalism” representative of the lowmaintenance, easy-to-install nature of the vinyl membranes themselves.

why you choose ProWood treated lumber. We have the same relentless standards as you do. STANDARDS THAT GET THINGS DONE.

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Spring 2017

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INDUSTRY NEWS NADRA Hunting for the Nation’s Best Decks

From the $10k functional, cost-effective project to the $50k + outdoor oasis with all the bells and whistles, the North American Deck and Railing Association wants to see what you’re made of! Registration opens July 11 for NADRA’s 2017 National Deck Competition. All you have to do is take some photos, write out a description of your project, and submit it online at www.nadra.org.

2016 NADRA Deck Competition Award Winner for Unique Feature, by Barrett Outdoors

cultural markets in the U.S. Since its commercial introduction in 2007, over 20 billion bd. ft. have been treated with the micronized copper preservative. It is a patented, AWPA standardize chemical, sold in Canada, Europe, Scandinavia, New Zealand, Australia, Asia and Central and South America. In addition, MicroPro treated wood products, as described in the International Code Council (ICC Evaluation Services Inc. ESR-2240), meet all major model building code requirements. Wood products treated with the MicroPro wood preservative can be used in above ground (UC3B), ground contact (UC4A) and critical ground contact (UC4B) end use applications. Koppers’ micronizing technology is also used to produce color pigment stains, mold inhibitors, and other additives that benefit treated wood. It is the only wood preservative system with all these third party environmental and green certifications such as the Scientific Certification Systems’ Environmentally Preferable Product (EPP) Certification, Underwriters Laboratories Greenguard Gold Certification, and the Home Innovation NGBS Green Certification.

Master Mark Changes Name

The contest is open to NADRA builder and manufacturer members for projects built in 2016 or 2017. Applicants may submit entries in multiple categories, including Wood Decks, Alternative Decks, Docks, Covered Structure/ Porch, Open Structure/Porch, Commercial Project, Illumination, Unique Feature, and Manufacturer Project. The awards will be presented Thursday Oct. 26 during the week of DeckExpo (R|D|J) in Nashville, TN.

MicroPro Notches Decade

Koppers Performance Chemicals’ MicroPro micronized copper wood preservative is celebrating 10 years of commercial production. Today, wood products using the micronized copper preservative represent the majority of treated wood sold into residential and agri-

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Summer 2017

Master Mark Plastics has been renamed Avon Plastics, the corporate name it originally had when it was founded in 1966. The change is the result of a corporate strategy to provide a renewed focus on the company’s brands and services. Brands include Armadillo composite decking, Gridworx lattice, and Master Mark lawn and garden products. CEO Mark Reum said the change will “allow us to more effectively structure our company and market our brands and services—both those available today and new products that are in development.”

U2 Fasteners Evaluated

U2 Fasteners has released its IAPMO (ER 454) evaluation to become one of few fastener companies that is evaluated and complies with IBC and RBC for corrosion resistance (AC233) and structural strength (AC257).

Summer 2017

Deck Specialist

COVER STORY

The Sustainable Contractor

Deck builder aligns her business with the environment Five years ago, Deanne Clough, owner of Clough Construction, began thinking about the different ways that her business affects the Earth. While at her company’s lumberyard one day, she realized they were making a personal contribution to deforestation. With this new self-awareness, she began looking into alternative building materials on the market in hopes of making a small difference from her corner of the world in San Rafael, California. Clough’s first step in her journey was re-writing her business plan to become more sustainable. She started going to forest audits and visiting the different manufacturers’ facilities and learning as much as she could on site. With the awareness that information is constantly changing, she committed to always learning and being open to new information. “At the beginning, I was afraid to say I was a sustainable contractor. I thought someone might walk into my office or showroom and have more knowledge than me and I would not look credible,” said Clough. “After identifying that this is a work in progress, I became confident that being sustainable means I am on a path to discovery. Humbleness took over fear, 14

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and I had an overwhelming desire to do something better and different.” Armed with a new business plan, her next step was to overhaul her showroom. Every item that entered its doors was now “intentional,” not just an item selected to make money. Clough eyed products that were the best in the industry, based on quality and by measuring the company’s commitment to protecting the Earth. One such product she began offering is

TimberTech, a premium composite decking produced from up to 73% recycled material. “We were invited to TimberTech’s facility in Ohio several years ago, and we were so moved by the company’s commitment to a low waste program and re-usage of materials,” said Clough. “Also, it’s a very attractive and eye-catching product.” Beyond her showroom, Clough has also committed herself to “responsible forestry.” She recognized an issue in the creation of many wood manufactured products—clear-cutting. This is when all of the trees are cut down in an area of the forest and the manufacturer plants one species of a tree that makes the most money. The forest ecosystem is not taken into consideration, and often, entire species are wiped out from the area. “We can have healthy lumber practices and still be fair to the forest. It’s just about giving back after you have taken something,” said Clough. “If you go into a big, diverse forest and prune it, you should replant seven trees for every tree harvested. You need to make sure to plant different types of trees as to not disrupt the existing species and ecosystem.” Not only does Clough feel strongly about giving back to the environment, she also finds ways to promote her business by taking the money that would be allocated to advertising and giving it back to her community instead. “We started donating to organizations like the Global Student Embassy and the Marin School of Environmental Leadership,” she said. “We wanted to take part in teaching students to become environmental leaders, and by focusing our efforts here, it helped further validate our cause within the community.” Beyond monetary donations, Clough hires interns to further promote sustainable practices to the community while looking for additional ways to expand her efforts. “We have

had interns go to elementary schools and talk to 500 students at a time about sustainability. And one group of MSEL students just planted 2,000 redwood trees,” said Clough. “You see a lot of businesses lately that create a positive culture for the employees. When our employees and interns are doing this type of work, they can feel good about contributing to something greater and bringing others into the world of sustainability.” Not only has Clough stressed the importance of being a mentor for those looking to become more sustainable, but also the importance of finding one. “Find a mentor, someone who knows more than you. Mine is Linda Delair, and with her gentle guiding I have learned how to contribute to bettering the Earth through effective actions,” said Clough. “She recently led me to the brilliance of Paul Hawkins. If anyone were to read a book about climate change and how to participate, Drawdown is the book. The exciting thing about the book is that it offers solutions every person can participate in.” While sustainability cannot be perfected, it can be learned, she notes. By keeping herself open to new information and going a step further with the planet’s best interests at heart, she has maintained a successful and award-winning business, with accolades including 2013 Forest Stewardship Council Leadership Award in Education, 2016 Business Leaders Vision into Action Award, and 2012 Sustainable North Bay Award. “When it comes to protecting the Earth and its future, the job is never done, but there are small steps that everyone can take to help. Working in collaboration with our industry is our pact for the future.”

OPPOSITE LEFT: The responsible use of natural resources has been a guiding principle for San Rafael, CA.-based deck and fence builder Clough Construction, headed by Deanne and Scott Clough. RIGHT: Clough projects have featured TimberTech’s Legacy composite decking. Summer 2017

Deck Specialist

The Right Rail Choose the best deck railing for the job The days are long past where homeowners’ options for deck railing came down to a choice between basic wood and cheap white vinyl. Today, there are a multitude of materials, colors, styles, textures, compositions and warranties, each best suited for different looks, conditions and applications. “With the right selection, railings can add both aesthetic and functional value to a property,” advises Andrew Pantelides, Regal ideas. “Choose products that are environmentally friendly, low maintenance, classy and add a touch of modern to your decor.” It’s just as easy, however, to make the wrong choice. “Homeowners and contractors have never had more choices in decking and railing materials than they do today,” Pantelides says. “Make the wrong choice in your railings and decking, you will regret it years down the road. In many cases, it 16

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By David Koenig Additional photography courtesy of Fairway Building Products (Vinyl), CertainTeed (Composite), Woodway Products (Hardwood), Century Aluminum Railings, Modern Metal (Steel), and AGS (Cable Railing)

LEFT: The railing is arguably the most visible feature of a deck. Choose wisely.

