Building Products Digest - October 1984

Buildinq -- Pro f,ucts

Serving the lumber markets in 13 Southern states

qg4t"g !q .ruLqqry_:_:_:

Our annual Southern Pine Special Issue. We'll be talking about its uses, characteristics, marketing, grading, current market conditions, and how retailers and wholesalers can profitably buy and sell Southern Pine in 1985.

ADVERTISERS: act today to be sure your advertisement is included in this important special issue. Cet your message before our12,750 readers in 13 Southern states. Deadline for the January Southern Pine Special lssue is December 14. For information, write the address below or call (collect) (714) 852-1990.

4500 Campus Dr., suite 480, Newport Beach, Ca. 92660 (714) 852-1990

Servlng the lumber \-)z'& home center markets In 13 Southern states

Advertisers Index 46

Publlrbcr David Cutlcr

Edltor Juanita Lovrct

Asbtrnt Edllor Patricia Nowlin

Contrlbudq Edlton

Dwigtrt Cunan o Gage McKinney

Arr Dlrcctor Manha Emcry

Sirll Adrt Carole Shinn

Clrculrtlon Dorothea Creegan

Building Products Digest is publishcd monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92ffi, phone (714) 852-1990 by Cutler Publishing, lnc. Advertising ratcs upon request.

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FROM TEXAS, LOUISIANA, MISSISSIPPT, VTNGINIA, TENNESSEE. N. CALTFORNIA AND OREBON: conracr lhvld Cuthr, 4ifr) Campus Dr., suile 48), Ncvpon Bcach, Ca. 92660. Call (714) 852-1990.

FROM WASHINGTON STATE & IDAHO: contact Crrole Holm, 7033 t2nd S.8., Mercer lsfand, Wa. 9t040. Phone (20{.1 6Uq70.

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BI.]ILDING PRODUCTS DIGEST is an independently-owned publication fs7 the retoil, wholesale and distribution levels oJ'the lumber qna building supply morkets in l3 Southem states.

markelr ln

h,/nhnja 4ryry

BECAUSE YOU WA\IT

Sradluae

Ttre crown has always been the s;zmbol of excellence, honor, leadership and dignity...which is why we only put our RED CROWNon our top quality hardwood.

Linden Lumber Company's REID CROWN LABEL hardwood is the finest Southern hardwood produced. We have built our reputation on shipping only top quality Southern Hardwood.

Tly RED CROWN LUMBER,and enjoy an advantage over your competitor by offering your customers the highest quality hardwood at reasonable priaes.

gg ou* FAcr"rrrEs TN'LUDE gg

A 7' High-Strain band rniU producing 25 million b.f. annually. 13 new and modern steaJn dry kilns with SOO,OOO feet capacity. 5 million feet of drXr storage, I planers and ripping facilities. Nine company owned lumber trucks. We ma.intain 8-9 million feet in inventory on sticks at all times.

BE! TTIE KING OF YOI'R INDUSTB,Y A\TD SLIARE THE CROWN WITH US. CALL TODAY FOR TTIE: BEST SOIITHERIV LIAIiDWOOD.

EDITORIAL

Hardwood from where?

Kota Kinabalu is not exactly a household name. But, like many presently obscure places in the Far East, its name is expected to become very familiar to those who deal in hardwoodwhether as manufacturer, wholesaler or retailer.

Kota Kinabalu is in East Malaysia, which, along with Indonesia and Papua New Guinea, is making dramatic strides in the hardwood business. Experts say that in the next five years, we should look for new hardwood species in the marketplace along with a markedly higher percentage of imported hardwood. More finished products and parts are also to be expected.

The reason is the explosive economic growth of the Pacific Rim countries, especially those D nations from South Korea to New Zealand. Their phenomenal development of the last few years is supported by a large population, oil, rubber, timber and other resources, and a work ethic in the people that American businessmen marvel at.

Propelling the changes are factors such as transportation costs and natural resources. Already it is cheaper by half for Westerners to get

their normd hardwood species from the Far East than traditional Midwest and Southern sources. In Indonesia, for example, hundreds of millions of acres of untapped timber reserves, many of them homogenous stands of hardwood, are waiting to be cut into long lengths and widths, specifications that are increasingly difficult to fill domestically.

Asian wood quality and workmanship in parts and products are more than adequate. Grading rules are generally being kept, though this is, lamentably, far from universal. Indonesian hardwood grading is considered to be excellent. Others are of equal quality. The Malaysian Timber Board, for instance, has a regular program of spot checking exports for grade and quality.

The Pacific Rim countries are also a growing destination for U.S. hardwood exports. Brokers speak fondly about inquiries from Japan for 500 containers of oak. More American oak is now exported to the Pacifirc Rim than Europe.

Although the hardwood business has long been marked by comfortable, traditional patterns, it appears that may be on the verge of changing.

markctr In l3 Southcrn rtater

DAVID CUTLER publlsher

Shlp Attowoy . o responsl- ble, serrlce{rlented truckIng system . . . operoted by c ;elloble, well-estobllshed compony you con rely upon.

Evue shlp to and from the 48 contlnental states and Into ontarlo and Ouebec, Canada wlthout Interllnlng. coast-to-coast forest products haullng ls our speclalw.

TRUCKING DIVISION

v,teTe 22 mlles from the Northern callfornla border. wrlte us at P.o. Box 819, Phoenlx, or. 97555

New Pres For Genstar Gypsum

Conrad R. Kelley has been appointed president of Genstar Gypsum Products Co., according to J. A. West, executive vice president.

Most recently southern area manager for Boise Cascade in Charlotte, N. C., he has spent his entire working career in the forest products industry. Kelley will be based in Irving, Tx.

Hechinger Begins Expansion

Hechinger Co. has announced plans to open 20new stores during thenext Z months in locations including North and South Carolina and Virginia.

New stores will include both 60.000

sq. ft. prototype stores with 20,000 sq. ft. outdoor garden shops and larger warehouse stores with bulk merchandise presentations on warehouse racking and discount pricing. The planned expansion will increase the company's existing selling and storage space of 3.3 million sq. ft. by 6090 to 5.3 million sq. ft.

The first warehouse store will open in Raleigh, N.C., this month. A Greensboro, N.C., warehouse will open during their current fiscal year.

McCoy's Opens Store No. 56

McCoy's Building Supply Center No. 56 opened Sept. 19 in Waxahachie, Tx., with a celebration marked

by the participation of KBEC radio and many freebies for customers including bandanas and refreshments.

Following the format used for other McCoy stores, the new operation has a 15,000 sq. ft. sales floor set up with wide aisles and informative displays for self service. A 9,300 sq. ft. warehouse and lumber yard are part of the complex.

This is the 28th new McCoy's opened since 1980.

Softwood Plywood Update

The softwood veneer and plywood industry employed 34.8 thousand people in 1982 with a total shipment value of $3.2 billion in 1982 prices.

uont the highest quolitg ovoiloblo in CCR TVpe C Prcssure Treotec) lumber, coll

CURT BCRN TUMBCR CO., INC.

P.O. Box 9, FlmitV, Flr. 71921 o (501) 342-5275

BlLt llRRDll{G o tll{DR PRIDDY . ROSS RRSSTU|USSCN

tlJe con fill oll Vour treoted lumber ne@ds . . . londscope timbers, pfytuood, oll dimensionol lumber, 4r4 through 12x12. On 616 ond lorger ure hove lengths ronging up to 45 feet. Plus, ure nou, corrv in stock .60 FDN. tUe olso hove our ourn fleeE of trucks to help you solv@ onv deliv@ry problems Vou mog hove. Rll our moteriol is TPI grod@ mork@d. UJe feoture the RTUPB quolitv mork on oll our treoted moteriol.

tUhen Vou Hlghest Ouolltg Posslble ot Competltivs Pricing

TO PROVIDE THE STRUCTURAL PANELS BEST SUITED FOR YOUR TRADING AREA.

Arr t'voltrti<lrr is t:rkirrg 1ll;rr't' in tlrt' stnrctrrral 1l;rrtcl lttrsirtt'ss: M;u)v of vorrr ('ustorl)('rs :tre lrt'girtrting to rrst, rt'r'olrstitutt'<l woorl slrrrt'tural pltttcls ittstt':rtl oI plywoorl for rrlof slrt,:rtlting, wall sltt'rttltirtg rrnrl st'ort,s of utility' ;rpltlit'lrtions. As ;t prirttt' supplit'r ol' ltuil<ling prorlut'ts, we provirlt' I lrt' st rut'tur';r I 1lr nt'ls I h;rt rrr:rkt' t he most st'rtst' irt your nurrkt,t.

Sirtcc rto sirtglt' pro<luct rs ltt'st for :rll ;rrt';rs, Cli:rrnpion rlist rilrutt's rlillt'rt'nt st ructunrl panels irt rlifft'rcnt rrr:rrkt'ts.

Inl rotlucing Wt'ldbrlrrl ' , ;ln ori('ltt('d str:rnd board (OSII) structunrl 1t:rnt'1, rrradc in your ar(.;t. Wcldlxrrrl rs solrrl throughout with no knotholes, prrtt'hcs, ('or('g;l[)s or voicls. It's bonrlt'd with w;itrrllroof phe rrolic rt'sins. Ancl it costs less than plywootl, olTcring substantial savings to your cLlstorn('rs.

AnclCharnpion is offcring lr complete nicrch:rnclising progrant to help you introduce Wclrlb<lrul to your custontt'rs.

Scc your Ch:rrnpion rcprcsr.ntative today and see how you c:rn profit frorrr h:rnrlling Weldbrlrd-the structur:rl p:rnel best suitcd for your tracling area. Win, ntntnittul to you. W;rt' Champion.

Webord

Kitchens are new trend in hardwood flooring sales

BYIl,"Ti#'i'"Y;i.ilx9'TlJ; known for years-a wood floor gives a kitchen a warm, inviting look that today's families want in the room that is the hub of the home. With hardwood floors in vogue for new home kitchens, you can be sure that Ms. D-I-Y and the remodeling contractors will be using them, too.

"New synthetic, water resistant finishes have made it practical to use wood floors in kitchens," says George Kelly, National Oak Flooring Manufacturers Association director.

Hardwood floors for all rooms and areas are becoming more popular. Over 103.4 million feet have sold during the past 12 months. The association reports that hardwood flooring manufacturers shipped 54.2 million board feet of prefinished and unfinished flooring during the first six months of 1984, a 990 increase over the previous period.

After nearly 20 years of declining sales, hardwood is once more popular. Strip flooring is still the standard in most homes, although designer floors, primarily plank and parquet, have become popular in medium to upper income homes, according to Kelly. "Hardwood flooring is an investment which will last a lifetime and adds significantly to the resale value," he said.

How can a dealer capitalize on this renewed interest in hardwood floors, especially in kitchens where a man-

Story at a Glance

Water-resistant finishes make hardwood more suitable lor kitchen... interest in hardwood flooring growing... ways you can establish your store as a hardwood flooring specialist.

made surface has always been considered more practical?

First, he can make certain that he has one or more trained hardwood specialists on his sales staff. ,This person should be familiar with the different wood patterns, parquets and planks. There are many choices. One manufacturer, for example, lists over 70 different types. There's a wood floor to suit any taste and situation, but the consumer is often confused about solid or laminated products, smooth or textured surfaces and the variety of color available in oak, walnut or teak. The expert will be able to recommend the right wood and assure the purchaser of its suitability.

The hardwood expert also is the guide in interpreting specifications, selecting application materials and tools along with the prefinished or unfinished moulding, trim and stain necessary for completing the job. A final duty of the hardwood expert is to outline the easy upkeep tactics needed to guarantee the wood looking good for many years.

As a dealer, you probably wonder where you will find this hardwood wizard.It does not just happen. This miraculous salesperson is carefully trained, usually in part by attending classes offered ty hardwood distributors. If there are no classes available, he can educate himself using materials provided by the flooring association and the manufacturers. Experts working with the distributor also can answer many questions for him.

To give the salesperson as well as his sales a boost, a dealer must maintain current hardwood displays. Ideally, they should be in highly visible areas and reflect the latest trends in wood patterns and textures. At present, a kitchen vignette with a hardwood floor would be ideal. Experts recommend a 12 sq. ft. area for showing a pattern, but less will do. Some dealers beat the space problem by displayng samples on the walls of the

Special lssue: Hardwood

KITCHENS are bringing a new dimension to the use of hardwood flooring. The plank pattern shown (top photo) is popular for the country look. The more sophisticated European pattern in the dining area (lower photo) is equally popular.

