MANUFACTURER NEWS
Vmoto’s new battery tech
Norton eyes expansion
DEALER NEWS
Another dealer quits Sheffield
Ignition Agencies adds to line-up
DISTRIBUTOR NEWS
Factory Agencies in liquidation
ACEM European market data
TRIED & TESTED
LS2 Vector II helmet rated
NMDA’s Spring survey: Honda and BMW rated best, Ducati and KTM refuse to take part. Full story page 14
HEAD OF CONTENT
Andy Mayo: editorial@dealernews.co.uk
FINANCIAL
Roger Willis: editorial@dealernews.co.uk
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Colin Williams: design@dealernews.co.uk
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Roger Willis; Dan Sager; Alan Dowds; Rick Kemp; Mick Duckworth; Adam Bernstein
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British Dealer News, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford EX39 3FH
Somerset-based distributor Factory Agencies Ltd, the former UK importer of Nexx helmets, NZI helmets, Forma boots, Macna clothing, Bagster accessories, and Five gloves, began voluntary liquidation proceedings on 9 August under the ownership of codirectors Nigel Davis and David Westerman.
The company, established in March 2011, had recently suffered multiple setbacks,
with the loss of two of its best-known brands. Nexx helmets moved its UK distribution earlier this year, to well-known Hampshirebased wholesaler Motohaus Powersports (BDN February), and the Macna clothing brand recently moved to Covec Distribution in Southampton (BDN June).
a total outstanding preferential creditor debt of £182,675.06.
Kirks, an insolvency practitioner based in Exeter, Devon, is overseeing the liquidation process. According to recent filings at Companies House, Factory Agencies has
IT WAS A VEHICLE emissions rule that finished off Sheffield for Matthew Gilder. His dealership in the South Yorkshire city – Via Moto – had been hit with many of the same problems as the rest of the industry in recent times: increasing costs and declining sales. Together with soaring energy bills and higher interest rates, the business was on the edge.
“They introduced a Clean Air Zone,” said Gilder. “All commercial vehicles were charged, so our deliveries were costing more, and that was the straw that broke the camel’s back. We had increased interest rates, especially on stock, which became a nightmare; mortgage costs and energy bills rocketed. So we had a combination of all that, plus the market was flat, and the manufacturers
had elevated ideas of what we could sell. It all put us in a very difficult position.”
Luckily, Gilder owned the Via Moto building in Sheffield, so he was able to sell it and downsize to smaller premises in Barnsley. He also took the opportunity to review the entire Via Moto operation to better suit the business conditions.
“To cut a long story short, we sold our building and looked for an alternative. We decided to downsize, so we parted company with Piaggio Group and decided to have a smaller operation, probably just selling used bikes. However, we’ve not come to a final decision on that. I still have CFMoto and Norton for the moment, and we’re focusing more on clothing and accessories; we’ll also keep on servicing bikes.
BDN’s attempts to contact the directors for comment failed, with the company’s communication channels disconnected, including phones, website, email addresses, and social media profiles.
Kirks 01392 474303
5 Barnfield Crescent, Exeter, EX1 1QT
“Our overheads are now a lot less, but it’s still a very tricky market. We’re doing better and have stabilised. I still have some Piaggio stock that needs to go, which is nearly done, and then we’re going to focus on what to do going into 2025.”
But Gilder reckons the headwinds he was facing aren’t getting any easier. “The new bike business is tough at the moment. There are a whole load of issues making it very difficult across the industry, and I don’t blame anyone for closing down or selling up because it is
pretty horrible. Manufacturers are pushing up prices ahead of inflation. They have to change how they work and let dealers work more flexibly.
“Right now, the market is down, at least 15% in my opinion. It’s not been good all year. Ask any dealer; it’s been erratic all year, and it’s never really got going. The weather has also had a massive impact. It’s been very hard for more than 18 months now. If they are not out riding their bike, they’re not getting it serviced or replacing it.”
With battery power still showing many serious downsides for use in high-performance bikes, motorcycle manufacturers are on the lookout for alternative fuels. Kawasaki showed one option off at the Suzuka 8-Hour endurance race event in Japan last month, with the first public running of its hydrogen combustion engine-powered H2SX machine. The bike looked good, in a space-age fashion, and certainly ran well around the Suzuka circuit.
As a massive engineering conglomerate, Kawasaki Heavy Industries has more access to hydrogen know-how than many other manufacturers: it makes spacecraft, an industry where hydrogen is vital for powering rockets. So it certainly knows all about the downsides of hydrogen, one of which is that it’s not very energy dense, so it takes up a lot of space as a gas, which is why the H2SX has massive panniers fitted with high-pressure gas cylinders. The alternative method, of storing it in super-cold liquid form, needs complex cryogenic equipment that would be impossible on a bike. Hydrogen also attacks many metals, including steel, causing cracking as the tiny gas molecules creep between the metal’s atomic structure and make it brittle. Leaks are, of course, a serious problem in terms of fire and explosion risks.
However, the biggest problem for mainstream hydrogen power is where to
get it. You can’t easily drill it out of the ground, so you have to make it either from fossil fuels, which is pointless if you’re looking to reduce carbon dioxide emissions, or by using renewable electricity – solar, nuclear, wind – to electrolyse water into oxygen and hydrogen. This is extremely wasteful in terms of energy, though: from 100kW/h of solar energy, you might lose up to 80kW/h in waste heat by converting water to hydrogen, compressing and piping it, then burning
the gas in an internal combustion engine. By comparison, using that 100kW/h to charge a battery in an electric car or bike via the existing electric grid could lose only 20kW/h in waste.
Cars are already on the way to battery power it seems, and if they’re not moving to hydrogen, there will be no supply network for bikes to use anyway. If there’s a way for hydrogen to become useful though, you would think firms like Kawasaki will be the ones to come up with it.
IT’S PERHAPS HARD TO BELIEVE, BUT the latest UK government figures show that drink-driving-related fatalities in 2022 were at their highest levels since 2009, with an upward trend (albeit of just 1%) for the second year running. Department for Transport data shows that between 290 to 320 people a year are killed in vehicle collisions where a driver is over the limit, with drink-driving involved in 17% of all deaths on the roads. The number of incidents involving drink drivers is now at its highest level in 15 years, and fatality statistics for 2022 are the largest since 2009. Overall, the government estimates that 6800 people were killed or injured
when at least one driver was over the drinkdrive limit, up 1% from 6740 in 2021.
The road safety charity IAM RoadSmart (formerly the Institute of Advanced Motorists) has called for more political and police resources to be dedicated to prosecuting drivers who take to the road after drinking.
The charity’s policy and public affairs manager, William Porter, said: “It is deeply concerning that drink-drive-related fatalities are at their highest level since 2009 and, worryingly, shows a dangerous upward trend for the second year running. IAM RoadSmart research shows motorists consider drink-driving to be the highest
enforcement priority for traffic police, with 45% of motorists considering it to be the top issue in our 2023 safety culture report.
“We strongly support the increase in frequency of random roadside breathalyser testing and additional resources for police forces to enable them to carry this out. Alongside this, more drink-drive rehabilitation courses will be a key part of tackling this issue, given the evidence that shows that those undertaking such courses are two-and-a-half times less likely to re-offend. Finally, the government should seriously consider reviewing and reducing the drink-drive limit in England and Wales [the limit is already lower in Scotland].”
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Learning to pass your bike test is a stressful job, as RideTo founder James Beddows discovered when he set out to get his licence back in 2016. But rather than just tut, whinge and complain to his mates in chat rooms online about it, Beddows set out to help those coming after him. He set up the RideTo website as a resource hub for training, later expanding it to include kit guides, bike reviews, insurance information and –of course – loads of practical knowledge and tips on taking and passing your test. The site also works with training schools, offering commercial partnerships to drive business to the school and the RideTo operation.
The website has been a big hit, and Beddows’ work has now been recognised by Triumph Motorcycles. The Hinckley firm has inked a two-year partnership deal with RideTo that aims to encourage more people to pass their full bike test, educate new riders, and promote motorcycling in general.
Triumph is promoting the partnership alongside its Ticket to Ride campaign, which offers new riders £500 towards one of its novice-
Platforms like RideTo provide an inclusive and welcoming environment for those eager to get into motorcycling, so this partnership was a no-brainer for us
Devron Boulton, Triumph UK general manager
friendly 660 Trident or Tiger models if they purchase the bike within a year of taking their test. RideTo is working with Triumph to collaborate on a range of new informative content, focusing on bike reviews, insurance advice, best-buy protective riding gear, security, and even basic maintenance tips.
Much of the work is online – but the first major job came in proper print format: the
RideTo New Rider Journal, released earlier this summer. It’s a smart hardback-sized 120-page book, with quality printing on premium paper, and is packed with useful info. And it’s not just for novices: even the old hacks at BDN Towers found plenty of nuggets of info within, including some wisdom from BDN contributor Alan Dowds.
Founder of RideTo, James Beddows, said: “We’re thrilled
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to have Triumph supporting our efforts to get more riders on two wheels. We’ve been quietly building a large audience and customer base over the last seven years, and this partnership marks a pivotal point as we look to take our platform and services to a wider net of new riders. Everyone should get a chance to try motorcycling, whether on a scooter for commuting or a big bike for fun. Teaming up with Triumph, we hope to inspire more people to see it that way too.”
Triumph UK general manager, Devron Boulton added: “At Triumph, we are fully committed to attracting the next generation of riders and encouraging the many benefits that riding a motorcycle can offer. Recognising that the journey from first ride to fully qualified can be daunting for people, we are keen to help overcome some of the barriers faced by new riders seeking to join our passionate community.
“Luckily, platforms like RideTo provide an inclusive and welcoming environment for those eager to get into motorcycling, so this partnership was a no-brainer for us.”
www.rideto.com
STEVE BRIGGS (ABOVE), THE founder and owner of bike security firm Pragmasis, has decided to shut down the business. The company has been facing financial challenges due to increased overheads and costs, aggravated by Briggs’ declining health in recent years. The plan now is for Briggs to move on and dedicate more time to managing the local Alvecote Wood conservation site.
Pragmasis, based in Tamworth, has built a strong reputation for manufacturing high-quality security products such as robust ground anchors, garage locks, and the innovative Anti-Pinch Pin, designed to secure a bike through a wheel or hollow swingarm axle.
Briggs said: “We’ve been experiencing financial difficulties for quite some time now. The stark reality is that we’ve been operating at a loss as overheads and costs have steadily risen. While the losses may not have been substantial, the continuous financial strain has taken a toll on us. We’ve scaled back our product range, implemented cost-saving measures, and explored various sales-boosting strategies.”
Briggs further revealed:
“I established the company with my wife in 2003, more than 20 years ago. Unfortunately, she passed away six years ago, and I’ve been battling worsening health. This is likely linked to long-term stress, exacerbated by my battle with Covid earlier this year. My team and suppliers have been incredibly supportive, but the combination of the cost of living crisis, the impact of Ukraine, along with Brexit and Covid, has been overwhelming.”
Despite the closure, there is some hope for the brand, as Briggs is in discussions with potential licensees who are interested in taking over the production of Pragmasis products. “We are exploring licensing opportunities where another company could manufacture some of our products under license. We welcome applications from established businesses, particularly those already operating in the security sector.” Interested parties can get more information at: info@pragmasis.com. Briggs emphasised that while winding down the business:
“We are still fulfilling orders and shipping products: once it’s gone, it’s gone!”
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£250K FOR DAY OF CHAMPIONS
THE ANNUAL FUNDRAISING EFFORT at the British MotoGP generated nearly a quarter of a million pounds for the Two Wheels for Life charity, which supports healthcare workers in Africa. Held on the Thursday before the racing, the day included a parade lap, VIP gala dinner and charity auction, with lots including a signed helmet from Marc Marquez, which sold for £4400. A very special lot from Triumph UK further bolstered the Day of Champions coffers: the firm auctioned an actual 765 Moto2 engine crankshaft from the racewinning bike ridden by Joe Roberts of the OnlyFans American Racing team. The chunky forged steel part, with rods and pistons still attached, sold for £3000.
HARLEY’S BACK AT MILAN
HARLEY-DAVIDSON HAS ANNOUNCED A return to the EICMA show in Milan this November after a five-year absence. The firm promises an extensive stand experience, with immersive exhibits celebrating its line-up and 121 years of history. “We are thrilled to be returning to EICMA. Harley-Davidson is more than motorcycles; it is a lifestyle brand with the community at its core, and EICMA is a fantastic opportunity for us to connect with our customers and other passionate enthusiasts,” said Kolja Rebstock, HarleyDavidson’s VP for the EMEA region.
ROMNEY MARSH BIKE SHOW
ONE OF THE FINAL CLASSIC BIKE meets for the season takes place in Kent on 15 September. The Romney Marsh Ride-In Show and Bike Jumble offers cash prizes for the best bikes on show, a free displayto-sell area, loads of trade stalls, and £15 Workshop Clear-out stands. The show takes place at Marsh Road, Hamstreet, Kent TN26 2JD; standard adult entry is £5. More info: www.elk-promotions.co.uk.
MAG WANTS CLARITY FOR BIKESAFE THE MOTORCYCLE ACTION GROUP (MAG) is seeking clarification about rumours that the Metropolitan Police is withdrawing from the national BikeSafe training scheme in London. The riders’ rights group has written to the mayor, Sadiq Khan, and the chair of the National Police Chief’s Council, asking for public statements that future funding for BikeSafe in the capital is secure.
Oxford Products is celebrating its bestever start to a year, with record sales claimed for the first six months of 2024.
Oxford MD Henry RiversFletcher said: “The story of 2024 is one of stability. Gone are the violent ups and downs of recent years. Our sales this year have been much more consistent, our stock management much more accurate, and our business practices much more disciplined – all enabling us to run the business much more efficiently.”
The firm’s chairman and founder, Alec Hammond, spoke to employees at a special get-together last month. “Like most businesses in the UK, if not the world, we have experienced some challenging, unpredictable, stormy times since March
2020,” he said. “But for those of us old enough to remember, there have always been challenges for the business: recessions, political upheavals, energy crises, financial crashes. We’ve seen them all, but we’ve always had the right people with the right ideas, the tenacity, the creativity, and the sheer willpower to turn adversity into opportunity and opportunity into success. And that is what makes us what we are.”
THE BATTLE FOR BIKE SALES CONTINUES TO heat up, with Yamaha now offering retail customers a 4.9% rate on finance, covering a broad section of its model range. The offer covers bikes as diverse as the XSR125, R7, Tracer 7, Ténéré, MT-07, and Tracer 9 line-ups. The rate is available on both PCP and Purchase Plan deals, with various options at the end of the deals and no minimum deposit. More info: www.yamaha-motor.eu.
Oxford has also outlined plans for more improvements, including a new canteen at the Witney HQ building, a dedicated helmet showroom, refurbished kit showrooms, and improved employee benefits. Subsidised private healthcare, flexible holidays, and enhanced professional development are all in the pipeline.
Oxford also held its first official summer Worldwide Distributor Meeting (WDM) at Witney, hosting customers from as far afield as Australia and New Zealand for new product launches. The next WDM takes place from 29-31 October, with the UK Dealer Days running at the company’s Witney headquarters throughout the first two weeks of October.
To book a place, contact: 01993 862300 or email: info@oxprod.com
IT IS IN THE NATURE OF A pressure group that it generally complains about things on behalf of its members. But the Motorcycle Action Group (MAG) has been praising, Oxfordshire County Council (OCC) for some recent bikefriendly road maintenance.
Veteran MAG member, volunteer for the Cassington Bike Night and local councillor John Broad, contacted the council requesting road repairs in advance of the annual Cassington event, which attracts upward of 7000 bikes. A dangerous trench in the Yarnton to Cassington road posed a significant risk to the thousands of bikers that would be attending the event.
“I attended the Cassington Bike Night planning meeting the week before the event,” said Broad. “And I noted a massive trench in the road that required dealing with. Because it worried me so much, I pulled on my councillor hat and contacted the OCC officer directly. Not only did they pull out all the stops to get the hole repaired, but they also filled
most of the holes all the way from Yarnton.”
Broad went out of his way to get the repair dealt with and, importantly, to thank the council after it completed the work. The OCC department engagement officer was clearly happy with the feedback.
“I have passed on your appreciation to our contractor, the works manager and the site gang who carried out the repairs,” he wrote.
“It was great news”, said Broad, “They did an excellent job, and getting such positive feedback is a real morale boost.”
MAG’s director of campaigns, Colin Brown, added MAG’s thanks for this excellent example of best practice.
Councillor Liz Leffman, leader of OCC, replied: “OCC filled in more than 30,000 potholes last year, but the work of our Highways teams often goes unrecognised, so it was great to receive a message from MAG thanking us for our quick response. I am delighted that we have been able to help make the Bike Night a safe and successful event.”