(Photo of TAMKO’s Marquee Railing System)

The Contenders Each type of railing has its strengths and weaknesses. Match the material to your highest priorities for the job.

will detract from a home’s resale value as potential buyers will look at replacing rotted and damaged systems as an expense, not to mention if in a very poor state, the home may have a hard time passing inspections upon sale.” Perhaps the most important factor in choosing the best deck railing is the look of the home itself. Color Guard Railing Systems’ Scott M. Kleban says when selecting the right material, “it really comes down to the style of house. Some house styles lend themselves to vinyl—traditionally white trim, possibly to replace white wood railing—and some house styles favor (other materials).” Wood’s greatest advantage is that it’s the real thing—offering the look and feel other materials try to emulate. It is also easy to work with and available in a range of price points. The top reason for turning to manmade alternatives is a desire for less upkeep. Doug Mucher, CertainTeed Outdoor Living, says, “Most people prefer vinyl or composite because of the low maintenance aspect. Typically they’ve had wood, and don’t want to paint or stain it. You clean them once a year and they also offer a warranty.” Vinyl is the most popular and typically least expensive. “There are many advantages to vinyl, which include its strength, ease of installation, design flexibility, and value over time,” says Ply

Vinyl

Composite

u Mid-priced

u Higher cost

u Low maintenance

u Resistant to insects

u Resistant to cracking, splitting

and insects

u Resistant to scratching, staining

and fading

u Decades-long warranty

u Subject to long-term flex, expansion

u Subject to scratching, staining

u Easy to install

u Capstock available for added

and contraction

u Limited color options

and fading protection

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Deck Specialist

Gem’s Jerry Blais. “Unlike other materials such as wood, which require significant upkeep and costly repairs over time, once in place, vinyl requires no additional restoration.” Vinyl, like powder-coated aluminum, lends itself to an extensive color palette. “Vinyl comes in many different colors, so you can coordinate with the color of the deck—or contrast,” Mucher explains. “You pick up a tone from the decking” He said aluminum used to have the advantage over vinyl of coming in more dark colors, but manufacturers are now releasing more dark options in vinyl. “Typically vinyl railing was white, or there might be tan or clay,” he says. “Now CertainTeed has black, warm spice, and rustic rose, to go with popular deck colors. Spice coordinates with ipé-colored composite decking; rose goes with the redwood color.” Compared to vinyl, composites usually look and feel more like wood. Composite systems typically offer only a decades-long warranty instead of the lifetime warranty common to vinyl. It is also becoming increasingly available in darker colors. Among metals, the two most common options are aluminum and stainless. “Stainless steel is ideal for harsh environments such as

oceanfront applications,” advises Atlantis Rail Systems’ Carey Hicks. “It is more durable and highly corrosion resistant (particularly grade 316L stainless steel). It will last in harsh outdoor environments and keep its luster with

Treated Wood

Redwood & Cedar

Hardwood

u Lowest cost

u Mid-priced

u Higher cost

u Authentic wood

u Moderate maintenance

u High maintenance

u Moderate maintenance

u Treatment makes highly resistant

u Stainable

u Biodegradable

u Natural resistance to rot and insects

u May splinter, crack or decay

u Difficult to install

to rot and insects

u May splinter or crack u Easy to install

u Easy to install

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LEFT: Stainless steel cable railing provides a sleek contemporary look, although cable infill can be used with wood and other materials for a range of looks.

(Photo of Atlantis Rail’s Spectrum Stainless Steel Railing with Cable Infill)

minimal maintenance. It’s a hygienic material that can be cleaned easily.” Aluminum is a more affordable metal, but still a “structurally sound material to use for a railing system,” Hicks adds. “We do not

recommend installing it within one mile of the ocean. It is less corrosion resistant. It will hold up to outdoor exposure better than wood. It is lighter than wood, making it easier to work with and install.” Increasingly popular is contrasting one type of decking with a different type of railing (such as matching stainless steel railing with a hardwood deck) or mixing materials within the railing itself, such as a wood or aluminum railing system with stainless steel cable, glass or even iron infill. Atlantis offers the RailEasy Nautilus System, which utilizes wood posts, stainless steel top and optional bottom rails, and horizontal cable infill. Hicks says the systems are perfect for retrofit applications where a person wants to keep their existing posts and rails and update their infill (typically removing pickets). For outdoor living professionals, says Mucher, the best way to help their customers is “giving people different options to go with their decking and providing more solutions. When you walk up to a deck, the deck railing is the first thing you see. So in some ways the choice of railing is even more important than the choice of decking.”

Aluminum

Steel

Cable Railing

u Mid-priced

u Higher Cost

u Minimal maintenance

u Low maintenance

u Moderate maintenance

u Need to periodically readjust

u Durable yet lightweight

u Durable

u Powder-coated to resist rust

u Subject to corrosion and rust

u Prone to scratching and denting

u Won’t splinter, crack or rot

u Contemporary

u Unobtrusive

u Highly resistant to staining and fading

u Special tools to cut and grind

u Vertical styles feature ladder-like

u Easy to install

u Usually prefabricated and welded

tensioners

u Durable u Contemporary

design that children may climb

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Deck Specialist

Proper Preservatives

Amid changing standards for pressure treated wood, some retailers are offering more optionsâ&#x20AC;&#x201D;Âsome fewer. Choose the right one. As more and more homeowners

look at decks as extensions of their home, the variety of low maintenance and wood-alternative decking and railing options continue to grow and diversify. Despite the recent growth of alternative materials for decking and railing, treated lumber is king. Recent studies indicate over 95% of decks use pressure treated lumber for the understructure, and over 70% of decks use treated lumber for the decking. With new treatment technologies and changes in standards, the homeowner is counting on you to use the right product for their projects. There are differences in treated lumber, and you need to be aware of the options. Turn the page to learn important factors to consider.

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By Jase DeBoer, Category Marketing Manager, ProWood, Universal Forest Products Photography courtesy of ProWood

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RIGHT: Color-treated lumber is ideal for customers seeking the tone of redwood or cedar, but also the performance of pressure-treated southern pine.

Embrace General Use Wood

With treated lumber being the dominant material for deck under-structures, make sure you know how each piece of treated lumber you purchase will be used. There are varying levels of treatment retentions that are appropriate for different uses; however, many people see the word “treated” and assume the material will hold up in any outdoor application. For that reason, some retailers have recently embraced the notion of carrying only Ground Contact/General Use treated lumber to eliminate confusion and ensure their customers are covered. This takes away guess work, builds credibility, and promotes safety. According to American Wood Protection Association standards, Ground Contact/ General Use treated lumber should be used if any of the following apply to the project: • The lumber is difficult to replace or maintain

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• The lumber is critical to the integrity of the structure • The lumber is 6” or less from the ground— or touching the ground • The lumber will be subject to inadequate ventilation • The lumber will be exposed to frequent or prolonged moisture

Know Your Options

Treated lumber presents a variety of options. There are different preservatives used for treatment, and at varying levels. The most common preservatives are copper-based and help the wood resist insect and termite infestation as well as rot and decay. Some manufacturers offer options that add additional value to the treated lumber: Color-treated lumber is a great option in markets that want the natural look and beau-

limited warranty on treated lumber. However, it is important to understand the details of those warranties—especially the definition of the term “limited.” Some may only warrant treated lumber used in “Above Ground/Light Duty” applications. Some warranties may not cover treated lumber that has been custom cut to make stair stringers. Ensure you are getting the proper protection. With pressure treated lumber remaining the dominant material used for decks, it’s important to be educated about the differences in treated lumber. The right treated lumber used in the appropriate application will result in a beautiful, safe deck or outdoor structure that will last for years.

AWPA OK’s Micronized Wood

ty of cedar or redwood, but desire the lasting benefits of treated southern yellow pine. KDAT lumber (kiln dried after treatment) is lighter than standard treated lumber, less likely to warp or twist, and allows builders to measure, cut and build more accurately. Other specialty treatment options are available such as borate treatment or fire retardant.

Research Codes & Warranties

Treated lumber should be treated to a reputable standard and also be inspected by a third party. The combination of these two elements indicates building code compliance. You can easily find this information on the lumber end tag. Having a third party inspect boards at random is more credible than an inspection done by the manufacturer, and is required as part of building code compliance. Many manufacturers will offer a lifetime

Wood treated with micronized preservatives has been officially AWPA standardized, with the publication of the new American Wood Protection Association Book of Standards. Previously, there were AWPA standards for the chemicals, but not for wood products treated with those chemicals. Instead, preservative manufacturers Lonza and Koppers maintained ICC-ES reports to establish and certify appropriate retention levels. Now, wood treaters using either of the two systems of micronized copper azole (MCA and MCA-C) will be able to legally claim conformance of their treated wood to AWPA Standard U1. Nonetheless, Lonza will renew its ICC-ES report for at least one more year, to provide treating plants using its chemicals with an extended transition period and an additional option for production of a code-compliant product, since the retention levels in their report and those approved by AWPA are higher in some cases. Koppers will also continue to reference ICC-ES. Its retentions did not change for Above Ground (.06) and Ground Contact (.15). Treaters are permitted switch to AWPA end tags once they conformed to the updated retentions and other AWPA standards and procedures.

Summer 2017

Deck Specialist

city escapes

When Space is Limited, Transform the Roof into an Outdoor Haven By Sydney Gitelis

Outdoor spaces have become

increasingly popular to homeowners nationwide who are using decks as extensions to their homes. Decks and porches are more easily built for those who live in the suburbs or countryside, given they usually have the luxury of space. This is not necessarily an option in some of the more crowded cities like San Francisco, Chicago and New York. Big-city locals have the

Deck Specialist

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ABOVE LEFT: Composite deckingâ&#x20AC;&#x2122;s durability, light weight, low maintenance, and favorable flame spread ratings make it an ideal option for rooftop decks.

OPPOSITE RIGHT: In congested urban areas, homeowners are increasingly asking for rooftop decks to create their own outdoor havens. (All photos by CPG)

same desire to spend time outside, so getting creative is imperative to turn that feeling into a reality. Thus, rooftop decks have become an increasingly popular solution over the past few years. “When you have an area like New York City or Brooklyn, everything is bunched up together. The only area you really have is your roof,” Keith Camacho, owner of Stellar Decks and lifetime Brooklyn resident, said. “People in New York are known to utilize these spaces for entertaining because it is the only area they can really enjoy the perks of outdoor living. People are recognizing that in instances when you aren’t able to extend your space, you have

to look upward.” In many instances, these outdoor spaces are constructed on residential and commercial high rises, so they also come with regulations. Aside from certain weight restrictions, materials must be flame-spread rated to be approved for the building permit. “If there’s a fire, the wood will burn immediately,” Camacho said. “For building permit approval, everything needs to be fire rated, so composite and PVC products are typically preferred.” While inspectors look for those details, (Continued on page 60) Summer 2017

Deck Specialist

The toPower personalize Customizing decks can lead to happier customers and maximize upsell opportunities We all want beautiful outdoor living

By Chris Camfferman Category Marketing Manager, Deckorators Photography courtesy of Deckorators

spaces that blend with our homes and enhance our lifestyles. Each has a unique home style, design taste and way of life to consider. Accessories offer contractors the selection of deck components they need to help truly personalize outdoor living spaces. Whether a contractor is building a new deck or updating an existing one, the right accessories can add signature dĂŠcor, entertaining features and safety to the homeâ&#x20AC;&#x2122;s decking and railing.