Special lssue: Hardwood Hardwood training school maintains industry standards

By S. Crnoll Whlte Executive Manager National Hardwood Lumber Assn.

lN THE mid-1940s the National lHardwood Lumber Association recognized the need for an institution devoted exclusively to training hardwood lumber inspectors.

Through the years the industry had grown, more and more sawmills and purchasers were becoming grade<onscious, and there was a pressing need for qualified hardwood inspectors. Planning began, and, in February 1948, the first class was convened in Memphis, Th., under the direction of NHLA assistant chief inspector Earl S. Swartzbaugh.

Memphis was selected as the site for the school, not only because of the great amount of hardwood activity in this area, but also because the Lumbermen's Club of Memphis afforded an organizing group of hardwood lumbermen who could assist in setting up the school and monitoring its operation. Their interest in school activities has continued, and today the Inspection School Committee remains as one of the standing committees of the Lumbermen's Club.

Nickey Brothers, Inc., in the 194.0s, operated a large hardwood sawmill, flooring plant and plywood operation

Did You KnoW?

in an industrial area of Memphis and offered NHLA the use, rent free, of approximately one acre of ground for the purpose of erecting school facilities. Thus the school came into being and occupied this site until the spring of 1980.

In the late 1970s several conditions combined to make this original building and site no longer suitable. The building itself was never a quality structure and was in extensive need of repair. The capacity of this original school was 50 students per class which was not large enough to meet the demands of the industry, resulting in waiting periods of one to one and one-half years before an applicant could attend class. Furthermore, in the period of some 30 years the character of the neighborhood had changed. It became apparent that a new building in a new venue was badly needed.

A search produced a new site on the eastern outskirts of Memphis. Ultimately, the association offices were moved from their leased highrise building in Chicago to the Memphis site. Today, the association executive offices and inspection training school

o National inspectors handled 55,967,000 feet of lumber in fiscal year 1983, while working 5,418 inspection days.

. NHLA Inspection Training School has operated in Memphis since 1948 with 3,914 persons attending.

o In 1983, 25 one-week short courses in hardwood lumber grading were held by NHLA inspectors in locations scattered from coast to coast.

o Through NHLA's reinspection process and financial guarantee, shipments can be insured as to quality and quantity if loaded by a "National man."

. NHLA Rules and Sales Code are the standards for hardwood shipped in the U.S. and Canada and the industry would be in chaos without them.

share a handsome, virtually all wood, dual-purpose building that has become "home" for the hardwood industry and an excellent working showplace of hardwood products. This building is on a beautifully landscaped l0 acre site. The total investment of approximately $1,300,000 was raised through gifts of NHLA

Story at a Glance

4,fl)0 hardwood Inspectors produced by NHLA school In 36 years only training of its kind In lhe world .. well sup. porled and recognized by the industry.

members. The buildings were dedicated in September, 1980, totally debtfree.

Through the years there have been significant changes in the length of the sessions due to the introduction of visual aids and textbooks that have permitted improvements in methods of instruction.

The school operates as a trade school or vocational school, as opposed to a technical or university level. The only course of study is the measurement and inspection of hardwood lumber. Although some information is provided concerning related subjects and field trips are held, these are for course enrichment rather than separate courses of study per se.

The school accommodates 70 students per class and three sessions each year. T[rition fee is $600 for the l4-week course of study.

Instructors for the inspectionschool have always been highly qualified tradesmen from NHLA's inspection staff. The current director is Robert

B. Sabistina, a 1976 graduate of the school and a respected member of the NHLA inspection staff until assuming his present responsibilities in the fall of 1983.

Since this is the only school in the world offering such an indepth study of the hardwood rules, students are attracted from all over the world.

There are no entrance requirements pertaining to race or sex and it is not unusual for the classes to contain several foreign students, women, or minorities who reside in the United States. The only basic requirements for admission are a high school education or equivalent and a knowledge of basic fractions and percentages. This knowledge of simple math is extremely important as it is the basis of the entire grading system. Prior experience in the industry is obviously desirable, but is not required or necessary, and it is not unusual for students to have no industry background whatsoever.

Each applicant must be sponsored by an NHLA member firm. This does not necessarily mean that the individual is an employee of his sponsoring firm, but his request for admission must come through an NHLA member. This sponsor will interview the applicant to determine his seriousness of purpose, basic ability, and any physical handicaps that might prevent the applicant from functioning well if admitted.

The association does not have scholarships; however, several lumbermen's clubs or industry trade associations regularly make scholarship funds available to those who meet their qualifications. The school is approved for funding by the Veterans Administration for those who qualify.

HANDS 0N experience is part ol the National Hardwood Lumber Association's Insoection Training School curriculum. (lop photo) Students insoect lumber under a 10.000 so. ft. grading shed adjacent to class rooms. (center) Entrance hall contains group photographs ol each graduating class since 1948. Floor is red and white oak parquet. Walls and ceiling are paneled in white oak. (botlom) Studenls work in classroom under eye ol director Bob Sabistina (striped shirt). Study tables are made of oak lrailer-deckino stock. Walls are red oak with maole oarouei floor.

Special lssue: Hardwood

Special lssue: Hardwood

FIETAILERS and consumers

Jlalike can count on the integrity of hardwood plywood because of the work of the Hardwood Plywood Manufacturers Association.

As guardians of the industry, they make sure that every panel, square of flooring, panel door and kitchen cabinet utili2ing hardwood plywood that you stock in your store meets high standards.

To assure quality and performance, they maintain the most complete testing laboratory for hardwood plywood in the United States at their Reston, Va., headquarters.

Testing programs undertaken there are recognized by HUD, BOCA, ICBO, SBCC, NVLAP and other government and industry agencies. The lab contains equipment for conducting fire and smoke tests as well as structural properties tests.

In addition, the chemistry lab is able to test for formaldehyde emission, moisture content, linear variation, specific gravity, finish and glue bond in addition to conducting a number of other tests designed to insure the reliability and safety of the product. Inspectors located in Oregon, California, South Carolina and Virginia keep a close watch on the product in the field.

Using these resources, HPMA develops and publishes standards for the industry as well as reviewing federal and military specifications and foreign standards affecting hardwood plywood and laminated hardwood flooring. They are responsible for the existing standards for the structural design of hardwood plywood, laminated hardwood flooring and hardwood and decorative plywood. The

laboratory is accredited by NVLAP of the U.S. Department of Commerce as having the competence to perform specified tests in accordance with prescribed test methods and accreditation criteria.

Laboratory testing is not limited to hardwood plywood. The facilities are used by many different building products manufacturers for fire, smoke,

Story at a Glance

Hardwood Plywood Manufacturers Association maintains product standards. .. Accredited lab available for tests of many bullding malerials... Programs and literature promote sale, use of hardwood plywood . . . Industry representative in legislation, affiliated organizations.

structural and chemical testing. Testing services are available to both members and non-members.

Association membership is subdivided into product divisions to more readily work with the various types of hardwood plywood products. The five divisions are laminated flooring, cut-to-size, prefinish, stock panel and veneer and affiliate. This type of grouping enables members with similar concerns to meet in small sections.

For example, manufacturers who prefinish, print, paper overlay, emboss or vinyl laminate panels are

FLAMESPREAD testing is conducted in the HPMA laboratory with this 2S-ft. tunnel test apparatus. (lower photo) HPMA inspector checks lhe depth 0l the groove in a hardwood plywood panel as part ol structural tests.

SMOKE I)ENSITY is delermined by the smoke box which Robert Robins, HPMA chief enoineer, is loading.

Special lssue: Hardwood

rdwood plywood industry

members of the prefinish division. Door skins, curved plywood and furniture parts are manufactured by those in the cut-to-size division. The veneer and affiliate division includes all those who provide materials used in the manufacture of hardwood plywood.

This category is necessary because although hardwood plywood is primarily a natural wood product, it requires adhesives, veneer, core stock, finishes and special machinery to become a finished product. In simple terms, hardwood plywood is an assembly of an odd number of layers of wood joined together by an adhesive. In most cases, the grain direction of each layer or ply is at right angles to the grain of the adjacent ply or plies. Hardwood plywood differs from softwood plywood in that the face ply, which is ornamental, uses wood species such as oak, walnut, lauan, elm, cherry, pecan, maple, birch, gum, teak and rosewood.

Since a great deal of hardwood plywood is utilized in the furniture industry, the association is active in overseeing the needs of the furniture and cabinet manufacturers with the cutto-size division.

HPMA is a mingling of several regional associations including the Plywood Manufacturing Association founded in l92l and the Plywood Manufacturing Institute originating in 1938. The Hardwood Plywood Insti tute and the Southern Plywood Manufacturers Association joined in 1953 with the name being changed to Hardwood Plywood Manufacturers Association in 1964.

R.L. Crutchfield is chairman of the board this year with Clifton R. Jones

serving as vice chairman. Clark E. MacDonald presides at headquarters as president. William J. Groah is technical director with a laboratory staff including Robert F. Robins, consulting engineer; Russell Chapman, director of field services; Gary Gramp, director of analytical services; Michael Trant and Steve Kayser, wood scientists/inspectors. Benjamin Rose and James Trussell are field staff members.

In addition to arranging committee meetings, semi-annual conventions and regional meetings for members to exchange information and solve common problems, the association represents the industry in all legislative issues affecting it. An active liaison with the regulatory agencies in federal, state and local governments also is maintained.

To help every segment of the industry, the association publishes management aids and sales aids in the form of bulletins, reports, surveys and technical papers. It also actively promotes the sale and use of hardwood plywood with films and slide presentations, Iiterature, plans for do-it-yourself projects and articles in both trade and consumer magazines. Almost 50 pieces of literature are available through HPMA including the"Were To Buy HardwoodPlywood &Veneer Directory" a listing of sources and information for specifiers, purchasers and users of hardwood plywood.

To maintain its position as spokesman of the hardwood plywood industry, the association participates in a number of industry affiliated organizations including the National Forest Products Association, where they have nine consultants working on

building codes, insurance rates and wood construction standards as they apply to hardwood plywood, the International Conference of Building Officials, Southern Building Code Congress, National Fire Protection Association and Building Officials and Code Administrators International.

Wherever and however hardwood plywood is involved, HPMA is there as a professional partner, aiding and contributing to the growth of its members and the industrv.

DEfLECTION of an 8'x8'wallsection sample is being tesled 0n the racking Jig with a w00d technologist operating the control panel while Russell Chapman. field service director. reads the results.

Special lssue: Hardwood

Hardwood lumber production: 1970-83

TOTAI, HARDWOOD T,UMBHR PRODUCTION

rF OTAL hardwood production I for the years 1970 through 1983 is shown on Graph I with space provi-

Story at a Glance

Hardwood lumber production reflects the bulldlng slump. stats for 1983-84 looklng up. exporls contlnue to rlse. three areas remaln lalrly con. stant.

ded for filling in the 1984 total figure. Production for 1982 at 5,004 billion board feet was the lowest of the 13

(Note: figures on Graphs I and II use billion board feet while Graph III uses million board feet. Zeros have been dropped in all figures.)

HARDWOOD LUMBER PRODUCTION BY REGION Appa fachian

Graph I

Graph II

year period, with 1975 being the next lowest at 5,872 BBF. Peak year was 1978 with 7,N2 BBF. This over 7,000 BBF production held for three years before dropping to 6,194 BBF inl98l at the beginning of the building slump.

GraphII showing hardwood lumber production by region reflects the peaks and valleys of the total production curve.

The variable between Southern and Appalachian production remained fairly stable until 1982 when Appalachia produced only 921 BBF, its lowest production in 13 years. The best year for that region was 1978 with 1,533 BBF produced.

Production from areas classified as "other" remained fairly constant except for the 1977-80 jump to 2,611 BBF, then a drop to 2,581 and 2,533 before beginning the slump of the 80's. Southern production varied only slightly during the period charted with a variable of I106 BBF between 1970, the highest production year, and 1983, the lowest production period.

Graph III tracing hardwood lumber exports shows an almost constant upward flow since 1970 despite dips between 1972-75, 1978-79 and l98l-82. The 1982-83 period shows the most dramatic rise. Total increase

Graph III

in the past 13 years has been just over 328 MBF.

The National Forest Products Association, which prepared all three

charts, used the figures from its new publication, "Monthly Statistics for the Wood Products Industry," for Graph III.

HARDWOOD LUMBER EXPORTS

Payless Cushw,uy.s, /nr'., wlrich recently opcned a new store in Longview, Tx., has plans l'or additional units in College Station and Dallas. Tx. I.b.rurtrth-(iulbruilh Lurnber Co., Dallas, Tx., is changing the name of its latcst acquisition, Cily Lumber Co., Temple, Tx., to Foxworth-Galbraith LumberCo....