The National Motorcycle Museum (NMM), along with the Norton Owners Club (NOC), has released details of an important celebration of the legendary British marque. The event, dubbed “A Whole Lotta Torque About Norton,” will take place on 28 September and will celebrate the long heritage of Norton Motorcycles, both new and old.
The event boasts some interesting speakers. The firm’s current chief technology officer, Brian Gillen, will be there to talk about the latest from the Solihull factory, with some inside info about what's next from the firm. Veteran journalist Alan Cathcart will speak about the history of the John Player Nortons. And John Naish and Ashley Cutler will speak about Norton’s press history and Norton engineering respectively.
The museum will also fire up a selection of classic and modern Nortons, and the special day will feature other talks and demonstrations, with exclusive museum access from 9am to 5pm. NOC members can visit the museum at a reduced rate of just £5 (normally £15). More info is at the Norton Owners Club website: www.nortonownersclub.org.
The organisers of the NEC Motorcycle Live show in Birmingham are giving it a festive overhaul for this year. But despite the mid-November timing, that doesn’t mean a Christmas feel. Instead, the show aims to tap into the summer festival vibe that has been so successful for several events in recent years.
According to the organisers, visitors will have the chance to “immerse themselves in the exciting world of a two-wheeled festival – with no worries about the weather.” It centres around a revised Festival Zone with a new Blackhorse stage featuring a refreshed presenter line-up and show programme.
The cateering is being upgraded, too. One of the big successes at shows like the ABR Festival and the Bike Shed Show has been a wider variety of top-quality food and drink vendors, and Motorcycle Live is promising “gourmet delights from around the world: from classic British favourites to international street eats.”
The live element of the show is essential, and there are plenty of riding opportunities for show attendees. These include a new indoor Festival Trail Ride, with equipment provided by Arai, AGV, and RST. Visitors who prefer not to ride can enjoy various activities across the show, including
FOUR YEARS IS A LONG TIME IN MOST areas of life, but it’s perhaps not so long when you’re having to sort out the kind of problems that TVS inherited when it took over the Norton Motorcycles brand from the disgraced previous owner in 2020. Even without the miseries of Covid-19 and the Russian invasion of Ukraine and all their attendant cost-of-living knock-ons, fixing the many and varied headaches at the British-based bike maker has become an ongoing saga.
Sorting out legacy customers (arguably not the responsibility of the new proprietors), resolving issues in the existing line-up of bikes, and addressing the limited future of the air-cooled twin and V4 powertrains has, it seems, been a bigger job than expected (and an expensive one: the firm says it’s spent £2.3m re-engineering those old designs alone). That all comes on top of fundamental matters, such as building a new factory in Solihull.
Now, though, it looks like Norton is seeing light at the end of the tunnel. The firm hosted a presentation at the recent
Goodwood Festival of Speed, where senior figures outlined plans for the road ahead, including a pledge for six all-new models in three years, starting in 2025, and an expanded global distribution network targeting the US, Germany, France, Italy and India. TVS has also earmarked £200m for product development, R&D, expanded facilities and new engineering technology.
Addressing Festival of Speed attendees, Sudarshan Venu, managing director at Norton parent company TVS, said: “Our vision, commitment, and investment in the Norton Motorcycles brand are entering an exciting phase. We look forward to sharing that with motorcyclists across the world.”
Norton’s newly appointed executive director, Richard Arnold, went on to discuss the future of the brand, including its stance on the world stage. “Norton’s heritage is vast and plays a key part in our development as a global brand,” he said. “It’s important for us to prioritise our customers, both in the present and the future, not only with new bikes but also with every touch point of the Norton
high-octane stunts by world recordholder performers, freestyle MX shows and live music.
The show also promises wall-towall new bikes, with more than 100 exhibitors confirmed, including all the major manufacturer brands. In addition, there will be special custom and classic areas and some special race bikes on show.
Motorcycle Live, sponsored by Bikesure Insurance, runs for nine days from 16-24 November at the NEC, Birmingham. More information, including details on applying for free trade entry tickets, is available at www.motorcyclelive.co.uk.
experience. The products currently in testing and development are incredibly exciting. Bikers around the world will love to ride them and love to own them.
“I am looking forward to expanding their availability to dealers in new territories and connecting with bikers to share the Norton journey.”
Enfield has worked hard in recent years to improve the quality and reliability of its machines. And the results have been impressive, as the most basic comparison between a 2004 Bullet and a 2024 Meteor shows.
The firm is now underlining its commitment to that quality with a new global Borderless Warranty, which gives its customers factory-backed support across the 3000-plus official Royal Enfield service centres in more than 70 countries worldwide.
Royal Enfield says it’s making the change to help riders who set off on globe-trotting
adventures on machines such as the new Himalayan 450.
Commenting on the launch of the new programme, Yadvinder Singh Guleria, Royal Enfield’s CCO, said: “At Royal Enfield, we are dedicated to fostering a vibrant global community of riders who share our passion for exploration and adventure. With the introduction of the Royal Enfield Borderless Warranty Programme, we aim to redefine the customer experience by offering unprecedented levels of support and assurance to riders worldwide.”
More info: www.royalenfield. com/borderless-warranty.
UK distributor Ignition Agencies has acquired two more product ranges. The Oxford-based firm is now responsible for the Racer brand of riding gear from Austria and the Lampa range of hard parts from Italy.
Racer has made its name over the past four decades with premium gloves aimed at track and sport riding, as well as road use. The firm also produces jackets, boots, base layers, and other riding gear using premium materials such as Gore-Tex, Kevlar, Primaloft and Polartec.
Alongside the Lampa accessories line covers security, styling, lighting, electrical, and workshop
parts, with a 400-page catalogue of products. The Viadana, Italy firm has been producing accessories since the 1960s, and Ignition will offer the full range.
For more information contact 01865 965053 or info@ignitonagencies.co.uk ; www.ignitionagencies.co.uk
Dealer attitudes favour Honda and BMW, but Ducati and KTM decline to take part in latest NMDA survey
The National Motorcycle Dealers Association (NMDA) represents franchised motorcycle retailers in the UK and the NMDA’s Dealer Attitude Survey (DAS) evaluates the relationship between franchised motorcycle retailers and manufacturers across the country. It’s an important indicator for understanding the complex dynamics between retailers and their manufacturers.
The spring 2024 survey was conducted throughout June. Dealerships responded to questions about key aspects of their business relationship with their respective
motorcycle manufacturers. The survey received a response rate of 26%, down from 29% in the previous edition. Results included data from nine brands. However, Lexmoto’s responses did not meet the minimum threshold required for inclusion, and Ducati and KTM chose not to take part in the survey.
Honda claimed top spot in the highest overall manufacturer rating (question 25) with a score of 7.44, slightly ahead of BMW, which finished a close second with 7.42. In the previous spring survey edition, Honda ranked only seventh. Triumph, last year’s clear leader, fell from overall first place in the spring 2023 NMDA survey to fourth, suffering a 35% decline in its score from 9.5 to 6.2. Piaggio Group again recorded the
lowest rating, with a score of 1.8.
The spring 2024 DAS saw all questions score lower on average than the previous 2023 edition, with a score of 5.0 compared to a 6.3 average score last year.
y Brand support, warranty policy, brand images and technical support retain high scoring throughout
y There are clear and consistent concerns from the survey about the industry’s transition to EV
y The survey highlights a significant fall in dealer satisfaction and confidence relating to profit return (-27.6%) and future profit returns (-22.6%) This has impacted on the overall franchise values, which also fell by 20.6%
Symon Cook, head of the NMDA, commented: “In this edition of the Dealer Attitude Survey, we are pleased to continue our partnership with data analytics firm Metryx, which has presented the data clearly and concisely while providing storyboards detailing noticeable trends
across several editions of the NMDA DAS. This survey offers an in-depth overview of satisfaction levels within the motorcycle retail sector, focusing on key business areas that impact relationships with manufacturers.”
NMDA chairman Philip Youles said, “It’s disappointing that both Ducati and KTM chose not to participate in this survey, suggesting a lack of concern for their dealers. Engaging with customers is crucial for business improvement, and it is shortsighted for any manufacturer to ignore feedback from its network.
“The current trading environment is challenging, highlighted by the recent closure of Street Bike in Birmingham. Sadly, more dealerships might face similar difficulties this year amidst all the current uncertainty. Nevertheless, let’s remain optimistic. There is still demand for motorcycles, and we continue to make sales despite the negative conditions.”
For further information or for a detailed copy of the 2024 survey, contact 01788 538399; enquiries@rmif.co.uk; www.rmif.co.uk/en/nmda.
FOR A MORE COMPREHENSIVE overview of how bike franchises are assessed by their dealers, BDN has added together the scores from the entire survey to give an overall ranking.
In the latest survey BMW once again ranked top, a position it has held since 2022. But this year, instead of Triumph claiming its regular second place, it is Honda that prevailed by leaping up the table. Honda was the only manufacturer
to improve its score for every question, whereas Triumph was the only one to score lower for every question – although Royal Enfield ran it close by only improving in one.
At the lower end it is no great surprise to see Piaggio propping up the table. Its dealers remain resolutely unhappy about pretty much every aspect of their relationship with the brand, giving it a lower overall score than last year.
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Trike Design, one of the few custom three-wheeler constructors in the UK, is up for sale. Proprietor Martyn ‘Hank’ Hancock (67) is having to retire and put the long-established Caerphilly-based business on the market due to health issues, including arthritis.
“The limited company can be bought lock, stock and barrel for £50,000, which includes the overdraft,” Hank told BDN. “When I announced the sale, people posted complimentary comments about us on social media, an example being a customer who’d had three trikes of ‘exceptional quality’ built here”.
Most have been Harley-Davidsons, but Yamaha, Victory, Indian and Triumph bikes have also been converted. In 2021, Triumph Motorcycles donated a 1200cc Bonneville to be extensively modified for disabled Falklands veteran Simon Weston. The charitable project was masterminded by Triumph-associated industry figure Norman Hyde, who took care to choose a business with a sound reputation. Another feather in Trike Design’s hat was the 2-litre Harley trike that Hank rode in the 2012 Paralympics closing ceremony.
“It was seen by millions, and I got calls
Valencia Victory in Spain.
Some trikes have been designed and built from scratch. Hank remembers a challenging project built around a Jaguar V8 power unit that required collaboration with a company specialising in rally car set-up.
Robin Davies, the chassis expert at Trike Design, who also has a background in rally car preparation and has the motto, “If it doesn’t exist, we’ll make it”, focuses on developing a formula for laying out geometry and suspension. The two have been working together for 44 years.
“That’s longer than most marriages,” jokes Hank, whose wife Heather is company secretary. He believes the enjoyment of motorcycling with an increased feeling of safety in modern road conditions is a major reason for customers adding a third wheel.
“It’s a simple fact that trikes don’t fall over,” he says. They are also ideal for dedicated bikers with disabilities who can’t go solo riding, and the Simon Weston Triumph exemplified how controls can be adapted for severe physical restrictions. Trike Design is a National Association for Bikers with a Disability (NABD) Gold Affiliate. Their best seller is the Brooklands Sport model, which can incorporate a roomy rear luggage box.
According to Hank, modifications and repairs to trikes built elsewhere are carried out ‘quite often’, and the shop offers a specialist service for custom and cruiser two-wheeler owners. With full workshop facilities, it’s also a local destination for general repairs, tyre sales, and a steady flow of MoTs dealt with by staffers Aaron Perrott-Douglas and Paul Hughes.
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20TH CANNONBALL BIKE RUN
ORGANISERS SAY THE 2024 CANNONBALL
Bike Run event was a big success, with 43 riders from a dozen countries around the world riding a 2000-plus mile course over eight days. The route through Czechia, Slovakia, Hungary, Romania, Bulgaria, and Greece marked 20 years since the inception of the rally/time trial event. The 21st Cannonball Run will take place between 7-14 September 2025, more info: www.cannonballbikerun.com
IVENDI REAL TIME ANALYTICS
IVENDI’S NEW REAL TIME ANALYTICS
software allows dealers to track online customer interactions with their bikes for sale in real time. The tool provides insights on views, finance quotes, checks, applications, and the number of days in stock. This information can help dealers make informed decisions on stock purchasing, pricing, online presentation, and financing offers. Real Time Analytics is being offered free to users of iVendi’s Convert product. For more information visit: www.ivendi.com.
BRISTOL BIKE NIGHT
FOWLERS OF BRISTOL’S FINAL BIKE NIGHT is set for the first Friday in September. The event, which has run all summer, has become a major draw in the South West. It features a DJ, food and drink, raffle prizes, and more. Entry is free, and the event runs from 5.30 to 8.30pm at Fowlers, 2-12 Bath Road, Bristol BS4 3DR.
BMW HELMET OFFER
THERE ARE PLENTY OF promotional deals out there on bikes at the moment. And now BMW has turned to its kit line-up, with a tempting trade-in deal on a new BMW Motorrad helmet. Customers can bring any old lid they like, with no restrictions on age or brand, and will get a £150 discount off the price of a new BMW helmet. Dealers will retain the trade-in lid for destruction. The offer applies across the range, from the £620 M Pro Race full face lid to the £590 System 7 Carbon Evo and £575 GS Carbon Evo adventure helmet. Full terms and conditions at: www.bmw-motorrad.co.uk.
With the general election now a distant memory, a new Labour government installed, and a budget in the autumn, many are concerned about how the Starmer government will reform tax.
During the pre-election run-up, Labour committed to not increasing VAT, income tax, or national insurance and said the same for corporation tax. However, that doesn’t mean that individuals won’t pay more tax through fiscal drag as pay rises take them into higher tax bands that haven’t risen in line with inflation.
However, the media widely leaked that Labour would move to apply VAT to private education despite the potential for increasing the burden on the state sector as parents remove children from private schools. Labour also said it would remove the preferential tax status that non-domiciled taxpayers (taxpayers claiming to have a permanent home outside of the UK) benefit from. But in other areas, the party was generally silent. So what else could Labour bring in – what do taxpayers need to start planning for?
London-based chartered accountants and tax specialists Saffery commented: “Labour made no promises on capital gains tax (CGT) in its manifesto,” although during the election campaign, it did guarantee that those selling
their primary home would not pay CGT.
Labour’s refusal to rule out raising CGT has made it easy for Saffery and others to speculate that it will be increased.
Inheritance tax (IHT) is another potential target for a cash-hungry government. While there was conjecture that the last Conservative government would cut or abolish IHT, it never happened.
Labour has gone on record saying that it would stop using offshore trusts to avoid IHT. But that’s niche and only applies to the seriously wealthy. The risk of significant reform with changes to agricultural and business property relief is of greater concern, making them less generous to those passing on a business.
This is something that City lawyers Farrer & Co. highlighted. It noted that “an increase in the headline rate is possible – although perhaps less likely” and that “there is likely to be a consultation announced on changes to inheritance tax as part of the budget.”
The firm anticipates potential changes in the taxation of gifts made by individuals, with gifts being subject to tax at the time of gifting, rather than when the donor passes away within seven years of making the gift.
And on pensions, investment manager Rathbones thinks
that Labour could make tax relief on pensions less generous. It said: “Having originally planned to reinstate the lifetime allowance, Labour has since U-turned” and that it might restrict how much tax-free cash can be withdrawn from a pension.
Those in the energy sector are concerned about Labour’s plan to extend the Energy Profits Levy, increase it by three percentage points, and remove oil and gas company investment allowances. This could lead to reduced investments in the sector, making the UK more reliant on other sources for energy and potentially causing price rises.
Labour also plans to increase tax revenue by focusing on reducing tax avoidance. This includes more HMRC compliance activities, hiring 5000 additional staff, implementing more technology, making legal changes to deter tax evasion, and tightening tax avoidance schemes.
Lastly, it’s worth remembering that Labour is expected to publish a roadmap for business taxes, that, as Farrar explains, sets out “key policy details for the expected five years until the next election with the proposed aim of helping ‘businesses to plan investments with confidence’.” Until that happens, everything is pure conjecture.
he people behind the Intermot Cologne bike show and other trade fairs have given their chief operating officer another five years in the role. Oliver Frese, who’s been in the job since 2020, will stay at the company
“Over the past few years, Oliver Frese has not only guided the Cologne event portfolio through the difficult phase of the Covid pandemic but has also introduced a new operating model in the
market-focused areas of sales, services and marketing communications”, says Gerald Böse, CEO at Koelnmesse.
“The development and expansion of highly attractive trade fair formats and concepts for Cologne is something that’s right at the top of my agenda for the coming years”, said Frese. “My aim is for Koelnmesse events to remain unmissable dates in the diaries for more than 50,000 currently exhibiting companies, but to also make
them the place to be for new exhibitors and partners.”