Post Caps: Crowning Touches

Even an average 16 ft. by 20 ft. deck with stairs can require 12 to 14 post caps, offering ample

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Summer 2017

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Customer Satisfaction Made Easy

NEW NEW

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Single Corner Posts Open views and lower material costs.

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DesignRailÂŽ Aluminum Railings are a great choice for your customers who are looking for a beautiful railing that offers exceptional durability, structural integrity, and ultra-low maintenance. Systems include a range of styles, colors, infill, and LED lighting options Nat Rea Photography

to meet any design need, while pre-engineered components snap and screw together to make installations a breeze. Learn about all of our innovative railing features and see the entire line of Feeney products at www.feeneyinc.com/DS. Free catalog and dealer locations, 1-800-888-2418

Summer 2017

Deck Specialist

opportunity for a customer to express personality. There are post caps available to fit almost any size of wood or composite post — and to suit any style. Post cap options come in a spectrum of base materials, finishes, colors and shapes. A sampling of the many choices available to contractors include: •Metal in high-point, ball or post-point designs. •Wood in ball, pyramid, flat-top or high-top shapes. •Tiffany-style glass in various patterns. •Solar in copper, stainless, pewter or black finishes. •Low-voltage wood and composite options. Caps complement a variety of different railing styles and materials with a splash of style or color, and can offer illumination for evening entertaining and safety. For example, solar and low-voltage post caps are ideal for corner or stairway posts. Besides helping contractors customize decks, post caps are also easy to install. Many

Deckorators post caps can be installed by simply applying exterior-grade construction adhesive to the cap underside and placing it over the post top.

Balusters: Infill With Intrigue

Another ideal way to personalize a home’s outdoor décor is through baluster selection. After considering the railing’s height and material, contractors can help customers add design flair between railings with aluminum, composite or glass infill. Baluster choices available to deck specialists and their customers include, but are not limited to: •Aluminum with a modern look, iron appearance, twisting or curvature. •Low-maintenance composites in diverse color options. •Thick-tempered, clear or frosted glass for spaces with scenic views. Compatible baluster connectors can make installation easy without sacrificing style. Infill options can be used on their own or mixed and matched to add style and interest.

LEFT: Post caps complement a variety of railing styles and materials with a splash of style or color, and can offer illumination for evening entertaining and safety. OPPOSITE ABOVE: Many customers are unaware of the lighting options available to create unique nighttime ambience and enhance safety.

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A deck design can be further customized with easy-to-install baluster accessories such as lights, centerpieces and collars. For an alternative to vertical balusters, cable railing offers a sleek, contemporary option.

options that eliminate the need for wiring or electricity. The latest line of Deckorators’ lowvoltage lighting features a straightforward clip system.

Lighting: Inspiring Illumination

Customization options go beyond post caps, balusters and lighting. Components such as deck gates (for children’s safety), stone post covers, weatherproofing solutions (for more outdoor living space under raised decks), and lattice (for deck skirting and more) add to the almost limitless possibilities. When planning a deck project, contractors can explore personalized design ideas and create vivid previews for customers with a robust deck design program. Web-based tools are becoming increasingly popular and complementary mobile applications can help bring deck visions to life. Customers continue to desire ways to personalize their outdoor living space. By helping them incorporate design elements such as post caps, balusters and lighting, contractors can build customized spaces that make for happier customers—and maximize upsell opportunities. A local dealer can help lead contractors to brands with the deepest and highest-quality accessory lines.

It is easy to see the value of lighting, which enables a homeowner to enjoy and entertain on their deck day or night. But many people may not be aware of all the lighting style options available to create unique nighttime ambience and enhance safety. Contractors can help customers personalize their spaces with lighting by revealing all the solar and low-voltage LED choices available. In addition to lighted post caps and balusters, options include: •Low-voltage deck lights •Post sconce lights •Recessed lighting •Solar accent lights •Solar post and stair lights •Under-rail lights Many solar and low-voltage lighting options offer contractors simple installation procedures. It’s important to offer solar

Visualize the Possibilities

Summer 2017

Deck Specialist

PROJECT SPOTLIGHT

A Bolivian hardwood answered the call for a post-hurricane, total rebuild in the Hamptons.

Tropical after the Storm

South American hardwood chosen for Hamptons rebuild For nearly 70 years, the charming cottage in Southampton, N.Y., sat 5 feet above sea level, a precarious location come storm season. When Hurricane Irene hit the East Coast in 2011, the house suffered severe damage. But Hurricane Sandy, a year later, finished the job. When the storm finally passed and the water level subsided, what remained would have to be completely rebuilt. Convinced that another superstorm was inevitable, the owners opted to rebuild at 12 feet above sea level using the most resilient construction methods and materials they could find. It would sit on 130 pilings, increasing it up to 14 feet above sea level, with breakaway walls undeath to permit flood waters to 30

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By David Koenig Photography courtesy of Sunset Green Home

pass below. And since their town had recently passed a property tax exemption for LEEDcertified homes, they aligned themselves with the Sunset Green Home Project, to create a structure that would also be environmentally friendly in every way. The home itself would be 3,600 sq. ft., with five bedrooms, five full bathrooms, and two half-baths. A 1,000-sq. ft. pool house would feature a great room, two changing rooms, a full bath, and a wet bar. Theyâ&#x20AC;&#x2122;d be connected by a 2,500-sq. ft. elevated hardwood deck with outdoor shower and screen porch, all built around a 16-ft.-by-48-ft. pool with bluestone coping. In planning the homeâ&#x20AC;&#x2122;s expansive porches and decks, the Sunset Green Home team wanted

Elevated above the flood plain, the home was to be encircled by decking, forming a social gathering place around a fire pit, screened dining porch, and pool deck connecting the main home to a cabana.

Summer 2017

Deck Specialist

LEFT: Tropical cumaru was selected for its hardness, insect and rot resistance, and natural beauty.

RIGHT UPPER: The tropical hardwood decking was also used on all porches surrounding the home. RIGHT LOWER: Due to the sizes available and cost, the hardwood was not an option for the shingles and shakes, so the team used a common material in the Hamptons, western red cedar, for the siding, roofing, railings and outdoor shower.

to use natural wood decking for its aesthetic appeal and comfort underfoot. But they were equally concerned about the deck’s ability to stand up to the harsh coastal environment where Sunset Green Home is located. “Exotic hardwoods are one of the best alternatives to chemically treated and composite decking, but LEED requires tropical hardwood be Forest Stewardship Council certified— which can be very cost prohibitive,” said project team leader Kim Erle, LEED AP Homes. For wood to be FSC certified, every company that has a hand in growing, harvesting and wholesaling it must go through a rigorous approval process and provide chain-of-custody documentation every step of the way. Erle’s team initially chose FSC-certified teak. Unfortunately, the teak arrived in such short lengths (under 7 ft.) and containing

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Summer 2017

cracks and warping that made it virtually unusuable. They rejected the shipment and instead opted for sustainably sourced cumaru, a Bolivian hardwood known for its hardness, insect and rot resistance, and beauty. Their supplier, New England dealer F.D. Sterritt Lumber, sourced the wood from WalkGreen Certified Wood Products, a division of Poulsbo, WA.-based importer The Magellan Group. “WalkGreen’s cumaru is 100% pure FSC, kiln dried, free of defects, and sourced from responsibly managed sources in the Amazon,” said Tess Lindsey, VP of sales. “The lengths delivered were 7 ft. through 18 ft., odd and even lengths. An extremely dense wood with a durability rating of over 30 years, and a high fire rating, cumaru requires pre drilling.” The job required over 12,000 lineal ft. of 1x4 kiln-dried S4SEE cumaru, 7/8 inches thick,

ample to cover the more than 3,000 sq. ft. of pool decking, cabana flooring, and all porches, set on 2x8 pressure-treated framing material. Considering the home’s harsh coastal setting and incorporation of a swimming pool, choosing the proper fasteners was critical. The decking was top-nailed with ring shank decking nails from Simpson Strong-Tie in 316 grade stainless steel, which provides greater corrosion resistance than 304 grade stainless steel. “The deck was fastened with 2-1/2-inch stainless steel screws and used Anchorseal (end sealer) on all the end cuts of the decking to prevent checking and cracking,” added builder Chris Mensch, owner of Coastal Management LLC, Westhampton Beach, N.Y. For the railings, the team went with clear western red cedar posts and handrails, fabricated on site, along with cable railing components from AGS Stainless. “We chose cedar for two reasons,” Mensch explained. “One was to coordinate with the cedar roofing and

ABOVE UPPER: Clear western red cedar hand rails and posts were assembled on site with cable railing from AGS Stainless. ABOVE LOWER: The deck’s finishing touch was a Mezzaluna Artisan Fire Bowl by Eldorado Stone, which also provided Nantucket Stacked Stone and coordinating caps for the home’s retaining and landscaping walls.