Shapard Lutnber, Columbia, Th., will have a grand opening Oct. 18-20 for its new Do-it-center, Frank Schwartz, mgr. . . Mc'Coy's has opened a new building supply center in Waxahachie, Tx. (see page 7 for more info)

Hechinger Co. plans to open 20 new stores within the next two years; sites have been selected in N.C., S.C. and Va. (more details onpageT)...

Olympia Timber /nc. has been formed by Tom Schlueter and Harry Finney in Dallas, Tx. Ajoyem Lumber Corp., Thmpa, Fl., has opened a new wholesale lumber distribution plant

Boise Cascade Corp. has opened a l6-acre wholesale building materials distribution branch in Dallas, Tx., Al Cron, gen. mgr.

Georgia-Pacific Corp. will construct an oriented strand board plant at Glade Spring, Va., to complement their OSB plant at Dudley, N.C., and ones under construction at Skippers, Va., and Crenada, Ms.

Willutrtclle Inrlu.slries, Inc., Portland, Or., has agrecd to opcratc .lames l)avison's particlcboard plant in Lillic, [.a., with salcs handled by thcir Simsbor<1, [.a., plant.

Cutrrcron Wholesule Co. has closcd its 54-ycar-old moulding plant in Texarkana, Ar. . . . Golden Stale Moulding, Rocklin, Ca., has moved production into the former Sierra Plant in Rocklin, allowing thcm to produce a full range of Df. mouldings.

KIean-Strip Div. of W. M. Barr & Co. has completed a new 204,000 sq. ft. distribution center in Memphis, Tn., next to national Hq. . . . Cerlainked Corp. is consolidating roofing production into 4 major manufacturing facilities, including Oxford, N.C. and Savannah, Ca., plants; a Dallas, Tk., plant will be closed. .

John Cox Lumber Co.. Houston, Tk., andTi,inity Floor, Austin, Tk., are now distributors for Permacrain Products. Schlage Lock Co. will relocate its Rocky Mount, N.C., distribution center to Kansas City, Ks., in a move to consolidate distribution.

Coastal Lumber Co., Weldon, N.C. has moved its California office from El Segundo to City of Industry. . .Chesapeake Corp. has purchased Mid-Land Timber Products Co.'s treating plant at Fredericksburg, Va., renaming it Fredericksburg Wood Tfeating Plant. .

W'.M. ('runr(r Lurrtlter ('o. is o1'lcning u warchorrsc in Orlarrdo, I;1., builclirrg a ttcrv clry kilrt l'acility and salcs of'l'icc iu illillwood, Ky., and installing a lfi),(fi) sq. l't. kiln itt t{ildcbran, N.('., l-1c1.

Gurttblc IJro,s., Louisville, Ky., owrrcd by .lirn Waltcr Corp., has bccrr solcl lo Musottite Coryt.

Giunt [)orllund & Mu.srnrr.r,Centenl Co., Colurnbia, S.C., plans to acqtrirc Ke.ystone Porllund Cenrcnl C'r.r., llath, Pa., lor $15 million; both arc cernent makers.

I tdiunu Luttt lrcntrcns I nsurunce Co. has nroved its Tx. clainrs office t'rom Waco to Dallas. .Power Equiptrtcnl Dislribulors Inc., Baton Rouge, La., is now a distributor for Echo Products. .

Lqw,e's Cos. sales increased 790 in July to $180.2 million from $168.5 million a year ago. . . Scot/y's sales for ,4 weeks in July of $30,634,544 were up 490 over the same period in 1983. . . Hechinger Co. had 2nd quarter sales of $114.4 million, up 3090 over $87.7 million last year. .

The Home Depot, Inc.'s ?nd quarter net sales were $119,068,000 compared to $66,613,000 for same period in 1983. .

High mortgage rates were blamed for a I2.8Vo slump in housing starts in August. . . figures slid to a seasonally adjusted annual rate of 1,537,000 units from a revised 1,763,000 units in July. . . single family starts were off 9.790 while multis tumbled l6.9Vo. bldg. permits for future construction sagged 3.7V0 after falling a revised l4.7Vo in July. .

During the lst 6 mos. of 1984, MVo of multifamily housing starts and 31Vo of single family starts took place in Texas, Florida and California. .

DUTE GIIT

P.O. Box 25807 Albuquerque, New Mexlco 87

MANUFACTURERS OF LUMBER

Ponderosa Pine / Douglas Fir White Fir / Engelmann Spruce

Southern Yellow Pine / Aspen

PATTERNS

Channel Rustic and other WWPA Standard Patterns our specialty

WHOLESALERS

CALENDAR

OCTOBER

London Bulldlng rnd Home Improvement Exhlbltlon - Oct. 7-ll, Earls Court, London, England.

Amerlcrn Plywood Assoclrtlon - Ocl. t-9, annual meeting, Westin Oaks Hotel, Houston, Tx,

Nstlond Houscwsr€s Manufacluren Assoclatlon - Oct. 9-12, 8 | st International Housewares Exposition, McCormick Place plus McCormick Place West, Chicago, ll.

Arksnsss Lumberfest - Oct. 12-13, Little Rock, Ar,

American Hardwart Supply Co. - Oct. l5-l?, second fall market, Nashville. Tn.

North Amerlcan Wholessle Lumber Assoclallon, Inc. - Oct. 16, regional meeting, The Mandalay Four Seasons Hotel, Dallas. TX.

Southern Forest Products Assoclatlon - Oct. 17-19, annual meeting, Walt Disney World, Lake Buena Vista, Fl.

North Americrn Wholesale Lumber Associatlon lnc. - Oct. 2l-26, Wood Marketing Seminar, University of Georgia, Athens, Ca.

Door & Hardware Institute - Ocl. 22-23, trade show, New Orleans, La.

National Hardwood Lumber Association - Oct. 29-31, 87th annual convention, Westin Crown Center Hotel, Kansas City, Mo.

National Lumber and Building Material, Dealers AssociationOct. 3l-Nov.4, annual convention, The Fairmont, New Orleans. La.

NOVEMBER

North American Wholesale Lumber Associalion, Inc., - Nov. 1-E, regional meetings, Nov. 1-2, Holiday Inn-Crown Plaza, New Orleans, La.; Nov.7, High Point Radisson Hotel, High Point, N.C.; Nov. E, Holiday Inn Airport-South, Atlanta, Ga.

Soulhern Pressure Treaters Association - Nov. 7-9, annual meeting, Royal Orleans Hotel, New Orleans, La.

National Forest Products Association - Nov. 13-16, annual meeting, The Breakers, Palm Beach, Fl.

Kentucky Lumber & Building Material Dealers AssociationNov. 14-16, annual convention, Executive Inn, Owensboro, Ky.

FAMOWOOD

is the PR0FESSI0l{AL'S Att PURP0SE PLASTIC

Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! ((*n

Western Home Center & Building Materials Show - Nov. 15-17, Anaheim Convention Center, Anaheim, Ca.

Milan International Trade Fair - Nov. 29-Dec. 3. Milan. Italv.

Want to see your organization in print? Send us information including date and place on your next meeting, convention, or social event for the Calendar. Please make sure that we receive it rt lerst slx weeks rheed of the drte and be sure to include your name, address, and telephone number.

Home Center Merchant

BILL FISHMAN

Bill Fishman & Affiliates

11650 lberia Place San Diego, Ca.92128

This was written by Don C. Clothier, author of numerous marketing articles, frequent keynote speaker, past president of Marketing Information Institute, former head of the Wickes marketing deportment, and o marketing consultant to many of the country's foremost retailers. He is one of the occasional guest columnists presented by Bill Fishman -ed.

Tue PRINCIPLES of strategic planI nine have been in text books for -uny y.irr, but have not been programatically practiced consistently. With the development of management by objectives and excess computer capacity in the late 1970s, many models have been developed that manipulate marketing information bases. This allows the marketing function to be performed on a more offensive approach than in prior decades.

The importance of strategic planning is that it provides what is realistic for the company to achieve based upon the company's position in the marketplace and the options that are available. A systematic audit of the company's marketing position provides a general dialogue among finance, operations, and marketing which is a cross-communication that many times does not flow smoothly due to natural conflicts between these three functions.

A simple skeleton outline for beginning the strategic plan on a systematic and offensive basis is as follows:

i. CHARTER

This is the mission statement of the corporate entity. Who you are, what you sell, why, and to whom?

II. BUSINESS PROFILE

This is the environment in which the business entity must operate its business.

Competition-Who they are, where they are, what are their strengths and weaknesses?

Economy-Is your business a leading, lagging, or coincidental industry segment?

Resources-Are there sufficient supply channels, capital resources, and manpower tools for continued growth?

Customers-Who are present customers, and what are their buying characteristics and will this continue into the future?

Technology-Are there new technological developments that will obsolete the present form of bu siness?

Political/Legal-What are the rules and regulations under which the present entity must operate, and are they likely to change favorably or unfavorably in the future?

STRENGTHS AND WEAKNESSES

This is an honest appraisal of the business entity's shortcomings and strengths, allowing the strategic plan to maximize market niches and overcome shortfalls.

BUSINESS OBJECTIVES

An objective has not been set unless it is measurable; therefore, it must be a statement which indicates percent change, dollar change, unit change, and ratio change over a time period. Business objectives are set in three areas with management objectives to resolve conflicts among these three areas:

Marketing Objectives-To increase market share over time: to increase percent awareness over time; to compound sales rate of X9o over next number of years.

Financial Objectives-To increase the return on investment from X9o to Y9o over the next year; to improve inventory turnover from A tums per year to B turns per year within the next two year period; to maintain a minimum hurdle rate of Z9o RONA (Return on Net Assets).

Operational Objectives-To reduce work force absenteeism from X9o to Y9o over the next six months: to increase employee productivity from X dollars per hour to Y dollars per hour; to increase profitability from X9o to Y9o per cubic foot over the next year.

With this simple skeleton outline of the business entity, marketing programming can now be efficiently conducted by targeting customer opportunities identified in the business profile and fulfilling their needs by mixing product, price, place, and promotion.

ARKANSASa OKLAHOMA

scudw

rrlcc ptddalt

EIY NOW, maybe you have heard of Elhe tremendous results attained by the Mid-America Lumbermens Association workers' compensation pool this past year.

The 370 firms participating in the association workers' compensation savings plan have received dividend checks totaling $337,212. For over 30 consecutive years the association has returned a dividend to the dealers who have placed their workers' compensation insurance with the association program. The largest participation check exceeded $16,500.

Although workers' compensation premiums are set by state law, there are some variances. AII in all, most premiums for workers' compensation, regardless of the insurance company writing the policy, are similarly priced. Most insurance companies, rather than refunding money back to the insureds, would put good experience results in the high profit category. That is to say that good experience results would result in more money to the insurance company rather than less premium paid by you, the insured.

The Mid-America Lumbermens Association is interested in seeing your business thrive and continue for many years, One way that this is possible is by provid-

ing you with fair and reasonable insurance products. When the losses are not great, it makes sense to reward the participants who diligently try to run safe and profitable yards. The Mid-America Lumbermens Association in Arkansas and Oklahoma endorse s Lumbermen's Underwriting Alliance and works closely with the LUA because it is our belief that no other insurance company knows your business better than they do. They're experts in the lumber field and their policies

are geared toward your business.

lf you want to be included in the type of potential dividends such as were received by the workers' compensation pool participants this year, call us or tell your MLA field representative the next time he is in your yard, so we can contact you as soon as possible regarding the fine insurance products available through Mid-America Lumbermens Association and Lumbermen's Underwriting Alliance. lf your insurance company is not offering the kind of potential return that is available through the Mid-America Lumbermens Association and Lumbermen's Underwriting Alliance, then you are paying too much for your insurance. This potential for return and lower prices is possible not only on the workers' compensation policies but also through the property and casualty and group health plans.

TOPICS

executlvc

vlce prcrldent employees submit to a lie detector examination when filing worker's compensation claims.

r|q{E following is an excerpt from a I letter written bv our attornev. Robert Bass, in answer.to a question from a member concerning a requirement that

Timber Producfs Inspection, lnc.

