Building Products Digest - September 2002

What's In A Colof ?

Fo, v.y..haeuser, green is more than a randomly selected color. When builders and homeowners see our green edge, they know it represents our commitment to superior products and unsurpassed customer service. They know green is good.

It'sNot Easy Being Green

For over 100 years, Weyerhaeuser has worked hard to be an environmentally responsible company. To us "green" is more than a color - it's a way of life'

The COIOf Of OUalit! W.y.rttu.user

Structurwood stands out from the competition. our panels wear green edge seal like a badge that represents superiority. It tells builders that a green product is easier to install, has fewer callbacks, and delivers on time - every time

THE RIGHT CHOICE FOR STYLE, EASE, DURABILITY & SAVINGS

Mr. ond Ms. DIY know ponels for their clossic wood looks ond poinloble beodboords. Now fhey're tossing the sponge ond rogs ond gefting the fqux effecl woll freotmenfs the foolproof poneling woy. They,re skipping the tedious mofching ond messy posting of wollpoper for lhe some look in eosy to insloll ponels. They know lhey're soving time ond money with 4'x 8'woll ponels.

PRICE POINT RANGES

r Indonesiqn-finished on reol wood substrofes

r CHP|-finished on composite subsJrotes

MID-RANGE

r CHP|-finished woodgroined prints or popers on reol wood substrotes

HIGH-END

o Domestic ond imported reol hordwood veneers with UV option

o Wqllpoper looks on reol wood subslrotes

BPD

Buruottc Pnooucrs Drcesr

Seruing building products retoilers 8L uholesale di.strtbutors in I6 Southern states

SEPTEMBER 2OO2

8 I

VOLUME 21. NO.7

Mossive louisiono consl]udion proieds go with borotes

New 0relons developments ore reportedly the lorgest ever constlmers of borote-ireoted wood.

Wholesole helper: U.S. lumber finds time'ond money'sover

Document monogemenf system lends support.

l0 on your morks

Reoding 0SB stomps.

Iops in 0SB

Annuol production survey shows big goins. |2 tditoriolisl orruses Sierro Club of fcbricoting ils "focls"

l4 (onstruclion ond e.onomi. outlook: Housing riding high

Tempered yei positive forecost by Notionol Asociofion of Home Builden' chief economi$.

l5 Cedor ond redwood push on omid Conodion softwood tariff

Duty helps redwood, hinden otherwise-in-demond cedor. 33 Buyers potk oisles of busiling llqtionolHordwore Show Condensed showgrounds ond exponded produd offerings result

Serving 16 Southern states

PUBLISHER Alan Oakes (ajoakes@aol.com)

PUBLISHER EMERITUS David Cutler EDITOR David Koenig (dkoenig @ ioc.net)

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ADMINISTRATION DIRECTOFU SECRETARY Marie Oakes (mfpoakes@aol.com)

CIRCULATION Heather Kelly (heather@ioc.net)

Holv to Advertise

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About the Cover

The front cover is a paid advertisement, this month sponsored by Weyerhaeuser's ChoiceDek composite decking materials.

Another reason to stock rechshield' sheathing. We're helping builders and their homes breathl a little easier.

Sure, radiant barriers help save energy and keep homes cooler. But many brands act as vapor barriers that hold moisture in the roof. Over time, that can lead to wood rot, callbacks, and unsatisfied customers. Maybe worst of all, a suffocating reputation.

But TechShield' radiant barrier sheathing is different. Thanks to LP's innovative incising process, TechShield sheathing lets homes breathe easier. The incisions in the alumrnum allow moisture to escape, yetthe panels still keep upto97% of the sun's radiant heat from entering the home, lower attic temperatures by as much as 30", and significantly reduce energy usage.

So, when you stock TechShield, your builder customers, their homes and homeowners will breathe easier. And you will, too. Breathable TechShield sheathing. Now, that's really cool.

ALAN OAKES publisher

An anniversary to forget - ot not

As you receive our SePtember issue, you will be reliving but bY no means celebrating the anniversary of September 11. A year will have passed since that fateful day. and there remain so many questions still to be answered. Numerous documentaries have allowed us to witness the horror of that day, and of the many heroes who helPed save many other lives, sometimes even at the expense of their own. I cannot imagine being in the position that any of those people found themselves in that day.

With our troops off to Afghanistan, and while we were certainly warned it would be a long haul, it appears that the planners of that day are still at large despite everything that we have thrown at them. Our lives do not feel quite the same, believing that something else so catastrophic is not only possible but in all probability in a planning stage in some cave in the middle of nowhere. We trudge through lines at airports and public events, we all but striP down when pulled from the line, we take our shoes off, we look furtively around at every passenger, and we question if life will ever be the same. Unfortunately, we all know the answer is no. Recent events in Israel and Palestine show the fragility of life and the utter hatred and contempt that fellow human beings can hold for their neighbors.

Back home, we had hoPed that we could retum to some normalcy, and for a time it appeared like the economy was heading in a positive direction' With federal action, the reduction of interest rates and tax rebates all kicking in' the consumer carried the economy, and as luck would have it fbr us in this industry, the housing market in most areas continued to react. However. it appears recently all is not well with our economy, and it appears to be in a holding pattern for now. The stock market gyrations are giving no comfort to invest.

Some in the media are beginning to question whether we as a nation are not in a crash and burn scenario, and that our time as world leader has peaked. Some would argue that empires crash

and burn. As a Brit, I know that onlY too well, as do the Romans, French and Spanish. The continued decline back to ore-1997 levels of the stock market, and ihe unprecedented accounting scandals have led to tremendous uncertainty and questions about where we are heading. Many of us look forward to working until we drop as manY of our 401-k's have been bled.

However, let us not all wallow in this doom and gloom scenario. While perhaps it will not be easy for a while, and we may not have reached bottom Yet, I cannot imagine any other nation that could have worn the cloak of catastrophe as this nation has. Our military might is clearly more advanced than any other nation, particularly in remote-controlled weaponry. While we have not solved why some nations hate us as they do, we are still the country others look to for diplomatic leadership. Who else is there that has the financial might and resolve to solve the problems of the world even if it truly is a role we might not wish to have? Who has an economy that could withstand all that has happened in the past two years including a recession, a dot-com collapse, a major tenorist attack, accounting scandals and the like? Once-great super powers such as the Soviet Union and Great Britain are no more. Each has a part to play, but they cannot be the leader.

The biggest foreign policy issues we face are finding our allies and picking the right battles. Diplomacy, rather than acting in a vacuum, will be the keY to getting Saddam Hussein out of power, if that is the direction we next choose to go in. The key domestically will be resurrecting the feeling of togetherness after September I l. Recently signs of cracking in the coalition seem to be appearing. Doublespeak and finger pointing are on the rise again. This is not what the public wants, or expects of our politicians.

This is a time for leadership and not about the next round of elections' September 1l's 15 minutes of fame are not up.

Mqssive louisiqno proiects give nod to borqtes

IDELY used in Hawaii since the late 1980s, borates are aggressively making in-roads into the Southeast, where termite-fearing homeowners and builders are looking for new pressure treated alternatives.

The biggest stamp of approval for borates so far may be two huge construction projects now underway in metro New Oileans, La.-the largest developments ever in North America to use borate treated wood products.

Construction of 525 housing units at the Belle Chase Naval Air Station will use approximately 2 million sq. ft. of borate-treated OSB and 5 million bd. ft. of treated lumber (more than gOVo borates, the remainder CCA for the sill plate). The project's price tag: $73 million.

A similar volume of borate-treated lumber and plywood will also be used for framing, including decking and interior cladding, in more than 600 housing units as part of the $400 million St. Thomas Hope VI, the transformation of an aging 50-acre HUD project into a mixed-use neighborhood' - goth projects use SmartGuard/Advance Guard products that protect against termites, decay and other wood-destroying organisms. This solution is produced by a strategic atliance of leading borate supplier U.S' Borax, wood preservation giant Osmose, and top OSB producer LP.

According to Tarun Bhatia, business development manager for U.S. Borax, "When we introduced the SmartGuard/Advance Guard solution to the market, Formosan termites had already infested 90 counties and parishes in the southeastern United States. At that time, Luilders and homeowners both wanted a better alternative to fight the termite problem. Borate-treated building systems offer people safe, built-in protection using affordable and sustainable building materials."

SmartGuard/Advance Guard products include studs, plywood, joists, rafters and OSB. The lumber and plywood products ure pressure treated for deep penetration of natuially occuning minerals called borates; the OSB is treated by adding borates directly into the manufacturing process to ensure thorough distribution.

Although safe for people and pets, borates are deadly to carpenter ants, roaches and termites, including the voracious Formosan termite. Borates interfere with termites' metabolic processes, effectively killing them. Any surviving termites avoid the protected products.

In the continental U.S., termites cause up to $3 billion in damage each year.

"tn trigtr termite hazard areas of Louisiana and the South, the traditional method of protecting homes is not sufficient," says Clif Jones, business manager for borate wood preservatives at Osmose. "Many builders in Louisiana rely solely on traditional soil treatments to protect homes against termites-these typically last from five to seven years. First, Formosan termites can build nests above ground, so they can bypass even functioning soil barriers. Second, soil barriers and baiting systems fail to protect the house from decay, fungi, drywood termites and other wood destroying organisms."

U.S, Borax believes the product could be sold to a target market of 600,000 homes in the South each year.

Although deadly to termites, borates are essential to plant life, ind an important part of a healthy human diet' borate treated building products are safe for construction crews-requiring no special handling or disposal-and for residents once the home is finished.

BORATE{reated OSB is being used throughout a massive naval housing project in New Orleans, La.

document management

pEnfOnUANCE and profits go I together like a hammer and nails. Graham Bishop says that's especially true with U.S. Lumber's sales and back office accounting teams.

"We count on our edge in technology and efficient work habits to keep our business ahead of the competition," he says. "When customers call on our sales team with questions, it's imperative we respond swiftly and accurately."

Bishop, chief financial officer, and IT manager Aaron Chancey work together to improve efficiency within U.S. Lumber Group, a $150 million wholesaler of domestic and imported lumber, pattern stock, decking, siding, flooring and moulding. Imported forest products come from Europe, Canada, South America and Mexico. Besides their home office in Atlanta, Ga., they synchronize operations at 11 other branch sites across Georgia, Alabama, Tennessee and the Carolinas to serve customers in 10 Southeastern states. The paper shuffling needed to run a tight ship can be overwhelming.

Before 2002, accounting personnel and sales representatives spent a great deal of time thumbing through file cabinets. The grind of matching delivery tickets with invoices, re-filing them, and cross referencing documents ultimately took some of the fun out of the distribution business.

"We are always looking for technology to provide us with practical solutions," Bishop says. "The concept ofpaperless and remote access to electronic files certainly struck a chord at U.S. Lumber. It simply makes good business sense."

Bishop and Chancey surveyed the technology market to learn how other industry leaders improved efficiency, then called Boe Knapp of WorldView, a division of DMSi, to help migrate

from a paper-based system to an integrated, Internet-based document management solution. In a matter of days in January 2002, U.S. Lumber implemented the first stage of the document management solution; storing COLD (electronic text) documents automatically from their core back-office application. The second stage involved imaging; converting paper documents to electronically stored images.

U.S. Lumber introduced document management to its accounts receivable processing department. Scanners were installed at each branch to create electronic files of delivery tickets. Optical Character Recognition (OCR) technology reads delivery ticket transaction numbers and other indexing criteria to make for easy retrieval upon customer request. In addition, invoices are automatically indexed and stored as COLD files. From then on. at anvtime, employees can use any PC wiih an Internet browser to retrieve the documents by typing in a password and user ID. Invoices and delivery tickets are automatically cross-referenced and the time savings of no longer manually matching these documents has been tremendous.

Using the power of the Internet to aid document management helps U.S. Lumber in three important ways: Customer Service. Instant access to information and cross-referencing at the click of a mouse helps U.S. Lumber respond to questions faster. Space. Thanks to document imaging and COLD, U.S. Lumber expects to shed most of its filing cabinets within five years.

Back-up. Records once stored in the warehouse and suspect to catastrophic fire or floods are stored more safely off-site in a bunkered facilityavailable for instant retrieval day after day, even should disaster strike

"We've centralized control of our processes, yet maintain a more accurate, complete filing system that's now instantly accessible across a distributed network of nine locations in addition to remote sales staff in the field," Bishop says. "The level of service we can offer customers is incredible. Information is at our fingertips when we need it."