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Deck Specialist

siding and the other was to meet the budget and LEED requirements. To purchase 100% FSC-certified cumaru in 4x4 is expensive and not easy to obtain, so we decided to use cedar, which is a sustainable domestic product and readily available.” Boral TruExterior composite trim finished the job. “All the trim on the deck skirts and step risers are made out of Boral, which is a byproduct of fly ash and holds up really well in a coastal environment,” he said. “It accepts dark paint colors, like the one we used for the house. Other composite trim products won’t work with dark colors; they expand and contract too much between the seasons causing gaps where we join the trim.” The Sunset Green Home was completed in the summer of 2016 and earned LEED Platinum certification in January 2016. Eighteen months after the deck was installed, it still looks pristine, even a touch dignified with the passing days. The homeowners, noted WalkGreen’s Lindsey, “elected to gray (the wood) out naturally for a coastal aesthetic, as well as to maintain a low maintenance application. Graying it out does not effect the warranty or the durability of this species.” Builder Chris Mensch agreed: “I am very happy with how the cumaru has held up. The deck is exposed to extreme heat in the summer and extreme conditions all winter long.” And the next storm? They’re ready.

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ABOVE: The exotic cumaru decking was left unfinished to weather to a natural gray.

HOW TO

How to install cable railing Cable railing offers a visually appealing

aesthetic for both commercial and residential spaces. However, for those who are accustomed to traditional balustrade installation, a cable rail system presents unique challenges that can be overcome with a few tips and techniques. Before installing your cable rail system, it’s important to decide what you want to achieve with the finished product. Are you simply looking to maintain a picturesque view or will you also use it for entertaining? Understanding the utilization of space will help determine the rail style as well as whether you’ll need additional accessories such as LED lighting for nighttime ambiance. In addition, be sure to check with your local building code officials prior to installation to ensure all code and safety requirements are met. After determining the type of system, you’ll need to choose the right type of cable. Typically marine-grade (type 316) stainless steel cable is the most affordable option that provides maximum durability and corrosion resistance with little-to-no maintenance. Also look for cable that can be cut to your specifications. Some companies offer pre-cut cables that may be too short or too long for your project. Investing in a pair of cable cutters will give you a clean cut and won’t interfere with the ravel. Other cutters may fray the cable. You will be working with three types of posts—end posts, corner posts, and mid-posts. The attachment of the posts to the decking is very important. Well anchored posts are necessary to prevent them from bending under the cable tension. The use of a top and bottom rail will also keep the posts from bending.

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Prior to tensioning, all top and bottom rails must be in place and secured to the posts per the manufacturer’s instructions. The tools and equipment you will need to add cable rail will vary depending on the railing manufacturer. Some companies offer pre-drilled posts that are ready to receive the fittings. It’s always best to terminate the cable at a corner post or any post where a change of direction takes place. Look for a cable rail system that offers both structural pass through posts as well as predrilled corner posts to avoid the need for a two-post corner. It’s highly recommended to install a bottom rail to ensure the cable rail is not used as a foot rest. Any additional weight or pressure will cause the cable to lose its tension. To prevent the cable from sagging, tighten it to 400 psi while utilizing an intermediate baluster every 42 to 48 inches in addition to posts every 6 to 8 feet. There is a numeric order to cable tensioning. It normally takes two times before the cable finds its “happy place.” You shouldn’t have to tension it again unless someone is repetitively putting pressure on it. While cable rail has been around for quite some time, the technology behind it has greatly improved in recent years, making installation both faster and easier. Glen Terhune is Northeast sales manager for Fairway Architectural Solutions (fairwayrailing.com). He has nearly 40 years’ experience in the building industry, including as a professional home builder.

10 Years

of Commercial Production

MicroPro Brand Pressure Treated Wood Products ®

Since its introduction into the marketplace 10 years ago, MicroPro has quickly became the most popular preservative system in the United States, and continues to be the preferred choice for outdoor construction. The Koppers MCA preservative system is an American Wood Protection Association (AWPA) standardized wood preservative. MicroPro treated wood products meet all major model building code requirements and are approved for above ground, ground contact and critical ground contact end use applications.

MicroPro pressure treated wood products are produced by independently owned and operated wood treating facilities. MicroPro pressure treated wood products are treated with Micronized Copper Azole. MicroPro ® is a registered trademark of Koppers Performance Chemicals Inc. Colors shown in photo images may differ from actual product samples. © 6/2017

www.kopperspc.com

BOTTOM LINE

Picking your product lines Last issue, we discussed having a business plan and how important the profit is, especially profit per day. This time we are going to talk about product selection and knowledge. Now I know a pile of folks who own construction businesses and will install anything the customer asks for. This represents the path of least resistance and does make it easy in the sales process. That said, if you have this mentality you are missing out on a bunch of good stuff, especially money. I mentioned last time that you can lock in prices on materials with your supplier so you can establish a price list to use all year. This is the key reason to identify a product line you want to sell and stick to it. At the first level of supply, sticking to one product line enables you to leverage your supplier to stock that product for you. They will not do this if you are all over the map on materials. To get this started, I research all of the materials available to me first. I want to know everything there is to know about every product. This way I can discuss every product, including the ones I do not want to sell, with my prospects. I want to be the most knowledgeable person they call, and believe me, they will hire you more if you know everything about all of the products out there. To get this knowledge, I use Google, manufacturers’ websites, contractor blogs, and, above all, the supplier’s sales team and especially the manufacturer rep. In this process of gathering information, I am also evaluat-

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ing the service from this manufacturer. I am looking at question response time—does he or she answer my questions instantly and with detail? Does he or she have to call someone to get the answers? Do the answers make sense? Did they call me back immediately or the next day or ever? The last thing we want is to decide on a product line and have a rep who doesn’t return calls and doesn’t know their product first hand. And if you are a rep and reading this, there are many of you out there who would not meet my needs. Be the best you can for your customers because they deserve it. After a full audit of the information and products available to me, I’ve made a choice. It may be the biggest manufacturer in the business, a small one, or a mix. I might prefer two board and three railing manufacturers as part of my overall product offering. I sit down with my supplier and ask what the lead times are for the entire line from those manufacturers. I want to know if I can get one piece in a reasonable amount of time. Often times, a job can get jammed up for a week or more due to a botched cut, damaged materials, or under-ordering. Or, I may not be able to return over ordered or mistakenly ordered materials. I do not want a pile of stuff at my shop that I couldn’t return. That’s lost cash, which is a no go in my book. I want to agree with my supplier that the lead times will be acceptable and the return policy is in my favor. I firmly believe that 60% of what I need must be in stock at the location and 40% needs to be less than two business

days away. I will not pay restocking fees, and special orders will be fully returnable or at a reasonable restock rate. It is on your supplier to make this happen. You cannot build a high volume efficient company without these supply tools. The 60% is framing, flooring, fascia and hardware; the 40% is railing and accessories like lighting. I need to be able to send in an order for the full project and expect the frame, floor, and hardware to hit the jobsite the next day, and the rest right behind it. Yes, ordering in advance is better, but no matter how good you are, the need for materials today or tomorrow is critical. Your cash flow depends on it. In exchange for this level of service from your supplier, you are going to agree to buy what you ask them to support. They will be taking a risk on you and you have to return the favor by buying everything from them. Don’t go shopping all over town for the same Fastest Growing Composite Deck Markets

The top 25 cities that are moving from wood decks to composites have been identified in a new study by AZEK. 1. New York, Newark, Jersey City (NY, NJ) 2. Los Angeles, Long Beach, Anaheim (CA) 3. Boston, Cambridge, Newton (MA, NH) 4. Chicago, Naperville, Elgin (IL) 5. Philadelphia, Camden, Wilmington (PA, NJ, DE) 6. Phoenix, Mesa, Scottsdale (AZ) 7. San Francisco, Oakland, Hayward (CA) 8. Seattle, Tacoma, Bellevue (WA) 9. Detroit, Warren, Dearborn (MI) 10. Dallas, Fort Worth, Arlington (TX) 11. Riverside, San Bernardino, Ontario (CA) 12. Houston, The Woodlands, Sugarland (TX) 13. Minneapolis, St. Paul, Bloomington (MN) 14. Atlanta, Sandy Springs, Roswell (GA) 15. Washington, Arlington, Alexandra (DC, VA) 16. Denver, Aurora, Lakewood (CO) 17. Miami, Fort Lauderdale, West Palm Beach (FL) 18. San Diego, Carlsbad (CA) 19. Pittsburgh (PA) 20. Providence, Warwick (RI) 21. Portland, Vancouver, Hillsboro (OR, WA) 22. Sacramento, Roseville, Arden, Arcane (CA) 23. Baltimore, Columbia, Towson (MD) 24. Columbus (OH) 25. Hartford, West Hartford, East Hartford (CT)

items. Yes, you can get other estimates to help keep them in check, but you must have loyalty to your supplier. They are a critical part of your business, and they have to make money too for all of this to work. Your reps can discuss what kinds of loyalty programs are offered. Many manufacturers offer rebates. Many contractors never bother to redeem rebates. I’ll never understand this. Take the time and submit your rebates because it is cash straight to the bottom line. Use these programs to help with your selection. Rebates can easily add 1-2% to a job’s profitability. Another reason to stick to one or a few manufacturers is support. These are manufactured products and therefore a reasonable level of product issues will occur. You need leverage with these manufacturers in the form of dedicated use to get the level of service and support when you need it. I’d like to say every manufacturer steps up and does a 100% job on replacing defective materials, but I’d be lying. Common sense and history tell us the biggest fish get the most attention. Be that fish. Your manufacturer choices are as critical as your supplier choices. Some things to keep in mind: Using the largest manufacturers that have market presence makes it easy to sell their products and they often have all of the support mechanisms in place we discussed above, but keep in mind, they may not be as hungry as the smaller guys. The smaller guys might do more for you. This will come into play if you have a competitor who is also using the same materials. It’s not always good to have six guys all quoting the same materials because this can turn into a price war. Sometimes it’s good to be the odd man out, selling something that’s different. Sometimes it’s good to be the guy selling the same thing everyone else is and be better at it. You just have to decide what way you want to go and commit to it 100%. David Elenbaum has been in the deck industry since 2000, serving in retail, distribution, manufacturing, and of course, contracting. Summer 2017

