MARKETING DELIVERY

The UK’s marketing automation specialists for the motor retail sector

Marketing Delivery provides personalised automated marketing solutions to more than 450 of the UK’s leading car, bike and van dealer sites, helping them reach the right customer at the right time via SMS, email and social channels. With an impressive, combined experience of more than 219 years in the motor retail sector, Marketing Delivery’s team has a deep-rooted understanding of communications that can drive conversion and customer retention.

Dealers use Marketing Delivery solutions to engage with customers and prospects throughout the buying and ownership cycles. Tailored sales and aftersales contact plans and tactical campaigns are deployed via mobileresponsive email and SMS, reaching a relevant audience in a highly productive, cost-effective, targeted and measurable way. For customer communication via social media channels, Marketing Delivery can provide tactical, campaign-specific support or a fully managed outsourced service, encompassing everything from researching and publishing content to training dealership staff on what, how and when to post.

VoiceBox is Marketing Delivery’s all-encompassing marketing automation solution, uniquely supporting sales and aftersales communications via one platform. Once a customer enquiry is logged in the dealer’s system, the prospect will receive personalised, automated keep-warm communications such as our ‘Bike Alert’ messages informing them of stock that closely matches their desired purchase. VoiceBox will auto-send interactive messages to ‘lost’ leads (those prospects where sales staff have determined a sale cannot be concluded) to determine if they are still in the market for a new bike – a helpful safety net considering 46% of ‘Lost Sale’ enquirers are still actively searching for the right bike, according to Marketing Delivery research. t:01892 599916 e:hello@marketing.delivery w:www.marketingdelivery.com

“Investing in VoiceBox immediately delivered positive results. We only input customer information once, and it seamlessly takes care of the rest. Crucially, though, the enquiry customisation options mean customers feel valued and can find out more or get in touch at the click of a button. Digital-savvy consumers clearly prefer this type of interaction."

After purchase, personalised customer interactions are maintained by the aftersales function of VoiceBox. When their bike is due a service or MOT, VoiceBox sends a dealerbranded automated message to remind the customer to make a booking. VoiceBox can also integrate with the DVSA database to double-check true MOT due dates (many tests were deferred during the pandemic, exacerbating existing database inaccuracies).

As a Keyloop Approved Partner,

VoiceBox can also push any updated data back into the dealer management system to maintain accurate records. Marketing Delivery only works in the automotive retail sector, supporting car, bike and van dealers, and frequently researches the sales and aftersales landscapes to ensure its products always support evolving dealer needs. n

“Over a week after the initial enquiry, our Bike Alert emails are delivering sales with an additional 6% conversion as new stock or price changes are automatically emailed to customers who haven't yet found their dream bike.”

Jeremy Evans, Chief Executive, Marketing Delivery