DIGITALLY CHARGED

Increasing your audience

Digitally Charged is a marketing specialist within the motorcycle industry and works with some of the biggest industry names.

Multiple proven data sets not only identify motorcyclists, but also those who ride specific types of motorcycle, such as an adventure bike, sports bikes and scooters, to name but a few. We can work with budgets of any size to help your business reach new audiences, build brand awareness and push product sales. Campaigns can be switched on at dealer level, national level or even overseas to capture every potential target.

Using cross platform data sets to inform target audiences and reach the right people for your brand, we’re sure we’ll drive an excellent return on investment for your business.

The motorcycle license market in the UK is niche. It is not like the car market, so it is key that when planning a marketing campaign, you exclude any ‘wastage’. In order to run a successful campaign, you need accurate data to reach your target audience, which is what we do as a business.

“Since starting my position at Digitally Charged I’ve spoken to new and existing clients to try and find out where they struggle with digital, or to find out what type of data they wish they had to use for their marketing,” says Ben Langford, head of client management. “By doing this we’ve been able to build more specialist data across key e-commerce platforms that is not just to do with selling metal, but also those all-important accessories and add-ons that top up that purchase.”

Some of these include product purchase data and the ability to run ads against sales on Amazon. “Amazon has such a huge reach across the UK, it’s the perfect place to gather targeting data from,” says Chris Day, owner of Digitally Charged. “Whether people are buying specific motorcycle helmets, gloves, leathers or accessories, we can identify those who are buying products relevant to your offerings and serve them with digital ads across their internet activity. If someone buys a £800 full-face Arai, we can drop them into an affluence category; if someone buys an adventure helmet, then we can drop them into a pot as an adventure bike owner. The profiling goes on and on.”

Amazon data is perfect for finding people who are searching/bidding/purchasing specific motorcycle types, which can then expand into lookalikes. Maybe someone has bought a new café racer and then they go onto Amazon to purchase a Bell

@Digitally.Charged.9 t:01157 860680 e:digital@digtally-charged.com w:www.digitally-charged.com helmet and a pair of John Doe jeans. Digitally Charged can target these people and send adverts to the sites they view, into their social media feeds and even onto YouTube and TV.

In a similar fashion to Amazon data, Digitally Charged also has access to eBay data where we can request custom audiences based on a search/bought/bid or watching scenario, or use contextual browsing data to target specific types of content.

All these audiences can be included or excluded from a campaign to ensure we don’t serve ads to people who have already purchased.

“And it’s not just digital ads that we do.

We do everything from SEO, PPC, TV, radio, cinema, direct mail, print, in-store point of sale and more,” says Langford. “We also have a world-class design team who can create animated ads that look fantastic as well as in-house video editing. We’re a one-stop shop.”

Digitally Charged can help your business grow. Whether it’s pushing sales or building brand recognition, we are experts in the industry and trusted by many household names. With a huge amount of data available, and a great looking creative, you can be sure to run a successful

campaign with Digitally Charged.

Digitally Charged has several positive testimonials and has been the main marketing agency for Ducati over the last five years, working both internationally, nationally and at a local dealer level. If your business is looking for marketing experts who understand the industry, and ride bikes themselves all year round, then get in touch with Digitally Charged today and see what you’ve been missing out on! n