Dietrich | BBR_Brochure

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THE

HUMAN FACTOR

AS A DIFFERENCE MAKER

Written by Mateo Rafael Tablado

Produced by Jassen Pintado

Interviewee Kevin Schoberth, General Manager for Dietrich Logistics in Mexico


Supply Chain

Dietrich Logistics’ operation in Mexico displays its strengths, standing out from global players and coming through in critical times

K

arl Heinz Dietrich International Logistics began operations in 1945 Germany as WWII came to an end. The

company started by transporting much needed goods from humanitarian aid, thus setting its core values, which prevail to this day in Dietrich locations across 23 countries through Europe, the Americas and Asia. In 1950, the parent company became a pioneer among shipping agencies by obtaining IATA (International Air Transport Association) certification,

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Dietrich Logistics

Supply Chain

and to this today it stands among

here, introducing ourselves directly

top volume export shippers from

to companies working in Mexico, and

Germany. The operations with the

we’ve already achieved this goal,”

most hired employees are the parent

explains Kevin Schoberth, CEO for

company and Rumania; in the former,

Dietrich Logistics in Mexico.

main services include air, sea and land shipping, break bulk cargo and

the dual education system in his

storage; the Rumanian operation

natal Germany, by achieving a

offers, among other services, pallet

diploma in Wholesale Trade, and

washing for the automotive industry

afterwards graduating in Pedagogy

and packaging for other sectors.

at the Friedrich–Alexander University

After some work for the

Erlangen–Nürnberg, where he also

pharmaceutical and automotive

earned an MBA and a master’s in

industries in Latin America, Dietrich

Industrial Economics.

first set foot in Mexico in 1999, and

Before arriving at Mexico to take

finally established its affiliate in 2009,

over the Dietrich Logistics office,

currently working from facilities

Schoberth worked for Ninz, the Italian

in Mexico City (offices and AICM

steel door manufacturer, where he

--the city’s International Airport),

gained valuable experience in the

Guadalajara and Queretaro. The

purchases and export departments,

Mexican operation became an IATA

getting ready for his upcoming role in

agent in 2015, enabling Dietrich

the logistics industry.

Logistics Mexico to obtain more

“Logistics is a very aggressive,

contracts without depending upon

hostile environment, it is hard

deals worked out by the parent

to remain at ease,” Schoberth

company in Germany.

commented.

“The goal was to create business

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Schoberth’s career started from

December 2020


Supply Chain

“The biggest potential is in our attention to clients, it’s an area we are locked into. This seems like it’s not a factor anymore, especially in large companies” - Kevin Schoberth, CEO for Dietrich Logistics in Mexico

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Dietrich Logistics

Supply Chain

FOCUS ON PERSONAL SERVICE AND CLIENT SUPPORT Price is one of the two mostdefinitive factors in logistics; nowadays, this factor answers to the need to remain within a competitive range among the industry. When activity is limited to volume analysis, delivery times and amounts, there’s not that much aside from seeking the most convenient option; but once the

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December 2020

process is in the hands of the human factor, not everyone steps up to the task as Dietrich does. There are always unforeseen events in logistics, too many factors fall in between taking something from A to B, and when any inconvenience arises, true pros stand out from the rest. “The biggest potential is in our attention to clients, it’s an area we


Supply Chain

L- R H a n n s U l r i c h D ietr ich and his son, Hanns Alexander D ietr ich, 2nd and 3 rd generation management fo r KH D ietr ich Logistics; and Kev i n Sch o b e r t h, CEO fo r D ietr ich Logistics in Mexico

are locked into. When problems arise,

PROCESS ACCELERATION

it’s always the human factor solving

Starting 2020, Dietrich operates

them; sadly, this seems like it’s not

in Mexico with the same system as

a factor anymore, especially in large

the parent company does, updating

companies,” the executive declared.

cloud-based data instantly, sharing

In recent years, Dietrich

real-time info about each shipment

commissioned a special task force

at a key’s stroke and accelerating

able to provide 24/7 support, reaching

processes when entering data for

out where automation and digital

each new shipment in the system,

resources can’t go.

viewable from the locations involved

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Dietrich Logistics

Supply Chain

First unit operated by D ietr ich, a donation from allied fo rces at the end of WWII

D ietr ich Log istics earned a reputation by stepping up dur ing emergencies

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December 2020


So un ps p tl ry u C C ch c iaói n

“Logistics is some kind of support for conducting business, not the business in itself; business only works out if our part in the equation is done correct”

- Kevin Schoberth, CEO for Dietrich Logistics in Mexico

and avoiding a never-ending

in specialized platforms

succession of emails, phone

like LinkedIn.

calls and text messages. The

Other interactions have also

new system can be set to allow

been digitized, such as the

clients to track their shipments.

company having taken part in

“This new system saves time,

the virtual expo organized by

allowing our staff to do the kind

CAMEXA (Mexican-German

of tasks that cannot be done

chamber of commerce

through technology, like taking

and industry) in July 2020,

phone calls, as well as taking

considering physical interaction

care of emergencies and critical

with prospect clients during

situations,” Schoberth explained. the global pandemic has not been possible. INCREASING DIGITAL PRESENCE Dietrich has recently invested in its online presence by upgrading its website and increasing social media activity

“We are now taking all of our virtual presence in Mexico by creating a plan we manage here, which will bring us plenty of benefits,” the executive pointed out.

