Aranwa Hotels Resorts & Spas | BBR - Brochure

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The most pleasurable stay

in Peru

The best services in hospitality blend with health and wellbeing through the acclaimed Aranwa Hotels Resorts & Spas property collection, delivering a unique concept in Peru

Produced by Jassen Pintado Written by Mateo Rafael Tablado Interviewee Rosana Martínez, CBO for Aranwa Hotels Resorts & Spas

Aranwa Hotels Resorts & Spas

eru has a lot to offer either as a leisure destination or for business trips. The growth of its hospitality industry displays the kind of recent developments that have attracted

the most singular way. Each hotel is different and intertwined with its location’s traits, beyond the general concept displayed at each Aranwa property, regarding service and wellbeing. Aranwa hotels have been recipients

investment from abroad since a

of accolades on many occasions,

few years back, in the same way

besides being listed among the top

domestic capital has been injected

ten hotels in South America and the

into the market, resulting in successful

world by Tripadvisor and World Travel


Awards users, and by Condé Nast

Among these relatively new developments, Aranwa Hotels Resorts

Traveler readers. The hotel chain belongs to Grupo

& Spas stands out as a collection of

San Pablo, the largest private

hotels offering the most attractive

healthcare network in Peru, with more

destination itinerary in Peru, blending

than 30 years looking after the people

the attributes of a boutique hotel along

of Peru, led by Dr. José Álvarez Blas.

the amenities provided by the best

“Working with a company within the

spas into a context of Peruvian culture

healthcare sector brings a different

and history, resulting in hospitality

perspective. Health and wellbeing are

services well above standards.

taken to the hospitality industry with

“Aranwa” means “legend” in Quechuan, summarizing the feelings


that Aranwa hotels can evoke in

high standards along with Peruvian and international cuisine,” said Rosana


Working with a company within the healthcare sector brings a different perspective. Health and wellbeing are taken to the hospitality industry with high standards - Rosana Martínez, CBO for Aranwa Hotels Resorts & Spas w w w.the b os tonb


Aranwa Hotels Resorts & Spas

Cu ltu ra l el ements on its i nte r io r s have cont r i buted to have A ranwa Cusco Boutique Hotel being named cit y patr imony

Martínez, CBO for Aranwa Hotels

right place at the right time”, Rosana

Resorts & Spas.

Martínez did not begin her career



in the tourism sector, but still within related activities. Martínez earned a Bachelor’s degree in Translation and Interpreting from Ricardo Palma

and outstanding career in the

University, in Lima. After working

hospitality industry, which at times

briefly in this trade, a friend invited

could be defined by “being in the

her to the sales department of PFA


(Pension Fund Administrator) and

decision, she was hired by the then

soon after she enrolled in American

known as El Pardo hotel (currently

Airlines, not long after she completed

belonging to the Doubletree by Hilton

her training in the USA, she decided to chain) as a sales executive, and work within the tourism industry, but

afterwards she arrived at Antigua

not precisely onboard a plane.

Miraflores Hotel, where she took on

“The service provided in an airline

multiple duties with the property’s

is also applicable to hospitality,” the

opening as a starting point. After

executive said. After making this

Antigua Miraflores, Martínez was

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Aranwa Hotels Resorts & Spas

hired by the property who would


In Oro Verde, Martínez was in

later become Oro Verde hotel, which

charge of serving important foreign

currently hosts Swissotel Lima,

delegations for global and regional

where for more than a decade her

summits with heads of state,

career developed into more important

monarchs and also professional

positions, from being Sales Director

sports teams, besides the everyday

to Sales Manager, until becoming

chores her position entailed. Little did

Chief of Sales, taking part in the

she know this was the setup for an

executive board.

upcoming challenge.

September 2021


While in a sabbatical between

properties in Vichayito and in the

2007 and 2008 to complete a Master

Sacred Valley when Martínez joined

in Business Management at the St.

the company in January 2009 to

Ignatius of Loyola University, the

lead the expansion to Cusco, Colca

alumni relations department at the

and Paracas.

university contacted Martínez to tell

“In Aranwa not only did I get the

her about an opening in a new resort

chance to contribute with my previous

chain for which she was the ideal

experience, but I have also learned a

fit. Aranwa had just opened with

lot from the different approach held

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Aranwa Hotels Resorts & Spas