NATIONAL AND INTERNATIONAL INSPECTION AITD QUALITY CONTROL SER. VICES FOR ALL WOOD PRODUCTS, AND ALL SPECIES, TNCLUDING GRADEMARKING OF LUMBER UNDER THE ALSC PROGRAM, QUALITY MARXING OF TREATED LUMBER UNDER THE AWPB PROGRAM, AND QUAUTY CONTROL/QUALITY MARKING PROGRAMS FOR FIRE RETARDANT TREATED WOOD,TRUSSES, AND BUILDING LOGS. SERVICES TNCLUDE TRATNING, QUALI. TY MONITORING, CERTIFICATION, SAMPLTNG, REINSPECTTON, SPECIFTCATION WRITING AND/OR CLARIFICATION AND CONSULTATION ON LUMBER

(TREATED/UNTREATED), TRUSSES, PLYWOOD, POLES, CROSS TIES, FINGER. JONT, T.AMINATED STOCK, AND BUILDING LOGS.

84 CCA C 8s ABOVE GROUNO lP-2 .25 ORY

"...While Texas law does not, to my knowledge, prohibit employers from requiring employees to take lie detector examinations, it does prohibit the admissibility of such test results into evidence in any civil or criminal proceeding. In other words, if an employee is terminated because he failed the lie detector test, the employer would not be able to introduce the reason for firing the employee (the test results) in any proceeding for wrongful discharge.

"As you know, there is a growing problem with discharged employees suing former employers for racial or sexual discrimination. If the employee was terminated solely on the gorund of a failed lie detector test, the employer could not justify the termination in the discrimination suit.

"The problem is even more acute in the worker's compensation area. Article 8307c of Vernon's Revised Civil Statutes prohibits any employer from discriminating against (i.e. firing) an employee for filing a worker's compensation claim. Thus, if a claimant is fired solely on the ground that he failed a lie detector test,

(Continued on next page)

Lumbermen'c Acooclatlon of Texao P.O. Bor 6516. Au.iln, Tr. ttt6g (tr2) a72.lr9a

TEXAS

(Continued from previous page)

the employer would almost certainly be successfully sued under this statute.

"I would certainly discourage any general implementation of such a policy and would be reluctant to use it even in selected situations. Such tests are still looked upon with extreme disfavor and suspicion by Texas Courts. If other evidence exists, the tests are usually unnecessary. If other evidence does not exists, the test results are useless... "

Dr. Bill Stewart, instructor for our estimating workshop, has advised the office that he will retire after he completes the September program. In view of this, the programs planned for October and January have been placed on hold pending the acquisition of another instructor,

It is estimated that more than 750 students have attended his workshops during the 15 years he has worked with us. He also is author of the L.A.T.'s estmating manual. He will be missed by the industry.

Thol's How h Goes!

Freight Bill Auditing Changes

With new deregulation rules, railroads are considering a change in the time limit for which claims for overcharges on freight bills can be filed from the current three-year period to nine-months. As a result, freight auditors recommend auditing freight bills everv six months.

"If it's 'no help' you your man!"

,/

SOI.JTHEASTERN SCENE

Coverlng the states of Alabama. Florlda, Georgla, Kenlucky, Loulelana, Mleelaolppl, North Carollna, South Carollna, Tenneeeee and Vlrglnla.

A trade misslon to Europe will be sponsored by the Lumber Dealer Association - Southeastern U.S.A., also known as the Solid South, next year.

Departure will be June 30 from Atlanta, Ga. The trip will include visits to lumber dealers and related businesses in Europe as well as sightseeing.

Tennessee Building Material Association's Young Executives are sponsoring a brick and concrele seminar on Oct. l0-ll

Tours of Brown's Concrete and Block Co., Dickson, Tn., and Laird Brick Co., Puryear, are scheduled. Speakers will include Charles Curtis, field engineer with the Portland

Cement Association; Johnny Brown, vice president and general manager, Brown's Concrete & Block Co., and Tim Pedigo, architectural sales executive, Brown's Concrete and Block Co. Participation is limited to 84.

Kentucky Lumber & Building Material Dealers Association members are completing plans for their 80th annual meeting, Nov. 14-16, at the Executive Inn, One Executive Blvd., Owensboro, Ky.

Table top displays will be part of the format for the first time. "Response has been good," according to William Thompson, executive vice president, "with our goal of 20 to 25 participating firms met."

John Martin, executive director,

National Lumbcr & Building Material Dealers Association, and Don Wolfe, HWI, have been invited to speak. Theme of the meeting will be "lndependent Survival."

Prtssure trested Southern plne semlnan sponsored by the Southern Forest Products Association and the Building Material Merchants Association were presented by Jim Haney, SFPA regional marketing manager, for retail lumber dealers in Georgia and Alabama last month. The dinner meetings were held in Augusta, Atlant8, Macon, Savannah, Waycross, Rome, Cainesville and Albany, Ga., and Dothan, Al.

Applications are now being accepted for the 86th National Hardwood Lumber Association Inspection Tlaining School scheduled to begin Jan. 3, at NHLAclassrooms in Memphis, Th. The 85th session convened last

(l'laasa turn to Page 46)

SALESFL00R classroom setting exposes students to merchandise which thev will need for wallcovering lob or future prdlects.

Scotty's believes in clinics

S;"'-;l lil:'""ft :l' Jilffi

:,

T;

over I I years of wallpaper clinics conducted in their stores throughout Florida by Bill Hayes, a 72 year old expert.

A 49-year veteran in the field of wallpapering and wallcovering, Hayes estimates that he has conducted more than 600 clinics for consumers.

An entertainer as well as teacher, he is known for his quick wit and lively conversation as he gives instruction. In order to keep up his teaching schedule he is often away from his St. Petersburg home for several days at a time.

Hayes says "Eighty percent of all wallcovering is hung by do-ityourselfers." His students learn all about hanging itin two hours. Wallcover, incidentally, is what Hayes calls the product he is using

since today's market offers vinyl, polyester, silk, cork, leaves and other fabrics as well as paper. He includes variations for each type of material in his instructions as well as special cautions for those applying the product over previous wall finishes such as vinyl or acrylic latex paint.

"When you paint a surface, you're covering up a mess. When you use wallcovering, you're decorating," he explains. "Wallcovering can help you carry out a theme better than paint can."

Hayes makes his class a complete course for do-it-yourselfers, starting with an explanation of how to figure how much wallcovering to buy. After students have his formula down pat, he moves into a discussion of types of wallcoverings.

Next he discusses the types of adhesives used and the tools needed for hanging the covering. He recommends following the manufacturer's recommendation for adhesives although he thinks that methyl cellulose is superior to wheatpaste which he says deteriorates easily. He also prefers not to use prepasted paper because you must follow directions precisely.

Techniques as taught by Hayes begin with preparing the surface, methods of removing any existing wallpaper and washing the walls. He also discusses using a stabilizer over vinyl or acrylic latex paint, sandpapering if needed or applying a heavy duty underliner when working over a grooved plywood paneling.

Actual application instruction begins with how to remove electric outlet covers and progresses to measuring, applying paste, hanging, matching, smoothing and trimming. Special attention is given to coping with doors and windows, corners and

other conditions which might confuse an amateur.

Hayes also is generous with advice on small professional tricks such as not using a seam roller on flocked paper and waiting 15 minutes before using a seam roller on other types of material. At the end of the two hour session, most of his students feel confident about undertaking their own wallpapering project.

Clinics are usually held on the sales floor of a Scotty's store with the students seated in folding chairs before a mock up wall.

Hayes uses this as a blackboard to demonstrate measuring and figuring yardage needed before actually applying the wallcovering to demonstrate the points he is discussing. He also has on hand all the tools which he will be using, identifying them for those in the class.

If you multiply 600 by the average number of students attending each class session, it is easy to see why Hayes can claim that 8090 of all wallcovering is hung by a do-ityourselfer-at least among Scotty's customers in Florida.

Story at a Glance

Expert travels Florida to put on wallcovering clinics at Scotty's stores.. informative, good humored teaching attracts record number of students... more than @0 sessions in past 11 years.

SIMULATED window opening presents no problem as Bill Hayes demonstrates how to apply wallcovering lor students at a Scolty's clinic.

Fks Choice ROOFING

Wo :;lock r r:;pl r; rll :;l rtli llc:r, rol or 1 tlooi il;, tt tr 1 r;o;tltttr ll; Mcl,i1 lrrorilri:lr; inr:lLttic vi rror:r ptttl lc:; rtttrlr;rtttrlo: ttt lrollt r;llv; lnr,rc,1;rrrr1 ltitintcil, lrlorrrlwrllrlt sClcr;lrott of f lr:;lrrtrr;;tnilollrct iloocr ;:ror rcl; Wr:, tl:;o r;lor:k wottr l :;lttttrlltlt it t tt t; tt ty loc; tltttt tl;

COMPETITIVE PRICING

Weyerhaeuser prices are always competitive. You can count on it. You can also count on consistent quality of products at the best value in the industry. Day in and day out.

RELIABLE DELIVERY

When Weyerhaeuser people give you their word, you can rely on it, All orders will be shipped when promisedon time. No excuses. lf a problem does occur, we will go the extra mile to satisfy our cuslomer.

CONSISTENT QUALITY

Weyerhaeuser-produced products are measured against rigid quality control standards, We will not cut corners. You can rely on Weyerhaeuser products to meet your performance expectations. Products ourchased for resale by Weyerhaeuser will meet

@ Copyright 1984 Weyerhaeuser Company

WEYERHAEUSER CUSTOMER SERVICE CENTERS: ALABAMA KENTUCKY

Birmingham: (205) 663-1870

Tuscumbia:(205)381-3550

ARKANSAS

Litfle Rock: (501) 490-0465

FLORIDA

Miami: (305) 592-0633

Orlando: (305) 295-7431

Tampa: (813)247-6671

GEORGIA

Ashburn: (912) 567-3416

Atlanta: (404) 355-5971

Louisville: (502) 368-3331

LOUISIANA

the same demanding requirements. lf it comes from Weyerhaeusel you can count on its quality.

DEPENDABLE SERVICE

Weyerhaeuser Customer Service Centers are conveniently located to meet the supply needs of our customersquickly and accurately. We work with our customers as partners, anticipating their needs and staying ahead with new products and new ideas. And our Ttading Centers are primed to give you prompt service on all direct mill needs.

PEOPLE WHO CARE

You will always get a quick response, accu rate information and insightful cooperation from the people of Weyerhaeuser. We are dedicated to solving customer problems, and working hard to be the pref erred su p pl ier. You r res pect is Weyerhaeu se r s top priority. We will never take it for granted.

New Orleans: (504) 733-6800

Shreveport: (318) 631-3190

NORTH CAROLINA

Asheville: (7 04) 684 - 6484

Charlotte: (7 04) 37 5- 5547

Greensboro: (919) 668-0961

OKLAHOMA

Oklahoma City: (405) 670-2811

TENNESSEE

Memphis: (901 ) 363-5693

TEXAS

Dallas: (214)245-3511

Houston: (713) 462-9991

San Antonio: (512) 661-8415

Sweetwater: (91 5) 235-4331

VIRGINIA

Richmond : (804) 222-7 37 3

SOUTHERN TRADING CENTER

(80O) 272-2200 (in Arkansas)

(800) 643-1515 (all other states)

How you can save on delivery costs ffi a,

QUESTION:

What equipment would you recommend to handle the delivery of sheet rock most effectivelv?

Queslions on deliverl cosls? Scnd t henr to t his magazinc at 4500 (-ampus Dr., Suite 480, Ncwport Beach, Ca. 92660. Wallv l.ynch w ill answer them in future issues. This is your chance ttl take advantage rlf his expertise rn cutting vour deliverv cost s.

ANSWER:

There is no one answer to this question because you don't say what you consider would be effective. The right equipment

and approach would vary with volume, customer type and placement requirements, Most dealers hate sheet rock deliveries because they are expensive to make against generally very short margins. In addition, it is difficult to keep people faced with a daily dose of hand-off loading of sheet rock on the payroll. These are the main reasons so many dealers have stopped delivering wallboard or now charge for it. This, in part, has shifted volume to those with boom trucks. Those with sufficient volume claim that wallboard, as a product class, is the

major profit contributor to their operations.

The boom trucks used most generally have a 22 ft. to U ft. bed mounted on a l0 wheel chassis. The boom operates from the bed and can usually reach effectively to a third story. New units can be obtained for $70,000 to $80,000. Their load capacity is about 10,000 square feet, which is nominally 200 sheets 12' x 4' and/or 300 sheets ofthe 8'x 4' size. The procedure is to fill the trucks as often as possible each work day and boom wallboard to building areas and levels desired by the customer. What should be noted is that the boom is able to move sheets from the truck to an opening in a building, but it cannot place quantities in different areas. A helper or two is needed for this.