Intermot has changed its event date to 5-8 December, for 2024. More information can be found by visiting: www.intermot-cologne.com
pteven UK, a mechanical breakdown warranty specialist, made a series of changes to its retail sales team over the summer as part of an overall restructuring and expansion. James Barr joined in August as head of national programmes after four successful years at AutoProtect Group. He brings with him extensive B2B and B2C sales, marketing, and commercial experience and a background in developing and growing sales teams.
Luke Saunders, who has taken on the role of regional sales manager (South), was promoted from within the firm. Saunders’ previous role was as Opteven UK’s sales strategy and customer services manager; Nazir Haq, who joined the company after a variety of roles in the automotive industry,
Damien Keegan has been appointed to the newly-created role of dealer group manager. Keegan was most recently head of sales at GardX Assure and brings with him 24 years of experience in automotive, retail, and manufacturing.
The new team reports to the retail sales and customer services director, Andrew Waite, who said, “We pride ourselves on the strong and collaborative relationships we have with our retail partners. Our new team members bring valuable knowledge and experience within the automotive sector and share a real passion for it. Whilst the individuals within
the team will now focus on their respective roles and objectives – the foundation of what we aim to deliver is service excellence and added value for our partners, whether large or small business customers.”
CAMBRIAN TYRES HAS added another exclusive brand to its line-up. The Aberystwythbased wholesaler has signed up Chinese tyre maker Kingtyre and will now be the exclusive UK importer of its radial bike and scooter tyres.
Kingtyre, which claims to be the only manufacturer of radial bike tyres in China, has a wide range of fitments which claim to combine superior performance with great value. It also has some unique products, including a monster 400/30 R18 K99 Custom rear tyre, as well as smaller fitments like the 100/80 17 front and 130/70 17 rear K66 Adventure tyres used on 125/250 machines. But it will no doubt be the K97 dual-compound sport-touring radials that will scoop up the bulk of the firm’s sales.
“We are thrilled to partner with Kingtyre to bring their cutting-edge products to the UK,” said Richard Hemingway, business development manager at Cambrian Tyres. “In today’s economic climate, there is a growing demand
among UK riders for better value without compromising on quality. Kingtyre’s innovative range perfectly meets this need, offering outstanding performance at a price point accessible to more riders.”
Cambrian says the first shipment of Kingtyre products is expected to arrive early this month, with a variety of sizes and specifications available. The firm is also committed to providing comprehensive support and expert advice to retailers and customers, ensuring a seamless introduction of Kingtyre to the market.
For more information about the new Kingtyre range, contact Cambrian Tyres on 01970 624004, rich@cambriantyres.co.uk or visit: www.cambriantyres.co.uk
Come and join our team!
We are currently looking to recruit a reliable, experienced parts assistant to join our friendly parts departments team. The ideal candidate will need to have: Good parts knowledge, be enthusiastic and keen to learn, a passion for motorcycles and have the ability to thrive within a busy parts department.
Pay dependable on experience.
Hours of work: 9am-6pm with a day off in the week.
21 days holiday increasing by 1 extra day every 2 years of service up to a maximum of 25 days plus Bank Holidays.
Workplace pension scheme, company vehicle. Immediate start.
To apply, please email a covering letter and a copy of your up to date CV to sama@frasersofgloucester.co.uk
Wanted for the following regions
South West & South Wales
South East & Home Counties
Midlands & North Wales
North & Scotland
Candidates should have relevant industry and sales experience, and a strong determination to succeed and may well be working in a similar Area Sales Manager role and looking to “spread their wings”.
We are offering a motivating commission on your sales regions monthly performance and full product training as required.
To apply please send a full CV and covering letter to info@ignitionagencies.co.uk
Please quote ‘Self Employed Sales Agent” and the region of interest in the subject header.
(All applications treated in strictest confidence)
Thirty years ago, back in 1994, rockers, bikers and members of the original 59 Club met up for a reunion to remember the iconic Ace Cafe, which had closed down 25 years before in 1969. That reunion led to the North London biker’s meeting place being reopened in 1997 by current Ace Cafe owner Mark Wilsmore, who has organised a weekend of 30th-anniversary celebrations, kicking off on 6 September, with a special Friday Bike Night event featuring music, food, drink, special guests, and more.
On 7 September, the annual Cafe Racer Ride Out departs at 10.30am to attend a special celebratory service and a Blessing of the Bikes at All Saints Church, Hanworth. A church service might sound strange for a bike meet, but the roots of the Ace Cafe culture lie in the 59 Club, a bike group founded as a local church youth club in 1959 by the late Reverend William
Finally, on 8 September, there will be a ride out from the Ace Cafe to Madeira Drive in Brighton to celebrate the legendary Ace Day event. The south coast event will feature more music, stands, displays, and prizes for the best bikes.
For more info on all weekend events at the Ace Cafe
THE NATIONAL MOTORCYCLE DEALERS ASSOCIATION (NMDA) has submitted its response to the Department for Transport’s consultation concerning motorcycles being allowed to use bus lanes by default. The DfT had asked for views based around two options: either allowing local authorities to continue making decisions on motorcycles using bus lanes in their areas, as they do now, or allowing bikes in bus lanes by default. Not unsurprisingly, the NMDA want the second option of default access.
“The NMDA strongly supports the option of allowing motorcycles to access bus lanes by default, as is the case with pedal cycles,” said Symon Cook, head of the NMDA. “The NMDA highlighted the key benefits of such a move: reduced congestion, enhanced safety for motorcyclists and other road users, and environmental benefits.
“Given the current patchwork network of bus lane access, establishing a national standard would make it much easier for motorcyclists and all road users to understand the rules. Additionally, the move would increase the accessibility and attractiveness of motorbikes as a viable alternative to a car, especially in urban areas.”
With financial editor Roger Willis
Glimmers of positivity for BMW Group’s motorcycle business proved hard to find in an especially dense 69-page sixmonthly results document. Its most extraordinary feature was the complete lack of any explanation for a dramatic profit slump on two wheels.
Revenue from the BMW Motorrad segment, compared to the same period in 2023, has fallen by 3.1% to £1.572bn. Related operating profit plunged, 30.8% down to a mere £182.4m. Operating margin dived to 11.6% from 16.2%. Net profit finished 31.2% lower at £128.3m.
The brand’s retail motorcycle and scooter output worldwide rose marginally by 0.2% to 113,072 units – precisely 201 more bikes plated. As you would expect, there was a bias towards Q2 when the sales season kicked in properly, equating to a 2.6% rise and 66,638 machines sold during April-June.
Typically, no broader details of specific Motorrad model performance or market destinations and penetration were forthcoming. Once again, that sort of information was reserved exclusively for the group’s much larger automotive segment.
A distinctly bland motorcycle-oriented statement simply referred to a stable demand situation: “where deliveries are predicted to increase slightly, owing to the full availability of models including the R1300 GS.”
For what it’s worth, BDN’s own resources leveraged through MCIA data identified a 0.9% increase to 5674 UK-registered BMW Motorrad products during the first half of this year. Barely a thousand of those were R1300 GS models, out-
Halfway through an increasingly difficult year for the major developedworld quartet of BMW, Ducati, Harley-Davidson and Piaggio, qualifying performance shortfalls had become name of the game
sold by swansong R1250 GS Adventure leftovers, according to our spies, probably on discounts. A replacement R1300 GS Adventure was announced just after the half-year report. Flagged as a 2025 model, its “full availability” isn’t on any imminent hymn-sheet.
Other than that, BMW peppered its text with dire qualifications. These ranged from “a volatile market environment in the first half of the year” through to “geopolitical tensions and trade wars having a sustained negative impact on market sentiment in general”. Ukraine, the Middle East and China were mentioned repeatedly too. But that pathetically feeble bottom line didn’t get a look-in.
€-£ currency translation at forex rates appplicable on 1 August
Among the four-strong membership of Volkswagen’s Brand Group Progressive upmarket portfolio, Ducati was one of three losers in half-yearly results to 30 June. Its revenue, profitability and worldwide retail unit sales volume were all on the back foot. At least VW beancounters in Wolfsburg spared no detail in their admission of its failings.
During the six months in question, Ducati’s turnover fell by 8.6% to £510.8m.
Resultant operating profit was a painful 21.2% down to £77.5m. Operating margin dropped to 15.1% from 17.6%. Global motorcycle deliveries to retail customers also sank by 8.6% to 32,098 units.
Within that, Scrambler sub-brand sales were 18.3% lower at 3528. The naked/sport cruiser segment spanning Diavel, Monster and Streetfighter models suffered a 22.1% decline to 8917. Sport sales – Supersport and Panigale superbike models – were 17.3% in arrears on 5478. Only dual/hyper products prospered, as the cash-cow Multistrada, DesertX and Hypermotard ranges rose by 11.4% to 14,175. The overall negative outcome was blamed on supply challenges and logistics issues. In particular, significantly decreased deliveries in China were an excuse. At least overall sales in high-season Q2 were firmer, 3% down to 19,711.
However, six-monthly total production remained pretty much stable, 0.1% up to 36,591 (just 40 additional motorcycles) compared to the first half of 2023. Star of the show was Multistrada-led dual/hyper, of course, climbing by 32.6% to 15,411. Scrambler dived by 27.1% to 4085, naked/ sport cruiser incurred a 10% loss at 10.503 and sport retreated by 14% to 6592. No doubt Bologna is relying on a healthy Q3 to suck up excess inventory.
Across the six months to date, Europe accounted for 64% of Ducati retail, a 2% increase. The USA took 12%, 1% down. Other regions also fell by 1% to 20%. China, including Hong Kong, flatlined year-on-year at a mere 4%.
Set in the wider Brand Group Progressive context, parent Volkswagen’s slice of revenue action fell by 9.5% to £20.1bn, with operating profit plummeting by 42%
to about £1.66bn. Overall operating margin slid to 6.4% from 10%. Audi cars were largely responsible for the worst, their profit contribution sinking to 59% (£993.7m) from 72%. Lamborghini was the solitary star, ascending from 13% to a plump 23% (£358.8m), while Bentley added 2% to 13% (£219.9m). Ducati’s aforementioned modest £77.5m actually represented 5%, an improvement from 3%.
€-£ currency translation at forex rates applicable on 25 July
Six months into its 2024 fiscal year, Harley-Davidson posted a modest overall turnover increase, but the bottom line shrank. Total revenue in the period grew by 3.8% to £2.62bn. The HDMC contribution from motorcycles and related products was 2.5% up to £2.205bn. Harley’s HDFS consumer credit and inventory funding arm added £399.8m, a 10.5% rise. The LiveWire electric bike spin-off wasn’t much help, though, with a 24.6% revenue decline to £8.7m.
Profitability was a less enticing story. HDMC operating profit fell by 17.7% to £339.9m. HDFS operating profit did better, thanks to a 6.7% lift to £97.6m – aided by higher interest income and a reduction in bad debt provisions. LiveWire booked an operating loss of £44.7m, worsening slightly from a £44m loss in the first half of last year.
Overall operating profit finished 14.7% down at £392.5m. Net profit attributable to Harley-Davidson Inc. as a whole was 6% lower at £352.9m.
Across the two quarters so far this year, HDMC has shipped 73,911 motorcycles to US domestic dealers, and shipments worldwide reached 107,332. These featured 64,701 touring machines, including trikes, 30,101 cruisers, 9057 bikes in the “sport
A SIZEABLE SUBSIDY BUNG, originating from swansong legislation framed by outgoing US President “Sleepy” Joe Biden, has landed on the mat at Harley-Davidson’s assembly plant in York, Pennsylvania. Democrat US Senator Bob Casey has secured $89m (£69.3m) in funding from the US Department of Energy to support Harley-Davidson’s LiveWire electric motorcycle production at York. The money comes from a Domestic Manufacturing Conversion grant programme. This is an Inflation Reduction Act (IRA) measure that supports domestic production of zero-emissions vehicles. The wildly mis-named IRA was created by Biden to encourage “green”
and lightweight” category and 3473 adventure tourers. In addition, LiveWire wholesaled 275 electric bikes.
Harley’s global six-monthly retail sales fell by 1.7% to 89,403. Within that, US domestic sales rose by 2.7% to 57,984. Canada was 6.5% down to 4339. The EMEA region, which means predominantly Europe, dropped by 5.4% to 13,279. AsiaPacific suffered a 14.2% decline to 12,356. Latin America boasted a 1.3% gain to 1445 – precisely 18 more bikes rolling out of some Brazilian showroom.
Concentrating on Q2 figures in an associated commentary, Harley-Davidson chairman and chief executive Jochen Zeitz said: “Despite a challenging market, we are pleased with our second-quarter performance, in which we grew our US share in a declining market, with notable growth of more than 11% in the important core category of touring. We continue to be focused on executing our Hardwire strategy and leveraging our innovation and product pipeline, while delivering on our cost and productivity goals.”
$-£ currency translation at forex rates applicable on 29 July
Behind promises of future recovery and some idle boasts, Piaggio Group’s halfyearly corporate results were generally grim. Consolidated Group revenue fell by 15.2% to £833.9m. Operating profit registered an 11.5% decline to £87.7m, although operating margin improved slightly from 10.1% to 10.5%. Pre-tax profit was 20.8% lower at £65.5m. Net profit sank by 19.6% to £43.9m.
Net debt stood at £343.6m on 30 June 2024, down from £365.5m on 31 December 2023. However, no comparison was made available of the net debt position on 30 June 2023.
manufacturing initiatives, and has nothing to do with inflation.
Commenting on this generosity, Senator Casey said: “In a world where demand for electric vehicles is only growing stronger, we have an obligation to ensure American manufacturers can compete on the international stage. Harley-Davidson is one of America’s iconic manufacturers, and this funding from the Inflation Reduction Act will ensure it will be able to continue leading the global market in the years and decades to come. I will always fight for investments that support a strong, clean economy and continue South Central Pennsylvania’s legacy as a manufacturing powerhouse.”
According to Casey, Harley-Davidson
In the first half of this year, Piaggio’s global powered two-wheeler sales volume dropped by 21% to 211,200 units, generating a revenue contribution of £663.8m – 17.5% in arrears on comparable turnover in the first half of 2023. That figure included £68.2m from spares and accessories, which was 3.9% down.
Piaggio Group claimed a 21.4% share of European scooter sales and 27.2% of the North American scooter market. Group chief executive Michele Colaninno also flaunted motorcycle market bragging rights for the Moto Guzzi and Aprilia brands, which he said had shipped a record 11,888 bikes into European dealers during Q2.
Colaninno’s broadly upbeat assessment of his company’s position appeared at odds with harsh reality. “Once again, Piaggio has reported very positive margins, in line with our targets,” he opined. “Our product strategy is proving correct, and our brands continue to strengthen well around the world.”
But there were some qualifications to this hubris flow. “On the markets, there was a slowdown, mainly in Asia and America,” he admitted. “For the rest of the year, we expect non-euphoric but recovering markets in some regions of south-east Asia. The Indian continent performed well and is expected to continue reporting improvements.”
And then delving deeper, Colaninno added: “The international political crises mean we have to take a prudent approach, since logistics and the current necessary destocking of world networks could lead to increased costs. The Group’s operational management has enabled us to improve productivity and our goal is confirming excellent margins in the second half, even if sales continue to decline.”
€-£ currency translation at forex rates applicable on 30 July
will use the bung to increase production of LiveWire-branded electric motorcycles, using an all-American supply chain.
He has a history of fighting for the York Harley facility and supported the Inflation Reduction Act, which included tax credits for individuals and companies manufacturing or deploying clean energy technologies to help lower costs and secure US energy independence. The IRA included a Casey-led provision of “domestic content” bonus credits for companies that use American steel, iron, and manufactured goods. And, last year, he ensured that LiveWire electric motorcycles assembled at York qualified for clean-vehicle tax credits in the IRA.
As you’d expect from the dominant global manufacturer, Honda’s motorcycle business hit the ground running in its Q1 results to 30 June 2024, beating almost every parameter in terms of growth. Revenue for the period climbed by 23.9% to £4.989bn. Operating profit was 23.7% up to £945.2m. But operating margin fell very slightly from 19% to 18.9%.
Worldwide unit sales volume rose by 13.2% to 5.062 million. Asian markets were the biggest contributor, rising by 13.1% to 4.275 million. Europe grew by 16% to 138,000. North America put on 10% to 132,000. Other regions taken together added 18.2% at 467,000. Only Japanese domestic sales let the side down, falling by 13.8% to 50,000.
Wholesale volume activity in Honda’s largest individual markets was led by its whollyowned HMSI subsidiary in India, increasing by 48.5% to
Apparently avoiding most of the geopolitical challenges hobbling their Western counterparts, the four doughty members of Japan’s motorcycle industry are storming ahead in latest quarterly and half-year results
1.414 million. Vietnam was 5% up to 531,000. The Astra Honda joint-venture with British conglomerate Jardine Matheson in Indonesia made a modest 0.6% advance to 1.122 million. Honda’s wholly-owned Brazilian manufacturing hub at Manaus registered 17.5% growth to 318,000. The Honda plant in Thailand – which is still afflicted by the throes of an economic downturn – was the only disappointment, with sales falling by 10.2% to 355,000.