Deck Specialist

THE RAIL POST

Reading your clients is key to writing more orders Builders who focus on decks are

“outdoor living professionals,” and unfortunately often crowded out by a plethora of handymen, amateurs, hacks, and the occasional big new-home builder “filling in” with a deck between more important projects. Your intelligent and creative design paired with unequaled on-site craftsmanship will never matter, if you don’t first GET THE JOB, which means you need to operate on a different level than the rest of your competition. This isn’t about marketing or advertising… that only gets you leads. It’s about what you do with those leads, and how you connect with those prospects that turns them into satisfied clients. There are three big areas of understanding and interacting with our clients that are often overlooked, and when they are ignored it leads to lost projects, lower profits, and potential legal skirmishes. While these subtle selling skills are important to home improvement contractors in general, deck builders must get increasingly better at these important “small things” as a younger generation of clients (who often value technical information overload instead of personal relationships) become the primary buying demographic. Unfortunately, today many in our industry consistently sell based solely on the merits of specific material (typically decking or railing) brands. Gaining the right information on your prospective client, and answering their asked (and unasked) questions in the right manner all while gently seeding the conversation with

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proof of your unique technical capacity is key to long-term success. Contractors often are so focused on the unknown construction details up front, that they fail to properly “read” a client’s interests and personality. This leads them to then fail at connecting and interacting of the right levels during the all-important “estimating” stage of a potential project, and unfortunately, they won’t present the proposal in the proper manner. Missing out on any of these areas hinders your ability to move forward- and perhaps more importantly, can create areas of weakness that might compromise your profitability long-term. Reading a client involves taking in constant information on who your prospective clients are, how they live, what interests them, and what their priorities are. The better you know who they are, the better you can craft the

critical, along with simpler descriptions. If they right solution for their needs. For instance: are electrical engineers, then attaching the full is there a car in the driveway? Is the garage ICC reports for all referenced materials might door open? Are the items in the garage neat, be more important! And of course, reinforcing or stacked to the ceiling? How’s the house- is that you are the true professional throughout it clean, or did you trip over a cat’s litterbox the proposal and/or presentation is critical. on the front step? What might be the voting Your professional certifications, product preferences of your prospect- or their religious training, and industry associations are critical affiliations? Any color or design styles stand to remind them about, in a manner that they out- or is the house six years after they moved will respect and appreciate. in still a “blank slate?” This isn’t being voyEach of these points takes time to master, euristic—far from it. It is a measured effort to and every client is different and will present respectfully understand what your prospective new opportunities and odd requests that will client values, what basis the work from with require continued refinement, how they treat others, and how they might learning and adaptation. perceive other people’s input or expertise. Good luck! Attempting to connect with a client is often counterfeit; it’s not just getting a few good laughs out of them, or agreeing on a favorite Matt Breyer is president of sports team. It builds directly on top of the several companies, including intel you gathered. A drinking story that might a family-owned residential endear you to the homebrew aficionado might remodeling business that Merchant 7-17 Layout.qxp_D SigNov03-1-8,41-48 specializes in designing & 6/9/17 9:24 AM Page 62 immediately offend the conservative Christian building outdoor living spaces. school teacher who would never dream of doing whatever it was you did in that car back in college. This is about trust—and without lying or shading the truth, you need to show yourself in a way they can understand and appreciate. For as much as the project details matter, these prospective clients are still, after all, mostly “buying you” (even if they think they’re buying a brand or a project!). As you seek to work from the information about them you acquired, and interact with them on a professional and appropriate level they can relate with, you will need to constantly monitor what they say, The ideal homegrown substitute for Teak and Ipé and how they react, fidget, or evade. These are 100% grown, harvested and manufactured in Pennsylvania your gauges of how well you are understanding Water/fire/hail/rot/mould resistant, and engaging with them. termite-proof, & temperature resistant Finally, each client needs the pertinent π Sizes ‒ 1x6, 1x5, 1x4, 5/4x6, 5/4x5, 5/4x4, and more project details explained in a way that is π Profiles ‒ Eased 4 Edge or Groove & Groove technically accurate, and in a “language” that Symmetrical profile allows installer to choose the visible face they understand… and of course you won’t Symmetrical structural end joint can be floated between joists know that, if you haven’t done the earlier Installed with off-the-shelf hidden fasteners two steps correctly! Your future client’s educational background, mannerisms, speech patterns, technical capacity, and prior home improvement experiences all add color to the Distributed by Reclaimed Woods of the World lens they will use to interpret your proposal. 97 years of continuous service If they are a more visual client, then extra Reclaimedwoodsoftheworld.com 3D images and past project pictures will be Contact Tom or Wan (949) 515-9501

THERMO- MODIFIED HARDWOOD DECKING

Summer 2017

Deck Specialist

BUSINESS WORKS

Why your customers don’t like you—and what to do about it It’s Any Airport, USA at 2:00 a.m., and someone makes the announcement that the delayed 6:00 p.m. flight will finally begin boarding. The catatonic crowd in the packed waiting area begins to form a line. They’re tired and relieved to be getting on their way. In a super-perky voice, the gate agent then welcomes the Titanium, Topaz, and Teflon flyers and makes a big deal about them standing to the right of the rest of the crowd so that they may cross over a red bathmat before showing their boarding passes. Once that collection of special status holders is taken care of, the agent starts loading passengers by boarding group and ceremoniously blocks off access to the all-important 2-by-4-ft. carpet square. As she checks boarding passes, she half-heartedly asks people to stow their smaller items under the seat to leave room for larger bags in the overhead bins. Onboard, the flight attendants don’t seem to care too much about bags either. Consequently, plenty of coats and small items fill the only storage area that can accommodate a suitcase. It doesn’t take a mind reader to know what happens next. There’s no room left, and the remaining passengers have just had another 40 minutes or so added to an already miserable excursion. Thanks, airline! With a modicum of effort, everyone’s bag could

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have fit, but not tonight. While great customers certainly deserve an organization’s appreciation, in this instance, the airline’s focus should have been on accommodating all customers’ carry-ons. By wasting people’s time, the airline managed to make the skies and the ground anything but friendly. Oddly, that same company will spend millions on marketing in an attempt to build relationships with the customers. For a company to have anything but a dysfunctional relationship with its customers, however, it must show them respect. Without it, the rest means nothing. At the heart of disrespectful service are three errors: taking actions that charge customers money they don’t expect to spend, costing customers time they don’t have to give, and failing to deliver on promises. Fatal Error 1: You Cost Your Customers Money They Don’t Expect to Spend If you’ve ever made a reservation at a hotel with a plan of arriving late, sleeping and checking out first thing, you’re like many business travelers. If you’ve also had that in-andout plan along with the experience of unexpectedly encountering a property with a hefty resort fee charged to all guests regardless of use, you know what it is like to part with

money and not feel good about it—even if that money isn’t yours. While there’s nothing intrinsically wrong with having a resort fee, what is wrong is leaving off the total when the reservation is booked. It’s dishonest. If the fee isn’t optional, it is part of the cost of the room and should be listed as such. Be transparent with your fees. Customers have a right to know what things cost. When they don’t, they don’t like you very much. If you happen to be in a business where fees depend on what you encounter, be upfront in the beginning. Better still, offer a range. If your kitchen remodel is relatively straightforward, you’re looking at XYZ dollars. On the other hand, if we find water damage, asbestos, pipes we have to move, or structural problems, you can expect costs to go up substantially. Worst case, you’re looking at $XYZ + $ABC. For organizations that primarily serve internal customers, currency may be something other than money. Even so, an implicit obligation to be transparent still exists. If people feel you’re taking advantage of them, you’ve failed. Think about how you communicate money to your customers. Do you do all you can to make costs easy to understand? Fatal Error 2: You Cost Your Customers Time They Don’t Need to Spend If you’ve ever been to a well-run theme park on a busy day, you’ve witnessed staff who are exceptional at safely moving huge numbers of people through the gates, on and off rides, and in and out of restaurants. Sure, the lines are long, but nobody is waiting one second longer than absolutely necessary. If you’re working in a venue where long lines exist and guests can see obvious inefficiencies, watch out. The most tolerant bunch of people will transform into loud and impatient customers who channel annoyance into intense anger right before your eyes. Nobody enjoys having their time wasted. Great service providers walk in their customers’ shoes. They see the customer experience through the customer’s eyes. They know it’s important to be responsive and do what they can to avoid wasting a customer’s time.