A ranwa Pa raca s Reso r ts & Spa del ive r s a st ylish brand of wel lness to the Pe r uvian coast



by Grupo San Pablo, led by Dr. José

The property hosts 115 rooms, 30

Álvarez Blas and Gabriel Álvarez

of which are colonial-style suites,

Huiman, and along my great team

furnished according to that time

we’ve achieved positioning Aranwa

period and enhanced with Cuscan

as one of the most important hotel

art pieces. The Presidential, del Lago

chains in the country. I’m in charge

and del Río suites stand out as ideal

of the commercial area for the five

settings for special occasions.

properties and five years ago I also

Aranwa Sacred Valley is also

took on the Marketing department,”

host to the “Unno Spa”, one of the

Martínez explained. Besides the

largest in its kind in South America,

aforementioned, she has also

with a 26,900 sq ft area, recipient of

completed other courses to update

accolades such as the Best Spa in

her knowledge in different areas,

Peru in the 2020 World Spa Awards,

as required to run and manage the

being also nominated for 2021. Unno

Aranwa operation.

Spa offers 11 treatment rooms, three


hydrotherapy pools with different temperature, foot bath, Vichy shower, hyperbaric chamber, Inca sauna and

Wellness opened in October 2008. The other services that make this a praiseworthy spa. property is located in the Urubamba Valley -the Incas’ Sacred Valley- near the banks of the Vilcanota River. The land where the hotel was built

CONCEPT IN EXPANSION Once into the second decade of the

belonged to the Yaravilca Hacienda,

21st century, Aranwa has expanded,

from the colonial period, during

currently offering five destinations,

the 17th century.

all of them in Peru: Colca, Cusco,

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Aranwa Hotels Resorts & Spas

Our hotels share a much appraised Peruvian essence, which is mostly sought after by our foreign guests - Rosana Martínez, CBO for Aranwa Hotels Resorts & Spas

Paracas, Sacred Valley and Vichayito.

the executive declared.

The concept behind these five properties is the goal to achieve wellness and tranquillity in a place designed to generate a relaxing, comfortable experience

Downtown Cusco was the capital

As a collection of hotels, Aranwa

of the Incan empire and is currently

encompasses five properties, each

a must-stop destination in the road

with a unique personality in harmony

to Machu Picchu, and it also hosts

with its surroundings.

Aranwa Cusco, a five-star boutique

“Our hotels share a much appraised



hotel, considered the third best hotel

Peruvian essence, which is mostly

worldwide and second best in South

sought after by our foreign guests,”

America in 2020 by Condé Nast


Traveler magazine. The mansion where the hotel was built was designed as historical patrimony of the city of Cusco, and as such it’s considered a museum

and hydro massage tub. INTO THE DIGITAL AGE Aranwa Hotels Resorts & Spas finds itself at the forefront of digital technology, relying on

hotel, besides hosting unique art in

the necessary resources to ease

its facilities, which offers guests audio

online reservations and being

tours in English and Spanish.

supported by a semi-automatic

Among other amenities, rooms are

CRM and client support system.

furnished with an intelligent oxygen system, bathrooms with electric underfloor heating, Scottish shower

CLOSE TO SUPPLIERS The supply chain at Aranwa Hotels

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Aranwa Hotels Resorts & Spas

Resorts & Spas is subject to a

furnished to serve its inhabitants.

thorough, detailed process as is every guest’s stay. The group carries a supplier

REACTIVATION AS A GOAL Among the goals set by Aranwa,

validation program, ensuring the latter

consolidation of domestic guests’

align with the hotel’s standards.

loyalty is thriving due to the COVID19

One of Aranwa’s main purposes is

restrictions, and since May 2021 the

to work with suppliers located in the

group has been directing efforts to

hotels’ surrounding communities, thus

attract foreign guests once again.

creating opportunities in each area,

Not everything depends upon

besides hiring and training staff from

Aranwa Hotels Resorts & Spas, but

these zones.

it should be noted that the group obtained the highest certification


in health and safety management

Through Grupo San Pablo, Aranwa

on behalf of the SGS global firm,

is involved in benefit and social assistance activities in areas such as

“International tourism will be

education, culture, science and arts

reactivating as countries reach a

for children and individuals in extreme

higher vaccination average, generating

poverty conditions.

confidence for travelers to arrive at

And in the Huayllabamba


specialized in compliance certification.

foreign destinations,” concluded

community, in the vicinity of Aranwa

Rosana Martínez, CBO for Aranwa

Sacred Valley, a medical post was

Hotels Resorts & Spas.



2008 INDUSTRY: Hospitality


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