Honda is still absolutely confident about its full-year forecast targets set at the beginning of April. These anticipate total annual volume rising by 5.2% to 19.8 million units – potentially within reach of 20 million.
Asia should deliver 16.905 million. Among developed markets, Japan is expected to hit 200,000, North America 480,000 and Europe 475,000. Other regions are flagged for 1.74 million.
-£ currency translation at forex rates applicable on 12 August
The powersports and engine division of Kawasaki Heavy Industries didn’t seem too bothered by a tame opening gambit for its new 2024/25 fiscal year, because some bold forecasts were attached. Team Green’s Q1 revenue barely moved, just 0.6% up to £766.3m. An increase in motorcycle shipments was offset by a temporary decline in off-road vehicle sales, due to
a US market recall for the Mule Pro 1000 series. This has now apparently been completed. However, quarterly operating profit was shabby, 19.6% down to £61m. Deterioration was blamed on higher fixed costs. Operating margin slipped from 9.9% to 8%.
In the three-month period, turnover from motorcycles destined for developed markets rose by 20% to £323.8m. Significant wholesale shipment volumes were a 4.5% rise to 23,000 units in North America and a 16.7% increase to 21,000 in Europe. Japan’s domestic sales fell by 14.3% to 6000. Total volume was 6% up to 53,000. The fate of “others” referred to Australia, where volume halved to just 1000 units.
Motorcycles for emerging markets yielded a 16.4% turnover improvement to £124m. Related wholesale shipments amounted to 63,000 units, growing by 40%. The Philippines stood out, with volume 62% up to 47,000. Indonesia almost doubled to
It's been something of six-of-one, halfa-dozen-of-the-other across European motorcycle markets over the first half of the year. France and Germany both experienced moderate drops in the number of PTW registrations, but Italy and Spain both achieved modest gains over the six month period.
Total motorcycle registrations across the five largest European markets (France, Germany, Italy, Spain and UK) rose by 1.7% to 610,757, compared to
600,810 for the same period of 2023.
In comparison to the relatively static motorcycle market, moped registrations in the six largest European markets (Belgium, France, Germany, Italy, the Netherlands and Spain) had a torrid time. Total registrations, at 84,666, were down 15.1% compared to the 99,772 sold in the same period in 2023. These disappointing figures come on top of a 24.5% reduction in moped registrations from 2022 to 2023.
Commenting on the figures, Antonio Perlot, ACEM secretary general, said: “Data for the first semester of 2024 confirm long term trends, with growth for motorcycles (an increase of 22% since 2019) and a reduction in moped volumes (a decrease of 29% since 2019), partly due to a transfer to light motorcycles. Overall, registrations reflect European citizens’ continuously growing interest in powered two-wheeled mobility, for urban and leisure usages”.
A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 16 August. BDN financial editor Roger Willis reports
Wall Street stocks recovered rapidly, wiping out remaining losses from the acute selloff in August’s first week as American recession jitters evaporated. Market indices all made firm gains, headed by a muscular 5.3% surge from the tech-heavy NASDAQ Composite. Blue-chip S&P 500 action and the Dow Jones Industrial Average respectively closed 3.9% and 2.9% up. S&P’s MidCap 400 added 2.6%.
Among generally positive motorcycle-related shares, only Energica electric superbike parent Ideanomics blotted its NASDAQ copybook, sinking dramatically on both weekly and monthly movements. Investors easily shrugged off “woke” accusations against Harley-Davidson from farright Trump supporters, the company’s stock rising above the 36-buck marker.
A thoroughly positive mood swing in the US soon lifted European market indices too. Frankfurt’s Xetra Dax rose by 3.4%, the Borsa Italiana FTSE MIB in Milan put on 4% and Austria’s Weiner Börse ATX boasted a more modest 1.8% increase. However, motorcycling trends were mixed. In Teutonic territory, BMW advanced but both Volkswagen and KTM parent Pierer declined, the latter quite sharply. Further south, Piaggio prospered.
The Japanese followed US enthusiasm and the Nikkei 225 stock index on a TokyoOsaka axis went ballistic, leaping upwards by an extraordinary 8.7%. Some amply rewarded quarterly results from the likes of Honda, Yamaha, Suzuki and Kawasaki were typical market boosters. But news that Japan’s deeply unpopular prime minister Fumio Kishida had decided to fall on his sword was also widely applauded by investors.
Strong Q1 results from Norton parent TVS Motor and Bajaj Auto failed to energise investors. Mumbai’s S&P BSE Sensex and NSE Nifty 50 indices struggled for traction, managing only respective weekly gains of 0.9% and 0.7%. Both motorcycle market leader Hero and Royal
Enfield parent Eicher suffered losses – Hero down by 1.5% and Eicher by 0.3%.
India’s entire medical profession going out on strike, over the government’s slow response to the rape and murder of a hospital doctor in her work place – by a security guard who was supposed to be protecting staff – was largely responsible for this febrile atmosphere.
Shanghai’s SSE Composite and the bluechip CSI 300 indices barely dragged themselves off the floor as a broad swathe of Chinese equities fell, after official data highlighted slowing loan growth to manufacturers eager to invest in export activity. Stock prices for China’s ten listed motorcycle producers declined without exception.
Europe
Japan
India
China (yuan)
SALES FIGURES FOR FULLpower battery-powered bikes are still a big concern, but American electric specialist Zero Motorcycles, is continuing to upgrade its model line-up. It’s just released the 2024 versions of the SR roadster and DSR dual sport bikes, which now come with a new powertrain, more kit and updated styling. Zero promises more performance and range from the bikes and offers the stats to back that up. The DSR weighs in at 242kg and boasts a 155-mile urban range (or 100 miles on longer open road journeys), while the 223kg SR roadster claims a 162-mile urban range and 102 miles out of town.
Both bikes are available in A2 licence form or derestricted for full licence holders. The new motor and battery setup peak at 70hp, with 103ft-lb of torque, and the bikes can be fast charged in under 90 minutes from empty.
Prices start at £16,200 for the 2024 SR and £17k for the DSR, with a five-year unlimited warranty on both the battery and the bike. www.zeromotorcycles.com
Ducati held its World Ducati Week event last month at Misano, Italy. But the week before saw a slightly smaller – but no less interesting event –at the World Circuit Marco Simoncelli. Leading electric urban bike maker Vmoto, has held its annual Pro Day at Misano for the past few years, and BDN’s Alan Dowds was there for the 2024 event.
The firm’s main European importer, based in Italy, has a strong relationship with both Ducati and the Misano circuit. So, the event had a strong Bolognan feel, with a full grid of red V2 and V4 machinery, and a sprinkling of Ducati race stars out for a
blast, with some instructing. Vmoto dealers, importers, customers and guests took to the circuit for a super-hot 35°C trackday on day one, followed by an evening of good food, beer, and special guests, including Vmoto ambassador Jorge Lorenzo.
The second day was all business, though. Despite its success in the sector, Vmoto is aware that the electric bike industry still has plenty of work to do. It’s launching all-new product such as the 125cc-equivalent Stash bike, and is also moving its battery tech to a new generation. For 2025, the firm will offer a new battery design, using bigger cells, that will give more
power in a smaller, lighter package, with faster charging, and a new industry standard charging socket – as used on electric cars. That will allow Vmoto owners to charge on the growing public network of outlets, rather than being stuck with a bike-specific charger setup. There will be a crossover period when buyers can choose the older battery setup for a lower cost, but the plan will be to move over to the new tech completely.
Vmoto also offered an interesting comparison at the circuit’s ‘mini-Misano’ go-kart track. It had a lineup of learner-legal 125 petrol bikes to ride alongside its battery-powered units. I tried
out a Benelli Leoncini 125 against a Vmoto TC Max, and the electric machine was a clear winner in terms of the drivetrain. Where a restricted, Euro 5+ 125cc engine has a rather wheezy power delivery, the electric scooter has instant, torquey drive off the line. Add in the need for gearshifts on the petrol bike –not always the smoothest on budget 125s –and the TC Max felt quicker, smoother and sharper. The Benelli is cheaper of course and doesn’t have the range/ fast charging issues of the Vmoto, but the comparison was still illuminating.
Vmoto is aware that the electric bike industry still has plenty of work to do
impressed by its performance. It’s Vmoto’s first motorcyclestyle machine, featuring a central motor and chain final drive. The bike delivers brisk performance, with sharp, instant drive and a top speed well in excess of 70mph when I took it for a ride down the A3. In urban areas, it excelled with its super-slim profile, low seating position, strong, instant drive, good brakes, and safety features like ABS and traction control.
Vmoto remained at Misano for the World Ducati Week, where it served as the official electric scooter supplier. The limited-edition Citi scooters, with the license plate number WDW 2024, were on offer for customers to test and buy at the Vmoto Store situated in the iconic Misano World Circuit Square.
The 2025 Vmoto Stash arrived too late for the Misano event, but I managed to secure a test ride on one of the first bikes that arrived in the UK. I spent a few days riding the bike around South West London, and I was
The bike boasts decent specifications, including Pirelli tyres, a radialmount four-piston front brake caliper, and USD front forks. However, the suspension is a bit harsh, and there was a clunking sound over potholes.
It’s packed with equipment, including a colour dash, smartphone app, cruise control, three power modes, and keyless ignition. The single non-removable battery claims a range of around 90 miles, though I could use up half the charge in 30 miles on one flat-out A-road blast. Sensible daily use should bring the range closer to the claims.
The Stash, named for the storage space under the ‘fuel tank,’ is priced at £6299. While expensive for a basic 125, it has to be tempting for a technophile urban commuter. vmoto.co.uk/bike/stash
BARCELONA-BASED ELECTRIC OFFroad bike firm Stark has announced its first month of EBITDA (earnings before interest, tax, depreciation, and amortisation) profitability and a new revenue record. In June 2024, four years after launch, the firm notched up €10.4m in revenue in its first profitable month.
Anton Wass, CEO of Stark Future SL, said, “Reaching EBITDA profitability ahead of our forecast is a monumental accomplishment. It showcases our team’s dedication, strategic vision,
E-SCOOTERS ARE STILL illegal for use on public roads in the UK. But many industry observers expect legislation will change to allow the use of e-scooters on the road when the next Transport Bill comes before parliament (whenever that is).
Urban mobility specialist Yadea is getting ahead of the game by partnering with Danish company Witt to distribute four new e-scooter models in the UK, selling them through Selfridges, Amazon, Ride and Glide, and Smartech. The new scooters range in price from the £599
and the strong market demand for our innovative products. This milestone validates our sustainable business model and propels us further on our mission to revolutionise the motorcycle industry.”
The company has captured headlines with its high-performance batterypowered motocross bike technology and has attracted investment from firms such as Royal Enfield. It has also announced that it will be releasing its first road-legal bikes in 2025.
or contact
July 2024 battery-electric registrations fell by 14.9% to just 331 units. Overall PTW market share for electric products fell to 3.6% from 3.9% in July last year.
of the Bikesure Dealer Scheme:
• Specialist SchemesMulti-bikes, 125cc & Scooters, Classic Bikes, Electric Bikes, Plus much more
• Dealer point of sale supplies provided
• Dealer Support Team on hand
• Referral Payments made to you monthly
As ever, the up-to-11kW mobility sector was dominant. Within that, up-to-4kW moped volume shrank by 29.3% to 111 units. The best-seller accolade went to 15 samples of SurRon’s Light Bee, closely pursued by 14 samples of the Lexmoto Cypher. The 4-11kW bracket aligned with 125cc and A1 licence equivalence delivered a better performance, with volume only falling by 2.9% to 202 units. A 61-strong phalanx of Maeving's new
RM1S motorcycle claimed best-seller status. Beyond that, headcount higher up the power range was virtually non-existent. The 11kW-plus up to 35kW slot was “filled” by a solitary Mahindra Treo motorcycle. Over35kW products were represented by a similarly solitary Zero SR/F ZF 15.6 motorcycle. The Exempt category flatlined on a dozen machines. Eleven of these were 2.5kW Electric Motion Epure Factor-e products. An additional four bikes were unidentified.
For the seven months of 2024 to date, battery-electric registrations are 2.4% down to 2258. Market share stands at a mere 3.2%.
MANCHESTER POLICE ARE cracking down on the use of motorcycles, e-bikes, and quad bikes for anti-social purposes, both on- and off-road, saying there has been a notable increase in incidents involving these vehicles being used for criminal activities such as drug supply, burglary, and theft. This misuse has also resulted in fatal and serious collisions, impacting the riders, their families, and local communities.
To address the issue, officers from the Specialist Operations Branch, including units such as Roads Policing (RPU), Drone and Motorcycle Unit, and the National Police Air Service (NPAS), will be working with neighbourhood teams to target specific hotspot areas. Their aim is to deter, detect, and disrupt offenses relating to the improper use of these vehicles.
Superintendent John-Paul Ruffle, from the Prevention Branch, emphasised that while most riders use their vehicles responsibly, there are individuals who pose a serious risk to themselves and other road users. “The police’s priority is to ensure the safety of all road users and open spaces”, he said.
With off-road correspondent Rick Kemp
Yamaha has unveiled two updated models: the YZ450F and YZ250F. Both motorcycles have undergone exhaust redesigns to comply with the 2025 noise regulations established by the FIM. The YZ250F now offers enhanced power characteristics, resulting in smoother and more controllable lower-end response and a linear mid-range.
The YZ450F has undergone noteworthy improvements, including increased clutch cooling efficiency. The number of oil-feeding holes in the clutch plates has tripled from six to 18. The manufacturer claims the riding experience has also been refined, with a redesigned seat featuring a single layer of surface material and a seamless design to eliminate joins and welds. Furthermore, new aluminium footpeg brackets have been introduced to provide a more secure hold on the chassis for enhanced control.
A newly designed handlebar switch box has been implemented to minimise accidental
RIEJU HAS LAUNCHED A TRIBUTE MODEL TO MARK the 2024 FIM International Six Days Enduro event in Spain. The event is scheduled to run from 14-19 October and is expected to attract more than 600 riders from over 30 nations.
The new model, called the MR 6Days Spain, comes equipped with a Power Racing silencer, hand-welded
presses when wearing gloves. The 2025 YZ450F also features a new throttle grip to reduce pressure on the rider’s thumb and optimised fuelling and ignition timing to improve control and throttle connection. The updated look is complemented with new graphics and redesigned suspension at both ends.
RRP’s are £9500 for the YZ450F and £9000 for the YZ250F. Full specs can be found at www.yamaha-motor.eu/gb/en/news/2025-offroad-competition-range.
competition exhaust, Kayaba upsidedown forks, KYB shock, Nissin brakes, Renthal Twin Wall handlebars, Xtrig Rocs fork clamps, AXP crankcase cover, and Excel rims. RRP is expected to be around £9000.
www.rieju.com/gb/hard-offroad/115/596/mr-6days-spain
John Lee & Sons Motorcycles based in Higham Ferrers, Northamptonshire, celebrated its 60th anniversary by taking over the town’s market square car park, opposite the shop, to hold a trials demo day and off-road bike display on 10 August. Riders attending included six-time world trials champion Adam Raga from Spain and the On The Edge motorcycle display team from Cheshire.
One of the UK’s leading trials and GasGas dealers, with agencies for Beta, Sherco, TRS, Vertigo, and Oset and with 450 new bikes in stock, the business is now run by John Lee’s sons, Chas and Jack, who have built it up into an off-road empire. Both are expert off-road competitors.
The business was started
by John Lee in 1964, initially assisted by Gray’s of Thrapston, Northamptonshire. Lee took on a Honda agency along with various off-road marques, including Bultaco. He was a works Butler trials rider and ten-time South Midland ACU Centre trials champion. Now 85, Lee handed over the business reins to his sons in 2015, but remains a partner.
The anniversary day celebrations also included a line-up of road and offroad bikes from Northamptonshire Police, John Lee’s mechanic Alex Wigg’s 2006 championship-winning trials machine and the last bike ridden by John Lee in the Scottish Six Days Trial.
John Lee & Sons Motorcycles 01933 312827 www.johnleemotorcycles.co.uk
THOR HAS INTRODUCED ITS OFF-ROAD CLOTHING collection for 2025, showcasing a pair of new lines –Sportmode and Launchmode.
The Sportmode collection, available in women’s, men’s, and kids’ sizes, is aimed at racers and sporting riders. It features minimalistic design with a reduced number of panels and seams for a comfortable fit, keeping weight low and durability high. The collection includes gloves with full venting and a Clarino palm for improved grip.
The Launchmode range is designed for trail and track riders, so has been made tougher to take the strain. It’s available in adult and youth sizes.