"For example, if a customer calls needing to confirm receipt of a shipment, WorldView's solution helps us locate the signed delivery ticket-and related documents, lets us e-mail the customer a proof-of-delivery copy, then discuss the situation all without hanging up the phone," he adds. "That's a wonderful tool to have. We can quickly answer questions of whether our products were shipped correctly, when the orders were delivered, and who signed for the shipment. In the end, that helps us to maintain quality customer service."

Efficiency with less paper overload reduces the potential for overtime pay. Imaging saves processing time and allows each department to allocate skills elsewhere. Chancey appreciates the ease of implementation for Internet-based document storage compared to an in-house alternative, as well as the reduced demands on IT staffing, hardware, training and upkeep.

"We saved money with no need to buy servers or databases, less training for people in our department, no need to configure document types, and no need to purchase additional software," Chancey says. "Set up for our system was extremely fast and painless. For us, the reward for sound document management boils down to less paper headaches, and less capital investment for higher levels of customer service. It's that simple."

It pays to know your OSB gradestatnp

rTtO BE sure you are supplying the proper panel for the I- joU. ensure you refer to the gradestamp on the panel. The stamp contains important information including specifications and code requirements that will assist you in selecting the right panel.

Certification Agency

The top of the stamp will bear the name of the agency certifying panels to performance standards recognized by all major North American building codes-the National Building Code (BOCA), the One and Two Family Dwelling Code (CABO), the Standard Building Code (SBCCI), the Uniform Building Code (ICBO), the International Building Code (ICC), and the National Buildign Code of Canada (NRCC).

These codes recognize oriented strand board for various applications, lncluding single layer floors, roof sheathing, siding, soffits, subfloors, underlayment and wall sheathing. Panels are certified by three nationally accredited agencies: TECO, APA and PSI.

TECO TESTED'

PS 2-92 PBP-143

EXPOSURE 1

FLGDCDR ISPAN' 3/4" 24 lllGHES 0.C.

UNDEIILAY]U|ENT SIZED FOR SPAEING

MAilUFAGTURER'S ilAME MILL ll0.

Standards

Below the name of the certification agency will be the name of the standard, for example PS 2. OSB panels are manufactured to meet performance criteria set by the U.S. Department of Commerce's PS 2 Performance Standard for Wood-Based Structural Use Panels.

In Canada, panels must comply with the Canadian Standards Association's CSA 0325 Construction Sheathing or CSA 0437 OSB and Waferboard. All three standards set maximum values for deflection under load, dimensional stability, and minimum values for strength, stiffness and lateral nail loads.

Structural Grades and Dimensions

One of three grades-sheathing, Structural I Sheathing' and Single Floor-will be stamped. Sheathing is for use in construction applications, such as covering material for

One glance at the certification

stamp will confirm key requirements for dealers, specifiers and builders,

roofs, subfloors and walls. Structural I Sheathing is a sheathing panel that meets additional requirements for cross-panel strength and stiffness. Single Floor is for use as a combination subfloor and underlayment.

Next to the grade will be numbers for panel thickness and span rating, indicating allowance for roof and floor spacing respectively.

Bond Durability Classification

One of two exposure categories-Exterior or Exposure l-determines where panels can be used. Exterior panels, fully waterproof, are designed for permanent exposure to the weather. Most OSB panels are classified as Exposure l, suitable for panels that are not pernanently exposed to the weather yet must resist effects of high humidity and moisture during construction delays.

To order OSB panels, the dealer, specifier or builder should designate thickness, trademark grade, span rating' bond durability classification, dimensions, "square edge" or "tongue-and-groove" as desired for thicker panels and number of pieces. One glance at the certification stamp will confirm key requirements.

Louisiana.Pacifie

Portlafld, Or.

18 plants: Hanceville, Al.; Dawson Creek, B.C.; Montrose, Co.; Athens, Ga.; Houtton, Me.: Sagola, Newberry, Mi.;Two Harbors, Mn.; Hayward, Tomahwk, W.; Swan Valley, Manitoba; Roxboro, N.C.; Jasper, Silsbee, Carthage, Tx.; Bois-Franc, St.-Michel Oes Sainls, Chambord, Quebec.

*2000 figures, unlike 2001, do not include spocialty plants.

Weyerhaeuser Co.

Federal Way, Wa.

10 planls: Drayton Valley, Edson, Slave Lake, Alberta; Grayling, Mi.; Elkin, N.C.; Sutton, W.V.; Wawa, Ontario; Miramichi, New Brunswick; Hudson Bay, Saskatchewan, Arcadia, La.

EcTl"';l;l'cificcor*

7 plants: Brookneal, Skippers, Va.; Dudley, N.C.; Grenada, Ms.; Mount Hope, W.V.; Woodland, Me; For{ce, Ar.

Norbord Industries

Toronto, Ontario

9 olants: La Sarre, Val-d'Or, Quebec; Bemidji, Mn.; Guntown, Ms.; Joanna, S.C.; Huguley, Al.; Nacogdoches, Jefferson, Tx.; Cordele, Ga.

Huber Engineered Woods

Charlote. N.C.

4 plants: Commeffi, Ga; Ea$ton, Me.; Crystal Hill, Va.; Spring City, Tn.

Grant Forest Products

Englehart, Ontario

3 plants: Englehart, Timmins, High Level, Ontario.

Potlatch Corp.

Spokane, Wa.

3 plants: Bemidii, Cook, Grand Rapids, Mn.

Ainsworth Lumber Co., Ltd.

100 Mile House, B.C.

3 olants: 100 Miile House; Grand Prairie, High Level (50% partnership w/ Grant Forest Products), Alberta.

Tolko Industriee

High Praide, Aherta

1 plar* High Prairie.

Slocan Group

Bichmond, British Columbia

1 olant: Fort Nelson, B.C.

lJhng Barwick, Onbrio.

1 olant: Morrow.

fhe Sierrq Club preserves lies

By Dean Sturz Sales Manager F.H. Stoltze Land & Lumber Co. Columbia Falls. Mt.

n N APRIL 16. a letter was sent to Restoration, Texas A&M) l,President Bush as a joint project "For ecological, biological and from the Sierra Club, National Forest moral reasons, I oppose a ban on timProtection Alliance and U.S. Public ber harvesting in National Forests.'' Interest Research Group signed by (Jack Ward Thomas, Ph'D'' wildlife over 200 scientists from acioss the biologist and former chief of the u.S. country asking him to end the practice Forest Service) of commercl-al togging on National "I know many people distrust thinForests because pa-st togging has not ning, fearing a return to the days when only degraded fisir and witatlte habitat too much harvesting was occurring in but'also*other services such as recre- National Forests, but I don't see how ation and clean water. it could happen' Far greater risks lie

I would agree that some of the log- in accepting the idea that the best way ging practicls of the past have had to protect National Forests is to set Iorri"'d"t.i-ental effecis on the envi- them aside in no-harvest reserves' I'm ronment, but I totally disagree that a wilderness fan and would favor commercial logging should end on adding appropriate lands to the National Forests. Wilderness system, but major portions

Not all scientists agree with the of the National Forest System are not Sierra Club that a ban Jn commercial suitable for Wilderness designation logging on the National Forests is the and ought to be managed for multiple Ueii po'ticy for the forests and to meet benefits, including commercial timber the needs of the American people. production." (Chadwick Oliver, Here are some statements from inter- Ph.D., forest ecologist, University of

views with scientists that were pub- Washington) lished recently in Evergreen, the mag-

In letters to President Bush, James azine of the Evergreen Foundation, P. Armstrong, associate professor and that have differin{ views than those coordinator of Wood Science, Divipresented by the SGna Club letter: sion of Forestry, West Virginia Uni,.The propoged harvest ban-how- versity, wrote, "I believe you should ,, ever *itt. intended-chases ,"an treat the Sierra Club letter with the ,, uJrachievable ideal. It s.ays that if wb.. highest degree of skepticism. In my leave forests alone, the result will be a professional opinion. the letter is more natural landscape. But reality based upon false or misleading pr"r.nt, a much different piqture' Our assumptions and asks for adoption of io**t, fie bvproducts of i j,0gO yeats federal land management policy that is of Cominanie bv Natiue Ameriians, both scientifically unjustified and ,, mainlv throueir their +rse of fire. harmful ro the public interest." C.P. n"r1"it* h.u?tan in{luences-by Patrick Reid. Ph.D. president of imoosins-a harvest ban iu National Professional Forestry Schools & F;;"stel-wouta have horfe+dous Colleges and David Wm' Smith' Ph'D' impqets on native f&€sis ano species. .presidegt'. f ogiety of American Many early and mid-sucgesSinn plant Folesters,- jointly wrote, "The letter and anip,4t communities would be " rnakes allegations about conditions losi..cfuating very unnatural land_ and actions on National Forests that ,.ur*. a sienlfi"ani decline supported by credible scientific iciU#erritlv nation .:

scangg. a lienificant d€cline in biolog- are not supponeo Dy creolDle screlrtrr rc i"it#ettitlv and a signlficant increase evidence' What this nation needs is a i;G tir" of wildfires, resulting in rational process to strike a prudent . runner loses io pative forests." (Tors batrance berween the costs. benefits mnqi.k *. Ph.D.. founding membero and risks of forest management. That Inteinational Society of Ecrilogical process is not well served by state-

ments that lack scientific objectivity' no matter how many scientists sign on to them."

In their letter to Bush, the Sierra Club states that "onlY 470 of America's timber supply comes from National Forests" and "timber should no longer be extracted from our National Forests, especially when it comes at the expense of biological diversity and healthy ecosystems'" These statements sound nice and imply that we have the luxury to separate and set aside the National Forests as biological study and recreation areas, while obtaining the resources we need to sustain our standard of living from other sources. The focus of the Sierra Club and the signing scientists is only part of the picture, the part they believe most important, elevating their wants which unjustly call for a ban of commercial timber harvest on National Forests, above the needs of all Americans. I don't think there is anyone in this country that doesn't want clean air, clean water, abundant and diverse wildlife and plants, and places to get away from it all-and I believe we can have all of these things.

But before ever thinking about a ban on timber harvest on the National Forests here are a few facts and questions to consider. In 2001 the U.S. consumed 54.3 billion bd. ft. of softwood lumber with just shY of 3770 of that lumber being imPorted from countries all over the world. Fact 2: Over lg%o of the nation's timberland base measured in acres and 5l7o of current net volume of sawtimber (trees considered big enough to make lumber) are in our National Forests. Fact 3: Wood is the most renewable and sustainable major building material we have today. Fact 4: On all measures comparing the effects of common building materials, wood has the least impact on total energy use, greenhouse gases, air and water pollution

and solid waste. Fact 5: Most Americans are not producers of wood products, but we are all consumers of wood products. Fact 6: Human survival in most of the U.S. is dependent upon some form of shelter for at least a few months a year; the most widely used product to build human shelter in the U.S. is wood.

So now looking at the bigger picture, our wants and our needs. how

and wildlife ($12.6 billion), while seriously underestimating the annual contribution of timber harvest to the national economy.

can we justify a ban for environmental reasons on using any of the potential renewable timber resources on our National Forests while we are already importing nearly 37Vo of our softwood lumber needs? Should we not make every reasonable attempt to live sustainably, fulfilling our needs from our own back yards instead of letting our renewable resources go to waste as we consume the resources of the rest of the world? Where will our future wood products needs be fulfilled from? Are there no endangered animals or plants there? Is biological diversity not a concern there? What measures and laws are enforced there to protect the environment?

The Sierra Club letter states: "Annually, timber produces roughly $4 billion per year while recrearion, fish and wildlife, clean water, and unroaded areas provide a combined total of $224 billion to the American economy each year." The basis of the statement comes from a report by EcoNorthwest, a consulting firm hired by the Sierra Club to clear up some myths about the real value of our National Forests. By reading the report it can be seen that EcoNorthwest conducted little independent analysis of data. They simply adjusted data upwards that first appeared in the 1995 Draft Resource Planning Assessment (RPA) of the Forest Service, a document that was seriously flawed as demonstrated in a peer-reviewed scientific journal ("Some Flaws in the Draft 1995 RPA Program").