Look at your customers’ interactions with you. Are there places where inefficiencies exist that could be eliminated without sacrificing safety or something else your organization values? If so, show your customers some respect by becoming more efficient. If you are not sure where you could make improvements, ask your customers. They probably know. They’ve certainly had enough time to think about it while waiting for you to get your act together. Fatal Error 3: You Fail to Deliver on Your Promises Companies that fail to deliver on their promises erode customer trust. Don’t believe it? Think about toy commercials from your childhood. How about the one that showed a toy doing something amazing, and caused you to develop an obsession. You wanted it. You told everyone. It was on the top of your wish list. Then, finally someone bought it for you. Weren’t you a little disappointed when it didn’t behave as advertised? It didn’t fly on its own or drive on its own. You felt crushed, and misled. Your customers experience those same emotions when you don’t come through, and guess what? They don’t like you very much when you fail to deliver. Take an inventory of your promises. Where are you living up to your word, and where are you falling down? Start fixing those areas that are bound to cause disappointment or worse. Guiding Principle: Don’t Make Customers Feel Devalued Being opaque about costs, making customers wait, and failing to deliver on promises all indicate disrespect. Each of those actions shows people you don’t value them, and you don’t think they are worthy of receiving better treatment. In other words, you just don’t like them enough to do better. Is it any wonder they don’t like you back? Kate Zabriskie is president of Business Training Works, a Marylandbased talent development firm, www.businesstrainingworks.com. Summer 2017

Deck Specialist

Kits Speed Up Assembly of Treated Wood Decks A new glulam post-and-beam kit makes it easier for contractors to build wood decks. “With the increasing size and complexity of decks, contractors were looking for ways to minimize the obstruction caused by multiple support posts,” explained Pat Bischel, president of Northern Crossarm Co., Chippewa Falls, WI. “As we introduced our Brown KDAT (kiln dried after treatment) pressure treated wood, we began to get requests for a matching beam. As a result of those requests, we developed a kit that would be comprised of matching colored posts, a beam, and hardware. This meant one inventory item containing matching components necessary to support an elevated deck.” To determine which components would be offered in the kits, Northern Crossarm’s goal was to provide the dealer and the contractor with a kit that could be delivered to the jobsite, containing the basic components to support a deck package. “We looked to simplify the process by over-engineering the components in order to minimize inventory items a dealer

LEFT: Treated, colorized southern pine posts and beams, plus hardware make up easy-to-build kits.

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Summer 2017

would need to stock,” he said. “Dealers and contractors love the idea of purchasing one product that provides the major components of the framing package,” Bischel noted. “Contractors and homeowners like the finished look the brown posts, beam, and hardware offer the completed deck. The homeowner also likes the unobstructed views and access provided by only having two support posts for each beam.” Each kit includes one southern yellow pine glulam beam and two posts, treated with MCA to ground contact and colored brown; two powder-coated brown beam-to-post connection brackets; and 25 powder-coated brown joist hangers. Beam dimensions are all 5-1/4” by 15-1/8”, in 16’, 20’, or 24’ lengths. The 5-1/4” by 5-1/4” posts come in a standard 12’ length. Long posts can be special ordered. The kits initially were offered just with a 20-ft. beam, but—due to customers’ requests—a shorter and a longer option were introduced. Bischel expects to eventually add other sizes, as well.

RIGHT: One price covers all components needed to build a support structure for an elevated deck. (All photos courtesy Northern Crossarm Co.)

Summer 2017

Deck Specialist

Outdoor Living Stands Out at National Hardware Show Outdoor living took the stage during

last monthâ&#x20AC;&#x2122;s National Hardware Show at the Las Vegas Convention Center. The three-day event showcased a number of products meant to enhance any outdoor living lifestyle. From funky barbeques to top notch decking tools, each exhibitor was given a chance to show

LEFT: Jason Varney, star of DIY Networkâ&#x20AC;&#x2122;s Docked Out, uses Armadillo Decking to show just how useful its Auto Feed Clip Gun is for installing composite decking. RIGHT: Simpson Strong-Tie showcased its new Outdoor Accents line of decorative hardware. The load-rated, patent-pending wood connectors accommodate 4x and 6x lumber sizes, providing the flexibility installers need when designing and building custom outdoor structures.

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Summer 2017

what their product is made of and, specifically, how it will turn an average deck into one that stands out. Several outstanding products were honored during the awards ceremony. Exhibitors were able to enter their product in numerous contests and categories including American Manufacturing Awards; Homewares Awards, Lawn, Garden and Outdoor Living Awards; New Product Launch Awards; New Product World Awards; and NRHA Retailersâ&#x20AC;&#x2122; Choice Awards. Mosquito FreeZone by Greenerways took home the gold in the Lawn, Garden & Outdoor Living categories, while Flame Kingâ&#x20AC;&#x2122;s Refillable Propane Cylinder & Kit took

Summer 2017

Deck Specialist

LEFT: Seat Rack cleverly displayed its new products for the show to see. The interior cargo rack is a solution for loading and securing cargo inside your vehicle, making deck building that much more convenient.

the silver, and Swan Productsâ&#x20AC;&#x2122; Swan Swivel for garden hoses took home the bronze. Dr. Earthâ&#x20AC;&#x2122;s Final Stop insect and pest control spray received an honorable mention. Other companies used unique ways to show their products through clever displays and walkthrough tiny homes. Attendees were inspired and informed by industry updates and keynote speakers who gave them a little bit of insight on how to improve their business strategies while still staying true to their values. In addition, an All-Industry Conference offered free daily education seminars with each unique business in mind. Sessions included keynotes by Al Meyers, Kalypso; Millard & Linda Fuller, The Fuller Center for Housing; Dustin Kaehr, retail consultant/ motivator; author Kit Yarrow; renowned retail expert Mary Walter; and many more.

RIGHT: Palram used its exhibitor space to create a walk-through showcase home to show off its outdoor living products, including (upper) its patio or pergola cover and its (lower) Classic & Elegant Door Cover.

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Summer 2017

ACCESSORIES & TOOLS

Stains & Finishes

Cutek

cutekextreme.com (844) 442-8835 Cutek Extreme – 10 colors Cutek ProClean Stain Remover ___________________________

DeckMAX

deckmax.com DeckMAX E2 PVC Deck Revitilizer DeckMAX Professional Grade PVC Cleaner Concentrate Composite & Wood Deck Cleaner DeckMAX PVC Revitalizing Wipes ___________________________

DeckWise

deckwise.com (866) 427-2547 Ipe Oil Hardwood Finish Ipe Seal End Grain Sealer Cleaner & Brightener Deck Restoration Kit ___________________________ The Star Wars TIE Fighter Grille was one of the more interesting products at Duckback Products the show. With fighter wings that fold superdeck.com out for food prep, and the ability to print (800) 825-5382 the Star Wars logo onto your food, this Superdeck Exterior Wood Cleaner product was definitely a showstopper. Superdeck Exterior Wood Brightener

Superdeck Exterior Wood Stripper Superdeck Transparent Stain – 10 colors Pressure Treated Stain – 6 colors Semi-Transparent Stain – 64 colors Exotic Hardwood Stain – natural, cherry, walnut Semi-Transparent Waterborne Stain – 100 colors Waterborne Stain – 7 colors Deck & Dock Elastomeric Coating – 55 colors Solid Color Stain – 80 colors Duckback Composite Cleaner Duckback P-3 Peeling Paint Primer ___________________________

Dumond Chemicals

dumondchemicals.com (800) 245-1191 Peel Away Deck Cleaner Peel Away Deck Restorer Peel Away Deck Brightener Peel Away Deck Remover ___________________________

EaCo Chem

eacochem.com The Luma Mosquito Trap by (724) 656-0753was awarded the New Catchmaster LCS Water-Based Stripper Eliminating Product World award. ___________________________ pests with style, trapping moths, gnats, flies, mosquitoes. The product is silent, Eco Chemical non-toxic, and looks great on a deck. ecochemical.com

(800) 677-7930 Eco Chemical Fence Stain ___________________________

Flood Company

flood.com (800) 321-3444 CWF-UV Clear Wood Finish – cedar, honey gold, natural, redwood Pro Series CWF-UV5 – 7 colors CWF Oil Pentrating Oil Wood Finish – cedar, natural Pro Series CWF Multi-Surface Waterproofing Clear Sealant Pro Series CWF Hardwoods – 8 colors Pro Series Spa-N-Deck – 6 colors Pro Series Semi-Transparent Alkyd/Oil Stain – 40 colors Plott’s Miletus received an award for Pro Semi-Transparent Acrylic/Oil Stain – NewSeries Product Launch. It allows a deck 40 colors builder to get direct measurements of Series Solid Stain –an tintable to over aPro walked pathColor to create interactive 120 colors map. Users can then use that map to Pro Series Resurfacer Stainspace – tintable plan out what they Acrylic want the to to look By taking a picture of your overlike. 120 colors planned andWash walking Pro Seriesworkspace, All-Purpose Deck Miletus the area, the product Pro Seriesaround Wood Cleaner creates interactive Pro Seriesan Wood Stripper digital map allowing you to add Spa-N-Deck Finish Coat notes, pictures and digital references along the way. ___________________________

Do You Buy Hidden Deck Fasteners or Construction Lags? We Guarantee the Best Quality and The Best Price! Call or email us for details!