The new collection also introduces the Reflex Sport helmet, in carbon fibre and fibreglass composite shell options, featuring Koroyd collapsible tube technology and a dual-density EPS liner, as well as the MIPs Integra comfort padding system.
For more details visit www.partseurope.eu.
THE PAXSTER ECOMPACT AIR HAS BEEN launched in the UK by distributor BOSS ORV. This new electric vehicle from Norway provides what the company says is “a stylish alternative to traditional utility vehicles” (beauty is in the eye of the beholder, and all that...). It is rear-wheel drive, powered by a 7.48kW/h battery which offers a range of up to 110km (68 miles).
According to Aleksander Säfvenbom, CEO of Paxster, the eCompact Air has been designed to be stylish without compromising on its versatility, recognizing the importance of design for both work and personal use. It can power tools and equipment, providing up to 3kW of onboard electricity. It is equipped with hitch systems at the front and rear, allowing for a variety of attachments, and offers a wide range of accessories.
Each Paxster has a three-year commercial warranty and a five-year battery warranty. There is a special launch offer with a saving of £2620 on orders placed before 1 October 2024.
Boss ORV 01785 561046 sales@bossorv.co.uk
Suzuki GB has announced a recall of its V-Strom 800DE due to a defect with the OE fitment rear tyre. This affects 304 machines registered in the UK.
Suzuki says owners of affected units will be contacted and advised to stop riding until an authorised Suzuki dealership has fitted replacement tyres. Owners still on the OE rubber can have their bike collected and returned with new tyres fitted. Owners who have already replaced the OE tyres will be told to contact Suzuki for reimbursement of the cost of the tyres and fitting.
Due to the issue, Suzuki is temporarily unable to register new V-Strom 800DE models. Customers who have placed an order for a new machine will be offered a courtesy bike until the recall is completed.
The all-new Arenacross World Tour (AXWT) will kick off the 2025 season on 4 January at the newly-named BP Pulse Live (formerly the Birmingham Arena). All further championship races will qualify the fastest 20 riders for the richest race in Arenacross: the Abu Dhabi Arenacross World Tour Finals.
From next year there will be two Arenacross championships –the British and the World Tour. The British championship will be contested at events within the British Isles, while the World Tour will include all races outside the UK.
Over the last decade the Arenacross series has attracted more than half a million fans to watch the racing, with freestyle motocross displays, lasers, pyrotechnics and music all adding to the experience.
Now, the organisers say it’s time for the sport to spread its wings outside of the UK, heading to the state-of-the-art Etihad Arena on Yas Island, Abu Dhabi. This venue will be familiar to Formula One fans, and will host the final round of the tour on 26 April, with the biggest prize purse in Arenacross’s history.
“I’m proud to announce that our decade of hard work is being rewarded with international expansion,” commented Arenacross CEO, Matt Bates. “Our plans mean that we want our season of Arenacross to stretch into a longer period by 2027, so while not every weekend will have an event in 2025, these open dates will become busier as we grow the championship and take Arenacross to more international venues over the next three years. I also believe that, like the US market, it’s important that our British indoor and outdoor motocross championships connect in some way, and I look forward to discussing this with the ACU.”
www.axworldtour.com
SAFETY TOOK CENTRE STAGE AT THE RECENT WELSH Agricultural Show at Builth Wells Farm, with a special focus on ATVs. Can-Am had a presence at the show to emphasise the importance of education for rider safety and responsible riding.
Can-Am highlighted the versatility and reliability of its ATVs and Rachael Turner, BRP commercial manager for the UK and Ireland, provided tips for riders including suitable clothing, extra precautions to be taken when riding with a passenger, and essential tools and equipment to carry on-board.
More information and advice can be found at www.can-am.brp. com/off-road/gb/en/owner-zone/responsible-rider.html.
No matter the road, whatever the weather –Dunlop Mutant has your back. The world’s first crossover tyre boasts hypersport-level handling, the best grip in wet conditions this side of racing wets, and exceptional touring durability. Mutant’s M+S technology gives you the confidence to just ride and conquer all conditions.
Setting up a new business requires plenty of thought – and cash. Adam Berstein considers the options
From premises and staffing issues to dealing with local and online competition, sourcing products and coping with inflation, there’s much to think about when setting up a new business. However, one source of worry for many is how to keep the financial plates spinning. So, where should those looking for funding turn to?
The first stop is often a business loan from a high-street bank. Interest rates vary, and banks invariably impose strict qualifying criteria and requirements –often demanding three years’ accounts – which hinders start-ups. Challenger banks such as Starling, Acorn, and Cash Plus are alternatives and shouldn’t be ignored just because they’re not ‘visible’. There’s a good guide to them at: tinyurl. com/38kzjxw4. A business loan is a relatively inexpensive form of borrowing compared to other methods, such as using a credit card. It comes with flexibility in terms of repayment terms and the amount that can be borrowed. Loans are better than current account overdrafts as they are not repayable on demand. Importantly, they can be used for almost anything, from expansion to the acquisition of new equipment.
On the flipside, a borrower will need to provide a business plan, its owners and the business need to have a good credit rating, and personal guarantees that make borrowers personally liable if
the business defaults – as well as security – could be needed.
An alternative is a revolving credit facility. This allows businesses to borrow, repay and then reborrow when needed over the agreed term. It’s great for emergency purchases and everyday costs. However, they tend to only run for six months to two years.
Another option are immediate and short-term lenders. Google has links to such firms including Funding Circle, Swoop Funding, and Everyday-loans. Each varies in what they offer, but they provide money that can be used for materials, staff, equipment, or a van, as well as tax bills and VAT.
It’s important to note that loans typically run for between three and 18
months. They are simple to apply for and fast to respond to and could be more in tune with the demands of those with poor credit ratings, thin credit files, or higher-risk situations. The downside is that the interest rate is tied to risk, and the repayment term is short.
Then, there are peer-to-peer lenders. For this, a number of online platforms operate as intermediaries between borrowers and investors; the cost depends mainly on how many investors are prepared to loan.
A good workshop and equipment are key. But such equipment – vans, lifts, heaters, and testing equipment – isn’t inexpensive.
In this instance, firms might consider asset-based finance from lenders who fund 80-90% of the equipment price via a loan repaid over a fixed term with interest. Depending on the agreement, the borrower may own the equipment once the original loan has been repaid. Demand for asset finance is growing. The British Business Bank, the stateowned development bank, says advances increased by 7% last year.
There are several flavours of assetbased finance:
y The first is a finance lease, which involves renting equipment in return for a fixed monthly payment
y Then there’s hire purchase (lease purchase). This is similar but differs in that the borrower ends up owning the equipment once repayments have been made in full
y Lastly, there’s contract hire, which is often used for the acquisition of vehicles with payments spread over the agreed term of the contract. This form of borrowing makes budgeting easier because of the fixed monthly repayment. Further, repayments can be offset against the firm’s tax bill along with capital allowances to lower the tax bill further. It needs to be remembered that equipment becomes security for the loan and will be removed by the lender if payments aren’t kept up
Ad hoc purchases – fuel, stationery, small pieces of equipment – suit credit cards well. However, they are very much short-term in outlook and carry punitive rates of interest if the borrowing is not repaid before the due date.
There are bonuses in using a business credit card. If bills are cleared on time, they can be used to build a credit rating, which in turn may lead to successful loan applications for larger sums. Some give points or cashback on spending.
However, cards carry high rates of interest and come with lower borrowing facilities than traditional loans.
With a merchant cash advance borrowing is unsecured – personal and business assets are not on the line if repayment isn’t made
Again, Google offers a window onto what is available as do sites such as money.co.uk and gocompare.com. Bank of Scotland, HSBC, Lloyds and Santander and some lesser-known providers including Capital on Tap, Payhawk, Juni and Danske Bank offer credit limits from £3000 to up to £2m (Juni) or more.
Few consider a government-backed start-up loan from the British Business Bank. This unsecured personal loan of between £500 and £25,000 requires no personal guarantee. On top of that, if several business partners are involved in the firm, each can apply for funding – but to a maximum of £100,000 per business. Applicants can even apply for a start-up loan when they are buying an existing business. Loans can also be used to buy a franchise.
There are qualifying criteria to meet:
Applicants need to be starting a new business or buying one that has been trading for up to 36 months; unable to secure finance from other sources (selfdeclaration); the business type and loan purpose must be eligible (garages and retailers are, but debt repayment, for example, is not), and applicants must pass a credit and affordability check.
There is a fixed interest rate of 6% per annum, and loans can be repaid over periods of between one and five years. There is no application fee and no early repayment fee.
It’s worth noting that a firm may be able to tap into other finance and support depending on the use and region. There’s a searchable page on the government’s website: www.gov. uk/business-finance-support, and for example, BCRS Business Loans can offer loans of between £10,000 and £150,000 to businesses in the West Midlands that cannot get funding elsewhere.
Finally, something else to consider is a merchant cash advance, especially useful as consumer orientated firms invariably take payment by card. In overview, the funder advances a lump sum to the borrower in exchange for a percentage of future card payments made by clients. The borrowing is unsecured – personal and business assets are not on the line if repayment isn’t made.
This is just an overview of what is available. Owners need to apply themselves and devote some time to researching what it is they need and who might supply the most suitable product for each individual circumstance.
In nearly 50 years of trading, you could say St Neots Motorcycles has been there and done it. Through the years it has had all four Japanese franchises, and most Italian ones too. The only relationship to have survived long-term is Suzuki. Now the solus franchise is run alongside a thriving race bike parts and restoration service. Brian Crichton reports
Solus Suzuki dealer St Neots Motorcycles in Cambridgeshire, celebrates its golden anniversary with the marque in two years’ time. St Neots is Suzuki’s 13th-longest continuously serving Suzuki dealer and is a key dealer for Cambridgeshire and Bedfordshire.
But there’s another string to St Neots’ bow. A passionate interest in period racing two-strokes and an eye for perfection has led to St Neots building a leading reputation for the finest restorations of 125 and 250 race models, focused on TZ Yamaha and RS Honda machines.
This aspect of the business is primarily a winter activity, with the summer months keyed to Suzuki sales and service, plus general second-hand bike sales and general service work. The competition bike interest comes from active road racer Andy Sawford, son of founder Eric (76), who continues to anchor the business.
Racer Andy (46) counts perfect laps as higher priority than winning races. He applies the same attitude to restoring and preparing lightweight racing two-strokes.
“I don’t think anyone does what we do,” he says. “I take great pride in our work. We do it properly and don’t cut
any corners, with a focus on quality.”
Ably assisted by mechanic Martyn Shaw and father Eric, Andy’s current race bike commissions include four Honda RS250R NX5s, a Honda TSR250 (ex-QUB Optimum GP bike), an RS250R NXA, two reverse cylinder TZ 250 Yamahas, and a reverse cylinder TZ in for service.
Things changed when Audi took over Ducati. Our family business didn’t fit in with what they wanted
Eric Sawford, St Neots Motorcycles
Work on race machinery fits in when time allows. The Suzuki franchise is the main priority, and turnover is split roughly 50/50 sales/service. Meanwhile, the racing enterprise continues to grow, and it has led to parts manufacture and some highprofile customers, including 29-time TT winner Michael Dunlop, former Suzuki works rider Steve Parrish, and the everpopular James Whitham.
On parts manufacturing, Andy says:
“We send parts all over the world, including Japan, ironically, ranging from radiators, engine parts, parts to rebuild cranks, bearings, chassis parts, cables, and so on. We have an extensive network of suppliers and specialist services, including crankshaft precision seals made in Japan, VHM in Holland (rod kits), FWD (Frank Wrathall Developments, Preston), and specialist coating companies.”
St Neots has restored several Yamaha RD road engines in the past but now focuses purely on race machines. And here’s a useful warning to would-be race bike buyers. You never know what’s inside! Andy cites a customer buying a TZ Yamaha. St Neots opened it up to discover mostly RD road parts. “Horrendous. It cost a fortune to put right,” says Andy.
Andy Sawford started riding bikes at age three (Italjet/Yamaha PeeWee 50). He progressed to junior motocross (Kawasaki) and then road racing (Aprilia 125 Superteens) at age 16. This led to club and British championship titles and wildcard entries at the British GP in 2002 and 2007 (250cc class). Today, Andy contests the Klass GP in Europe, riding at circuits including Le Mans, Paul Ricard,
Assen, Misano and Mugello. And you can’t miss him. All his race bikes since 1995 are finished in fluorescent yellow. Racing is in the family. His cousin Steve Sawford was the 1992 (Yamaha) and 1996 (Aprilia) British 250 champion.
Andy joined the family business at the age of 16 from school. Dad Eric did the same thing; the family business at the time was a Rootes car dealer with a filling station by the side of the A1 in Bedfordshire. Aged 16, Eric had made up his mind that he wanted to be a bike dealer. So, after a few years of learning the garage trade, he approached bike dealer Bob King of Bedford for advice. Helpful Bob gave him the contact numbers for Suzuki, Yamaha, Honda, and Kawasaki.
and Ducati in 1994. Six agencies in short order. Those were the days! But nothing stays the same.
1976 St Neots Motorcycles established by Eric Sawford in Cambridge Street, St Neots, Cambridgeshire. Yamaha and Suzuki agencies acquired
1978 Move to current premises on St Mary’s Street, Eynesbury, St Neots. Honda agency added
1979 Kawasaki added. St Neots now sells all the Japanese Big Four brands
1986 Aprilia added
1992 Eric’s nephew Steve Sawford, who was part-mentored and part-sponsored by Eric, wins the British 250 championship. St Neots also sponsors Phil Borley to SS600 title success
1994 Ducati added. St Neots now has six agencies. Eric’s son Andy, 16, joins the business and takes up road racing
1996 Steve Sawford wins 250 British championship
1999 Martyn Shaw joins as chief mechanic, road and race
2000 Andy Sawford competes in British 250 road race series, later riding European circuits
2004 Andy competes in Supersport 600 races (Honda)
2009 St Neots starts restoring lightweight racing two-strokes
That was in 1976, when Eric was 28. Yamaha signed him on immediately and he rented premises in Cambridge Street, St Neots. Yamaha sent up a lorry load of 14 bikes in crates to get things started. The trouble was there was no room for them all, so they were delivered to Eric’s home. He ferried bikes back and forth in his Luton van as needed for sales and repairs. The repairs were done in his garden workshop.
Suzuki was next to plant a seed in St Neots. The seed grew strong roots, resulting in the relationship that continues today.
Eric’s bank manager was keenly interested in his progress. “Have you got anywhere yet?” he would ask, referring to bigger premises. “No,” said Eric. So the bank manager took him to a building being used to store refrigerated food, previously a bakery based around five cottages, some dating back to the 17th century.
Eric made an offer, moved in in 1978, gutted the premises, and that year also took on Honda. Kawasaki followed in 1979, Aprilia in 1986
Explains Eric: “It was easy then because you only had to have what you wanted. But then Honda wanted us to get rid of the other agencies. So we let Honda go. The same thing happened with Yamaha and Kawasaki, so we ended up with Suzuki, Aprilia and Ducati. Then Aprilia started discounting through the bigger dealers who were able to undersell smaller dealers like us. We couldn’t compete with that, and since we hadn’t signed anything, we finished with Aprilia.
“We were down to Suzuki and Ducati for many years. Things changed when Audi took over Ducati. Our family business didn’t fit in with what they wanted. We mutually agreed to part a few years ago.”
Current Suzuki terms for the range (eight sports, seven street, six adventure and four scooters) are to keep 16 models in stock. St Neots currently has more than 20 new Suzukis on its showroom floor, plus used and a variety of other second-hand bikes. St Neots reckons to sell 80-90 new and up to 100 used bikes a year.
The workshop has 15-plus lightweight two-stroke racers on site awaiting work,
2010 Andy is a British champion and finishes in top three for a number of years
2011 Andy is a European Cup winner
2023 Former customer Philip Dawson joins on sales/parts/stores replacing retiring Tony Leach
2024 St Neots, now solus Suzuki plus lightweight two-stroke road race machine restoration/preparation. The staff of four plus Nicola keeping the books. Andy Sawford continues to road race – European Klass GP series on Honda RS250
2026 St Neots to celebrate 50 years in business and 50 years with Suzuki
collection, or display, including Andy Sawford racers. The buildings, all painted white are spotlessly clean.
While the current new bike market is treading water, St Neots, with its growing niche race wing, may not be making a fortune, but the family business continues to stand proud as it heads for its half-century.
St Neots Motorcycles
23-29 St Mary’s Street, Eynesbury, St Neots, PE19 2TA 01480 212024
info@stneotsmotorcycles.com
www.stneotsmotorcycles.com
advice to improve how you promote and sell productsyour servicesor
What’s the difference between average spend and median spend? It’s something you need to know when trying to change your customer’s buying habits
Human beings are creatures of habit. We may have been blessed with the ability to make our own choices, but being social animals, we tend to behave predictably.