It demonstrated that the Draft RPA enormously overestimated the contribution of recreation (by about $83 billion) on the National Forests. and fish

The most glaring and comp false claim in the EcoN is the $108 billion annual con of unroaded areas to the A economy. This figure is deri "existence value"-the val place on protecting a asset, and this value exists'Tiide dent of a person's intention asset. EcoNorthwest took from a 1997 Forest Servi goods and services derived eral land in the Columbia Ri in which it was reported that tence value" of unroaded a roughly equal to the total value ofi'hll recreation occurring on federal lands. Then citing their enormously inflated $108 billion (adjusted upward from 1995 RPA figure of $97.8 billion) contribution that recreation adds to the national economy, concluded that the remaining unroaded areas on the National Forests have an equal value, $108 billion. Not one penny of this figure was actually spent or collected by anyone. So to claim that "existence value" of unroaded areas in our National Forests provides $108 billion to the American economv each vear is a $108 billion lie.

The Sierra Club letter presents their case as if a choice has to be made either to harvest timber or promote recreation, clean water, and wildlife. In other words these amenities are incompatible with timber harvest, which is simply not true. These allegations are not supported by credible scientific evidence. Our National Forests deserve the best stewardship available, stewardship informed by the best science available, science based on sound theory, comprehensive fieldwork, exhaustive analysis and peerreviewed processes. Logging practices of today have evolved through the use of science, technology and continuing education to make timber harvest very compatible with society's desires for recreation, clean water, and fish and wildlife. Timber sales roday on our National Forests are considered, set up and completed with forest health and habitat restoration beine the prime concern and purpose of the-harvest prescription. Each sale goes through an extensive environmental assessment to determine the effects the harvest will have the various components of the forest (water quality, soil

the latest in Foresl for , clean w and

folests in the int$io{West is t$e ovtraccumulatioq of .vegetation, which has caused ap increasing nqmber of large, intense, uncontrollable and catastrophically destructive wildfires." We have on millions of acres of National Forest an unnaturally heavily fuel loaded unhealthy forests that will change in the furure, either by the whims of mother nature-most likely in the form of fire alone, as the Sierra Club would have, at great expense to American taxpayers in fire fighting efforts. Or we can blend modern timber harvesting, thinning and controlled bums in forest vesetation management programs that-will protect and enhance habitat, reduce the danger of catastrophic fire and encourage recovery of native plant and animal species, while also providing for our growing wood products needs.

In an Associated Press interview, Siena Club president Jennifer Ferenstein says the letter to the President is "an important warning sign." I would agree that it is a warning sign to the public that the Sierra Club has no problem using data that is outdated and proven to be seriously flawed and inaccurate, as if it were the truth, as long as it supports their position. As we try to come together in collaboration to effectively manage our public lands, it is sad to see an organization with so much power to influence the public, having to resort to such deceptive practices in asking for adoption of federal land management policy that is both scientifically and economically unjustified and harmful to the forests and the public interest.

The SierraClub has no problem using data that is outdated and proven to be seriously flawed.

dins high

By David F. Seiders Senior Staff Vice President Chief Economist National Association of Home Builders

close to neutral as long as inflation is around the 2.3Vo rate we forecast.

We expect the long-term mortgage rate to gravitate upward to only 7.2Vo by late this year and to approach'7 .l%o by late next year.

rnHE economic recession that began I in the U.S. in March 2001 aPParently has been over for several months, although the National Bureau of Economic Research is not yet prepared to declare a lower turning point for the cycle.

Regardless of the exact timing, it's clear that the loss of economic output during this recession was extremely mild while corporate profits and the stock market took heavy hits and job losses were substantial.

Even though U.S. economic growth surged in the first quarter of this year (to 5.67o), the early stages of the budding recovery do not display characteristics of an economy that is embarking on a robust, self-sustaining growth path. A massive reduction in the rate of inventory liquidation by business firms gave a huge, but inherently temporary, boost to first quarter growth while final demand for goods and services produced in the U.S. was rather weak. Spending by businesses on capital equipment and nonresidential structures continued to head downhill, and the trade balance continued to deteriorate. The labor market also continued to deteriorate through the first quarter, as another magical surge in productivity growth allowed a surge in output growth with less labor input!

In view of all the sobering news on the economy, it's obvious that the key to economic recovery/expansion lies with the nonresidential business sector. Corporate profits, the stock market, and capital spending and hiring by the business sector must improve. For this process to come together, c.e.o.s must change from the extremely cautious belt-tightening syndrome to a more expansive attitude that will gen-

erate the growth that economists insist is appropriate and achievable.

Corporate profits are the key to sustained improvement in the stock market, capital spending and hiring. Unfortunately, it's difficult to identify a rebound in corporate profits that will satisfy c.e.o.s and stock market participants alike, particularly in view of the growing number of accounting scandals that have been infecting psychology. A seemingly endless string of disappointing earnings reports, dismal year-over-year calculations for the S&P 500, and incredibly complicated profit numbers from the GDP accounts have left market participants afloat in a sea of confusion.

Early this year, Federal Reserve chair Alan Greenspan stressed, "The broad contours of the present cycle have been. and will continue to be, driven by the evolution of corporate profits and capital investment." The Fed held short-term rates steady and maintained a "balanced" assessment of inflation/recession risks at a May Federal Open Market Committee meeting, while noting the recent kick to economic growth from the massive swing in inventory investment and stressing the uncertain nature of final demand over coming quarters.

The Fed's positioning, along with the spate of recent data that call into question final demand, have prompted us to shift our forecast of the first Fed rate hike further into the future. We expect the Fed to embark on a monetary policy "neutralization" process at the November 6 FOMC meeting and to raise the federal funds rate by only 50 basis points (to 2.25Vo) by yearend. We're looking for a 4.257o ftnds rate by late next year. That should be

NAHB's forecast for growth in real GDP averages about 3.57o ovet the second half of this year and in 2003. That's hardly exciting for the early stages of a business cycle expansion, but it should be enough to work the unemployment rate down to about 5.3Vo by late next year. Inflation is quite benign in this forecast, showing only a modest rise in 2003.

The housing component Production of GDP (residential fixed investment) provided positive contributions to economic growth throughout most of the recession and in the first quarter of this year. However, there have been some substantial differences in the performance of, the various components ofthe housing sector.

The single family housing market has been the strongest component, driven by low interest rates and powerful increases in housing prices, and the nation's homeownershiP rate has moved up in the process. Residential remodeling also has been strong, as homeowners have tapped huge capital gains through refinancings and other means for home improvements.

The multifamily sector has been a victim of the success of the single family sector, as large numbers of households have vacated their apartments in favor of homeownership and left excess supply in rental markets.

The mobile home market apparently has bottomed out, following the collapse from its peak in 1999.

The housing outlook remains solid for the balance of the 2002-2003 forecast period, in the context of a recovering economy and a reasonablY friendly interest rate environment. The single-family market and remodeling should be strongest, while multifamily is likely to taPer down.

Cedar and redwood push on amid Cfliiadian softwood duty

rFHE Canadian sofrwood duty is |. impacting the specialty softwood market, providing a slight boosr to domestically grown redwood and a small impediment to Canadian-raised western red cedar.

"Despite the impact of the countervailing duty that has been levied on softwood lumber, the demand for tcedar remains strcng, but tariffs and duties pose danger," admits Doug Clitheroe, general manager-marketing and sales for International Forest Products and chairman of the Western Red Cedar Lumber Association.

"The price increase is being driven solely by the countervail lumber duty and is being absorbed by the markerplace," says Clitheroe. "However, the duty has widened the price gap between cedar and competing nonwood products, and there is concern that the price of cedar may reach a point at which consumers will begin to

consider using alternative products. Over the longer term, the move to higher prices can cost us market share unless the industry tells the consumer why they are required to pay a premium for cedar products."

,',,WRCLA is working with the provincial government on a matching funds program to promote cedar. Clitheroe says, "Our objective is to launch a promotional program next year, aimed at supporting cedar's position in key North American markets."

duties and in-roads being made by composites."

Sprenger expects sales to stay strong through the building season and into the fall, and revenue to be ahead of last year's. "We are expanding our yard capacity, putting up a storage facility of about 20,000 sq. ft. that will be completed this fall," he notes.

"Business has been very good, the Northeast market has been holding up quite well, but what will happen in the last quarter of this year if the price of cedar increases?" wonders Bernie Bernstein, Mid-State Lumber Corp., Branchburg, N.J. "Most of our products are in the high grades which means cedar is at the top end of the market. We don't know whether the consumer will accept that. Right now we are marketing the inventory we bought over the last couple of months when a window of opportunity presen&d itself."

"Cedar prices did not reflect the full impact of the countervail duty in the spring because much of the cost of cedar in the inventory was absorbed by the marketplace." says Chris Lynch, Reid & Wright, Broomfield, Co. "Most of the projects underway had been planned well in advance, so they went ahead even though the cost of cedar had increased. But we are very concerned prices for cedar will the product once line has been used. on us, ume between closing easlgr

to

educates retail lumber dealers, especially those who work at the counter.

He says, "Our business is strong and better than it was last year. We haven't seen any speed bumps yet."

Redwood, conversely, stands to gain from the tariffs. "The purpose of the countervailing duty is to provide a level playing field for domestic lumber products and those imported from other countries,o' says Chris Grover, California Redwood Association, who argues that subsidies give Canadian producers an unfair advantage in supplying U.S. markets. "This is particularly true when comparing Canadian cedar to California redwood."

He explains that redwood grows almost entirely in California, with just a few groves over the Oregon border. "Nearly all redwood lumber comes from privately owned timberlands," Grover adds. "None comes from U.S. National Forests. As a California product, redwood is grown and harvested under some of the most protective environmental safeguards in the world, which adds considerably to the cost of bringing products to market. When imported lumber products are given subsidies by their governments, it undermines the effectiveness of domestic environmental protections and hurts U.S. businesses."

Grover concludes: "The U.S. has a strong appetite for softwood lumber, including specialty products such as redwood and cedar. These products are useful, beautiful and unlike manv non-wood substitutes, they are a renewable resource. Redwood lumber is being grown and harvested in a sustainable manner. It is probably too early to judge any effect from the countervailing duty, but lumber producers report that today's redwood is and available. It can comwith cedar and any other product

hriefs

Rrrnuns

Mayo Building Sapply, Bentonville, Ar., has closed after 23 Years in business, following a 2-month liquidation sale

Cox Lumber, St. Petersburg, Fl., has opened a new store in CaPe Coral, Fl.; Mike Bowman, store mgr..'.

84 Lumber has returned to the Columbus, Ga., market after two decades with the opening a new 28,000-sq. ft. store; Donnie Lemmons, store mgr. ...

Lowe's Cos. oPened a new store late last month on S. Semoran Blvd. in SE Orlando, Fl' (David Willis, mgr.) ... Lowe's will build a 107,000-sq. ft. store on 19 acres in Dickson, Tn., and reportedlY is considering a site in Eastwood, Al.. as one of at least five stores planned for the Birmingham area over the next year

Home Depot this month opens a relocation in Sunset ValleY (S. Austin), Tx., and the first Home Depot Landscape SupplY stores in Duluth, Kennesaw and Woodstock, Ga. Depot applied with the city of Arlington, Tx., to build another 40,000-sq ft. PrototYPe landscape supply store called Greenback ...

Home Depot has begun construction on 33 acres in Denham Springs, La., that the retailer Paid $4.9 mittion for in July; the store is expected to open bY the first of the year ...

Do it Best Corp.hascomPletelY redesigned its e-commerce Web site (doitbest.com) to imProve member brand identitY

Uuor:sn:rs/trrullcrunrns

Weyerhaeuser Co. has begun production at a new UltraPine Pariicleboard plant in Simsboro, La.. replacing the SurePine facility that

closed in July; the Louisiana Particleboard plant is nearly identical to the one-year-old Carolina Particleboard plant ...

Diamond Hill Plywood has relocated its Raleigh, N.C., DC next door to a larger 96,000-sq. ft. facility on 12.8 acres

Kuykendall Trading Co. has moved its company headquarters from Tulsa to Cleveland, Ok. ...

Hixsan Lumber Sales, Pine Bluff, Ar., has acquired and is dismantling Rison Wood Products' Rison, Ar., treating plant ...

MJB Wood Group has moved its Asheville, N.C., operation into new offices ...

Cameron Ashley Building Products is relocating its Hot Springs, Ar., office to Little Rock, tu....

Wood Lumber Co., Camden Ar., has opened a SYP sales office in Duncan. S.C.: Scott Garber, exTimberland Resources, mgr. ...

Lee Roy Jordan Lumber Co., Dallas, Tx., recently increased the range and inventory of its large length redwood timbers ...