Spring | Deck Specialist | | Summer 2017 | 2017 Deck Specialist

53 49

AZEK Hits the Road on Best Decks Tour

UPPER: Trucks outfitted in composite decking toured California this spring. MIDDLE: Side panels flipped up... LOWER: ... to reveal samples and more.

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Summer 2017

Sister brands AZEK and TimberTech brands spent this spring cruising the Golden State in two Ford F-550 trucks outfitted with the latest in high performance decking materials. Over 60 days, the trucks visited two building material dealers each day, one vehicle touring Northern California, the other Southern California. Contractors were able to touch, feel and test the different deck, trim and rails, learn about fastening options, and demo the products for themselves. The trucks also featured a TV with a looped video of a recently completed San Francisco rooftop deck, and AZEK’s newest TV commercials and print ads. “Whether they are new building or remodeling customers, the ability to see all of the products up close, and compare them side by side, and connecting with their local sales reps makes all of the difference,” said Rob Courtney, regional sales manager. “The truck itself adds an additional ‘wow factor’ with the long-lasting and beautifully engineered product being used as the truck’s siding.” Each afternoon, the Best Decks team also stopped by contractors on various job sites. The trucks are outfitted with a grill on the back, so the pro’s could enjoy freshly grilled lunch while checking out the products on the truck.

Summer 2017

Deck Specialist

Atlantis Digs in Out West

Atlantis Rail Systems, Plymouth, MA., is looking westward to expand, with the May 30 grand opening of a new distribution center in Las Vegas, NV. Stocked with over 1,600 SKU’s, Atlantis Rail West will provide standard FedEx Ground service in one-day to most of Southern California, Arizona and Nevada; two-day

Deck Specialist

service to the remainder of California, Arizona, Nevada, New Mexico, Utah and most of Colorado, Idaho and Wyoming; and three-day service to all other points in the western U.S. “Due to company growth, we were presented with space restrictions at our Plymouth, Ma., headquarters that would impede additional planned growth of both divisions,” said

Summer 2017

Patrick Striebel, president of Atlantis Rail and sister company Suncor Stainless.

New Study Divulges Building Trends

PCBC, the largest annual homebuilding trade show in the western U.S., has released its comprehensive, nationwide 2017 Trends Report focused on capital markets, land planning and development, multifamily, business management, technology, design, and marketing and consumer insights. The report, produced in conjunction with Meyers Research LLC, found: • After a strong 2016, capital market experts remain optimistic—with 91% of investors bullish on access to equity capital—and expect the investment volume to continue at a solid pace in 2017; gateway coastal markets will be the biggest targets for capital deployment. • Multifamily is facing numerous opportunities, including increased apartment demand from Gen Z and Baby Boomers, allowing for a healthy and balanced market for the foreseeable future. Developers are also taking heed to the disruptive elements in marketplace by installing package lockers and rooms to accommodate online grocery deliveries, dedicated ride share waiting rooms, and functional smart home technology. • With a new presidential administration and a focus on stimulating job growth, forecasters predict a positive impact on housing demand. Reduced levels of single-family home supply, coupled with

favorable demographic groups looking to purchase, all point to growth for residential construction in the years ahead, even if interest rates remain in the range of 4.5%. • The on-demand business model (think Amazon Prime and Uber) continues to transform options and expectations for consumers and extends to home design, green spaces, retail planning and more. They want more immersive involvement with places and spaces and that is how value will be created and realized in the re-defined landscape of economics, technology and demographics. “Delivering these forward-looking benchmarks for the housing industry is something we take very seriously,” says Linda Baysari, senior VP of PCBC. “We’re excited to take a deep dive into these topics during the education sessions at PCBC in San Diego.” Each year, PCBC draws more than 10,000 attendees and exhibitors, serving as the

nexus for the homebuilding industry. In 2017, PCBC will provide a full-spectrum experience, uniting top housing professionals for three days of active learning, high-powered collaboration and discovery June 27-29 in San Diego, CA. To request a free copy of the full report, visit www.pcbc.com/trends-2017.

Deckorators Revises Dealer Program

Deckorators has introduced the Beyond Ordinary Dealer Program, identifying retailers as fully aligned with the lifestyle-enhancing deck brand. All enrolled dealers are highlighted on Deckorators.com with a “Beyond Ordinary Dealer” icon. Qualifying dealers also receive merchandising displays in their showroom. To qualify for the new program, dealers need to stock an assortment of Deckorators post caps, balusters and accessories; display the products; meet minimum volume tiers per quarter; and make one qualifying purchase per year. It is a streamlined, enhanced version of Deckorators’ former Perfect Dealer program.

Summer 2017

Deck Specialist

NEW PRODUCTS

Trex’s newest color additions for its Transcend Premium Tropicals decking line complement the summer season with their vibrant appearance. Havana Gold and Spiced Rum are designed to provide an ageless look. Thanks to the product’s three-sided shell protection, long days in the sun and summer gatherings won’t phase this decking line.

[www.trex.com]

The goal of Kebony’s newest FSCcertified deck line, Kebony Character, is to bring the rugged look back to life in decking. A full range of thermally-modified Scots pine cladding and decking, the line was specifically developed for projects where a rustic look is desired. Kebony Character is modified using a bio-based liquid that, after it is cured, permanently enhances the wood’s durability and dimensional stability. [www.kebony.com]

Simpson Strong-Tie’s EB-TY hidden deck fasteners for premium wood decking just got a whole lot more secure thanks to the addition of a stainless-steel reinforcing plate that adds stiffness to hold boards in place securely. The system blends strength with ease of installation in a fastener that won’t detract from the deck’s finished appearance. [www.strongtie.com]

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Summer 2017

Aurora is aiming to light up the night through solar power with its MaciMae Solar post cap light. The solar-powered lights fit a wide range of post sizes and are a good fit for wood and vinyl posts. As homeowners become more ecoconscious when choosing their decks, solar lights will be more in demand. The lights come with 700 mA high capacity batteries, capturing the sun’s energy for a full-lit deck. [www.auroradecklighting.com]

Summer and outdoor grilling go handin-hand and because of that, Lynx Grills created the new SmartGrill, perfect for the season and the generation. The SmartGrill allows users to measure its heat output, adjust its temperature, and apply recipe-specific settings from a smartphone or by direct voice command. Powered by a 1.5Ghz processor with built-in wifi, the grill has 64GB of storage and is a perfect addition to any smart deck. [www.lynxgrils.com]

DuraLife’s new line of Proprietary Color-Matched Decking End Caps are designed to perfectly fit and cover the boards of its Siesta, MVP and Starter decking profiles. The caps reportedly are easy to install and enhance the appearance of the deck perimeter, while providing deck builders with a more cost-effective alternative to the traditional “picture framing” method of installation. [www.duralifedecking.com]

Summer 2017

Deck Specialist

Cali Bamboo is aiming for beauty that lasts with TruOrganics, a new line of composite decking. The decking is made of 100% recycled materials, 50% reclaimed wood fiber, and 50% HDPE plastic. It features the most authentic hardwood grain texturing without the splinters and a low-gloss matte finish. The line comes in four color options, all named after great American getaways—Tahoe, Yosemite, Denali, and Sedona. [www.calibamboo.com]

Certainteed has welcomed the summer season by adding three new bold colors to its EverNew Railing Systems—all made to enhance the look of any deck. Black, Rustic Rose and Warm Spice all pair well with natural, earthy colors, making it a perfect match when you want to bring the inside out. [www.certainteed.com]

When your porch calls for the rich character of hardwood tongue-andgroove ceilings, Versatex Building Products has an innovative solution called the Canvas Series. It combines the beauty of black cherry, walnut or tropical macore with the technical advantages of cellular PVC exterior trim. It provides straight, true, knot-free material, in uniform 18-ft. lengths to span up to 24” on center. Matching 4” crown moulding comes in 16-ft. lengths. [www.versatex.com]

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Summer 2017

Feeney has expanded its CableRail product offering by adding a pre-packaged kit of materials and fittings created to streamline installation on stair railings. The new CableRail Stair Assembly kit is made for wood posts and includes 20 feet of 1/8-inch diameter stainless steel cable with a Threaded Terminal Fitting attached to one end, a Quick-Connect Pivot Fitting for the other end. The kit also includes necessary nuts and washers. [www.feeneyinc.com]

Ideal Cabinetry is responding to current trends in outdoor living by introducing WeatherStrong, a new outdoor cabinet line manufactured from a marine grade waterproof polymer. Featuring high-grade stainless steel hardware, the cabinets are built with a fast cure solvent-free structural adhesive system that provides excellent bond strength. To add to its outdoor advantage, they are built to stand up to the harshest elementsâ&#x20AC;&#x201D;heavy rain, hot summers, and snowy winters. [www.weatherstrong.com]

Dekor is offering customers the option to control its LED lighting from Apple iOS or Android devices with its new Wifi Controller and Wifi Remote App. The app brings home automation and smart control to Dekor lighting projects. Users can control their deck lights from the comfort of their deck chair and schedule lights to turn on and off overnight from anywhere in the house. The app requires at least one controller to control the lights attached and must be connected to your wireless network for the app to see and control your lights. [dekorlighting.com] Summer 2017

Deck Specialist

INSIDE LOOK

Latest composite innovations Wood-plastic composite decking is

forecast to “experience above average annual gains in demand through 2020,” according to the Freedonia Group, noting that “composite decking is popular with consumers seeking decks that have longevity while maintaining a wood-like appearance.” It’s not surprising that people like composites’ durability and aesthetics, as manufacturers have continually strived to make improvements in those two areas since the category was introduced in the late ’80s. Now that deck contractors have access to long-life composites with the beauty of real wood, what’s the next stage of innovation?