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Dietrich Logistics

Supply Chain

KEY SUPPORT FROM PURVEYORS AND STRATEGIC PARTNERS The relationship between Dietrich Mexico and its suppliers rests on reliability and thorough communication, resulting in timely processes. Customs agents, warehouses and transport units, among others, are part of a reliable support network. “We work 100% on logistics coordination and we make the most of our business partners. During the last few years, we’ve established a reliable suppliers network regarding costs and delivery times,” Schoberth commented.

I ATA ce r t i f i ca t i o n s fo r D ietr ich and its b ranches wo r ldw ide keep the company atop the leading ai r freight shipping agencies

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December 2020


Supply Chain

REPUTATION SUPPORTED BY THE PARENT COMPANY’S BLESSING The relationship between the company’s

Dietrich’s global headquarters -which always contribute to sustain the workload-, the Mexican operation is already familiar

office in Mexico and the executive

with the domestic market, its capacity and

headquarters in Germany displays an

possible eventualities and variables, in a

important balance between following plans

way that it is tapped to create business

from the parent company and autonomy

opportunities.

to operate and increase the brand’s value. Europe provides operation guidelines and values which mix with what the staff in Mexico has to offer, delivering high quality service. As often as there are contract and tender arrangements with multinational companies from

PERSONNEL: A COMMITMENT TURNED INTO EFFORT AND FULFILLMENT The importance of the human factor has been underlined, boasting a very low turnover rate and employees with 7-plus years seniority, including a staff member who has been a part of the company since it opened for business in Mexico back in 1999.

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Dietrich Logistics

Supply Chain

“Opportunities arise from crisis or desperate situations” - Kevin Schoberth, CEO for Dietrich Logistics in Mexico

It’s worth noting that a

According to Dietrich’s

very important aspect in the

services portfolio, some

staff’s loyalty to Dietrich is

positions demand certain

the company’s perception of

abilities such as speaking

the cost/benefit relation of

different languages, knowledge

working arrangements such as

of tax laws, as well as requiring

outsourcing, determining it is

certifications for handling

more convenient for Dietrich to

dangerous items; the company

hire permanent employees with

not only provides the required

paid benefits, resulting in loyalty

trainings for employees

and a better performance not

designed for such matters, but

only to the company but also to

opens the training course for the

its clientele. This approach in the whole staff, benefitting individual relationship with its workforce

employees with the desire to

translates into a better

increase their expertise.

performance from workers feeling secure about their job.

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December 2020

Dietrich Logistics is supported by HR specialists able to detect


Supply Chain

prospect employees with an

providing support to employees who

adequate profile.

needed it, helping Dietrich in covering

“Logistics is some kind of support

every possible need to minimize any

for conducting business, not the

affectation suffered by company staff

business in itself; the client’s business

during the emergency.

only works out if our part in the

Visiting prospective and existing

equation is done correctly,” the

clients became virtual visits with the

executive declared.

use of digital resources. Most of the work during the

FACING COVID19 WITH A COMPLETE STAFF Consequences derived from the global pandemic hit Dietrich Logistics and found a rock-solid company properly prepared to face such a challenge. Even with a decreasing imports volume, the company’s foresight allowed it to retain all of its

pandemic has derived from emergencies and complex shipments, the kind of conditions that bring the best out of Dietrich. “Opportunities arise from crisis or desperate situations, and it’s about making the most out of it,” Schoberth emphasized.

personnel, which became subject to telecommuting as much as possible even before the local government’s order to quarantine; in fact, employees lacking any of the resources to

Ka r l H e i n z D i et r i c h Logistics cor porate headquar ters, in Ger many

work from home were furnished and enabled by the company to perform in the work from home modality. The psychology department in the HR area has fulfilled its role neatly in

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Dietrich Logistics

Skilled, specialized staf f tak ing ca re of eve r y deta i l i n the logistics industr y

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December 2020

Supply Chain


Supply Chain

WHAT’S NEXT? STABILITY AND NEW CLIENTS In spite of everything the pandemic implies, Dietrich Logistics closes 2020 in Mexico maintaining stability and its structure, controlling costs where possible. Keeping up stability is one of the main goals for 2021, a year bringing uncertainty in most sectors, a year which may result in a search for survival for many businesses.

FOUNDED:

According to Schoberth, maybe

1945

by mid-2021 the light at the end of the tunnel will shine, offering much needed ease and relief. “This year had already brought significant changes after the new system’s deployment. There are things to improve, new business relationships were accomplished and we could offer support in critical situations. We’ll benefit from all of

(in Germany)

1999

(in Mexico) INDUSTRY:

SUPPLY CHAIN WEBPAGE: WWW.DIETRICH-LOGISTIC.COM

this,” finalized Kevin Schoberth, CEO for Dietrich Logistics in Mexico.

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