Manual handling rate from the boom to floor is about 2500 square feet per hour per man involved, Thus, two men will handle 100 sheets of 12' board per hour. Two loads would require four hours to off load at the job site. With drive time, lunch breaks, on loading, fueling and preventive maintenance two loads fill an eight hour day.

For effectiveness. the critical numbers regarding capacity and volume must be examined. In a five day week, two loads daily would amount to 400 sheets of 12' board, or 19,200 square feet daily. This is 102,000 sheets annually. At $l I each, this is $1,122,000 in volume. If these sales are at 1890, the gross margins realized are $201,9@. If only one load per day is boomed. the dollars to contribute to fixed expenses, variable expenses and profit are $1m,980. If a driver, two helpers and an $80,000 piece of equipment are used, these costs will impact severely on even a million dollar plus_delivery yearof the one product. The annual cost of ownership and operating (driver and fuel) a truck nominally will equal its initial cost. Cost of helpers at $10,000 to $12,000 each added to this cost will quickly wipe out the proceeds of a truck load per day volume.

It is common, in many areas, to charge for the hand placement of sheet rock. the most used approach is in the $8 to $10 range per 1,000 square feet. This will change all of the above numbers, if not to profit, at least to a minimized loss. The boom trucks offer the potential for profitable sheet rock delivered sales and from this standpoint, the equipment can, under certain conditions, be effective. Easy, it never will be!

"Management Surveys the Black Hole of Delivery, " divided into three seporate dollar volume manuals, under 82 million, $2-5 million and over $5 million, is available for $45 from Builders Express Inc., 11550 Plano Rd., Dallas, Tx.75243, Attention: lUallv Lvnch

PERS NALS

Kenneth Rrrnmlng, v.p./mgr., White House Lumber Co., Inc., Odessa, Tx., has been appointed as an alternate member of the American Lumber Standards Committee.

Jlm Devlcon rcceived the Employeeof the Summer award from Hope Lumber Co., Pryor, Ok., with Wryne Chert. wood, mgr., making the presentation.

Jrmcs H. Hrrrlg is now national sales mgr. for Wasco Products' residential skylight div., Ennis, Tx.

Bob Andenon is the new sales mgr. at Wiggins Lumber Co., Wiggins, Ms.

R. C. McCord is now heading the industrial sales dept. at Scholl Forest Industries, Houston, Tx.

T. Mrnhall Hlhn, Jr., chairman and ceo at Georgia-Pacific Corp., Atlanta, Ga., was awarded CEO of the Year for the forest products and lumber industry by the Wall Street Transuipt.

Drvld L. Herrls has been named mgr., southwest region, based in Dallas, Tx., for American-Standard, succeeding Jrmcc W. Hrrf who has retired after 37 years with the co.

Dr. Allce Ingenon has been appointed managing editor of the Journal of Forest History. Dr. Ihvld Potendrnl is now director of research at the Forest History Society, Durham, N.C. Jlm Gogolsky is now treated market mgr. at the Southern Forest Products Assn., New Orleans, La. Dean Leaman, Slmson Wlener, W. F. Butler, Don Smlth, Jr., Tlavls Rolllns, Leon Mellow, Frank Brtes, Donald Smlth, Henry Hcrder, Dan Coleman and Prul Dy, accompanied by their wives, will represent the Lumbermen's Association of Texas at the LBMDA's annual meeting in New Orleans,Oct. 3l - Nov.4.

Bulldlng Prcduclt Dlgrst

Dlck lGnnbon, Kennison Lumbcr, Sulphur, La.; Joc Guerr, Jr., Olsen & Guerra Lumber, Houston, Tx., and Mrrk Aurtcl, McShan Lumber, McShan, Al., ricre among recent visitors at Houston Chemical Scrvice./ Woodtech, San Antonio, Tx. Blll Sexton has transferred from the Dallas to the San Antonio, Tx., yard of HCS/ Woodtech as an inside salesman; Mrrtln Mrrolle is new in Dallas in inside sales; Wrrren Spencer is now mgr. of the San Antonio yard.

Mlchrel J. Wdsh has been elected v.p. and treas. of Certain-Teed Corp., Valley Forge, Pa.

Rlched Clrrk is now director of real estate for Scotty's, Winter Haven, Fl., according to Harold W. Taylor, senior v.p.

Joe Schmidt has been named v.p.-gen. mgr, at the consumer accessories div. of Black & Decker Mfg. Co., in Towson, Md.

Hugh E. Hagen is now v.p., manufacturing, at Maywood, Inc., Amarillo, Tx., according to John C. Maynard, pres. Other promotions: David J. Smith, v.p., sales; R. S. "Duff" Hatcher, v.p., production planning, and John l. Maynard, v.p., marketing.

L,ee Paulsel, Paulsel Lumber Co., Fort Worth, Tx., is back from a West Coast business trip.

Bronson J. Lewis will retire as executive v.p. of the American Plywood Association, Tacoma, Wa., on Nov. 1. He will be succeeded by William T. Robison, v.p. and gen. mgr.

Slephen T. Collie has joined the Southern Forest Produclr Association as rcgional market mgr. for Md., Va., W.V. and N.C., headquartered in Raleigh, N.C.

Paula Mulder is now a retail sales rep for Rosco, Inc., Dallas, Tx.

R. C. "Jack" Neely Jr., chairman of the board, is observing his 60th year with Amarillo Hardware Co.. Amarillo. Tx.

Ron Butler is now v.p.-gen. mgr., hardware div., at Moore Handley, Inc., Birmingham, Al.

Kirby Unruh is new with Culbertson Forest Products. Dallas. Tx.

J. E. "John" Brex is succeeding R. M. "Roy" Staples who has retired as southern regional sales mgr.. for the Ortho Consumer Products Div. of Chevron Chemical Co.. Tucker. Ga.. aftcr 29 years with the co.

Tom Leete has joined Homecrafters, Pelham, Al., as merchandise mgr. for building materials.

Lynn Cornelius is now gen. merchandisc mgr. at Home Centers of America, San Antonio, Tx.

Steve Capasso has joined the Home Depot as paint sundries and window treatments merchandiser.

Gene Marples has joined Marquette Lumber Co.. Vero Beach. Fl.

Ron Hilliard is the new gen. mgr. at Fry Wholesale Lumber Co., Dallas, Tx., a subsidiary of Dean Lumber Co., Gilmer, Tx., replacing Clyde Fry who has retired after 40 years in the industry.

Rod Didier is the new sales mgr. at Wood Protection Co., Houston, Tx.

Richard Driggers has been appointed mgr. at the Scotty's store in Winter Haven, F1., according to Dennis W. Stults, exec. v.p.

LET'S HEAR FROM YOU!

Building Products Digest is a free monthly information service for you. We're interested in you. Let us know when you or one of your employees has changed jobs, been promoted, gone on vacation, had a baby, you name it. Just mail in a card or letter to Building Products Digest,4500 Campus Dr., suite 480, Newport Beach, Ca.92660 or, if easier, call (714) 852-1990. There is, of course, no charse.

Randy Wright has been promoted to branch mgr. at Weyerhaeuser Co.'s Building Products Customer Service Center, Little Rock, Ar., according to Tom Turner, human resources mgr., southern zone.

Richard H. Lambert. National Retail Hardware Association e\ecutive v.p. for 22 years, has become managing director, succeeding William G. Mashaw who has retired after 17 years.

Doug Crider, Metro Wholesale Lumber, is the new pres. of the Dallas-Fort Worth, Tx., Metroplex Hoo-Hoo Club; Jim Lonsford, Edward Hines Lumber, lst v.p.; Charlie Blakemore, Blakemore Wholesale, 2nd v.p.; Alton McDonald, Temple Industries, sec /treas

Don Kitchen, Joe Howard Lumber, is the new pres. of the Fort Worth, Tx., Lumbermens Association; Roy Deering, Boise Cascade WBM, v.p.; Harlan Myen, Quarles Lumber. sec./treas.

Mark R. Beyer has been promoted to product specialist fbr Champion International Corp., based in Atlanta, Ga. C, L. "Buddy" Irick is now territory sales mgr. lor the Knorville, Tn.. area. Sam Caruso is now field sales rep for the South Fl. area.

Thomas Fitzgerald is now direclor ol' marketing and development at Wood Treaters, Inc., Jacksonville, Fl.

NEW PR DUCTS and selected soles alds

Old Fashloned Llghtlng

ODL Inc. has introduced The Master series, a new collection of decorative lights for doors and sidelight panels.

The cut glass lights, available in either insulated or non-insulated models, include five leaded glass options. Durable zinc caming is hand soldered into watertight leaded panels.

Deeply recessed panels and raised mouldings are duplicated in the molded polyurethane frames and panel inserts. Multiple glass options, door lights and panel designs are available.

Versatile Pine Paneling

Pine Brook 4 is a new lumber paneling from Champion for residential and commercial use.

The 4'k8' planks are reversible. The smooth side features a deep "butterfly" detail while the other side is rough-sawn with a narrow V-groove. Both can be installed vertically, horizontally, diagonally or in a herringbone or chevron pattern.

The paneling is packaged in sevenpiece, shrink-wrapped bundles with complete installation instructions. Each package covers 15 sq. ft. of wall or ceiling space.

FREE READER SERVICE

For more information on New Products write Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your reouest faster! Manv thanks!

lmproved Stove

$A globe-shaped wood andlor coal burning stove with an improved combustion capability is new from the Meridian Group, Inc.

The stove reportedly burns longer on a single load of fuel and can heat 2500 sq. ft. or more of living space. It is said to be completely immune to damaging and potentially dangerous creosote build-up. Made from refractory material, the stove's outer surface gets warm but never too hot.

The outer shell is covered with ceramic tile but is also available in marble or custom design patterns. It comes in a varietv of colors.

Fur Storage Vault

Viking Leisure Products Co. has introduced a fur vault designed to store furs at home year round.

Maintaining a temperature between 53 " and 57'F, it provides an excellent storage for woolens as well.

The vault comes complete with walls and ceiling panels, storage rack, carpeted floors, door with lock, cooling unit and built-in control. The pre-finished interior and exterior may be used as delivered or matched to existing cabinets or paneling.

window offers three or four segments.

All exterior portions of the units are pre-trimmed in color coordinated vinyl stock, eliminating the need for filler or brick molding. Each window is shipped with installation instructions and recommendations for roof and support mechanism coverings.

Roof Window

A new roof window which can be used for new construction or remodeling projects for additional sunlight and ventilation comes from Marvin Windows.

The sash and frame are made of Ponderosa pine with an aluminum cladding wrap around the exterior for a maintenance-free finish.

The energy-saving and durable weatherproof window is insulated with Low-E glass for the interior and tempered glass for the exterior. It features a fiberglass screen, and has a remote control module for easv opening.

Ready to Assemble Shower

New from E.L. Mustee & Sons is the Durastall shower stall. a freestanding kd cabinet with an exterior pecan woodgrain finish and a color coordinated bone interior.

The shower stall is available in standard 32"x32" and extended 36"x36" sizes. A tempered glass door with built-in towel bar is optional.

The rust and leak resistant product is said to be easy to assemble and install.

In and Out Building Board

A new 10090 asbestos-free board which can be used for both external and internal applications, eliminating the need to stock two separate boards, is being marketed by Brit-Am Venture.

Bay and Bow Windows

CertainTeed Corp. has introduced a new solid vinyl bay and bow window, custom-fabricated with head and seat for easy installation into any size opening.

The double glazed entries provide a tight fit and are virtually maintenance free. They can be used for new construction and remodeling projects.

The bay window can be designed with either a 30o or 45" projection. The center segment is available in either a picture or double-hung design, while side units feature a deadlight or double-hung system. The bow

Non-combustible, moisture-resistant, and reportedly easy to work with, the multi-purpose board can be cut, nailed, d,rilled, bonded, stamped and sanded. The board is available in a variety of sizes and in four thicknesses. Composed of cement bonded with cellulose and other organic fibers, it provides strength, and features an off-white finish. It is also available in compressed form (JltraBoard SP).

The product is said to have an expected life span of over 4O years, and to resist cracking or breaking when struck, restricting damage to a small area around the point of impact.

Three-Way Bulb Conversion

A new electronic device which converts regular light bulbs into 3-way bulbs is from I.Q. Industries.

The device screws into the socket of any 3-way lamp, and accepts any 15 to 150 watt regular bulb and gives it a 3-level light capability. It is said to extend the life of regular bulbs up to thirty times longer.

In addition, users reportedly can get at least 2590 more light per watt than with 3-way bulbs.

