Roadmap to Better Online Reputation Management in 6 Stages In the years to come, reputation risk will probably become more critical. In order to stay competitive in this area, companies must continually improve their capabilities. According to Reputation Management Google, the trend of leading organizations treating reputation risk as a strategic issue is expected to accelerate.
Your marketing strategy and investment in the right tools can allow you to reduce online reputation risk and clear a path for continued growth.
Step #1. Provide on-brand content Branded marketing assets such as templates, logos, images, and videos should be shared in a shared digital environment. Providing ready-to-use templates relieves franchisees' workload, so they can focus on their own projects.
Step #2. Select social media platforms The demographics, algorithms, and reach of different social media networks are all different. Your message will be delivered to the appropriate person and elicit the desired action if you choose the most appropriate channel.
Step#3. Create a content plan The reputation of your online brand cannot be controlled, but it can be managed through content marketing. You own the story when you have a content plan. All aspects of content marketing are up to you, from blogs to videos to social media posts.