From a marketing perspective, this is helpful, because we can be reasonably confident how customers will react to certain situations.
By delving into sales data, you can discover more about your customers’ buying habits, giving you the opportunity to offer them the right products and deals at the right time to get them spending.
Average spend is a good starting point for your investigations. Let’s say you turnover £120,000 a year and you make 1200 sales, then the average spend is £100.
Next, calculate the median spend. That is the midpoint between the lowest and highest sale. For example, say the smallest spend was £10 and the largest was £500, the median is £255, halfway between the two numbers.
Since the median is much higher than the average, you must have some big spending customers. How can you get them into the habit of buying more and how can you encourage the others into the habit of spending more?
Now you know how much your customers are spending, it’s time to find out what they are buying and how frequently.
How can you get them into the habit of buying more
Why do some people keep coming back for more, while for others it’s a one off?
Could it be explained by the types of products they purchase or might there be other reasons, such as when they shop with you or where they are based?
Imagine a medium size motorcycle dealer in a market town. They are
popular with local riders, who regularly call in to buy parts and consumables, and occasionally sell premium clothing and helmets to customers further afield, but only when doing deals online.
This is the broader picture that digging into the sales data and analysing your customers buying habits reveals. It helps you to maintain what you do well and think about ways to improve in areas where you struggle. Often business owners will say they need to sell more, and with this information they can see what to offer and to whom.
We discuss perceptions. What do your customers really think about you?
Mono Motorcycles, located in Funtington, Chichester, West Sussex, was established less than eight years ago. Since then, it has significantly expanded in size, achieved status as a CCM Motorcycles Approved Service Centre, and in July opened as a MoT testing station. Much of its success has been made possible largely due to the support of its loyal customers. Rick Kemp investigates
Starting a business had been Daniel Morris’s dream since he was young. He began riding bikes in his father’s display team when he was five years old. His father told him, “If you ride bikes, you’ve got to know how to fix them.” By the time he was 16, he was repairing bikes for all his friends. However, he got sidetracked and worked for the AA for ten years, splitting his time between being on the road and providing technical support to the patrolmen from the office. Working for the AA turned out to be quite useful when the Mono business began from home as a mobile fitting service, as recalled by Daniel’s partner and business partner, Katy Mason.
“When we first started, we wanted to have a strong brand attached to what we were doing, so we contacted
Datatool to offer their security range. Within a year, it became obvious that the business was going to outgrow its single-garage premises. So during the Christmas break in 2017, we went for a drive and found the units where we are now.”
all the admin, social media and web activity, allowing Daniel to stick to the spanners as the client base and repeat business increased.
Then came Covid and the lockdown period. An MOT
Our journey has been fascinating, and
as a result, we are now thinking of ways we can give more to our clients
Katy Mason, Mono Motorcycles
Despite having been a teacher for a decade, Katy admits to being a born petrolhead, so they share a common passion. Taking on the new premises allowed Katy to stop teaching in February 2018 and join the bike trade. She took on
testing station idea had been lurking for a while, and it seemed to be the right step to revitalise repeat customer business and turn Mono Motorcycles into a one-stop shop. However, the area and cost required were then unsustainable, so the project
was put on the back burner. Mono Motorcycles specialises in custom builds, and this introduced Daniel to Motogadget, an alternative wiring and switchgear system. This was right up Daniel’s street, as much of his time at the AA was spent interpreting wiring diagrams for diagnostic purposes. Motogadget can replace clunky switchgear and visible wiring, which helps to create a cleaner look. As a result of its website and blogs, people began sending their bikes to Mono to be converted.
“When we first started the business, the guy who built our website, and who is still our webmaster, gave us some invaluable advice,” says
Mason. “Right from the getgo, he said, ‘What you need to do is start blogging’, and because my teaching subject was English, and I have quite a good grasp of the language, I started writing blogs about what we did. As a result, there’s nearly eight years’ worth of stuff out there, so if anyone uses Google for wiring queries, there’s a good chance our name will come up.”
At the end of last year, fate dealt another favourable hand to Mono. One of the premises on the same site became available, and the business next door to Mono wanted to take it on, which in turn allowed Mono to expand with the addition of an MOT centre. The only thing preventing this was lack of finance, as the postCovid government Bounce Back Loan was still being paid off, and they wanted to avoid signing up for any more finance or taking out another loan. Then Daniel had a bit of a lightbulb moment and suggested they try to raise some capital through a GoFundMe exercise.
“After the first five days, we had about £500,” reveals Katy. “The equipment and the project management side cost £12k on top of that. We had our training to do and needed to get a dedicated computer, so we were looking at nearly £20k. We thought we’d leave it for a while to see how much funding came in. Then, out of the blue, one of our customers, whom we’ve known for years, turned up and told us that he’d come into an inheritance and that he would really like to help us with the MOT bay. By then, we’d got about £2000
in the GFM pot, and I said we’d need about £9k to get the equipment. He said yes, we could have an interestfree loan, which completely blew us away. It’s all about bikers helping bikers, and that’s a powerful thing in our community.”
So, the loan allowed Mono to press the button on the equipment and project management. The relevant training courses were completed, and Daniel is now the tester, and Katy is the authorised examiner and dedicated manager – in other words, Daniel is hands-on, and Katy does the paperwork. Again, the perfect allocation of skills. The whole process actually took six months, including the training and application for the change of use for the workshop. The official opening ceremony took place at the end of July at one of Mono’s regular Breakfast Clubs, to which all the customers who had donated were invited.
“At the end of the day, what our customers have done has enabled us to grow, and, in turn, we can offer them a more complete service. Our journey has been fascinating, and as a result, we are now thinking of ways we can give more to our clients.”
Mono has also become a CCM Motorcycles Approved Service Centre following a recommendation from one of its customers who had contacted CCM asking if there was any alternative to taking his bike to Bolton for its service and by the way Mono Motorcycles looked after all his other bikes. Again, this was a timely occurrence as CCM had just started to appoint local dealers to look after its bikes. An inspection from CCM, another training course for Daniel, and some new software for Katy, and it was job done.
Daniel has adapted a Motogadget system for CCM, which will be showcased at the Kickback Custom and Classic Show at the Sammy Miller Museum this month. Mono Motorcycles is a great example of what an independent motorcycle workshop should be: knowledgeable, enthusiastic and, above all, customerfacing. It can pay off.
Mono Motorcycles 01243 576212 or 07899 654446 info@monomotorcycles.co.uk
HMRC has a number of schemes that can help employees with tax-free benefits
The freezing of key tax thresholds means that more employees have been pulled into tax – and at higher rates – than ever before. The phenomenon is called fiscal drag, and it makes it important to find tax-efficient benefits that staff will appreciate.
As a general rule, anything that an employer provides to its employees that is valuable – cash, vouchers, or benefits – needs to be assessed to tax. However, a few benefits can be tax-free, provided that employers follow the rules.
One of the most traditional benefits provided by employers is the workplace pension, and in general, employer payments into a pension are tax-free.
For all but the lowest-paid workers, the value of any pension payments made by the employee can be enhanced if pension contributions are made via salary sacrifice. This means the employee agrees to accept a lower salary in exchange for higher pension contributions from their employer. This approach creates national insurance (NI) savings for both the employee and employer.
In general, the provision of counselling services for employees is a taxable benefit. However, HMRC allows an
exemption for employers to pay for welfare counselling. This covers specific issues including stress, problems at work, debt problems, alcohol and other drug dependency issues, through to harassment or bullying.
The potential areas for tax-exempt counselling are itemised as HMRC does not intend to cover all forms of counselling; advice on tax, financial, or legal matters is specifically excluded.
Employers can also provide one health screening or one annual medical checkup per employee.
Employers concerned about flu causing problems for their workforce can provide employees either with a flu jab on-site or a voucher for the employee to receive a jab at a pharmacy without a tax charge arising.
This favourable tax treatment is currently only available where the employer pays directly for the benefit.
If an employer reimburses the employee for the cost of their flu jab, it creates a tax charge on the cash received. There is no similar exemption for Covid vaccines.
Where staff use a computer screen, employers can pay for an eye test and the cost of any glasses or contact lenses needed for computer use without creating a benefit in kind.
This is quite a narrow test. If the employer tries to pay for an employee’s glasses which are intended for more general use, this will create a tax charge. Only the element of cost which relates to a special prescription for screen use can be paid tax-free.
It is possible to treat staff to a party without a tax hangover, provided that a few conditions are met. These are that the party must be an annual event, not a
one-off celebration; it must be available to all employees; and the cost per head, including VAT and any transport or accommodation must not exceed £150. It is possible to have more than one party.
Employers can make tax-free gifts to employees on occasions such as birthdays, weddings or Christmas through the trivial benefits rule. This provides a statutory exemption from income tax and national insurance for employees and employers provided that the cost of the gift, including VAT, does not exceed £50 per employee; the gift is not cash or a voucher which can be exchanged for cash; the gift is not provided under a salary sacrifice or other contractual arrangement; and the gift is not provided in recognition of services. This is an all-or-nothing exemption –if the cost of a gift exceeds £50, then the full value is taxable.
For directors and office holders of close companies (privately-owned UK limited companies with fewer than five directors) and employees related to them, the value of any trivial benefits received in any tax year must not exceed a cap of £300.
Where employers have long-standing staff, awards to mark such service can be made tax-free after a minimum of 20 years of service; the allowed value is up to £50 per year of service. Awards can be repeated, but only every 10 years after the first gift. Crucially the award must be something tangible and not something which can be easily exchanged for cash. Vouchers which can be exchanged for goods are allowed though.
There are two types of possible taxfree rewards for suggestion schemes. The first allows a payment of up to £25 as an “encouragement” award for a suggestion of special merit.
The second applies to suggestions that have been implemented and have provided a financial benefit for the business. The employee can receive an amount equal to either 50% of the first year’s financial savings or 10% of five years’ worth of financial savings, capped at £5000.
To be eligible, suggestions must be outside the scope of normal duties and not made as part of a meeting held to generate suggestions.
An employer can provide one SIM card and/or phone per employee tax-free if the contract for the card or phone is in the employer’s name and there is no benefit in kind for any private use of the phone.
If an employee would prefer to use their own phone, an employer can taxfree reimburse the costs of itemised business calls over the monthly tariff, but any further payments would create tax issues.
Employers who provide car parking for staff at or near their workplace are not providing a benefit in kind, even if it costs the employer to hire spaces.
If an employer has provision to charge electric vehicles and makes this available
to all employees, regardless of vehicle ownership, then no benefit in kind will arise on the costs of charging. This exemption applies even if the employee then uses the charge for private mileage.
This scheme allows employers to provide bicycles and safety equipment to their employees tax-free, provided that the equipment is used mainly for travel from home to work. The bike doesn’t have to be used for the whole journey, but its main purpose must be work journeys.
Under the scheme, the employer owns the equipment and hires it to the employee. The employee is allowed to pay the hire costs from gross salary, before tax. At the end of the hire period, the employee can acquire the bike from the employer as long as they pay the market value for the bike.
Lastly, an employer can provide its goods or services to staff at a discount without creating a benefit as long as staff are asked to pay the cost of making or providing the item.
As noted, HMRC allows employers to do things for staff that don’t involve a tax bill. However, rules need to be followed if the allowances and exemptions are to apply. Good advice may be necessary.
Helen Thornley is a technical officer with the Association of Taxation Technicians
All the latest products, with Colin Williams
THE ROYAL ENFIELD DESIGN STUDIOS IN BRUNTINGTHORPE AND CHENNAI HAVE BEEN cranking out new bikes at a prodigious rate over the last few years, and show no sign of having a break any time soon. The latest release is the new Guerrilla 450 (to be named the GRR across Latin America, for obvious reasons), a sporty roadster using the Sherpa 452cc engine. The single-cylinder motor produces 40PS (39.5hp) and 40Nm of torque, and is teamed with a six-speed gearbox and a slipper clutch. The tubular steel twin-spar frame is paired with 17in wheels, an 11-litre fuel tank and minimal bodywork. As with every new bike, tech is present, with switchable twin riding modes and LED lighting front and rear on all three variants – Analogue, Dash and Flash. The entry level Analogue misses out on the Tripper Dash – a 4in infotainment screen that provides navigation, route logging, music and other features in conjunction with the RE app. The Guerrilla 450 Analogue comes in silver for £4850 SRP, with the Dash in a choice of black or gold for £4995, and the Flash getting fancier yellow or blue colourways for £5050 SRP. Royal Enfield; www.royalenfield.com
OXFORD PRODUCTS HAS BEEN SELLING ITS OXIMISER battery chargers for more than 20 years, and has now launched a new and updated range of Oximiser Pro intelligent chargers. The range is suitable for multiple battery types –lead acid, AGM, gel and l ithium – and provides multi-stage charging and battery maintenance programmes. The cases are IP65 weatherproof, meaning they can be used in dusty or wet environments, and incorporate a handy removable hanger as well as mounting points to allow it to be screwed to a wall. An LCD display supplies information on the charging status. There are four models in the range: the 900 provides 0.8A charging rate; the 1250 provides 1.3A and is also suitable for lithium batteries; the 2000 goes up to 2A charging and the 5000 boosts it up to 5A, and works with batteries up to 120Ah in capacity. SRPs are £59.99, £79.99, £99.99 and £119.99 respectively.
Oxford Products; 01993 862300; info@oxprod.com
CALIFORNIAN COMPANY
Peak Design has launched what it says is the world’s first ever QI2 wireless charging motorcycle mount for mobile phones. QI2 provides extra-fast charging capabilities, and the mounts also promise speedy onehanded attachment and better vibration protection. The phone mounts come with a variety of ways to be connected to a motorcycle, scooter or ATV, including a new brake/clutch mount and a mirror mount, as well as various clamps. SRP is $160. Peak Design; www.peakdesign.com
Tested by Andy Mayo IN 2022, I REPLACED MY lunatic Aprilia V4 Tuono with a more sedate, but far more practical, Yamaha Tracer 9 GT. While I miss the addictive sound of the V4, I find myself riding more often, and for longer distances.
The Yamaha’s practicality is perfect for both commuting and longer leisure trips, and much the same can be said for LS2’s Vector II helmet. I have tested the lid over 13,500 miles, including a three-week European tour through 11 countries, and I found it just as practical and usable as the Tracer.
The Vector II comes well packaged, with a nice-quality helmet bag and an inflatable helmet cushion. It also includes
PROS:
y Lightweight
y Six shell sizes
y Comfortable plush interior
y Top vents provide good ventilation
y Drop-down sun visor
y Optional 4X intercom package
y Pinlock included
y Value for money
CONS:
y Limited graphics and colour choice options
y Chin bar ventilation is not as effective as the top vents
y Lack of built-in comms
a Pinlock 120 MaxVision antifog insert that needed fitting, so the helmet cushion immediately came into play. The visor is easy to remove and refit, which makes a refreshing change as I find some visors impossible to detach and end up cleaning both the inside and the outside while the visor is still attached to the helmet.
LS2 offers six shell sizes, which helps to make the fit nice and snug. It’s constructed from High-Performance Fibreglass Composite (HPFC), or there is a carbon version, reducing the weight by 200g to around 1350g. Both versions meet ECE 22.06 standards and boast emergency release cheek pads.
The Vector II was awarded a RiDE Best Buy triangle in a sub£200 helmet test. The reviewers declared it a clear winner and the quietest helmet tested. I agree, and it certainly proved admirably quiet on the roads of Europe.
Comfort is a highlight of the Vector II, and the ventilation is good. The top vents work really well; they feed a nice flow of air to the face and are easy to operate with gloves on. LS2 calls this its “dynamic flow-through ventilation system” because it uses multiple intake and exhaust vents. However, the chin bar vent is less effective, and over the test, I found myself repeatedly double-checking
to see if the vent was open or closed.
The interior looks and feels plush, and I like the micrometric fastening system. I’m now a convert. I’d not go back to using a double-D fastening on the road. The micrometric system is more user-friendly, even with gloves on.
The recently-launched 4X intercom is a big step up from the older Linkin Ride Pal unit that LS2 used previously. The 4X is easy to fit and quick to pair with other comms units, phones and other devices. Partnering with Cardo, which manufactures the 4X system, has paid off in terms of ease of use and compatibility. However, the unit is still an add-on stuck to the side of the helmet rather than being built into the neck curtain, an option I would upgrade to if it became available. Run time is ample, with the unit lasting a full day with heavy use or two/three days with lighter use.