NAILS FOR ALUTINUM. STEEL AND VINYL SIDINO

PLAIN SHANK:

6 STZES, t%"-3" SCREW.DOWN:

2 STZES. 'h" t 2"

One easy-driving nail for applying aluminum, steel_ or vinyl siding over all kinds of tough old sicling and sheathing, without bending. Entirely compatible with aluminum. STORMGUABD' protected: double hot-dipped in molten zinc.

Elegant Securlty

The new Plymouth Fl60 grip handle lockset, from Schlage Lock Company, combines elegance with the security of a one-inch throw deadbolt with hardened steel insert.

The thumb-piece operates the latch which keeps the door closed without having to activate the deadbolt. The lockset is available in a bright brass or antique finish.

built-up roofing, furni ture packing, lreight car lining, sheathing and veneering, rigid insulation. Meet federal and industry specifications. Heavily barbed shank adds extra holding power. Bright steel or ZINCLAD'" finish (hot-dipped, zinc-coated.)

'@Soft Look ForWindours

A new fashion pleat window treatment has been designed by Graber Industries as an alternative to custom drapes.

Available in four textured fabrics, the draperies are said to resist fading. One-piece construction of thin rows of permanent horizontal pleats is easy to clean and acts as an insulator and sun barrier.

The head and bottom rails come in a variety of colors. Optional valances are available in matching fabric or woodgrained finishes. The shade may be used by itself or coordinated with other window treatments.

dipped, zinc.coated. Plain or ring

Chemical Grouts

New from 3M Co. are Scotch-Seal brand chemical grouts, water-reactive, hydrophilic polyurethanes which quickly change from a free-flowing liquid to a water impermeable solid.

Properly applied, they can stop water flow through joints or cracks in concrete. Because they. remain flexible, they maintain a durable seal even when the concrete is subject to further movement. They bond well to damp concrete without special preparation.

Reportedly effective in a variety of waterproofing and soil consolidation problems, they help to control dust and soil erosion and can be used both for new and remedial construction.

The line includes foam, gel and delayed gel. The grouts 5600 and 5610 are EPA approved for use with potable water upon curing.

Efficient Kneeling

Goldblatt Tool Co. has introduced knee boards which enable the concrete finisher to slide from one place on the slab to the next. The contoured shape of the boards eliminates marring the concrete, so there is less to trowel out while moving across the slab.

Made of heav-v duty plastic, the boards are durable, easy to clean, and lightweight. They come complete with built-in knee pads, footrests, and carrying straps.

Rustic Touch

Chickasaw Hardwood Floors has introduced Countryside Parquet, a ftl]l % " thick, strip bordered parquet oak floor which can be installed directly on concrete slabs, or on a plywood underlayment over wood subfloors as well as over tile floors.

Installed with the grain of the center 9" square running in alternating directions, the floor has a rustic look. Designed for sanding and finishing after installation, the material comes in a large selection of stains and finish materials.

Resourceful Brush

A four in one tool from Mill-Rose Co., is designed to help do-it-yourselfers replace copper plumbing.

The combination tube cleaning and fitting brush prepares Vz" and 3A" copper pipe and fittings for leakproof connections with a carbon steel bristle brush on each end, one for each fitting. It also features two carbon bristle brushes in the handle holes for Vz " and 3/t " pipe and stainless steel bristles for refrigeration work.

The curved handle is designed to fit comfortably in the fingers. It disassembles easily for replacement of worn brushes.

Three Way Saw

A new vertical saw from Hendricksaw, features three cutting modes: conventional, reciprocating and sconng.

The standard 12" blade can both score and cut off. The saw can be used to bevel from 0" to 45 o through a switch on the console. The frame assembly rotates on a positive position rack and pinion drive, eliminating the need to recalibrate the scales in a bevel cut.

The machine weighs over 2 tons, reportedly assuring a vibration free cut.

Berger & Company, an lnternatlonal commodltles tradtng organlzatlon wlth 14 offlces ln ten countrles, ls proud to announoe the openlng of a new offlce ln Sacrarrrento, California to deal in .

Western Softwoods, Agrlculturaf Wood Pnoducts, P[5nuood Parttcleboard

Bill Hanrahan, Jim Haas Bob Glatt, division mgr.

We are also pleased to be a West Coast area distributor for CF&I steel products as well.

BERGER & COMPANY HAS OFFICES IN: San Francisco, Ca. (headquarters); Chtcago, Il.; Colfax, Wa.: Fargo, N.D.; Filer, Id.: Grand Cayman, Brttish West Indles; Santiago, Chlle; London, England: Geneva, Switzerlandl Nicosia, Cyprus: Buenos Aires, Argentina: Moose Jaw, Canada: Johannesburg, South Africa; and Taipei, Taiwan.

Open To The Sky

Skylights from Kenergy are premounted on a fiberglass reinforced plastic curb for energy efficiency. Offering R values up to 6.10 they reportedly prevent air infiltration as well as being leakproof.

Made of durable polycarbonate plastic, the skylight is available in either low-profile hyperbolic paraboloid or traditional dome shape with a choice of double or triple insulating layers. In addition, it is treated with a solar protective coating to prevent yellowing, dulling and hazing from the sun.

Stress Fighter

Water Jet Corp. has introduced The BathWomb, an electronically controlled whirlpool designed to alleviate stress and tension.

The l6-function control panel offers the bather fingertip control access to stereo, telephone, temperature, whirlpool massage action, cooling facial mist and a PillowMassage built into the headrest.

The tub features comfortable armrests and handgrips. A hidden compartment offers storage space for grooming aids or reading materials. An adjustable folding tray is concealed in a second compartment.

Laminated Lumber

Three new sizes of Micro-Lam laminated veneer lumber headers and beams by Trus Joist Corp. are designed for single-family, multi-family and light commercial buildings.

Available in 14", 16" and l8" as well as 9 l/2" and ll 7/8" depths, they can be ordered in any length up to 60 ft. Lighter than steel, the engineered lumber is said to be easier to nail and trim on-site.

Uniformly consistent in size and strength, they reportedly resist twisting, splitting, checking and shrinkage.

Compact Computer System

A new point of sale computer system designed for retail building sup- ply businesses with sales between $500,000 and $2,000,000 has been introduced by Aid In Management.

Called the Desktop Generation because it is compact, measuring 18 " in width and weighing only 75 lbs., the system can accommodate a combina-

tion of l0 CRT units and printers. It is said to have all the features of the larger systems, providing a total package using exactly the same software as they do.

The system is designed to control gross profit margin, inventory and accounts receivable problems on a daily basis, providing the same assistance to the smaller dealer as the

more sophisticated systems provide to larger dealers.

Cost is said to be approximately half those of the larger systems, starting at about $30,000. Demonstrations of the new systems are being conducted by the company which is based in Greenville, S.C.

Adjustable Drapery Hooks

Newell Window Furnishings has introduced the Hang-Well adjustable drapery hook which fits all draperies with 4 " high open headings and replaces seven different kinds of slipin and pin-on metal hooks.

It features a concealed curved hangers strip, designed to keep drapery headings from sagging, thus assuring perfect pleat alignment. Made of nylon, the hooks can remain on draperies during washing or dry cleaning. A detachable hook also adjusts to seven different drapery heading heights.

The product is available in single and double packs. A single pack contains 10 pleat hooks and 4 end hooks, enough for one pair of48 " wide draperies. The double pack contains 24 pleat hooks and 4 end hooks for one pair of 96 " wide draperies.

First Fall Housewares Expo

Nearly 1,850 exhibitors have been assigned space in the Slst NHMA International Housewares Exposition, first October show in the National Housewares Manufacturers Association shift to its new spring and fall sc[edule. Held Oct. 9-12 in McCormick Place plus McCormick Place West in Chicago, show hours for both buildings will be from 8:30 a.m. to 5:30 p.m. and from 8:30 a.m. to 4:30 p.m. on closing day.

"The nation's economy has rebounded 'full speed ahead' drrring 1984," Ronald A. Fippinger, NHMA managing director, said, "and its recovery is setting new records tbr America's $45 billion-at-retail housewares business. Our first fall housewares show is an opportunity for everybody in the industry, manufacturers and resellers alike, to meet the challenge of change, and to seize the opportunity that a burgeoning economy presents for the rest of this year and beyond."

Leading Gabinet Mfg. States

California, Texas, Florida and Pennsylvania were leading states in the manufacture of wood kitchen cabinets in 1982, accounting for 370/o of the industry's employment, according to latest figures released by the U.S. Dept. of Commerce.

Total value of shipments for the industry was $2.1 billion (1982 dollars) with employment of 45.1 thousand persons.

htblicotions fior the hdustry since 191

Crow's Buyer's Guides

Thousqnds of Producers, Wholesolers, ond Distributors in one ottrqctive volume:

Lurnber Guide, S79.50

Plyrrood/Pcnel Guide, S69. 50

E you're paying aore, youie poyiag too auch.

Crow's Mcrketing Services

Crow's Weelly: Morket onolyses crnd price reports Ior the modem wood products compony, from monogement to production

Free Referrcrl Services: Notionol exposure lor your personnel needs ond product promotion. Free to subecribers.

Send lor a hee sample.

Afi KAt{SAS-based headquarters ol Hoo-Hoo Inlernalional, the fraternal order of lumbermen, will be under the guidance ol Billy Tarpley, (left) newly appointed execulive secretary. Others (lefl to right) Bernie B. Barber, sec-treas.; Dick Wilson, president, and Carle Hall, 1st v.p. Tarpley is a native of Gurdon, the home city of Hoo-Hoo.

Sigoloff To Open Home Show

Retailers from the south will find much of interest at the second annual Western Home Center & Building Materials Show, Nov. 15-17, at the Anaheim, Ca., Convention Center.

Sanford C. Sigoloff, chairman of Wickes Companies, Inc., will be the keynote speaker at the opening general session on Thursday, Nov. 15. His

show, "An Industry in Tiansition."

Show sponsor spokesmen said that as a result of strong response by both exhibitors and retailers to last fall's first show, both the south and southwest exhibit halls at Anaheim have been reserved for this year's show.

The outstanding success of the first show clearly demonstrated the need for another annual show for manufacturers and suppliers of do-ityourself products, they said.

William Fishman, seminar director and Building Products Dlgesr columnist, said seven business management seminars are scheduled for the show. Several will explore groMh and sur'vival strategies for 1985; a ceo roundtable will examine present and future outlooks; and a panel of retailers will discuss their recent successes and failures.

Home Depot Invades California

Huntington Beach, Ca., will be the site of the first Home Depot unit to open in California.

Although no date for opening has

been announced, the Atlanta, Ga., based hom.e center chain is expected to utilize a former Zody's facility. Plans call for a total of up to five more stores in Orange County and as many as 30 stores scattered through Southern California. At present they operate 2l stores in Georgia, Florida, Louisiana and Arizona.

Size of the proposed units will range between 80,000 and 100,000 sq. ft., making them among the largest in the area.

Public Fears Interest Hike

Inflation is of less concern now to U.S. consumers who have more money to spend, but they worry more today about interest rates rising.

Consumer confidence stayed high during the second quarter of 1984 with 4590 of U.S. families reporting improved financial situations in a University of Michigan survey. The survey also showed that 66Vo anticipated an interest rate hike compared to 400/o during the first quarter and 23Vo a year ago.

HARDWOODS

/Continucd from page 9)

flooring area. Others use displays provided by manufacturers or design their own. Regardless, it is essential that displays be updated and supplemented with new patterns frequently. Literature for the customer to read and take home is vital. Reproductions of the handsome rooms shown in the brochures can make captivating displays.

A complete stock of product must be available. It is recommended that a dealer handle the cabin grade as well as both the standard and better grades. This allows him to cater to the budget minded as well as the more affluent customer. customers attracted by price will often want to upgrade their purchase to standard or better quality.

In addition to the actual wood, the dealer must have available all the supplies necessary to installing and maintaining a hardwood floor. All of the several types of available adhesives, flooring nails, expansion fillers, prefinished and unfinished moulding, trim products and a variety of stains are suggested. Installation tools such as trowels also must be in stock. After-installation floor care products will bring customers back or attract new customers who find the grocery store type floor products unsatisfactory. All these products will reinforce

your image as a hardwood flooring center.

Advertising and publicizing the hardwood flooring department helps bring in customers. Promotions utilizing window displays, newspaper publicity and tie-ins with home shows and model homes can be useful.

The dealer with an in-house hardwood flooring expert, attractive informative displays and a complete inventory of hardwood flooring products gains the reputation of specializing in hardwood flooring. Consumers looking for help are usually quick to recommend the store which makes them confident and comfortable with their selection and purchase. The dealer is not alone in providing this service. He will find his distributor and the manufacturers ready and willing to back him up.