Rayonier, Jacksonville, Fl., has temoorarilv shut down its Lumber City, Ga., sawmill because of a shortage of logs; the decision will be re-evaluated in October ...

FAX us your news!

Have a notice of your recent exPansion, promotions or other comPanY changes published in the next issue of Building Products Digest! Just Fax vour news to 949-852'0231.

(a tree seruice)

Curt Bean Lumber Co., Amity, Ar.. recentlv installed a new curve sawing gang and a double link infeed chain

Potlatch Corp. received word in early August that workers at its two Warren, Ar., sawmills had gone on strike; the union has said fhe strike was not relatsd to Potlatch's decision to close the hardwood mill in late August ...

Panel Equipment Sales was scheduled to hold an equiuPment auction Sept. 1L-12 at the closed former International Paper MDF plant in Spring Hope, N.C. ...

Premiere Finishing and Coating LIC this month is relocating its hardwood flooring and Panel Pre- finishing operations from Greensboro, N.C., to a larger 57,700-sq. ft. facility in Reidsville, N.C. ...

MH2Technologies, Dallas, Tx., is oartnerinq to connect Masco Corp.'s operiting companies with the distribution chain and its builder customers ...

Eased logging regulations and fewer environmental reviews are being proposed by President George W. Bush to speed the removal of timber from fire-Prone U.S. forests...

Anniversaries: Horstmeier Lumber Co., Baltimore, Md., l25th ..- Mitsubishi CaterPillar Forklift America, Houston, Tx., 10th...

Housing starts in JulY (latest fieures) sliPPed 2.7Vo to a seasonafv adiust6d rate of 1.649 million ...'sinile familv starts slowed 2.2Vo tJ 1.321 miilion; multi-familv was at a rate of 301,000 for 5+ rinits building permits dropped 0.5Vo to a seasonallY adjusted annual rate of 1.698 million '.

(Plcase turn tp page 27)

Experts Confirm Safety Of CCA

The Florida Physicians Arsenic Department of Health, has concluded workgroup, a panel of six physicians that "the amount of arsenic that could appointed last year by the Florida be absorbed fiom playground soil and

Another Homeowner Files Treated Wood Suit

A Denver, Co., couple is suing resents the pressure treating indusHome Depot, Universal Forest try. Products, and the American Wood Home Depot's lawyer, John Preservers Institute over CCA McNaughton, said the big box treated lumber they bought at retailer is not at fault. The Home Depot. Environmental Protection Agency, Jay and Sarah Martin filed suit he said, "has pronounced that this June 25 in U.S. District Court is a safe product to use, when used claiming they were never informed as directed." the decking they bought contained o'Home Depot is not really in pesticides that were potentially the position to test every single toxic if mishandled. product it sells," McNaughton con-

CCA treated wood is not significant compared to natural sources and will not result in detectable arsenic intake."

The physicians concluded that CCA in wood playsets would not harm children or adults.

They also agreed with the EPA's recommendation that existing CCAtreated wood structures not be replaced or removed.

The suit also alleged that Mr. tinued. l'With treated wood, we Martin was poisoned from his con- rely on the EPA to give us infortact with the pressure treated matjon about the product." wood.

ln the suit. Martin claims he

A lawyer for the couple said was never given a Consumer they are suing Grand Rapids, Mi.- Information Sheet on the guidebased Universal Forest Products lines of properly handling pressure because the nation's largest wood treated lumber or told that individtreater manufactured the lumber uals should wear gloves and gogand AWPI because the group rep- gles and avoid sawing the wood.

"After a year spent reviewing all aspects of CCA treated wood, this expert panel of doctors came to a simple conclusion: CCA treated wood is safe for use in playsets," said Parker Brugge, executive director of the Treated Wood Council and president of the American Wood Preservers Institute. "Treated wood has been used safely for nearly 70 years. Based on this report, parents can be assured that children can safely play on recreational equipment made of preserved wood."

The panel extensively reviewed medical literature concerning the toxicity and carcinogenicity of arsenic, its environmental and natural occurrence, bioaccessibility, bioavailability, and past medical uses. The report is available at www.preservedwood.com.

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Listings are often submitted months in advance. Always vertfy dates and ktcations with sponsor before making plans to attend.

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National Hardwood Lumber Association - Sept. 11-14' annual convention, Sheraton, Chicago, Il.; (901) 377-1818.

Texas Home & Garden Show - Sept. 13-15, Fort Worth Convention Center, Fort Worth, Tx.; (800) 654-1480.

Florida Hardware Co. - Sept. 14-15, fall show, Hyatt Orlando, Orlando, Fl.; (904) 783-1650.

Southern Forest Products Association - Sept. 14-1E, joint annual meeting with APA, Orlando, Fl.; (504) 443-4464.

American Wood-Preservers' Association - Sept. 15-20, technical committee meetings, Baltimore, Md.; (817) 326-6300.

Lumbermen's Association of Texas - Sept. 17'19, estimating seminar, Comfort Inn, Lafayette, La.; (512) 472-1194.

Virginia Tech Center for Forest Products Marketing & Management - Sept. 18-19, selling forest products short course, Blacksburg, Va.; (540) 231-5876.

Eastern Building Material Dealer Association - Sept. 18-20' fall leadership conference, Cape May, N.J.; (717) 790-1555.

Kentucky Wood Expo - Sept. 20'21, Lartrel County Fairgrounds, London, Ky.; (800) 203-9217.

Handy Hardware Wholesale - Sept. 2O'22, fall market, George R. Brown Convention Center, Houston, Tx.; (713) 644-1495.

Builder Marts of America - Sept. 22-24' fall market, Baltimore,

Southern Building Material Association - Sept. 23, blueprint reading seminar; Sept. 24-26, estimating seminar, Richmond, Va.; (800) 849-1503.

Kentucky Lumber & Building Material Dealers Assn. - Sept. 26, Tri-State Golf Outing, Owensboro, Ky.; (502) 844-1774.

Texas Home & Garden Show - Sept. 27-29, Austin Convention Center, Austin, Tx.; (800) 654-1480.

West Virginia Timber & Wood Products Show - Sept. 28-29' Flatwoods, W.V.; (304) 372-1955.

Construction Suppliers' Association - Sept. 29, roundtable, Holiday Inn South, Baton Rouge, La.; (770) 751-63'73.

Ocrorrn

Hardwood Plywood & Veneer Association - Oct.2'4, fall conference, Vancouver, B.C.; (703) 435-2900.

Lumbermen's Association of Texas - Oct. 2-6, board & committee meetings, New Orleans, La.; (512) 472-1194.

National Association of Women in Construction - Oct. 3, chapter meeting, Austin, Tx.; (512) 476-5534.

TruServ Corp. - Oct. 5-8, fall market, Dallas Convention Center, Dallas, Tx.; (773) 695-5000.

Builders Hardware Manufacturers Association - Oct. 6'8, fall meeting, Palm Springs Gardens, Fl.; (212) 297-2100.

National Association of Wholesaler-Distributors - Oct. 8-9' network/logistics conference, Chicago, ll.; (202) 872-0885.

National Lumber & Building Material Dealers AssociationOct. 8-13, annual convention, Chicago, Il.; (202) 547-2230.

National Hardwood Lumber Association - Oct. 10-11' advanced drying seminar, Memphis, Tn.; (901) 377-1818.

Honk Kong Hardware Building Materials & Home Improvement Fair - Oct. 10-12, Honk Kong; (212) 838-8688.

Post Office Box 2068 Roseboro, NC 28382

For the Best Quality and *rvtce Call 800.334-50-71

FAX 91G52!t 5801

Wood & Wood Products and Custom Woodworking Business - Oct. 1l-12, expo, Portland, Or.; (888) 903-9663.

Ace Hardware Corp. - Oct. 11-14, fall market, Pennsylvania Convention Center, Philadelphia, Pa.; (630) 990-6600.

National Sash & Door Jobbers Association - Oct. 12-16, annual convention, San Antonio, Tx.; (800) 786-7274.

N.C. State University Wood Prdoucts Extension - Oct' 14-15' hardwood plywood manufacturing seminar, Raleigh, N.C.; (919) 515-5579.

Southern Building Material Association inducted new board members at its recent annual summer conference in Virginia Beach, Va.

New are 3rd vice chairman Glenn Hoy, Buck Lumber, Charleston, S.C., and directors Edward Spivey, Beeson Hardware & Lumber Co., High Point, N.C.; Dwight Simmons, Mountain Lumber Co., Boone, N.C.; Jimmy Myers, Berlin G. Myers Lumber Corp., Summerville, S.C.; Mike Reeves, Espy Lumber Co., Hilton Head Island, S.C.; Randall Jones, Jones Lumber Co., Henderson, Tn.; Brent Stewart, Stewart Lumber, Dickson, Tn.; David Beck, N.B. Goodwyn & Sons, Chesterfield, Va., and George Hooper, W.F. Paulett & Son. Scottsville. Va.

Jones Lumber was named 2002 Dealer of the Year.

Lumbermen's Association of Texas has set its fall board and committee meetings for Oct. 3-4 at the Royal Sonesta Hotel, New Orleans, La.

Special programs include a Washington, D.C., update from Jenna Morgan, government affairs director for the National Lumber & Building Material Dealers Association, and news on the CCA transition and mold from Southern Forest Products Association staffer Richard Kleiner.

Mid-America Lumbermens Association's 2002 Southern Mill Tour begins in Little Rock, Ar., Oct.29.

Stops throughout Arkansas include Weyerhaeuser's Hot Springs trading center; Curt Bean Lumber Co., Glenwood; DeGray Lake Resort State Park, Arkadelphia; Deltic Farm and Timber Co., Waldo; Weyerhaeuser's Magnolia nursery complex; Anthony Timberlands' laminated beam plant; Potlatch, Warren, and Maxwell Flooring, Monticello.

After tourist visits in Tunica, Ms., and Memphis, Tn., the tour returns to Little Rock Nov. 3.

Mississippi Building Material Dealers Association is developing contingency plans in case executive

director William Lee Russell is elected mayor of Carthage, Ms., in November.

Construction Suppliers' Association is sponsoring a long form estimating seminar Nov. 4-5 at the Holiday Inn, McDonough, Ga. Keith Kluis will instruct.

Eastern Building Material Dealer Association invites Delaware and Maryland dealers to its fall leadership conference Sept. 1 8-20 at the Grand Hotel, Cape May, N.J.

The highlight will be "Solving the 'Good to Great' Mystery," a day-anda-half-long seminar by Bruce Menifield.

Also featured will be golf at the Sand Barrens Golf Course and roundtable discussions, with the topics to be determined by a survey of attendees.

Kentucky Lumber & Buitding

Material Dealers Association members will join dealers from Illinois and Indiana for the 1Oth annual Tri-State Golf Outing Sept. 26 at the Summit Country Club, Owensboro, Ky.

National Lumber & Building Material Dealers Association will gather Oct. 9-10 at the Hotel Inter-

Continental, Chicago, Il., for its 86th annual meeting.

Speakers include Martin Regalia, chief economist and v.p.-economic policy, U.S. Chamber of Commerce, on "The Nation's Economic Future;" Mark Suwyn, chairman and c.e.o., LP, "The State of the Industry," and Pat Bennett, v.p.-sales, Ace Hardware Canada, "Home Depot's Real Agenda: A Former Insider's Perspective."

Panel discussions will address how to manage the changing supply chain, creating a safety culture, fleet management, and installation services, while roundtable discussion will tackle mold and product liability threats.

Southeastern Lumber Manufacturers Association elected Hal M. Storey, S.I. Storey Lumber Co., Armuchee, Ga., chairman at its recent annual converence in Charleston, S.C. He succeeds Furman Brodie, Charles Ingram Lumber, Effingham, S.C., who was presented SLMA's Chairman's Award.

Lee Ashburn, East Coast Lumber Co. and Industrial Wood Products, Climax, N.C., was presented the Beal Award for leadership in the industry, association and community.

Kentucky Forest Industries Association will hold its 20th annual Kentucky Wood Expo Sept.20-21 at the Laurel County Fairgrounds, London, Ky.

The event kicks off with a golf scramble Sept. l9 at the Crooked Creek Golf Club.

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Bad Service Equals Bad Business

Over 20Vo of customers leave a business without buying anything and an equal number stop shopping in the store all together when they encounter bad customer service, according to a Mohr Learning survey.