The LS2 Vector II sports touring helmet is an excellent choice for riders seeking a premium, feature-rich helmet that offers value for money. It’s competitively priced, at £179.99 RRP for mono colours and £199.99 for a graphic option. LS2; 01670 856342; ukservice2@ls2helmets.com
SKF FOR PE
PARTS EUROPE HAS ADDED SKF BEARINGS to its range of hard parts available to UK dealers. The firm stocks wheel bearings for both motorcycles and bicycles, as well as motorcycle fork seals and bushing kits. Parts Europe; +49 6501 9695 1035; sales@partseurope.eu
RUROC’S ACE MOVE
BRITISH HELMET FIRM RUROC HAS teamed up with iconic motorcycling watering hole the Ace Cafe to create a trio of limited edition designs for fans of either brand. The three graphics apply the Ace logo in either white, silver or gold over a matt black base, and are available on the AT4.0 Street for £229 SRP, on the AT4.0 Track for £579 or on the Eox for £499. Ruroc; www.ruroc.com
A WATER RESISTANT BACKPACK WITH A waterproof cover, the EDA provides up to 25 litres of storage capacity. A full length zip allows the pack to be opened flat for easy loading. Three internal compartments and a front pocket help organisation, and a pull-out helmet carrier for offbike use adds more practicality.
Padded shoulder straps, reflective trim and a spacer mesh back panel aid comfort and cooling. SRP is £149.99. Knox; 01900 825825; sales@planet-knox.com
GILLES’ NEW PAIR OF E-MARKED BAR end mirrors offer a choice of traditional round or diamond-shaped mirrors that can be fitted to a wide range of motorcycles. Both designs can be installed either above or below the bar, and can be rotated inward or outward to adjust the viewing angle. The CNC-machined shells are made from lightweight aluminium finished with matt black anodisation, and there are optional coloured insert rings to code the mirror to the bike, resulting in an overall weight of 600g. SRP is £146 per pair. Performance Parts; 01327 706139; enquiries@performanceparts-ltd.com
THE WEISE SCOUT HAS BEEN GIVEN A FRESH LOOK for this season with a new camo colourway. The Scout is emphatically a summer jacket, with extra-large mesh panels positioned on the front, rear and on each arm to deliver maximum airflow to the rider. It’s also built to take the knocks, having been AA CE-rated thanks, in part, to the CE Level 2 approved shoulder and elbow armour, plus CE Level 1 back armour as standard. Two external and two internal pockets provide plenty of places for essential items, and reflective elements feature throughout. As well as the new camo version, the Scout comes in black, olive or stone options, in sizes S-5XL, at £139.99 SRP. Matching black Scout mesh jeans are £129.99 SRP.
The Key Collection; 01179 719200; sales@thekeycollection.co.uk
GIVI HAS BEEN EQUIPPING LEGIONS OF RIDERS WITH RIGID LUGGAGE SINCE 1983. THE LATEST addition to the Italian firm’s huge range is the V45 Arena. The 45-litre capacity Arena is a top case aimed at the huge European maxi-scooter market of commuters and tourers, but would be equally at home as a multi-purpose luggage option for a motorcycle too. It has enough space inside for a pair of full-face helmets, and a total maximum load of 10kg. It comes in two versions – matt black with either red or smoked reflectors – each at an SRP of £220. A range of accessories, adding a backrest, inner bag, elasticated luggage retaining net, and more, is also available.
Givi UK; 01327 706220; info@givi.co.uk
HEX HAS UPDATED ITS HEX
ezCAN K1600 for BMW Accessory Manager to make it compatible with the 2024 BMW F900 GS, F900 GSA and F800 GS models.
The ezCAN Accessory Manager allows the integration of accessories without having to chop into the bike’s wiring, making it easier to add extra lights, horns or other accessories and to customise their operation and controls. SRP is £204. HEX Innovate; 01372 364100; www.hexezcan.com
THE INCLUSION OF COMMS SYSTEMS INTO HELMETS IS THE arena in which all the major brands are currently battling, as they try to differentiate their offerings from competitors and draw in more customers by offering the latest technlogy.
Nexx has worked with specialists Sena to develop its latest X-Com3 Pro system, which includes both Mesh Intercom and Bluetooth technology. This allows conversation between up to 24 suitably-equipped riders across a 1.2 mile radius, with ANC (Advanced Noise Control) included to make sure that everyone’s opinion of where to stop for a coffee is heard. The system uses Hardon Kardon speakers and has dual device capability, so the user can connect a smartphone and sat nav at the same time, meaning making and receiving calls, streaming music and hearing GPS directions can all be done simultaneously.
The system is designed to be fully integrated into Nexx helmets, clipping into a recess behind a removable flap on the shell with the battery hidden in a compartment behind the neck roll.
The Nexx X-Com3 Pro has an SRP of £339.98 and is compatible with the X.WED3, X.WST3, Y.100R and Y100 helmets.
Motohaus; 01256 704909; info@motohaus.com
The all new, automotive aesthetic is the latest Monokey top case’s strongest feature. MAXIA 5 introduces technical and structural innovations, optimised weight and aesthetic trends of latest generation. Sleek lines and soft curves ensure space for two modular helmets.
IF YOU HAVE EVER FOUND YOURSELF SITTING IN YOUR £1.3M SUPERCAR THINKING: “IF ONLY I had a motorcycle that matched this…”, you’re in luck! Niche Czech brand Praga, whose sole model is the 700hp Bohema hypercar, has added a PTW to its slender catalogue in the shape of the new ZS800. The ZS800 is a hand-built, limited edition homage to the brand’s 1928 BD500 with idiosyncratic retro, almost steampunk, styling based around a chromoly steel frame and an air-cooled 773cc parallel twin borrowed from the Kawasaki W800. As you’d expect of such a boutique, and expensive, machine every component is made of exotic materials – the exhaust system is titanium, the wheels are knitted carbon fibre with integrated drum brakes, the nuts, bolts and springs are also titanium – which help it achieve a low dry weight of 142kg. If you want one, you’ll have to hurry, as only 28 will be made, although the starting price of €91,000 might help limit demand. Premier GT; 01903 254800; www.premiergt.com
SCOOTER FANS CAN NOW customise their exhausts with a coloured 70mm sleeve to change from the standard Malossi blue to red, yellow or black to match their machine. The sleeves are made from anodised aluminium and are a simple slide-on replacement. They suit any Malossi system with a 70mm muffler, and have an SRP of £41.50. VE (UK); 01159 462991; sales@ve-uk.com
EMBRACE YOUR INNER BET Lynch with a pair of racy leopard print Super Stretch women’s riding jeans. Oxford’s single-layer animal-print jeans bring a bit of high-street fashion to go alongside the practicality of reinforced abrasion zones, overlock stitching and CE level 2 protectors at the hips and knees. The new colourway joins the more traditional options of black or indigo, and is available for an SRP of £129.99.
Oxford Products; 01993 862300; info@oxprod.com
THE LONG AWAITED autobiography of five-time British champion and triple Isle of Man TT winner Ian Simpson has finally hit the bookshelves.
‘Simmo’ famously pulled off the double in 1994 when he won the British Superbike Championship on a Crighton Norton and the British Supersport Championship on a Yamaha FZR600. He also won two Scottish championships, four European classic racing titles, two Ulster Grands Prix and five North West 200 races in his fifteenyear career, and remains the last man to have won the two biggest British championships in the same year and the last man to have won the British Superbike Championship on a British motorcycle.
He still attends events aboard his former RC45 race bike, or a Yamaha TZ350 for classic events, and he also instructs at Jamie Whitham’s track days and runs his own bike touring company, Adventure Moto Scotland. Simpson’s autobiography, Forever Playboy, is available to order for an SRP of £20. Ian Simpson; www.iansimpson.co.uk
NEW TO THE SLINKY GLIDE FORK REBUILDING RANGE COMES A comprehensive kit for the Yamaha MT-07. It’s a bespoke kit for models from 2014-2023, including Tracer and XSR700 derivatives, and includes fluid and dust seals, retaining clips, teflon coated bushes and a pair of Slinky Glide heavy chrome plated stanchions – everything needed for a refresh in one handy package. SRP is £245.07. WMD; 01273 595746; info@wmd-online.com
WHAT’S THE FIRST THING THE TYPICAL BMW GS OWNER wants to do with their bike? Bolt a set of hard luggage to it, of course! Things may have moved on a bit since the Charley and Ewan era, but rigid aluminium panniers are still the default choice to show you have the adventurous spirit, so German accessory-monger Wunderlich has adapted its lightweight X-Case system to fit BMW’s latest adventure bike, the R1300 GS. The cases themselves come in a choice of black or natural anodised aluminium, with capacities of 36 litres each side for the panniers and 49 litres for the top box. They also come with a choice of standard locks or locks that can be coded to work with the bike’s key.
Model-specific tubular steel racks fit to the bike and the cases fit to those via stainless-steel quick release catches which incorporates a handle for off-bike carrying duties. The top boxes have an SRP of €399 in silver or €419 in black, and the cases are €719/€759 per pair, for models with standard locks. If you want the coded locks, simply add €20 to each of those SRPs.
Wunderlich; +49 2641 3082-703; sales@wunderlich.de
RICHA HAS LAUNCHED ITS FIRSTever pair of AAA-rated riding jeans. Described as suitable for “the everyday rider”, the Hendersons are made from Thunder Lite kevlar-reinforced denim, which provides high levels of abrasion resistance while retaining the flexibility of regular jeans. Impact protection is provided by D3O Level 2 armour fitted on both the knees and the hips. They come in three colour options – black, dark blue or stonewash blue – in sizes 30-44in for an SRP of £169.99.
Nevis Marketing; 01425 478936; info@nevis.uk.com
Grinder resistant and difficult to tamper with The GRANIT™ Victory XPlus 68 brake disc lock:
• Hard to target thanks to innovative design.
• Angle grinder resistant.
• Suitable for nearly all disc applications.
• Comes with an ABUS XPlus cylinder for exceptionally high levels of protection against manipulation attempts such as picking.
• Excellent grip thanks to the rubberized ring
• 14mm steel bolt.
• Hardened steel locking mechanism.
• Supplyed with Memory Cable or with the “Roll Up” version, it is integrated into the bolt.
• Optional bracket for safe transport on your motorcycle.
INSPIRED BY THE TRADITIONAL fabric patterning of Indonesia, the latest graphic option for the Vespa Primavera is the Batik, named after the method of decorating fabric using beeswax and inks, with each pattern said to have a symbolic meaning. The graphics on the bike use a new method of water transfer technology, and are applied over green paint in a shade said to evoke waves crashing on to tropical beaches… which should brighten up a drizzle-soaked British High Street no end! The light brown seat has green stitching and there is a matching top box which comes with an optional sticker pack for those who want to individualise their scoot. Underneath the fancy paint job it’s an entirely standard Primavera, so an 11hp 125cc motor with electric start and a CVT gearbox for easy city motoring. SRP is £4890. Piaggio Group; 00800 818 29800; www.piaggio.com
BALANCING AN AESTHETIC HALFWAY BETWEEN MILITARY transport and Mad Max racer, the latest kit from Watsonian allows a sidecar to be fitted to a Husqvarna Svartpilen 401 roadster. The subframe for the outfit bolts to the bike’s steel trellis frame to maintain the optimum axle lead, toe-in, toe-out and lean-out to refine the handling. The kit includes all the necessary bolts and brackets and allows fitment of three sidecar options: the International (pictured), the Prescott or the GP Manx. The fitting kit has an SRP of £995, with sidecars starting from £4895. Watsonian Squire; 01386 700907; www.watsonian-squire.com
KNOX’S SUMMER GLOVE OFFERING HAS BEEN given a light refresh with the introduction of the Mk3 version. Made from goat skin with new 3D moulded plastics on the fingers for added protection, the Orsa also introduces a new Micro-Lock filled plastic floating knuckle for impact absorption, and has the Knox Scaphoid Protection System on the palm. The cuff area has been updated with a Boa fit retention system for improved security and comfort, and a subtle dark reflective print adds visibility under lighting. The Orsa Mk3 comes in black or black/white in sizes XS to 3XL for an SRP of £129.99. Knox; 01900 825825; sales@planet-knox.com
LS2 HAS REVAMPED ITS PIONEER ADVENTURE HELMET WITH a new ECE 22.06 certified shell and fresh colour schemes. The new shell is made from LS2’s exclusive Kinetic Polymer Alloy (KPA) and comes in three outer sizes. The breathable, hypoallergenic lining is removable and washable, and there are Emergency Release System cheek pads. Up front, there’s a quick-release visor and tool-free adjustable peak. It comes in black for £119.99 SRP, or four graphic options for £139.99.
LS2 Helmets UK; 01670 856342; ukservice@ls2helmets.com
ITALIAN BRAND KAPPA HAS INTRODUCED A PAIR OF DEMI-JET helmets to appeal to style-conscious metropoliton riders. The KV57 and KV58 share an ECE 22.06 thermoplastic shell, which is equipped with a multi-port ventilation system, a drop-down tinted sun visor and, in the case of the KV57, a transparent anti-scratch visor. Both models come in an array of colour options – ten for the KV58 and slightly more muted range of four for the KV57. The KV58 has an SRP of €79, and the KV57 is €95.
Hoco Parts UK; 01484 641073; info@hocoparts.co.uk
IF YOU HAVE A SPORTSBIKE with indicators integrated into the fairing-mounted mirrors, and you want to fit bar end mirrors instead, you have a problem. Puig has now ridden to the rescue for this, admittedly fairly niche, issue with a new design of combined mirror cap/ LED indicators which hide the holes left in the fairing when the OE mirror is removed. Made from black anodised aluminium, they are available for a variety of top-end sports machinery such as the Kawasaki ZX-10R, Ducati Panigale 1000 V4R or Honda CBR1000RR Fireblade. SRP is £76.99.
Pyramid Motorcycle Accessories; 01427 677990; support@pyramidmoto.co.uk
SW-MOTECH HAS INTRODUCED SOME NEW ADVENTURE luggage sets as a one-stop solution to make a motorcycle ready to take on any tour, large or small.
The kits are each tailored to suit a particular adventure bike, with many of the most popular models covered.
Each one includes a pair of lightweight and quick-release steel racks, which are model-specific and are made with a close-to-bike profile; a 4mm-thick aluminium alloy rear rack; two anodised aluminium Trax side cases (with a capacity of 45 litres for the left side and 37 litres for the right) and a 38-litre aluminium top case. Both side and top cases are waterproof, with stainless steel hinges, carry handles and tie-down attachment points for adding extra bags. The kits also include a set of locks to secure the cases, a pair of waterproof 15-litre accessory bags and a multi-tool keychain attachment. They come in a choice of black or silver, with prices depending on model – a kit for the Ducati DesertX is £1651.99 SRP, while other bikes covered include adventure models from BMW, Honda, Kawasaki, Benelli, Moto Guzzi, Triumph and Yamaha. SW-Motech; 01256 704909; info@motohaus.com
ARMR IS OXFORD’S MORE YOUTH-ORIENTED CLOTHING brand, aiming to appeal to a younger audience by combining fashionable looks, practicality and value-for-money pricing. Firmly fulfilling this brief, the new Suko jacket has bold styling with reflective graphics on the outside, and a Dryguard waterproof membrane and removable thermal liner on the inside. An “antiflap” hood fastener, jean and trouser connectors, and four pockets add more utility points. Kit to gain the CE A rating consists of Level 1 protectors at the shoulders and elbows, plus a pocket for an optional back protector. It comes in black with red logos or light grey/green with fluoro logos in sizes S to 5XL for an SRP of £99.99. Oxford Products; 01993 862300; info@oxprod.com
DOUBLE THE CAPACITY OF A 50cc Vespa with a big-bore kit from DR/Olympia. The cylinder has a 55mm bore and six transfer ports and fits all Vespa two-stroke motors with the standard 43mm crank. The kit includes cylinder, cylinder head, piston and rings, and gaskets. SRP is £74.98. VE (UK); 01159 462991; sales@ve-uk.com
A LIGHTWEIGHT SUMMER GLOVE comfortable in even the hottest weather, the Air Raptor from LS2 is made from a mix of goatskin and mesh fabric, with plenty of perforations to let perspiration escape. Stretch material is used at the finger joints to enhance comfort, and both the thumb and index finger of each glove are touchscreen compatible. For protection there are KP-1 hard protectors across the knuckles, a TPR slider in the scaphoid area, and the leather is double layered on the palm and little fingers. The Air Raptors come in sizes S to 2XL for an SRP of £69.99.
LS2 Helmets UK; 01670 856342; ukservice@ls2helmets.com
DESIGNED SPECIFICALLY FOR THE 2024 Yamaha MT-09 and MT-09 SP models, Pyramid’s handguards provide protection from the wind and rain, as well as stones and debris. They’re made from ABS plastic with powdercoated steel brackets which fit onto the bar end and the mirror mount, so there’s no drilling or modifications required. A pair, including fittings required, has an SRP of £94.99. Pyramid Motorcycle Accessories; 01427 677990; support@pyramidmoto.co.uk
DUCATI HAS THROWN THE KITCHEN SINK, AND A NEW PAINT JOB, AT ITS DesertX adventure bike to create the Discovery edition. To bolster its off-road capabilities, the DesertX Discovery has been equipped with reinforced handguards, an engine guard with water pump protection, a radiator grille and a sump guard and to make it an all-conditions proposition, there are heated grips and a larger windshield to protect the rider from the elements. Luggage is obviously an essential, so there are a pair of aluminium side cases providing 76 litres of carrying capacity, and tech has been updated with the inclusion of turn-by-turn navigation.
