Grupo Bimbo Latin Sur | BBR - Brochure

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EVOLUTION OF OPERATIONS IN THE REGION

CONTRIBUTING GLOBALLY Produced by Jassen Pintado

Creative Direction Omar Rodriguez

Interviewee Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur


Bimbo Latin Sur consolidates its position as a Grupo Bimbo region where innovation shapes new processes and strategies that contribute to the global growth of the corporation and its brands.


Grupo Bimbo

T

he global presence of

Production Planning area for General

Grupo Bimbo, the Mexican

Electric and now, with more than ten

food giant, is known

years of experience in Grupo Bimbo,

not only by processing

from planning and production up

products made with the

to the position of Logistics Officer

best ingredients under

at Bimbo Iberia, where he led a

strict quality, hygiene and safety

transformation of the supply chain,

standards, but also by the way

the same process that he implemented

these products are distributed.

in the South Latin region.

The Bimbo Latin Sur region is no exception, bringing together the

the idea of working in a company with

markets of Argentina, Chile,

such powerful and beloved brands”,

Paraguay, Peru and Uruguay as a

explained the executive.

single organization. “Concepts such as investments

PORTFOLIO OF GROWING BRANDS

In recent years, Grupo Bimbo has

or digitization are resources that are

integrated brands that have been key

applied in the global and regional

to its presence in certain markets and

levels to transform operations,” said

to enrich its global portfolio.

Jordi Rodríguez Pauli, Logistics

The most outstanding additions

Regional Director for South America

have been NutraBien (in Chile) and

at Grupo Bimbo.

International Bakery (Peru), resulting in

Rodríguez Pauli has more than 15

4

“I joined Grupo Bimbo attracted by

the management of new product lines

years of experience in the industrial

as well as new clients, in addition to

and Fast Moving Consumer Goods

adding experienced personnel to the

sectors; he started in the Quality and

company.

Abril 2021


Food & Drink

Grupo Bimbo | Ehtisphere nos galardonó por 5ta ocasión como la empresa más ética.

Concepts such as investments or digitization are resources that are applied in the global and regional levels to transform operations - Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur

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VS

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Food & Drink

“These two additions also pose

We are delighted to bring this vision to

a challenge to constitute the supply

the Company to make the most out

footprint in the operation, which

of it”, said the executive.

requires an effort to unify information systems, production footprint and distribution”, Rodríguez Pauli explained.

IDEAL CONTEXT FOR THE DEVELOPMENT OF NEW IDEAS

The size and coverage of Bimbo Latin Sur, regarding what Grupo Bimbo is

SPEEDING UP THROUGH DIGITAL TRANSFORMATION

in a global scope, provide the ideal

Digital transformation is one of the

processes and new strategies to carry

strategic initiatives to speed up

out pilot tests, and to be successfully

processes. Bimbo Latin Sur has

optimized for subsequent tests

led the modernization of its ERP

in other regions.

(enterprise resource planning) in

conditions to develop and modify

As a result, a mature end-to-end

the cloud, equipped with a digital

supply chain has been developed,

suite with useful applications for

aligned with the support of its

the supply chain.

experienced staff and its digitization,

“We are creating a digital ecosystem that helps us foster

thus influencing the rest of the Group. “We are proud, as a team, to enrich

collaboration between the links in the

Grupo Bimbo in this regard. We have

supply chain. Also, through this digital

the ‘mindset’, the drive and the need

transformation, we want to accelerate

to try new ideas

processes, increase our talent’s

that help us become more profitable

capacity and generate better results.

and to grow”, said Rodríguez Pauli.

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Grupo Bimbo

We have the “mindset”, the drive and the need to try new ideas that help us to be more profitable and to grow - Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur

8

Abril 2021


Food & Drink

BAKELAB, CONTACT WITH ENTREPRENEURSHIP AND INNOVATION

In 2020, Grupo Bimbo launched Bakelab, a startup accelerator for all of Latin America (which in Mexico is called Eleva and has already developed two generations of startup acceleration in the country), whose proposal was to identify projects capable of providing innovative solutions with the potential to generate an impact on the company. Both Grupo Bimbo in Mexico and the Latin Sur division supported blockchain, process mining and machine learning (artificial intelligence) projects. “Without a doubt, they have opened our eyes and make us think in a different way about how we want to use technology to improve processes,” said Rodríguez Pauli.

