BTY_Overview_Pitch_Deck_0824

Our Story

At BTYcreative we inspire brands to sell more while staying true to the core of who they are. And we do this by building strategies, designing creative, and activating marketing plans that empower your brand to do all it can with what it has today!

In a world of traditional ad agencies; we have flipped the switch. We believe that the traditional ad agency model is no longer effective or a value proposition. That’s why, from inception, we set out to disrupt the traditional agency model and chart a different course. You might even say, “we’re an anomaly.”

Our innovative approach shatters the norms of timesheets and hourly billing. Our unique business model provides our clients the assurance that their objectives will be met while we consistently over-deliver on our solutions, strategies, and assets to propel our clients to success.

We embrace our status an anomaly, and we’re ready to redefine your experience with an agency.

What Does BTY mean

We believe brands are created from the inside out and the most powerful brands set themselves apart by leveraging what makes them unique. They stay true to themselves and true to their brand DNA.

We believe that all businesses and brands should be the BOLDEST, TRUEST versions of themselves, and to live in the YOU-NESS of their brand identity.

BTY: Boldest. Truest. You.

OUR MISSION:

Enabling organizations and businesses to create a BOLD and TRUE brand identity that authentically reflects who they are, to grow profitable sales.

OUR VISION: Inspire others to do all they can with what they have today.

TRUE Brilliance

TRUE Empathy

TRUE Boldness

TRUE Service

HOW WE WORK.

At BTYcreative , collaboration is the very essence of our creative process. We firmly believe that magic happens when brilliant minds unite. Sparks fly when our talented team and strategic partners bring solutions to our clients.

Each client will collaborate with our powerhouse combination of a BTY Brand Strategist, a.k.a “Director of Marketing” and a BTY Visual Storyteller. Working in tandem, this unique team will craft the strategies and creative assets that pave the way to your “Fastest Path to Cash ” by diving deep into a client’s operations.

Our Central Brand Truths

Every element of your business either magnifies or detracts from your brand.

Sell the reward, not the product.

Our Core Services

BTY BRAND MAPPING PROCESS

In one day, together, we will explore every aspect of your brand through our unique Brand Mapping process. From finances to operations, you will answer questions that will be used to create a Central Brand Message (CBM) document. We will:

Take a deep dive into your brand

Identify blind spots and strengths

Discover the Boldest, Truest, You

Define your methodology

Develop a Central Brand Message

Learn about you how you make money and identify your “Fastest Path to Cash”

BTY CENTRAL BRAND MESSAGE

Your Central Brand Message document will become your playbook.

• We will build a messaging hierarchy that can be implemented immediately

• We will create actionable recommendations for building your “Fastest Path to Cash”

For the past 20 years, the CBM has become BTYcreative’s “secret sauce”, helping create consistent communication, intentional messaging, clear methodologies, and inspiring our clients to sell more.

STRATEGIC MARKETING

BRANDING AND REBRANDING

• Naming and Taglines

• Logo Design

• Family of Logos or Logo System

• Brand guidelines

• Brand Strategy

• Brand Messaging

• BTY Central Brand Message

MARKETING AND STRATEGY EXECUTION

• Digital Marketing

• Campaign Strategy and Execution

• Email Marketing

• Social Media Management

• Reputation Management

• Campaign Strategy and Execution

• Campaign Creative and Production

• Social Media

• Website Design

• Search Engine Marketing

• Paid Social DIGITAL

VISUAL STORYTELLING

CREATIVE & GRAPHIC DESIGN

• Digital Display Ads

• Brochure Designs

• Pitch Deck Presentations

• Print and Magazine Ads

• Out of Home

• Digital Billboards

• Business Cards, Letterhead

• Social Media Graphics

• Email Signatures

• Email Templates

• Photography

• Video

Our BTY 5-Step Process

Diagnose Prescribe Create Execute Measure

Our Strategies + Our Outcomes

Samples of our Work

We Build Communities.

Schreiner University – Results

advertising

We Serve Communities.

Top Of Mind Brand Awareness 2012

Texas MedClinic – SEP 2021 Sentiment Study

Texas MedClinic is the DOMINANT market leader in San Antonio with TOP OF MIND awareness that is 600% higher than its nearest competitor and TOTAL UNAIDED BRAND AWARENESS 333% higher than the next urgent care; 92% of the market has heard of Texas MedClinic

Texas MedClinic – SEP 2021 Sentiment Study

The Austin urgent care market is much less evolved, with the provider with the highest top of mind awareness, Care Now/St. David’s, garnering just 16% of the first mentions; over 40% could not name any urgent care ‣ TexasMedClinic was mentioned first by 9% of participants, ranking it second in terms of top of mind awareness .

We Create Brands.

We Re-Imagine Brands.

Identifier List

SA

San Antonio

San Antonio, Texas

greater:SATX

greater:SATX leverages a colon to emphasize both words through their collective and individual meanings. The colon is used to separate two independent clauses when the second explains or illustrates the first.

A colon is used to indicate that what follows is an elaboration, summation, implication, etc., of what precedes it. For example, San Antonio is greater than some other cities in the US. What makes it Greater?

Our people. Our innovation. Our landmarks.

= Greater: PEOPLE = Greater: JOBS = Greater: PLACES

“My

name is Jenna Saucedo-Herrera, CEO of greater:SATX, an organization promoting prosperity in our regional economy by growing jobs and investment in the Greater San Antonio community.”

Greater: PEOPLE

Greater: JOBS

Greater: PLACES

You are the Greater:SATX team.

We exist to bring greater jobs to the region, and you make that happen. You lead the companies that create careers. You invest in people. You get why we love this region.

You are the team. You are with us at all times with creative minds and open hearts—and you never settle for good because you want to be greater.

With you, we are greater.

In 1974, the San Antonio Economic Development Foundation (SAEDF) was formed by business to grow business. For decades, we have been steadfast in our mission to promote and expand the regional economy. Almost a halfcentury later, our name simply doesn’t ft anymore.

Let’s break it down…

Greater:SATX