To signify the uprated spec, the standard white livery has been swapped for a black/red combo with white highlights. SRP is £17,295. Ducati; www.ducati.com
AWARD WINNING CLEANING PRODUCTS SEE THE FULL RANGE AT
Against a background of increasingly febrile and dysfunctional US politics, with a distinct possibility that orange blob-man Donald Trump might win a second term in this autumn’s Presidential elections, the previously business-friendly posturing of Trump and his moronic MAGA (“Make America Great Again”) supporters seems to have melted away into nothing short of blackmail. Extreme right-wing activists backing Trump with an “anti-woke” agenda are turning their anger on major American corporate enterprises which have dared to adopt DEI – diversity, equity and inclusion –initiatives as part of regular management policies. And one of these, iconic US motorcycle manufacturer Harley-Davidson, is now on the receiving end of such venom.
Anti-woke business boycott
campaigns began to gather pace last year, after the US arm of Belgian Budweiser brewery giant AnheuserBusch – otherwise known as AB InBev, the world’s largest brewer – established a promotional partnership for its market-leading Bud Light brand involving transgender social media celebrity Dylan Mulvaney. The orchestrated backlash was so intense that AB InBev’s annual North
egomaniac Elon Musk’s X platform.
Starbuck’s first claim to fame was a twohour documentary on his X account accusing LGBTQ+ activists, the entertainment industry and other social media platforms of indoctrinating and sexualising children. He then went on to attack large-scale US agricultural equipment retailer Tractor
Starbuck has now roundly abused Harley-Davidson for being “out of alignment” with its customers
American turnover plunged by 1.4 billion bucks and Bud Light’s “queer beer” was relegated to third spot in US popularity, behind the similar Modelo and Michelob pisspoor lager brands. This level of anti-woke success attracted the poisonous attention of farright “influencer” Robby Starbuck. Once a failed Republican candidate for the US House of Representatives in Tennessee, Starbuck subsequently reinvented himself and now has more than half a million followers on far-right
Supply. An onslaught of negative feedback from its customers reportedly forced the company to abandon DEI initiatives, including carbon emission goals and data provision for an LGBTQ+ advocacy group. A follow-up assault on leading tractor manufacturer John Deere had the same effect. Ditching its own DEI commitments, Deere announced it would no longer participate in social or cultural awareness parades, festivals or events.
In a nine-minute video, once more broadcast to the MAGA faithful on Musk’s disinformation-loaded X channel, Starbuck
has now roundly abused Harley-Davidson for being “out of alignment” with its customers. “Let me tell you what your customers want, because it’s pretty easy,” he opined. “Just get rid of the social issues and divisive causes – no more DEI departments, no more woke training, no more donations to woke causes. Just make motorcycles. Period!”
His evidence of the evil perpetrated by HarleyDavidson’s German expat chief executive Jochen Zeitz featured a decision to join the State of Wisconsin’s LGBTQ+ Chamber of Commerce, hosting an LGBTQ+ boot camp on company premises and working to increase the diversity of Harley’s global dealer network. He also cited an unverified Zeitz reference to only producing electric motorcycles by 2030 as some harbinger of American doom. Unproven accusations of reducing the number of white employees at Harley plants in Wisconsin and Pennsylvania, in favour of
more black recruits, were thrown in for good measure. And Starbuck noted that Zeitz had praised his company’s Corporate Equality Index (CEI) score in a HarleyDavidson sustainability report to investors – a metric used by the LGBTQ+ Human Rights Campaign to assess a firm’s treatment of LGBTQ+ employees. According to Starbuck, this was “the Trojan horse that pushes all these left-wing values into corporations.”
At the video’s conclusion, he urged viewers to call Harley’s customer service line, owners’ group and media office to ask “if Harley is going to turn around before they destroy this oncegreat American company.” Subsequently, Starbuck claimed he had received more than 44,000 “likes” within a week of posting and been endorsed by a favourable Elon Musk comment. However, it had no impact whatsoever on Harley’s NYSE share price, which should have been the yardstick of approval or dismay.
Of course, Robby Starbuck had an utterly defective memory as to the harsh treatment Harley-Davidson suffered during Trump’s first term as President.
The ignorant orange blob’s imposition of punitive US tariffs on steel and aluminium imports from European countries elicited a tit-for-tat EU response on a selection of US exports to Europe, with HarleyDavidson motorcycles to the fore – from which Harley’s European export market has never fully recovered.
A bold attempt to work around this challenge by erstwhile Harley chief executive Matt Levatich, commissioning a new manufacturing plant in Thailand which could dodge
tariffs by exporting directly to Europe, was viciously excoriated by Trump. And although the original tariffs were eventually suspended by Joe Biden, they are still on US statute books and likely to return in spades if Donald Trump wins a second term.
Since then Levatich’s replacement Jochen Zeitz has had to contend with a blitz of pressures, not least sticky inflation and very
organisers on home turf – is a brave but almost certainly justifiable move.
Unsurprisingly, Zeitz welcomes any income stream that might become available, gleefully pocketing the pink dollar among them. While real and “let’s pretend” outlaw bikers have always been a mainstay for Harley, sworn to ride nothing else, the lesbian biker contingent has now joined in convoy – having
While real and “let’s pretend” outlaw bikers have always been a mainstay for Harley, sworn to ride nothing else, the lesbian biker contingent has now joined in convoy
high responsive interest rates pricing his wares out of the US domestic market. He also combines being an unashamedly “woke” ecowarrior, collector of African art and diversity supporter with being a rapacious businessman – a tough nut that won’t be easily frightened by the likes of Starbuck-style “influencers” and the MAGA rabble.
Some of his recent moves have got cashflow, come what may, written all over them. Licensing the Harley-Davidson brand to Hero MotoCorp in India, to badge-engineer a budget single-cylinder steed untouched by American hands, is one example, unimaginable only a few years ago.
Temporarily transferring production of more marginal models to the currently under-used Levatich legacy plant in Thailand, to free up US assembly space for lucrative touring steeds – in defiance of disgruntled trades union
community and register the organisation.
Dykes on Bikes has since grown exponentially. It now flaunts chapters in eight US States, in addition to the “mother” chapter in Northern California. Overseas chapters have attracted recruits from as far afield as France, Germany, the UK, Switzerland, Japan, Canada, Australia and even Iceland. The DOB franchise now heads up LGBTQ+ Pride parades throughout the world. And I’m sure Harley-Davidson is pleased to have a lot of them on its HOG customers’ roster.
cracked an opportunity, as it were.
Founded more than 40 years ago in San Francisco, to ride shotgun on that city’s Gay Pride march, Dykes on Bikes (DOB) held outlaw status for almost a decade. After jumping through a succession of legal obstacles, sisterly DOB lawyers finally persuaded the US Patent and Trademark Office to accept that “Dyke” wasn’t an offensive description for the lesbian
Hardcore patch-club outlaws boasting global appeal, principally Hells Angels and their enemy Bandidos once characterised as “the filthy few”, have learned not to mess with a new-wave LBGTQ+ “frilly few”. Perhaps anti-woke stormtroopers should absorb the same lesson apropos the motorcycle industry as a whole.
NAKED USED BIKES TOP THE BILL SUMMER’S IN FULL SWING, so you’ve guessed it: it’s raining loads and pretty windy. But that just means your customers have all been looking at, and buying, bikes on the MCN website!
Honda’s declining share of bikes for sale continues. It accounts for 19% of sessions overall, down from 25% in
Gold Wing
2. Honda NC750X
3. Harley-Davidson Fat Boy
4. Kawasaki Z900RS
5. Suzuki GSX1300R Hayabusa
6. Honda CRF1000L Africa Twin
7. BMW R1250 GS
8. Yamaha R1
9. Honda CBR1000RR Fireblade
10. BMW S1000 RR
previous months, with Triumph nipping at its heels with 12% of all sessions.
Unsurprisingly, the most popular bikes for sale are still Hondas, with the Gold Wing and NC750X seemingly topping that list for the past few years.
Over in Bike Reviews, there has been a massive increase in
the popularity of naked bikes over the past month, mainly due to two new models: the Royal Enfield Guerrilla 450 and the Yamaha MT-09 SP. This sector now accounts for 28% of all sessions, with adventure and sports bikes tied for second with 17% of sessions each.
BMW’s S1000 RR remains the
most popular sports bike, while the Kove 800X Pro takes top spot in the adventure category.
GARETH
EVANS Online editor, MCN
ON AVERAGE, IT’S TAKING 29 days for a used bike to sell on Auto Trader. This is the same amount of time as was the case in June, but it is more than a month quicker than at the start of the year.
The rate of supply of used bikes continues to grow, with 11% more bikes advertised than
this time last year. With more bikes in the market there are also more eyes viewing, with demand increasing 7% YOY. This has resulted in an overall market health score of -4%, far better than the -8% recorded in June.
Fastest-selling bike of the month was the Lexmoto
EDDIE
BAHN
LXR125, which on average took less than a week to sell. This was one of the eight 125cc machines filling out the top 20. The fastest-selling “big” bikes were the Honda CB650R, CB750 Hornet and Enfield’s Super Meteor, showing the popularity of mid-range naked machines. Conversely, only two over-1000cc machines made the top 20 – Triumph’s Sprint ST and the Kawasaki Z1000
Account
director,
Auto Trader Bikes
IF THE ABSENCE OF ANY PEAK-SEASON perk delivering proper summer weather in July wasn’t bad enough, a significant sales slump for the motorcycle market made matters worse. Total monthly registrations fell by 7.3% to 9283 units. Motorcycles were 6% down to 6904. Over-50cc scooters suffered a 9.1% decline to 1863. Mopeds were 11% in arrears on 455. And trikes dived by 46% to 61.
Besides an irrelevant 14.9% loss to 331 units for battery-electric stuff, core petrolhead products dropped by 7% to 8952. Within that, the up-to-125cc mobility and delivery fleet sector shrank by 11.8% to 3442. Honda’s PCX125 scooter topped fleet sales for a fourth consecutive month. The 126-500cc sector (notionally the preserve of A2 licence holders, but actually a budget proposition) offered the only spurt of growth, 21.6% up to 1785. Triumph’s keenly-priced Speed 400 thumper claimed best-seller status.
Every other capacity bracket was on the back foot. The 501-750cc slot was 4.5% down to 1045. Honda’s born-again CBR600RR enjoyed a third month on the trot of best-selling glory. 751-1000cc machines shrivelled by 11.8% to 1552, with Honda’s CB750 Hornet twin bargain earning best-seller honours. Finally, the premium 1000cc-plus range plunged by 19.5% to 1128. Swansong stock of BMW
Motorrad’s R1250 GS Adventure, rumoured to be subject to some tasty discount deals as the launch of its R1300 GS Adventure successor approaches, ensured best-seller domination.
Inevitably, the MCIA best-selling brands chart featured a lot of minus signs versus manufacturer performance in July last year. Honda’s headcount fell by 5.6% to 1578. Yamaha was 6.2% down to 1132. But
Inevitably, the MCIA best-selling brands chart featured a lot of minus signs versus manufacturer performance in July last year
Triumph crowned the first month of its new fiscal year with a 35.8% gain to 830, no doubt helped by the influx of smaller 400cc singles now being sold in considerable quantities. BMW went the other way, falling by 8.7% to 591.
KTM and Kawasaki were both substantial losers, respectively down by 28.2% to 477 and 27.8% to 451. Chinese cheerleader Lexmoto’s volume grew by 19.9% to 434, although the limited numbers of Cypher electric mopeds that have joined the
The Triumph Speed 400 was not only the mostregistered bike in the modern classic sector, it was also the best selling motorcycle, beaten only by the ubiquitous Honda PCX scooter
brand’s fold can’t be much assistance. Royal Enfield was yet another loser, 16.7% down to 423. Suzuki took a worse hammering, plummeting by 35.6% to 300. Ducati was the tail-ender, plating 195 bikes, but the brand’s lack of chart presence in July 2023 means a comparison wasn’t possible.
For the seven months of 2024 to date, total registrations are now 1.6% in arrears at 71,101 units. ICE machines are also 1.6% lower at 68,843 and electric bikes are 2.4% down to 2258.
THE ADVENTURE BIKE CATEGORY HAS been the big success story during the last decade, leapfrogging the supersport sector to become the second best-selling motorcycle category in 2013, trailing only the ever-popular naked sector.
Compared to naked, which includes a multitude of commuter and learner-legal budget-priced fare, the adventure bike sector is filled with big-capacity highvalue, and high-profit, machinery helping to bolster dealers’ bottom lines.
There was a decline in the sector’s popularity during the Covid years, but it has since come back stronger than ever, reaching a high in 2023. And with January-to-July 2024 registrations 7% up on the same period last year, to 14,813, this year could see another record result.
With the general election concluded and the weather brightening up, it is disappointing to see the powered two-wheeler market record another downturn. July marks the second month of consecutive contraction in what is proving to be a rocky year for the sector,” says Symon Cook, head of the National Motorcycle Dealers Association (NMDA).
In July, total registrations decreased by 7.3%. Motorcycle sales fell by -6.6% and moped registrations decreased by -11.0%. Year-to-date figures show a slight decline of 1.6% for total registrations.
The various style categories exhibited a wide range of performances: modern classic was the only category to witness growth, up 15.3% for the month. Road sport dropped 7.6% and custom saw a significant decrease of 20.5%.
Electric two-wheelers contracted by 14.9% from 389 to 331 units. Year-to-date electric figures have now fallen behind the corresponding period last year, from 2313 to 2258 units, a 2.4% drop.
In terms of the different ICE capacities, the 126-500cc category witnessed growth (21.6%), whereas larger bikes saw a decrease, with 751-1000cc contracting by 11.8% and 1000cc+ contracting by -19.5%.
Honda once again emerged as the bestselling brand of the month, with 1578 units sold. It was followed by Yamaha (1132) and Triumph (830), while Ducati rounded out the top ten with 195 models sold.
Cook concluded: “This week, the NMDA released the results of its highly-anticipated Dealer Attitude Survey, highlighting dealer uncertainty amid a challenging financial market. This uncertainty is evidently being reflected in the market.
“The NMDA has already started engaging with parliamentarians, underscoring key issues from our manifesto, which outlines five key ‘asks’ for the new Labour government. These requests include providing a clear pathway for the decarbonisation of L-Category vehicles and streamlining licensing and training for younger riders.
“With interest rates cut, and the new plate month, there is optimism that these will provide the market with the boost it needs to get back on track.”
DATA PUBLISHED BY THE MOTOR Cycle Industry Association (MCIA) showed that registrations in July declined by 7.3%. Except for modern classics, which saw growth, all other style categories were behind last year’s numbers. So far, the peak season has been disappointing, and as a result, year-to-date registrations to the end of July were 1.6% behind last year.
Feedback from dealers in July continued to suggest a tough market, with quieter activity compared to recent years. Elevated insurance premiums have also had a negative impact, with some orders being cancelled as a result.
The used motorcycle market in July was variable, with some dealers having a stronger month for new, whilst others did better for used. However, the market remains tougher than last year, particularly for machines up to three years old, which can be challenging to retail due to the strong deals available on new sales.
The market remains tougher than last year, particularly for machines up to three years old, which can be challenging to retail
However, few dealers report a very poor season, and a lull in the market has not been unexpected, given the number of background factors hindering consumer spending. Strong manufacturer promotions, broad deposit contributions, and finance deals continue. However, some dealers are now offering strong discounts to avoid being heavily stocked come autumn.
The Triumph Scrambler and Speed 400 models continue to be successful, while the Suzuki GSX-8R, Kawasaki ZX-4RR and Yamaha Tracer 9 GT have also sold well. Meanwhile, the BMW R1250 GS Adventure was buoyant until recently, but demand is now easing as the new R1300 GS Adventure arrives.
Middleweight machines, four years and older is where the broad demand is and this continues the recent trend, with larger machines less buoyant, due to price and an ageing rider demographic. Japanese and Triumph brands are typically popular for most dealers.
July was a mixed month weatherwise. The first half was cool and wet at times, while the second half was much warmer and drier, providing fine riding conditions. August has also started on a variable note. Now that the peak holiday season is here and the market typically experiences a slowdown, combined with strong deals and increasing discounts offered on new, Glass’s expects residual values to ease during the coming weeks across all segments.
Paul McDonald Leisure vehicles editor