In addition, 267a relate their experience to friends and urge them to boycott the store. "While the most common response to poor service is to complain to the store manager, many people seem to protest with their pocketbook instead," said Mohr c.e.o. Michael Patrick. "Retailers need to recognize the less visible impact of bad service, which is the quiet erosion of their customer base."

The Boston-based firm reports that, when confronted with bad customer service, 39.37o of respondents complain to a store manager; 25.'77o tell their friends and urge them not to frequent the storet 22.27o stop shopping at the store; 22.OVo leave without making a purchase; 15.37o just ignore the transgression, and 12.77o get mad, but continue to shop at the store anyway.

Patrick says that although some retailers take their cus-

Still using steel banding?

tomers for granted and assume most could care less about service, the research reveals otherwise.

"People really get upset, even if they're reluctant to say anything," he asserts. "In fact, some customers who never complain to a store manager will do so to their friends. And word-of-mouth can be as powerful in retailing as it is in the motion picture business."

He said that retailers must assume that for every complaining customer, two others experienced similar frustrations, but didn't report them.

"lt's not enough for store managers simply to address individual customer complaints," he notes. "The better solution is to provide training and supervision to employees so that such incidents are not repeated."

Among the other survey findings was that while men are more likely than women to leave without buying anything (267o vs. l97o), women are more apt to voice their complaints to a manager. Also, customers between the ages of 45-54 are least likely to igr1ore bad service (97o), while those aged 55 years and older are most likely (l8%o).

Lastly, the less educated a customer, the more likely they are to ignore poor service and to continue shopping at the store.

Depot Clearing Up lts BBB Record

Home Depot is working on reinstatement with the Atlanta, Ga., Better Business Bureau after the agency suspended the retailer July 30 for not responding to I l0 customer complaints.

BBB's executive committee met Aug. 8 to review Depot's case. "We're waiting for them to respond to all the pending complaints before we reinstate the membership," said Dean Smith, BBB president and c.e.o.

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Smith added: "This is not the first time their membership has been jeopardized. We had met with them this past year and thought we had it all worked but. It's not the kind of image I'm sure they want to have."

Depot officials claim the unanswered complaints were an administrative error, explaining names on BBB complaints didn't match information the chain had. According to spokesman Don Harrison, the suspension "is not something we took lightly. Customer service is the holiest of holies for us at Home Depot. We took the BBB's list of customer concerns, measured them against our own, and found they did not match up. It did come as a surprise."

Smith credits the chain with working feverishly to resolve the complaints since the suspension.

Most of the complaints, some dating back as far as April, are customer service issues.

According to BBB's Web site, during its suspension, Depot was listed as having an "unsatisfactory record" and was not listed as a member.

L-P Swaps Panel Mills With G-p

Louisiana-Pacific Corp. has agreed to trade five panel mills in Texas and Louisiana to Georgia-Pacific Corp. for G-P's OSB mill in Woodland, Me., and other unspecified considerations.

Georgia-Pacific will take over LP's MDF plant in Urania, La., and plywood mills in Urania; Logans- port, La.; Bon Wier, Tx., and Cleveland. Tx.

The Logansport and Cleveland mills are expected to continue operating, although it is anticipated that the Bon Wier and Urania facilities will be idled. Production at Woodland will cease this month to coincide with the transfer to L-P, which may restart it.

Louisiana-Pacific anticipates the transaction will close in mid-to-late

Depot Teams With Disney

Home Depot has partnered with the Walt Disney Co. to introduce a line of decorative paint and home decor products to be sold exclusively at its home centers nationwide.

"The Disney Paint Program" will be introduced in Jan. 2003 and will

September, pending the completion of due diligence.

In May, L-P announced it would exit the plywood business as part of an asset sale and debt reduction orogram and to locus on core busineises such as OSB, composites, plastic building materials, and engineered wood (.see June, p.20).

"This is another step in the execution of our divestiture program," said L-P chairman and c.e.o. Mark Suwyn. "These mills will benefit from the plywood manufacturing experience of Georgia-Pacific and the exchange moves us closer to completing our program, allowing us to fully focus our attention and resources on our ongoing businesses."

feature a paint line with colors inspired by rhe entertainment giant.

Home Depot's c.e.o., Robert Nardelli, said the color palate is just the beginning. "It's our intention to (add) certified products, whether it be fans, lamps, or faucets," he said. "So, at the end of the day you have a total

Disney room."

On the pro side, Depot's Apex Supply business will carry a line of plumbing supplies that will be sold exclusively to Disney theme parks.

Depot will also spend $100 million on advertising on Disney-owned cable and network television stations over the next three years.

The partnership is not the first time Disney has attempted to enter the home improvement market. In 2000 Disney unveiled "Disney Color," a line of paints that was later discontinued because it never met sales exDectations.

Toppled Wall Kills 3 Workers

Three subcontractors were killed when a wall collapsed at the site of a Home Depot under construction in Greensboro. N.C.

The steel reinforced concrete wall fell on Larry Michael Thompson III, Juan Almarguer and Rickey Charles Smutko II, all employees of Associated Sprinkler Co., Aug. 5 as they were having lunch nearby. It took rescuers five hours to recover the workers from underneath the 30-ft. tall. 80.000-lb. wall.

How effective is your brandl

By Greg Stine President Polaris, Inc. www.polaris-inc.com

l' IKE it or not. you have a brand. l-zWhether your company has a sophisticated branding program, or you practice hit-and-miss marketing, you are communicating something (a brand) to your marketplace.

Part of the process of growing Your business in volume and profitability is to better understand qualities that make you special and communicate them effectively and consistently.

Even the smallest company, if it is to survive for the long haul, must create a brand that stands on its own. The brand, after all, is what holds and communicates much of the value and power of a successful comPany.

Even the smallest company, if it is to survive for the long haul, must create a brand that stands on its own.

place-its strength, its integrity, and its reputation (good or bad).

It is not simply how the company logo is displayed, but is the emotional bridge between Your company and your customers.

It is the sum total of all the factors that work together to create an emotional response in Your customers and ProsPects-office decor, employee dress, employee attitudes, the condition of company vehicles and facilities, the look of company literature, product quality, pricing policies, etc.

It is all those things your clients touch, see, or hear and IMMEDIATELY differentiates your company from its competition.

Focused brands are more powerful than diffused brands.

. The first brand in a category has a huge advantage.

One big idea is best-keeP it simple.

Don't neglect PR-it's a great way to build a brand.

Be consistent and patient-building a strong brand takes time.

So what is a brand?

From a business Point of view, branding in the marketplace is very similar to branding on the ranch. A branding program should be designed to differentiate your cow from all the other cattle on the range, even if all the cattle on the range look PrettY much alike.

In other words, your brand is Your company's image in the market-

For example, what do You think of when you read the word Kodak? Film, or pictures, right? MaYbe the gold color of their packaging? I'll bet you didn't think of instant pictures (maybe you would have if instead I had named Polaroid). The people that built the Kodak brand created an image that controls what you (and the rest of us) think of them. Talk about power.

Sadly, most companies know little about branding principles and/or how to implement them. Therefore, when you know who you are as a company-and everyone in your organization is able to articulate it clearlythen you have a leg uP on the comPetition. That's the power of branding.

I have identified nine fundamental qualities of a good branding program.

. Avoid sub-brands at all costshort-term success doesn't offset weakening strength in the long-term. Quality is important, but not as important as the perception of quality.

. Somehow, some way, you have to be different.

Put your brand definition in writing, otherwise you'll get off course.

Where to begin?

Decide what it is about Your company that makes you different or special, and then make sure that everything you do communicates these qualities, with consistency and clarity.

- Mr. Stine is founder, president and director of sales for marketing specialist Polaris Inc. (www.polaris-inc.com), Oakridge, Eugene and Portland, Or'

How To Boost Your Business lmage

Integral to a business' success is improving how its customers view the company. Consultant Debbie Allen, author of Confessions of Shameless Self-Promoters, provides 25 tips to improve your firm's image:

1. Stu.t to see your business through your customers' eyes.

2. rc""p a strong focus on your customer base.

3. C."ut" a unique brand identity, logo and image that are recognizable.

4. Choore your overall image and remain consistent throughout.

5. Create unique marketing that sets you apart from the rest of the world.

6. Develop a strong visual and verbal brand that clearly defines.

7 Vuy attention to details and present your best image at all times.

8. Improue and update all marketing materials.

9. C..ut" marketing materials that connect with customers emotionally.

L0. Ur" the back of business cards for additional information and/or tips.

11. ast customers for testimonials and use them in vour marketing.

12. Ut" professional signage and graphics to best represent your image.

L3. Upaut" and/or remodel your location a minimum of every seven years.

14. nir" professionals who can bring out the best in all areas.

15. S" organized so you don't become overwhelmed.

16. I-proue your listening and telephone skills.

17. nisptay products professionally and make them visually exciting.

L8. E.b.ace the latest technology and take it to the next level.

19. gecome known as the expert by writing articles for publications.

20. Oevetop great follow up and follow through in everything you do.

21. Network like a pro and support your local community.

22. Situy ahead of the industry; become a life-long learner.

23. Stuy confident and aware, but don't worry about the competition.

24.Oon'ttake things too seriously or too personal.

25. Continue to be aware of and improve your professional image every day.

Anderson, Ca,: (800) 427-8253. (530) 378-6980

Fax 530-378-6987 Fred Duchi. Don Cherovsky

. Mike Webster. Darren Duchi Dean Duchi

Weed, Ca.: (800) 374-0210 ' (530) 938-2771

Fax 530-938-3227 Bill Duchi Dennis Duchi

literqture

Sealed In A Kerf Door Frame

Sealing S)-stems for Doors & Windttws, a 50-p. catalog of self-adhesive and kerf door frames, meeting stiles and sweeps for glass doors, is free from Zero International, 415 Concord Ave., Bronx, N.Y. 10455; (800) 635-5335.

Stairway Parts To Heaven

A 54-p., full-color catalog of wood and wrought iron stairway parts is free from Crown Heritage, Box 130, Wilkesboro, N.C. 28659; (800) 745-5931.

ABC's Of The Lumber Biz

Woodworking Hardware Stuff

A woodworking catalog featuring such products as drawer slides, woodworking screws, and "Mission" style decorative hardware is free from Custom Service Hardware, 1170 Wauwatosa Rd., Cedarburg, Wi. 53012; (262) 375-'1960.

A Staple Of Safety

A l5-minute video of safety tips for using power nailers and staplers is free from the International Staple, Nail and Tool Association, 512 W. Burlington, Suite 203, La Grange, Il. 60525; (708) 482-8138.

Polystyrene On My Mind

EPS Just Makes Sense, a l2-minute CD-Rom on the building applications of expanded polystyrene, is free from EPS Moulders Association, 1298 Cronson Blvd., Suite 201, Crofton, Md.2lll4; (800\ 607-3'772.

Hot Hardwood Tips

Finishing Touches, a 32-p. booklet and interactive CD-Rom designed to help professionals specify hardwoods, is free from The Hardwood Council, Box 525, Oakmont, Pa. 15139; (412) 281-4980.

Lumber Basics CD, an interactive CDRom that teaches new sales personnel the fundamentals of the lumber business, is $14.95 from Western Wood Products Association, 522 SW 5th Ave., Suite 500, Portland, Or. 9'l 204', (503) 224-3930.

Doors For You

A catalog of ready to paint interior panel doors and French and matching bifold doors is new from Simpson Door Co., 33650 6th Ave. S., Suite 102, Federal, Wa. 98557; (800) 9s2-4057.

A Gupola Of Suggestions

A 6-p. brochure on the design and ventilation features of handcrafted cupolas and weathervanes is free from Accent Millworks, 285 N. Amboy Rd., Conneaut, Oh. 44030; (800) 533-9 | 05.

Cedar Deck Tutorial

A 12-p., full color brochure on western red cedar deck design ideas and product standards is new from Weyerhaeuser Building Materials, (87 7 ) 235 -687 3.

Look Through That Door

A 52-p., full-color catalog of decorative glass, clear glass, and internal blinds and muntins for doors is free from ODL Inc., 215 E. Roosevelt Ave., Zeeland, Mi. 49464.

Choose Your Windows

An 8-p. brochure on selecting both new construction and replacement windows is free from Simonton Windows, Box 1646, Parkersburg, W.Y.26102:' (800) 542-91 18.

Install lnsulation This Way

Tips for Installing Fiberglass Insulation, an 8-p. brochure for builders and doit-yourselfers installing fiberglass insulation, is free from Georgia-Pacific Corp., Box 105605, Atlanta, Ga. 30348; (404) 652-51t9.

