THE KEY COLLECTION @ FOWLERS

It’s eazy-peazy – just call your one-stop shop!

Clothing, helmets, security and accessories, as well as oil and genuine parts, are all available from The Key Collection @ Fowlers on a next working day delivery

Premium brands, such as Weise clothing, Premier helmets and Kovix security are well established favourites, together with entry-level clothing, helmets and boots provided by Duchinni. Gear Gremlin accessories, Silkolene lubricants and Scottoiler chain lube systems. ShiftIt cleaning products and Ugly Fish sunglasses complete the package.

With exciting new products added to the range and a dealer-friendly attitude, The Key Collection is ready to provide the trade with the products and support needed for the coming year.

What’s new in 2023?

Among many eye-catching additions from Weise, the Ozark laminated jacket, retailing at just £299 and the Dune adventure jacket at the same price point stand out. Peter Hickman continues his role as a brand ambassador, maintaining the profile of Weise in print, online and reassurance of a two-year warranty, Weise continues to set the standard.

Premier has strengthened its position in the profitable mid-price bracket with the new Evoluzione, a tricomposite touring helmet that’s packed with features and retails from only £259. Duchinni caters for riders on a budget from top to toe, with a selection of AA-rated jackets from just £99 and textile trousers from £89. Boots, gloves and helmets are also available at attractive prices and now there is a choice of youth clothing, too, made to the same exacting standards as grown-up kit.

When it comes to security, Kovix offers an unbeatable range of alarm-equipped disc locks, chains, padlocks and ground anchors. The new KNX alarmed disc lock comes with a handlebar-mounted carrier for easy transport.

Gear Gremlin provides all the everyday essential accessories that are in constant demand, from puncture repair kits to bike covers. Joining the line-up for 2023 is the Nimrod lock and chain, retailing at just £59.99 in 2m lengths.

Dealer-friendly

The Key Collection believes that dealers should be treated as partners who represent its brands. That means creating a level playing field, where all dealers have access to racking, point of sale, pull-up banners and other merchandising. Area managers have the flexibility to offer an appropriate product mix for a dealer’s customers.

Support is provided by an experienced customer service team, who can answer technical questions, stock enquiries and help with any other issues that may arise.

This year there is free next working day delivery on all orders over £300 and customers can mix and match Key Collection brands, such as Silkolene lubricants, with genuine spares from Fowlers Parts.

Dealing with The Key Collection reduces the paperwork and time spent ordering from different sources, making life easier for busy dealers. n