Temperature friendlier composites

Chances are good you’ve had customers ask about composite decking getting too hot. Market research shows surface temperature is the number one buyer concern not addressed by decking products that have been available. While any dark colored decking absorbs sunlight and can heat up, as composites are more dense that traditional wood decking, some products can become uncomfortably hot in direct sun. This can mean having to hot-foot it across the deck in bare feet or keep pets off the deck. While it might seem like this is a problem only in sunny climates like the Southwest, Texas and Florida, even in northern regions, long sunny days can result in a too-hot deck. In some ways, it’s more of an issue in cooler regions, since people have fewer sunny days in the year to enjoy their deck as an outdoor retreat and don’t want to lose any deck time.

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Summer 2017

To address this problem, new are composite boards that optimize heat reflection. Specifically, boards made with CoolDeck technology absorb up to 35% less heat than conventional capped composites in similar colors. The result is a noticeably lower surface temperature in direct sun.

Improved Surface Finishes & Patterns

Another innovation this year in composites is boards with improved aesthetics and enhanced fade, stain and scratch resistance. Next generation composites such as MoistureShield Vision offer rich colors with striking visual patterns that emulate exotic woods. The technology behind these aesthetic improvements also will eventually enable homeowners, builders or designers to customize the surface appearances of deck boards. This will likely be a popular option for urban homeowners, who often look for their decks to be an extension of their indoor living spaces. For such homeowners, going beyond the look of wood to custom colors and finishes will be a key selling point. Composite decking has advanced dramatically in the past 30 years. From aesthetic innovations to improved performance, these changes continue to drive their rapid market growth. Brent Gwatney is senior vice president for sales & marketing at MoistureShield (moistureshield.com). He has more than 30 years in the building industry, working with manufacturers, dealers, designers, contractors and building officials.

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about it, if I were to stand on a roof for 30 years, I’d eventually need a shower. While homeowners also have a ‘no maintenance’ doesn’t common request when it exist, there are products that comes to residential rooftop require extremely little attenspaces: low maintenance. “A tion over the years.” lot of people are looking for For many of his rooftop products that don’t take a projects, Camacho has lot of work to maintain. In used capped polymer (PVC) cities like New York, outdoor products. Capstock decks can spaces can only be enjoyed be cleaned with a solution as for a certain amount of time. simple as soap and water and No one wants to spend all of come in a variety of colors and their time staining and cleancollections, with decades-long ing—they are looking for low fade and stain warranties. maintenance decking,” said Merchant 7-17 Layout.qxp_D SigNov03-1-8,41-48 6/1/17 2:12 PM Page 60 The products are made to Camacho. “But if you think face the harsh elements of the

Rooftop Decks (Continued from page 25)

The Best Sustainable Decking Option That Won’t Break Your Budget!

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Summer 2017

four seasons and resist mold, mildew and moisture damage. They are also lightweight, so the deck boards are preferable for contractors working on rooftop installations. Julia Fitzgerald, CMO of capstock producer AZEK Building Products, said, “Because AZEK is made with high-performance materials, and our Vintage Collection offers products with a Class A Flame Spread rating, we find our decking provides a superior alternative for contractors who are working on rooftop spaces. Plus, it’s a lighter material, making it a perfect solution for homeowners and building owners who want a rooftop deck.” As rooftop spaces increase in popularity, Camacho has noticed certain trends gaining traction within the New York City skyline. In the “concrete jungle,” locals especially like greenery; Camacho sees planters and trees on many rooftops amidst the colorless buildings scaling the city skyline. To bring color to the sky, many rooftop designers are opting for the non-traditional colors that allow the designs to pop. Dual-level decks are increasing in popularity. Metal and aluminum spiral staircases, which are fire rated and approved to be added as a decorative touch to the space, are often seen on these multi-level rooftops. “When you get a nice week of weather, no one wants to be inside,” said Camacho. “Rooftop spaces allow people—even in the most congested cities in the country—to enjoy those days when the sun decides to come out.”

DATE PLANNER

ADVERTISERS INDEX AZEK [www.azek.com]

North American Deck & Railing Association Golf Tournament

CAMO Fastening System [www.camofasteners.com]

When: June 12 Where: Brookfield Country Club, Roswell, GA. What: Registration for the event at the renowned and newly renovated Brookfield Country Club features practice range, greens fees, carts, shotgun start, cookout lunch buffet, awards and prizes. More info: nadra.org

Deckorators [www.deckorators.com]

PCBC

Green Bay Decking [www.greenbaydecking.com]

Key-Link Fencing & Railing [www.lovemyrail.com]

Koppers Performance Chemicals [kopperspc.com]

Lonza Wood Protection [www.wolmanizedwood.com]

MoistureShield [www.moistureshield.com]

North American Deck & Railing Association Northeast Networking Event

National Nail [www.camofasteners.com]

When: June 29 Where: Lehigh Valley Sporting Clays, Coplay, PA. What: Clay shoot provides the ideal setting for networking with other deck builders and suppliers throughout the Northeast. More info: nadra.org

North American Deck & Railing Assn. [www.nadra.org]

When: June 28-29 Where: San Diego Convention Center, San Diego, CA. What: The official annual event of the Leading Builders of America, the Pacific Coast Builders Conference draws nearly 10,000 residential construction professionals for exhibits, seminars, housing tours, and networking opportunities. More info: pcbc.com

National Association of Women in Construction Annual Meeting & Education Conference When: August 16-19 Where: Hyatt Regency Orange County, Anaheim, CA. What: Presentations and workshops for females in the construction industry include keynoter Aimee Cohen on “Woman Up! Overcome the Seven Deadly Sins that Sabotage Your Success,” Katie Snapp advising on transitioning between industries or positions with “The Trouble with the Curve,” Barbara Khozam on “How to Deliver Extraordinary Customer Service,” and Survivor reality TV show contestant Holly Hoffman on “Thrive to Survive.” More info: nawic.org

Cover III

Digger Specialties [www.westburyrailing.com]

Feeney [www.feeneyinc.com]

Great Southern Wood Preserving [www.yellawood.com] Cover II

Reclaimed Woods of World [reclaimedwoodsoftheworld.com] 41 Simpson Strong-Tie [www.strongtie.com]

Sure Drive USA [www.suredrive.com]

Taiga Forest Products [www.taigabuilding.com]

Trex [www.trex.com]

United Treating & Distribution [www.unitedtreating.com]

Universal Forest Products [www.prowoodlumber.com]

Viance [www.treatedwood.com]

Cover IV

WalkGreen [www.walkgreenproducts.com]

Weyerhaeuser Co. [www.weyerhaeuser.com/woodproducts] 7

Remodeling Show | Deck Expo | JLC Live When: October 25-27 Where: Music City Center, Nashville, TN. What: R|D|J provides thousands of deck builders, remodelers and other industry professionals with a vibrant exhibit hall filled with nearly 300 products and services, a strong educational conference program with business and jobsite training, and networking events every day of the event. More info: remodelingdeck.com

COMING NEXT ISSUE in the Fall 2017 issue of Deck Specialist

Deck Expo Preview Outdoor Living Technology Bamboo Decking Summer 2017

Deck Specialist

IDEA BOOK

yard of lumber When the deck contractor got the call to build a replacement deck for a lumberman, he was given implicit instructions: “I don’t want some 10x12 deck to put a barbecue on. Let’s build a deck so you can tell I’m in the wood business.” The Dothan, AL., builder turned to a new clear, ground contact, KDAT decking from Everwood Treatment, Spanish Fork, AL. EverDeck was treated and dried for a smooth finish and no stick marks. A full unit—192 pieces of 16-ft. southern yellow pine—was used in the 1,250-sq. ft. deck, including two elevations, benches, a shower stall, and cut-outs for two huge oak trees. ABOVE: The Alabama homeowner, who operates a lumber and hardware business in Florida, wanted a showplace for entertaining, but one personalized for his profession.

LEFT UPPER: A pair of benches frame the stairway that leads from the shower stall to the swimming pool. LEFT LOWER: The builder created cut-outs for two large oak trees, whose growth had forced the homeowner to alter his previous deck twice before. (Photos by Jay Pugh, South Bay Ace, Santa Rosa Beach, FL.)

Submit photos of your latest and greatest project to ideabook@ building-products.com

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Summer 2017

EXTRAORDINARY SELECTION,

BEYOND ORDINARY WARRANTY.

DeckoratorsÂ® Vault decking was named a Top 100 Best New Home Product by This Old House.

DECKORATORS.COM

Summer 2017

Deck Specialist

DECK

SPECIALIST 151 Kalmus Dr. Ste. D200 Costa Mesa, CA 92626-5959

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