Wood Frame Reading

Wood Frame Construction Manual for One- and Two-Family Dwellings, a manual that provides engineered and prescriptive requirements for wood frame construction based on dead, live, snow, seismic and wind loads derived from 2000 International Building Code, is available from the American Wood Council, I I l l lgth St. NW, Suite 800, Washington, D.C. 20036; (202) 463-2766.

Pneumatic News And Views

A 34-p., full-color catalog of pneumatic and cordless power fastening systems is new from Paslode, Box 8117, Vernon Hills.Il. 60061; (800) 682-3428.

2rOOp lumber buyers ln one room.

Do you want their attention?

Reach EVEBYcompany attending the Noilh American Wholesale Lumber Association's 2002 Traders Market TM by advertising in a Special Section appearing in both The Merchant Magazine and Building Products Digest.

NAWLAS 7th annual Traders Market November 8-9 in Dallas brings forest products buyers and sellers together in a no-nonsense format, Attendance is expected to once again be up, so manufacturers should make every effort to ensure their customers and prospects know they're exhibiting and reserve the time to see them. Your ad will:

I REACH I6.000 INDUSTRY PROFESSIONALS

This special color section devoted entirely to the Traders Market will appear in the October issues of both The Merchant and Building Products Digest.

r REACH Att REGISTERED ATTENDEES

The Traders Market issue will be sent before the show to registered attendee companies, even if they're not regular subscribers to our magazines.

I EXPANDED DIRECTORY TISTING

Only advertisers in the Traders Market section will enjoy an expanded listing in the section's company directory including phone and Fax numbers and reps attending the market.

I VATUE PRICED

All full-color ads in our special Traders Market section will be heavily discounted from regular monthly rates - and include all 4-color, bleed and production charges. Call for details,

Jerry Kolker, founder, owner and president, Middle Atlantic Wholesale Lumber, Owings Mills, Md., has retired after 50 years in the industry. He is succeeded by his daughter, Mary Lou Carlson.

Alan McMoran is new to lumber sales at Gary Pack Discount Inc., Clinton, Ar.

Pete Albritton and Stan Majure are new traders at LowGradelumber's Laurel, Ms., office.

Mark Bendon is new to sales at North Bay Distributors, Elkridge, Md., covering the Wilmington, De., area.

Jim and Dena Eidson are closing Southside Building Supply, Springdale, Ar., and retiring after 35 years in the business.

Matt Vordermark has been named mgr. of Carolina Builders, Fayetteville, N.C.

Todd Snuggs, ex-Midland Building Materials, has joined Allied Building Stores, Monroe, La., as a panel trader.

Gary Cole and Phittip Humphreys are new to the Greeneville, Tn., sales office of Klumb Forest Products.

Peter Devers has been promoted to mgr. of Stock Building Supply, Durham, N.C.

Nathan Gorman has joined the sales staff of G-Plex, Peachtree City, Ga.

Lars von Kantzow has resigned as president and chief executive officer of Pergo Inc., Raleigh, N.C.

Kevin Atchison and Cliff Lee, both ex-Timberland Resources, are new to SYP sales at Wood Lumber Co.'s new office in Duncan, S.C.

Tom S. Jones, president, Southern Pine Inspection Bureau, Pensacola, Fl., will retire early next year after 44 years with SPIB.

Kathy Willoughby has been been named mgr. of Weyerhaeuser Co.'s Wright City, Ok., wood products facility. She had been serving as interim mgr. since Jerry Dansby's death in June.

Staton Douthit has been named v.p., general mgr. and chief operating officer of TimberTech Texas, Cibolo, Tx. Russell Childers, Forney, Tx., is new to sales, covering the Dallas/East Texas/Houston markets.

Cliff Allen is now mgr. at Ridout Lumber Co., Rogers, Ar.

Larry Mercer, executive v.p., Home Depot, Atlanta, Ga., will be promoted later this year to an advisory position assisting chairman and c.e.o. Robert Nardelli until Feb. 20O4. He will be succeeded by Troy Rice who will take over as senior v.p.-operations. Eric Peterson will replace Rice as president of the Northwest Division.

Bill Gates, chairman, Microsoft Corp., recently acquired 1 million shares of Home Depot stock valued at $36.7 million.

Harry F. Geair has been promoted to v.p.-general counsel at Bowater, Greenville. S.C.

Pam Kolb has joined Enterprise Computer Systems, Inc. as senior sales mgr. based in Dallas, Tx. She had worked for Dataline before it was acquired by Enterprise.

Ty Schmidt has been named chairman and acting c.e.o., Channelinx, Greenville, S.C. He replaces Jack McGovern, who has resigned. Kurt Herwald is the new acting c.f.o., replacing Steve Reynolds. Jim Zielinski, c.f.o., Hanley Wood, has resigned as chairman of the board.

Andrew Hickam is the new store mgr. at Lowe's, Conway, Ar. Judith Harrison, principal and senior consultant, Judith Harrison & Associates, has been appointed to the TruServ board of directors.

Greg Balestrero will resign as executive director of the Construction Specifications Institute, Alexandria, Va., in early November to become executive director of the Project Management Institute. CSI president Phil McDade, past president Ross Spiegel, president-elect Edith Washington, and the executive committee expect to appoint a successor by early next year.

Rick Dunning has joined the Temperate Forest Foundation as v.p.-development.

Rich Woods is a new fine hardwoods specialist at Mungus-Fungus Forest Products, Climax, Nv., according to co-owners Hugh Mungus and Freddy Fungus.

"For the good of our economy. we need common-sense fbrest policy. We can and we must manage our forests. We must keep them disease-free. We must have reasonable forest policies so as to prevent fires, not encourage them."

- President George W. Bush, during a recent stop at Mount Rushmore

Kitchen & Bath Design Online

Homeowners can now remodel their kitchens and bathrooms-electronically-using Home Depot's new Online Kitchen and Bath Desien Center.

Located at www.homedepot.com. the tool allows customers to mix and match colors, products, wallpaper and more in a virtual room environrnent. Customers can then print a summary with visuals of their design choices and take it to any Home Depot store fbr assistance.

The tool was designed by imaging sofiware company Scene 7.

News Briefs

(

Continued.from page I 6 )

Velux Ame rica, Greenwood, S.C., has acquired the assets of Kenergy Skl,light Co. from Vetter Windows & Doors

Weyerhaeuser Co. is permanently closing the corrugating medium machine at its Hawesville, Ky., containerboard plant ...

TruServ Corp. received a CIO100 Award for the second year in a row from CIO Magaaine,ionoring 100 companies that demonstrate integrated technologies and procedures to improve products, services and relationships with partners and clients

Carolina Aluminum & Vinvl Ctt.. 43-y ear-olcl Greensboro, N.C.-based window manufacturer. has filed fbr Chapter 7 bankruptcy liquidation ...

Mitsubishi Caterpillar Forklift Amerit'a opened a new 97.200-sq. ft. Hq. building in Houston, Tx. ...

Rinker Material.s Corp., West Palm Beach. Fl.. agreed ro pay $540 million fbr cement comDanv Kiewit Materials, Omaha, Ne.

Elc'or Corp., Dallas, Tx., will spend $77 million to add a second shingle production line at its roofing plant in Tuscaloosa, Al., more than tripling capacity ...

3M held a grand opening Aug. 23 for its new 200-acre asphalt roofing shingle granule plant in Pittsboro, N.C.

North Bay Distributors, Elkridge. Md.. is now carrying Berenson decorative hardware and in the fall will begin selling Liberty decorative hardware ...

Timberlake Cabinet, Orlando, Fl., was named Lennar Homes' regional Vendor of the Quarter.

I( TIIIJ AI,[. IDI]ITIDOSI] AITIIIINATIVI] DIJIIID SII'AilIID

oYtDIiltss

Save money by stocking Deep Swamp Cypress in place of redwood and cedar. This beautiful, versatile, all around species, for exterior and interior use, finishes better than cedar or redwood and is more stable than southern pine.

Elder Forest Products mills to your specs-any pattern siding, plus finish, S4S, fine bevel/bungalow sidings, 1" sidings, paneling, ceiling, wainscot stock and flooring. All kiln dried, from finish to common grades.

products

Ripcord Riffing Fun On Your Roof Top

Grace Construction

Products has added a ripcord to its self-adhered roofing underlayment that is said to ease positioning and installation.

The Ripcord is embedded in the release liner of the Grace Ice & Water Shield.

When pulled, the cord splits the release liner into two separate pleces.

Circle No. 501

Keep That Foundation DrY

A foundation wrap that reportedly seals out moisture even if torn is new from Cosella Dorken Products.

I'm In Your Cornerboard

Cellular PVC cornerboards with miter-locked seams that reportedly will never open and are readY to install are new from AzE,r Trimboards.

Crayon Armor is designed for both d-i-yers and professional contractors and is divided into six flexible "fingers" that nrurow to hold the pointed end of a crayon in place.

Circle No. 505

This Tape Measures UP

A line of power tapes that come in both English and metric/English graduation styles is new from Lufkin.

DELTA-MS Foundation WraP is said to be leak-proof and features 5/16" dimples that provide an air gap for concrete walls to dry and breath.

It comes in a variety of widths and rolls 65.5 ft. long.

Circle No. 502

OSB Gets Tough On Mold

Potlatch Corp. has introduced an OSB panel that is guaranteed to resist termites, fungal rot and mold growth.

OXTerminator is coated with a proprietary copper complex treatment prior to panel formal.ion.

It comes with a 25-year warranty against structural decay due to termites or fungal rot.

Circle No. 503

Azn,r Cornerboards are available in semi-matte white and are 5l4x4x10. The cornerboards come with a 25year warranty.

Circle No. 504

Lumber Grayon Holders

A olastic tube holder for lumber crayons that reportedly prevents d!mage to the crayon is new from C.H. Hanson Co.

The tapes come in lengths of l12"xl}',3l4"xl6' and 1"x25' and feature an extra-wide base to keeP them standing upright.

Circle No. 506

Picket's Spindle Charge

A 2" colonial spindle Picket for 42" high railing system applications is new from L.B. Plastics.

Colonial Spindle is made of l0o7o UV stabilized, high impact PVC and is available in white. beige or gray.

Circle No. 507

Soft Side Of Tool Boxes

An industrial tool bag made of nylon and webbing that features l4 external pockets is new from ToolPak.

ToolTote features an attachable shoulder strap and a rigid bottom fitted within two layers of nYlon.

Circle No. 508

Insulate The G-P Way

Georgia-Pacific Corp. has introduced fiberglass wall and- floor insulation that comes in rolls. batts. and blown form.

Screwd river Attach ment

A screwdriver accessory that holds screws during fastening is new from PAM Fastening Technology.

E-Z Driver attaches to any screwdriver or drill and features a ball bearing system that holds phillips and square drive screws, allowing for one hand-operation.

Circle N0.512

Let's Carry Those Doors

A portable door cart for installing residential and commercial doors has been designed for worker's safety by Hardnox.

Weinig Unimat 23 features a feed speed of up to 260 ft. per minute and multiple saw blades that reportedly increase linear output.

Circle No. 514

Select Service Racking

A selective pallet rack system that is said to satisfy virtually any combination of size and capacity is new from SpaceRak.

The insulation is desisned for ceiling, floor and outside 'i,all applications, walls between living spaces and unheated areas such as attics, basements and garages.

Circle No. 509

Of Leaves And Gutters

A protective gutter cover that reportedly keeps out leaves and other debris while allowins water to flow freely is new from ABt Seamless.

Aamerican Leaf Protector is made of solid steel and is attached to the gutter hangers. It is said to be more durable than plastic covers and more effective than mesh covers or gutter screens.

Circle No. 510

Fill The Window Gaps

A foam sealant for filling gaps around windows and doors that reportedly won't bow or damage window or door frames is new from GE Sealants & Adhesives.

Door Jak 50 is said to be the only door cart that lets one worker safely transport and install heavy doors of all types.

The cart weighs 60 lbs. and can lift doors up to 250 lbs.

Circle N0.513

Sawing Toward the Horizon

Michael Weinig Inc. has introduced a new sawins machine designed for horizontal (pirallel to the bed plates) cuts.

Selective Pallet Rack System features 50,000-psi steel upright frames and one-piece welded construction for strength and rigidity.

Circle No. 515

Are You Radon Gas Free?