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Food & Drink

CAPACITY TO OVERCOME THE PANDEMIC

As part of an essential industry, the Latin Sur organization and Grupo Bimbo have, in general, deployed their capabilities to face the conditions imposed due to the global emergency of COVID19. Security measures were immediately implemented to prioritize the health of all of the Groups’ employees. Work was also performed to adapt the value chain, accelerating a number of processes based on concepts of digital transformation, such as the opening of new e-commerce channels. Likewise, to maintain our commitment to ensure the availability of our products, we adapted production to prioritize the most demanded categories, considering that people are spending more time at home. “Thanks to the efforts of our prime collaborators, we were able to maintain our commitment to our

customers and consumers, when they needed it most”, said the logistics director. CULTURE FOCUSED ON PEOPLE

Grupo Bimbo’s philosophy is to build a sustainable, highly productive and fully humane company; thus, its culture is people-centered. There is a significant effort in training employees and attracting the best talent. With this strategy, Bimbo Latin Sur’s Supply Chain team has been renewed in the last three years, nurtured both by the talent developed within the company to hold key leadership positions and complemented with external talent, generating a mix capable of aligning purposes. “Having the best talents to face the logistics and supply chain challenges now and in the future is crucial to achieve success”, Rodríguez Pauli added.

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“RESITER and ECCOFEED MAKING THE CIRCULAR ECONOMY BECOME A REALITY”

RESITER present in Chile, Peru, Colombia and Uruguay We have recovered more than 2.5 MM tons of food waste, transforming it into animal feed and new products.

www.resiter.cl


Food & Drink

I joined Grupo Bimbo attracted by

working in a company with such powerful and beloved brands the idea of

- Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur

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• Supply Chain integration • Integrated logistics • Multimodal transport: land, sea and air

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Food & Drink

RE100 INITIATIVE AND SUSTAINABILITY

FUTURE: INNOVATION AND GROWTH

Over two years ago, Grupo Bimbo

In 2020, Bimbo managed to

joined the RE100 global initiative,

operate more effectively with the

which initially brought together 100

support of digital technology, in

companies (today there are about 300) addition to performing certain in the commitment to use electrical

processes remotely, considering

energy from renewable sources in the

the restrictions of the pandemic.

totality of their operations by 2025. The Bimbo Latin Sur region makes very important efforts in the path to achieving this purpose. In 2019, the largest solar roof in South America was inaugurated at the Bimbo bakery in Quilicura (Chile); and as from 2020, a PPA (power purchase agreement) has been in effect for the Argentine operations, which establishes the supply of wind energy for all bakeries in the country. In addition to the RE100 initiative, Grupo Bimbo develops a strategy based on its purpose of nurturing a better world through actions in the community, nature and its products.

We arecreating a digital ecosystem and we are bringing this vision to the Company to make the most out of it - Jordi Rodríguez Pauli, Logistics Regional Director at Bimbo Latin Sur

“Through this we seek to leave a positive impact on the communities we operate”, said the executive.

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Grupo Bimbo

Joloda, Bimbo’s strategic Partner in the automation of loading and unloading in Chile

www.joloda.com

Síguenos:


Food & Drink

One of the purposes in 2021 for the Latin Sur organization will be to consolidate the digitization of operations with a regional focus. Another important point is the recent opening of the new Distribution Center in Chile, a fact that will undoubtedly impact the distribution footprint in this region, resulting in better operating standards. To achieve these purposes,

FOUNDED:

1945

the functions adapted for this goal are

INDUSTRY:

professionalized and talents to reach it

FOOD & DRINK

have been incorporated. “We will continue to implement

CONTACT:

innovative ideas in Grupo Bimbo,

www.grupobimbo.com/es

which is a laboratory helping the

jordi.rodriguez@grupobimbo.com

Company fulfill its mission, vision and purpose: to nurture a better world”, concluded Jordi Rodríguez Pauli, Supply Chain Director of Bimbo Latin Sur.Sur.

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www.grupobimbo.com/es

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