LS2 TECH DESIGN TEAM

Always Ahead

This year marks the 15th anniversary of LS2 in the UK. The company is firmly established as market leader in the sub-£100 helmet sector and is now among the Top 10 premium brands. The dealer-direct supplier continues to grow its offering in the UK and worldwide. With a new range of clothing, gloves and boots, LS2 has your customers covered head-to-toe. Also available in 2023 is an industry first, the Aura Pro MX goggles with Pinlock. So not only has LS2 product quality increased, it’s also embracing new technology.

National sales director Paul Haskins has said that 2022 was not the easiest of years, yet both turnover and market share increased. The factory in China recently opened a new purpose-built garment division to help increase production and broaden the range, with jackets in both entry-level and high-end. The sub-£100 Sepang jacket will be a winner for new riders, while the laminated Titanium at £199.99 is unbeatable value. Delivery times will improve alongside the manufacturing process, which is great news for dealers.

Dealer support

LS2 is looking forward to another major year in 2023. It continues to offer an attractive range of ECE22.06 helmets, in new colourways, which are priced ultra-competitively to the consumer and offer the dealer a great margin. There is no room for middlemen or wholesalers, which merely increase the prices to the customer and costs everyone margin. LS2 wants dealers to make a good profit from selling its products, which will encourage them to come back. The majority of dealers order through the LS2 B2B site, where they can check stock and order ‘out of hours’ as well as review invoices, delivery notes and make payments. It’s a great tool for dealers, who benefit from next-day delivery, assisted by a team of five dedicated agents covering the UK and

Ireland. The new UK 2023 brochure is already available and will be distributed to consumers using the digital targeting platform.

New product

Key helmet models for 2023 include the entry-level Rapid, the Explorer for the Adventure Sport sector, the Vector II C (a full-face carbon model) and Storm, a mid-price sport t:01670 856342 e:ukservice@ls2helmets.co.uk w:www.ls2helmets.com a rucksack, so it’s easy to carry the Advant when you reach your destination. Prices start from £249.99, with the Advant-X from £299.99 and the full carbon version from £379.99.

Brand profile

touring helmet. Advant-X and Advant-C (the only 180-degree flip-front helmets to feature a full carbon chin piece) will increase the company profile still further in the touring market. They will soon be available with LS2’s new built-in 4x Bluetooth system by Cardo. This system can also be purchased separately to fit some of its other helmets.

The extra comfort liner on all Advant models is made using laser-cut foam for an accurate fit. It is hypoallergenic and so is soft on the skin. Customers even get a helmet bag that converts into

“We were once recognised solely for entry-level product, but that mindset is changing rapidly, and we continue to push hard for 2023 and beyond,” says Paul Haskins. “We are now entering our fifth year in the BSB paddock and have had some top riders join us such as Jason O’Halloran (McAMS Yamaha), ex-world champion Danny Kent and the UK’s most successful Supersport rider, Jack Kennedy. This year they will all be competing in the Superbike class, with Billy McConnell and Dan Linfoot in Superstock. LS2 will be in the paddock at all BSB rounds. This has helped raise the brand’s profile in the past and will continue to do so with these top riders – and

Nationwide Dealer Support

Paul Haskins

UK sales director 07932 725119

Dave Priddle

South West and South Wales 07900 682775

Jon Russell

London and South East

07582 512581

Lee Bell

Midlands and North Wales 07582 178996

Peter Campbell

North East, North West and Scotland: 07966 431388

Peter Emmett

Ireland 0876 622644 that’s in addition to our global sponsorship in MotoGP and World SBK.”

For more information, please contact dealer support, as listed below, or contact the LS2 office direct on 01670 856342 or ukservice@LS2helmets.co.uk. n