A home safety kit to test for radon gas is available from Professional Laboratories.

Pro-Lab is designed for consumers to determine levels of radon sas in the home.

Circle N0.516

Space Invader Window & Door

Formula is a low expansion pressure polyurethane foam that comes in a 12oz. straight sided can with a new straw holster.

Circle No. 511

is ovoiloble by circling the corresponding Reoder Service number opposite ihe inside bock cover ond sending the form lo New Products Iditor, FAX to 949-852-0231, by E-moil to rfoy@ioc.net, by moil to 4500 [ompus Dr., Suite 480, Newport Beoch, Co. 92660, or by colling (e49) 852-r ee0.

Wire Cutter Winner

A combination wire cutter and stripper that features a thumb adjustable cam is now available from Xuron Corp.

The Mosquito Trap

A mosquito trap that is said to catch up to 18 times more mosquitoes than leading competitors' is new from Mosquito Wizard.

Mosquito Trap emits light at spectral frequencies known to attract mosquitoes. An airflow feature draws in and snares mosquitoes.

The trap comes with a removable collection container and a lockable door for safety.

Circle No.51B

Let's Clean Up This Mesh

A line of mesh products that can support cellulose, glass and synthetics is new from Phifer Wire Products.

Phifer produces woven aluminum, vinyl-coated fiberglass, vinyl-coated polyester and vinyl-coated meshes for applications such as filtration, shading, and netting.

Circle No. 519

Bonding Foam Tape

A polyurethane foam bonding tape in a thicker gauge to provide added energy dissipating qualities is now offered by Saint-Gobain Performance Plastics.

The tape, part of the Normount V2800 series, is .090" thick and features acrylic adhesive on both sides.

Circle No. 520

Circle No. 517

Xuron Model 501 Wire Cutter/ Stripper can accommodate wire sizes from 10 to 26 AWG for stripping. It also features a full bypass shear cutter that provides a square cut end.

Old World Flooring Flair

Saroyan Hardwood Floors has introduced a wood floorins line that reportedly has an "Old World look" without the use of oil or waxes.

The shingles are made of wood tiles and are impregnated with an oil that guarantees a life span of 30 years against the effects of humidity, insects and fungus.

Circle No. 523

Clamp This!

A clamp that is said to provide over l/4 ton of clamping power has been introduced by Wolfcraft.

Quick-Jaw PowerCam features a ergonomic lever handle that the operator moves forward in one activation

maneuver. The 2-l/2" non-marrinq pads include a V-groove to hold round stock, including tubing, pipe and dowels.

Circle No. 524

Mark Your Lumber

A paint marker for building products such as lumber and concrete that reportedly is effective on wet and oily

Zanella Solid Hardwood Floors include engineered flooring that is hand-hewn and bench finished with pillowed edges. It is glued directly to the concrete slab.

Circle No. 521

Door And Drawer Front

A sequentially matched veneer door and drawer front combination has been introduced by Canyon Creek Cabinet Co.

surfaces is new from Sakura of America.

Solid Marker has a temperature range of 14' to 212' and is removable with ethyl or methyl alcohol.

Circle No. 525

Nova comes in cherry and maple wood and is offered in all finishes except natural.

Circle No. 522

Windy City Shingles

Roofing shingles that reportedly can withstand hurricane force winds of over 180 mph are new from Soveco.

I

Rates: 25 words for $25, additional words 700 ea. Phone number counts as I word, address as 6. Headline/centered copy, $6 per line. Private

box or special border, $6 ea. Column inch rate:

Dr., Ste. 480, Newport Beach, Ca. 92660, Fax to 949-852-0231. or call (949) 852-1990. Make checks payable to Cutler Publishing. Deadline for copy: 20th of the month. Prepayment unless you have established credit with us.

THE SOUTHERN Pine Inspection Bureau in Pensacola, Florida, is soliciting resumes from applicants for the position of President. This position will be filled during the latter portion of 2002 due to the retirement of the incumbent Tom Jones in the first quarter of 2003. Any interested party should visit the SPIB Web site at www.spib.org for further information.

ELDER FOREST PRODUCTS, operator of a small cypress lumber processing facility in Crowley, La., has an opening to train under the owner as general sales manager. This is a premier job opportunity with the premier cypress processor. Contact Donald Elder, Elder Forest Products, 75 Center Circle, Sulphur, La.70663. (800i) 256-7197, (337) 625-8141, Fax 337-62552'.75.

REMANUFACTURING SPECIALIST, center match on 1".2". 3" and 4" lumber. Other patterns including flooring, ceiling, log siding and more. Custom CCA treating. Custom KDAT. We manufacture Southern Yellow Pine lx4 and lx6 S4S and patterns. Call Billy Ryals, Laurel Lumber Co., Laurel, Ms., (601) 649'7 696: F ax 60 1 - 428' | 21 4.

PORTABLE TRADE SHOW DISPLAY: Black with overhead lighting ideal for l0'x10' booth space. Breaks down into lightweight case. Wheels for easy transport. Excellent condition. $995/obo. Call Chuck, (949)852-1990.

FLOOD FOR THOUGHT

It is the year 2O02 and Noah lives in the United States. The Lord speaks to Noah and says, "In one year I am going to make it rain and cover the whole earth with water until all is destroyed. But I want you to save the righteous people and two of every kind of living thing on the earth. Therefore, I am commanding you to build an ark."

In a flash of lightning, God delivered the specifications for an ark. Fearful and trembling, Noah took the plans and agreed to build the ark. "Remember," said the Lord, "you must complete the ark and bring everything aboard in one year."

Exactly one year later, a fierce storm cloud covered the earth and all the seas of the earth went into a tumult. The Lord saw Noah sitting in his front yard weeping.

"Noah!" He shouted. "Where is the ark?"

"Lord, please forgive me!" cried Noah. "I did my best, but there were big problems. First, I had to get a permit for construction and your plans did not comply with the codes. I had to hire an engineering firm to redraw the plans. Then I got into a fight with OSHA over whether or not the ark needed a sprinkler system and floatation devices. Then my neighbor objected, claiming I was violating zoning ordinances by building the ark in my front yard, so I had to get a variance from the city planning commission.

Matching clients with candidates for win-win solutions!! !

1 172 Country Club Lane 817-457-9995 Fort Worth, TX76112 Fax 817-45?-9998

Gary Morris-President

E-Mail: Gary@GR-Morris.com

Website: www.GR-Morris.com

WE BUY AND SELL PANEL STRIPS

Plywood, OSB, particleboard and MDF by the truckloads. Lumber Source, Phone (800) 874-1953, Fax 888-576-8723, email LumberSource @ worldnet.att.net.

cLAsstFtED AD oRDER BLANK

$25.00 (25 word minimum).....

.70 each additional word

6.00 headline, border or private box

($45 per column inch for camera ready copy; $55 if we set type) TO RUN:

TILL FORBIDDEN

"I had problems getting enough wood fbr the ark, because there was a ban on cutting trees to protect the spotted owl. I finally convinced the Forest Service that I needed the wood to save the owls. However, the Fish & Wildlife Service won't let me catch any owls. So, no owls. The carpenters formed a union and went on strike. I had to negotiate a settlement with the National Labor Union. Now I have I 6 carpenters on the ark, but no owls.

"When I started rounding up the other animals, I got sued by an animal rights group. They objected to me taking only two of each kind aboard. Just when I got the suit dismissed, the EPA notified me that I could not complete the ark without filing an environmental impact statement on your proposed flood. They didn't take kindly to the idea that they had no jurisdiction over the conduct of the Creator of the Universe. Then the Army Corps of Engineers demanded a map of the proposed new flood plain. I sent them a globe.

"Right now, I am trying to resolve a complaint filed with the Equal Employment Opportunity Commission that I am practicing discrimination by not taking godless, unbelieving people aboard! The IRS has seized all my assets, claiming that I'm building the ark in preparation to flee the country to avoid paying taxes. I just got a notice from the state that I owe some kind ofuser tax and failed to register the ark as a 'recreational watercraft.'

"Finally, the ACLU got the courts to issue an injunction against further construction of the ark, saying that since God is flooding the earth, it is a religious event, therefore unconstitutional.

"I really don't think I can finish the ark for another five or six years!" Noah wailed. The sky began to clear, the sun began to shine and the seas began to clam. A rainbow arched across the sky. Noah looked up hopefully. "You mean you're not going to destroy the earth, Lord?"

"No," said the Lord sadly. "Government already has."

Hearty hardware show \

BEST 0F SHOW: Exhibitors reported aisles oacked with attendees at the National Hardware Show Aug. |1-13 at Chicago's McOormick Place Complex. The bustle may be attributed to condensing the show into two giant halls by eliminating use of the far-off East Building and opening the show to more diverse products. Unfortunately, few mega-manufacturers of tools such as Stanley Tools, American Tool, and Black & Decker still have booths at the show. Also missing was any real representation of building products-which were once spotliohted in their own show-withinthe-show, the trt-ationat Buildino Products Exposition & Conference. Exhbii6rs included (t1 Wayne Craiq, Mike Jensen, Yoav Schwartz, Dave Dychijck, Paolo Zampieron. (2) Charlie Hellem, Warner Bucheit. (3) John Clark, Amanda Brown, Jeff Whittemore. (4) Bob McManus, Jim Slauson. (5) John Picone Jr., John Picone Sr., Janamarie Picone. (6) Robert Picone, Donna White, Alex Caliendo. (7) David Chernow, Bill Schriver. (8) Dale Stahl, Lynn Hall, Bruce Sanders. (9) Cody Lee, Peter Grealis, J.D. Greenberg, Eric Jaeger, Nate Greenberq. (10) Bruce Ostrander, Jim Reddingto-n, iim'Soder. (11) Glenn Graff, Rebecca Gable, James McDonnell lV. (12) Tom Arent, Todd Stan, Denise Radke, Aureen Berrv. The National Hardware Show returns to McObrmick Place Aug. 10-12, 2003.

Home Builders Stick With Glulams

Has engineered wood demand become almost immune to variations in the price of lumber?

According to some dealers, glulams are steadily increasing their marketshare even when lumber prices decrease. This is in contrast to the "old days" when builders used laminated beams when dimension prices were high and reverted back to stick-built framing when lumber prices declined.

That's the report from Roberts & Dybdahl Inc., one of the nation's largest wholesalers of lumber, glulams and other engineered wood. According to EWP sales and design manager Carl Seidler, many of Roberts & Dybdahl's pro dealer accounts have converted their builders from 2x lumber framing to the high strength Anthony glulam Power Beam-for good.

"Today's lumber customers often don't 'bounce back' to lumber framing when 2xlOs drop $30 per thousand," Seidler says. He compares it to a carpenter who won't go back to a hammer after he has tried a nail gun.

Distributors and dealers in the Houston, Tx., area report that glulams are maintaining their status as a specialty product, even though I-joists are now widely regarded as a commodity.

Sam Parker, LP Engineered Wood Product Distribution, Conroe, Tx., says Anthony beams are increasing market share because many of the largest builders in the region who build up to 2,000 houses per year have switched to glulams for headers and floor and roof applications.

"Builders like the fact that they can obtain cambered glulams, which means that a 5-l/2" Power Beam can replace a larger sized laminated veneer lumber beam,"

Parker says. In some markets framers are still fastening individual pieces of LVL together for header applications. in contrast to one-piece glulam headers.

"Builders who formerly framed floors with 2x12" lumber joists now prefer engineered floor systems with glulams and Ijoists." Parker adds.

"The extra strength of the glulams also helps to reduce call-backs."

"We estimate that 40Vo of all homes built

DEALERS increasingly find builders in this market now use staying w.ith.glulams despite low engineered wood sys- olmenslon lumDer pnces' tems, compared to l57o two years ago," Parker says.

Dave Scott, regional manager in the Houston area for Hope Lumber Co., agrees that glulam beam demand is increasing because "architects specify them and framers like them."

Scott says the environmental advantages of glulams are a big factor in the products' increased popularity. "Home builders and buyers like the fact that glulams are made from fast-growing smaller trees that are a renewable resource," he says.

Hope Lumber, with 30 locations, orders truckloads of beams through its Conroe yard. "Glulams are especially well suited for longer spans such as garage door headers," Scott adds.

Eatery Fed Up With Lowe's

A South Florida fast food restaurant is fighting Lowe's design plans for a new home center next door.

Lowe's plans to build a 141,533-sq. ft. store with a 36,396-sq. ft. garden center right next to the Pollo Tropical restaurant in Pembroke Pines.