Foresl Products Celebratlon

National Forest Products Week will be Oct. 2l-27 with special exhibits and news releases to draw attention to the benefits and importance of wood and forests in people's lives. All wood products firms are being urged to participate.

On-Slte Salety Inspectlon

A five-minute lift truck safety inspection is now available through participating Yale dealers. The program, called the "Mechanic's Eye," consists of free-of-charge spot checks made on-site by service experts.

Each truck has its belts, hoses, gauges, seats, tires, back-up alarm and lights visually examined. If needed, a more thorough, 200-point inspection is recommended.

For the name of the local authorized Yale dealer in your area, call: I -800345-8112.

New DIY Wood Magazine

Wood, a new magavine for home woodworkers making its debut this month, should be of interest to home center retailers since its tips for using tools and suggestions for projects utilizing wood are sure to stimulate sales.

Meredith Corporation (Better Homes and Gardens) is the publisher.

DISPLAYS such as this which shows 72 hardwood samoles can ofler lhe customer a lot ot choices in a little soace.

Manage For Productivity

A sound management information system is the key to measuring productivity and understanding and developing programs to improve it.

Doug Rossiter, author of "Productivity and Technology in Retailing: A Strategic Perspective, " suggests that a sound management information system should have the following characteristics:

o Consistent and organized information for management decision making.

o Support of the basic business planning and control process. Reports which highlight operative causes as reflected by financial performance.

Rossiter stresses, "a management information system and other computerized systems are not ends in themselves. When technology can improve productivity and a retailer's performance in general, then it ought to be adopted in a way and to the extent that makes sense for supporting the organization's objective. This makes productivity through information systems a strategic issue, as opposed to a matter of operational efficiency. The goal should not be to automate the organization, but to organize the automation so that computer support is consistent with company objectives."

According to Rossiter,"...it is necessary to apply computers correctly and apply them to the right problem in order to have a significant impact on profits, productivity, and long-run viability. Achieving this proper fit within an organization requires that one understands the internal and external environment, and in this context carefully define the role of the management information system,

developing strategies that fit the two environments together."

This perspective of productivity improvement hinges on achieving the right mix of stability in routine operations with innovation in adapting to new conditions in the marketplace. These two productivity factors are, in turn, the outgrowth of two conflicting processes: od drive toward internal efficiency; o The need to introduce variation to gain new advantages.

In this process the retailer faces the dilemma of benefitting from stability but also needing to constantly introduce change. That is, productivity is benefitted by predictable routine operations on the one hand (some of which include the opportunity to decrease inputs without jeopardizing the basic business), and by seeking to gain market advantage on the other hand (which derives and is supported in part from our technological ability to increase outputs through new strategies).

(214) 843-5538

urmArcHED

A lp.cl.lty produol wllh unlqu. {lo tadurat commanda rn alltac. tlva prlca. Orrcotr6 ll.a ralaidant taaatad wood haa Nch latlur6: Drrcd FiT rood L lh. only low. ht!@tlc tlr. r.t.rd.nl wood ol lL lypo lhd c.rrl.. .n FR.S d!de. n.tlon trcn t nd.drltan Lrboc torlar loc., loroll.p.cl.t ll.tad. Whan Dd@r llmb.r .od plywoo.l ara ln contact wllh matal ttuaa pl.t.., hr.dwrrt, pl0nblng .nd @ndull, lhm L no graalar @re alon lhu wllh odlnary unlnabd rood.

OFOWII{O DETAND

Tha word l. g.ltlnt round. Archltaola, oonlrtcloaa and bulldlne orna[ ac Indallnt mm and |t@ oi Drlcod llra ralaraladt traatad wd:

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snr:

B.caor ol lt! low molalurc Plcl. up, atoraga problama rnd yrrd loaa aaa laat lhan wlth convan. tlon.l typa. of FnT rood. 6y .tocklng qurllly ap.cl.lly p.oducl, yo0 cln ballai aa.Ya arlatlng cuatohlaa rnd rttracl natonx. PDnotlon.l llt.rdun l. .vrlhbl. loallnulala [la!.

ADD TO YOUR PROFITS

ll'a balng promotad to Yolt cua. to6an by tull-prga .dt h mtlon.l rrchlt*tur.l, bolldlne .nd @nPo nant p0bllcallont. Ia..ly aO {L. d.v.lopmnt oF nrnlillvo an dlklng Prarn| tlont to daalgnata, aPaclllara, owna.a rnd olhar purchaahg lnlluancaa.

Orrcor tl a .atridanl ltaltld wood htt many appllcatlonl: lruaaaal tlcd., b.rmr, purllnr, lolatr, ds*. Ing, .h.rthlno.nd oth.t w.athaF lrotclad plaoa whara llta ollat anoa la daalnbla. For I ll.t ol ruppll.r. llcanxd lo produc. lhh prcdsot, itll. io XoP p.n Conp.ny, Inc., 1C00 KoP0!6 Bullitlne, Pttrbu,ih, PA ltrl9

AIIYan Aduertising system

AWPI Flles For EPA Hearlng

The American Wood Preservers Institute has filed for a hearing concerning EPA's decision on the wood preservatives creosote, pentachlorophenol and inorganic arsenicals.

"The agency (EPA) has gone overboard with a politically motivated decision," says Theodore J. Duke, president of AWPI. "As long ago as March 30, 1983, EPA published a public notice in the Federal Register which said: 'The Agency believes that these proposed modifications to the terms and conditions of registration, which the majority of the registrants voluntarily agree to implement, will cause the benefits of use to exceed the risks of use."'

"We are not objecting to regulation per se," Duke said. "As the notice says, we volunteered to do what was needed. EPA told us a year ago that it would proudly defend those conclusions because the measures protected the workers and the public without endangering the existence of the industry. Had EPA published that document then, we and the taxpayers could have been saved the unnecessary cost of these hearings and additional delay in their implementation."

According to AWPI, the EPA is unprepared to implement its own decisions. Restricted use means that the pesticide can only be sold to certified applicators. But EPA has no mechanism in place to certify users of wood preservatives, and certainly can't do so by Nov. I, 1984.

Signs Sell

"Give the public what it wants and you'll see sales" is a strategy many marketers live by, yet, according to research, how you present merchandise can mean the difference between success and failure at the checkout counter.

The secret to winning at retail involves giving the consumer a sign at point of purchase. Dr. J. Patrick Kelly, professor of retailing and a research leader at Brigham Young University, has conducted three separate studies that found products with descriptive signing move faster than products with no signs or with just pricing.

In one of the studies. the stores in a sample showed a combined 260/o increase in sales through the use of descriptive signing.

Targeting Retail Customers

Selecting what customer group to appeal to. and how to formulate aggressive merchandising plans are increasingly important as retailers face a changing slorv growth marketplacc.

Dr. Cyrus C. Wilson, president of Management Horizons, Inc., in talks with merchants throughout the country is quick to point out that the retailer must choose the group he is aiming at. He identifies two types of consumer: the growing affluence group and the survival group.

He also points out that in the past the target market has always been the family, but now that segment comprises only 20Vo of the market. The working woman is part of the remaining 80%. With two-thirds of all women working, the housewife is an endangered species and no longer a prime market target.

Wilson says that customers want innovative merchandising with unique exciting approaches. Special promotions are important in meeting this need. He also stresses that the retailer's most perfect marketing resource is the in-the-store customer. Since 45-5590 of the customers leave a store without making a purchase, the retailer must emphasize impulse marketing.

ln store advertising and point of purchase signage, graphics and merchandise display techniques are critical in his opinion. He stresses consistancy in ticketing merchandise, explaining that if a yellow ticket identifies a sale item, all sale items should carry yellow tickets.

For the home center merchant considering a new location, he has the inlormation that shopping centers have become the retail magnet rvith customers coming to the center, not to an individual store. Shopping center. in the U.S. are now growing at the rate of 1000 per year. In 1970 there were 12,500 centers, there are now 22,050.

Low Income Home Loans

Legislation has been approved by Congress to revitalize the Section 502 Farmer's Home Administration loan program for low income home buyers. Public Law 98-332 is expected to clear the bureaucratic mix-up which inadvertently required all very low income loans to be funded before the release of money for the low income assistance.

Hardwood Species Drawings

When the offices and classrooms of the National Hardwood Lumber Association were completed in the fall of 1980, a search was begun for appropriate decorator items for the interior.

Requirements were that the items pertain to the industry, be of high quality, be unique and complimentary to the hardwood walls upon which they would hang.

Among the items selected were the art works of Bruce Lyndon Cunningham of Nacogdoches, Tx. He was

commissioned in 1982 to do 16 pen and ink and water color originals of the 16 hardwood species rcpresented in the buildings.

Each drawing showed the tree bare, and leafed out with the leaf, flower and fruit also illustrated.

Species represented included American elm, bald cypress, black cherry, black walnut, black willorv, butternut, northern red oak, pecan hickory, red alder, red lauan, red maple, sugar maple, white ash, white oak, yello.,v birch and yellow poplar.

Because the drawings were admired by those in the hardwood industry, a limited edition of signed, numbered, hand-watercolored prints have been produced for sale.

South Bay Forest Products, a very special manufacturer of specialty lumber products, has a winning combination for you.

manufaclurer specializing in western specialty softwoods

NEWLITERATURE

Happy Hour

An 8-p. full color brochure on specialty sinks and wet bars is free from the Builder Products Div., Luwa Corp., P.O. Box 16348, Charlotte, N.C. 28297.

Decorator Faucets

A 48-p., full+olor catalog of decorator faucets is available for $3 from Harden Industries Inc., 13813 S. Main St., Los Angeles, Ca. 90061.

Top Secret

Two leaflets on FRS (form # 19024881) and "Big-D" fiber glass fungus resistant shingles (form # 1938{983) are available from Celotex Corp., Roofing Dv., P.O. Box226o2, Tampa, n.$6n.

Lighting Time

A A-p.catalog on low voltage miniature architectural lighting is available free from Sylvan Designs, Inc., 19767 Bahama St., Northridge, Ca. 9134.

Knock On Wood

"Simple Systems for Wood Staining and Finishing"is a ?A-p. booklet available free from Tiade Sales, Deft, Inc., 17451 Von Karman Ave., Irvine, Ca.92714.

Get The Facts

A 2-p. data sheet on the new Spec 3000 urethane sealant is free from Geocel Corp., P.O. Box 398, Elkhart, In. 46515.

Solid Seal

A color brochure on Scotch-Seal brand chemical gouts is free from 3M Co., Construction Products, 223-IN, 3M Center, St Paul, Mn. 55144.

Frame Adjustment

A brochure on adjustable pre-finished door frames is available free from The Kewanee Corp., l&2 Burlington Ave., Kewanee. Il. 61143.

FOR PROMPT SERVICE

on all New Lit€rature stories writ€ directly to the name and address shown in each item. Please mention that you saw it in Building Products Digest, Many thanksl

stlck To lt

A four<olor feature sheet on electric glue guns and accessories is free from Parker Mfg. Co., 149 Washington St., Worcester, Ma. 01613.

Let More Light In

An illustrated, 20-p. booklet on where and how to install Roto Roof Windows is free from Roto Frank of America, Inc., Spencer Plains Rd., Old Saybrook, Ct. w75.

Valve Job

An 8-p. brochure of water pressure and temperature control accessories is free from Leonard Valve Co., 1360 Elmwood Ave., Cranston, R.l. 02910.

Fireplaces And Chimneys

An 8-p. booklet on factory-built fireplace and chimney systems is free from Heatilator Inc., l9l5 W. Saunders Rd., Mt. Pleasant, La.52&1.

High-Heat Paint

A new catalog sheet on the Thurmalox stove paint product line is free from Dampney Co., Inc., 85 Paris St., Everett, Ma.02149.

Futonistic Furniture

Literature on a new line of wooden futon furniture is free from Doremus & Co., 850 N. Church St., P.O. Box 799, Rockford. Il.6ll05.

Rellectlom and Llghl

A full color catalog of decorator mirrors and bath lighting is frec from NuTone Housing Group, Scovill Inc., Madison & Red Banks Rds, Cincinnati, Oh. 45227.

Walk on Wood

A color brochure "The Best Nature Has to Offer Laid at Your Feet" is free from Overseas Hardwoods, P.O. Box ll50l, Mobile, AL 366ll.

Malntenance Alds

A 32-p. catalog of building maintenance products for do-it-yourselfers is free from Randustrial Corp., l33l l-NR Union Ave., Cleveland, Oh. 44120, l-80032t#2.

