MOTODIRECT & RACE FX

Powered by Bihr

With more than 40 years’ experience, MotoDirect has established itself as a leading manufacturer and distributor within both motorcycle and autosport industries.

DEALER BENEFITS:

y Market competitive pricing, with attractive margins y Access to exclusive brands offering the best products y Dedicated account manager & support team y Full marketing support in-store y Attractive sales promotions & campaigns y Free next day delivery

Formed in 2003, Race FX is one of the largest UK wholesale distributors to the off-road motorcycle industry. Together, we are ‘Powered by Bihr’, and combined, we are the UK’s largest motorcycle road and off-road distribution company. Operating across two UK locations, in Derbyshire and Blackburn, we have one of the most extensive portfolios of Rider Gear, Lubricant and Parts and Accessories brands in the UK. Our intensely knowledgeable and passionate team will help you maximise your profits.

We are the UK division of Bihr NV, the largest automobile parts and accessories distributor across continental Europe.

In October 2022, we were acquired by Arrowhead

Engineered Products, a global leader in aftermarket parts distribution. Arrowhead owns and distributes brands within a range of markets including powersports, outdoor power equipment and speciality vehicles. We are at the start of the journey with the combination of Bihr and Arrowhead.

No matter what the requirement, our team at MotoDirect and Race FX have got you covered. With a huge amount of stock easily available, our combined portfolio encompasses UK apparel brand RST, helmet brands Arai, AGV and Bell, plus Oakley, Seven and Fly Racing. As well as a huge range of hard parts including MOTUL, RFX, Quad Lock and many more, we have everything you’ll ever need, all under one roof.

Our teams

Passionate, enthusiastic and knowledgeable, our dedicated account managers across the UK and our experienced sales, accounts, logistics and marketing teams, are committed to delivering solutions that support your needs.

Dealer support

From specialist training directly from the brands, to merchandising and point of sale materials, we have best-inclass sales tools to support you, both in store and online.

Easy ordering Order online or via our dedicated in-house sales teams. Excellent service – enjoy FREE next day delivery* or take advantage of our popular dropshipping facility to maximise your sales potential. *T&Cs apply

Why become a MotoDirect & Race FX dealer?

We are ambitious, and passionate about delivering long-term sales and profit growth for our customers, by providing a product portfolio that offers outstanding performance and value for consumers. We work with our dealers to ensure that riders and drivers get the best value and quality from our products and service. n