The store's design calls for a lumber loading area directly across from the restaurant's drive-through lane. Pollo Tropical officials say that trucks unloading lumber will block customers' cars from entering the drive-through lane.

In August the fast food chain appealed to the city's board of adjustment for modifications to the plan, and has also hinted they may initiate a lawsuir against the city.

The fast food chain wants the city to require Lowe's to build a raised curb in the loading area and also to construct walls that would completely enclose the lumber and building materials area.

The city requires only that Lowe's paint stripes in the loading zone to indicate where trucks should park and to use meih screening to cover the lumber and building materials area.

Lowe's officials say any additional modifications to the lumber loading area would put the project over budget.

"Our estimates are $450,000," said Lowe's senior site development mgr. Chris Thalmann. "Lowe's cannot build the store if they have to build the walls."

Canadian Duty Talks Restart

Negotiations were expected to slowly resume late last month in the trade battle between the U.S. and Canada for the first time since Washington imposed tariffs on Canadian softwood imports.

A U.S. trade delegation was set to meet British Columbia representatives by the end of August. The meetings were described as "preliminary," with the sides reviewing the status of negotiations when talks broke down in March in the dispute over whether Canada subsidizes its lumber producers.

In May, the U.S. imposed 27%o duties on Canadian softwood lumber.

In July, the World Trade Organization backed the basic U.S. argument over subsidies, but said the U.S. Commerce Department used the wrong method for calculating the duties.

Building Products Digest welcomes Letters to the Editor.

Please send to Editor, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660: Fax 949-852-0231, or by e-mail to dkoenig@ ioc.net.

WORD NEEDS TO GET OUT

Please, please submit this excellent piece ("Congratulations to the Environmentalists," Aug., p. 6) to USA Today, Washington Post, Washington Times and New York Times.

Why would they not print it? Well, you know why as well as I, but don't you think it's worth the submission?

If your editorial even makes one of the above rags, then several thousand naive people have been enlightened to this country's disastrous public forest policies. Thanks.

Jack Aden

Rawles-Aden Building Products

20 Mainsail Ave. Petersburg, Va. 23803

EVAPORATING ENVIROS

Hats off to you on your editorial. Better yet, let's provide shovels and picks to the environmentalists and see how they perform putting out the fires they started.

Funny, you never see tree huggers when the trees are on fire. I view this as a double standard. Let's save the trees from being harvested and replanted, but if they burn, so be it. It's just nature. Hogwash.

Keep up the good work.

David Warford

Glen Oak Lumber & Millins

475 Wilbanks Dr. Ball Ground, Ga. 30107

TO THE POINT

settle for import substitutes. Look for the nails in the famous bright red & yellow boxes.

J. Lee Johnson III, 84, former president of the now-defunct Cicero Lumber Co., Ft. Worth, Tx., died Aug. 17.

Mr. Johnson left the lumber industry in 196l to work in publishing.

John Behan, 52, president, Columbus Lumber, Brookhaven, Ms., died from cancer Aug. 12.

Story Sheppard, 68, long-time Dallas/Ft. Worth, Tx.. area wholesaler, died Aug. 5 in Clarksville, Tx.

I just wanted to commend you for your "Congratulations to the Environmentalists" article. I can tell you have done much research in regards to your article. I'm also commending you for the small amount of space you took in wirting about this very involved subject matter, very direct and to the point.

Thom Wright

All-Coast Forest Products

250 Asti Rd. Cloverdale, Ca.95425

MR. FIX-IT JOINS ACE: Do-it-yourself expert, speaker and author Lou Manfredini, known as Mr. Fix-lt, has joined Ace Hardware Corp. as its "Helpful Hardware Man." ManJredini (center) is shown at the National Hardware Show in Chicago with Ace c.e.o. Dave Hodnik (left) and executive v.p.-retail Ray Griflith (right).

As American as apple pie, Maze Nails are

g'-,ng{{

AT HOO-HOO International's annual convention in Minneapolis: (1) Beth O'Meara. incoming "snark" Gary Gamble, Rita Hartigan. (2) Chris Goff, Marilyn Simpson. (3) Barney & Diane Wagner. (4) Archie Brown, Georgia & Al Meier. (5) Debbie, Jefl & Jennie Cain. (6) Matt Miller, Lee Roberts, Jack Miller. (7) Manny Litvin, Dave & Dorothy Blasen, Bernice Litvin. (8) Dan & Elouise Brown. (9) Joe Leineweber, Sally & J.C. Bachmeyer. (10) Carol Owens, Jim Wilson, Tony Vecchiolla. (11) Maryhelen & Bob Carper, Margaret Marteney. (12) Dave Robbiee, Debbe

Paddock, Darryl Kinsey, (13) George & Mary Ann Reneaud, LaVonne & Brian Munderloh. (14) Margaret & Harvey Strack. (15) Bruce Johnson. Ruth & Jim Bowyer. (16) Tom O'Meara. Vicki Paul. (17) Jamey Wilson, Matt Kennedy, Gene Lee. (18) Keith Waddell, John Bowles (19) Charlie & Victoria Andersen. (20) Jenny & David Kahle, (21) John Cizek. Mary O'Meara Moynihan. Paula Siewert, Ron Malone, (22) Carrolyn & Bear Breeden, (23) Bon Paul, Don Bleise, Bart Rajala. (24) Bruce 01son, Patsy Colfman, (25) Patti & Paul Boehmer. (26) Mike & Kari Dorvinen.

Aumm

Custom Lumber Manulacturing Co. ...............(334) 793-1527

Evenrvood Treatment Co. ..........,.,..................$00\ 226-Y44

Great Southern Wood Preserving..................(800) 633-7539

Gull Lumber Co., Inc. ..............,......,..,..,..,....,.(334) 457-6872

Gulf States Paper Corp. .................................(205) 562-5000

McEwen Lumber Co .......,334\ 432-2322

Mcshan LumberCo. ...p05\375-6277

Weyerhaeuser Building Materia|s...................(877) 235-6873

Arrrrsrs

Anthony Forest Products C0. .....,.............,..,..(800) 221-2326

Bean Lumber Co., Curt .......(800) 232-2326 (800) 482-2352

Cedar Creek Wholesale, Inc. .........................(866) 760-5344

Hoover Treated Wood Products.....................(800) 531-5558

WeyerhaeuserCo. ,.......(800) 643-1515

hortor

Brackett Brothers.................(800) 542-6777 (828) 584-0785

Building Products of America.......................,.(800) 962-1518

Envir0sate............... ......(941) 768-5248

Hoover Treated Wood Products, Inc..............(904) 258-7818

Lumbermen's Underwriting A11iance...............(800) 327-0630

l\4cEwen Lumber Co. (Delray Beach).............(561 ) 276-5155

McEwen Lumber Co. (Jacksonville)...............(904) 783-0170

McEwen Lumber Co. (Orlando)..,..,..,.............(407) 299 4280

McEwen Lumber Co. (Tampa) .......................(813) 248-41 1 1

Precision Architectural Products, Inc..............(888) 966-3777

Southern Pine Inspection 8ureau...................(850) 434-261 1

Southern Pine Timber Products.....................(800) 229-7463

Stambone & Associates...........,.....................(863) 646-6445

Weyerhaeuser BMD (Jacksonville).......,..,.....(877) 235-6873

Weyerhaeuser BMD (Pompano Beach)...,.....(877) 235-6873

Weyerhaeuser Building Materials (Tampa).,..(877) 235-6873

Gronon

Arauco Wood Products, Inc....................,.......(770) 379-9270

Crumpler Plastic Pipe, Inc..,...........................(800) 334-5071

DLH Nordisk, Inc. ..................................,.....,..(800) 688-2882

Eastcoast Mouldings .,............,......................(800) 627-3263

Epperson Lumber Sa|es.................................(704) 873-4321

Huber Corp., J.M..... ......(704)547-9220

McEwen Lumber Co. (High Point)..................(336) 472-1676

McEwen Lumber Co. (Raleigh)......................(919) 772-7550

Smith Millwork, Inc. ......................................,.(336) 249-8171

Tank Fab Inc. .(910) 675-8999

Universal Foresl Products..............................(704) 855-1600

V-lndustries......,...... ......(919) 552-6889

Vinyl Windows & Doors C0rp.........................(910) 944-2100

Weyerhaeuser Bl\4D (Charlotte).....................(877) 235-6873

Weyerhaeuser Bl\4D (Greensboro).................(877) 235-6873

Williams & Sons, Inc., Jerry G........................(919) 934-41 15

Williams Lumber Co. of North Carolina, lnc. ..(252\ 442-2136

0xulom

Cedar Creek Wholesale (Oklahoma City) ...,..(800) 375-6025

Cedar Creek Wholesale, Inc, (Tulsa) .............(800) 299-9870

Weyerhaeuser Building Materia|s...................(877) 235-6873

Somr Cmornr

Cox Wood Preserving C0............,................,.(800) 476-4401

Enterprise Computer Systems, Inc...............,.(800) 569-6309

Grubb & E||is........... ..,..,(803) 779-8600

McEwen Lumber Co. (Charleston).................(843) 766-5383

McEwen Lumber Co. (Greenville),.................(864) 277-8865

Weyerhaeuser Building Materia|s...................(877) 235-6873

lGrrucrY

Glen Oak Lumber & Milling ........,.....,.......... ...(800)' 242-8272

McEwen Lumber Co .......(502) 297-8321

Weyerhaeuser Building Materia|s...................(877) 235-6873

lousnm

Elder Forest Products..........(800) 256-7197 (318) 625-8141

Elder Lumber Co., Roy 0...............................(800) 844-0615

Elder Wood Preserving........(800) 467-8018 (318) 964-2196

Landry Lumber Sales, Richard.......................(318) 442-0453

Martin, Roy O........,. ......(800) 299-5174

Southem Pine C0unci1.................,..................(504) 443-4464

Weyerhaeuser Co. ........(318) 255-6258

trsrsrppr

Columbus 1umber...............(800) 654-6743 (601) 833-1990

Hankins Inc..........................(888) 837-9286 (662) 837-9286

Hood lndustries....... ......(601) 735-5071

Shuqualak Lumber C0....................................(601 ) 793-4528

Southem Lumber C0...........(800) 748-8919 (601) 362-0019

Weyerhaeuser Building Mateda|s...................(877) 235-6873

llomr Onourr

A&H Windows........ .......(866)229-7617

Brackett 8r0s........... ......(800) 542-6777

Chadsworlh's 1.800.C01umns ........................(800) 486-21 18

Chemical Specialties, Inc. ..............................(7Ml 522-0825

EAX to 949-852-0231

or call (949) 852-1990 or mail to Building Producrs Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660-1872.

Building Products Digest - September 2002

For more information from advertisers, use FAX Re.rponse numbers in brackets.

Anthony Forest Products [124] Cover IV

Bowie Sims Prange U14l ......................26

Building Products Digest ..........25

Cedar Creek t1171.................................31

Chesapeake Hardwood Products, Inc. t1031.............. ................3

Crumpler Plastic Pipe, Inc. [08].........18

Custom Lumber Manufacturing Co. lrr2)

Danair If21]...........................................37

Elder Forest Products, Inc. [115].........27

FasPac Inc. [111]

International Paper Co.-Engineered Wood Division [ 105]...........................7

Kubinec Strapping Solutions U101......20

LP Corp. Ir04].........................................5

Lumber Tag Specialties [109]...............19

Maze Nails t1201....................................35

Osmose t1231..............................Cover III

Rusco Packaging [110]..........................20

Savannah Wood Preserving Company t1161

Simpson Strong-Tie Uf91.....................34

Siskiyou Forest Products U 131.............23

Southern Forest Products Association [118].............. ..............33

Stambone & Associates, Inc. [110].......20

Southern Retailers and tr Bill Me tr My Check

E 3 Years ($39) Wholesalers (Free) Is Enclosed

Solid Vinyl Cupolas

Won't rot, absorb moisture, c\p, craze, weathersplit or delaminate

Not affected by water, humidity, salt air or insects

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Available in white.

Standard sizes available for stocking program

Louvers made of formed vinyl-coated aluminum

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Swan Secure Products U071...........18, 30

Vinyl Windows & Doors t1221 .............38

Weyerhaeuser Co.-ChoiceDek U0f1.............. .....Cover I

Weyerhaeuser Co.-StructurWood tl02l .............. ...Cover II

William & Sons, Jerry G. [106]............17

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