Plywood Siding

A L4-p. full-color brochure on plywood siding applications is free from the American Plywood Association, P.O. Box 11700, Thcoma, Wa. 9841 l. Ask for form #83008.

Stripping Tlps

A 32-p. booklet of tips on removing paint is free from The Savogram Co., P.O. Box 130, Norwood,Ma.02062.

Window Options

An 8-p. full+olor brochure describing frve retrofit window systems is free from Kassl Window Co., Inc., 180 Terminal Dr., Plainview, N.Y. 11803.

Cork Flooring Patterns

A sampler of vinyl-bonded cork-oak flooring is available free from PermaGrain Products, Inc., at 22 W. State St., Media, Pa. 19063.

Wood-Look-Alike

A full color pocket brochure #RF-569 on fiber glass shingles is free from Manville Service Center, l@l 23rd St., Denver, Co. 80216.

Advertising

REDWOOD AND DOUGLAS FIR REMANUTACTURING PLANT, 100,000 + B.F. PRODUCTION PER SHIFT

Located in Hopland, California, in the heart of the redwood country. Includes approximately 4.5 acres adjoining Highway l0l. Mill equipment includes:

Newman Planer #510, McDonough

a

54 " resaw - 20' .O" trimmer

a

Cross cut saws a

Complete waste system including Summer knife hog, and chip conveyor and screen, Peerless 130 yard B.N. a

100 green chain, complete grinding room a

Truck shop and office, diesel and regular fuel tanks

a

Rail access available to N.W.P.

PRICE: $310,000 with 2990 down. Contact Roger Burch (408) 6294484

HOUSTON AREA LOCATION. For sale or lease. Ideal free standing warehouse, 80 x 336 sq. ft. on BN. Tomball, Tx. Has new 600 sq. ft. office building attached. Choice location for lumber yard or distribution center. Write American Timber Products, P.O. Box 87, Oklahoma City, Ok. 73101, or call Bayless Kirtley (,1O5) 681-2000

FLORIDA LUMBER

CO.

FOR SALE OR LEASE

Located in building boom area. Would consider total sell-out or lease of land and buildings only or investment coupled with active participation by buyer in conjunction with present owner. P.O. Box 20974, Sarasota, Fl. 33583.

600 a word, min. 25 words (25 words = $15). Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line: $4. Box numbers and special borders: $4 ea. Col. inch rate: $40. Narnes of advertisers using a box number cannot be released, Address all replies to box number shown in ad in care of Building Products Digest, 451X) Campus Dr., Suite 4t0, Newport Beach, Cr.92660. Make checks payable to Cutler Publishing, Inc. Mail copy to above address or call (714) 852-1990. Deadline for copy is the l5th of the month. PAYMENT MUST ACCOMPANY COPY unless you have established credit with us.

REAL ESTATE

SWAIN BUILDING MATERIALS has a lot in Lewisville, Tx. for sale to a sharp retail outlet or home center.

CONTACT: Mark Swain Ol4l 221-7632

SWAIN BUILDING MATERIALS has real estate in Jackson, Ms., New Orleans, La., and Dallas, Tx. on adjacent property for sale to a component manufacturer.

CONTACT: Bill Swain (601) 6864141

SWAIN BUILDING MATERIALS has real estate in Jackson, Ms., New Orleans, La., and Dallas, Tx. on adjacent property for sale to a millwork house.

CONTACT: Bill Swain (601) 6864141

CITY OF INDUSTRY, CA.

INVESTMENT AND/OR OWNER USER

10.6 acres with net leases of $24O,000 annually.

5 acres under lease to trucking firm. 1.6 acres under lease to retail lumber and hardware co. 4 acres under lease to well-equipped wholesale lumber co. The wholesale lumber co. also owns the complete parcel of land. Owner will sell lumber business along with parcel or will lease back. Call Sid (agt.) (213) 723-9061, ext.205.

WHOLESALE LUMBER FACILITY

(In use and will be until sold.) 33 acres located Roseland, La. off I-55. 80 minutes from New Orleans and Baton Rouge, La. Railspur 1,000 feet on mainline ICG Railroad. Approximately 140,000 square feet floor shed space. Can warehouse 15 million feet of lumber. 3-phase power, sort chain, band resaw, maintenance shop, fuel depots, etc. (Other equipment available.) Facility only $l,600,000. Call (504) 748-5184.

TREATING PLANT FOR SALE - $225,000

Includes Wolman Salt and Penta cylinders, tanks, pumps, etc. Also boiler, Newman 500 planer, forklift and 5 acres with rail siding. Going business - profitable - located in South Mississippi. Inventory of $30,000 optional. Contact Box #44 c/o Buildine Products Digest

CEDAR SPECIALISTS

At Northwest Conifer Co. we pride ourselves by remaining exclusively the only cedar mill not pulling the selects from the 3 and better grade in paneling and dimension. Call Jamie Emmer (208) 264,-5411 for pricing information.

PRESSURE TREATED creosote and CCAposts and barn poles. Truckload quantitiesdealer inquiries welcome: Penick Forest Products, P.O. Box 479, Macon, Ms. 39341 rc01't 726-5224.

PRESSURE TREATED CCA pilings. Marine or fresh water. For instant quotes and availabilities phone (912) 534-5lll or write McCranie Brothers Wood Preserving, P.O. Box 158, Willacoochee, Ca. 31650.

HARDWOOD PEOPLE

A 70 page history of the Pacific Coast hardwood lumber industry. It preserves stories of the hardwood giants of the past: Capt. Robert Dollar, Bob Osgood, Roy Barto, Paul Penberthy, Leroy Stanton. Sr.. Donald F. White. l0 pages of historic photos.

Anyone in the hardwood business anywhere will enjoy these stories.

Limited edition. $12 special offer includes postage and handling. Order from author: Gage McKinney, P.O.Box6772, San Jose, Ca. 95150. Publication endorsed by the Los Angeles Hardwood Lumberman's Club.

MARION PRESSURE TREATING CO.

Creosoted fence posts, timbers, barn poles and piling. Truckloads only. Marion Pressure Treating Plant, P.O. Box 217, Marion, La. 11260. (318) 292-4511.

Special lssue: Hardwood

A yacht's teak interior

AF ALL THE HARDWOODS

\Jnormally associated with ship and boat building. none is more widely admired than teak. Even the total landlubber can appreciate the warm color and the beauty of teak grain patterns. As the color pictures accompanying this article graphically show, teak has its own unique appearance qualities.

But its attributes don't stop there. To the boat builder, teak's resistance to the marine elements of salt water and the sea air are probably more important. He knows that the wood has a superb performance record under all kinds of ocean conditions.

The yacht shown here is The Conquistador, a 76' beauty built by the Poole Boat Works in San Diego. Replacement cost of the craft, less than ten years after construction, ls estimated to be in excess of $2 million.

The widespread use of teak throughout the interior is a rare thing these days, considering the cost. All of it is FEQ (First European Quality) the top grade in teak. The present general retail price for FEQ tear ranges up to $10.00 per board foot.

Marine teak plywood was used on interior vertical surfaces; the custom built furniture is all teakl and teak lumber and mouldings were used on ladders, handrails and other applications. Pine was used for cleat stock and backing against the aluminum hull. The teak was applied to it.

All teak was supplied by Mariners Forest Products, Inc. of Santa Ana, Ca., a specialist in such applications. The company also sells hardwood lumber and plywood in many domestic and imported species as well as carrying pine and birch. Through their affiliated company, Newport Planing Mill, Inc., they milled all the lumber to Poole Boat Works' specifications.

The grain and color characteristics in the teak plywood all matches as each sheet was cut from the same tree. All the woodwork is custom as is the furniture. A neat extra touch is the use ofteak for not

Uflsll USE ol the Far Eastern hardwood is seen in this protective railing around ladder (stairs) that leads below deck to stater00ms.

U0DE[ ntlufG$ leading from the bridge, with handgrips cut in, show oll the wood's beautiful color, grain patterns.

only the hand pulls on the drawers, but on the electrical face plates. The lockers and cabinets are'lined with aromatic cedar closet linins.

On the exterior of rh! diesel powered yacht, teak is used for the hand rails and in other trim applications. A natural oil finish was used to preserve the wood.

Story at a Glance

Lavish use of teak in a marine application... interior is all teak, including furniture. interior all matches as each sheet of the teak plywood was from the same tree.

tilAlll SAL0ll shows extensive use of teak, even t0 the custom furniture. Toos on small tables in foreground llip to reveal gameboards; checkerboard is in use on nearesl tabl e.

Special lssue: Hardwood

EtECTRlCAL face plates in galley, like the cabinets, drawers and cuoboards are teak. Wallpaper is genuine cork.0ven is a mtcr0wave.

HAI{DS0tllE dlsplay of tools ls focal polnl of

INSPECTION SCHOOL

(Continued tiom page 22)

month with a capacity enrollment of 70 students.

Students in the 83rd summer session receiving awards included Bret Phillips, Len Barrett award for highest overall average; Willis Lovelace, J. P. Hamer award for most improved student; Tom Reimer, Howard Hanlon award for second highest overall average; Todd Everhart, Westside Hardwood Club (Arkansas) award for highest board run average; Bill Cameron, South Central Lumberman's award for best attitude.

For information concerning the Inspection Thaining School, contact Mrs. Ruby Lanier, National Hardwood Lumber Association, P.O. Box 34518, Memphis, Th. 38184{518, or phone (901) 377-1818.

Panel Sales Training

A new 20 minute slide/tape presentation on structural wood panels from the American Plywood Association covers the specification and use of commonly stocked and sold APA trademarked panels.

Available on a l4day free loan basis, (or purchase for $50) the package includes slides in a carousel, a cassette tape of the script with automatically synchronized signals on one side and audible cues on the other and two copies of the program script for live presentations.

Manufacturefs Products Center

Membcrship clubs, warehousc outlets, mass merchandisers, the home oenter retailcr may feel that he's heard of them all, but what about a product c€nter operatcd by the manufacturer for professional buildcrs, remodclers and serious do-it-yourselfers? Duo-Fast Corp. has just opcned such a facility in Pompano Beach, Fl.

A showroom features tool displays, literature rack, videotapc machinc for tool demonstration tap6, a lounge area and a demonstration tablc equipped with samplcs of various construction materids such as asphalt shingles and concrete. Tbols may be purchased from display or ordered. On site service also is provided. A 1000 sq. ft. warehousc is stocked weekly.

Jerry Efros, division manqger of Duo-Fast's southeast sales and selice division, and Stcwart Ruark, store manager, are available to answer questions and to provide assistance in choosing a tool or fastener.

All Work & No Play = A Boss

Chief executive officers prefer the office to the beach according to a survey of the leisure patterns of leaders of 60 large, successful firms done at Purdue University.

Highlights included: 6090 of those surveyed had not taken a vacation in the past three years; 4090 of those who did vacation came back to the office early; top managers average five to six hours of sleep per night; less than 30q0 have read at least one book not related to business in the past year.

Conclusion by Purdue professor William Theobald: "By and large, their work is their leisure."

Duo'Fast's producl centor In Pompano Beach, Fl. Demonstratlon lable and lounge area are amenl' tles of store whlch caters to protssslonal contractors.

0ISTRIBUT0R of the year award lrom PermaGrain Products, Inc. was awarded to Tony Anthony (right), president, Specialty Products, Arlington, Tx., by Hugh Pugsley, marketing manager.

GGA lYpe G Pressure l?eating of Kiln Dried Southern Yellow Pine

t We have a facility with a 120 million board * We offer a minimum of three retention foot annual capacity. levels of treatment .25, .40 and .60.

* we feature the highest quality manufactured

* Kiln drying after treatment is available' Southern Pine available in the market.

* We have a timber surfacer capable of surfacing timbers up to 16" x24" and

* We are members of the AWPB and feature lengths up to 30'. the Cloverleaf "No Q_uestion" Mark, proof

* We maintain a wOrking inventory in excess of quality on all our CCA treated products. of 12 million board feei of which a minimum of 3 million is treated.

* we offer a thoroughly kiln dried, highest ^^ * we offer truck and rail shipments. quality agricultural fence post or landscape ' timber, marketed under the trade name

* We offer straight as well as specified DurapostrM. length shipments.

tF We specialize in long dimension and timbers.

"Proof ", O Quality"

Redwood lumber from garden gades and rustic sidings to architectural gades of Bee tlrough clear-a11-heart. Delivered straight to youfrom Georgia-Pacific's Ft. Bragg Mill.

We're a member of the Califomia Redwood Association and the Redwood Inspection Service. Look for our gade stamp for your assurance of quality.

Georgia-Pacific, your source

And that's a promise you can build on.